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Relevant bibliographies by topics / Medical communication

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Academic literature on the topic 'Medical communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 21 February 2023

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Journal articles on the topic "Medical communication"

1

James, Lisa Chamberlain, and Sarah Richardson. "Medical Communication." Medical Writing 22, no. 1 (March 2013): 65–66. http://dx.doi.org/10.1179/2047480612z.00000000087.

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James, Lisa Chamberlain, and Jean-Louis Carsol. "Medical Communication." Medical Writing 22, no. 2 (June 2013): 152–55. http://dx.doi.org/10.1179/2047480613z.00000000094.

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James, Lisa Chamberlain, and Menorca Chaturvedi. "Medical Communication." Medical Writing 23, no. 2 (May 15, 2014): 146–47. http://dx.doi.org/10.1179/2047480614z.000000000201.

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James, Lisa Chamberlain, Julia Forjanic Klapproth, and Douglas Fiebig. "Medical Communication." Medical Writing 23, no. 3 (August 11, 2014): 241–44. http://dx.doi.org/10.1179/2047480614z.000000000225.

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Sikorska, О., and О. Shanina. "CONFLICT MEDICAL COMMUNICATION." International Humanitarian University Herald. Philology, no. 54 (2022): 91–94. http://dx.doi.org/10.32841/2409-1154.2022.54.22.

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Jankowska, Katarzyna, and Tomasz Pasierski. "Medical communication: a core medical competence." Polish Archives of Internal Medicine 124, no. 7-8 (May 30, 2014): 350–51. http://dx.doi.org/10.20452/pamw.2335.

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Johnson, Ernest W. "Communication and Medical Devices." Journal of Back and Musculoskeletal Rehabilitation 3, no. 3 (July 1, 1993): viii. http://dx.doi.org/10.3233/bmr-1993-3304.

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Kirschbaum, Kristin, and Sally A. Fortner. "Medical culture and communication." Journal of Communication in Healthcare 5, no. 3 (October 2012): 182–89. http://dx.doi.org/10.1179/1753807612y.0000000010.

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&NA;. "Free Communication/Slide - Medical." Medicine & Science in Sports & Exercise 40, Supplement (May 2008): 36. http://dx.doi.org/10.1249/01.mss.0000320805.81323.d2.

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&NA;. "Free Communication/Poster - Medical." Medicine & Science in Sports & Exercise 40, Supplement (May 2008): 47. http://dx.doi.org/10.1249/01.mss.0000321009.20927.06.

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Dissertations / Theses on the topic "Medical communication"

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Carroll, Melissa A. "Communication Theory in Physician Training: Examining Medical School Communication Curriculum at American Medical Universities." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504873270954601.

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Kod, M. S. "Wireless powering and communication of implantable medical devices." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3004891/.

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Alexander, Diane Elizabeth. "Technical Communication, Medical Writing and I.T. Converge: An Internship at Cincinnati Children's Hospital Medical Center." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1292436407.

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Afonso, Ana Filipa Pires. "Reducing linearity requirements for in-body communication in the medical implant communication service band." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/18395.

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Mercier, Patrick Philip. "Communication and energy delivery architectures for personal medical devices." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/75642.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2012.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 219-232).
Advances in sensor technologies and integrated electronics are revolutionizing how humans access and receive healthcare. However, many envisioned wearable or implantable systems are not deployable in practice due to high energy consumption and anatomically-limited size constraints, necessitating large form-factors for external devices, or eventual surgical re-implantation procedures for in-vivo applications. Since communication and energy-management sub-systems often dominate the power budgets of personal biomedical devices, this thesis explores alternative usecases, system architectures, and circuit solutions to reduce their energy burden. For wearable applications, a system-on-chip is designed that both communicates and delivers power over an eTextiles network. The transmitter and receiver front-ends are at least an order of magnitude more efficient than conventional body-area networks. For implantable applications, two separate systems are proposed that avoid reimplantation requirements. The first system extracts energy from the endocochlear potential, an electrochemical gradient found naturally within the inner-ear of mammals, in order to power a wireless sensor. Since extractable energy levels are limited, novel sensing, communication, and energy management solutions are proposed that leverage duty-cycling to achieve enabling power consumptions that are at least an order of magnitude lower than previous work. Clinical measurements show the first system demonstrated to sustain itself with a mammalian-generated electrochemical potential operating as the only source of energy into the system. The second system leverages the essentially unlimited number of re-charge cycles offered by ultracapacitors. To ease patient usability, a rapid wireless capacitor charging architecture is proposed that employs a multi-tapped secondary inductive coil to provide charging times that are significantly faster than conventional approaches.
by Patrick Philip Mercier.
Ph.D.

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Lawrence, Heidi. "Conscientious Object-ion: Rhetoric, Professional Communication, and Medical Controversy." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/52864.

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Vaccination is power—power to prevent disease, power to shape populations, power to define sickness and health, and power to compel scientific beliefs into the bodies of people around the globe. It is unsurprising, therefore, that vaccinations have garnered centuries of dissent. Specifically, the conscience—the parent or patient’s perceived right to make vaccination decisions based on personal perceptions of acceptable risks—has been used since vaccination’s inception as a rationale for individual rights to refuse vaccines in the face of the very public health goals that vaccinations aim to achieve. Existing studies of vaccine disputes in medical literature have understood vaccine questions to be a problem of scientific knowledge or literacy, claiming largely that vaccine skepticism arises from a lack of proper comprehension or understanding of the scientific and medical bases for vaccination or statistical evidence proving vaccines are safe and effective. Studies of vaccination controversy in social science, communications, and historical literatures have largely examined the role that alternative notions of risk valuation, sources of trusted health information (such as preferring the advice of friends and neighbors to doctors), or conceptions of uncertainty have played in largely parental decision making about childhood vaccinations. Despite these extensive studies of vaccine sentiment, vaccine skepticism and refusal remains a small, though significant, voice in public debate. This dissertation examines vaccine discourses as object-oriented rhetorics—as rhetorics shaped and defined by the physicality of the vaccine’s operation—as a way of re-conceptualizing the vaccine debate. Using object-oriented theories from computer programming, philosophy, and rhetoric, this research examines the professional and public voices that make up contemporary vaccine controversy. Through three data sets, including interviews with physicians, parent discourses produced on the Internet, and survey responses from young adults, this dissertation observes that vaccines function as objects that have multiple, coexisting operations for different actors across the medical system. Consequently, vaccination controversy can be conceptualized not as accurate versus inaccurate understandings of science or as a conflict of perspectives, but instead as a by-product of multiple ontologies of vaccines at work under competing disease exigencies.
Ph. D.

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Savci, Huseyin Serif. "Low-power CMOS receiver for medical implant communication services." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2008. http://wwwlib.umi.com/cr/syr/main.

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Chatwin, John. "Communication in homoeopathic therapeutic encounters." Thesis, University of York, 2003. http://etheses.whiterose.ac.uk/14170/.

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Daly, Zuleika. "Women's experiences of communication with medical staff during complicated pregnancy." Thesis, Middlesex University, 2015. http://eprints.mdx.ac.uk/21266/.

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This study explored the ways in which women experienced non-facilitative communication with medical staff during a complicated pregnancy. Complicated pregnancy has been associated with a higher risk of mental health difficulties. The research was carried out in Ireland and focused on women’s relationships with medical hospital staff during this time as they are ideally placed to offer relational support, and potentially prevent longer term problems. In-depth interviews were conducted with six women. The qualitative methodology of interpretive phenomenological analysis was used to understand their experiences. Four superordinate themes emerged. These were ‘Information difficulties' ‘Disempowerment', ‘Empathic failure’ and ‘Relational impacts’. Crucial information was withheld, private details were discussed in public spaces and key aspects of women’s experiences were omitted from their hospital notes. Participants spoke of feeling disempowered and manipulated by staff. All participants referred repeatedly to feeling that the majority of staff failed to demonstrate empathy. Women felt isolated and unseen, with staff focused on tasks rather than holistic treatment and their infant’s needs but not those of the women. Finally, women described how their relationships with themselves, partners, and crucially, their infants had been impacted. Participants’ accounts may represent a gap in the care of women who experience the trauma of serious pregnancy complications. Findings suggest a role for counselling psychologists in providing training and consultation for medical staff in order that they might develop the capacity to offer improved support to women and infants during this time when they are more susceptible to mental health difficulties.

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Mutemwa, Muyowa. "A Mobile Deaf-to-hearing communication aid for medical diagnosis." University of the Western Cape, 2011. http://hdl.handle.net/11394/2964.

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>Magister Scientiae - MSc
Many South African Deaf people use their mobile phones for communication with SMSs yet they would prefer to converse in South African Sign Language. Deaf people with a capital `D' are different from deaf or hard of hearing as they primarily use sign language to communicate. This study explores how to design and evaluate a prototype that will allow a Deaf person using SASL to tell a hearing doctor how s/he is feeling and provide a way for the doctor to respond. A computer{based prototype was designed and evaluated with the Deaf people in a previous study. Results from the user trial of the computer{based mock{up indicated that Deaf users would like to see the prototype on a cell phone. Those user trial results, combined with our own user survey results conducted with Deaf people, are used as requirements. We built a prototype for a mobile phone browser by embedding SASL videos inside XHTML pages using Adobe Flash. The prototype asks medical questions using SASL videos. These questions are arranged in an organized way that helps in identifying a medical problem. The answers to the questions are then displayed in English and shown to the doctor on the phone. A content authoring tool was also designed and implemented. The content authoring tool is used for populating the prototype in a context free manner allowing for plug and play scenarios such as a doctor's office, Department of Home A airs or police station. A focus group consisting of Deaf people was conducted to help in the design and pilot trial of the system. A final user trial was conducted with more than thirty Deaf people and the results are presented and analyzed. Data is collected with questionnaires, semi-structured interviews and video recordings. The results indicate that most of the Deaf people found the system easy to learn, easy to navigate through, did not get lost and understood the sign language in the videos on the mobile phone. The hand gestures and facial expressions on the sign language videos were clear. Most of them indicated they would like to use the system for free, and that the system did not ask too many questions. Most of them were happy with the quality of the sign language videos on the mobile phone and would consider using the system in real life. Finally they felt their private information was safe while using the system. Many South African Deaf people use their mobile phones for communication with SMSs yet they would prefer to converse in South African Sign Language. Deaf people with a capital `D' are different from deaf or hard of hearing as they primarily use sign language to communicate. This study explores how to design and evaluate a prototype that will allow a Deaf person using SASL to tell a hearing doctor how s/he is feeling and provide a way for the doctor to respond. A computer{based prototype was designed and evaluated with the Deaf people in a previous study. Results from the user trial of the computer{based mock{up indicated that Deaf users would like to see the prototype on a cell phone. Those user trial results, combined with our own user survey results conducted with Deaf people, are used as requirements. We built a prototype for a mobile phone browser by embedding SASL videos inside XHTML pages using Adobe Flash. The prototype asks medical questions using SASL videos. These questions are arranged in an organized way that helps in identifying a medical problem. The answers to the questions are then displayed in English and shown to the doctor on the phone. A content authoring tool was also designed and implemented. The content authoring tool is used for populating the prototype in a context free manner allowing for plug and play scenarios such as a doctor's office, Department of Home A airs or police station. A focus group consisting of Deaf people was conducted to help in the design and pilot trial of the system. A final user trial was conducted with more than thirty Deaf people and the results are presented and analyzed. Data is collected with questionnaires, semi-structured interviews and video recordings. The results indicate that most of the Deaf people found the system easy to learn, easy to navigate through, did not get lost and understood the sign language in the videos on the mobile phone. The hand gestures and facial expressions on the sign language videos were clear. Most of them indicated they would like to use the system for free, and that the system did not ask too many questions. Most of them were happy with the quality of the sign language videos on the mobile phone and would consider using the system in real life. Finally they felt their private information was safe while using the system.
South Africa

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Books on the topic "Medical communication"

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Parija, Subhash Chandra, and Balachandra V. Adkoli, eds. Effective Medical Communication. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6.

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Heritage, John, and Douglas W. Maynard, eds. Communication in Medical Care. Cambridge: Cambridge University Press, 2006. http://dx.doi.org/10.1017/cbo9780511607172.

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Mogull, Scott A. Scientific and Medical Communication. New York, NY : Routledge, 2017. | Series: ATTW book series in technical and professional communication: Routledge, 2017. http://dx.doi.org/10.4324/9781315731438.

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Maher, John Christopher. International medical communication in English. Ann Arbor: University of Michigan Press, 1992.

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Finn, Nancy B., and William F. Bria. Digital Communication in Medical Practice. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84882-355-6.

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International medical communication in English. Edinburgh: Edinburgh University Press, 1990.

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F, Bria William, ed. Digital communication in medical practice. London: Springer, 2009.

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National Association of State Emergency Medical Services Directors (U.S.), ed. Planning emergency medical communications. [Washington, D.C.?]: U.S. Dept. of Transportation, National Highway Traffic Safety Administration, 1995.

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Moira, Stewart, and Roter Debra, eds. Communicating with medical patients. Newbury Park: Sage Publications, 1989.

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Angelelli, Claudia. Medical interpretation and cross-cultural communication. Cambridge, UK: Cambridge University Press, 2004.

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Book chapters on the topic "Medical communication"

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Zwitter, Matjaž. "Communication." In Medical Ethics in Clinical Practice, 45–52. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00719-5_7.

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Cho, Jinhyun. "Medical interpreting." In Intercultural Communication in Interpreting, 42–68. New York: Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9781003179993-3.

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Seshadri, Krishna. "Doctor–Patient Communication." In Effective Medical Communication, 49–61. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_5.

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Denmark, T. Kent, Andrew Bard, Albert Nguyen, James W. Rhee, and Dustin D. Smith. "Medical Error/Interpersonal Communication." In Emergency Medicine Simulation Workbook, 253–79. Oxford, UK: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118449844.ch12.

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Bansal, Arvind Kumar, Javed Iqbal Khan, and S. Kaisar Alam. "DICOM – Medical Image Communication." In Introduction to Computational Health Informatics, 301–50. Boca Raton : CRC Press, [2020] | Series: Chapman & Hall/CRC data mining and knowledge discovery series: Chapman and Hall/CRC, 2019. http://dx.doi.org/10.1201/9781003003564-6.

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Anand, M. L. "Medical Electronics." In Modern Electronics and Communication Engineering, 203–30. London: CRC Press, 2021. http://dx.doi.org/10.1201/9781003222972-12.

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Mudiyanse, Rasnayaka M., and Amaya Ellawala. "Communication Vocabulary and Landscape." In Effective Medical Communication, 3–15. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_1.

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Adkoli, Balachandra V., and Swati Pawar. "Conflict Management and Communication." In Effective Medical Communication, 179–86. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_17.

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Bhavanani, Ananda Balayogi. "Salutogenesis Approach to Communication." In Effective Medical Communication, 235–45. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_23.

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Bhat, B. Vishnu, and Manoj Kumar Kingsley. "Effective Non-verbal Communication." In Effective Medical Communication, 39–47. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_4.

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Conference papers on the topic "Medical communication"

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Ratib, Osman M., Antoine Rosset, and J. Michael McCoy. "General consumer communication tools for improved image management and communication in medicine." In Medical Imaging, edited by Osman M. Ratib and Steven C. Horii. SPIE, 2005. http://dx.doi.org/10.1117/12.594218.

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Higgins, H. "Communication for medical implant applications." In IEE Seminar on MNT in Medicine. IEE, 2004. http://dx.doi.org/10.1049/ic:20040587.

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Eklics, Kata, Eszter Kárpáti, Robin Valerie Cathey, Andrew J. Lee, and Ágnes Koppán. "Interdisciplinary Medical Communication Training at the University of Pécs." In Fifth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/head19.2019.9443.

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Medical communication training is being challenged to meet the demands of a more internationalized world. As a result, interdisciplinary simulation-based education is designed to advance clinical skill development, specifically in doctor-patient interactions. The Standardized Patient Program has been applied in American Medical Schools since the 1960s, implementing patient profiles based on authentic cases. At the University of Pécs, Medical School in Hungary, this model is being adapted to facilitate improving patient-interviewing, problem-solving, and medical reporting skills. The interdisciplinary program operates in Hungarian, German and English languages, utilizing actors to perform as simulated patients under the close observation of medical specialists and linguists. This innovative course is designed to train students to successfully collect patient histories while navigating medical, linguistic, emotional, and socio-cultural complexities of patients. Experts in medicine and language assess student performance, offering feedback and providing individualized training that students might improve their professional and communicative competencies. This paper examines how this interdisciplinary course provides valuable opportunities for more efficient patient-oriented communication practices. Through responding to medical emergencies, miscommunications, and conflicts in a safe environment, medical students prepare to deal with a diverse patient context, that more qualified and empathetic health personnel may be employed throughout clinics worldwide. Keywords: interdisciplinary simulation-based education, doctor-patient interaction, MediSkillsLab, medical history taking, language for specific purposes competencies

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Li, Mingyan, Sreeram Narayanan, and Radha Poovendran. "Privacy enhanced group communication in clinical environment." In Medical Imaging, edited by Osman M. Ratib and Steven C. Horii. SPIE, 2005. http://dx.doi.org/10.1117/12.595934.

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Reijns, G. L., A. R. Bakker, and J. P. J. de Valk. "Simulation And Communication Aspects Of PACS." In Medical Imaging II, edited by Roger H. Schneider and Samuel J. Dwyer III. SPIE, 1988. http://dx.doi.org/10.1117/12.968759.

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Vallee, Richard, Luis Orozco-Barbosa, and Nicolas D. Georganas. "Modeling And Simulation Of Multimedia Communication Networks." In 1989 Medical Imaging, edited by Samuel J. Dwyer III, R. Gilbert Jost, and Roger H. Schneider. SPIE, 1989. http://dx.doi.org/10.1117/12.953321.

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Kotsopoulos, Stavros A., Dimitris C. Lymberopoulos, George C. Anastassopoulos, J. Garatziotis, and Vasilios Zoupas. "New medical communication service for teleradiology application." In Medical Imaging 1993, edited by R. Gilbert Jost. SPIE, 1993. http://dx.doi.org/10.1117/12.152896.

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Huang, H. K., Ronald L. Arenson, Shyhliang A. Lou, Albert W. K. Wong, Katherine P. Andriole, Todd M. Bazzill, David A. Avrin, and Robert G. Gould. "Second generation picture archiving and communication systems." In Medical Imaging 1994, edited by R. Gilbert Jost. SPIE, 1994. http://dx.doi.org/10.1117/12.174342.

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Suzuki, Makoto, Tomohiko Kihara, and Mitsuru Yahata. "Current status of networked image communication system." In Medical Imaging 1994, edited by R. Gilbert Jost. SPIE, 1994. http://dx.doi.org/10.1117/12.174361.

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Griindken, Schumacher, Engel, and Hulsmann. "Reliable Data Communication With Medical Devices." In Proceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE, 1992. http://dx.doi.org/10.1109/iembs.1992.594799.

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Reports on the topic "Medical communication"

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Cross, Lee. Ultraviolet Communication for Medical Applications. Fort Belvoir, VA: Defense Technical Information Center, June 2012. http://dx.doi.org/10.21236/ada601826.

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Cross, Lee W. Ultraviolet Communication for Medical Applications. Fort Belvoir, VA: Defense Technical Information Center, June 2013. http://dx.doi.org/10.21236/ada601962.

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Stone, Fred P. An Examination of the Role of Communication Problems in Preventable Medical Adverse Events. Fort Belvoir, VA: Defense Technical Information Center, April 2002. http://dx.doi.org/10.21236/ada420531.

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Gertel, Art, Christopher Winchester, Karen Woolley, and Yvonne Yarker. Development and communication of the AMWA–EMWA–ISMPP Joint Position Statement on the role of professional medical writers. Oxford PharamGenesis, November 2017. http://dx.doi.org/10.21305/amwa2017.001.

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Gertel, Art, Christopher Winchester, and Karen Woolley. Development and communication of the AMWA–EMWA–ISMPP Joint Position Statement on the role of professional medical writers. Oxford PharmaGenesis, January 2018. http://dx.doi.org/10.21305/ismppeu2018.005.

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Cuevas, Adolfo. Exploring Four Barriers Experienced by African Americans in Healthcare: Perceived Discrimination, Medical Mistrust, Race Discordance, and Poor Communication. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.615.

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Perdigão, Rui A. P. Beyond Quantum Security with Emerging Pathways in Information Physics and Complexity. Synergistic Manifolds, June 2022. http://dx.doi.org/10.46337/220602.

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Information security and associated vulnerabilities have long been a pressing challenge, from the fundamental scientific backstage to the frontline across the most diverse sectors of society. At the tip of the iceberg of this problem, the citizens immediately feel that the reservation of privacy and the degradation of the quality and security of the information and communication on which they depend for the day-to-day activities, already of crucial relevance, are at stake. Naturally though, the challenges do not end there. There is a whole infrastructure for storing information, processing and communication, whose security and reliability depend on key sectors gearing modern society – such as emergency communication systems (medical, civil and environmental protection, among others), transportation and geographic information, the financial communications systems at the backbone of day-to-day transactions, the information and telecommunications systems in general. And crucially the entire defence ecosystem that in essence is a stalwart in preventing our civilisation to self-annihilate in full fulfilment of the second principle of thermodynamics. The relevance of the problem further encompasses the preservation of crucial values such as the right to information, security and integrity of democratic processes, internal administration, justice, defence and sovereignty, ranging from the well-being of the citizen to the security of the nation and beyond. In the present communication, we take a look at how to scientifically and technically empower society to address these challenges, with the hope and pragmatism enabled by our emerging pathways in information physics and complexity. Edging beyond classical and quantum frontiers and their vulnerabilities to unveil new principles, methodologies and technologies at the core of the next generation system dynamic intelligence and security. To illustrate the concepts and tools, rather than going down the road of engineered systems that we can ultimately control, we take aim at the bewildering complexity of nature, deciphering new secrets in the mathematical codex underlying its complex coevolutionary phenomena that so heavily impact our lives, and ultimately bringing out novel insights, methods and technologies that propel information physics and security beyond quantum frontiers.

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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.

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Greenberg, Bradley S., Hannes Haas, and Elisabeth Klaus. Media and Communication: Why Another Journal? Librello, August 2013. http://dx.doi.org/10.12924/mac2013.01010001.

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