Relevant bibliographies by topics / Medical revolution

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Medical revolution'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

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Journal articles on the topic "Medical revolution"

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Blackbourne, Lorne H., David G. Baer, Brian J. Eastridge, Frank K. Butler, Joseph C. Wenke, Robert G. Hale, Russell S. Kotwal, et al. "Military medical revolution." Journal of Trauma and Acute Care Surgery 73 (December 2012): S388—S394. http://dx.doi.org/10.1097/ta.0b013e31827548df.

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Blackbourne, Lorne H., David G. Baer, Brian J. Eastridge, Evan M. Renz, Kevin K. Chung, Joseph DuBose, Joseph C. Wenke, et al. "Military medical revolution." Journal of Trauma and Acute Care Surgery 73 (December 2012): S378—S387. http://dx.doi.org/10.1097/ta.0b013e3182754900.

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Blackbourne, Lorne H., David G. Baer, Brian J. Eastridge, Bijan Kheirabadi, John F. Kragh, Andrew P. Cap, Michael A. Dubick, et al. "Military medical revolution." Journal of Trauma and Acute Care Surgery 73 (December 2012): S372—S377. http://dx.doi.org/10.1097/ta.0b013e3182755662.

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&NA;. "Military medical revolution." Journal of Trauma and Acute Care Surgery 74, no. 2 (February 2013): 705–6. http://dx.doi.org/10.1097/ta.0b013e31828174f3.

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&NA;. "Military medical revolution." Journal of Trauma and Acute Care Surgery 74, no. 2 (February 2013): 705–6. http://dx.doi.org/10.1097/01.ta.0000427152.63456.be.

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&NA;. "Military medical revolution." Journal of Trauma and Acute Care Surgery 74, no. 2 (February 2013): 705–6. http://dx.doi.org/10.1097/01.ta.0000427153.63456.f7.

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Lander, Eric S. "Scientific Commentary: The Scientific Foundations and Medical and Social Prospects of the Human Genome Project." Journal of Law, Medicine & Ethics 26, no. 3 (1998): 184–88. http://dx.doi.org/10.1111/j.1748-720x.1998.tb01418.x.

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We are living through one of the greatest scientific revolutions in history: the “information revolution” in genetics. The revolution is leading to a deep understanding of biological processes and is uncovering the molecular basis of many human diseases and susceptibilities. It is also confronting society with a vast array of choices, and presenting each individual with the question of what knowledge to seek and how to act on that knowledge, My purpose is to discuss the scientific foundations of this revolution and to foreshadow its consequences.The current scientific revolution has perhaps one appropriate historical precedent: the chemical revolution that followed Dmitri Mendeleev's key insight in 1869 that the elements could be organized in a simple periodic table.
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Ballarin, Virginia L., and Roberto A. Isoardi. "Medical Revolution in Argentina." IEEE Pulse 1, no. 1 (July 2010): 39–44. http://dx.doi.org/10.1109/mpul.2010.937236.

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Klass, Daniel J. "The medical information revolution." BMJ 328, Suppl S6 (June 1, 2004): 0406223. http://dx.doi.org/10.1136/sbmj.0406223.

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Selinus, Olle C., Robert B. Finkelman, and Jose A. Centeno. "The medical geology revolution." Chinese Journal of Geochemistry 25, S1 (March 2006): 81. http://dx.doi.org/10.1007/bf02839892.

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Dissertations / Theses on the topic "Medical revolution"

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Wallace, Rick L. "Information Revolution: Getting the Militia Battle Ready: Improving the Information Skills of Medical Residents." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8770.

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Question: How effective is East Tennessee State University (ETSU) medical library in preparing its residents to be information masters when they get into private practice? Design: The study was designed as an effectiveness study using survey instruments to determine the informationseeking behaviors, information skill levels, information training adequacy, and sufficiency of information services/resources provided for ETSU resident physicians to prepare them as information masters when they get into private practice. Setting: The population is ETSU residents, who were enrolled in a residency program in the spring of 2006 at an academic medical center. Participants: ETSU has nine residency programs. There were 220 medical residents at ETSU. The whole population was surveyed as well as 150 attending physicians who work with residents. Interventions: Two survey instruments were utilized to discover information that will lead to better user satisfaction with ETSU information training and information resources/services, thus measuring quality. One aspect of this is better understanding the clients’ information-seeking behaviors. Main Outcome Measures: Quantitative analysis was performed with the SPSS software program. The data was analyzed using descriptive statistics. Inferential statistics were used to analyze relationships and differences Results: ETSU residents frequently had information needs yet infrequently sought answers. When they sought an answer they were usually successful. They preferred electronic resources and indicated time was their greatest barrier. The majority were PDA users. They believed evidence-based medicine was very important to their practice and indicated that the information received from the library changed their patient care. Most indicated a desire to have a clinical medical librarian for their program. The most frequently used resources were Google and the Web, yet they indicated these had low clinical value.
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Sharif, Hana. "Chekov, Ibsen and Flaubert’s doctors : An ideo-historical literature essay on how the medical revolution of the 19th century changed the role of doctors." Thesis, Örebro universitet, Institutionen för medicinska vetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-73521.

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Background: Today we are very likely to encounter exceedingly competent, courageous, charismatic and often times good-looking doctors as TV-show protagonists whilst flipping through the television channels. Just over a hundred years ago it would have been unimaginable for a doctor to lead a storyline, to be a well-liked hero, to even be described as competent. Aim: The purpose of this paper is to study how the medical revolution of the 19th century changed the role of doctors in society and consequently the portrayal of them in literary works and theatrical performances throughout time. Method: This essay is an ideo-historical literary analysis, with a hermeneutic approach of interpretation. The selection of landmark literary work and theatrical plays range from mid-17th century to contemporary times and are chosen on the basis of their popularity and influence. Results: The portrayal of doctors transforms from being figures used as laughingstocks, painted with colors of incompetence and deceptiveness to become highly respectable heroes of society whose steps should be followed and words should be listened to. Conclusion: An increased awareness of the different positions of doctors in society may bring the clinicians of today a better understanding about the conditions of their status. This insight might make it easier for them to navigating in a professional life with the new and ever-challenging well-read patient of today.
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Wallace, Rick L., and Jamie Price. "Information Revolution: Arming the Troops: Providing PDA Training to Rural Critical Access Hospitals." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8771.

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Program Objective: to train rural physicians how to use PDAs and the ePocrates database Setting: Tennessee rural critical access hospitals Participants: physicians Program: This patient safety initiative was a collaboration between the Tennessee Hospital Association (THA) and the Universities of Southern Maine, Minnesota, and North Dakota, and the Maine Rural Health Research Center, Upper Midwest Rural Health Research Center, QSource (Tennessee QIO), eight small rural Tennessee hospitals and BlueCross/BlueShield of Tennessee (funder). Because of THA’s knowledge of the East Tennessee State University Quillen College of Medicine Library (QCOML) through state conferences, QCOML was asked to conduct the training for the PDA segment of the project. Main Results: The goal was to provide a PDA for every hospital prescriber in eight small rural Tennessee hospitals. The project provided a Palm TX device, a two year subscription to the full suite of ePocrates software and training. One hundred-thirty clinicians were trained in PDA/ePocrates. Retraining was provided at each site as needed. Evaluation: evaluation was conducted by a 4–6 month user’s survey, usage data from ePocrates (sync, look-ups) and evaluation based on the Brigham and Women’s Hospital Survey. Conclusion: Physicians were pleased with the PDAs and indicated that the devices positively influenced their patient care. This type of cooperative venture exposes the talents of medical librarians to new populations and opens up opportunities for further collaboration.
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Carter, Nakia J., and Rick L. Wallace. "Information Revolution: Mustering the Militia: Collaborating with Public Libraries to Provide Consumer Health Information Services to 17 Rural Tennessee Counties." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8769.

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Objective: To enable primarily public libraries and secondarily public health workers and rural hospital staff to be consumer health information providers with the goal of creating a program that could be copied nationally, enabling public library workers to become an important resource in reversing our national health information illiteracy. Setting: Three regions of the state regional public library system covering seventeen counties and two regions of the state public health department system. Participants: Public library staff, public health department staff, and rural hospital staff. Program: East Tennessee State University (ETSU) College of Medicine Library partnered with public libraries to improve the delivery of health information. Four free classes were taught multiple times: “Prescription for Success,” “An Apple a Day,” “PubMed for Public Librarians,” and “From Snake Oil to Penicillin.” Regional public library directors were used to convince their staff of its value and obtain the concurrence of their boards for release time for class attendance. Classes were also developed for the public health workforce and rural hospital staff. Existing classes (with all teaching materials on the National Network of Libraries of Medicine [NN/ LM] Website) were used with the existing public library system. Results: Five-hundred thirty-three students attended the classes. Fifty-two public library workers received MLA’s Consumer Health Information Specialist certification. Thirty-one public libraries have joined NN/LM. All ordered MedlinePlus marketing materials for their libraries from InformationRx.org. Conclusion: This project helped address the public health problem of health information illiteracy by filling the gap the average person has in finding quality health information. A strength of this project is its easy replication. The project used materials that were readily available and put them to use. Any library could replicate this project in its own service area saving time and cost to the library.
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Choi, Sung-Mo. "A variant theory of policy implementation : policy content, policy context, and implementation style in Korea /." The Ohio State University, 1991. http://catalog.hathitrust.org/api/volumes/oclc/31238785.html.

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Mohler, Armin. "Die konservative Revolution in Deutschland 1918 - 1932 : ein Handbuch; Hauptband und Ergänzungsband (mit Korrigenda) in einem Band /." Graz ; Stuttgart : Stocker, 1999. http://www.bsz-bw.de/depot/media/3400000/3421000/3421308/00%5f0386.html.

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Walter, Thomas. "Interaktions-Revolution im Bankmanagement /." Wiesbaden : Wiesbaden : Deutscher Universitäts-Verlag ; Gabler, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009460960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Honold, Alexander. "Hölderlins Kalender : Astronomie und Revolution um 1800 /." Berlin : Vorwerk 8, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014278496&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Scheidgen, Hermann-Josef. "Der deutsche Katholizismus in der Revolution von 1848/49." Köln [u.a.] : Böhlau, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017005796&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Sudmann, Stefan. "Das Basler Konzil : synodale Praxis zwischen Routine und Revolution /." Frankfurt am Main [u.a.] : Lang, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013341023&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.

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Books on the topic "Medical revolution"

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Walker, Chris. Venezuela's health care revolution. Halifax: Fernwood Publishing, 2015.

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Vess, David M. Medical revolution in France 1789-1796. Ann Arbor: UMI/Bell & Howell, 1999.

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Kudiyat, Shaji Varghese. Homeopathic medicine: An unvoidable medical revolution. [San Pablo City, Philippines]: St. George Homeopathic Research and Development Center, 2001.

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Human genetics: The molecular revolution. Boston: Jones and Bartlett Publishers, 1993.

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Podimattam, Felix M. The genome revolution. Delhi: Media House, 2002.

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McLeish, Ewan. Genetic revolution. Mankato, Minn: Stargazer Books, 2009.

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McLeish, Ewan. Genetic revolution. North Mankato, MN: Stargazer Books, 2006.

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Revolution in medicine. New York: Marshall Cavendish Benchmark, 2010.

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Glen, Williams, ed. Health & revolution: The Nicaraguan experience. Oxford: Oxfam, 1989.

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Garfield, R. S. Health & revolution: The Nicaraguan experience. Oxford: Oxfam, 1989.

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Book chapters on the topic "Medical revolution"

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Reagan, James R., and Madhusudan Singh. "Medical Revolution." In Blockchain Technologies, 77–82. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-6751-3_9.

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Laor, Nathaniel, and Joseph Agassi. "The Computer Revolution in Medicine." In Diagnosis: Philosophical and Medical Perspectives, 41–66. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-009-2085-9_3.

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Gil-Curiel, Germán, and Armida de la Garza. "Film and the Medical Humanities: The ‘Romantic Science’ of Neurocinema." In The STEAM Revolution, 67–76. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-89818-6_4.

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Koens, Maarten L., and Freerk A. Leguit. "Logistics Management in Health Care: Evolution or Revolution?" In Medical Informatics Europe ’90, 467–71. Berlin, Heidelberg: Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-51659-7_87.

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Thompson, Andrew, and Norman J. Temple. "The Genomics Revolution in Medicine: A Case of Extreme Information Overload." In Ethics, Medical Research, and Medicine, 147–68. Dordrecht: Springer Netherlands, 2001. http://dx.doi.org/10.1007/978-94-010-0794-8_10.

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Parker, Dennis L., and Paul D. Clayton. "Computed Tomography: The Revolution in Computer Based Medical Imaging." In M. D. Computing: Benchmark Papers, 91–99. New York, NY: Springer New York, 1987. http://dx.doi.org/10.1007/978-1-4612-4710-4_11.

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Bhargava, Deepshikha, and Sameer Saxena. "RoHeMaSys: Medical Revolution with Design and Development of Humanoid for Supporting Healthcare." In Advances in Intelligent Systems and Computing, 133–42. New Delhi: Springer India, 2014. http://dx.doi.org/10.1007/978-81-322-1771-8_12.

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Shalev, Carmel. "In the Throes of Revolution: Birthing Pangs of Medical Reproduction in Israel and Beyond." In Cross-Cultural Comparisons on Surrogacy and Egg Donation, 327–49. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78670-4_15.

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Daly, Ann. "‘A Sudden and Complete Revolution in the Female’: Female Adolescence and the Medical Profession in Post-Famine Ireland." In Adolescence in Modern Irish History, 42–62. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9780230374911_3.

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Darling, Juanita. "Media and Revolution." In Latin America, Media, and Revolution, 1–28. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230612006_1.

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Conference papers on the topic "Medical revolution"

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Chacko, Anna K., and H. William Lollar. "Proposal for an information revolution in imaging in healthcare: the dawn of the new millenium." In Medical Imaging 1997, edited by Steven C. Horii and G. James Blaine. SPIE, 1997. http://dx.doi.org/10.1117/12.274629.

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"FACT - The G-APD revolution in Cherenkov astronomy." In 2013 IEEE Nuclear Science Symposium and Medical Imaging Conference (2013 NSS/MIC). IEEE, 2013. http://dx.doi.org/10.1109/nssmic.2013.6829590.

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Okumura, Miwa, Masaaki Tamatani, and Kenji Igarashi. "Development of x-ray detector for multislice CT with 0.5-mm slice thickness and 0.5-second revolution." In Medical Imaging 2002, edited by Larry E. Antonuk and Martin J. Yaffe. SPIE, 2002. http://dx.doi.org/10.1117/12.465624.

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Hojnik, Janja. "Challenges of the 4th Industrial Revolution for Medical Devices' Regulation in the EU." In 26th Conference Medicine, Law & Society. University of Maribor Press, 2017. http://dx.doi.org/10.18690/978-961-286-021-9.5.

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Kaura, Amit, Jonathan Sterne, Abdulrahim Mulla, Vasileios Panoulas, Ben Glampson, Jim Davies, Kerrie Woods, et al. "57 Invasive versus medical management of elderly patients with non-ST elevation myocardial infarction (NIHR Health Informatics Collaborative Senior-NSTEMI study)." In British Cardiovascular Society Annual Conference ‘Digital Health Revolution’ 3–5 June 2019. BMJ Publishing Group Ltd and British Cardiovascular Society, 2019. http://dx.doi.org/10.1136/heartjnl-2019-bcs.55.

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Stone, Zoe, Elin Powell, John Hounsell, and Aaron Wong. "167 Can the use of highly sensitive troponin assay reduce the length of hospital attendance and improve patient flow on the acute medical unit?" In British Cardiovascular Society Annual Conference ‘Digital Health Revolution’ 3–5 June 2019. BMJ Publishing Group Ltd and British Cardiovascular Society, 2019. http://dx.doi.org/10.1136/heartjnl-2019-bcs.164.

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Xi, Jianzhong, Jacob Schmidt, and Carlo Montemagno. "Self-Assembled Silicon Microdevices Driven by Muscle." In ASME 2004 3rd Integrated Nanosystems Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/nano2004-46075.

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Over the last two decades, a variety of micro-robotic systems have been developed including electrothermal, electrostatic, electrochemical, piezoelectric, and electromagnetic actuators based on MEMS technology. The development of these micro-actuators promises a revolution in biological and medical research and applications analogous to that brought about by the miniaturization of electrical devices in information technology. For example, controllable manipulation of these tiny actuators may enable precise temporal and spatial delivery of chemicals, micro-optics or microelectronics to specific targeted sites.
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Soltes, Dusan. "”Mobile phone” revolution in Africa as a key factor for transfer of EU know how for development of e-Health and related intuitive education." In 2010 IEEE 23rd International Symposium on Computer-Based Medical Systems (CBMS). IEEE, 2010. http://dx.doi.org/10.1109/cbms.2010.6042687.

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Mekki, Yosra M., Mohamed M. Mekki, Mohamed Hamammi, and Susu Zughaier. "Virtual Reality Module Depicting Catheter-Associated Urinary Tract Infection as Educational Tool to Reduce Antibiotic Resistant Hospital-Acquired Bacterial Infections." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2020. http://dx.doi.org/10.29117/quarfe.2020.0250.

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Introduction: Virtual reality (VR) and augmented reality (AR) are used as simulation models in student-patient interactive medical education and shown to enhance learning outcomes. The rise in global burden of infectious diseases and antibiotic resistance world-wide prompt immediate action to combat this emerging threat. Catheter associated urinary infections (CAUTI) are the leading cause of hospital-acquired infections. The aim of this research is to develop a virtual reality (VR) based educational tool depicting the process of CAUTI caused by antibiotic resistant bacteria. The VR-CAUTI module is designed to provide insights to health care providers and community which help in reducing the burden of antibiotic resistant infections. Material and methods: The VRCAUTI module is designed using tools including Blender, Cinema4D and Unity to create a scientifically accurate first-person interactive movie. The users are launched inside a human bladder that needs to be drained. They can witness the insertion of a medical catheter into the bladder to drain the urine. Bacteria adhere to the catheter to establish colonization and infection. An interaction between antibiotic molecules and bacteria in the biofilm is observed later. After designing the 3D models, a highlight of the interaction between models, taken from the storyboard, is used to determine the necessary animation. Moreover, dialogue that facilitates the understanding of infections and antibiotic resistance is recorded. This is followed by the assembly of the module on Unity, and enrichments such as lights and orientation. Results and conclusion: This VRCAUTI module is the proof-of-concept for designing detailed VR based scientifically very accurate medical simulation that could be used in medical education to maximize learning outcomes. VR based modules that have the potential to transform and revolutionize learning experience and render medical education compatible with the IoT in the current 4th industrial revolution.
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Chou, Kuo-Chen. "An unprecedented revolution in medicinal science." In MOL2NET, International Conference on Multidisciplinary Sciences. Basel, Switzerland: MDPI, 2015. http://dx.doi.org/10.3390/mol2net-1-b040.

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Reports on the topic "Medical revolution"

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Cantoni, Davide, and Noam Yuchtman. Medieval Universities, Legal Institutions, and the Commercial Revolution. Cambridge, MA: National Bureau of Economic Research, April 2012. http://dx.doi.org/10.3386/w17979.

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Proctor, Patrick E. Media-Enabled Insurgency as a Revolution in Military Affairs. Fort Belvoir, VA: Defense Technical Information Center, April 2008. http://dx.doi.org/10.21236/ada485103.

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Stephens, Connie L. The Revolution in Media Affairs: Reinventing US Strategic Communications in the Era of Slobodan Milosevic. Fort Belvoir, VA: Defense Technical Information Center, January 1998. http://dx.doi.org/10.21236/ada443476.

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Ortega, F., B. González Ispierto, and ME Pérez Peláez. Audiences in revolution. Use and consumption of mass media groups’ apps for tablets and smartphones. Revista Latina de Comunicación Social, October 2015. http://dx.doi.org/10.4185/rlcs-2015-1063en.

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Phinisee, Eri, Autumn Toney, and Melissa Flagg. AI and Industry: Postings and Media Portrayals. Center for Security and Emerging Technology, May 2021. http://dx.doi.org/10.51593/20200059.

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Artificial intelligence is said to be transforming the global economy and society in what some dub the “fourth industrial revolution.” This data brief analyzes media representations of AI and the alignments, or misalignments, with job postings that include the AI-related skills needed to make AI a practical reality. This potential distortion is important as the U.S. Congress places an increasing emphasis on AI. If government funds are shifted away from other areas of science and technology, based partly on the representations that leaders and the public are exposed to in the media, it is important to understand how those representations align with real jobs across the country.
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Krushelnytska, Sofiia. UKRAINE’S IMAGE IN THE FRENCH MEDIA DURING THE EVENTS OF 2004. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11065.

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The article examines the formation of the image of Ukraine by the French media during the Orange Revolution. The main factors influencing the tone of publications and difficulties in creating a positive external image of Ukraine in the French media are identified. The article is aimed at the analysis of scientific research on the influence of the French media on the formation of the image of Ukraine and its role in international socio-political processes. The study analyzes the materials of French journalists in the media, written during the events in 2004. The main factors influencing the formation of positive features of the Ukrainian state are identified. The main changes in perceptions of Ukraine in the French media are systematized. The influence of the media on the formation of the image and security of the state is determined. The main peaks of interest in Ukraine from foreign mass media are analyzed. Stereotypes and myths in the image of Ukraine that should be destroyed have been identified. The article also analyzes the role of the Orange Revolution in forming a positive image of Ukraine for foreign recipients. It is also investigated what factors influence the information space of the state and its role in image formation. Examples of Russian influence on the French media in order to undermine Ukraine’s image at the international level are given. Articles, radio and TV materials are offered as an example of interest and attention to the events of 2004. At the same time, the need to control the information that enters the information space outside Ukraine has been demonstrated. However, the positive effects of the image on the support of Ukraine by foreign partners have been identified.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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