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Dissertations / Theses on the topic 'Media products'
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Rosenqvist, Christopher. "Development of new media products." Doctoral thesis, KTH, Production Systems, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-2957.
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Prasad, Ashutosh. "Essays on product-introduction timing, pricing, advertising and piracy in contemporary media /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Vines, John Charles. "Ageing futures : towards cognitively inclusive digital media products." Thesis, University of Plymouth, 2011. http://hdl.handle.net/10026.1/541.
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This thesis is situated in a moment when the theory and practice of inclusive design appears to be significantly implicated in the social and economic response to demographic changes in Western Europe by addressing the need to reconnect older people with technology. In light of claims that cognitive ageing results in an increasing disconnection from novel digital media in old age, inclusive design is apparently trapped in a discourse in which digital media products and interfaces are designed as a response to a deterministic decline in abilities. The thesis proceeds from this context to ask what intellectual moves are required within the discourses of inclusive design so that its community of theorists and practitioners can both comprehend and afford the enaction of cognitive experience in old age? Whilst influential design scholarship actively disregards reductionist cognitive explanations of human and technological relationships, it appears that inclusive design still requires an explanation of temporal changes to human cognition in later life. Whilst there is a burgeoning area of design related research dealing with this issue—an area this thesis defines as ‘cognitively inclusive design’—the underlying assumptions and claims supporting this body of research suggests its theorists and practitioners are struggling to move beyond conceptualising older people as passive consumers suffering a deterioration in key cognitive abilities. The thesis argues that, by revisiting the cognitive sciences for alternative explanations for the basis of human cognition, it is possible to relieve this problem by opening up new spaces for designers to critically reflect upon the manner in which older people interact with digital media. In taking a position that design is required to support human cognitive enactment, the thesis develops a new approach to conceptualising temporal changes in human cognition, defined as ‘senescent cognition’. From this new critical lens, the thesis provides an alternative ‘senescentechnic’ explanation of cognitive disconnections between older people and digital media that eschews reductionism and moves beyond a deterministic process of deterioration. In reassessing what ageing cognition means, new strategies for the future of inclusive design are proposed that emphasise the role of creating space for older people to actively explore, reflect upon and enact their own cognitive couplings with technology.
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Bowers, Greg Jerome. "String quartet no. 2 : by-products of mass media /." Thesis, Connect to this title online; UW restricted, 2006. http://hdl.handle.net/1773/11378.
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Sartori, Valentina <1996>. "The Word-of-Mouth about food products in social media." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18144.
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The food consumer has become an active, participatory and creative subject, who takes part in the online conversations with the aim of finding and exchanging information about products and brands, giving rise to the phenomenon of the electronic word-of-mouth (eWOM). These conversations are usually formed within social networks’ community about food where the individual can seek advice, support and information about food preparation and food products, drawing on the experience of those who have already completed the purchase or have already used the product. This thesis aims to study the phenomenon of the word-of-mouth about food products within social media and the communities about food (Facebook Groups), understanding the variables determining its adoption and leading to the purchase intention. After having described the evolution of consumer’s behaviour and decision journey, it has been analysed the factors and the dynamics of the electronic word-of-mouth, and the company’s strategy to stimulate the positive WOM and manage the negative one within social media. Based on the existing literature, an online questionnaire has been created with the purpose to study the variables and the mechanisms characterizing the electronic word-of-mouth about food products within social media and the community about food.
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PICA, FRANCESCO. "Use of organic by-products as growing media in soilless cultivation." Doctoral thesis, Università Politecnica delle Marche, 2016. http://hdl.handle.net/11566/242957.
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La torba è il materiale più utilizzato per i substrati impiegati nelle coltivazioni fuori suolo. Tuttavia, limitazioni relative ai costi e ad un possibile impatto ambientale dell’estrazione, nonchè alla disponibilità sul mercato da un anno all’altro, spingono la ricerca ad interessarsi a materiali alternativi. Sottoprodotti da produzioni/processi di trasformazione, possono rappresentare una fonte di materiali, con i vantaggi legati all’economia circolare. La ricerca ha riguardato fibra e midollo di cocco, compost, residui di canapa, vinacce e fibre di legno. Nella prima parte è stata eseguita una valutazione delle proprietà fisiche, chimiche e biologiche per cocco, compost, canapa e vinacce. I materiali sono poi stati testati in prove di coltivazione. Miscele di fibra e midollo di cocco hanno mostrato spiccate proprietà idrauliche (ritenzione idrica e assorbimento capillare) che aumentano all’aumentare delle percentuali di midollo (70% e oltre). Fibra e midollo di cocco, sono risultati idonei alla coltivazione di alcune specie, con crescite uguali o maggiori rispetto alla torba. Limitazioni sono state riscontrate nell’utilizzo di canapa (scarse proprietà idrauliche) e vinacce (alta conducibilità elettrica). L’idoneità delle vinacce come substrato, è però aumentata dopo il lavaggio, (riduzione concentrazione salina) e la miscelazione con materiali con migliori caratteristiche fisiche (torba e midollo di cocco). L’utilizzo di fibre di legno e compost in sostituzione totale o parziale alla torba ha modificato le proprietà fisiche dei substrati (ritenzione idrica e risalita capillare), sottolineando la necessità di un aumento della frequenza irrigua, quando tali substrati vengono impiegati per la coltivazioni ornamentali irrigate con sistemi di flusso e riflusso. I risultati suggeriscono, inoltre, che lo studio e l’uso di materiali alternativi non può prescindere da fattori quali irrigazione e nutrizione, fondamentali per il successo della coltivazione fuori suolo.<br>Nowadays, the most used constituent for growing media in soilless cultivation is still peat. However, limitations related to their extraction cost, availability on the market from one year to the next and a possible environmental impact, pushed the research to focusing on possible alternative materials. By-products from production/transformation processes could represent a source of materials for growing media, with the general advantage of a circular economy. Different by-products: coir, compost, grape marc, hemp residues and wood fibers were considered. First part of research was focused on the evaluation of main physical, chemical and biological properties of coir, green compost, hemp residues and grape marc. Then materials were tested in a series of comparative cultivation trial (i.e. basil transplant cultivation). Coir showed interesting results, some properties (i.e. water retention and capillary rise), proved to be good, in particular with high percentages of coir pith (70% or more). Coir properly supported plants growth, providing same or better results when compared to peat. Some limitation were found for hemp residues (scarce hydraulic properties) and grape marc (high electric conductivity). The grape marc suitability as substrate increased washing marc to reducing salts concentration and mixing with materials with better physical characteristics (peat and coir). Research also evaluated the totally or partially peat replacement with wood fibers and different types of compost. Wood fibers and compost in peat-based substrates modified the physical properties of the growing media such as water retention and capillary rise, suggesting the need of an increase of irrigation frequency, when alternative substrate are use for ornamental production irrigated with ebb and flow system. According to the presented results, also fertilization and water management are pivotal for successful soilless cultivation.
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Parameswaran, Manoj. "Technological and economic issues in the logistics of digital products /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Schneider, Christoph. "Positioning products in business-to-consumer electronic commerce : differential effects of product positioning on affect and cognition." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/c_schneider_070907.pdf.
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Sterman, Yoav. "PCB origami : folding circuit boards into electronic products." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/82435.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2013.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 70-73).<br>PCB origami is a concept for an alternative manufacturing process of electronic products, in which the electronic material will be manufactured flat and folded into functional 3D graspable products by the user. PCBs will be used both as the functional electronic material and the structural material of the products. This thesis work explores the fabrication, design and interaction aspects of this concept, by demonstrating a series of case studies. The fabrication aspect was examined by creating a straightforward customization workflow of electronic products, and by developing a series of prototyping techniques for PCB lamination. The design aspect was researched through the creation of a new type of electronic products that can be completely flat when not in use, and can be folded once needed. The user interaction aspect of the PCB origami concept was studied in the contexts of foldable surfaces with embedded information on how to fold them and by demonstrating a foldable PCB product that is able to change its shape based on the desired task.<br>by Yoav Sterman.<br>S.M.
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Doukas, Angelos. "Media endorsements and stock returns : evidence from the announcement of new products." Thesis, Durham University, 2013. http://etheses.dur.ac.uk/8458/.
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Unlike previous studies that have focused on the valuation effects of corporate announcements, this thesis which is rooted in the interface between marketing and behavioral finance, examines whether investors’ decisions are influenced by the word content of newspaper reports for new product announcements. By applying a textual analysis, the findings of this research project demonstrate that announcements of new products which financial newspapers cover using positive word content earn significantly higher abnormal returns than firms’ whose new-product announcements were covered without using positive word content by the financial press. The results of this study indicate that the significantly inflated abnormal returns are, on average, 270 basis points higher than the returns for new-product announcements that do not contain positive word coverage from financial newspapers. The evidence also reveals that only positive textual coverage exerts a significant impact on the market’s reaction. In addition, this study documents that announcing firms realize significantly higher abnormal returns than their industry rival firms which do not actively introduce new products into the market place. However, the stock price of rival firms is not adversely affected by the new product announcements of announcing firms. Furthermore, the results of this project illustrate the same but more pronounced pattern of abnormal gains for the technology-based industries. On the other hand, dramatic differences for the non-technology related industries could not be found. Additionally, the results of this research project document that there is an abnormally high Google Search Volume Index (SVI) for firms following positive announcements, suggesting that news with positive word content attract stronger investor attention. Moreover, this evidence suggests that the interaction between investor attention, measured by the SVI, and new- product announcements reveal that there is an inter-play between demand for new information (i.e., SVI) and supply of new information (i.e., new-product announcements), which shapes the market’s ultimate reaction to news. Overall, the results suggest that the market reacts to the linguistic content of the new-product announcement rather than to the announcement itself. This research contributes to the literature in several ways. First, this is the first study to examine the relation between shareholder value and textual content of new-product announcements. Second, unlike previous studies which ignore the textual and tone content of new-product announcements, the evidence of this thesis, reveals that not every new-product announcement leads to significant gains for stockholders of the announcing firm. Only new-product announcements with positive word content are associated with positive abnormal gains for the announcing firms. Third, gains to the new-product announcing firms significantly exceed those of rival firms. Fourth, this study provides evidence outside of the U.S. market and, hence, avoids the standard criticism that observed empirical regularities arise from data mining. Finally, from a practical perspective, the interesting implication of the empirical analysis of this thesis is that the textual design of new-product announcements plays a critical role in terms of how it affects investors, and, hence, the way they react to such announcements.
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Norwood, Karen. "Propensity of West Virginia craftspeople to use electronic media for marketing their products." Morgantown, W. Va. : [West Virginia University Libraries], 2002. http://etd.wvu.edu/templates/showETD.cfm?recnum=2746.
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Thesis (Ed. D.)--West Virginia University, 2002.<br>Title from document title page. Document formatted into pages; contains vii, 165 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 118-124).
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Mellis, David Adley. "Do-it-yourself devices : personal fabrication of custom electronic products." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/101847.
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Thesis: Ph. D., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 171-178).<br>Many domains of DIY (do-it-yourself) activity, like knitting and woodworking, offer two kinds of value: the making process itself and using the resulting products in one's life. With electronics, the sophistication of modern devices makes it difficult to combine these values. Instead, when people make electronics today, they generally use toolkits and other prototyping processes that aren't well suited to extended use. This dissertation investigates digital fabrication (of both electronic circuit boards and enclosures) as an alternative approach to DIY electronics, one that can support individuals in both making devices and using them in their daily lives. The dissertation explores three questions: (1) What are the scope and limits of the personal fabrication of electronic products? (2) How can we engage people in the personal fabrication of electronic products? (3) Why make electronic products using personal fabrication? These questions are explored through two investigations. The first is a DIY cellphone, including an autobiographical approach exploring my making and use of the device. Also documented are workshops and other dissemination in which others have made their own phones. The second investigation is a six-week workshop in which participants designed and made internet-connected devices. The investigations reveal personal fabrication as a robust, open-ended, and nuanced means of making devices for use in daily life, but with limitations and constraints imposed by the commercial ecosystem surrounding this DIY practice and by the nature of electronic products. Analysis of the workshops reveals multiple trajectories that people take in these activities; the computational concepts, skills, and practices they develop; and strategies for engaging them. Finally, the investigations reveal multiple values for the personal fabrication of electronic products, including its ability to<br>by David Adley Mellis.<br>Ph. D.
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Bardhan, Sougata. "Formulating Soilless Greenhouse and Nursery Media Using Clean Coal Combustion Products and Organic Wastes." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1418401273.
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Mellis, David Adley. "Case studies in the digital fabrication of open-source consumer electronic products." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/69675.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2011.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 67-69).<br>This thesis explores the effects of digital fabrication on the design, production, and customization of consumer electronic devices. It does so through a series of three case studies - a radio, a pair of speakers, and a computer mouse - that combine a custom electronic circuit board with a digitally-fabricated (laser-cut or 3D-printed) enclosure. For each case study, the thesis describes the construction and prototyping of the product and a workshop in which participants modified the design and made the device for themselves. This customization was enabled by the sharing of the design files for the products following the principles and practices of open-source. The case studies are used to draw practical lessons about the application of electronics, the laser-cutter, and the 3D printer in the digital fabrication of consumer electronic products. Implications are drawn for the open-sourcing of each of these elements and for the software tools used to the design them. The case studies also illustrate four modes of production that digital fabrication enables for electronic devices: one-off, artisanal, kit, and a hybrid mass/custom production. Additionally, they shed light on the types of customization and the human roles that digital fabrication implies for consumer electronics. Three main themes emerge: diversity in design and production, personal connection with devices, and leveraging of the power of software for the making of hardware.<br>by David Adley Mellis.<br>S.M.
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Crafton, Elizabeth Ann. "Formation Of Iodinated Disinfection By-Products From Iodinated X-ray Contrast Media, Iopamidol, In The Presence Of Nom And Chlorinated Oxidants." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1418148916.
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Kraft, Zdeněk. "Využívání mediatypů v FMCG kategorii - jogurtové výrobky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73897.
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This thesis inquires into media mix in the FMCG category, focusing on yoghurt products. The theoretical part describes the mediamarket entities and functioning, important media indicators, media research projects and monitoring projects of advertising expenditures. After the division of the media from a theoretical point of view comes a chapter exploring the markets of particular media types and their characteristics which results in the evaluation of their advantages and disadvantages in advertising communication. The final part analyzes the media mix and advertising spending over the whole Czech advertising market, the FMCG market and then yoghurt market comparing the communication of the major yoghurt manufacturers.
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Langendoen, David, Pamela J. Mims, Brook Morrill, et al. "Developer-Researcher Collaborations: Developing and Evaluating Education Technology Learning Products." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/184.
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During this session, three education game developers funded by the ED/IES Small Business Innovation Research (ED/IES SBIR) program to create commercially viable learning games will discuss why and how they have partnered with outside education researchers to build capacity for their project. The session will feature short video demonstrations of the education technology games that are being developed and brief presentations on the iterative research that are being conducted to inform refinements to the technology and the pilot studies that are being performed to evaluate the promise of the games to increase student learning. The discussion will center on the benefits and challenges related to game developer-researcher collaborations.
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Lee, Jayeon Janey. "The Effects of Journalists' Social Media Activities on Audience Perceptions of Journalists and their News Products." Thesis, The Ohio State University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3734622.
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<p> Social media have recently emerged as one of the primary information sources in the U.S. Journalists and news organizations have been keen on establishing a presence within digital social networks in order to utilize this new channel to build and maintain an audience. However, little is known about the practical implications of social media engagement by journalists for audience perceptions of news. </p><p> The present dissertation attempts to investigate 1) the influences of journalists' social media activities, self-disclosure and interaction with other users, on audience perceptions of the journalists; 2) if the perceptions serve as an important mediator between the social media activities and audience perceptions of the journalists'; news products; and, 3) if and how the direct and indirect effects of journalists'; social media activities are moderated by audiences'; individual differences in journalism orientation (IJO), which refers to which journalism norm audience members lean toward: engagement (public journalism norm) or detachment (objective journalism norm). Given that journalism is in a state of flux between traditional detached approaches and newer attached perspectives, these are important questions to be addressed relative to journalism in new media environments. </p><p> An experiment with multiple message stimuli was conducted in the context of a journalist's Facebook profile, and college students' perceptions of the journalist and his news product were measured via an online questionnaire. All perceptions were examined on both personal (e.g., attractiveness) and professional (e.g., objectivity and competence) dimensions. </p><p> The results provided empirical evidence that, 1) when it comes to journalists, engaging in such common social media activities as self-disclosure and interaction can significantly harm journalists in terms of their perceived competence although the same behaviors can improve perceptions of their personality. Results on the perceived objectivity dimension were mixed such that objectivity was positively influenced by interactive behaviors whereas it was negatively influenced by self-disclosure via social media; 2) Audience perceptions of journalists, formed based on their social media activities, tended to transfer to their impressions of the journalists' news products, demonstrating that the indirect effects of journalists' self-disclosures and interactions via social media on audience perceptions of their news products were mediated through audience perceptions of the journalists in terms of personality and competence although this mediation relationship was not evident in the case of journalists' self-disclosing activities and the professional-dimension perceptions; 3) These influences of journalists' social media activities were moderated by audiences'; individual journalism orientation such that the impacts of journalists'; self-disclosure on the journalists' personal and professional images (in both objectivity and competence) were in general stronger for the audiences oriented to an objective journalism norm, indicating that those with an objective orientation tend to react more sensitively to journalists' unconventional behaviors. </p><p> This set of results revealed that journalists' conforming to social media norms and acting like ordinary social media users could make not only the journalists but also their news products look personally attractive and friendly, but professionally less competent. Theoretical and practical implications are discussed. </p>
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ZHANG, WENWEN. "Catalytic Conversion of Sugar Mixtures into Furan Products in Ionic Liquid Media with Organic Solvent Extraction." University of Toledo / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1341540235.
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Lee, Jayeon. "The Effects of Journalists' Social Media Activities on Audience Perceptions of Journalists and their News Products." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1374158231.
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Dubská, Markéta. "Komerční produkty České televize ve vztahu k mediální spolupráci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193490.
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This master thesis deals with Czech television commercial products in relation to cooperation with media houses. The objective is to evaluate the presence of commercial products in Czech Television using qualitative and quantitative research, taking into consideration the part of the viewer, and advertiser of individual campaigns focusing on media houses. The thesis consists of two parts. The first theoretical part introduces the issue of commercial communication, characteristics and measurability of media. Further, it deals with media influence of Czech Television, including commercial products which may be used in broadcasting. The second part looks into the implementation process of barter between Czech Television and media house. After that, there are secondary data obtained from the project MML-TGI and primary data from the questionnaire survey analyzed. Fi-nally are presented interviews with practitioners who provide a comprehensive view of the ongoing barter cooperation.
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Nilsson, Karolina, Herman Kempe, and Hugo Nyberg. "Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65505.
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A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. With this in mind the purpose of this thesis was to explore how consumers’ brand image of low involvement products was affected by firm generated content on social media. This research provides insights on how brand image of a brand of a low involvement products is affected by firm generated content on social media. The study is based on existing research within brand image and was conducted through the use of a qualitative research approach using in-depth interviews as data collection method. The findings of this thesis suggest that consumers brand image is influenced by symbolic benefits where the benefits around the product are emphasized. A pattern could be seen where consumers emphasized symbolic benefits communicated through firm generated content on social media in a higher regard when the perceived functional benefits between brands were similar. This suggests that firm generated content of brands of low involvement products communicated on social media often seem to influence consumers perception of symbolic benefits in regards to favorability, strength and uniqueness of associations which in turn influence brand image.
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Lundström, Justus, Jonas Widriksson, and Viktor Zaunders. "Changes in media consumption and file sharing : The impact of legislation and new digital media services." Thesis, Jönköping University, JIBS, Business Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12534.
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<p>In this study we investigate how the attitude and behaviour concerning illegal file shar-ing have changed among the young population in Sweden. The study will analyze the impact of the IPRED law that was introduced in April 2008 and new digital media ser-vices that have emerged in the last couple of years. It is also evaluated which of these have had the most impact on the attitude and behaviour of the selected population.</p><p>The main part of our research consists of a quantitative survey handed out to a sample population among high school students (ages 16-20) in Jönköping, Sweden. This pri-mary data is later compared to secondary data from a similar study that was done on the same demographics two years prior to this research in order to measure the change in behaviour and attitude. The previous study was conducted prior to the IPRED law im-plementation by one of the authors. We also used prior research within this subject and related fields to further understand and interpret our data.</p><p>What we have discovered through our research is that there has been a decrease in ille-gal file sharing, especially when considering music, however this decrease is much more an effect of the adopting of new media services then it can be attributed to the IPRED law. Furthermore, the attitudes towards file sharing have remained unchanged and a large number of young adults do not feel that file sharing should be illegal.</p><p>It is also concluded that good legal alternatives to file sharing have a large market po-tential if these services can fulfil consumers demand on availability and price. Addition-ally we have found that good legal alternatives are important if the public is to refrain from returning to their old file sharing habits once the initial scare from new legislation has worn off.</p>
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Yang, Chen. "The effect of partisan media and news slant on Americans' perception of China and Chinese products: an experimental study in an online news environment." Bowling Green State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1464455723.
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JAWAD, MOHAMMAD. "Manufactured by Nature: Growing Generatively Designed Products." VCU Scholars Compass, 2019. https://scholarscompass.vcu.edu/etd/5898.
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Mass production and assembly lines are yesterday’s manufacturing methods. They have exhausted Earth’s resources and limited the possibilities of design in terms of both form and material, prompting designers to search for new processes. A new generation of making includes biomimicry-inspired technologies such as 3D printing and parametric simulation, which have transformed the production paradigm. Utilizing nature as industry, this thesis explores the possibility of “growing” designed objects by employing nature’s own processes and resources. It integrates bio materials, generative design and additive manufacturing to produce objects for a post-industrial world. The project outcomes employ natural minerals, crystallization and 3D printing to develop new forms of making, proposing a new suite of tools for designers.
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Tegenaw, Ayenachew G. Ph D. "Environmental Implications of Cu-Based Nanoparticles and Biocides Products." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1573573946625869.
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Emin, Yad, and Victoria Nilsson. "The development of pictograms for use on food products containing nuts." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-108363.
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Denna studie undersöker hur märkning på livsmedelsförpackningar kan göras tydligare för personer med nötallergi. Tidigare studier visar att det finns brister i dagens märkningar och att detta i sin tur skapar problem. Därför har denna studie som avsikt att ta reda på hur allergeninformation för nötallergiker kan förbättras och göras tydligare. Detta tillämpas genom att studiens forskare tar fram ett designförslag som ska komplettera obligatorisk märkning på livsmedelsförpackningar. För att ta reda på hur detta designförslag ska utformas inleds designprocessen med en litteraturstudie och där en cross-case-analys genomförs. Genom denna analys hittas trender och mönster i tidigare studier. Därefter tillämpas en design space-analys där trenderna, olika designprinciper samt forskarnas egna kunskaper kombineras för att utforska olika designalternativ. Alternativ som i slutändan skapar en grund för en design. Studiens forskare skapar symboler, närmare bestämt piktogram. Eftersom jordnötsallergi och nötallergi är olika typer av allergier skapas två stycken piktogram. Piktogrammen, som är cirkelformade, får ett varnande budskap som förmedlas med hjälp av färgerna gul och svart. Piktogrammen utvärderas och testas genom att fem personliga intervjuer genomförs. Intervjuerna görs med personer som är allergiska mot jordnötter och/eller nötter. Forskarna testar piktogrammen genom att placera dem på en livsmedelsförpackning och ställer sedan frågor om bl.a. första intryck, färger och placering. Analysen visar att piktogram mycket väl kan användas som kompletterande märkning på livsmedelsförpackningar. Vidare konstateras det att valet av färg inverkar på den association som sändaren vill förmedla. Intervjuerna visar även att piktogrammen fördelaktigt kan placeras på förpackningens framsida. Studiens syfte har uppnåtts till viss mån, då intervjuerna visar att det ena piktogrammet behöver utvecklas för att tydligare kommunikation för nötallergiker ska kunna skapas.
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Lupindo, Mongezi. "Millennials' Attitudes Towards Organic Personal Care Products in South Africa: An Application of the Theory of Planned Behaviour." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/32766.
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The organic products market has grown worldwide in recent years. Increasing demand for products that are less harmful to the environment and health is one of the factors driving this phenomenon. Consumers are becoming more conscious than ever before about the environmental effects of the products they consume. Specifically, millennials have become environmentally responsible consumers. Although earlier studies have provided insights into factors influencing attitudes towards organic products in various contexts, there is limited research into organic products in the South African context, specifically research focusing on organic personal care products among millennials. Millennials are influential consumers who are environmentally conscious and digitally savvy. Recently, social media has gained increased attention for its ability to amplify environmental concerns and promote sustainable behaviour among young people. As a result, understanding how young consumers develop their purchasing behaviours towards organic personal care products is necessary. Therefore, this study investigated millennials' attitudes towards environmental issues and health consciousness, and the effects of their attitudes, social norms, and perceived behavioural controls on their willingness to pay for organic personal care products. The study followed a descriptive, quantitative research design using an online selfadministered survey. A non-probability virtual snowball sample of 433 Facebook users, aged between 18 and 25 years who live in South Africa, was followed. Out of the 433 questionnaires that were collected, 377 were included for analysis. Data were analysed using Structural Equation Modelling (SEM). The results reveal that South African millennials' environmental concern and health consciousness had a significantly positive influence on their attitudes towards organic personal care products. The results also showed that attitude towards organic personal care products had a significant positive effect on subjective norms, and attitude was the strongest significant predictor of willingness to pay for organic personal care products. The results provide marketers with insights into how millennials ' attitude and willingness to buy organic personal care products can be influenced. Specifically, marketers should develop marketing strategies that incorporate environmental concerns, health awareness, and social influence to increase customer willingness to pay for organic personal care products. The findings also help policymakers understand the level of customer concern about the environment and their health, develop effective environmental policies necessary to achieve sustainability, and boost green purchasing through legislation. In addition, policymakers should be more constructive to promote ecologically conscious consumer behaviour. Collaborating with the private sector in various campaigns would help to enhance consumers' attitudes regarding the environmental concern.
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Schenker, Urs Walter. "The role of intermediate degradation products for the assessment of persistent organic pollutants in a global multi-media-model /." Zürich : ETH, 2008. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=17750.
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CHIU, YICHI. "INFLUENCE OF ACCESS TO TOBACCO PRODUCTS AND MEDIA ON CIGARETTE SMOKING AMONG STUDENTS AGED 15-17 YEARS – NATIONAL YOUTH TOBACCO SURVEY, 2014." Master's thesis, Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/426080.
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Epidemiology<br>M.P.H.<br>Background/Objectives: The first objective of this study is to assess the relationship between cigarette access and smoking behavior in 15-17 year old students. The second objective of this study is to assess the relationship between media and smoking behavior in those students. The third objective of this study is to observe whether the smoking rate will increase if subjects have both access and exposure to the tobacco product. I propose to use the youth survey data to test the impact of exposure to smoking-related media messages and the difficulty of acquiring tobacco products. I hypothesize that there is positive relationship among youth access to tobacco products, exposure to tobacco ads/promotions on social networking sites and active smoking. Methods: I examined National Youth Tobacco Survey data from 2014 and a total number of 1293 subjects as a secondary analysis. Results: The students with one or more than one method of accessing tobacco had higher odds compared to students with no access (OR = 70.12; 95% CI: 47.71–103.07; p < 0.0001 for only one method; OR = 240.22; 95% CI: 160.25–360.09; p < 0.0001 for more than one method). Moreover, the association between exposure to tobacco ads via internet, newspaper, point stores and movies/TV and smoking behavior was significant at both moderate and heavy exposure levels (OR = 1.44; 95% CI: 1.08–1.92; p = 0.014 for moderate exposure group; OR = 1.82; 95% CI: 1.26–2.62; p = 0.002 for heavy exposure group). The multivariable model, which shows the effect of the combination of these two factors, it states access to tobacco products was significantly positively associated with an increased smoking rate (OR = 69.06; 95% CI: 47.03-101.40; p < 0.001 for only one access group; OR = 241.78; 95% CI: 160.49–364.22; p < 0.001 for more than 1 access group). However, the severity of media exposure was not significantly associated with the increased odds of cigarette smoking among adolescents (OR = 1.14; 95% CI: 0.80-1.62; p = 0.470 for moderate exposure group; OR = 1.39; 95% CI: 0.81–2.40; p = 0.227 for heavy exposure group). Conclusion: I provided further evidence that exposure to tobacco messages and have access to tobacco products can increase the smoking rates among youth. These findings could be a result of better diagnosis and reporting, but the increase may also be due to other risk factors in the population. These findings may have implications for further and more aggressive counseling for teenagers. These effects should be further explored in a larger population of adolescents. Intervention methods should be designed to help the public understand the benefits of reducing adolescent’s exposures to tobacco smoke.<br>Temple University--Theses
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Müller-Bungart, Michael. "Revenue Management with flexible products : models and methods for the broadcasting industry ; 28 tab. /." Berlin : Springer-Verlag, 2007. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9783540723158.
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YAMAMOTO, Kazuhiro, Osamu TAKAGI, Koji TSUNEYOSHI, 和弘 山本, 修. 高木 та 孝治 常吉. "DPFの初期PM捕集性能に対する表面粗さの影響". 一般社団法人 日本機械学会, 2010. http://hdl.handle.net/2237/19810.
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Jaugietis, Ingrid, and n/a. "Cultural imperialism and mass media development in the South Pacific Island States : Fiji - a case study." University of Canberra. Communication, Media & Tourism, 1993. http://erl.canberra.edu.au./public/adt-AUC20060801.161408.
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With the onset of the independence of the Pacific
Island States, the role of the mass media and their
developmental processes began to be examined. This was
of particular interest due to the obvious lack of a
sufficient native media infrastructure to meet the
demands of an indigenous population who were being
introduced to a new world sphere and system.
The main problem of mass media development in the
Pacific lies in the fact that the nations in this area
are still relatively behind in the basic structures of
media participation. They lack technological knowledge
of the various forms of media, the basic training and
skills, and, moreover, the monetary means to address such
deficiencies in the media. The outcome of this
circumstance has been that Pacific media have become
increasingly dependent upon the Western, industrialized
nations such as the USA, Australia and New Zealand.
Such dependence on these foreign nations has given
rise to the question of 'cultural imperialism'. The
aforementioned countries have a large influence in the
Pacific through the unequal relaying of communication and
cultural products and in the ownership of mass media
agencies. This history of foreign based, imported
culture has manifested itself in increased urbanization,
social disruption, and greater commodity dependence and
consumerism in the Pacific.
This study will therefore be an attempt to analyse
the media development processes of the Pacific by using
Fiji as a case study. The critical analysis will come
from Wallerstein's World System perspective. Further, it
will be shown how Fiji's historical, involvement in the
'capitalist world economy', and her history of racism in
the political and communication aspects of her society
have helped shape her present media system. The
underlying premise of the argument, will be that these
factors have not been beneficial to achieving mass media
development based on self-sufficiency, nor on harmony
between the ethnic groups of Fiji.
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Foss, Juni Amalie, and Helena Hollekamp. "The Relationship of Co-Creation and Brand Equity in Social Media with a Focus on Premium vs Mass-Market Products." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-36559.
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Barnard, Marieka Helen. "An investigation of the use of social media news releases to create dialogue around brands." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1264.
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This study aimed to provide South African public relations professionals with insights into the use of the Social Media News Release (SMNR) as a PR 2.0 tool that has the potential to elicit consumer-driven dialogue in social media channels about information, a brand, product or service advocated by the particular social media news release. Drawing on literature from fields such as public relations, new media studies, marketing, and consumer studies, an analysis of two South African SMNR case studies was conducted including the Samsung Omnia i900 SMNR and the Standard Bank Pro20 2008 and 2009 SMNRs. An in-depth content analysis applying limited designations analysis and detailed assertions analysis techniques was performed on selected content from the dedicated social media platforms linked to in the SMNRs to determine the origins, tone and thematic nature of communications on the platforms. A total of 2071 messages was analysed by means of content analysis across six social media platforms in the two case studies. In order to triangulate and support data, an online survey was conducted with 43 social media users as respondents in order to determine social media users’ interactions with the social media platforms and SMNRs. The study found that the social media platforms linked to the SMNRs in the two case studies largely successfully elicited and hosted social media user-generated conversations about the themes advocated by the SMNR. The Blog, Facebook and YouTube platforms proved to be most successful in generating social media conversation, while the Flickr, Twitter and Delicious platforms were less effective among South African consumers. It was found that social media news releases are likely to elicit consumer-driven dialogue on the dedicated social media platforms linked to by the SMNRs if the platforms are managed correctly. Factors that were identified as important management considerations include ensuring the relevancy and timeliness of content on the social media platforms, the involvement by the platform creator in stimulating and encouraging participation from social media users where necessary, as well as the swift response to user comments, deleting of spam comments and pro-active management of negative perceptions that may arise from user comments on the platforms.
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Lennartsson, Lina, and Adelina Zeka. "Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104111.
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Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. Due to these circumstances the purpose of this thesis was to investigate and understand how social media are affecting consumers impulse buying behaviour when purchasing fashion products, and to establish if there were any gender differences. From previous research about impulse buying and the online environment, seven hypotheses were created. The empirical findings were conducted using a quantitative method through an online survey with standardized and mainly closed-ended questions. The data were collected from 375 respondents, whereby there were at least 100 of each gender. Following, all the hypotheses were tested through the statical software SPSS. In the conclusion of the thesis, it is established that two triggers, market stimuli and individual traits, had a moderate effect on consumers impulse buying tendency while the other categories did not at all. However, it was confirmed that all triggers had a correlation to impulse buying on social media. Additionally, it was determined that there were a gender differences in all the tested hypotheses, proving that there is a difference between men and women regarding impulse buying on social media. Although, the research is providing space and opportunity to include other aspects and develop the research field further in future research.
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Tangpattanakit, Jaruporn. "The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16203.
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The concept of "customer perceived value" has been evolving as an essential area within the marketing discipline for decades. Knowing what shapes consumer perception towards a product or service is vital for businesses (Sweeney and Soutar, 2001), especially for fashion products whose trends are ever-changing. Nevertheless, in the technology era, fashion consumers tend to use the spectrum of media platforms to search for information, to compare prices and exchange experiences amongst a common group. According to McKinsey and Company (2014), up to 35% of fashion consumers rely on online recommendations prior to making a purchasing decision. Given the challenges in this area of business, the aim of this study is to develop the multidimensional scale to measure consumer social media involvement. The measurement scale has been tested in the conceptual models by investigating the moderating effect of social media involvement influencing the relationships of customer perceived value and purchasing intention. The proposed scale is also examined within the customer perceived value dimensions against the key consequences. Moreover, the concept of brand love is incorporated within this study. Sometimes, people purchase brand not product itself and brand love construct is recently new concept and limited studies investigated into this area. Therefore, this study focuses on the moderating effect of social media involvement and brand love towards customer perceived value and purchasing intention for fast-fashion products. A quantitative research method was undertaken to collect research data. The self administered questionnaires were completed by Thai consumers at three particular department stores located in central Bangkok. The data analysis was then performed based on the returned, completed questionnaires of 630 respondents. Both exploratory and confirmatory analysis techniques were used to validate the measurement scale of the study. Structural equation modelling was conducted to test the hypotheses of both direct and indirect relationships. The quantitative results show customer perceived value from multiple dimensions (social, emotional, price and quality) towards fast fashion products. It was found that there is a direct causal relationship between the customer perceived value and purchasing intention, influenced by the level of social media involvement and brand love. An individual who has a high level of social media involvement and brand love tends to perceive a greater consumption experience which lead to preceding the positive outcomes. Therefore, fashion retailers should consider these dimensions and maintain a favourable relationship to enhance the consumer perception experience. Moreover, utilising the advantages from social media to connect with customers should not be neglected. However, the results showed that not all dimensions were found to have a positive effect on consumer purchasing intention towards fast fashion products equally; hence, the fashion marketers should deliberately evaluate each dimension of desired customer perceived value prior to applying a particular strategic plan. Moreover, the findings of this study are of the greatest importance to consumer behaviour especially in the area of involvement by extending the further knowledge. Social media involvement measurement scale has been developed from the limitation of exising studies by incorporated multi-facet dimensions (affective, cognitive and behavioural involvement) in the way to capture the complex nature of involvement variables. Furthermore, the model framework demonstrated the motive force behind behavioural intention by investigating the moderating role of social media involvement and brand love within the fast fashion products.
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Trinkfass, Gabriele. "The innovation spiral : launching new products in shorter time intervals /." Wiesbaden : Dt. Univ.-Verl. [u.a.], 1997. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007449864&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Le, Duc Ngoan. "Evaluation of shrimp by-products for pigs in Central Vietnam /." Uppsala : Swedish University of Agricultural Sciences, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009416298&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Hjort, Johanna, and Emma Larsson. "Hello, 1950s? You left your oppressive gender roles in our century. : En studie om könsstereotyper inom marknadsföring på Instagram." Thesis, Högskolan i Jönköping, Tekniska Högskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38323.
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Syfte – Syftet med studien var att studera skillnader i marknadsföring av hudvårdsprodukter riktat till kvinnor respektive män på Instagram. Genom att titta på helhetskonceptet av företagens instagramkonton utreds vilka könsstereotyper som används för att inspirera kvinnor och män till att följa dem på Instagram. Metod – För att uppfylla syftet har sex olika instagramkonton inom hudvård riktade till kvinnor respektive män studerats. Först gjordes en små-N-studie i form av en semiotisk bildanalys. Genom att studera denotation och konnotation av bilderna genomfördes en analys där vi även använde teorier från Teoretisk Bakgrund. Därefter genomfördes gruppintervjuer för att stärka konnotationen med hjälp av andra personers erfarenheter och åsikter. För att ge struktur åt analysen och se till att liknande delar av kontona granskades delades kontona upp i kategorierna Översikt, produktbilder, inspirations-/livsstilsbilder och citat i både den egna analysen och gruppintervjun. Resultat – Resultatet av gruppintervjuerna var att många grupper nämnde gemensamma beskrivningar och känslor av de olika kontona. Deras uppfattningar gick generellt i linje med vad vi kommit fram till i den egna denotationen och konnotationen, även om den var mer utförlig. Utifrån insamlade teorier och insamlad empiri från semiotisk bildanalys och gruppintervjuer identifierades könsstereotyper på de olika instagramkontona, vilket syntes genom färgval, uttryck av livsstil, fritidsintressen och rekvisita i produktbilder. Detta visade tydligt på kvarlevandet av gamla könsstereotyper om vad det innebär att vara man och kvinna. Implikationer – Implikationen för studien, alltså vad undersökningen pekar mot och verkar leda till, att könsstereotyper fortsätter att finnas och frodas, även på New Media. Detta leder till fler könsroller, fler begränsningar för kvinnor och män och fortsatt ojämställdhet. Att fenomenet även finns på New Media innebär att könsstereotyperna har större påverkan på människor, och att de också når ut till ännu fler människor. Begränsningar – Det som påverkar arbetets omfång och resultat är bland annat den begränsade tiden på vilken studien genomfördes, vilket begränsade antalet deltagande vid gruppintervjun, antal metoder och även djupet i den teoretiska bakgrunden. Hade studien utförts vid en längre tidsperiod hade studien kunnat vara mer omfattande vilket skulle ha stärkt studiens resultat.<br>Purpose – The purpose of this study is to examine the differences in marketing of skincare products on Instagram against a female or male target audience. By studying the companies concepts on Instagram we examine which gender stereotypes is being used to inspire women and men. Method – To fulfill the purpose, the authors have studied six different Instagram accounts within skincare marketed against women and men. A small-N-studie was done through a semiotic picture analysis. By studying the denotation and connotation of the pictures we did an analysis where we used theories from the Theoretical Background. Thenceforth we did group interviews to strengthen our connotations with the support from other peoples opinions with different experiences and backgrounds. To regulate the analysis we used headlines as overview, product-pictures, inspiration/lifestyle pictures and quotes both in the own analysis and in the group interview. Findings – The result of the group interviews was that many of the groups mentioned common descriptions and associations to the pictures on the Instagram accounts. Their perceptions was generally in the line of what we discovered through our own denotations and connotations even though ours was more detailed. From the theories and the discovered findings from the semiotic picture analysis and the group interviews we could identify gender stereotypes in the different Instagram accounts. This was shown through the colour-palettes, the life style that was promoted, the hobbies and the props in the product pictures. These findings clearly showed the signs of old gender stereotypes regarding what it means to be a man or a woman. Implications – The implications of the study is that the gender stereotypes will continue to exist and develop even on New Media. This leads to more limitations for women and men and continued inequality. The fact that this phenomenon is also on New Media means that the gender stereotypes has an even bigger impact on people, as it reaches to a larger group of people. Limitations – What influenced the size of the study was, among other things, the time limitations of the study. This limited the amount of participants in the group interview, the number of methods and even the extent of the theoretical background. If the study had been done during a longer period of time the study could have been more extensive which would have strengthened the findings of the study.
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Xu, Jiaojiao. "One-Step and Two-Step Advertising Information Flows on Social Media: How Chinese College Students Find and Distribute Information about Advertised Products Using Renren." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1407241150.
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Kuhn, Kerri-Ann. "The impact of brand and product placements in electronic games." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/36375/1/Kerri-Ann_Kuhn_Thesis.pdf.
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In an environment where it has become increasingly difficult to attract consumer attention, marketers have begun to explore alternative forms of marketing communication. One such form that has emerged is product placement, which has more recently appeared in electronic games. Given changes in media consumption and the growth of the games industry, it is not surprising that games are being exploited as a medium for promotional content. Other market developments are also facilitating and encouraging their use, in terms of both the insertion of brand messages into video games and the creation of brand-centred environments, labelled ‘advergames’. However, while there is much speculation concerning the beneficial outcomes for marketers, there remains a lack of academic work in this area and little empirical evidence of the actual effects of this form of promotion on game players.
Only a handful of studies are evident in the literature, which have explored the influence of game placements on consumers. The majority have studied their effect on brand awareness, largely demonstrating that players can recall placed brands. Further, most research conducted to date has focused on computer and online games, but consoles represent the dominant platform for play (Taub, 2004). Finally, advergames have largely been neglected, particularly those in a console format. Widening the gap in the literature is the fact that insufficient academic attention has been given to product placement as a marketing communication strategy overall, and to games in general. The unique nature of the strategy also makes it difficult to apply existing literature to this context.
To address a significant need for information in both the academic and business domains, the current research investigates the effects of brand and product placements in video games and advergames on consumer attitude to the brand and corporate image. It was conducted in two stages. Stage one represents a pilot study. It explored the effects of use simulated and peripheral placements in video games on players’ and observers’ attitudinal responses, and whether these are influenced by involvement with a product category or skill level in the game. The ability of gamers to recall placed brands was also examined. A laboratory experiment was employed with a small sample of sixty adult subjects drawn from an Australian east-coast university, some of who were exposed to a console video game on a television set. The major finding of study one is that placements in a video game have no effect on gamers’ attitudes, but they are recalled.
For stage two of the research, a field experiment was conducted with a large, random sample of 350 student respondents to investigate the effects on players of brand and product placements in handheld video games and advergames. The constructs of brand attitude and corporate image were again tested, along with several potential confounds. Consistent with the pilot, the results demonstrate that product placement in electronic games has no effect on players’ brand attitudes or corporate image, even when allowing for their involvement with the product category, skill level in the game, or skill level in relation to the medium. Age and gender also have no impact. However, the more interactive a player perceives the game to be, the higher their attitude to the placed brand and corporate image of the brand manufacturer. In other words, when controlling for perceived interactivity, players experienced more favourable attitudes, but the effect was so weak it probably lacks practical significance. It is suggested that this result can be explained by the existence of excitation transfer, rather than any processing of placed brands.
The current research provides strong, empirical evidence that brand and product placements in games do not produce strong attitudinal responses. It appears that the nature of the game medium, game playing experience and product placement impose constraints on gamer motivation, opportunity and ability to process these messages, thereby precluding their impact on attitude to the brand and corporate image. Since this is the first study to investigate the ability of video game and advergame placements to facilitate these deeper consumer responses, further research across different contexts is warranted. Nevertheless, the findings have important theoretical and managerial implications.
This investigation makes a number of valuable contributions. First, it is relevant to current marketing practice and presents findings that can help guide promotional strategy decisions. It also presents a comprehensive review of the games industry and associated activities in the marketplace, relevant for marketing practitioners. Theoretically, it contributes new knowledge concerning product placement, including how it should be defined, its classification within the existing communications framework, its dimensions and effects. This is extended to include brand-centred entertainment. The thesis also presents the most comprehensive analysis available in the literature of how placements appear in games. In the consumer behaviour discipline, the research builds on theory concerning attitude formation, through application of MacInnis and Jaworski’s (1989) Integrative Attitude Formation Model. With regards to the games literature, the thesis provides a structured framework for the comparison of games with different media types; it advances understanding of the game medium, its characteristics and the game playing experience; and provides insight into console and handheld games specifically, as well as interactive environments generally. This study is the first to test the effects of interactivity in a game environment, and presents a modified scale that can be used as part of future research. Methodologically, it addresses the limitations of prior research through execution of a field experiment and observation with a large sample, making this the largest study of product placement in games available in the literature. Finally, the current thesis offers comprehensive recommendations that will provide structure and direction for future study in this important field.
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Tayebi, Shadi Sadat. "“The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13200.
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This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). Based on the causal research design, I analyze how a change in the design elements affects the opinion of consumers in Iran and Sweden about the ad. This research emphasizes on three kinds of aesthetic Products including: jewelry, make up and clothing. The reason to choose the aesthetic products is because of their uniqueness comparing to other products which are to satisfy the psychological needs of the consumers. The Media that is analyzed here is visual advertisings like magazine, newspaper, billboards and posters. Theoretical investigation was the data collection through secondary data; it was the library study, reading 151 articles and books related to the subject of this research; the primary data collection was through my own experience of cultural differences and also interview with advertisers in both countries and the finally the experiment targeted to the consumers. To do the experiment, a number of 200 females between 20-30 (100 Swedish and 100 Iranian) are chosen and they are asked to choose the ad which mostly attracts their attention. Ads are wisely chosen and each of them analyzes the change in one of the design elements and its effectiveness in attracting the attention of the consumers. This research is started with the purpose of the research and the research problem, then I bring the theoretical insights, the research questions and their relevant hypothesis; finally I bring the methodology, the experiment and the interviews and in the end, I do a qualitative analysis of the results. Based on the result of the research, picture and text are very competitive in attracting the attention of the consumers to the ad. Aesthetic product advertisement is more effective in both countries if there is a use of an endorser instead of the product image; endorsers are most likely to be celebrities, in the age of below 20 and from a mix of nationalities; ads are most likely to be colorful and use the Serif typefaces. In designing the ads for the aesthetic products in Iran it is more effective to use the sex appeal while in Sweden it is more effective to use the slice of life appeal. Finally consumers in Iran are more attracted to the ad by the impression of the text concept comparing to Swedes. The keywords of this research are: Design, Advertising, Aesthetic products and Cultural investigation
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Kormos, Jennifer Lynne [Verfasser]. "Investigating the environmental fate of iodinated x-ray contrast media in the urban water cycle : identification, characterization, and occurrence of biotransformation products / Jennifer Lynne Kormos." Koblenz : Universitätsbibliothek Koblenz, 2010. http://d-nb.info/1007748958/34.
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Stokmans, Maria Johanna Wilhelmina. "The relative importance of product attributes : consumer decision theories in new-product development /." Delft : Delft University Press, 1991. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003577796&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Silva, Sergio Augusto Mello da. "Chapa de media densidade (MDF) fabricada com poliuretana mono-componente derivada de oleo de mamona - caracterização por metodo destrutivo e por ultra-som." [s.n.], 2003. http://repositorio.unicamp.br/jspui/handle/REPOSIP/257201.
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Orientador: Raquel Gonçalves<br>Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agricola<br>Made available in DSpace on 2018-08-06T00:21:33Z (GMT). No. of bitstreams: 1
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Previous issue date: 2003<br>Resumo: As tecnologias para produção das chapas denominadas ¿Medium Density Fiberboard¿ (MDF), confeccionadas com fibras de madeiras de reflorestamento de baixo custo e resinas fenólicas provenientes de uréia, representam para vários setores industriais uma possibilidade de agregar valores às espécies com pouco interesse comercial, possibilitando para os seguimentos industriais investimento promissores. Um aspecto importante a ser considerado sobre a utilização de resinas fenólicas na confecção de chapas MDF é que produzem emissões tóxicas poluidoras da natureza e nocivas ao ser humano. Dentro deste contexto, de acordo com o ¿Protocolo de Quioto¿ de 1997, os países industrializados precisam diminuir suas emissões combinadas de gases de efeito estufa em pelo menos 5 % até 2012. Considerando-se as exigências do ¿Protocolo de Quioto¿, este trabalho objetivou avaliar o desempenho de chapas MDF confeccionadas com poliuretana (PU) derivada do óleo de mamona, pois este produto apresenta baixos teores de toxidez sendo classificado como não poluente e não tóxico ao ser humano. A caracterização das chapas foi realizada considerando-se a utilização do equipamento de ultra-som da Marca Steinkamp modelo BP7 com transdutoes de 45 kHz e a realização de ensaios físicos e mecânicos propostos pela EuroMDFBoard - EMB. A avaliação desenvolveu-se em três fases distintas: 1. Na fase I foram realizados estudos exploratórios com o objetivo de verificar as características do PU sendo utilizado como adesivo para confecção de chapas de Pinus caribaea. Nesta fase foram confeccionadas chapas com 5 e 10 % de PU3070, que de acordo com a caracterização física e mecânica observou-se que as chapas apresentaram resistências compatíveis com as exigências da EMB, entretanto, a forte exalação de solvente inviabilizou seu manuseio do PU3070. 2. Na fase II foram confeccionadas chapas com fibras de Pinus caribaea e Eucalyptus grandis com uma nova síntese de adesivo, denominada neste trabalho de PU7030. A caracterização física e mecânica determinou valores de resistências compatíveis com as exigências da EMB. Entretanto, verificou-se a necessidade de se ajustar o teor de umidade a temperatura e a pressão de prensagem. 3. Na fase III novas chapas foram confeccionadas com fibras de Pinus caribea e Eucalyptus grandis modificando-se o teor de umidade, a temperatura e a pressão de prensagem. Com o resultado da caracterização física e mecânica, observou-se que as alterações nas umidades, temperatura e pressão de prensagem propiciaram resistências compatíveis com a EMB, com vantagens de utilização de menores teores de PU7030 e diminuição na temperatura de prensagem, representando economia no consumo de energia. Outro aspecto muito importante estudado neste trabalho foi a caracterização das chapas utilizando ensaios não-destrutivos. Neste caso foram realizadas medições, por meio de equipamento de ultra-som, utilizando-se transdutores de faces exponenciais e planas aplicados nas direções x, y e z das chapas. A partir das medições dos tempos de propagação das ondas ultra-sônicas determinaram-se as velocidades das ondas e as constantes dinâmicas das chapas. Estas variáveis foram comparadas com as propriedades de resistência das chapas obtidas nos ensaios estáticos. Em seguida desenvolveu-se análise estatística buscando-se avaliar as correlações entre os resultados de ensaios não-destrutivos e destrutivos tendo sido possível concluir que a utilização dos métodos de ensaios não-destrutivos é viável para inferir sobre as propriedades físicas e mecânicas das chapas. Com relação à utilização da PU7030, concluiu-se que essa poliuretana possibilita a substituição da resina fenólica na confecção das chapas MDF<br>Abstract: While employing low cost reforestation lumber, the technologies of the fabrication of fiber plates denominated ¿Medium Density Fiberboard¿ (MDF) offer to several industrial sectors the opportunity to aggregate worth to species with little or no commercial interest, opening to them the possibility of promising profitable investments. However, the phenolic resins used in the production of MDF plates are well-known pollutants to the environment and therefore harmful to the human beings in such a way that environmentally friendly alternatives have been eagerly sought. According to that, the present work has been aimed to evaluate the physical, chemical and mechanical properties of MDF manufactured with Polyurethane Adhesive (PU) derived from Castor Oil, due to the low toxicity and to the non-polluting characteristics of the resulting adhesive. The characterization of the plates has been accomplished with the help of Steinkamp BP7 ultrasonic equipment using 45 kHz transducers and the physical and mechanical tests recommended by Euro MDF Board - EMB. The work has been developed along three distinct phases. Initially a better understanding of the characteristics of the polyurethane adhesive derived from castor oil has been acquired. It has been learnt that the adhesive exhibits the main characteristic of a monocomponent synthesis, stabilized by air humidity. During that phase, plates with 5% and 10% of polyurethane adhesive have been manufactured, called Adhesive PU3070 in this work, corresponding to 30% of solids and 70% of solvents. The properties of the plates manufactured with this synthesis have been determined and it has been found that although they have met EMB demands, the strong exhalation of solvent has ruled out its usage for MDF manufacture. As for the second phase, fiber plates have been produced with a new synthesis, called Adhesive PU7030, that is, 70% of solids and 30% of solvents. Again mechanical properties have satisfied EMB regulations. However, during the tests, it has been noticed that in order to control the quality of the final product, a fine adjusting to the values of some important Variables in the manufacture process, such as humidity level, temperature and pressing pressure, would be necessary. Accordingly, in the last phase, using Pinus caribea as fiber material, three experimental conditions have been elaborated, one for each controlled Variable, and repeated again for Eucalyptus gandis. Resulting from the adjusting of the variables, it has been observed that during the manufacture process, plates using much less adhesive than the former standards still have satisfied EMB demands fully, with advantages of a significant decrease in the pressing temperature and the corresponding energy savings. The characterization of the plates using non-destructive tests has been an important feature of the present work. Measurements have been performed in the plates by means of ultrasound equipment, using exponential as well as plane face transducers. From the readings, the propagation times of the ultrasonic waves have been evaluated, allowing to the determination of the propagation velocity of the ultrasonic waves through the material and consequently its dynamic parameters, which have been correlated to the mechanical properties of the plates, by means of a suitable statistic model. It has been concluded from the results that non-destructive test methods could as well be employed for the characterization of the physical and mechanical properties of the plates<br>Doutorado<br>Construções Rurais<br>Doutor em Engenharia Agrícola
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Olvera, Vargas Hugo. "Study on the fate of pharmaceuticals in aqueous media : synthesis, characterization and detection of biotic and abiotic transformation products using electrochemical advanced oxidation processes and bioconversions." Thesis, Paris Est, 2014. http://www.theses.fr/2014PEST1179/document.
Full textAbstract:
La pollution des eaux superficielles et souterraines par des composés organiques est bien connue comme une préoccupation majeure de l'environnement dans de nombreux pays. Si les polluants prioritaires sont actuellement surveillés par la directive cadre européenne sur l'eau, il est désormais urgent de prendre en considération les nouveaux polluants dérivés de principes actifs des produits pharmaceutiques et d'identifier leurs produits de transformation à risque. Ce travail de thèse propose une étude globale sur l'état et l'avenir des produis pharmaceutiques dans l'environnement, sur l'exemple de deux pharmaceutiques choisis, dans le cadre de cette importante problématique environnementale. Nous avons donc appliqué les procédés électrochimiques d'oxydation avancée, électro-Fenton (EF), oxydation anodique(OA) et photoélectro-Fenton solaire (PEFS), ainsi que le couplage électro-Fenton/traitement biologique pour une élimination effective des polluants médicamenteux furosémide et ranitidine. Les résultats obtenus confirment l'efficacité de ces technologies électrochimiques pour la minéralisation quasi-totale des produits pharmaceutiques étudiés. En outre, l'utilisation du pré-traitement par EF suivi d'un procédé biologique confirme la capacité de l'EF de transformer les polluants organiques en produits biodégradables qui peuvent être consommés par des microorganismes lors d'un traitement biologique, démontrant ainsi l'applicabilité potentiel de cette technique combinée, en termes d'une consommation énergétique réduite. L'identification des produits de transformation (PTs) des pharmaceutiques étudiés par voie électrochimique (électro-oxydation) et biologique (bioconversion) a été effectuée par différentes techniques d'analyse physico-chimiques. La biotransformation du FRSM a conduit à la formation de trois PT principales; saluamide, pyridinium et un dérivé céto-alcool. Les deux premiers ont aussi été détectés lors du traitement électrochimique, ce qui suggère la probabilité de les trouver dans l'environnement comme les produits de transformation les plus plausibles par des différentes conditions de dégradation. Les tests de toxicité basés sur l'inhibition de la bioluminescence des bactéries marines Vibrio fischeri ont montré que certains PT formés lors de traitement électrochimiques sont plus toxique que la molécule mère, car une augmentation de la toxicité globale de la solution a été observée au début des électrolyses. Néanmoins, la toxicité de la solution est complètement éliminée à la fin des traitements électrochimiques, ce qui indique l'efficacité de ces technologies aussi pour la détoxification des solutions des médicaments traités. Par conséquent, cette étude constitue une contribution importante à l'évaluation des risques environnementaux des produits pharmaceutiques<br>The present project contributes with valuable data for a better fundamental understanding on the fate of pharmaceutical residues in the environment, dealing with the main challenges concerning this increasingly worrying environmental issue. The used Electrochemical Advanced Oxidation Processes (EAOPs), electro-Fenton (EF) and anodic oxidation (AO), showed to be a very efficient alternative for the mineralization of acid solutions of the pharmaceuticals RNTD and FRSM, attaining almost complete mineralization of the drugs after 6h of electrolysis. A comparative study on the mineralization of RNTD solutions by EF and SPEF processes in a 2.5 L capacity pre-pilot flow plant demonstrates the higher oxidation capacity of SPEF, achieving very good mineralization rates, thus evidencing the potentiality of this technology at greater scale for the treatment of wastewaters containing pharmaceutical products. The application of an EF pre-treatment coupled with a biological process for the degradation of both drugs was conducted. EF pre-pretreatment was capable of enhancing the solution biodegradability envisaging a biological treatment, which efficiently removed the short-chain carboxylic acids that had been formerly generated during the pre-applied electrolysis. In this way, the combination of both processes was confirmed as a very promising technology for the treatment of pharmaceuticals-containing wastewater. Several transformation products (TPs) were detected and identified during the electrochemical oxidation of the studied drugs. Toxicity tests based on the bioluminescence of the marine bacteria V. fischeri. evidenced the toxicity some of these oxidation by-products, since the toxicity of the solution increased on the first stages of the electrolysis. However, the abatement of the toxicity in the final stages of the electrochemical treatments, demonstrated the effectiveness of these technologies for both the mineralization and detoxification of the RNTD and FRSM solutions. The use of the fungi Cunninghanella echinulate for the bioconversion of FRSM led to the formation of three main bio-transofrmation products: the previously identified saluamide and pyridinium, and the new detected keto-alcohol derivate. These TPs were generated by both, biological and electrochemical approches, evidencing their high probability to be found in environmental compartments as the most likely TPs of FRSM by different oxidation conditions. This study is thus presented as a very useful alternative for the assessment of the fate of pharmaceutical residues in the environment
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Olvera, Vargas Hugo. "Study on the fate of pharmaceuticals in aqueous media : synthesis, characterization and detection of biotic and abiotic transformation products using electrochemical advanced oxidation processes and bioconversions." Electronic Thesis or Diss., Paris Est, 2014. http://www.theses.fr/2014PEST1179.
Full textAbstract:
La pollution des eaux superficielles et souterraines par des composés organiques est bien connue comme une préoccupation majeure de l'environnement dans de nombreux pays. Si les polluants prioritaires sont actuellement surveillés par la directive cadre européenne sur l'eau, il est désormais urgent de prendre en considération les nouveaux polluants dérivés de principes actifs des produits pharmaceutiques et d'identifier leurs produits de transformation à risque. Ce travail de thèse propose une étude globale sur l'état et l'avenir des produis pharmaceutiques dans l'environnement, sur l'exemple de deux pharmaceutiques choisis, dans le cadre de cette importante problématique environnementale. Nous avons donc appliqué les procédés électrochimiques d'oxydation avancée, électro-Fenton (EF), oxydation anodique(OA) et photoélectro-Fenton solaire (PEFS), ainsi que le couplage électro-Fenton/traitement biologique pour une élimination effective des polluants médicamenteux furosémide et ranitidine. Les résultats obtenus confirment l'efficacité de ces technologies électrochimiques pour la minéralisation quasi-totale des produits pharmaceutiques étudiés. En outre, l'utilisation du pré-traitement par EF suivi d'un procédé biologique confirme la capacité de l'EF de transformer les polluants organiques en produits biodégradables qui peuvent être consommés par des microorganismes lors d'un traitement biologique, démontrant ainsi l'applicabilité potentiel de cette technique combinée, en termes d'une consommation énergétique réduite. L'identification des produits de transformation (PTs) des pharmaceutiques étudiés par voie électrochimique (électro-oxydation) et biologique (bioconversion) a été effectuée par différentes techniques d'analyse physico-chimiques. La biotransformation du FRSM a conduit à la formation de trois PT principales; saluamide, pyridinium et un dérivé céto-alcool. Les deux premiers ont aussi été détectés lors du traitement électrochimique, ce qui suggère la probabilité de les trouver dans l'environnement comme les produits de transformation les plus plausibles par des différentes conditions de dégradation. Les tests de toxicité basés sur l'inhibition de la bioluminescence des bactéries marines Vibrio fischeri ont montré que certains PT formés lors de traitement électrochimiques sont plus toxique que la molécule mère, car une augmentation de la toxicité globale de la solution a été observée au début des électrolyses. Néanmoins, la toxicité de la solution est complètement éliminée à la fin des traitements électrochimiques, ce qui indique l'efficacité de ces technologies aussi pour la détoxification des solutions des médicaments traités. Par conséquent, cette étude constitue une contribution importante à l'évaluation des risques environnementaux des produits pharmaceutiques<br>The present project contributes with valuable data for a better fundamental understanding on the fate of pharmaceutical residues in the environment, dealing with the main challenges concerning this increasingly worrying environmental issue. The used Electrochemical Advanced Oxidation Processes (EAOPs), electro-Fenton (EF) and anodic oxidation (AO), showed to be a very efficient alternative for the mineralization of acid solutions of the pharmaceuticals RNTD and FRSM, attaining almost complete mineralization of the drugs after 6h of electrolysis. A comparative study on the mineralization of RNTD solutions by EF and SPEF processes in a 2.5 L capacity pre-pilot flow plant demonstrates the higher oxidation capacity of SPEF, achieving very good mineralization rates, thus evidencing the potentiality of this technology at greater scale for the treatment of wastewaters containing pharmaceutical products. The application of an EF pre-treatment coupled with a biological process for the degradation of both drugs was conducted. EF pre-pretreatment was capable of enhancing the solution biodegradability envisaging a biological treatment, which efficiently removed the short-chain carboxylic acids that had been formerly generated during the pre-applied electrolysis. In this way, the combination of both processes was confirmed as a very promising technology for the treatment of pharmaceuticals-containing wastewater. Several transformation products (TPs) were detected and identified during the electrochemical oxidation of the studied drugs. Toxicity tests based on the bioluminescence of the marine bacteria V. fischeri. evidenced the toxicity some of these oxidation by-products, since the toxicity of the solution increased on the first stages of the electrolysis. However, the abatement of the toxicity in the final stages of the electrochemical treatments, demonstrated the effectiveness of these technologies for both the mineralization and detoxification of the RNTD and FRSM solutions. The use of the fungi Cunninghanella echinulate for the bioconversion of FRSM led to the formation of three main bio-transofrmation products: the previously identified saluamide and pyridinium, and the new detected keto-alcohol derivate. These TPs were generated by both, biological and electrochemical approches, evidencing their high probability to be found in environmental compartments as the most likely TPs of FRSM by different oxidation conditions. This study is thus presented as a very useful alternative for the assessment of the fate of pharmaceutical residues in the environment
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Romaine, Alexandre. "Rôle des espèces sulfures dans la corrosion des aciers non alliés : hétérogénéités de la couche de produits de corrosion et couplages galvaniques." Thesis, La Rochelle, 2014. http://www.theses.fr/2014LAROS021/document.
Full textAbstract:
La présente étude porte sur le problème de l'entreposage à long terme des déchets nucléaires. En France, il est prévu que les déchets radioactifs à haute activité et vie longue soient confinés dans un surconteneur en acier au carbone, puis stockés à une profondeur d'environ 450 m dans une formation argileuse (argilite). En raison de l'intense radioactivité, une température proche de 90°C est attendue à la surface de l'acier. Dans un premier temps, il a été nécessaire de synthétiser, par polarisation anodique à courant imposé, des couches de produits de corrosion susceptibles de se former en conditions de stockage. Les électrodes d’acier S235 ont été recouvertes d’une couche d’argilite broyée et immergées en solutions carbonatées. La synthèse a d’abord été effectuée à 25°C afin de déterminer les paramètres influant sur la nature des produits de corrosion, puis à 80°C de façon à se rapprocher des conditions réelles. Les composés obtenus dépendent de la concentration en NaHCO3, de la densité de courant imposée et du temps de polarisation. A 80°C, la magnétite Fe3O4 et la sidérite FeCO3 sont les principaux produits formés. La rouille verte carbonatée FeII4FeIII2(OH)12CO3.2H2O et la chukanovite Fe2(OH)2CO3 n'ont pu être détectées que localement dans certaines conditions. Des sulfures de fer, notamment la mackinawite, se forment en début d’expérience pour des densités de courants anodiques modérées. Dans la deuxième partie de l’étude, nous avons étudié l’influence des espèces sulfures sur un système constitué par l’acier et une couche de produits de corrosion modèle. Les modifications de cette couche préalablement formée, induites par les espèces sulfures, ont été plus particulièrement étudiées. Enfin, la dernière partie de notre travail de recherche a porté sur l’étude des couplages galvaniques pouvant s’établir entre deux zones de la surface de l’acier recouvertes de produits de corrosion différents. Nous avons notamment étudié les couplages impliquant la magnétite Fe3O4, principal composé conducteur susceptible de se former en conditions de stockage<br>The present study relates to the problem of the long-term interim storage of nuclear wastes. In France, it is envisaged that high-level radioactive wastes will be confined in a glass matrix, stored in a stainless steel canister, itself placed in a carbon steel overpack. The wastes will then be stored at a depth of ~450 m in a deep geological disposal, drilled in a very stiff (indurated) clay (argillite) formation. A temperature as high as 90°C is expected at the steel surface because of the intense radioactivity. Anodic polarization at applied current density was used to synthetize corrosion product layers likely to be formed in storage conditions. The S235 steel electrodes were covered by a layer of argillite and dipped in carbonated solutions. The synthesis was first achieved at 25°C to determine the parameters controlling the nature of the corrosion products and then at 80°C to be closer to the real conditions. The nature of the obtained compounds proved to be dependent on NaHCO3 concentration, on current density and on polarization time. At 80°C, magnetite Fe3O4 and siderite FeCO3 were the main identified compounds. Carbonate green rust FeII4FeIII2(OH)12CO3.2H2O and chukanovite Fe2(OH)2CO3 were detected locally in some experiments. Iron sulfides, mainly mackinwaite, also formed at the beginning of the experiments with a moderate current density. In the second part of the study, the influence of sulfide species on the steel / model corrosion products layer system was investigated. The modifications of the layers previously formed by anodic polarization induced by sulfide species were more particularly studied. Finally, the last part of our research was focused on the effects of a galvanic coupling that could appear between two areas of the steel coated by different corrosion products. In particular, galvanic couplings involving magnetite Fe3O4, the main conductive compound likely to form under storage conditions, were studied
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Wagner, Claudia. "Investigation towards the biohalogenation of the chlorinated natural products from Fischerella ambigua (Näg.) Gomont /." München : Verl. Dr. Hut, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016999345&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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