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Dissertations / Theses on the topic 'Media Perspective'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Escrofani, Dashiel D. "New Media, An Academic Perspective." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/602.

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2

Cheong, Po-man, and 張寶文. "Media professionals' perspective of psychosis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/206554.

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Background / Objectives: Mental diseases are perceived as one of the highest stigmatised conditions in our society. Public knowledge of mental illness does not come from professional journals or medical authorities, but largely from mass media as it is a major and most convenient source of information. Media tends to portray mental illness with negative attitude, focusing on bizarre and unexplainable behaviours of patients with mental illness, and exaggerating the linkage between mental illness and aggressive behaviours. However, few studies have been conducted in Hong Kong focusing on media

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3

Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also

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4

Tarbit, James John. "Consumer deviance on social media: An exploration from a social media management perspective." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122947/1/James_Tarbit_Thesis.pdf.

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This project explored how deviant consumer behaviour occurs on social media, and examined the impact of deviant consumer behaviour on role outcomes of social media managers. Critical incident technique was used to interview fifteen social media managers, it was found that deviant consumer behaviour directly influences role burnout, turnover, workload output and role satisfaction among social media managers.

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Glade, Tyrone Hamilton. "September 11, 2001 : an individual media dependency perspective /." Diss., CLICK HERE for online access, 2004. http://contentdm.lib.byu.edu/ETD/image/etd600.pdf.

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6

Xie, Jin Shuai. "Chinese Students' Attitudes and Perspective to America Media." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/245086.

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This study examines Chinese students' attitudes and perspective to America media and how these might influence them to adopt an attitude towards the United States. With this regard two perspectives are measured. The first perspective that this study explore is the frequency with which Chinese students are exposed to American media: films, TV, newspaper, magazine, video games and application games. Another perspective that is measured is whether American media is more violent and display sexual content then Chinese media. For the completion of these two goals data is collected via survey at a l

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Dubé, Richard. "Focus of attention : a behavioral perspective on media credibility /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/6210.

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Gambrino, John Robert. "An analysis of Internet's MBONE : a media choice perspective /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1994. http://handle.dtic.mil/100.2/ADA285514.

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Thesis (M.S. in Information Technology Management) Naval Postgraduate School, September 1994.<br>Thesis advisor(s): James E. Suchan, William B. Short. "September 1994." Bibliography: p. 95-96. Also available online.

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9

Moberg, Åsa. "Assessment of media and communication from a sustainability perspective." Doctoral thesis, KTH, Miljöstrategisk analys, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-12502.

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This thesis aims to assess potential environmental impacts of media and communication and to contribute to the development of methods for sustainability assessment. Although the main focus is on printed and electronic media products and environmental impacts, a broader sector analysis is also included and social aspects are discussed. The thesis provides a review of different environmental assessment tools in order to better understand their relationships and the appropriateness of different tools in different situations. Life cycle assessment (LCA) is used to assess printed and electronic ver

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10

Kumar, Keval Joseph. "Media education, communications and public policy : an Indian perspective." Thesis, University of Leicester, 1988. http://hdl.handle.net/2381/9980.

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11

Malan, Martha S. "The scientific politics of HIV/AIDS : a media perspective." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53684.

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Thesis (MPhil)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: When South Africa's President, Thabo Mbeki, began doubting that HfV was the cause of AIDS in the late nineties, the debate he introduced in his country was not new; it had raged in the United States as far back as a decade ago. But, even prior to that, there had been numerous controversies pertaining to the discovery of the Ill-virus. This thesis argues that those contentions created such a heated atmosphere that the causal debates that were to follow, however incredible they were, were largely unavoidable. In its covera

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12

Pitt, Christine. "B2B brand engagement in social media: The employee's perspective." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25061.

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Brand engagement, or the process of how customers and other stakeholders form emotional or rational attachments to brands has garnered considerable attention in the marketing literature in recent years. Brand engagement is important because it is a construct strongly related to brand equity, or in simple terms the "value of the brand". Recently, the nature of brand engagement has also changed significantly because of the advent of social media. Not only do users of these social media share personal information with each other, they also comment on, contribute to, and share opinions on the bran

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13

Orr, G. Michael. "An articulation theory perspective of Neil Postman's media criticism /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060130.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2002.<br>Typescript. Paging starts with leaf 2. There is no leaf 1. Vita. Includes bibliographical references (leaves 165-185). Also available on the Internet.

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14

Smith, Brooke Lauren. "Nonprofit Public Relationships on Social Media: The Public's Perspective." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6935.

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This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Semi-structured interviews were conducted with 14 individuals who follow a nonprofit on social media to understand the public perspective on nonprofit organizations' relationship building and maintaining behaviors on social media. The study found that nonprofit publics do have specific expectations for how NPOs should build

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15

Falls, Alan David. "Brand management in social media environments : an institutional theory perspective." Thesis, Ulster University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.603532.

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The processes of branding and brand management have progressively transitioned from corporate offices to online social spaces in recent years as brands have become increasingly situated within social media. To date however there has been limited academic scrutiny directed towards understanding the impact of social media on brands and brand management. Taking the view that social media represent a new institutional environment for brands and brand management, this research draws from institutional theory in exploring brand management in social media environments. Specifically the study explores

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Encinas, Sánchez Lilia Mabel. "Emotions in classroom microsituations : a sociocultural perspective." Thesis, University College London (University of London), 2014. http://discovery.ucl.ac.uk/10021604/.

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The central argument of this thesis is that a sociocultural approach, based on Vygotsky’s work, allows embracing simultaneously both the individual and the social aspects of emotions. The thesis comprises two parts. Sociological and psychological literatures about the study of emotions are reviewed to show the difficulties that these disciplines have faced in accounting for both the physiological and the cultural aspects of emotions simultaneously. In the first part of the thesis, I build an all-embracing historical psychological approach that pulls together aspects of Vygotsky’s work in order

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Ma, Wai-kit Will. "Understanding online knowledge sharing an interpersonal relationship perspective /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43949988.

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Shahid, Zahraa, and Khan Sana Zubair. "Use of Social Media for Political Participation - The Pakistani Students´ Perspective." Thesis, Örebro universitet, Handelshögskolan vid Örebro universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-12552.

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Richey, Michelle. "Exploring social media use in small firms : a cultural toolkit perspective." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/22006.

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Social media platforms have proliferated rapidly, altering societal norms of communication. Whilst a number of studies (Treem & Leonardi, 2012; Leonardi, 2014; Koch, Gonzalez & Leidner, 2013) have shed light on the implications of social media use for firms, there remains a limited understanding of how firms interpret and implement social media. This thesis seeks to address the gap by exploring the psycho-sociological processes underpinning social media use in small firms. Data was collected during a qualitative study of social media use in 31 organizations in the United Kingdom (UK) and inter

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20

Moore, Lori Dawn. "Preadolescent girls, media, and the presentation of self, a dramaturgical perspective." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ37803.pdf.

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Massa, Roland Rahe. "Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4537.

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Uses and gratifications theory posits that media use is an intentional and selective process by individuals in order to satisfy emotional needs. Basis this theory, the author conducted an exploratory study to compare social media engagement with four factors of acculturation among Hispanic Americans. These variables were also compared to the variables of education level and generation in order to test for a relationship. An online questionnaire captured data from a sample of Hispanic American participants (N = 85). Correlation analysis was performed, and results indicated that generation had a

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Palchikova, E. (Elena). "Social media as a tool for engagement in urban development:international perspective." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201505211583.

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Cities are facing challenge to upgrade their enviroment and infrastructure in order to improve quality of life and satisfy citizens’ needs. The constant development demands novel approach of ‘smart’ urban design by integrating cutting edge technologies and engaging various participants into the urban development processes. European planning systems tend to shift towards more strategic spatial planning approach, and, hence, require more proactive, up-to-date, and flexible tools to complement official planning tools. Such means should enable close collaboration, multi-actors inclusion, and open

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Humphries, Zachary J. "Racial Bias in Professional Sports: From a Media and Fan Perspective." Youngstown State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1421234904.

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Nelson, Kristin. "Orthodontic Marketing Through Social Media Networks: The Patient and Practitioners' Perspective." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3335.

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Objective: The aim of this study was to (1) assess the orthodontic patient and practitioner use and preferences of social media, and (2) to investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Material and Methods: A survey was distributed to all participants, which included orthodontists from the American Association of Orthodontists (AAO) and patients/parents from the VCU Orthodontic Clinic and Private Practices throughout the United States. The participants were asked to answer questions related to their use of social media as

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25

Frigo, Alberto. "Life-stowing from a Digital Media Perspective : Past, Present and Future." Doctoral thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32439.

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While both public opinion and scholars around the world are currently pointing out the danger of increasingly popular life-logging devices, this book articulates this debate by distinguishing between automatic and manual life-logging approaches. Since new definitions of life-logging have excluded the latter approach and have been mainly focused on effortless life-logging technologies such as Google Glass and Quantified Self applications in general, the second part of this thesis theoretically frames life-stowing.Through extensive etymological research, I have defined life-stowing as a manual a

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Dinakar, Karthik. "Lensing Machines : representing perspective in machine learning." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/112523.

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Thesis: Ph. D., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2017.<br>Cataloged from PDF version of thesis. Due to the condition of the original material with text runs off the edges of the pages, the reproduction may have unavoidable flaws.<br>Includes bibliographical references (pages 167-172).<br>Generative models are venerated as full probabilistic models that randomly generate observable data given a set of latent variables that cannot be directly observed. They can be used to simulate values for variables in the model, al

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Samson, Sean. "Skinner stories : a community's perspective on the representation of coloured people today." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/8122.

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Includes bibliographical references (leaves 169-173).<br>This work investigates the meanings coloured people derive from media representations of' colouredness'. To position coloured identity in post apartheid South Africa, it pays close attention to the ways apartheid stereotypes play themselves out in particularly television media today. It looks at representations of working class coloured identities and asks for a shift in representations which undervalue that identity. Since this research focuses on both an analysis of television content and reception analysis amongst the women of the Cap

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Frank, Natalie. "Montreal high school teachers talking media, the elaboration of a communication perspective." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq36864.pdf.

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29

Starkenberg, Marilyn, Jacob Åman, and Kristin Magnusson. "Customer Engagement & Loyalty Cultivation Through Social Media : A Small Business Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23711.

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Background: Social media is a constantly growing medium for communication that enables companies to interact with current and potential customers. It is of utmost importance that companies learn how to use social media in order to engage their customers, which will lead to greater customer loyalty. There is a large amount of literature on social media and customer loyalty separately, but not on how these subjects relate and interact. Therefore, the case study performed involving Mormor Magdas Därproducerade Glass will put focus on the activities that engage customers, which can lead to loyal

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Kollanyi, Bence. "Methodological challenges of studying social media from the perspective of information manipulation." Thesis, Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/52305.

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The first part of the thesis gives a systematic overview and conceptual analysis of the literature on studying misinformation and disinformation in social media, with a special focus on research projects using large scale data obtained from Twitter and Facebook. The literature review gives a detailed overview of the scope of data collected by the various research projects; the means of accessing the data, which are rooted in the concrete socio-technical arrangement of the various platforms, and the type of analytical tools they apply. Furthermore, it also maps the various theoretical questions

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31

Ellithorpe, Morgan. "Prejudice Formation and Stereotype Internalization from Media: A Deliberative Moral Judgment Perspective." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1428072750.

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Frank, Natalie Carleton University Dissertation Journalism and Communication. "Montreal High school teachers talking "media"; the elaboration of a "communication perspective."." Ottawa, 1999.

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33

Almahraj, Yazeed. "The profession of public relations in Saudi Arabia : a socio-cultural perspective." Thesis, Queen Margaret University, 2017. https://eresearch.qmu.ac.uk/handle/20.500.12289/7342.

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This thesis examines public relations in Saudi Arabia as an occupational group. The thesis investigates the knowledge public relations practitioners possess, and how Saudi culture and public communication factors affect public relations practitioners. The thesis offers insights into the cultural background of the country, public communication and public relations practice in Saudi Arabia. Moreover, it provides an analysis of theories of the profession and the relationship between the profession and public relations occupation. For the purposes of this research, in-depth unstructured interviews

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Barela, Timothy Alexander. "Messages in opposition : an evolutionary perspective on elites' use of discourse during war /." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Thesis/Fall2007/t_barela_021308.pdf.

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Pla, i. Conesa Pol. "Display blocks : cubic displays for multi-perspective visualizations." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/77808.

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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2012.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 91-95).<br>This thesis details the design, execution and evaluation of a new type of display technology, known as Display Blocks. Display Blocks are a response to two major limitations of current displays: visualization and interaction. Each device consist of six organic light emitting diode screens, arranged in a cubic form factor. I explore the possibilities that this type of di

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Vaucelle, Catherine N. (Catherine Nicole). "Dolltalk : a computational toy to enhance narrative perspective-talking." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/34266.

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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2002.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Includes bibliographical references (leaves 88-95).<br>School curricula are designed with the expectation that students achieve literacy. They usually support the acquisition of language by encouraging students to learn how to decode information within a sentence. In this thesis it is suggested that literacy skil

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37

Allen, Rika. "Media ethics : a postmodern perspective in the search for truth, meaning and reality." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50016.

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Thesis (MPhil)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: According to recent research done in the field of media ethics, it seems that there is a need to complement studies on systematic normative ethics with more flexible theories such as those proposed by the field of Philosophy and Sociology. This assignment would like to prove that a more holistic model of moral reasoning should be considered based on the point of departure that the media and media practitioners find themselves in a postmodern world. The aim of this assignment is to examine the possibility of a postmodern

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Abdelal, Wael. "From the mosque to satellite broadcasting : a historical perspective of Hamas media strategy." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/3613.

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The media keeps the Palestinian dream of a homeland and quest to end the occupation alive. Thus, the media has been a potent weapon in the story of the Palestinian people’s struggle for freedom. This thesis examines the Hamas media strategy in three different periods, and in its historical and analytical context. The first period begins with the outbreak of the Palestinian intifada in 1987 and ends in 1993. In this period, Hamas was strictly a secret/underground organisation. The second stage is from 1994 to 2005. This period witnessed the establishment of the Palestinian National Authority in

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Silva, Pedro Carlos da Cunha Teixeira da. "Crisis management in a social media environment from a public relations practitioners perspective." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6091.

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Mestrado em Marketing<br>This Masters Final Work proposes to explore Crisis Management in a Social Media environment from a Public Relations (PR) Practitioners perspective. Currently, organizations are facing a problem: They have shown unpreparedness to the continuous evolution of Social Media, when it can be an opportunity if properly managed. This sometimes leads to crises arising in such an environment, which could be easily avoided. Our objective is to identify the mechanisms of Crisis Management in a Social Media Environment, from a PR Practitioners perspective. We propose to answer the

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Hu, Xiao. "Assessing Source Credibility On Social Media–––An Electronic Word-Of-Mouth Communication Perspective." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427826970.

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Winet, Kristin Kay. "Toward a Feminist Travel Perspective: Re-thinking Tourism, Digital Media, and the "Gaze"." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/565902.

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This dissertation project bridges the interdisciplinary fields of rhetoric and composition and tourism studies to examine both the reliance on and rejection of the patriarchal tourist "gaze" in digital travel stories composed by Western travelers. By using a combination of autoethnography and feminist rhetorical analysis, I begin by tracing contemporary conversations in tourism studies in order to contextualize this study within a more nuanced understanding of modern tourism, and then, I deconstruct John Urry's theory of the patriarchal tourist "gaze" in order to posit a theory of a feminist t

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Stenman, Erika. "Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19682.

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Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. While some researchers suggest that strong Employer Brands fosters Employee Advocacy, there seem to be little empirical support or comprehensive models incorporating the supportive factors. Earlier studies have been primarily quantitative in nature, foc

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Ma, Wai-kit Will, and 馬偉傑. "Understanding online knowledge sharing: an interpersonal relationship perspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B43949988.

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Matthews, Rachel. "The provincial press and the community : a historical perspective." Thesis, Cardiff University, 2014. http://orca.cf.ac.uk/70360/.

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Serving the good of the community is a professional value prized by those who work in the provincial press. It is also seen as a vital role for local newspapers by those outside the industry. A localised form of the Fourth Estate, the good of the community therefore justifies and underpins the routines and news values of those who work in regional and local news organisations. This thesis investigates the extent to which this notion serves as a functional value for the English provincial news industry; it positions it within an historical context to understand its relationship with the economi

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Petersen, Gustaf. "Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-152082.

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This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. The focus of this paper is on how influencers can be better understood for the benefit of public relations (PR), marketing, and communication. The purpose of this project is to investigate whether the term influencers (short for social media influencers) are defined by scholars in a similar fashion to how the study sample categorises influencers. Thus, the re

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Eriksson, Karin, and Martin Cronqvist. "THE INFLUENCER – friend or foe? : A study on social media influencer’s and social media platform’s ethical obligations from a user perspective." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44521.

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Chondroleou, Georgia. "Policy networks in comparative perspective : media policy networks and regulation policy in Britain and Greece." Thesis, University of York, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273823.

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Crider, David. "Constructing and Performing an On-Air Radio Identity in a Changing Media Landscape." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/243908.

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Media & Communication<br>Ph.D.<br>The radio industry is fighting to stay relevant in an age of expanding media options. Scholarship has slackened, and media experts say that radio's best days are in the past. This dissertation investigates how today's radio announcer presents him/herself on the air as a personality, creating and performing a self that is meant for mass consumption by a listening audience. A participant observation of eleven different broadcast sites was conducted, backed by interviews with most key on-air personnel at each site. A grounded theory approach was used for data ana

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Morin, David Thomas. "Come a Little Closer: Examining Spillover Priming Effects from a Network Perspective." Bowling Green State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1364988241.

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Buss, Olga, and Gabriel Begorgis. "The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36382.

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This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. Four digital managers within Swedish small and medium sized enterprises were interviewed and 34 of their corresponding customers took

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