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Academic literature on the topic 'Mediální sdělení'
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Dissertations / Theses on the topic "Mediální sdělení"
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Průchová, Jaroslava. "Mediální obraz stanic pro zraněné živočichy." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-72167.
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The objective of this thesis " Medial icon of casualty animals' central rescue stations "is to find out the medial icon of central rescue stations engaged in protection of free-living animals and medical icon of the others ecologic enterprises in regional journal Deník. The intention of this thesis will be assignment by the contentual analysis of articles issued in regional journal how media in Czech republic presented acivities of the central rescue stations engaged in protection of free-living animals as compared with the presentation of others ecologic enterprises. The articles will be lied under the quantitative and qualitative contentual analysis, when first the articles will be chosen and filtered. In qualitative part the articles will be analysed according to selected criterions, that contribute to formation of medial presentation of researched organisation and their medial icon conception. Availabe objective of the thesis I have selected 3 hypotesis, that will be affirmed or controverted by folow-up research.
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Škapiková, Šárka. "Využití procesu tvorby mediálních sdělení v mediální výchově." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-298761.
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The dissertation deals with media use in Media education. This dissertation consists of two parts, descriptive part and a research. First descriptive part defines Media education problems and introduces the concrete initiative in Media education, school media education and especially the free time activities concentrated on the media problems. The research part specifies the basic hypothesis: using of media in Media education is another way, next to RVP, how to reach a high media literacy. In other words practical use of media teaches children - pupils and students- it is a good way to go.
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Pániková, Klára. "Mediální obraz papeže Benedikta XVI. v českém tisku: diskursivní analýza mediálních sdělení." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-292434.
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The aim of this diploma thesis is to analyse the media presentation of the Pope Benedict XVI. in the Czech press. We arise from the assumtion that the way the Czech press writes about the present Pope is set by a certain discourse. That is why we use the method of dicourse analysis designed by Michel Foucault. Having carefully analysed altogether 690 articles from selected newspapers and magazines published between 02/04/2005 and 31/12/2007 we reached a number of fragmental results which in the end turned to be the parts of the searched for discourse. In so doing some hidden motives, which seem to form an esential part of the media presentation of the Pope Benedict XVI., emerged. Along with that the absence of the journalists' ability to assess the proper meaning of some words or to lay proper stresses appeared too. As this thesis brings out, the journalists are at the same time impossible to take a step forward in this as their way of thinking about the Pope is set by the discourse (that they themselves first created). So, we came to the conclusion that the media presentation of the Pope Benedict XVI. is influenced by, e.g. stereotypes we Czechs have about the German nationality or artificially (by journalists) connected events in Benedict's life. We also show that the present Pope is a very good object of...
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Caltová, Veronika. "Mediální výchova jako prostředek rozvoje kritického hodnocení mediálních sdělení u žáků druhého stupně základních škol." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388815.
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The thesis is focused on the influence of media education of the ability of students of the second grade of elementary schools to interpret media communication. The reader will be provided an insight into the issue of media and their influence on a person with a main focus on the students of the second grade of elementary school. The second part of this thesis present the concept of media education, it offers a proposal for a block of media education with assessment of the impal of teaching on the respektive competencies of the students. The effectiveness of the teaching will be assessed through research surveys designed as a qualitative comparison of students' testimonies after completing a media education course, using the group interview Focus group. The questions are focused on the critical analysis of media communication, whereas students' answers are compared with a control group that was not equally educated. KEYWORDS advertisement, influence, focus group, media, mass media, media education, second grade of elementary school
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KIMMEL, Tomáš. "OBSAHOVÁ ANALÝZA REKLAMNÍCH SDĚLENÍ V ČASOPISECH PRO ŽÁKY ZÁKLADNÍCH ŠKOL (SE ZAMĚŘENÍM NA OBDOBÍ 2009-2011)." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-137413.
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The main theme of the work is content analysis of advertisements in magazines for children and youth and the inclusion of this issue into a cross-cutting theme in Media Education (for 2nd grade of primary school), including applications in the teaching units. The characteristic of these journals is followed by an analysis of individual advertising messages, including their evaluation. The practical part is focused on the design of educational activities designed for use in lessons of civics and art education in the cross-cutting theme of Media Education. Teaching units are designed based on previous implementation and subsequent evaluation at a primary school in Lhenice during the academic year 2011/12.
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Nejezchlebová, Lenka. "Sex v soudobé mediální komunikaci : na příkladu současné reklamy v českých tištěných médiích (se zvláštním zřetelem na dvouznačnost sdělení)." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-269093.
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This thesis tries to monitor occurrence and use of sexual information in contemporary advertising in Czech printed media. It describes ways and means that the advertising uses to express erotic and sexual messages. It also presents sex in advertising as a certain phenomenon from several points of view (criticism of sex sexism and gender stereotypes in advertising from the viewpoint of feminist movement and gender studies, effectivity of use of sex in advertising etc.). The sex in advertising is also put into context of historical and contemporary Czech and world advertising. Powered by TCPDF (www.tcpdf.org)
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Pečenková, Jana. "Role symbolu v mediální komunikaci." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-329997.
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My thesis is devoted to the topic of symbols in media messages. I choose this topic mainly because I work in media communication, specifically in the field of public relations, and that is why I wanted to focus on the area that is close to me not only professionally. Symbols are one of the signs whose meaning depends on the cultural or social context and the value system. My intention is with the help of various methods of semiotic analysis to show how media messages are full of symbols and that we are often not aware of their meaning and affect on us. Media messages are all around us, and thus we are confronted with them every day. It is important to be aware of their meaning because they are part of our cultural environment and thus they affect us backward.
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Růžičková, Nicole. "Katastrofa? Události ve změněných souvislostech - inspirace pro vlastní tvorbu i výtvarnou výchovu." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-346712.
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This dissertation follows the topic of media and visual communication with relations to art. The theoretical part explains the usage and influence of such medias in the past and present, the communication between people and their visual statements, their psychological effects in connection to the manipulation of the picture. The practial part on the other hand, further explains the precise catastrophical events in the news and their overall effect in connection to personal explenations of said catastrophy. The last, Didaktical part, goes into detail on the transformation of catastrophies and possibility of applicating the medial education into the general creative uprbringing. Key Words Media, communcation, visual statements, manipulation of picture, catastrophy, medial education Powered by TCPDF (www.tcpdf.org)
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Hoffmannová, Aneta. "EYOWF 2011 a mytologické postupy v marketingových strategiích kampaně (sémiotická analýza)." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329143.
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The diploma thesis "EYOWF 2011 and mythologization of the commercial strategies in a market campaign" deals with a semiotic analysis and mythologization of the promotional video for 10th European Youth Olympic Winter Festival 2011. This study is drawn up as semiotic analysis comprised of the theories of symbolic interactionism and mythologization as a secondary narrative. The thesis is based on theories of the meaning construction and the terminology of the linguist Ferdinand de Saussure, a French semiotican Ronald Barthes and a triadical concept of the sign by Charles Sanders Peirce. The study works on the construction of a commercial message, market communication and use of the specific sign as a primary structural element. An analyzed sample is an audiovisual commercial - 2 minutes and 52 seconds which contents the elements of the entire communicative campaign. The used method is a semiotic analysis which offers insights via description and interpretation of the particular encoded signs. The main focus is concentrating on the camera take and cuts, graphics, colour, characters and the entire mythologization process.
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Frauenterková, Linda. "Analýza vizuálních prvků mediálního sdělení v sociálních reklamách." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-333226.
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The focus of this thesis is on the subject of social advertising. The first part of the thesis presents a theoretical base related to the subject. This part is focused on a specific type of social advertising, its characteristics, the differences between theory and practice in terms of social marketing and its objectives. Along with these topics, the history of social marketing, its methodology and implementation in the Czech Republic and United States of America will be revealed as well. There are also specified differences between social and commercial marketing, common subjects of social advertising and ethical aspects of social marketing. This part is also implicated with an evaluation of effectiveness of social marketing, non-profit organizations and societal responsibility. The practical part of this thesis is examined using the semiotic and image analysis; a sample of twenty-seven campaigns of social advertising which have appeared in the Czech media scene during the years of 2012 and 2013. The objects of this analysis are printed advertisements, outdoor campaigns and several commercial spots of social advertising. In the last part of the thesis, there are mentioned areas of social advertisements which are currently the most focused on. That is examined using the content analysis.