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Journal articles on the topic 'MEDIA PLACEMENT'

Author: Grafiati

Published: 11 September 2023

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1

Van Vaerenbergh, Yves. "Consumer reactions to paid versus unpaid brand name placement in song lyrics." Journal of Product & Brand Management 26, no. 2 (2017): 151–58. http://dx.doi.org/10.1108/jpbm-05-2016-1167.

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Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artists mention brand names against financial compensation. As media often discloses such brand name placements, the purpose of this paper is to explore consumer reactions to paid versus unpaid brand name placements in song lyrics. Design/methodology/approach A three-group between-subjects experiment (paid brand name placement, unpaid brand name placement, control group) tests the effects of brand name placement dis

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2

Guennemann, Frank, and Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase." Journal of Service Science (JSS) 7, no. 1 (2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.

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Product placement, as an integrated marketing communication tool, is widely applied to increase attention, interest, and purchasing intention. Product placement is also identified as an integrative conceptual model that captures how such messages generate audience outcomes (Balasubramanian, Karrah, and Patwardhan, 2006). By considering various applications of product placement in the automobile brands, the purpose of this study is to measure awareness, familiarity, image, and purchase intention of brands placed in various media types. In particular, this study measures 1) how brand awareness f

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3

Chang, Susan, Jay Newell, and Charles T. Salmon. "Product placement in entertainment media." International Journal of Advertising 28, no. 5 (2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.

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4

Malthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." International Journal of Market Research 52, no. 2 (2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.

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We make three contributions towards understanding how engagement with the surrounding editorial context affects reactions to ads. First, while previous studies have shown that respondent-level engagement affects ads, we argue that vehicle-level engagement is more relevant to placement decisions, and show that magazine-level engagement affects actions taken from seeing an ad. Second, we compare the relative importance of engagement to the execution factors size, position and colour, and show that engagement is of comparable importance. Third, evaluations are done with more realistic procedures

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5

Baltezarević, Ivana, and Radoslav Baltezarević. "Product placement in new media." Bastina, no. 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.

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Martín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.

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Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its

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7

van der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme." Communicare: Journal for Communication Studies in Africa 24, no. 2 (2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.

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Emphasis on product placement as a variable in the marketing communication strategyof organisations seems to be a relatively new focus. However, evidence exists that asearly as the 1940s product placement was used in feature films to brand products andservices. The initial use of product placements in feature films received new opportunitiesthrough the introduction of new electronic media, such as video, DVD, mobile messaging,electronic billboards, Internet clips and websites. Product placement is not confined tocinema feature films. New electronic media offer unique opportunities for productp

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8

Hofman-Kohlmeyer, Magdalena. "IMPACT OF PRODUCT PLACEMENT STRATEGIES ON BRAND RECEPTION – LITERATURE REVIEW." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 3 (2020): 69–86. http://dx.doi.org/10.5604/01.3001.0014.4509.

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Considering the changes in media consumption, many well-known brands decided to invest in product placement. Companies apply various strategies of placing the brand inside the media programming, not only in movies or television programs but also in social media, computer games and music videos. Present paper is aimed on investigate the influence of chosen product placement strategy on product placement effectiveness and is based on literature review. Research on product placement in movies shows that a mixed type of placement which encompass visual presentations of a branded product, company n

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Marchand, Andre, Thorsten Hennig-Thurau, and Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, no. 9/10 (2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.

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Purpose – This paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional advertising has prompted increasing interest in strategies for placing products in media programming. Most existing research adopt the perspective of the brands embedded in media products, with limited attention to the impact that product placement has on the media product that serves as a host brand for the embedded brands. The authors investigate this effect in the context of motion pictures and develop a

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Hishamudin, Farah Farhanah, and Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia." Jurnal Pengajian Media Malaysia 23, no. 2 (2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.

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This study examines the types of product placements used in the television show Gegar Vaganza, particularly in its 5th season and looks at the consumer perceptions on the product placements used by D’Herbs Holdings Sdn. Bhd. Qualitative content analysis and in-depth interviews were conducted on eight respondents. The saturation of advertisements in the market has prompted marketers to turn to media product placement to deliver messages to the audiences more effectively. This study found that integrated implicit product placement received positive feedback on the process of recalling a brand or

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11

Baljosevic, Ivan, Vladan Subarevic, Nikola Mircetic, Jovana Jecmenica, Jovica Karanov, and Zorica Vasiljevic. "Suppurative otitis media after tympanostomy tube placement." Medical review 56, no. 9-10 (2003): 457–59. http://dx.doi.org/10.2298/mpns0310457b.

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Suppurative otitis media after tympanostomy tube placement is the most frequent complication of this surgical intervention. Otorrhea that occurs in the first two weeks following tube placement is called early, late otorrhea occurs at least two weeks following placement. Early otorrhea is usually a result of either an infection that already existed when the tube was placed, or contamination of the external auditory canal during operation. Late otorrhea is mostly a result of upper respiratory tract infection. Material and methods Our investigation was performed at the ENT Department, Mother and

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Tang, Jing, Xueyan Tang, and Junsong Yuan. "Traffic-Optimized Data Placement for Social Media." IEEE Transactions on Multimedia 20, no. 4 (2018): 1008–23. http://dx.doi.org/10.1109/tmm.2017.2760627.

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Liu, Su-Houn, Chen-Huei Chou, and Hsiu-Li Liao. "An exploratory study of product placement in social media." Internet Research 25, no. 2 (2015): 300–316. http://dx.doi.org/10.1108/intr-12-2013-0267.

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Purpose – The purpose of this paper is to focus specifically on the examination of factors influencing the effectiveness of product placement in social media. Design/methodology/approach – Two field experiments were used to test research models and questions. In each experiment, random sampling was used to assign volunteers into groups, controlled by different experimental settings. Questionnaires were distributed to the volunteers in order to collect their attitude toward advertisement, brand impression, and intention to click the advertisement. Their browsing behavior was measured by click t

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Karmakar, Anima, Md Nur-Al-Ahad, and Tanvir Hyder. "Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program." Business Ethics and Leadership 5, no. 2 (2021): 107–21. http://dx.doi.org/10.21272/bel.5(2).107-121.2021.

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The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewer

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Vashisht, Devika, and Sreejesh S. "Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames." Journal of Indian Business Research 7, no. 3 (2015): 292–312. http://dx.doi.org/10.1108/jibr-11-2014-0082.

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Purpose – The purpose of this paper is to explore the effect of brand placement strength on gamers’ brand recall as moderated by gamers’ prior game playing experience and game involvement in the context of advergames. Specifically, this research utilizes Limited Capacity Model of attention to explain how and under what conditions brand placements create attention, elaboration and subsequent brand recall. Design/methodology/approach – A 2 (brand placement strength: prominent versus subtle) × 2 (prior game playing experience: experienced versus inexperienced) × 2 (game involvement: high versus l

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Venkatasubramany Iyer, Kavitha, and Anupam Siddhartha. "Brand placement in Web Series: Assessing consumer attitudes in India." Innovative Marketing 17, no. 2 (2021): 33–44. http://dx.doi.org/10.21511/im.17(2).2021.04.

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Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire

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Ong, Camile Candi, Chris Joselle Santiago, and Coleen Kirk Verdejo. "Product Placement in Filipino Films: An approach to Consumer Purchasing Intention." Journal of Business and Management Studies 4, no. 1 (2022): 179–88. http://dx.doi.org/10.32996/jbms.2022.4.1.21.

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Today, the majority of advertisements are digital, and the use of product placement is becoming an important tool for marketers. The use of this tool in the media, especially in films, is attractive to consumers and businesses. The consumer’s behavior towards product placement in films is evident in most countries; however, studies on local films such as in the Philippines are still limited in the literature. Drawing from the cognitive capacity theory, this study aims to examine the effect of Product Placements in Filipino films on the consumer's purchasing intention. From the online survey of

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Dahrizal, Dahrizal, and Gita Putri Dewi. "Belajar Melalui Video di Media Sosial Dapat Meningkatkan Keterampilan Pemasangan Kateter pada Mahasiswa Keperawatan." Journal of Telenursing (JOTING) 1, no. 2 (2019): 386–95. http://dx.doi.org/10.31539/joting.v1i2.842.

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The purpose of this study was to analyze the use of video on social media as a learning medium for catheter placement skills in nursing students. The research design is a quasi-experimental design with pretest-posttest with group control. The results showed that there were differences in the average score of catheter placement skills in the intervention group before being given a video and 32.27 installation of a SOP catheter, after being given a video and SOP catheter placement being 72.73. Statistical test results of independent sample t-test obtained p value of 0,000 (p α α 0.05). Conclusio

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Lilik, Lilik Ummi Kaltsum, and Mulqi Yagiasa Ulfah. "DIFERENSIASI TANDA WAQAF MUSHAF STANDAR INDONESIA 2008 DAN MUSHAF MADINAH 1439 H." QOF 6, no. 1 (2022): 23–48. http://dx.doi.org/10.30762/qof.v6i1.138.

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This study examined the difference between the waqf marks of the Indonesian Standard Mushaf and the Medinan Mushaf. The distinction between the two manuscripts lies in their marking and placement. It focused on the factors causing the differences and determining whether or not the effect of differences on meaning. The method used was the comparative analysis method by analyzing and comparing the two manuscripts. The object under study is QS. al-Baqarah in the 2008 Indonesian Standard Mushaf and the Medina Mushaf published by Mujammā al-Mālik Fāhd 1439 H, and corroborated by the results of inte

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Pasa, Márcio Bastiani, Adamastor Humberto Pereira, and Cyro Castro Júnior. "Morphometric analysis of intimal thickening secondary to stent placement in pig carotid arteries." Acta Cirurgica Brasileira 23, no. 2 (2008): 165–72. http://dx.doi.org/10.1590/s0102-86502008000200009.

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OBJECTIVE: To evaluate intimal thickening secondary to stent placement or to insertion of the delivery system without stent placement in pig carotid arteries. METHODS: Stents were placed in the right common carotid arteries of 7 pigs, and 7 other control pigs underwent only insertion of the delivery system without stent placement. Uninjured contralateral common carotid arteries of the two groups were also used as controls. Samples of arterial tissue, obtained from the area adjacent to the distal segment of the stent four weeks after placement, underwent morphometric analysis. Morphometric data

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21

Mege, Stacia R. "The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show." Journal of Business on Hospitality and Tourism 1, no. 1 (2015): 9. http://dx.doi.org/10.22334/jbhost.v1i1.20.

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Previous studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognize

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Bertin, Henri, Estefania Del Campo Estrada, and Olivier Atteia. "Foam placement for soil remediation." Environmental Chemistry 14, no. 5 (2017): 338. http://dx.doi.org/10.1071/en17003.

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Environmental contextSoil pollution is an important concern and remediation techniques, especially in situ techniques, should be studied. We investigate a new technique based on foam generation and placement inside the porous soil to improve the pollutant extraction. This technique could be useful when the soils are heterogeneous because it allows a complete soil sweeping. AbstractFoam can be generated in porous media, mainly by snap-off phenomena, by co-injecting gas and a surfactant solution. The liquid films that separate the gas bubbles, called lamellae, and gas trapping in small pores whe

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Avramova, Yana R., Nathalie Dens, and Patrick De Pelsmacker. "Brand placement across media: The interaction of placement modality and frequency in film versus text." Journal of Business Research 128 (May 2021): 20–30. http://dx.doi.org/10.1016/j.jbusres.2021.01.025.

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Alruwaily, Amaal, Chelsea Mangold, Tenay Greene, et al. "Child Social Media Influencers and Unhealthy Food Product Placement." Pediatrics 146, no. 5 (2020): e20194057. http://dx.doi.org/10.1542/peds.2019-4057.

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Hang, Haiming. "Brand-Placement Effectiveness And Competitive Interference In Entertainment Media." Journal of Advertising Research 54, no. 2 (2014): 192–99. http://dx.doi.org/10.2501/jar-54-2-192-199.

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van Reijmersdal, Eva, Edith Smit, and Peter Neijens. "How media factors affect audience responses to brand placement." International Journal of Advertising 29, no. 2 (2010): 279–301. http://dx.doi.org/10.2501/s0265048710201154.

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Katcher, M. L., J. L. Paradise, and C. Ah-Tye. "Positional Otitis Media and Otorrhea After Tympanostomy-Tube Placement." PEDIATRICS 109, no. 2 (2002): 349–50. http://dx.doi.org/10.1542/peds.109.2.349.

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28

Wenner, Lawrence A. "On the Ethics of Product Placement in Media Entertainment." Journal of Promotion Management 10, no. 1-2 (2004): 101–32. http://dx.doi.org/10.1300/j057v10n01_08.

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Galician, Mary-Lou. "A Pulitzer Prize-Winning Media Critic Discusses Product Placement." Journal of Promotion Management 10, no. 1-2 (2004): 233–35. http://dx.doi.org/10.1300/j057v10n01_19.

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30

Arason, Vilhjalmur A., Johann A. Sigurdsson, Karl G. Kristinsson, Linn Getz, and Sigurdur Gudmundsson. "Otitis media, tympanostomy tube placement, and use of antibiotics." Scandinavian Journal of Primary Health Care 23, no. 3 (2005): 184–91. http://dx.doi.org/10.1080/02813430510031298.

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SCHRADER, R. "Ionic or non-ionic contrast media in stent placement." European Heart Journal 22, no. 21 (2001): 2029. http://dx.doi.org/10.1053/euhj.2001.2765.

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Putri, Seprianti Eka, Wiwit Julianda Subekti, Lizar Alfansi, and Ilsya Hayadi. "The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention." Frontiers in Business and Economics 2, no. 2 (2023): 109–16. http://dx.doi.org/10.56225/finbe.v2i2.225.

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Nowadays, product placement is a tool for promoting a brand or product in television programs without being called formally (passive). It avoids word saturation due to being often spoken. Brand placement is payment inclusion on a product or brand identity consisting of audio and visual in mass media programs. This study aims to examine the effect of product placement on brand awareness and its implication on repurchase intention. The study is designed using a quantitative approach with primary data collected via electronic media (online survey) on 220 respondents taken with the purposive sampl

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Rittner, Barbara. "Children on the Move: Placement Patterns in Children's Protective Services." Families in Society: The Journal of Contemporary Social Services 76, no. 8 (1995): 469–77. http://dx.doi.org/10.1177/104438949507600803.

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The author reviewed placement patterns in 447 systematically selected case records of abused and neglected children residing with either parents or relatives and under the supervision of children's protective services (CPS). Children of color had more kinship and shelter placements. Despite high levels of care and protection provided by relatives, supervision of children continued because CPS workers were concerned that noncustodial parents might reabuse the children. Workers expressed apprehensions that if they failed to predict and prevent reabuse, they would be blamed by the agency as well

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Ćitić, Tatjana. "Artificial intelligence in media systems: Radio and television." Socioloski pregled 54, no. 4 (2020): 1329–45. http://dx.doi.org/10.5937/socpreg54-29621.

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The development of radio and television is accompanied by technological innovations in the field of business, production, storage and placement of the content. This paper is focused on the application of digital technology which has brought revolutionary possibilities to the media systems in the optimization and integration of work processes, maximum use of resources, time saving, as well as easier exploitation of archived materials and the content placement on digital platforms. The basic thesis of the paper is that the application of artificial intelligence in modern radio-television systems

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Witrie Nuringtyas Gita A, Hasto Bimo Aji,. "Strategi Peningkatan Brand Awareness Yang Dilakukan Oleh Le Minerale Selama Masa Pandemi Covid-19." MEDIALOG: Jurnal Ilmu Komunikasi 3, no. 2 (2020): 168–77. http://dx.doi.org/10.35326/medialog.v3i2.754.

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Perkembangan teknologi pada zaman ini memunculkan sederetan fenomena kehidupan terkini dan terbaru yang serba digital di sejumlah bidang. Penggunaan media sosial untuk meningkatkan brand awareness dan penjualan online sudah tidak bisa dipungkiri. Sebab, mayoritas penduduk di Indonesia, terutama generasi milennial, saat ini adalah pengguna aktif media sosial. Melihat fenomena sosial media dan menanggapi pandemic Covid-19 yang mengharuskan masyarakat untuk tetap dirumah membuka kesempatan untuk sebuah brand memenuhi kebutuhan beriklannya melakukan product placement sebagai cara untuk meningkatka

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Wang, Ziyi. "Analysis of the Strategy of Advertising Implantation in Online Variety Shows." Frontiers in Business, Economics and Management 9, no. 1 (2023): 54–56. http://dx.doi.org/10.54097/fbem.v9i1.8289.

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With the development of modern media technology, online media has become one of the main channels for people's leisure and entertainment with its characteristics of rapid transmission and two-way interaction. Among them, online self-made variety shows have developed rapidly on major video websites, and their wide audience and high ratings have attracted the attention of many advertisers. The success of advertising implantation in online variety shows depends on its placement methods and strategies to a large extent. Successful advertising placement will bring benefits to the brand, while takin

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Meyer, Jeffrey, Reo Song, and Kyoungnam Ha. "The effect of product placements on the evaluation of movies." European Journal of Marketing 50, no. 3/4 (2016): 530–49. http://dx.doi.org/10.1108/ejm-12-2014-0758.

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Purpose When advertising is provided in the form of product placements – the inclusion of branded products within media programming – it can increase or decrease the consumer’s utility. This paper aims to investigate the relationship between product placements and the evaluation of media programming by consumers. The authors hypothesize that consumers do not necessarily consider them as traditional advertising because placements of real brands can enhance realism even if placements sometimes interrupt consumption experience. Thus, the authors believe the relationship between product placements

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Eremeyev, Victor A., and Violetta Konopińska-Zmysłowska. "On Dynamic Extension of a Local Material Symmetry Group for Micropolar Media." Symmetry 12, no. 10 (2020): 1632. http://dx.doi.org/10.3390/sym12101632.

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For micropolar media we present a new definition of the local material symmetry group considering invariant properties of the both kinetic energy and strain energy density under changes of a reference placement. Unlike simple (Cauchy) materials, micropolar media can be characterized through two kinematically independent fields, that are translation vector and orthogonal microrotation tensor. In other words, in micropolar continua we have six degrees of freedom (DOF) that are three DOFs for translations and three DOFs for rotations. So the corresponding kinetic energy density nontrivially depen

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MA, LUKAS, and TRI SURIS LESTARI. "PENGARUH PENEMPATAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. GRAMEDIA ASRI MEDIA KUPANG." EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi 6, no. 1 (2018): 39–52. http://dx.doi.org/10.36596/ekobis.v6i1.33.

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Luke Ma. Thesis, 2017. The influence of placement and promotion of office on the performance of employess of PT. Gramedia Asri Media Kupang. Supervisor: Try Suris Lestari, S.Kom.,MM. The problem in this research is placement data and promotion position at PT. Gramedia Asri Media Kupang is not in accordance with the standards set by Nasional Gramedia in KPI rules (key performance indicator), KPI/STD/GAM/02/2011 for 2012-2016. The formulation of the problem in this study is whether the placement and promotion of positions partially and simultaneously significant effect on employee performa

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Klochkov, Volodymyr. "Forms of interaction of the general prosecutor’s office with the mass media." Legal Ukraine, no. 8 (October 2, 2020): 60–66. http://dx.doi.org/10.37749/2308-9636-2020-8(212)-7.

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The article investigates that the prosecutor’s office should carry out information activities in order to implement the principle of publicity, protection and protection of human rights and freedoms, and the interests of the state. It is substantiated that the forms of interaction of the prosecutor’s office with the media (hereinafter – the media) are: a press conference, placement of materials in the media; briefing; distribution of press releases; interview; Round Table; press tour; placing information materials on the website; performances by employees on television broadcasts and radio pro

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B. Pontino, Bainare, and Mark Raymond S. Tan. "QUALITY OF TRAINING PROGRAM COMPETENCIES ANDMETHODOLOGIESOF SELECTED TECHNICALVOCATIONAL INSTITUTIONSAND THEIR INFLUENCE ONJOB PLACEMENT." International Journal of Advanced Research 11, no. 07 (2023): 469–80. http://dx.doi.org/10.21474/ijar01/17250.

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The rigorous assessment of the training program conducted by Technical Education,Skills,Development, and Authority(TESDA)accredited technical vocational institutions in various industry sectors is crucial for evaluating its impact on beneficiaries job placements and entrepreneurship opportunities. To enhance effectiveness, the training implementer should establish a robust monitoring system and forge industry partnerships to improve training facilities and materials in line with industry demands. Thus, the primary objective of this study was to assess the effectiveness of program competencies

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Țap, Elena, Svetlana Dermenji, Natalia Carabet, and Ion Bulicanu. "Axe valorice ale competențelor media în cadrul învățării pe tot parcursul vieții." Revistă de Ştiinţe Socio-Umane = Journal of Social and Human Sciences 46, no. 3 (2020): 5–23. http://dx.doi.org/10.46727/jshs.2020.v46.i3.p5-23.

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Currently, the concepts of media and mass-media are present in the new cultural and social reality. The need to distinguish between "inappropriate" media and media information, which tries to misinform us, to manipulate the other categories of "good" information, which respect the rules of information placement. In the interaction with media, mass-media (of any type, including digital ones) we need knowledge related to browsing through media information. It is necessary to practice critical thinking and understanding, how we use the various media, what are the rights and responsibilities in th

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ARIKAWA, Masatoshi, Yahiko KAMBAYASHI, and Hiroshi KAI. "Adaptive Geographic Information Media Using Display Agents for Name Placement." Theory and Applications of GIS 5, no. 2 (1997): 29–36. http://dx.doi.org/10.5638/thagis.5.2_29.

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Ghandeharizadeh, S., B. Krishnamachari, and S. Song. "Placement of Continuous Media in Wireless Peer-to-Peer Networks." IEEE Transactions on Multimedia 6, no. 2 (2004): 335–42. http://dx.doi.org/10.1109/tmm.2003.822787.

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Ahuja, S., and M. Krunz. "Algorithms for Server Placement in Multiple-Description-Based Media Streaming." IEEE Transactions on Multimedia 10, no. 7 (2008): 1382–92. http://dx.doi.org/10.1109/tmm.2008.2004930.

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Masin, Jeffrey S., Robert W. Hostoffer, and James E. Arnold. "Otitis Media Following Tympanostomy Tube Placement in Children With IgG2Deficiency." Laryngoscope 105, no. 11 (1995): 1188–90. http://dx.doi.org/10.1288/00005537-199511000-00009.

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Itoo, Murtaza Hassan. "Emergence of brand placement in different media vehicles: A review." JIMS8M: The Journal of Indian Management & Strategy 23, no. 3 (2018): 56. http://dx.doi.org/10.5958/0973-9343.2018.00025.x.

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Guo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, and Vincent G. Duffy. "Product Placement in Mass Media: A Review and Bibliometric Analysis." Journal of Advertising 48, no. 2 (2019): 215–31. http://dx.doi.org/10.1080/00913367.2019.1567409.

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Neeson, Robyn, and Leo Billington. "Entrepreneurship learning through a collaborative approach to student practical placement / internship." Journal of the International Council for Small Business 3, no. 1 (2021): 68–78. http://dx.doi.org/10.1080/26437015.2021.1965504.

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Cokki, Sharon Nathania, and Haris Maupa. "Product Placement On Indonesian Rap Song." Jurnal Manajemen 27, no. 1 (2023): 62–85. http://dx.doi.org/10.24912/jm.v27i1.1097.

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Abstract:

Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a control group involving 74 undergraduates as participants. The treatment used in this research is the song. It's a Dad Thing by Saykoji. The results showed that product placement on the song had an effect on brand recall, attitude towards the song and

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