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Journal articles on the topic 'Media strategy'
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Barthelemy, Ferdiza. "Strategi Komunikasi Crowdfunding melalui Media Sosial (Crowdfunding Communication Strategy through Social Media)." JURNAL IPTEKKOM : Jurnal Ilmu Pengetahuan & Teknologi Informasi 21, no. 2 (2019): 155. http://dx.doi.org/10.33164/iptekkom.21.2.2019.155-168.
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Internet telah memasuki setiap segi kehidupan kita dan merubah cara kita berinteraksi dengan orang lain. Kini masyarakat dapat dengan mudah melakukan penggalangan dana maupun menyumbangkan dana yang mereka miliki secara online. Hal ini yang disebut dengan crowdfunding. Crowdfunding merupakan metode pendanaan berbasis Internet untuk merealisasikan suatu inisiatif melalui kontribusi pendanaan dari kelompok besar orang yang didistribusikan secara online dalam jangka waktu terbatas. Penelitian ini bertujuan untuk melihat bagaimana Kitabisa.com sebagai salah satu platform crowdfunding merumuskan strategi komunikasi organisasinya sehingga kini menjadi platform crowdfunding terpopuler di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui wawancara, observasi, dokumentasi dan studi kepustakaan. Dalam pembahasan dan analisis data digunakan kerangka konsep teoritis mengenai strategi komunikasi yang meliputi 5 (lima) kategori, yaitu penentuan tujuan komunikasi, penentuan segmentasi khayalak, penyusunan dan metode penyampaian pesan, pemilihan media, dan peranan komunikator.
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Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 35, no. 4 (2007): 52–59. http://dx.doi.org/10.1108/10878570710761417.
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Zainul Wasik, Muchammad Saifuddin, and Dedy Iswanto. "Social Media Strategy Approach." Journal of Managerial Sciences and Studies 3, no. 1 (2025): 392–412. https://doi.org/10.61160/jomss.v3i1.68.
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This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
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Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.
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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship between social media marketing strategies. However, results showed that social media marketing strategies are more strongly inclined towards intentional branding than functional branding suggesting that social media marketing strategies are oriented towards intentional branding. The study recommends examining the idea of intentional branding and its role in controlling the image of the brand among customers.
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Lee, Willy Christian, and Sisca Aulia. "Analisis Digital Marketing Media Sosial Instagram Dare Photobooth." Prologia 7, no. 2 (2023): 263–68. http://dx.doi.org/10.24912/pr.v7i2.21349.
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This background of this research about technology development and human needs that changes how human do business activities. The entreprenuer required to follow technology and using the technology to innovate or carry out business strategy to get customer. One of the most used social media is Instagram, so a lot entreprenuer do marketing strategy on it like Darephotobooth to get more customer. In this research, researcher focus on what strategy Darephotobooth used to get more customer with qualitative research. To get the data, researcher using interview, observation and documentation. This research shows that digital marketing strategy that Darephotobooth used helps a lot to sells their products. Darephotobooth using a lot marketing strategy like product, price, distribution and promotion strategy. Digital marketing strategy that Darephotobooth used bring brand awareness so Darephotobooth keep get closing. Penelitian ini dilatarbelakangi oleh pesatnya perkembangan teknologi disertai dengan kebutuhan manusia yang semakin beragam yang menyebabkan perubahan dalam segala aspek kegiatan bisnis. Sehingga menuntut para pelaku usaha untuk terus berinovasi dalam meningkatkan strategi marketing mereka guna untuk menarik perhatian konsumen. Salah satu caranya adalah dengan menerapkan strategi digital marketing melalui sosial media Instagram. Hal ini dilakukan oleh Dare Photobooth untuk menarik perhatian konsumen guna untuk meningkatkan penjualan. Fokus dalam penelitian ini adalah untuk mengetahui strategi digital marketing yang digunakan pada Instagram @darephotobooth. Penelitian ini dilakukan dengan menggunakan metode kualitatif. Data-data yang digunakan diperoleh melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi digital marketing yang dilakukan oleh Dare Photobooth sangat membantu mereka dalam memasarkan produknya. Dare Photobooth menggunakan berbagai teknik penjualan yaitu strategi produk, strategi harga, strategi penyaluran/distribusi dan strategi promosi. Dare Photobooth memanfaatkan semua fitur Instagram untuk membangun brand awareness. Konsumen akan selalu dilayani dengan pelayanan yang responsif dengan tujuan akhir penjualan.
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Damayanti, Welsi. "STRATEGI KAMPANYE PUBLIC AFFAIRS DALAM ORGANISASI NON PROFIT." Gunahumas 2, no. 1 (2020): 293–302. http://dx.doi.org/10.17509/ghm.v2i1.23050.
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Abstrak Tujuan penelitian ini untuk mendeskripsikan strategi public affairs dalam kampanye yang dilakukan oleh Gerakan Indonesia Diet Kantong Plastik (GIDKP). Hasil penelitian ini menunjukan bahwa GIDKP menggunakan strategi public affairs dengan melakukan pendekatan terhadap pemerintah, kelompok kepentingan dan media. Pendekatan terhadap pemerintah dengan strategi direct lobbying dan grassroot lobbying. Pendekatan terhadap kelompok kepentingan dengan strategi engagement dan opinion leader. GIDKP menjadi mediator antara Kementerian Lingkungan Hidup dan Kehutanan (KLHK) dan Asosiasi Peritel Indonesia (Aprindo) jika terjadi konflik. Strategi pendekatan terhadap media yaitu proactive communications dengan melakukan kontak langsung seperti siaran pers dan konferensi pers. Selain itu pendekatan media menggunakan strategi semi control dengan teknik menjadi pembicara atau narasumber di siaran media. Strategi pendekatan media yang terakhir adalah bypassing dengan mengembangkan media alternatif yang menfaatkan teknologi saat ini. Kata kunci : Strategi publik; Kampanye; Organisasi non profit Abstract The purpose of this study is to describe the public affairs strategy in the campaign carried out by Gerakan Indonesia Diet Kantong Plastik (GIDKP). The results of this study indicate that GIDKP uses a public affairs strategy by approaching the government, interest groups and the media. Approach the government with direct lobbying and grassroot lobbying strategies. Approach to interest groups with engagement strategies and opinion leaders. GIDKP becomes a mediator between the Ministry of Environment and Forestry (KLHK) and the Indonesian Retailers Association (Aprindo) in the event of a conflict. The approach to the media strategy is proactive communications by making direct contact such as press releases and press conferences. In addition, the media approach uses a semi control strategy with the technique of being a speaker or resource person in media broadcasts. The last media approach strategy is bypassing by developing alternative media that utilize current technology. Keywords : public strategy; campaign; non-profit organization
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Sagala, Riski Bayuni, and Yatri Indah Kusumastuti. "Efektivitas Strategi Komunikasi Pemasaran Sosial Kampanye Sustainable Seafood, WWF-Indonesia." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 1, no. 1 (2017): 55. http://dx.doi.org/10.29244/jskpm.1.1.55-64.
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Social marketing communication strategy is a tool used by the company to achieve its goal. The effectiveness of social marketing communication strategy can be seen from the change in the attitude of the campaign target refers to the cognitive, affective, and conative. The purpose of this study was to analyze the social marketing communication strategy undertaken by WWF in running campaigns, analyze the effectiveness of social marketing communications conducted by WWF in running his campaign, and analyze correlation between strategy of social marketing and effectiveness of social marketing communications conducted by WWF in running his campaign. The method used in this research was supported by survey method with quantitative and qualitative data. In this research, social marketing communication strategy under study is a social marketing communication strategy Campaign Sustainable Seafood, WWF-Indonesia. The results showed the dominance of media used by the respondent to get a message is a media meeting and the relationship between social marketing communication strategy and media exposure frequency of the effectiveness of social marketing communication strategy on aspect of cognitive, affective, and conative.Keywords: attitude change, strategy, media exposure----------------------------------ABSTRAKStrategi komunikasi pemasaran sosial adalah alat yang digunakan oleh perusahaan untuk mencapai tujuannya. Efektivitas strategi komunikasi pemasaran sosial dapat dilihat dari perubahan sikap target kampanye pada kognitif, afektif, dan konatif. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanye, menganalisis efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya, dan menganalisis hubungan antara strategi pemasaran sosial dan efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya. Metode yang digunakan dalam penelitian ini didukung oleh metode survei dengan data kuantitatif dan kualitatif. Dalam penelitian ini, strategi komunikasi pemasaran sosial yang diteliti adalah strategi komunikasi Kampanye Sustainable Seafood, WWF-Indonesia. Hasil penelitian menunjukkan dominasi media yang digunakan oleh responden untuk mendapatkan pesan adalah pertemuan media dan hubungan antara strategi komunikasi pemasaran sosial dan frekuensi keterdedahan media dari efektivitas strategi komunikasi pemasaran sosial pada aspek kognitif, afektif, dan konatif.Kata kunci: perubahan sikap, strategi, keterdedahan media
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Yellinek, Roie. "China’s media strategy towards Israel." Israel Affairs 28, no. 2 (2022): 184–98. http://dx.doi.org/10.1080/13537121.2022.2041308.
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Aistrope, Tim. "Social media and counterterrorism strategy." Australian Journal of International Affairs 70, no. 2 (2016): 121–38. http://dx.doi.org/10.1080/10357718.2015.1113230.
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Farwell, James P. "The Media Strategy of ISIS." Survival 56, no. 6 (2014): 49–55. http://dx.doi.org/10.1080/00396338.2014.985436.
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Wilson, H., P. J. Guinan, Salvatore Parise, and Bruce Weinberg. "What's your social media strategy?" IEEE Engineering Management Review 41, no. 3 (2013): 14–16. http://dx.doi.org/10.1109/emr.2013.6596542.
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Soegoto, E. S., and A. T. Utomo. "Marketing Strategy Through Social Media." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032040. http://dx.doi.org/10.1088/1757-899x/662/3/032040.
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Watson, Roger. "Developing a Social Media Strategy." Nurse Author & Editor 25, no. 1 (2015): 1–4. http://dx.doi.org/10.1111/j.1750-4910.2015.tb00198.x.
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Somasundaram, T. N., and C. David Light. "Rethinking a Global Media Strategy:." Journal of International Consumer Marketing 7, no. 1 (1994): 23–38. http://dx.doi.org/10.1300/j046v07n01_03.
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Adisaputro, Sony Eko, and Sutamaji Sutamaji. "DAKWAH STRATEGY IN SOCIAL MEDIA." Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam 6, no. 1 (2021): 1–11. http://dx.doi.org/10.31538/altsiq.v6i1.1262.
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Da'wah is the obligation of every Muslim that must be carried out continuously, with the ultimate aim of changing human behavior based on correct knowledge and attitudes. Starting from the presence of the Prophet Muhammad SAW who was sent to earth and began his preaching for the first time. Until now, da'wah activities are still being carried out, because da'wah is a mandate for every Muslim in continuing the noble duties of the Prophet Muhammad. Da'wah activities are often interpreted in a narrow sense. Along with the times, in the 21st century there has been a globalization syndrome. The first is marked by the entry of technology which is then followed by the use of the internet and its various applications. Social media (social network) is a continuation of the flow of globalization that entered the virtual world.
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Muhammad Yusuf AR, Eka Hendrayani, Shadli Rolaskhi, Sopi Pentana, and Pitono Pitono. "Branding Strategy For Social Media." Jurnal Pengabdian Masyarakat Sains dan Teknologi 2, no. 3 (2023): 60–66. http://dx.doi.org/10.58169/jpmsaintek.v2i3.172.
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MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.
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Jayanti, Mey, and Subyantoro Subyantoro. "Pelanggaran Prinsip Kesantunan Berbahasa pada Teks di Media Sosial." Jurnal Sastra Indonesia 8, no. 2 (2019): 119–28. http://dx.doi.org/10.15294/jsi.v8i2.33718.
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Tujuan penelitian ini adalah, 1) mendeskripsi bentuk pelanggaran tindak pengancaman muka positif, 2) mendeskripsi tindak pengancaman muka negatif pada tuturan teks media sosial berdasarkan teori Brown dan Levinson, 3) mendeskripsi strategi kesantunan dalam tuturan pada teks media sosial. Penelitian ini dilakukan pada tuturan teks media sosial facebook dan twitter tahun 2018. Metode yang digunakan dalam penelitian ini yakni metode deskriptif kualitatif. Teknik pengumpulan data menggunakan teknik catat. Tindak pengancaman muka positif pada teks media sosial facebook terdapat tiga subbidal, yaitu 1) ungkapan ketidaksetujuan, 2) ungkapan emosi, 3) ungkapan yang tidak sopan. Tindak pengancaman muka negatif pada teks media sosial facebook terdapat dua subbidal, yaitu 1) ungkapan peringatan, dan 2) ungkapan perasaan negatif. Tindak pengancaman muka positif pada teks media sosial twitter terdapat lima subbidal, 1) ungkapan ketidaksetujuan, 2) ungkapan emosi, 3) ungkapan yang tidak sopan, 4) ungkapan yang tidak kooperatif, dan 5) ungkapan yang menunjukan sebutan 2 data. Tindak pengancaman muka negatif pada teks media sosial twitter terdapat dua subbidal, yaitu 1) ungkapan peringatan, dan 2) ungkapan perasaan negatif. Strategi ketidaksantunan pada teks media sosial facebook dan twitter terdapat empat subbidal, yaitu 1) strategi tanpa basa-basi, 2) strategi kesantunan postif, 3) strategi kesantunan negatif, dan 4) strategi kesantunan tidak langsung. The purpose of this study is, 1) to describe the form of violation of positive face-threatening action and negative face-to-face on social media text texts based on Brown and Levinson's theory; 2) to describe the politeness strategy in speech on social media texts. This research was conducted on social media text texts facebook and twitter in 2018. The method used is qualitative descriptive method. Technique of collecting data using technique note. There are four subbidal faces in facebook text media, namely 1) expression of disapproval, 2) emotional expression, 3) impolite expression. Adverse action on facebook social media text there are two subbidal, namely 1) warning expression, and 2) expression of negative feelings. There are five subbidials, 1) expression of non- negative on the text of social media twitter there are two subbidal, that is 1) warning expression, and 2) expression of negative feelings. Strategy is generally done to reduce the threat to the self-image of the speaker, respect it and to reduce the threat. The politeness strategy on the social media text facebook and twitter there are four subbidal, that is 1) the strategy of no-nonsense, 2) the positive politeness strategy, 3) the strategy negative politeness, and 4) indirect indirection strategy.
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Fauzalia, Dian, and Harmonis. "STRATEGI HUMAS DALAM MEMBANGUN CITRA PERGURUAN TINGGI MUHAMMADIYAH." Perspektif 1, no. 4 (2022): 428–36. http://dx.doi.org/10.53947/perspekt.v1i4.158.
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Abstrak Penelitian ini bertujuan untuk mengetahui strategi publikasi, strategi persuasi dan strategi of image untuk membangun citra Perguruan Tinggi Muhammadiyah. Teori yang digunakan yaitu public relations, strategi public relations. Metode penelitian yang digunakan yakni metode kualitatif dengan studi pustaka. Teknik pengumpulan data studi pustaka, mencari jurnal dengan teknik dokumentasi melalui google search khususnya google scholar untuk mencari data yang relevan seperti public relations, membangun citra Perguruan Tinggi Muhammadiyah dan strategi public relations. Hasil penelitian menunjukkan bahwa pertama, strategi publikasi yang dilakukan oleh Perguruan Tinggi Muhammadiyah yakni bekerja sama dengan media cetak, media elektronik dan media sosial. Kedua, strategi persuasi yang diterapkan oleh Perguruan Tinggi Muhammadiyah yakni melakukan kunjungan ke sejumlah sekolah. Ketiga, Strategi of image yang dilaksanakan oleh Perguruan Tinggi Muhammadiyah, selain bekerja sama dengan media, bekerja sama dengan perguruan tinggi dalam negeri dan luar negeri berupa pertukaran mahasiswa, beasiswa, kegiatan ilmiah untuk meningkatkan citra Perguruan Tinggi Muhammadiyah. Perguruan tinggi Muhammadiyah juga melakukan kegiatan sosial yaitu peduli terhadap lingkungan sekitar. Abstract This study aims to determine the publication strategy, persuasion strategy and image strategy to build the image of Muhammadiyah Higher Education. The theory used is about public relations, public relations strategy. The research method used is a qualitative method with literature study. Data collection techniques for literature studies, search for journals with documentation techniques through google search, especially google scholar to find relevant data such as public relations, building the image of Muhammadiyah Higher Education and public relations strategies. The results showed that first, the publication strategy carried out by Muhammadiyah Higher Education was in collaboration with print media, electronic media and social media. Second, the persuasion strategy adopted by Muhammadiyah Higher Education, namely making visits to a number of schools. Third, the strategy of image implemented by Muhammadiyah Higher Education, in addition to working with the media, in collaboration with domestic and foreign universities in the form of student exchanges, scholarships, scientific activities to improve the image of Muhammadiyah Higher Education. Muhammadiyah universities also carry out social activities, namely caring for the surrounding environment.
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E Rizky Wulandari. "DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA." Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 4, no. 1 (2021): 61–74. http://dx.doi.org/10.38073/wasilatuna.v4i1.555.
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Abstract
 This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses qualitative approaches and case study methods.
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Шамина, Ольга Алексеевна. "Developing Strategy of Print Media Enterprise under Media Convergence." ЖУРНАЛ ПРАВОВЫХ И ЭКОНОМИЧЕСКИХ ИССЛЕДОВАНИЙ, no. 2 (June 15, 2021): 203–5. http://dx.doi.org/10.26163/gief.2021.20.99.031.
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В данной статье дается определение стратегии потребления содержания и услуг (СПСУ) предприятия печатных средств массовой информации (СМИ); выделяются особенности предприятия печатных СМИ в процессе управления взаимоотношениями с клиентами; приведены причины рентабельности системы учета и нейтрализации жалоб; описаны этапы разработки СПСУ. We define the strategy of consumption of content and services provided by a print media enterprise. Features of a print media enterprise when managing customer relationship are distinguished. We give reasons for the profitability of the system for recording and neutralizing complaints; stages of developing the strategy of consumption of content and services are described.
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Sofyan, Andi Nur Isman, Yusmanizar Yusmanizar, and Andi Vita Sukmarini. "News Editorial Strategy from Social Media as Online Media." Journal La Bisecoman 5, no. 2 (2024): 151–56. http://dx.doi.org/10.37899/journallabisecoman.v5i2.1120.
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Online media continues to experience development both in terms of management to news content. This condition occurs along with the massive use of social media so that mass media often makes it one of the initial references in making a journalistic product. This research was carried out on detikcom media channel detikSulsel which also often broadcasts news of viral events from social media. The purpose of the study was to determine the strategy of detikcom detikSulsel channel in presenting viral news that references from social media so that the public avoid hoaxes. This study used descriptive qualitative method. In this case, researchers interpret and explain the data obtained from interviews, observations, and documentation, so as to get detailed and clear answers to problems. The results of the study found that detikcom editors of detikSulsel channel apply standards and strategies in presenting viral news from social media. detikcom media emphasizes professionalism and the Code of Journalistic Ethics in making news whose references are taken from social media. Among them, detikcom media is required to verify and interview if news references are taken from viral events from social media.
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Faturochman, Ilham, Zaenal Mukarom, and Abdul Aziz Ma'arif. "Strategi Manajemen Surat Kabar Harian Umum Radar Tasikmalaya dalam Persaingan dengan Media Online." Annaba: Jurnal Ilmu Jurnalistik 2, no. 2 (2021): 85–100. http://dx.doi.org/10.15575/annaba.v2i2.619.
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ABSTRAK
 Penelitian ini bertujuan untuk mengetahui strategi manajemen surat kabar harian umum Radar Tasikmalaya dalam persaingan dengan media online. Penelitian ini menggunakan Konsep Strategi media cetak Totok Djuroto, dimana terdapat 4 strategi yang terbagi kedalam manajemen yaitu bidang redaksi, bidang percetakan, bidang iklan dan bidang pemasaran. Penelitian menggunakan pendekatan kualitatif. Metode yang digunakan ialah studi kasus dimana peneliti menyelidiki secara cermat suatu peristiwa mengenai “bagaimana dan mengapa”. Hasil penelitian ini bidang redaksi lebih fokus pada penyajian berita lokal, bidang iklan melakukan strategi dengan memberikan diskon bagi pemasang iklan, bidang percetakan melakukan strategi dengan berupaya menghasilkan cetakan yang bagus, bidang pemasaran melakukan strategi dengan prinsip segmentasi, target, dan posisi.
 Kata Kunci ; Strategi Manajemen; Surat Kabar; Konsep Strategi Media
 ABSTRACT
 The research aims to find out the management strategies of the radar tasikmalaya newspaper in competition with media online . The research uses Totok Djuroto media strategy concept, where there are 4 strategies divided into management, namely editorial, printing, advertising and marketing. The research used qualitative approach and used case study method to know “How and Why” case happened.The results of this research editorial filed are more focused on the presentation of local news, the field of advertising performs a strategy by giving a discount to advertisers, the printing field has a strategy by trying to produce good prints, the marketing sector is doing strategies with the principles of segmentation, target, and positioning.
 Keywords; Strategy Management; Newspaper; Concept of strategy media
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Yang, Minxue, and Chuanchen Bi. "Huawei's Internationalization Strategy." Technium Social Sciences Journal 47 (September 9, 2023): 211–17. http://dx.doi.org/10.47577/tssj.v47i1.9504.
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In the current strategic phase of Chinese enterprises "going global," they have received significant policy support, particularly in the high-end information technology industry, which is experiencing unprecedented growth. Huawei, as a leading company in the domestic communication market, has strategically positioned itself in the low-end market, steadily expanding its presence. It has also focused on technology absorption and has engaged in multiple collaborations with foreign companies while executing its internationalization strategy. As a result, Huawei has established a significant presence in international markets. This article delves into the internationalization strategy of Huawei, focusing on its operating environment and internal conditions. It also proposes policy recommendations and directions for further development.
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Widyawati, Widyawati, and Farid Rusdi. "Strategi Redaksi Media Kompas.com dalam Menarik Minat Generasi Milenial." Koneksi 7, no. 1 (2023): 28–34. http://dx.doi.org/10.24912/kn.v7i1.15978.
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Online media utilizes portals like using social media. Millennials use social media the most such as Instagram, YouTube, and Facebook. This study wants to know the editorial strategy of Kompas.com media in attracting the interest of the millennial generation and Kompas.com's strategy in facing competition. The author uses the theory of new media and agenda setting. The research method used in this research is a qualitative research method. In this study, the authors conducted interviews with the managing editor of Kompas.com, Kompas.com Reporter, and loyal readers of Kompas.com daily. The findings show that the Kompas.com media editorial strategy to attract the millennial generation is by using social media and the features in it and creating relevant content. Research also shows that Kompas.com's readers are dominated by millennials. Kompas.com's strategy to face competition is to maintain brand news that prioritizes news accuracy. Media online memanfaatkan portal layaknya menggunakan media sosial. Generasi milenial paling banyak menggunakan media sosial seperti Instagram, YouTube, dan Facebook. Penelitian ini ingin mengetahui strategi redaksi media Kompas.com dalam menarik minat generasi milenial dan strategi Kompas.com dalam menghadapi persaingan. Penulis menggunakan teori new media dan agenda setting. Metode penelitian yang digunakan dalam penelitian ini merupakan penelitian dengan metode kualitatif. Dalam penelitian ini, penulis melakukan wawancara pada redaktur pelaksana Kompas.com, Reporter Kompas.com, dan pembaca setia harian Kompas.com. Temuan menunjukkan bahwa strategi redaksi media Kompas.com untuk menarik generasi milenial yaitu dengan penggunaan media sosial dna fitur-fitur di dalamnya serta membuat konten yang relevan. Penelitian juga menunjukkan bahwa pembaca Kompas.com didominasi oleh kaum milenial. Strategi Kompas.com menghadapi persaingan yaitu dengan mempertahankan brand news yang mengutamakan akurasi berita.
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Muthi'ah Sani, Cindy, and Liza Dwi Ratna Dewi. "Strategi Public Relations Melalui Pemanfaatan Instagram Sebagai Media Komunikasi Dalam Meningkatkan Jumlah Pengunjung Pada Sunyi Coffee Barito." Cerdika: Jurnal Ilmiah Indonesia 5, no. 3 (2025): 1234–53. https://doi.org/10.59141/cerdika.v5i3.2561.
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Penelitian ini berangkat dari masalah persaingan yang semakin ketat dalam bisnis kafe, di mana strategi public relations memainkan peranan penting dalam menarik perhatian pelanggan. Dalam konteks ini, pemanfaatan Instagram sebagai media promosi menjadi fokus utama untuk meningkatkan jumlah pengunjung. Rumusan masalah yang diangkat adalah, “Bagaimana Strategi Public Relations melalui pemanfaatan Instagram sebagai Media Promosi dalam Meningkatkan Jumlah Pengunjung pada Sunyi Coffee Barito?”. Tujuan penelitian ini adalah menganalisis strategi public relations yang diterapkan oleh Sunyi Coffee Barito dalam memanfaatkan Instagram untuk meningkatkan jumlah pelanggan. Metode yang digunakan adalah deskriptif kualitatif, yang menggali bagaimana Sunyi Coffee memanfaatkan platform Instagram bukan hanya sebagai sarana promosi, tetapi juga sebagai alat interaksi langsung dengan pelanggan. Sunyi Coffee menerapkan Three Ways Strategy yang terdiri dari Pull Strategy, Push Strategy, dan Pass Strategy. Pull Strategy dilakukan melalui media events dan publikasi untuk menarik perhatian publik dan meningkatkan brand awareness. Push Strategy mencakup partisipasi dalam trade shows dan penawaran promo menarik untuk mengenalkan produk. Sementara itu, Pass Strategy melibatkan komunikasi dua arah dengan pelanggan, seperti repost stories dan kolaborasi dengan sponsor seperti Bank Danamon. Hasil dari penerapan strategi ini menunjukkan bahwa Sunyi Coffee Barito berhasil meningkatkan jumlah pengunjung dan penjualan hingga 200%. Ini menegaskan bahwa pemanfaatan Instagram sebagai media promosi efektif dan krusial dalam menghadapi persaingan di industri kafe, serta memberikan kontribusi pada pemahaman strategi public relations yang efektif dalam bisnis modern.
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Husodo, Besar Tirto, Fransiska Devia Tiara Amelia, and Novia Handayani. "Strategi Coping Stress Melalui Media Sosial pada Remaja di Kota Semarang." MEDIA KESEHATAN MASYARAKAT INDONESIA 20, no. 5 (2021): 327–33. http://dx.doi.org/10.14710/mkmi.20.5.327-333.
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Latar belakang: Media sosial menawarkan keadaan memahami dan dipahami bagi pengguna, serta koneksi instan dengan ruang publik yang interaktif dan nyaman. Media sosial sebagai strategi coping dapat membantu individu mendapatkan akses ke sumber informasi dan terhubung serta mendapat dukungan dari orang lain saat menghadapi keadaan yang penuh tekanan. Penelitian ini bertujuan untuk mengetahui bagaimana remaja memanfaatkan media sosial sebagai strategi coping stress.Metode: Metode pada penelitian menggunakan pendekatan cross sectional melalui observasional kuantitatif. Populasi penelitian ini remaja yang berdomisili di Kota Semarang berjumlah 299.768 remaja dengan sampel sebanyak 384 responden menggunakan teknik proportional purposive sampling. Pengumpulan data melalui angket online.Hasil: Responden berjenis kelamin perempuan (72,9%), dan laki-laki (27,1%). Responden yang melakukan praktik pemanfaatan media sosial sebagai strategi coping stress baik sebanyak 57,8% dan pemanfaatan yang buruk sebanyak 42,2%. Praktik pemanfaatan media sosial sebagai strategi coping stress berhubungan dengan tingkat stres responden (p-value=0,003). Selain itu praktik pemanfaatan media sosial sebagai strategi coping stress berhubungan dengan penggunaan media sosial (p-value=0,019).Simpulan: Responden memanfaatkan media sosial sebagai strategi coping stress untuk melampiaskan stres yang meraka miliki dengan akivitas media sosial yang dilakukan berupa menonton video. Sehingga dibutuhkan peran instansti kesehatan dalam membuat promosi kesehatan yang menarik mengenai coping stress melalui media sosial agar pengguna media sosial dapat menggunakannya dengan bijak dan efisien.Kata kunci: Koping Stres; Media Sosial; Remaja ABSTRACTTitle: Copimg Stress Strategy Using Social Media in Adolescents in Semarang CityBackground: Social media offers users a state of understanding and being understood, as well as instant connection with interactive and convenient public spaces. Social media as a coping strategy can help individuals gain access to sources of information and connect and get support from others when dealing with stressful situations. This study aims to determine how adolescents use social media as a strategy coping stress.Method: The research method uses aapproach cross sectional through quantitative observation. The population of this research is adolescents who live in the city of Semarang totaling 299,768 teenagers with a sample of 384 respondents using proportional purposive sampling technique. Data collection through questionnaire online.Result: Respondents were female (72.9%), and male (27.1%). Respondents who had a good practice using social media as a strategy coping stress are 57.8% and 42.2% are not good yet. The practice of using social media as astrategy coping stress related to the respondent's stress level (p-value= 0.003). In addition, the practice of using social media as a strategy coping stress related to the use of social media (p-value= 0.019).Conclusion: Respondents use social media as a strategy coping stress to vent the stress they have with social media activities carried out in the form of watching videos. So that it takes the role of health agencies in making attractive health promotions about coping stress through social media so that social media users can use them wisely and efficiently.Keywords: Coping Stress; Social Media; Adolescents
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김호성. "Marketing Strategy Using Interactive Media Art." Journal of Digital Design 13, no. 2 (2013): 399–407. http://dx.doi.org/10.17280/jdd.2013.13.2.039.
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Lohanjaya, Melia. "Promotional Strategy for Magic Group Media." Nirmana 18, no. 2 (2021): 80–86. http://dx.doi.org/10.9744/nirmana.18.2.80-86.
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Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.
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Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media." Academy of Management Proceedings 2016, no. 1 (2016): 14013. http://dx.doi.org/10.5465/ambpp.2016.14013abstract.
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Kobayashi, Hiroshi. "Media Advertising Strategy without Press Release." Journal of the Robotics Society of Japan 29, no. 2 (2011): 132–35. http://dx.doi.org/10.7210/jrsj.29.132.
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Chandy, Rajesh. "MAKING YOUR SOCIAL MEDIA STRATEGY WORK." Business Strategy Review 25, no. 1 (2014): 77. http://dx.doi.org/10.1111/j.1467-8616.2014.01035.x.
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Tan, Jin, Sheng-sheng Yu, and Jing-li Zhou. "A caching strategy for streaming media." Journal of Shanghai University (English Edition) 8, no. 1 (2004): 57–62. http://dx.doi.org/10.1007/s11741-004-0013-7.
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Sringeswara, Sharada, Jang Bahadur Singh, and Sujeet K. Sharma. "Acuver: social media strategy for visibility." Emerald Emerging Markets Case Studies 12, no. 4 (2022): 1–22. http://dx.doi.org/10.1108/eemcs-06-2022-0220.
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Learning outcomes ■ Understand the functionalities of various social media platforms. ■ Choose social media platforms to align various business goals. ■Consider how to develop strategies for monitoring, understanding and responding to different social media activities. Case overview/synopsis Acuver Consulting Private Limited (Acuver) is a niche, self-funded IT consulting services start-up. Founded in 2013 with the aim of providing IT consulting services in the supply chain domain, Acuver delivers IT solutions to the world’s leading IT conglomerates, Fortune 500 companies and emerging players across multiple geographies and industries. Changing consumer buying patterns in recent years has forced retailers and supply-chain businesses to invest in digital transformation projects, providing ample growth opportunities for Acuver. To meet increased demand, Acuver needs to acquire direct engagements with clients and hire the right talent to help it ride this growth wave. This case described challenges faced by the start-up in building visibility to expand its reach. The case provided an overview of the IT consulting services industry and Acuver’s vision. It then detailed the reasons for the company’s lack of visibility, which was curtailing its growth opportunities. It described the dilemma and possible strategies to overcome the problem statement. It also discussed the limitations associated with the potential strategies, which needed to be contemplated by the reader. Complexity academic level This case is appropriate for MBA and Executive MBA courses on Management of Information System, Digital Governance, Strategic Management of IT and Managing Digital Transformation. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.
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Wiyandi, Wiyandi, Muhammad Ardiansyah, Surya Tjahyadi, and Syaeful Anas Aklani. "Eksperimen Social Media Marketing Strategy Kreator." Journal of Information System and Technology 4, no. 3 (2023): 406–20. https://doi.org/10.37253/joint.v4i3.8584.
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Bisnis Startup Kreator Pass yang baru berkembang mempunyai kesulitan untuk dikenali banyak orang dibidang teknologi industri internet. Seiring zaman semakin modern, bisnis harus mampu beradaptasi dengan informasi teknologi terkini dengan bisnis yang menarik dikalangan sekarang. Banyak bisnis yang baru berkembang yang menggunakan platform sosial media sebagai tempat mencari ketenaran untuk meningkatkan Brand Awaraness bisnis-bisnisnya, seperti menggunakan Intagram, Tiktok, Youtube. Penelitian ini dilakukan dengan metode kualitatif melalui wawancara (open-ended). Penelitian menghasilkan data analitik bahwa Tiktok mendapatkan penonton dan memberi komentar yang positif pada perkembangan bisnis Kreator Pass. Data analitik untuk Youtube mendapatkan ketenaran yang cukup tinggi dan mendukung bisnis Kreator Pass sedangkan analitik di Instagram mendapatkan hasil yang negatif, kurang mendapatkan penonton yang mendukung. Dari data yang didapatkan, video yang dipromosikan perlu lebih menarik untuk ditonton supaya memicu perhatian penonton
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Zhupinskaya, A. V. "Privacy invasion strategy in media interview." Vestnik of Samara University. History, pedagogics, philology 30, no. 4 (2025): 196–204. https://doi.org/10.18287/2542-0445-2024-30-4-196-204.
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Nowadays questions of privacy violation and its protection gradually spreads from the problem belonging to the field of sociology and psychology to the major interest of linguistic researches, first of all it concerns theory of communication, pragmatic linguistics and dialogue studies. This article is devoted to the study of initiating communicative strategy of interlocutor’s privacy invasion (strategy of personal borders violation) which is investigated on the basis of English and Russian media interviews, due to the wide representation and variability in realization of the specified strategy in this particular genre of media discourse. In media discourse and in interview as one of its central genres two tendencies are widespread: the tendency to frankness within the concept of “new sincerity” and the tendency to conflict and provocative behavior. It generates a large number of inconvenient private questions. In this article, a set of tactics included in the strategy of privacy invasion is described with the help of contextual analysis. Three types of invasion tactics are distinguished: preparing tactics, tactics of direct invasion and tactics of insisting on the answer on the basis of such parameters as a position in dialogue (initiating and reactional) and the contribution to the achievement of communicative aim (main and additional). Illocutionary characteristics (form of interrogation, suggestion, request and representation) and typical means of verbalization are established for each type of the mentioned tactics. Various degree of representation in dialogue of the specified tactics allows to single out two main types of privacy invasion: marked and unmarked.
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Habibi, Abdul Kadir, and Athok Murtadhlo. "Strategi Pemasaran Babagrosir sebagai Fashion Islami di Media Online." DIGICOM : Jurnal Komunikasi dan Media 4, no. 3 (2024): 285–94. http://dx.doi.org/10.37826/digicom.v4i3.824.
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Penelitian ini mengangkat permasalahan tentang strategi digital marketing Babagrosir sebagai fashion Islami di media sosial. Memanfaatkan media sosial instagram sebagai alat untuk membentuk dan menuingkan penjualan adalah hal yang tepat. Tujuan dari penelitian ini untuk memahami dan mendeskripsikan strategi digital marketing yang dilakukan oleh Babagrosir dalam meningkatkan penjualan kepada masyarakat. Hasil dari penelitian ini diharapkan menjadi referensi bagi pihak selanjutnya. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan dianalisa menggunakan teori Marketing Public Relation. Pengumpulan data melalui wawancara dengan informan yaitu manager Babagrosir dan admin instagram Babagrosir, selain itu peneliti juga melakukan observasi konten instagram, hasil dari penelitian juga bahwa Babagrosir melakukan ketiga unsur Marketing Public Relation yaitu: push strategy, pull strategy, pass strategy. Dari ketiga hal tersebut Babagrosir melakukannya secara baik dan juga secara tepat sasaran.
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Iyiola, Ebunoluwa T., Judith C. Azikiwe, and Benjamin O. Omolayo. "Undergraduates Self-Regulated Learning: the Place of Social Media Addiction and Learning Strategies." Indonesian Journal of Curriculum and Educational Technology Studies 9, no. 1 (2021): 25–33. http://dx.doi.org/10.15294/ijcets.v9i1.43726.
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The emergence and wrong use of social media coupled with the lack of initiative for an acceptable learning strategy are factors for poor academic performance. Self-regulated learning improves academic performance, but there is a paucity of research on social media addiction, learning strategies and self-regulated learning. This study examined the role of social media addiction and learning strategy in undergraduates' self-regulated learning. Three hundred and fifty (350) participants conveniently sampled across four (4) universities in Nigeria responded to a structured questionnaire consisting of scales measuring variables of interest. Using Analysis of Variance and Independent T-test analyses, results showed that learning strategy and social media addiction have significant influence on self-regulated learning while gender had no significant influence on self-regulated learning. It is therefore concluded that social media addiction and learning strategy are determinants of self-regulated learning, and impacts on the academic performance of undergraduate students.
 Abstrak
 Kehadiran dan kesalahan penggunaan media sosial ditambah kurangnya inisiatif untuk strategi pembelajaran yang dapat diterima adalah faktor-faktor penyebab buruknya capaian pembelajaran. Pembelajaran mandiri memang mampu meningkatkan capaian akademik, tetapi tidak banyak penelitian terkait dengan kecanduan media sosial, strategi pembelajaran, dan pembelajaran mandiri. Penelitian ini mengkaji peran kecanduan media sosial dan strategi belajar mandiri mahasiswa. Responden penelitian ini sebanyak tiga ratus lima puluh (350) dari empat (4) universitas di Nigeria, dan semuanya merespon kuesioner terstruktur yang berupa skala ukur terhadap variabal ketertarikan. Dengan menggunakan analisis varian dan independent T-test, penelitian ini menunjukkan bahwa strategi pembelajaran dan adiksi media sosial berpengaruh signifikan terhadap self-regulated learning, sedangkan gender tidak berpengaruh secara signifikan terhadap self-regulated learning. Oleh karena itu disimpulkan bahwa kecanduan media sosial dan strategi pembelajaran merupakan faktor penentu pembelajaran mandiri dan berdampak pada capaian pembelajaran mahasiswa.
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Hang, Min. "Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication." Journal of Media Business Studies 2, no. 2 (2005): 71–73. http://dx.doi.org/10.1080/16522354.2005.11073434.
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Karouw, Michellina Irene, Michael Bezaleel, and Birmanti Setia Utami. "Perancangan Social Media Strategy Instagram PT XYZ untuk Membangun Brand Awareness." Nirmana 24, no. 2 (2024): 123–36. http://dx.doi.org/10.9744/nirmana.24.2.123-136.
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Strategi media sosial merupakan sebuah perencanaan terstruktur yang digunakan untuk mencapai suatu tujuan yang diinginkan pada media sosial. Banyaknya pengguna aktif media sosial di Indonesia memberikan kesempatan kepada setiap perusahaan untuk mempromosikan produk atau jasa yang ditawarkan dengan menjangkau konsumen-konsumen potensial melalui media sosial. Instagram merupakan salah satu media sosial yang sering digunakan oleh target audiens PT XYZ. Oleh karena tujuan penelitian ini adalah merancang strategi media sosial Instagram PT XYZ untuk membangun kesadaran merek PT XYZ. Metode penelitian yang digunakan adalah metode kualitatif di mana tahapan penelitiannya mengacu pada social media strategy wheels. Berdasarkan hasil pengujian, strategi media sosial Instagram yang dirancang dapat memberikan informasi yang dibutuhkan target audiens dalam pengembangan bisnis mereka dan memberi keyakinan kepada target audiens untuk menggunakan jasa PT XYZ. Hasil dari penelitian ini adalah strategi media sosial Instagram yang mampu membangun brand awareness PT XYZ.
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Gunn, Moira A. "Bioenterprise Media Strategy 2020." Journal of Commercial Biotechnology 25, no. 2 (2020). http://dx.doi.org/10.5912/jcb884.
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In 2012 and 2016, the first two strategic science-business media models were published (SBBMM 1.0 and 2.0). Since that time, there have been significant changes both to the media landscape and to the usage and capability of online and social media platforms. This paper seeks to describe the current bioindustry-relevant media landscape, to introduce a new media model, the Strategic Bioenterprise Media Model 2020 (SBMM 2020), which reflects this new landscape, and to present a mainstream submodel to support the latest opportunity for biotechnology media coverage: Mainstream Media. Examples are drawn from media coverage following the FDA approvals of Zulresso from Sage Therapeutics, Aimovig from Novartis and Amgen, and AquAdvantage salmon from AquAdvantage Technologies. The overall goal of this paper is to equip bioenterprise professionals with an understanding of media dynamics and the strategic potential it brings, ultimately contributing to bioenterprise success.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 2 (2014). http://dx.doi.org/10.1108/sl-01-2014-0013.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 3 (2014). http://dx.doi.org/10.1108/sl-03-2014-0025.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 4 (2014). http://dx.doi.org/10.1108/sl-06-2014-0041.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 41, no. 6 (2013). http://dx.doi.org/10.1108/sl-07-2013-0061.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 5 (2014). http://dx.doi.org/10.1108/sl-08-2014-0055.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 43, no. 6 (2015). http://dx.doi.org/10.1108/sl-09-2015-0076.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 1 (2014). http://dx.doi.org/10.1108/sl-10-2013-0076.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 42, no. 6 (2014). http://dx.doi.org/10.1108/sl-10-2014-0076.
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Henry, Craig. "Strategy in the media." Strategy & Leadership 43, no. 1 (2015). http://dx.doi.org/10.1108/sl-11-2014-0091.
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