Relevant bibliographies by topics / Media tie-ins

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  1. Journal articles
  2. Dissertations / Theses
  3. Books

Academic literature on the topic 'Media tie-ins'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 January 2023

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Journal articles on the topic "Media tie-ins"

1

Selvadurai, Vashanth, Peter Vistisen, and Daniel Binns. "Bridge Complexity as a Factor in Audience Interaction in Transmedia Storytelling." Journal of Asia-Pacific Pop Culture 7, no. 1 (2022): 85–108. http://dx.doi.org/10.5325/jasiapacipopcult.7.1.0085.

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Abstract To date, the scholarship on transmedia storytelling has focused on analyzing existing properties or on establishing holistic approaches to the craft itself. Missing from the scholarship are deep considerations of the individual mechanics at work during the telling of a story across multiple media platforms. We examine state-of-the-art transmedia properties to identify how audience motivations are engineered to ensure that the audience transitions from one media platform to another. Complicated story transitions, or “bridges,” are an effect of the increased complexity of transmedia fra
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Bhargava, Sheela, and Parul Gupta. "Boat: the Indian startup scripts a revolutionizing growth strategy." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–40. http://dx.doi.org/10.1108/eemcs-09-2021-0318.

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Learning outcomes The case will help learners to analyse how effective handling of an extended marketing mix of 7Ps (product, price, place, promotion, physical evidence, participants and processes) makes a startup profitable in its initial years of inception; understand the significance of the online marketing strategies like digital marketing and social media marketing implemented by firms to attain a competitive edge amongst established local and global competitors; examine the strategic challenges faced by a business enterprise while entering an emerging market; analyse the growth strategie
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Hambleton, Jennifer, and Christine Quail. "Llamas are the new unicorns: Craft as competitive television." International Journal of Cultural Studies, November 27, 2020, 136787792097096. http://dx.doi.org/10.1177/1367877920970962.

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‘Making’ and crafting have been transformed into a reality TV competition, hosted by celebrities, with promotional tie-ins to other media and cultural products. As such, shows like Making It, Craft Wars, and Ellen’s Design Challenge define ‘craft’ according to particular logics familiar to reality TV programming, which highlight making as a competition in which contestants vie for cash prizes and honorific titles engaging with particular gendered logics of neoliberal markets and histories of ‘craft’. This article examines three craft TV shows to interrogate the nexus of craft and reality and c
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Barnes, Stuart. "Virtual Worlds Come Of Age." Journal For Virtual Worlds Research 3, no. 3 (2010). http://dx.doi.org/10.4101/jvwr.v3i3.885.

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Virtual worlds have been purported to provide a fertile bed for marketing and brand-building for real-life companies. In Second Life, for example, there was a flurry of media hype and activity by companies in the period from 2007-2008. Several years on, however, the reality is that most of the big name brands have pulled out of Second Life. One of the reasons for this is the poor level of value generated for customers by the virtual brand experience, poor interactivity, a lack of brand and channel fit, and inadequate understanding of virtual communities. Recently, a new form of more targeted b
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Casey, Emma, and Jo Littler. "Mrs Hinch, the rise of the cleanfluencer and the neoliberal refashioning of housework: Scouring away the crisis?" Sociological Review, November 19, 2021, 003802612110595. http://dx.doi.org/10.1177/00380261211059591.

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This article extends sociological and feminist accounts of housework by examining the social significance of the rise of the ‘cleanfluencer’: online influencers who supply household cleaning and organization tips and modes of lifestyle aspiration via social media. We focus on ‘Mrs Hinch’; aka Sophie Hinchliffe from Essex, the ‘homegrown’ Instagram star with 4.1 million followers who shares daily images and stories of cleaning and family life, and has a series of bestselling books, regular daytime TV appearances and supermarket tie-ins. We argue that, within neoliberal culture, housework is now
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6

Bourdaa, Mélanie. "From One Medium to the Next: How Comic Books Create Richer Storylines." M/C Journal 21, no. 1 (2018). http://dx.doi.org/10.5204/mcj.1355.

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Transmedia storytelling, as defined by Henry Jenkins in 2006 in his book Convergence Culture, highlights a production strategy that aims to augment the narration of a cultural work by scattering it across several media platforms—digital or non-digital. The term is certainly quite recent, but the practices are not new and allow us to understand the evolution of the cultural industries and the creation of a new media ecosystem. As Matthew Freeman states, transmedia storytelling always relies on industrial changes, the narration adapting itself to new media synergies and novelties to create engag
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Fraim, John. "Friendly Persuasion." M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1825.

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"If people don't trust their information, it's not much better than a Marxist-Leninist society." -- Orville Schell Dean, Graduate School of Journalism, UC Berkeley "Most people aren't very discerning. Maybe they need good financial information, but I don't think people know what good information is when you get into culture, society, and politics." -- Steven Brill,Chairman and Editor-in-chief, Brill's Content Once upon a time, not very long ago, advertisements were easy to recognise. They had simple personalities with goals not much more complicated than selling you a bar of soap or a box of c
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Rutherford, Leonie Margaret. "Re-imagining the Literary Brand." M/C Journal 18, no. 6 (2016). http://dx.doi.org/10.5204/mcj.1037.

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IntroductionThis paper argues that the industrial contexts of re-imagining, or transforming, literary icons deploy the promotional strategies that are associated with what are usually seen as lesser, or purely commercial, genres. Promotional paratexts (Genette Paratexts; Gray; Hills) reveal transformations of content that position audiences to receive them as creative innovations, superior in many senses to their literary precursors due to the distinctive expertise of creative professionals. This interpretation leverages Matt Hills’ argument that certain kinds of “quality” screened drama are d
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Hawley, Erin. "Re-imagining Horror in Children's Animated Film." M/C Journal 18, no. 6 (2016). http://dx.doi.org/10.5204/mcj.1033.

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Introduction It is very common for children’s films to adapt, rework, or otherwise re-imagine existing cultural material. Such re-imaginings are potential candidates for fidelity criticism: a mode of analysis whereby an adaptation is judged according to its degree of faithfulness to the source text. Indeed, it is interesting that while fidelity criticism is now considered outdated and problematic by adaptation theorists (see Stam; Leitch; and Whelehan) the issue of fidelity has tended to linger in the discussions that form around material adapted for children. In particular, it is often assume
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Allison, Deborah. "Film/Print." M/C Journal 10, no. 2 (2007). http://dx.doi.org/10.5204/mcj.2633.

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 Introduction Based on the profusion of scholarly and populist analysis of the relationship between books and films one could easily be forgiven for thinking that the exchange between the two media was a decidedly one-way affair. Countless words have been expended upon the subject of literary adaptation, in which the process of transforming stories and novels into cinematic or televisual form has been examined in ways both general and particular. A relationship far less well-documented though is that between popular novels and the films that have spawned them. With the nota
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Dissertations / Theses on the topic "Media tie-ins"

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Günther, Silke. "Serienheldinnen multimedial : Content-Universen zu nordamerikanischen Fernsehserien /." Frankfurt am Main [u.a.] : Lang, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015958996&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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2

Whitelaw, Sandra. "The attraction of sloppy nonsense: resolving cognitive estrangement in Stargate through the technologising of mythology." Thesis, Queensland University of Technology, 2007. https://eprints.qut.edu.au/16547/1/Sandra_Whitelaw_Thesis.pdf.

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The thesis consists of the novel, Stargate Atlantis: Exogenesis (Whitelaw and Christensen, 2006a) and an accompanying exegesis. The novel is a stand-alone tie-in novel based on the television series Stargate Atlantis (Wright and Glassner), a spin-off series of Stargate SG-1 (Wright and Cooper) derived from the movie Stargate (Devlin and Emmerich, 1994). Set towards the end of the second season, Stargate Atlantis: Exogenesis begins with the discovery of life pods containing the original builders of Atlantis, the Ancients. The mind of one of these Ancients, Ea, escapes the pod and possesses D
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Whitelaw, Sandra. "The attraction of sloppy nonsense: resolving cognitive estrangement in Stargate through the technologising of mythology." Queensland University of Technology, 2007. http://eprints.qut.edu.au/16547/.

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The thesis consists of the novel, Stargate Atlantis: Exogenesis (Whitelaw and Christensen, 2006a) and an accompanying exegesis. The novel is a stand-alone tie-in novel based on the television series Stargate Atlantis (Wright and Glassner), a spin-off series of Stargate SG-1 (Wright and Cooper) derived from the movie Stargate (Devlin and Emmerich, 1994). Set towards the end of the second season, Stargate Atlantis: Exogenesis begins with the discovery of life pods containing the original builders of Atlantis, the Ancients. The mind of one of these Ancients, Ea, escapes the pod and possesses D
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Books on the topic "Media tie-ins"

1

Tine, Robert. Drop zone: A novel. Jove Books, 1995.

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2

Norst, Joel. Colors: A novel. Pocket Books, 1988.

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Copyright Paperback Collection (Library of Congress), ed. Dark city: A novel. St. Martin's Paperbacks, 1998.

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4

David, Jacobs. Storm Force. Harper Entertainment, 2008.

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5

Campbell, Black, Kahn James, and MacGregor Rob, eds. The adventures of Indiana Jones. Lucas Books, 2008.

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L, Haynes Mark, ed. 24: One shot. IDW Pub., 2004.

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7

Rinzler, J. W. The complete making of Indiana Jones: The definitive story behind all four films. Del Rey, 2008.

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8

Hurst, Walter E. Film superlist: Motion pictures in the U.S. public domain, 1950-1959. 7 Arts Press, 1989.

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Hurst, Walter E. Film superlist: Motion pictures in the U.S. public domain. Hollywood Film Archive, 1989.

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10

Pras. Ghetto supastar. Pocket Books, 1999.

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