Relevant bibliographies by topics / Mediaplex

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  1. Journal articles
  2. Dissertations / Theses
  3. Books

Academic literature on the topic 'Mediaplex'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Mediaplex"

1

Cha, Dongik. "Consciousness on the Media Art of Public Structure - Focused on the Mediapole in Seomyun Special Street -." CONTENTS PLUS 13, no. 1 (February 27, 2015): 91–103. http://dx.doi.org/10.14728/kcp.2015.13.01.091.

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Dissertations / Theses on the topic "Mediaplex"

1

Brown, James, and katsuben@internode on net. "South Korean Film Since 1986: The Domestic and Regional Formulation of East Asia’s Most Recent Commercial Entertainment Cinema." Flinders University. School of Humanities (Screen Studies), 2006. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20071122.143238.

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This thesis investigates the historically composed political and economic contexts that contributed to the late 1990s commercial renaissance of Korean national cinema and that have sustained the popularity of Korean films among local and regional audiences ever since. Unlike existing approaches to the topic, which emphasise the textual characteristics of national film production, this thesis considers relations between film production, distribution, exhibition, and ancillary markets, as well as Korean cinema’s engagement with international cinemas such as Hollywood, Hong Kong, China and Japan.
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2

Reichert, Steve. "Die Entwicklung eines Mediaplans für das Werdauer Hallen- und Freibad Webalu." Master's thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2009. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-23802.

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Ziel ist die Erarbeitung eines Mediaplans, welcher die Relevanz des Erlebnismarketings beachtet und das Eventmarketing - als notwendige Voraussetzung zur Umsetzung des Erlebnismarketingkonzeptes - beinhaltet. Im theoretischen Teil werden aus dem Kommunikationsplanungsprozess – den Schwerpunkt hierbei bildet die interinstrumentellen Allokation, die Intermediaselektion und die Intramediaselektion - die geeigneten Werbeträger und Werbemittel ausgewählt und im Mediaplan für 2010 budgetiert. Für eine erfolgreiche Umsetzung des Werbeplans unter dem Aspekt der Erlebnisorientierung, werden im weiteren
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Books on the topic "Mediaplex"

1

Ltd, ICON Group. MEDIAPLEX, INC.: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series). 2nd ed. Icon Group International, Inc., 2000.

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2

Ltd, ICON Group. MEDIAPLEX, INC.: Labor Productivity Benchmarks and International Gap Analysis (Labor Productivity Series). 2nd ed. Icon Group International, Inc., 2000.

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