Relevant bibliographies by topics / Media strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media strategy'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 June 2025

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Journal articles on the topic "Media strategy"

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Barthelemy, Ferdiza. "Strategi Komunikasi Crowdfunding melalui Media Sosial (Crowdfunding Communication Strategy through Social Media)." JURNAL IPTEKKOM : Jurnal Ilmu Pengetahuan & Teknologi Informasi 21, no. 2 (2019): 155. http://dx.doi.org/10.33164/iptekkom.21.2.2019.155-168.

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Internet telah memasuki setiap segi kehidupan kita dan merubah cara kita berinteraksi dengan orang lain. Kini masyarakat dapat dengan mudah melakukan penggalangan dana maupun menyumbangkan dana yang mereka miliki secara online. Hal ini yang disebut dengan crowdfunding. Crowdfunding merupakan metode pendanaan berbasis Internet untuk merealisasikan suatu inisiatif melalui kontribusi pendanaan dari kelompok besar orang yang didistribusikan secara online dalam jangka waktu terbatas. Penelitian ini bertujuan untuk melihat bagaimana Kitabisa.com sebagai salah satu platform crowdfunding merumuskan strategi komunikasi organisasinya sehingga kini menjadi platform crowdfunding terpopuler di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui wawancara, observasi, dokumentasi dan studi kepustakaan. Dalam pembahasan dan analisis data digunakan kerangka konsep teoritis mengenai strategi komunikasi yang meliputi 5 (lima) kategori, yaitu penentuan tujuan komunikasi, penentuan segmentasi khayalak, penyusunan dan metode penyampaian pesan, pemilihan media, dan peranan komunikator.
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Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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Henry, Craig. "Strategy in the media." Strategy & Leadership 35, no. 4 (2007): 52–59. http://dx.doi.org/10.1108/10878570710761417.

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Zainul Wasik, Muchammad Saifuddin, and Dedy Iswanto. "Social Media Strategy Approach." Journal of Managerial Sciences and Studies 3, no. 1 (2025): 392–412. https://doi.org/10.61160/jomss.v3i1.68.

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This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
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Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship between social media marketing strategies. However, results showed that social media marketing strategies are more strongly inclined towards intentional branding than functional branding suggesting that social media marketing strategies are oriented towards intentional branding. The study recommends examining the idea of intentional branding and its role in controlling the image of the brand among customers.
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Lee, Willy Christian, and Sisca Aulia. "Analisis Digital Marketing Media Sosial Instagram Dare Photobooth." Prologia 7, no. 2 (2023): 263–68. http://dx.doi.org/10.24912/pr.v7i2.21349.

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This background of this research about technology development and human needs that changes how human do business activities. The entreprenuer required to follow technology and using the technology to innovate or carry out business strategy to get customer. One of the most used social media is Instagram, so a lot entreprenuer do marketing strategy on it like Darephotobooth to get more customer. In this research, researcher focus on what strategy Darephotobooth used to get more customer with qualitative research. To get the data, researcher using interview, observation and documentation. This research shows that digital marketing strategy that Darephotobooth used helps a lot to sells their products. Darephotobooth using a lot marketing strategy like product, price, distribution and promotion strategy. Digital marketing strategy that Darephotobooth used bring brand awareness so Darephotobooth keep get closing. Penelitian ini dilatarbelakangi oleh pesatnya perkembangan teknologi disertai dengan kebutuhan manusia yang semakin beragam yang menyebabkan perubahan dalam segala aspek kegiatan bisnis. Sehingga menuntut para pelaku usaha untuk terus berinovasi dalam meningkatkan strategi marketing mereka guna untuk menarik perhatian konsumen. Salah satu caranya adalah dengan menerapkan strategi digital marketing melalui sosial media Instagram. Hal ini dilakukan oleh Dare Photobooth untuk menarik perhatian konsumen guna untuk meningkatkan penjualan. Fokus dalam penelitian ini adalah untuk mengetahui strategi digital marketing yang digunakan pada Instagram @darephotobooth. Penelitian ini dilakukan dengan menggunakan metode kualitatif. Data-data yang digunakan diperoleh melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi digital marketing yang dilakukan oleh Dare Photobooth sangat membantu mereka dalam memasarkan produknya. Dare Photobooth menggunakan berbagai teknik penjualan yaitu strategi produk, strategi harga, strategi penyaluran/distribusi dan strategi promosi. Dare Photobooth memanfaatkan semua fitur Instagram untuk membangun brand awareness. Konsumen akan selalu dilayani dengan pelayanan yang responsif dengan tujuan akhir penjualan.
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Damayanti, Welsi. "STRATEGI KAMPANYE PUBLIC AFFAIRS DALAM ORGANISASI NON PROFIT." Gunahumas 2, no. 1 (2020): 293–302. http://dx.doi.org/10.17509/ghm.v2i1.23050.

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Abstrak Tujuan penelitian ini untuk mendeskripsikan strategi public affairs dalam kampanye yang dilakukan oleh Gerakan Indonesia Diet Kantong Plastik (GIDKP). Hasil penelitian ini menunjukan bahwa GIDKP menggunakan strategi public affairs dengan melakukan pendekatan terhadap pemerintah, kelompok kepentingan dan media. Pendekatan terhadap pemerintah dengan strategi direct lobbying dan grassroot lobbying. Pendekatan terhadap kelompok kepentingan dengan strategi engagement dan opinion leader. GIDKP menjadi mediator antara Kementerian Lingkungan Hidup dan Kehutanan (KLHK) dan Asosiasi Peritel Indonesia (Aprindo) jika terjadi konflik. Strategi pendekatan terhadap media yaitu proactive communications dengan melakukan kontak langsung seperti siaran pers dan konferensi pers. Selain itu pendekatan media menggunakan strategi semi control dengan teknik menjadi pembicara atau narasumber di siaran media. Strategi pendekatan media yang terakhir adalah bypassing dengan mengembangkan media alternatif yang menfaatkan teknologi saat ini. Kata kunci : Strategi publik; Kampanye; Organisasi non profit Abstract The purpose of this study is to describe the public affairs strategy in the campaign carried out by Gerakan Indonesia Diet Kantong Plastik (GIDKP). The results of this study indicate that GIDKP uses a public affairs strategy by approaching the government, interest groups and the media. Approach the government with direct lobbying and grassroot lobbying strategies. Approach to interest groups with engagement strategies and opinion leaders. GIDKP becomes a mediator between the Ministry of Environment and Forestry (KLHK) and the Indonesian Retailers Association (Aprindo) in the event of a conflict. The approach to the media strategy is proactive communications by making direct contact such as press releases and press conferences. In addition, the media approach uses a semi control strategy with the technique of being a speaker or resource person in media broadcasts. The last media approach strategy is bypassing by developing alternative media that utilize current technology. Keywords : public strategy; campaign; non-profit organization
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Sagala, Riski Bayuni, and Yatri Indah Kusumastuti. "Efektivitas Strategi Komunikasi Pemasaran Sosial Kampanye Sustainable Seafood, WWF-Indonesia." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 1, no. 1 (2017): 55. http://dx.doi.org/10.29244/jskpm.1.1.55-64.

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Social marketing communication strategy is a tool used by the company to achieve its goal. The effectiveness of social marketing communication strategy can be seen from the change in the attitude of the campaign target refers to the cognitive, affective, and conative. The purpose of this study was to analyze the social marketing communication strategy undertaken by WWF in running campaigns, analyze the effectiveness of social marketing communications conducted by WWF in running his campaign, and analyze correlation between strategy of social marketing and effectiveness of social marketing communications conducted by WWF in running his campaign. The method used in this research was supported by survey method with quantitative and qualitative data. In this research, social marketing communication strategy under study is a social marketing communication strategy Campaign Sustainable Seafood, WWF-Indonesia. The results showed the dominance of media used by the respondent to get a message is a media meeting and the relationship between social marketing communication strategy and media exposure frequency of the effectiveness of social marketing communication strategy on aspect of cognitive, affective, and conative.Keywords: attitude change, strategy, media exposure----------------------------------ABSTRAKStrategi komunikasi pemasaran sosial adalah alat yang digunakan oleh perusahaan untuk mencapai tujuannya. Efektivitas strategi komunikasi pemasaran sosial dapat dilihat dari perubahan sikap target kampanye pada kognitif, afektif, dan konatif. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanye, menganalisis efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya, dan menganalisis hubungan antara strategi pemasaran sosial dan efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya. Metode yang digunakan dalam penelitian ini didukung oleh metode survei dengan data kuantitatif dan kualitatif. Dalam penelitian ini, strategi komunikasi pemasaran sosial yang diteliti adalah strategi komunikasi Kampanye Sustainable Seafood, WWF-Indonesia. Hasil penelitian menunjukkan dominasi media yang digunakan oleh responden untuk mendapatkan pesan adalah pertemuan media dan hubungan antara strategi komunikasi pemasaran sosial dan frekuensi keterdedahan media dari efektivitas strategi komunikasi pemasaran sosial pada aspek kognitif, afektif, dan konatif.Kata kunci: perubahan sikap, strategi, keterdedahan media
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Yellinek, Roie. "China’s media strategy towards Israel." Israel Affairs 28, no. 2 (2022): 184–98. http://dx.doi.org/10.1080/13537121.2022.2041308.

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Aistrope, Tim. "Social media and counterterrorism strategy." Australian Journal of International Affairs 70, no. 2 (2016): 121–38. http://dx.doi.org/10.1080/10357718.2015.1113230.

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Dissertations / Theses on the topic "Media strategy"

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Ball, Cheryl E. "A new media reading strategy /." Available online. Click here, 2005. http://sunshine.lib.mtu.edu/ETD/DISS/ballc/balldiss.pdf.

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Feldmann, Valerie. "Leveraging mobile media : cross-media strategy and innovation policy for mobile media communication /." Heidelberg [u.a.] : Physica-Verl, 2005. http://www.loc.gov/catdir/enhancements/fy0663/2005920593-d.html.

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Carinus, Suzaan. "Articulating a personal social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95672.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism surround the ubiquitous use thereof. One’s personal social media strategy is the basis of personal branding. Managing the strategy pro-actively and creatively is thus very important. The report gives a quick overview of the web key concepts, technologies and tools currently available for social media participation. These tools are grouped by looking at various current social media classification frameworks that exist. Alas, classification must also somehow make provision for forthcoming platforms – and is thus not conclusive. A discussion of the latest technological, digital and social media trends and adoption factors were also included. Knowledge of the trends influence the personal social media strategy formulation heavily. Intermediaries can also assist to provide the required knowledge or experience and also more extensive services if chosen, because creating content is much different from merely consuming it and the technologies, tools and trends change incredibly fast. Several case studies were analysed to gain insights about guidelines, etiquette, risks, challenges and achievements in the social media arena. The various lessons demonstrated the importance of establishing guidelines for social media participation. The case studies further demonstrated that the level of transparency the world has now, won’t support having different identities for a person. Everybody need to understand and accept the societal shift and adjust their behaviour accordingly, if they want to achieve success in the digital arena. This is also of the essence to CEO’s – as their companies will increasingly require their involvement in the social media arena, in order to remain relevant. All the relevant factors were taken into consideration in order to compile a suggested framework for personal social media strategy compilation. Following the framework, not as a recipe but as a mere guideline, will assist individuals to draw up their own personal social media strategy. The strategy consists of four phases, namely planning, organising, execution and monitoring and are set out with several building blocks contained in each, as well as advice on how to approach each building block. Despite the formality of the given framework, it is imperative to remember to have fun – if the creator is not, the audience certainly also won’t and all the effort will most definitely be wasted. Key words: Personal social media strategy; Social media; Social networking; Social media guidelines; Personal social media strategy framework
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Jarhult, William, and Tobias Köhler. "Corporate strategy in digital- and social media." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20712.

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The purpose of this study was to investigate how companies have linked their corporatestrategy with their digital- and social media strategy. The authors believed that these strategieshad to be connected somehow and wanted to research it further.Qualitative research methodology was utilized in this study. The research data consisted oftwo semi-structured interviews with one employee at Hestra Gloves and one at Kronfönster.The interviews were made after the same protocol in form of questions and documentation.The result of the interviews revealed that both Hestra Gloves and Kronfönster had overallbusiness core values which were reflected in their strategies. Hestra Gloves had a generalbusiness idea which was used as a corporate strategy, they also had a social media strategyand they had working guidelines for their digital channels. Kronfönster followed their corevalues which permeate the whole organization and they had guidelines for both corporatelevel, digital level and social media level.The findings show that the companies which were investigated have linked their corporatestrategy with their digital strategy in a medium way. The findings also show that theinvestigated companies have linked their corporate strategy with their social media strategy ina medium way. The authors conclude that some strategy components are linked in a strongway and that some components are linked in a weak way.
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Brooks, Evan Thomas. "The Adaptive Media Strategy of Greenpeace in China." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338388499.

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Gustavsson, Niklas. "Create, maintain and reap the rewards of a social media strategy." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-208998.

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This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. Further, this report looks at what companies who choose to invest in a strategy gain from it in terms of different sources of business value. Advertising over digital media has increasingly taken market shares from more traditional advertising such as print, radio and TV. A large portion of this digital advertising is done through social media in the form of directing content at a specific target audience using the various social media platforms marketing algorithms. This increase in digital advertising is coupled by more companies choosing to create a social media presence. However, often have these social media presences failed to net any results due to a lack of understanding of the social media environment and how the consumers use the platforms. A case study was conducted on Marvelous, a Nordic digital agency specializing in social media. The case study also analyzed one of Marvelous’ clients who has invested in a social media strategy through them. The reason for this case study was to see how social media marketing is done in practice by a leading company within the industry. To complement the case study and get a less nuanced view of the development of a strategy and the results of it, qualitative interviews were held with other industry professionals who have worked with social media for several years. The results show that the life cycle of a social media strategy is made up of six stages: the pre-assessment stage, the strategy creation stage, the basics &amp; hypotheses stage, the maturation &amp; capitalization stage, the short-term evaluation stage and lastly the long-term evaluation stage. These different stages help companies in creating a strategy to guide social media efforts sustainably over a long period, leading to economical sustainability of the companies through granting advantages such as increased brand strength, increased sales and reaching a new consumer basis amongst other advantages. These advantages are gained while simultaneously strengthening the bond between consumer and company through the two-way communication that social media has enabled.<br>Denna rapport analyserar effekten som marknadsföring via sociala medier har på företag som bestämt sig för att investera i en social mediestrategi. Tidigare forskning har utforskat olika delar i en social mediestrategi, men ingen holistisk vy av hela livscykeln har skapats. Vidare så tittar denna rapport på vad företag som har investerat i en strategi får ut av det i form av olika källor av affärsvärde. Marknadsföring över digitala medier har ökat och fortsatt tagit marknadsandelar från mer traditionella källor såsom print, radio och TV. En stor del av denna digitala marknadsföring görs via sociala medier genom att rikta ett budskap mot en specifik målgrupp med hjälp av de olika sociala plattformarnas marknadsföringsalgoritmer. Denna ökning av reklam via digitala medier syns även i form av att fler företag väljer att skapa en närvaro på sociala medier. Däremot så misslyckas ofta denna sociala närvaro att gynna företag på grund utav en brist på kunskap om det sociala medielandskapet och hur kunder använder dessa plattformar. En fallstudie gjordes på Marvelous, en nordisk digitalbyrå som specialiserar sig inom sociala medier. I denna fallstudie undersöktes även en av Marvelous kunder som har investerat i en social mediestrategi via dem. Anledningen till denna fallstudie var att se hur denna marknadsföring görs i praktiken av ett ledande företag inom industrin. För att komplettera fallstudien och få en mindre nyanserad bild av utveckling av en strategi och dess resultat så utfördes även intervjuer med andra experter inom industrin som har arbetat med sociala medier i ett flertal år. Resultaten visar att en livscykel för en social mediestrategi är uppgjord av sex skeden: förhandsbedömning, strategiskapande, etablering och hypotesprovning, mognads- och kapitalisering, kortsiktiga utvärderingar och slutligen långsiktiga utvärderingar. Dessa skeden hjälper företag att skapa en strategi för att vägvisa deras insatser på sociala medier hållbart över en lång period vilket kan leda till ekonomisk hållbarhet för företagen. Detta genom fördelar såsom ökad varumärkesstyrka, högre försäljningsgrad, att nå ut till en ny kundbas och andra fördelar därtill. Dessa fördelar fås medan företagen samtidigt stärker bandet mellan kund och företag genom den tvåvägskommunikation som sociala medier har möjliggjort.
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Plajner, Jan. "Communication Strategy of Kenvelo." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75793.

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This thesis is dedicated to the problem of communication strategy in the fashion business with application on one of the fashion retailers, Kenvelo. Clothing business, or as we will refer here fashion business is together with food, transportation and communication businesses one of the most natural and essential parts of our lives. Nonetheless, fashion business is one of the most challenging and unpredictable ones, driven by many different factors and sometimes hardly comprehensive links. The main aim of the thesis is to identify the communication tools appropriate for the target group of Kenvelo, develop a new concept for communication and propose a media plan which would support this concept.
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Wang, Jenny. "How do we look on Instagram? : A communication strategy for Swedish branding agencies." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-55381.

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Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. Newly started branding agencies often have a limited budget for marketing, but the need to increase brand awareness is high. In this situation, social media will be a good solution, because it is easy to use, cost effective and has a great range of reach to the desired target group. Instagram is a photo-sharing based app where the communication is done visually, which can be a good choice for branding agencies. The purpose of this thesis is to suggest a strategy for Instagram using results from a study of Swedish branding agencies’ use of Instagram, during a period of one year. The empirical study was done using a quantitative content analysis, in combination with an image analysis. A selection of six agencies were used for the two analyses to gain understanding of the research topic. Findings showed that Instagram was mainly used to humanize the agencies’ identity, and at the same time filled a showcasing function. A digital strategy plan was created for a Swedish branding agency called LLC Design. The plan created a total of 62 posts for a period of six months, with four different themes called Vi Värmland, Vi i LLC, Showcase and Kunskap, to deliver diverse content.
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Bång, Andreas, and Joy Hell. "Digital Marketing Strategy : Social media and its contribution to competitiveness." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44984.

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Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. Which are the key factors for successful application of social media for Swedish B2B companies? Methodology The study has used a qualitative research with both semi structured interviews and email correspondence. Three Swedish SME‟s that operate within the manufacturing industry were selected as case companies. Findings Social media can contribute to a firm‟s competitive position as long as the firm has a well-established network and has studied the adequate platforms to utilize before the implementation. Social media can also increase brand awareness among B2B companies. Managerial implications Companies which are working in an international context can find it beneficial to integrate social media platforms due to its strengthening effects on relationships, both new and existing. Companies should also investigate the different digital platforms that are available in order to find the applications that adapt best to the company and its industry before the implementation. Theoretical implications By applying social media to a firm‟s network it will increase brand awareness and make the network with stakeholders stronger. This study verifies previous research that claims that digital marketing strategies can act as an instrument of competitiveness. Limitations The amount of companies investigated in this study is too small to generate representative results that can act as a guidance for other companies in other industries. Only B2B companies from one Swedish region were studied and they all belonged to the manufacturing industry. Future research It is of high interest to verify this research with more profound qualitative and quantitative research, especially with a greater sample of case companies. Keywords: Digital marketing strategy, social media, networking, relationships, brand awareness
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Books on the topic "Media strategy"

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Fox, April Ursula. Social Media Analytics Strategy. Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8306-6.

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Gonçalves, Alex. Social Media Analytics Strategy. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-3102-9.

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Akhgar, Babak, Petra Saskia Bayerl, and George Leventakis, eds. Social Media Strategy in Policing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22002-0.

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M, Barban Arnold, and Turk Peter B, eds. Advertising media: Strategy and tactics. Brown & Benchmark, 1992.

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Donnelly, William J. Planning media: Strategy and imagination. Prentice Hall, 1996.

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Chan-Olmsted, Sylvia M. Competitive strategy for media firms: Strategic and brand management in changing media markets. L. Erlbaum Associates, 2006.

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Chan-Olmsted, Sylvia M. Competitive strategy for media firms: Strategic and brand management in changing media markets. Lawrence Erlbaum Associates, 2005.

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ArtsCouncil of Great Britain. National Arts and Media Strategy Unit., ed. National Arts and Media Strategy discussion documents. National Arts and Media Strategy Unit, Arts Council, 1991.

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Arts Council of Great Britain. National Arts and Media Strategy Unit. and Arts Council of Great Britain. National Arts and Media Strategy Monitoring Group., eds. Towards a national arts and media strategy. Arts Council, National Arts and Media Strategy Monitoring Group, 1992.

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Rory, Coonan, Hunter Peter, and Arts Council of Great Britain. National Arts and Media Strategy Unit., eds. National arts and media strategy: Discussion document. National Arts and Media Strategy, 1991.

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Book chapters on the topic "Media strategy"

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Gonçalves, Alex. "Strategy." In Social Media Analytics Strategy. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-3102-9_15.

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Fox, April Ursula. "Strategy." In Social Media Analytics Strategy. Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8306-6_15.

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Stephen, Andrew T. "Social Media Strategy." In The Routledge Companion to Strategic Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-27.

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Babka, Stefanie. "Social Media Strategy." In Social Media for Leaders. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42351-3_4.

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Khan, Gohar F. "Social Media Strategy." In Social Media for Government. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-2942-4_7.

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SanMiguel, Patricia, Tekila Harley Nobile, Cristina Sánchez-Blanco, and Nadzeya Sabatini. "Social Media Strategy." In Social Media in the Fashion Industry. Routledge, 2024. http://dx.doi.org/10.4324/9781003505495-6.

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Hang, Min. "Case Study Strategy." In Media Corporate Entrepreneurship. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-2122-0_4.

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Young, Antony. "Measurement and Metrics." In Brand Media Strategy. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137447715_13.

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Young, Antony. "Getting Social." In Brand Media Strategy. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137447715_11.

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Young, Antony. "Insight over Analysis." In Brand Media Strategy. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137447715_6.

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Conference papers on the topic "Media strategy"

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Gawaikar, Anjalesh, Aditi Mukherjee, M. Sathish Kumar, Rahul Singh Gautam, Shailesh Rastogi, and Ganeshkumar D. Rede. "Impact of Social Media Analytics on Marketing Strategy." In 2024 Second International Conference on Advances in Information Technology (ICAIT). IEEE, 2024. http://dx.doi.org/10.1109/icait61638.2024.10690487.

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Ravula, Deepak. "Maximizing Privacy on Social Media through the Safer Tweets Strategy." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10724640.

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Lan, Chengxia, and Diansheng Yang. "Interaction optimization strategy of intelligent robots in social media marketing." In International Conference on Physics, Photonics and Optical Engineering (ICPPOE 2024), edited by Yingkai Liu. SPIE, 2025. https://doi.org/10.1117/12.3060820.

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Drulâ, Georgeta. "Strategy of social media in the media companies." In the 14th International Academic MindTrek Conference. ACM Press, 2010. http://dx.doi.org/10.1145/1930488.1930534.

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Alhasbi, Faruq, and Rama Kertamukti. "Creative Branding Strategy Developing Brand Identity Strategy of Tribun Jogja." In International Conference on Media and Communication Studies(ICOMACS 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.68.

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Wu, Shih-Jung. "A New Handover Strategy between Femtocell and Macrocell for LTE-Based Network." In 2011 4th International Conference on Ubi-Media Computing (U-Media). IEEE, 2011. http://dx.doi.org/10.1109/u-media.2011.58.

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Pandrianto, Nigar. "“Networking Strategy”, Business and Media Content Strategy of Print Media Industry in Digital Era (Case Study of Kompas Gramedia Media)." In Proceedings of the 1st Aceh Global Conference (AGC 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/agc-18.2019.3.

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Bohon, Wendy. "THE IMPORTANCE OF SOCIAL MEDIA STRATEGY." In GSA Annual Meeting in Phoenix, Arizona, USA - 2019. Geological Society of America, 2019. http://dx.doi.org/10.1130/abs/2019am-339008.

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Wu, Jiaqi. "Analysis of Mafengwo’s Social Media Strategy." In 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.211220.410.

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Ibrahim, Nan Zakiah Megat. "Instrument Development To Measure Message Strategy." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.2.

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Reports on the topic "Media strategy"

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Mayfield III, Thomas D. The Impact of Social Media on the Nature of Conflict, and a Commander's Strategy for Social Media. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada545261.

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Sampson, Paula B. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-23.

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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of social media activities, including sharing APRA’s publications and news on events, and promoting APRA’s key research messages. This report explores this impact, what went well, and what could be improved as future programmes plan their own social media efforts.
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Faulkenberry, Barbara J. Communications and the National Security Strategy Process Under the Media Microscope: Air Strikes in Sudan. Defense Technical Information Center, 1998. http://dx.doi.org/10.21236/ada442744.

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Bermingham, Rowena. Media, communications and COVID-19: What are experts concerned about? Parliamentary Office of Science and Technology, 2020. http://dx.doi.org/10.58248/hs11.

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Over 1,100 experts have shared with us their concerns about COVID-19 and COVID-impacted areas in the immediate and longer term future. This report outlines media and communications concerns. Experts worry that Government messages are unclear. They note that there have been inconsistencies in information shared by different parts of Government. It's also unclear what the UK public is legally required to do, and how these requirements vary across the UK. Beyond that, there are concerns about the overarching Government communications strategy, the scientific evidence behind it and the number of people it has reached. Experts are also concerned about the role of mass media during the outbreak. They are concerned about inaccurate reporting and how it could damage the public's trust in mainstream media. They're also concerned about the economic impact of the outbreak on independent media outlets. A financial downturn could lead to closures, limiting access to news for a segment of the UK population. Finally experts are concerned about misinformation. They worry that the UK Government is not doing enough to call out misinformation and stop its spread.
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Willis, Craig. ECMI Minorities Blog. Could a new level of digitalisation offer minority language media outlets a strategy to attract a wider audience? European Centre for Minority Issues, 2022. http://dx.doi.org/10.53779/smpx1996.

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Minority language media (MLM) faced significant disruption resulting from the digitalisation processes which brought in increased competition and challenged traditional business models. With a new wave of technological advancements in auto-translation, however, there may be opportunities to grow audience within different speaker groups. This blogpost considers the model of Scottish Gaelic broadcaster BBC Alba, which is sustained by a two-pronged strategy of content for speakers and non-speakers, concluding that other outlets, including newspapers, could utilise auto-translation tools to grow their audience as readership habits evolve. Caution is also expressed towards the possibility of majority-language first practices creeping in out of convenience, serving as a reminder that regulation and public funding must ensure that minority language content is continuously produced, and that the current wave of digitalisation is advantageous for MLM.
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Falkheimer, Jasper. Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund. Revista Internacional de Relaciones Públicas, 2014. http://dx.doi.org/10.5783/rirp-8-2014-03-27-42.

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MacDonald, Stuart, Connor Rees, and Joost S. Remove, Impede, Disrupt, Redirect: Understanding & Combating Pro-Islamic State Use of File-Sharing Platforms. RESOLVE Network, 2022. http://dx.doi.org/10.37805/ogrr2022.1.

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In the face of content takedown and account suspensions on the biggest social media platforms, terrorist groups and their supporters have resorted to the use of file-sharing sites to ensure stable access to their propaganda. Amongst those to have employed this strategy are supporters of the so-called Islamic State (IS). Yet, while studies have repeatedly highlighted the key role that file-sharing platforms play in the dissemination of IS propaganda, there has been little investigation of the strategic considerations that may influence the choice of file-sharing sites from the many available. To address this, this report uses data gathered from 13 public IS Telegram channels over a 45-day period in July - September 2021 to assess three possible strategic considerations: the features offered by different file-sharing sites (such as data storage capacity, maximum upload size, and password file protection); a platform’s enforcement activity; and the ability to generate large banks of URLs quickly and conveniently. Based on these findings, the report proposes a four-pronged strategy to combat the exploitation of file-sharing sites by supporters of IS and other terrorist groups: remove terrorist content at the point of upload; impede the automated generation and dissemination of banks of URLs; disrupt the posting of these URLs on other platforms; and redirect users to other content and support services.
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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.
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Melnyk, Iurii. JUSTIFICATION OF OCCUPATION IN GERMAN (1938) AND RUSSIAN (2014) MEDIA: SUBSTITUTION OF AGGRESSOR AND VICTIM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11101.

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The article is dedicated to the examination and comparison of the justification of occupation of a neighboring country in the German (1938) and Russian (2014) media. The objective of the study is to reveal the mechanics of the application of the classical manipulative method of substituting of aggressor and victim on the material of German and Russian propaganda in 1938 and in 2014 respectively. According to the results of the study, clear parallels between the two information strategies can be traced at the level of the condemnation of internal aggression against a national minority loyal to Berlin / Moscow and its political representative (the Sudeten Germans – the pro-Russian Ukrainians, as well as the security forces of the Yanukovych regime); the reflections on dangers that Czechoslovakia / Ukraine poses to itself and to its neighbors; condemnation of the violation of the cultural rights of the minority that the occupier intends to protect (German language and culture – Russian language and culture); the historical parallels designed to deepen the modern conflict, to show it as a long-standing and a natural one (“Hussites” – “Banderites”). In the manipulative strategy of both media, the main focus is not on factual fabrication, but on the bias selection of facts, due to which the reader should have an unambiguous understanding of who is the permanent aggressor in the conflict (Czechoslovakia, Czechs – Ukraine, Ukrainians), and who is the permanent victim (Germans – Russians, Russian speakers). The substitution of victim and aggressor in the media in both cases became one of the most important manipulative strategies designed to justify the German occupation of part of Czechoslovakia and the Russian occupation of part of Ukraine.
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