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Books on the topic 'Media strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 June 2025

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1

Fox, April Ursula. Social Media Analytics Strategy. Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8306-6.

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2

Gonçalves, Alex. Social Media Analytics Strategy. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-3102-9.

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3

Akhgar, Babak, Petra Saskia Bayerl, and George Leventakis, eds. Social Media Strategy in Policing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22002-0.

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4

M, Barban Arnold, and Turk Peter B, eds. Advertising media: Strategy and tactics. Brown & Benchmark, 1992.

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5

Donnelly, William J. Planning media: Strategy and imagination. Prentice Hall, 1996.

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6

Chan-Olmsted, Sylvia M. Competitive strategy for media firms: Strategic and brand management in changing media markets. L. Erlbaum Associates, 2006.

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7

Chan-Olmsted, Sylvia M. Competitive strategy for media firms: Strategic and brand management in changing media markets. Lawrence Erlbaum Associates, 2005.

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8

ArtsCouncil of Great Britain. National Arts and Media Strategy Unit., ed. National Arts and Media Strategy discussion documents. National Arts and Media Strategy Unit, Arts Council, 1991.

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9

Arts Council of Great Britain. National Arts and Media Strategy Unit. and Arts Council of Great Britain. National Arts and Media Strategy Monitoring Group., eds. Towards a national arts and media strategy. Arts Council, National Arts and Media Strategy Monitoring Group, 1992.

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10

Rory, Coonan, Hunter Peter, and Arts Council of Great Britain. National Arts and Media Strategy Unit., eds. National arts and media strategy: Discussion document. National Arts and Media Strategy, 1991.

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11

Cambie, Silvia. International Communications Strategy. Kogan Page Publishers, 2009.

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12

Bassanese, David. A television media strategy for the Citizens Jury? John F. Kennedy School of Government, 1995.

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13

Sun, Penny. Digital media venture fund strategy for Hearst Group. John F. Kennedy School of Government, 2014.

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14

Lavuri, Rambabu. Media Strategy. GRIN Verlag GmbH, 2018.

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15

Social Media Strategy. Pearson Education, Limited, 2018.

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16

Young, Antony. Brand Media Strategy, 2nd Edition. Palgrave Macmillan, 2014. http://dx.doi.org/10.1057/9781137447715.

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17

Gershon, Richard A. Media, Telecommunications and Business Strategy. Routledge, 2020. http://dx.doi.org/10.4324/9780429285028.

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18

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Routledge, 2013. http://dx.doi.org/10.4324/9780203113929.

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19

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms. Routledge, 2006. http://dx.doi.org/10.4324/9781410617408.

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20

Donnelly, William J. Planning Media: Strategy and Imagination. Prentice Hall, 1995.

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21

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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22

Henrich, Dan. Media Strategy and Christian Witness. BookSurge Publishing, 2003.

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23

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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24

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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25

Media Telecommunications And Business Strategy. Routledge, 2013.

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26

Planning Media: Strategy and Imagination. Prentice Hall, 1995.

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27

Media, Telecommunications, and Business Strategy. Routledge, 2013.

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28

Advertising: Strategy, Creativity and Media. Pearson Education, Limited, 2012.

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29

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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30

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2013.

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31

Young, Antony. Brand Media Strategy, 2nd Edition. Palgrave Macmillan, 2014.

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32

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2013.

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33

Perez, John. Essential Social Media Strategy Book. Independently Published, 2022.

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34

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2013.

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35

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2013.

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36

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2013.

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37

Gershon, Richard A. Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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38

Perez, John. Essential Social Media Strategy Book. Independently Published, 2022.

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39

Media, Telecommunications, and Business Strategy. Taylor & Francis Group, 2020.

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40

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Taylor & Francis Group, 2006.

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41

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Taylor & Francis Group, 2005.

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42

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Taylor & Francis Group, 2006.

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43

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Taylor & Francis Group, 2006.

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44

Social Media And Business Intelligence. Bookboon.com, 2013.

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45

National arts & media strategy: Discussion documents. The Unit, 1991.

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46

Narasimha, C. V. Effective Public Relations and Media Strategy. Prentice Hall India Pvt., Limited, 2020.

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47

Perez, John. Learn Effective Social Media Marketing Strategy. Independently Published, 2022.

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48

Cross-Media Cookbook: A Strategy Primer. NAPL, 2003.

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49

Effective Public Relations and Media Strategy. PHL Learing, India, 2010.

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50

Media Strategy & Planning Workbook Third Edition. Melvin & Leigh, Publishers, 2020.

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