Relevant bibliographies by topics / Media sosial / Dissertations / Theses
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Dissertations / Theses on the topic 'Media sosial'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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1

Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool
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2

Mathisen, Ulrikke Irene. "Selvpresentasjon på Facebook : Hva skjer når sosiale roller blandes på Facebook?" Thesis, Karlstad University, Division for Information Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6114.

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<p>Social theory by Goffman in the 60’s can still be applied to our society, especially to the new social form of Facebook. ”What precautions do Facebook members take when they publish content (text, photos, video) to avoid problems caused by the collapse of different social arenas? What do they think of their own self-presentation on the social website?” Data was collected trough an online survey, available for my Facebook friends in April-May 2010, and personal interviews with seven of the respondents. The results show that 126/128 respondents state they are their “true self” in their daily
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3

Lingås, Lars Gunnar. "Etikk i sosialt arbeid : fra regler til diskurs /." [Gothenburg] : Göteborgs universitet, Institutionen för socialt arbete, 1993. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005876544&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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4

Le, Roux Stephanus Lambertus. "Die substantiewe billikheid vir die ontslag van 'n werknemer as gevolg van kommentaar op sosiale media / Stephanus Lambertus (Stephan) le Roux." Thesis, North-West University, 2012. http://hdl.handle.net/10394/8713.

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5

T, Kovács Gregor. "Marketingové možnosti Internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222159.

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The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
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6

Mostert, Clarise Letitia. "A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry / Clarise Letitia Mostert." Thesis, 2015. http://hdl.handle.net/10394/16257.

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The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were focused on optimising the success of social media in the South African tourism industry. Relationship marketing and social media is interrelated, where relationships form the foundation of social media. Social media has become the world’s latest marketing marvel, disseminating the lives of its users. Social media also plays a crucial role in the marketing efforts of organisati
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7

Van, der Walt Ingrid. "Responsible use of social media by undergraduate student nurses / Ingrid van der Walt." Thesis, 2014. http://hdl.handle.net/10394/12064.

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The background and problem statement centre on the evolution of technology within teaching and learning, which involves undergraduate student nurses, as well as the use of social media as interactive teaching and communication tool. While examining the background to this topic, the researcher recognised a need to gain a deeper understanding of responsible social media use by undergraduate student nurses to the benefit of all the stakeholders, namely the Nursing Education Institution (NEI), applicable health care facilities, the patients and the student nurses. The study starts off with a liter
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8

Swart, Christelle. "A conceptual framework for social media brand communication in non- profit organisations in South Africa: An integrated communication perspective." Thesis, 2018. http://hdl.handle.net/10500/24877.

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Text in English with abstracts in English, Afrikaans and isiZulu<br>Propelled by increased competition with the private sector and other similar organisations, the non-profit sector increasingly faces challenges to create meaningful interactions with stakeholders which, among other benefits, allow for differentiation and the creation of favourable and lasting impressions of the corporate brand. The main research aim of this study was to propose possible elements for a conceptual framework for the integration of non-profit organisations’ social media brand communication. The point of departure
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9

Munongo, Shallone. "Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe." Thesis, 2019. http://hdl.handle.net/10500/26488.

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Abstract in English, Afrikaans and Zulu<br>The study investigated the effects of social media on mobile money adoption in South Africa and Zimbabwe. The main gap identified in empirical literature is the omission of social media use in technology adoption models and social networking theories. While some theories acknowledge the role of social influences in technology adoption, the social interactions considered therein are not mediated through the internet as is social media. Furthermore, no empirical study has to date focused on how social media influences mobile money technology adoption. T
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10

Nel, Anneté. "An exploration of the coping strategies of early adolescents in two Gauteng schools / Anneté Nel." Thesis, 2014. http://hdl.handle.net/10394/11911.

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In the South African context adolescents need to cope with societal and family-related stressors seen as everyday stressors, such as parental divorce, violence in communities, bereavement and pressure in schools. Research has shown that these everyday stressors could have negative effects on their well-being. It was further seen that such a high exposure to everyday stress like school-based stressors leads to an increase in unhealthy behaviour, such as smoking and alcohol use in early adolescents. It is for this reason that resilience in adolescence is such an important factor. With all the ch
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11

Fourie, Wiida Elizabeth. "'n Fenomenologiese interpretasie van Afrikaanse briefskrywers aan beeld se persepsies van die sosio-politieke veranderinge in Suid-Afrika (1990 en 2004)." Diss., 2006. http://hdl.handle.net/10500/1493.

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Text in Afrikaans<br>It has become clear that the continued existence of the Afrikaner in the 21st century will demand a recontextualisation of the identity and values attached to being an Afrikaans-speaking South African in a post-apartheid South Africa. Various institutions and intellectuals are already busy with this process. The study used the social phenomenology of Alfred Schutz to describe and analyse the first steps taken in the recontextualisation of Afrikaner identity from the perspective of letter writers to the Afrikaans daily newspaper, Beeld. Phenomenology accepts that the wor
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12

Dhawraj, Ronesh. "A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platform." Thesis, 2019. http://hdl.handle.net/10500/26232.

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Abstracts in English, Zulu and Afrikaans<br>This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform t
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13

Asongu, Ndemaze. "Tuberculosis awareness created through Facebook: a case study approach of TB Proof South Africa’s Facebook page." Diss., 2018. http://hdl.handle.net/10500/25093.

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Text in English with Abstracts in English and Afrikaans<br>Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of TB Proof South Africa‘s Facebook page in creating TB awareness. The literature on TB, social media, health promotional campaigns and health promotional models was reviewed to contextualise this study. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. Data was collected using three data collection met
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14

Ziehrock, Cassian Jonas Eckert. "Consulting Project : communication plan for the Fashion Studio Agency." Master's thesis, 2020. http://hdl.handle.net/10400.14/31194.

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The Fashion industry has become a growing sector for the Portuguese economy. The Associação Téxtil e Vestuário de Portugal announced to become the world leader in textile and fashion industry for niche markets until 2030. This affects the demand for the fashion agency market. However, the fashion agency market is highly competitive and agencies use digital communication to reach out to their clients. The Fashion Studio company differentiates themselves from other competitors through their film production (broadcasting) department, fashion school and consultant work for makeup/hairstyling. Mor
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15

Chikati, Shybow. "A best practice framework for visitor information centres in Gauteng Province, South Africa." Diss., 2019. http://hdl.handle.net/10500/26046.

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Abstracts in English, Zulu and Afrikaans<br>Globally, Visitor Information Centres are increasingly recognised touchpoints contributing to the success of tourism destinations. In Gauteng, South Africa, their numbers continue to decline. The service level of these remaining VICs differ across and fall below expectation. Furthermore, most models of operation are obsolete, with these centres having minimal exposure to best practices. Limited research focuses on the supply side, namely the staffing and management of centres. The study focuses on Gauteng VICs and the best practices that could i
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16

Smith, Steven Carl. "An exploration of online organisation-public relationships: the role of critical PR in the Middle East." Diss., 2020. http://hdl.handle.net/10500/26524.

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Abstracts in English, Afrikaans, Zulu and Arabic<br>The Middle East has a rising demand for public relations (PR) professionals because many of the oil-producing countries in the region are implementing radical transformational strategies to develop their non-oil sectors to safeguard future generations. PR professionals in the region are challenged by volatile environments in which there are on-going conflicts and wars. However, PR in the Middle East is key to engagement in its complex social, economic and political climate. Information and communication technology has captured the attention o
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17

Bosman, Elizabeth Alberta. "Ondersoek na die samestelling van 'n seksopvoedingsprogram vir Suid-Afrikaanse skole." Diss., 1997. http://hdl.handle.net/10500/15591.

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Hierdie studie is toegespits op die samestelling van 'n seksopvoedingsprogram vir skole in Suid-Afrika. Snelle verandering binne sosiale strukture in die samelewing en die blootstelling van die jeug aan kultuur- en godsdiensvreemde seksopvoeding. idees noodsaak die dringendheid van Seksopvoeding word vanuit verskillende waardestelsels aangebied. Die gevolgtrekking is dat beproefde waardes 'n integrale deel van die seksopvoedingsprogram moet uitmaak. Die kind moet begelei word tot seksuele volwassen
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