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Crain, Steven P. "Personalized search and recommendation for health information resources." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45805.
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Consumers face several challenges using the Internet to fill health-related needs. (1) In many cases, they face a language gap as they look for information that is written in unfamiliar technical language. (2) Medical information in social media is of variable quality and may be appealing even when it is dangerous. (3) Discussion groups provide valuable social support for necessary lifestyle changes, but are variable in their levels of activity. (4) Finding less popular groups is tedious. We present solutions to these challenges.
We use a novel adaptation of topic models to address the language gap. Conventional topic models discover a set of unrelated topics that together explain the combinations of words in a collection of documents. We add additional structure that provides relationships between topics corresponding to relationships between consumer and technical medical topics. This allows us to support search for technical information using informal consumer medical questions.
We also analyze social media related to eating disorders. A third of these videos promote eating disorders and consumers are twice as engaged by these dangerous videos. We study the interactions of two communities in a photo-sharing site. There, a community that encourages recovery from eating disorders interacts with the pro-eating disorder community in an attempt to persuade them, but we found that this attempt entrenches the pro-eating disorder community more firmly in its position.
We study the process by which consumers participate in discussion groups in an online diabetes community. We develop novel event history analysis techniques to identify the characteristics of groups in a diabetes community that are correlated with consumer activity. This analysis reveals that uniformly advertise the popular groups to all consumers impairs the diversity of the groups and limits their value to the community.
To help consumers find interesting discussion groups, we develop a system for personalized recommendation for social connections. We extend matrix factorization techniques that are effective for product recommendation so that they become suitable for implicit power-law-distributed social ratings. We identify the best approaches for recommendation of a variety of social connections involving consumers, discussion groups and discussions.
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Prybutok, Gayle. "An Integrative Model of eHealth Communication: a Study of 18-30 Year Old College Students." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699853/.
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eHealth is commonly defined as health services and information provided through the Internet and related technologies. Health educators have taken advantage of Internet and social media venues to disseminate health information essential to health risk management, disease prevention, and disease management and did not have a validated theoretical model to explain their experiences. The goal of this study was to create and test an integrated model of eHealth communication specific to 18-30 year old college students based on five research questions that identified and confirmed the factors most highly correlated with the presentation of health information on Internet or social media venues that improve eHealth literacy and provoke eHealth behavioral intention among college students. A sample of over 1400 18-30 year old college students was surveyed about their general and health information related use of the Internet and social media. As a result of exploratory factor analysis and subsequent structural equation modeling, the proposed theoretical model was revised and tested for statistical power. Two revised integrative models of eHealth communication, one for Internet and one for social media, were developed and validated. The model for social media shows statistically significant paths throughout the model; however, the model for the Internet reveals that the path between two constructs and Online Health Behavior are not statistically significant and is worthy of further examination. This study has important practical implications for eHealth educators, organizations dedicated to informing the public about specific diseases or health promotion techniques, health practitioners seeking improved strategies for effective eHealth message design, and to health information professionals.
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Tarbit, James John. "Consumer deviance on social media: An exploration from a social media management perspective." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122947/1/James_Tarbit_Thesis.pdf.
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This project explored how deviant consumer behaviour occurs on social media, and examined the impact of deviant consumer behaviour on role outcomes of social media managers. Critical incident technique was used to interview fifteen social media managers, it was found that deviant consumer behaviour directly influences role burnout, turnover, workload output and role satisfaction among social media managers.
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Itani, Maher. "Sentiment analysis and resources for informal Arabic text on social media." Thesis, Sheffield Hallam University, 2018. http://shura.shu.ac.uk/23402/.
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Online content posted by Arab users on social networks does not generally abide by the grammatical and spelling rules. These posts, or comments, are valuable because they contain users' opinions towards different objects such as products, policies, institutions, and people. These opinions constitute important material for commercial and governmental institutions. Commercial institutions can use these opinions to steer marketing campaigns, optimize their products and know the weaknesses and/ or strengths of their products. Governmental institutions can benefit from the social networks posts to detect public opinion before or after legislating a new policy or law and to learn about the main issues that concern citizens. However, the huge size of online data and its noisy nature can hinder manual extraction and classification of opinions present in online comments. Given the irregularity of dialectal Arabic (or informal Arabic), tools developed for formally correct Arabic are of limited use. This is specifically the case when employed in sentiment analysis (SA) where the target of the analysis is social media content. This research implemented a system that addresses this challenge. This work can be roughly divided into three blocks: building a corpus for SA and manually tagging it to check the performance of the constructed lexicon-based (LB) classifier; building a sentiment lexicon that consists of three different sets of patterns (negative, positive, and spam); and finally implementing a classifier that employs the lexicon to classify Facebook comments. In addition to providing resources for dialectal Arabic SA and classifying Facebook comments, this work categorises reasons behind incorrect classification, provides preliminary solutions for some of them with focus on negation, and uses regular expressions to detect the presence of lexemes. This work also illustrates how the constructed classifier works along with its different levels of reporting. Moreover, it compares the performance of the LB classifier against Naïve Bayes classifier and addresses how NLP tools such as POS tagging and Named Entity Recognition can be employed in SA. In addition, the work studies the performance of the implemented LB classifier and the developed sentiment lexicon when used to classify other corpora used in the literature, and the performance of lexicons used in the literature to classify the corpora constructed in this research. With minor changes, the classifier can be used in domain classification of documents (sports, science, news, etc.). The work ends with a discussion of research questions arising from the research reported.
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Rödlund, Andreas. "Social media and stress : A quantitative study of social media habits and stress in an adult population." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-49278.
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Background: Sick leave has increased in Sweden and a common cause is diagnoses related to stress, it is a major problem and a predictor for long term sickness. Stress affects both the individual as well as the society. Social media usage decreases with time and previous research has shown an association with both positive and negative outcomes. Aim: The aim of the present thesis was to evaluate social media usage in association with stress, and whether there are gender differences in such associations. Moreover, if addictive tendencies on social media are associated with stress, and whether the determinants for intention affect social media usage. Method: A quantitative method with a cross sectional design was used. The data was collected through a random selection and included 300 participants, of which 49,3 % were women and 50,7 % men. Result: Social media usage were associated with perceived stress levels among both men and women, the strongest association was found among women. Addictive tendencies of social media usage were associated with an increased probability of perceived stress. Attitudes and self-control were associated with an increased probability of addictive tendencies of social media usage, whereas subjective norms were not associated with addictive tendencies of social media usage. Conclusions: Associations between social media usage and perceived stress levels existed, increased social media usage indicated increased levels of perceived stress, such association was also found depending on gender, and women seemed to be more vulnerable. Individuals with addictive tendencies of social media usage had an increased probability to perceived stress, and an association was found between likes, more than five memberships on social media, and addictive tendencies of social media usage.
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Vázquez, Suárez Silvia. "Pattern-based automatic induction of domain adapted resources for social media analysis." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/350801.
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In this dissertation, we analyze different aspects of the language used in texts published along different social media, and we propose a set of methods for the automatic extraction of polar adjectives as well as for the automatic classification of these texts.
First of all, we propose a new classification of polar adjectives according to their lexical features, based on a case study.
Secondly, we implement a new domain adaptable system for the automatic extraction of polar adjectives (along with their polarity values), reducing the use of external language resources.
Finally, we propose two automatic classifiers (one rule-based and one based on Decision Trees) to identify documents belonging to different stages of the purchase process and texts that analyze different aspects of the product.<br>En esta tesis, analizamos diferentes aspectos del lenguaje utilizado en los textos publicados en diferentes medios sociales y proponemos una serie de métodos para la extracción automática de adjetivos de opinión, así como para la clasificación automática de dichos textos.
En primer lugar, proponemos una nueva clasificación de los adjetivos de opinión de acuerdo con sus características léxicas, basada en un estudio de caso. En segundo lugar, implementamos un nuevo sistema de extracción automática de adjetivos de opinión (junto con sus valores de polaridad), adaptable al dominio y que reduce el uso de recursos lingüísticos externos. Finalmente, proponemos dos clasificadores automáticos (uno basado en reglas y otros basados en ´arboles de decisión) para identificar textos pertenecientes a distintas fases del proceso de compra y textos que analizan diferentes aspectos del producto.<br>En aquesta tesi, analitzem diferents aspectes del llenguatge utilitzat en els textos publicats en diferents mitjans socials i proposem una sèrie de mètodes per a l’extracció automàtica d’adjectius d’opinió així com per a la classificació automàtica d’aquests textos.
En primer lloc, proposem una nova classificació dels adjectius d’opinió, basada en un estudi de cas, més d’acord amb les seves característiques lèxiques. En segon lloc, vam implementar un nou sistema d’extracció automàtica d’adjectius d’opinió (juntament amb els seus valors de polaritat), adaptable al domini i que redueix l’´us de recursos lingüístics externs. Finalment, proposem dos classificadors automàtics (un basat en regles i un altre basats en arbres de decisió) per identificar textos que pertanyen a diferents fases del procés de compra i textos que analitzen diferents aspectes del producte.
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O'Leary, Nicola Jane Maria. "Negotiating collective identity : crime, the media and the growth of victim communities." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:6345.
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Algahtani, Ali Mohammed. "Consumer motivations for social media usage and its impact on customers' trust and long-term relationships." Thesis, University of Hull, 2016. http://hydra.hull.ac.uk/resources/hull:16510.
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New challenges and opportunities have recently arisen for companies’ relationships with customers as a result of the increasing prevalence of social media. By enabling companies to build online communities, social media allow marketers to access information about consumers, identify consumers’ needs, and gain direct consumer feedback. Thus, social media can be a very important and helpful tool for interacting and communicating with customers. In order to sustain such relationships for the long term, however, efforts must be centred around building consumer trust and commitment. This study investigates the role of social media based communities in building relationships with consumers, and the influence of such communities on consumers’ attitudes and behaviours. Specifically, the study investigates whether such influences can lead to trust, commitment, and loyalty towards the organisation. Drawing on Uses and Gratification Theory, Consumption Values Theory, and the Commitment-Trust Theory, the study examines the relationship between consumers using social media channels, trusting these channels, and trusting the organisation that owns these channels. Adopting a positivist deductive approach, quantitative data was collected via a survey strategy. A questionnaire targeting telecommunications company fan pages users in Saudi Arabia was distributed through Twitter and Facebook with help from people who have many followers/likes such as celebrities. More than 700 responses were collected, of which 522 were usable for factor analysis. Based on the results, a cognitive behavioural model was established in relation to social media uses and gratifications, perceived values of social media fan pages, organisational trust, commitment, and loyalty. Users who perceived utilitarian benefits from following a company’s fan pages were likely to trust these pages, whereas perceived hedonic and social benefits did not have an influence on trust towards organization’s fan pages. The findings additionally indicated that consumers who trusted the organization’s fan pages were likely to trust the company. Therefore, telecommunication companies’ fan page users who perceived trust were expected to be committed and loyal to the company, which would consequently, lead to more frequent and larger purchases. The findings contribute to marketing theory and suggest ways in which marketers can tailor companies’ web presence for more effective communication and relationship-building with customers.
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Fulton, Bruce. "Social Gatekeeping, the Serendipitous Tie and Discovery: Authors Connecting Readers to Books through Social Media Outreach." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/301549.
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In 2011, over 1.5 million new book titles were published in the United States, a 400% increase in just five years compared to 2006. In the same time period, the market share for eBooks increased dramatically and now comprises 20% or more of sales from many of the biggest publishing companies. This hyper-abundance of titles in an increasingly heterogeneous market place has made it difficult for consumers to connect to books they might want to read. This is the discovery problem. It is compounded by the continuing decline of traditional gatekeepers and sources of discovery such as mass media reviews and advertising, as well as the decline of traditional bookstores where people often find books through browse. Authors and publishers therefore have turned to social media to spread the word about their titles. Social gatekeeping, an extension of traditional gatekeeping theory, is proposed as the framework for understanding how author participation in social networks initiates a flow of the diffusion of information over the web and other computer mediated communication channels, and through individuals and social networks to potential readers. Serendipitous browse and discovery is a key strategy for readers to find titles of interest, and the serendipitous tie is proposed as a social mechanism through which individuals discover new titles and bring it back to their social networks to share. To explore these concepts, a random sample of new eBook titles published during the first week of April, 2012 was generated and analyzed in three phases. The first phase of research classified books and authors according to facets such as traditional or self-published, use of social media and other factors. The second phase used multiple regression to establish an association between the use of social media by authors and a title's sales and presence on the Web. The third phase reviewed selected titles for new approaches to social media use and evidence of the serendipitous tie. The results are consistent with the hypothesis that author web presence predicts discoverability and sales.
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Mohamed, Hassan. "Social media use among NMMU students." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1636.
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This research provides insight into the use of social networks and social media by students at the Nelson Mandela Metropolitan University. The primary purpose of this research is to investigate student social media practices at NMMU to establish the reasons for students engaging in social media. A growing number of educators acknowledge the potential of social networking to (re)engage learners with their studies, while others fear that such practices compromise and disrupt student engagement with traditional education provision (Selwyn, 2009). This study, therefore, aims to identify how and for what reasons students use social networks and social media. This study attempts to provide answers to the following research questions: For which social networking sites do students register and actively engage in? What is the most popular social networking site for students? How often do students engage in social media practices? What is the main purpose for students engaging in social media practices? How do students gain access to social media? For what educational purposes can social media be used? For which business purposes can social media be used? Do students use social media to collaborate with peers and lecturers? Do students use social media to make buying decisions? The literature overview was conducted on social media and social networks from journals and books published between the periods 2003 to 2011 as the popularity of social media came to the forefront during this period. Topics researched included social networks and libraries, educational and business uses of social networking and social media. A quantitative study was considered to be most appropriate to conduct the research for this study; and non-probability sampling was the most appropriate given the size of the population and the nature of this research. xiv Students were invited to participate in the research by completing and submitting a survey questionnaire at the conclusion of their lectures in the second semester during the month of September. The data collected was then analysed using descriptive and inferential statistics to provide insight into student use of social media. The results would determine if relationships exist between the independent variables from the questionnaire, namely, age, gender, campus and course enrolment and the dependent factors, namely, usage, information exchange and security. This relationship would be determined for both the perceptions of social networking in general and the perceptions of NMMU social networking. These results are then used to identify further areas of research in the future. The majority of the population sample was between the ages of 17 and 21 and primarily females. The sample typically became aware of social media by means of word-of-mouth and accesses their social networking site/s more than five times a day. The main reason for registering and joining social networking sites was for social purposes. Furthermore, the sample used social networking sites for entertainment, social involvement, meeting new friends and maintaining relationships. The sample agreed that social networking makes information searching easier. The majority of the sample indicated that they were not registered on any NMMU Social Networking sites of the university or any faculty, department or unit social networking sites at the NMMU. However, it was clear that the majority of students was registered on social networking sites of some sort and would continue to use social networking and social media. The results from the study indicated that the mean value for the perceptions of social media in general were greater than that of the perceptions of NMMU social media in terms of usage. Likewise, the mean value for the perceptions of social networking in general was also greater than that of the perceptions of NMMU Social Networking for information exchange but the difference were very small. However, the mean value for the perceptions of NMMU Social Networking showed a greater mean value than that of the perceptions of social networking in general in terms of security. This means that respondents used social networking in general more than NMMU Social Networking. xv However, the respondents perceived NMMU Social Networking sites to be more secure than social networking sites in general. The results of this study could provide Higher Education Institutions in South Africa with the impetus to use social networks and social media to enhance students‟ learning experiences.
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Wang, Jieying. "Mobilizing resources in networked social movements: cases in Hong Kong and Taiwan." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/175.
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The study examines social movement resource mobilization in the age of the network society. In the traditional model of Resource Mobilization Theory (RMT), material and human resources, as well as the legitimacy gained for a movement from the mass media, play crucial roles in mobilization. In the contemporary epoch of informationalism and network society, a large variety of instant communication technologies penetrate everyday life, bringing a lifestyle characterized by the intensive integration between technologies and social life. By studying the cases of two recent social movements, which witnessed the networking of different organizations/individuals and their wide use of new technologies, this research tries to identify what sorts of movement resources are employed in the mobilization process, and what the resource mobilization process is like in the paradigm of informationalism and network society. Regarding the traditional RMT, scholars identified the missing link between the movement side and the general public in terms of empathy arousal. Despite that political opportunity process theorists largely added contextual elements, they concentrated on mainstream political institutional change, but still neglecting the role of historical and social culture, and people’s role as active agency. In this study, the author also integrates the cultural aspects as a type of immaterial resource to produce a broader look into movement resources. The two cases investigated are: the anti-moral-and-national-education movement (anti-M&N) in Hong Kong and the anti-media-monopoly movement (anti-monopoly) in Taiwan. This research was conducted using a qualitative approach, employing in-depth interviews and archive study as the major methods. Results show that the traditional resources, such as resource-rich movement organizations, professionals and those possessing fruitful movement experiences are still indispensable. However, it is noteworthy that technologically adept activists have gained an increasingly important position. Their tech-savvy capabilities make them at once information archivist, movement message translator and disseminator. In addition, their heavy use of online platforms has facilitated groups which lack resources to “out-source the provision of resources to a rhizomatic movement network. In this sense, with networking taking place between those who possess resources and the tech-savvy activists, between the core and the rhizomatic participants, a networked alliance has been formed as an important resource to today’s social movements. In traditional resource mobilization theory, the mass media was regarded as an important source to legitimize the movement. In these cases, besides the legitimacy gained from certain types of mass media, the activists also presented the movement’s messages strategically, by bridging the movements with social expectation and embedding in the historical context. By this means, the activists drew wider attention to anxieties about identity. In the light of the fact that Hong Kong and Taiwan are in the eye of the storm against the backdrop of China’s rising power, the issue of identity anxiety in these two societies may provide a direction for further research. Keywords: resource mobilization, network society, Hong Kong, Taiwan
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Russell, Botimi. "Young women's views on mental health and the use of social media." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-41766.
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Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.
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The first section of this paper looks specifically at the concept of greenwashing from a theoretical perspective. It aims to establish exactly what greenwashing is, what it involves and how it has been used. The second section incorporates both the first section of this paper, and delves deeper into how greenwashing has been present in social media. The third section of this paper is a case study. This section has been broken down into three categories of industries in consideration of greenwashing practises. The first is ‘The Obvious’ - this looks at the obvious examples of industries that use greenwashing practises. ‘The Overlooked’ looks at the industries which are often disregarded in terms of greenwashing practises. The last is ‘The Unexpected’ which looks into the industries that focus on supporting the environment and would not commonly be associated with any form of greenwashing practises at all. This case study aims to identify how the selected companies chosen for the study have been associated with greenwashing in the past, and how their current social presence may still be contributing to greenwashed advertising. As the concept of greenwashing is based on a theory developed around two decades ago and mostly consisted of very direct claims and statements using traditional advertising mediums such as billboards and magazine adverts, and considering the amount of well-known corporations who were proven guilty of such greenwashing practises, it would be ignorant to consider that such practises have simply subsided and ceased to occur. Corporations are aware of being called-out with negative press, especially with regards to issues such as false environmental practises, therefore as the advertising industry has changed with time, wouldn’t such greenwashing practises have adapted as well? Corporations in the past have learnt that direct greenwash statements have backfired negatively, therefore in collaboration with the use of social media, the prospect of using subtle, or even subconscious greenwash strategies seem to create an issue which requires investigation.
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Cheung, Yun-ping Mary. "Patients' resources centre : from a m̀arketing strategy' to an enhancement of the quality of patient care /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14023830.
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Cheung, Yun-ping Mary, and 張潤屛. "Patients' resources centre: from a ��marketingstrategy' to an enhancement of the quality of patient care." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31964734.
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Vuza, Xolisa. "Social and technical issues of IP-based multi-modal semi-synchronous communication: rural telehealth communication in South Africa." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&.
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Most rural areas of developing countries are faced with problems like shortage of doctors in hospitals, illiteracy and poor power supply. Because of these issues, Information and Communication Technology (ICT) is often sees as a useful solution for these areas. Unfortunately, the social environment is often ignored. This leads to inappropriate systems being developed for these areas. The aims of this thesis were firstly, to learn how a communication system can be built for a rural telehealth environment in a developing country, secondly to learn how users can be supported to use such a system.
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Scott, Howard Eric. "An anatomy of a social network : momentum, enhanced engagement and social media fatigue : a qualitative case study of situated literacy and engagement among further education re-sit students in the UK." Thesis, University of Hull, 2016. http://hydra.hull.ac.uk/resources/hull:16875.
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The thesis presents a case study of how an online social network supported the classroom learning experienced by students undertaking the GCSE English re-sit. Inherent to the study is the problem of engagement and motivation among students ambivalent to this compulsory curriculum. The case study compares uses of the network between 16-19 year olds and adults in a Further Education college in the northwest of England. A theoretical model was constructed from a content analysis of communication posts across two years and four separate groups (n = 87) using the social network Edmodo.com. This was complemented by interviews with 15 students and observations of blended (classroom-based) use of the network. Coding of network communications showed how high levels of engagement assisted the negotiation of actions towards goals through co-operative communities of practice. High instances of affective disclosures in the network reveal apprehension to mobile provision, as well as opportunities for transformed perspective framed as decision-making thresholds. Students‘ posts lead to a profiling based on the frequency and types of communication posts made to the network, enabling insights into use and the design of a Continuum of Engagement. The theoretical continuum illustrates how momentum occurs through increased activity across time through socially cohesive communities that can help orientate learners to objectives, albeit, mainly among adult learners and specifically where blended to classroom use. Further conceptualisation of the inhibitors that exist with younger and peripheral members are presented as ontological thresholds of online presence – barriers to community participation based upon individual‘s affective dispositions. These factors may contribute to a sense of resistance to online learning, labelled Social Media Fatigue, indicating divergence with social learning models. Underscoring all activity are technological features perceived variably by students as affordances or as inhibitors to participation. Pedagogical strategies and interventions by educators are recommended that illustrate how students can be supported to negotiate ontological thresholds creating momentum in engaged agency towards increased self-determination.
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Panahi, Sirous. "Social media and tacit knowledge sharing : physicians' perspectives and experiences." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/69149/1/Sirous_Panahi_Thesis.pdf.
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Tacit knowledge sharing amongst physicians is known to have a significant impact on the quality of medical decisions. This thesis posits that social media can provide new opportunities for tacit knowledge sharing amongst physicians, and demonstrates this by presenting findings from a review of relevant literature and a qualitative survey conducted with physicians. Using thematic analysis, the study revealed five major themes and over twenty sub-themes as potential contributions of social media to tacit knowledge flow amongst physicians.
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Hunt, Anne. "State policies and the social construction of female domestic labour with particular reference to the care of pre-school children, 1918-1948." Thesis, University of Hull, 1987. http://hydra.hull.ac.uk/resources/hull:3102.
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Petersson, Berge Jessica. "Perpetrators, victims, burdens or resources? : - An ambivalent media picture of children and youths categorised as unaccompanied." Thesis, Linköpings universitet, Institutionen för kultur och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167840.
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This study scrutinises, from a critical perspective, how Swedish mainstream news media depict children and youths categorised as unaccompanied after the identified discursive shift in the late autumn of 2015, where a more hostile and negative reporting on refugees became even more prominent. In addition, it explores what different power structures that are made visible in the news reporting. This is made possible by scrutinising 40 articles from the major national newspapers in Sweden that have daily releases, the so called mainstream media. The critical discourse analysis is used as a method and theory in order to find a focus that is critical and questioning towards existing power structures. Additionally, it contains a focus on how borders and differences are created between certain groups of people by using theoretical perspectives on otherness and postcolonial theory. The study shows an ambivalent media picture and clearly makes unequal and hierarchical power structures visible through the use of different assumptions, accepted truths and journalistic techniques.
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Heikari, J. M. (Juho-Matti). "The use of social media in patient recruitment for clinical trials in medical device start-up from the perspective of social media agencies and patient recruitment firms:case Synoste." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201711293189.
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The aim of this research is to provide novel approach how to use social media in patient recruitment for clinical trials. This research has been commissioned by a Finland based company Synoste, and is limited to consider the patient recruitment in a medical device start-up with a very limited number of patients. To be able to produce new approach into existing literature, this study has been conducted as a qualitative case study from the perspective of social media agencies and patient recruitment firms.
Understanding the factors, such as scarce information about the clinical trials, possible benefits, lack of support by patients and families as well as lack of encouragement to participate by practicing physicians all affect a decision of an individual, whether to participate into a clinical trial or not. Understanding these factors enables to analyze proper social media strategies for patient recruitment. Challenges and benefits of different social media strategies have been discussed in the theoretical part of this study also. Theoretical framework concludes previous literature about the research subject together by focusing on the different aspects of promotion, including channels, content, communication and messages.
Theoretical framework created a base for a request for quotation (RFQ), which was used to collect approaches from social media agencies and patient recruitment firms. These companies were selected by searching Finland based marketing companies with a high level of competence about the use of social media. Due to the lack of actual patient recruitment firms in Finland, and to get more comprehensive approach about the overall situation, a few professional patient recruitment firms out of Finland are also included for this study. Empirical analysis follows both abductive and inductive reasoning.
The participant companies suggested a wide variation of different strategies for the use of social media in patient recruitment. The right kind of content and advertising, selecting the most suitable channels to reach target group and driving traffic to trial website are important stages when planning the social media strategy for patient recruitment.
The main findings of this research indicate that increasing the awareness and targeting, as well as Google advertising can be used as effective methods to recruit patients into clinical trials, when social media is not used as an only strategy for patient recruitment. Due to the fact, that the use of social media misses the establishes practices, there is not a “right way” to use social media in a patient recruitment process.
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Evans, James O. "School Resources, Social Media Capabilities, and Recruiting Effectiveness in the National Collegiate Athletic Association Division I Football Bowl Subdivision." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1563223839479203.
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Gomez, Ashley. "IMPACT OF CONDITIONAL JOB OFFER ON APPLICANT REACTIONS TO SOCIAL MEDIA IN THE SELECTION PROCESS." CSUSB ScholarWorks, 2019. https://scholarworks.lib.csusb.edu/etd/789.
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Social media (SM) permits the sharing of personal information online, which can lead to employers accessing personal, non-job-related information about applicants throughout the selection process. Limited prior research (Jeske & Shultz, in press; Stoughton et al., 2015) has found that, to varying degrees, applicants find this access of their personal information to be an invasion of their personal privacy. The aim of the present study was to replicate prior findings regarding invasion of privacy moderating the relationship between SM screening presence and procedural justice perceptions and to expand on prior research by exploring whether the stage at which this information was collected (pre- and post- conditional job offer) would mediate the relationship between SM screening and perceived invasion of privacy. A survey was administered electronically and participants (N = 210) were randomly assigned to one of four SM screening conditions: (a) SM screening absent, job offer absent, (b) SM screening absent, job offer present, (c) SM screening present, job offer absent, and (d) SM screening present, job offer present. One component of the hypothesized model was supported, that those in the SM screening groups reported higher levels of perceived invasion of privacy as compared to the no SM screening groups. No interaction effects were found between SM screening and stage in the selection process on either perceived invasion of privacy or procedural justice perceptions, indicating limited to no support for the proposed model. Thus, alternative, more robust contextual models for the examination of SM screening in the selection process were proposed for future research.
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Ramsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.
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Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase decision (Evans, 2010). Continental Tyre South Africa (CTSA), a local tyre manufacturer, is embarking on a social media marketing strategy. No other local tyre manufacturer has a presence on social media platforms. As a result CTSA would have first mover advantage. The main objective of the research that follows is to establish if South African tyre purchasers are supportive of social media as an online research tool to learn more about tyre brands. The significance of this research study is that marketing communications has taken on a different dimension with the growth of online market places and the natural step for CTSA is to engage in social media marketing. The literature review revealed that many modern consumers sought peer advice over social networks thus social media has promoted consumer-to-consumer communication and has made it possible for consumers and brands to interact with each other (Mangold and Faulds, 2009). It was concluded that whilst social media marketing presents marketers with a more cost effective form of marketing, further research regarding South African’s online purchasing activities would be required to assess if the time, money and resources required to manage social media marketing for CTSA would be beneficial to the organisation. As a result a qualitative empirical study was conducted by means of a questionnaire. The research elements were broken down into three segments; the internet and social media, consumer-brand engagement and online iv recommendations. The research revealed that social media marketing is an appropriate strategy for CTSA. The main findings further revealed that CTSA would need to engage in an aggressive traditional marketing campaign in order to drive consumers to engage in the social media campaigns. Strategies must include dedicated social media fan pages, online banners, and online advertisements. Based on the research analysis it is recommended that that most appropriate social media platforms for CTSA to launch social media marketing activities are Facebook and Twitter.
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Murtagh, Madeleine Josephine. "Intersections of feminist and medical constructions of menopause in primary medical care and mass media: risk, choice and agency." Title page, table of contents and abstract only, 2001. http://web4.library.adelaide.edu.au/theses/09PH/09phm9851.pdf.
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Includes bibliographical references (leaves 254-288). Examines language used by general practitioners and in mass media to ask 'what are the implications of constructions of menopause for health care practice and public health for women at menopause?'. Presents the findings of qualitative analysis of semi-structured interviews with nine general practitioners working in rural South Australia and qualitative and quantitative analyses of 345 south Australian newspaper articles from 1986 to 1998.
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Böhmová, Lucie. "Sociální sítě v Human Resources Managementu (model pro podporu náboru zaměstnanců)." Doctoral thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360365.
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The main goal and contribution of this thesis are to create an artifact in the form of model that supports a recruitment of employees via social media networks and its implementation into practice. For this purpose has been used a depth analysis of current state of researched problematics leading to finding gaps that could be eventually solved while using mentioned model. The Author takes advantage of knowledge obtained from literature research and also from self-created research, particularly the analysis of content type investigated social media networks and specific data obtained manually and automatically; Comparative analysis of job advertisements; periodic questionnaire survey amongst HR staff. A significant part of the research has also been an investigation of already existing frames of social media networks recruitment. A depth analysis of current state determines that there is existence only of few models dealing with social media networks recruiting. Furthermore, these models lack candidate evaluation based on the social media networks behavior. Artifact as a model that supports a recruitment of employees via social media networks contains a suggestion of an automatic solution dealing with user´s data downloading and also a suggestion of subsequent analytical data processing and the creation of a predictive model for assessing the user´s behavior on the social media networks. Final evaluation of the effectiveness of the proposed model is done through the formal verification process and the case study. The case study verification has the suggested artifact been implemented in practice with a name Model PM that is using a recruiting application (Práce na míru) for an extraction of Facebook´s data. For user´s behavior predictor setting has been used a character test (MBTI). With the help of the cluster analysis and machine learning (Decision trees) has been created Stochastic predictive model that determines a character type of particular candidate (The accuracy of the prediction of the MBTI personality category is in the range between 68 % to 84 % in individual cases with confidence value between 43 % and 81 %). The case study verified a usefulness of model that supports a recruitment of employees via social media networks, and afterward, the mode has been implemented into the practice.
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Mowbray, John Alexander. "The role of networking and social media tools during job search : an information behaviour perspective." Thesis, Edinburgh Napier University, 2018. http://researchrepository.napier.ac.uk/Output/1516318.
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This research reported in this thesis explores job search networking amongst 16-24 year olds living in Scotland, and the role of social media platforms (i.e. Facebook, Twitter, and LinkedIn) during this process. Networking is treated as an information behaviour; reflecting this, the study is underpinned by a prominent model from the domain of information science. A sequential, mixed methods approach was applied to gather data. This included the use of interviews, focus groups, and a survey questionnaire. The interviews incorporated ego-centric network methods to develop a relational perspective of job search networking. The findings show that young people accrue different types of information from network contacts which can be useful for all job search tasks. Indeed, frequent networking offline and on social media is associated with positive job search outcomes. This is especially true of engaging with family members and acquaintances, and frequent use of Facebook for job search purposes. However, demographic and other contextual factors have a substantial impact on the nature of networking behaviours, and the extent to which they can influence outcomes. Additionally, young jobseekers face a range of barriers to networking, do not always utilise their networks thoroughly, and are more likely to use social media platforms as supplementary tools for job search. A key contribution of this work is that it provides a detailed insight into the process of networking that has been neglected in previous studies. Its focus on social media also reveals a new dimension to the concept which has received little attention in the job search literature. Given its focus on young jobseekers living in Scotland, the findings have also been used to create a detailed list of recommendations for practitioners.
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SANTOS, Kleber Emmanuel Oliveira. "As mídias sociais estão na moda? Efemeridade e apropriação das mídias sociais como recursos pedagógicos." Universidade Federal de Pernambuco, 2015. https://repositorio.ufpe.br/handle/123456789/18073.
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Previous issue date: 2015-02-15<br>Este trabalho analisa as possibilidades de apropriação de Mídias Sociais como recursos pedagógicos frente à efemeridade tecnológica, sendo esta última uma das características do campo da Moda. Como aporte teórico, apresentamos discussões sobre a Cultura Digital, e como ela tem sido um fator de manifestação e criação de novos hábitos, como o letramento digital e a apropriação tecnológica, permitindo assim a emergência das TDIC e a inserção destas nos mais diversos contextos educacionais, baseados em Souza (2011), Pretto e Assis (2008) e Buzato (2007, 2010). Discutimos também sobre as Mídias Sociais, visualizando-as como ferramentas propiciadas pelas TDIC, Primo (2011, 2012) e Recuero (2009, 2013), e de como elas podem se configurar como recursos capazes de contribuir efetivamente nas relações de ensino e aprendizagem estabelecidas, sobre o olhar de Valente (2010), Leite (2011) e Bravim (2007). Também discutimos as definições acerca da efemeridade tecnológica, apresentando caracterizações que nos permitem visualizá-la como um dos reflexos da presença do Sistema de Moda na apropriação de Mídias Sociais, baseados em Lipovestsky (1989), e Barnard (2003). A pesquisa foi realizada tomando como instrumentos para coleta de informações a realização de entrevistas semiestruturadas e a realização de observação física e online. Os métodos de análise consistiram na análise do discurso de linha francesa, assim como análise qualitativa comparativa dos dados. Os resultados apontam que a efemeridade tem situado alunos e professores em níveis diferentes de letramento digital e apropriação tecnológica, fazendo com que exista uma grande dificuldade na apropriação de Mídias Sociais enquanto recursos pedagógicos que contribuam efetivamente nas relações de ensino e aprendizagem.<br>This research analyzes the Social Media ownership opportunities as pedagogical resources across the technological ephemerality, the latter being one of the characteristics of the field of Fashion. As theoretical contribution, we present discussions on digital culture, and how it has been a manifestation factor and creating new habits, such as digital literacy and technological appropriation, thus allowing the emergence of TDIC and the inclusion of these in various educational settings based on Souza (2011), Pretto and Assis (2008) and Buzato (2007, 2010). We also discussed about the Social Media, viewing them as tools afforded by the TDIC, Primo (2011, 2012) and Recuero (2009, 2013), and how they can be configured as resources capable of contributing effectively in the established teaching and learning relationships on the look of Valente (2010), Milk (2011) and Bravim (2007). We also discussed the definitions about the technological ephemerality, with characterizations that allow us to view it as one of the consequences of the presence of the Fashion System in the appropriation of Social Media, based in Lipovestsky (1989) and Barnard (2003). The survey was conducted using as instruments to collect information conducting semi-structured interviews and conducting physical and online observation. Methods of analysis consisted of discourse analysis of french lines, as well as comparative qualitative analysis. The results show that the ephemerality is situated students and teachers at different levels of digital literacy and technological appropriation, causing there is a great difficulty in the appropriation of Social Media as pedagogical resources that contribute effectively in teaching and learning relations.
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Azir, Mohaud Mohamed. "The conceptualization and application of Qabīlah (Clan) in the Somali context: A linguistic, social and political analysis of Somali media and online resources." University of the Western Cape, 2016. http://hdl.handle.net/11394/5866.
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Magister Artium - MA (Foreign Languages)<br>This thesis examines the concept of qab?lah (tribe/clan) and its social and political influence on
Somali society. It firstly looks at the general meaning of qabīlah in Arab culture and its more
specific meaning in Somali culture. It further looks at the historical development of Somali
tribalism and the role it has played in undermining Somali national unity. Furthermore, the study
highlights the reasons why Somalis are dependent on the tribal system such as poverty,
ignorance, colonialism and foreign intervention etc. Lastly, the study discusses the effects of
tribalism on both Somali civil life and the Somali Diaspora. The media is one of the sources the
study will utilize.
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Enemar, Sara. "Employer branding : Ett kommunikativt instrument." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10146.
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Det blir allt mer värdefullt för företag att kommunicera ut sitt arbetsgivarvarumärke till sina medarbetare och till framtida potentiella medarbetare. Fenomenet benämns employer branding och diskuteras i de flesta branscher. Modeindustrin är, i detta sammanhang, definitivt inget undantag. Employer branding handlar om att göra ett företag till en attraktiv arbetsplats och erbjuda ett unikt värde till befintliga och framtida medarbetare. Utmaningen inom employer branding framhävs genom den omstridda konkurrensen över att finna de mest lämpade medarbetarna och behålla de rätta medarbetarna i kombination med att kommunicera sina unika förmåner för att tilltala den allt mer specialiserade kompetensen hos arbetssökande. Employer branding kan i många fall stå i relation till sociala medier, som på många och olika sätt kan tilltala den interna sfären och externa intressenter hos ett företag. Med detta som grund utvecklades studiens syfte att undersöka hur employer branding skapar en attraktiv arbetsplats genom att öka motivationen hos anställda och förmedla ett externt informationsvärde. Studien har utgått från en kvalitativ metod där fyra fallföretag har involverats för att få fram relevant information där semistrukturerade intervjuer genomförts med samtliga fallföretag. Fallföretagens intervjuer presenteras under resultat för att tillsammans kunna mynna ut i en analys. Det har visats att fallföretagen arbetar främst internt med sin employer branding med en levande dialog kring företagets vision och värderingar tillsammans med att erbjuda sina medarbetare utveckling, karriärmöjligheter, trivselaktiviteter och se till den enskilde individen. Detta samtidigt som de har blicken mot de externa intressenterna genom att använda sig av sina befintliga medarbetare och sociala medier för att kommunicera sina unika värden. Dock framförde samtliga fallföretag att de måste utveckla sin externa kommunikation så inte en lämpad medarbetare går vidare till ett annat företag. Sammantaget visar studien hur fyra olika svenska modeföretag resonerar kring och använder sig av det allt mer aktuella fenomenet employer branding.
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Petritz, Steven C. "Comparison of Hiring Strategies of Orthodontic Private Practitioners." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5330.
Full textAbstract:
COMPARISON OF HIRING STRATEGIES OF ORTHODONTIC PRIVATE PRACTITIONERS
By Steven C. Petritz, D.D.S.
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Dentistry at Virginia Commonwealth University
Virginia Commonwealth University, 2018
Thesis Director: Bhavna Shroff, D.D.S., M.Dent.Sc., M.P.A.
Virginia Commonwealth University Department of Orthodontics Program Director
Purpose: Evaluate factors that influence hiring outcomes of clinical and non-clinical staff in orthodontic private practices.
Methods: Orthodontists (n=1968) were surveyed regarding their hiring methods and outcomes. Responses were summarized using descriptive statistics. Chi-square tests were used to compare between hiring strategies and outcomes.
Results: Survey response rate was 23% (n = 452 responses). 65% received 1-10 applicants and 54% utilized online job sites. Online job sites was associated with increased number of applicants (p<0.0001) and number of days to fill the position (p<0.0001). Forty-seven percent of respondents used the internet to screen candidates. Sixty-two percent of respondents hired based on personality. Fifty-seven percent of respondents plan to use employee referrals for future hiring needs.
Conclusion: Online job sites accounted for the majority of the most recent hires. Orthodontists indicated that their future preference to be employee referrals. Social and professional relationships may lead to a more efficient hiring process.
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Dubois, Elizabeth. "The strategic opinion leader : personal influence and political networks in a hybrid media system." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:35b1e408-a70a-4ea0-9c41-10d7df024ee9.
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Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of their everyday associates (who make up the general public). However, in a hybrid media system opinion leaders have access to added channels which mean they can communicate with audiences beyond their everyday associates and/or engage in non-interpersonal interactions, potentially setting the stage for opinion leaders to become more influential since they can access more members of the general public. Conversely, since the ability of opinion leaders to influence others traditionally relies on strong social bonds, even if audiences are accessible for information transfer, the lack of social connection could mean influence does not flow. As such, opinion leaders' channel choice in a hybrid media system is potentially very important. To investigate the patterns of channel use as well as motivations for, and impacts of, channel choices by opinion leaders, a two phase mixed-methods study is employed. Phase one includes online social network analysis of the #CDNpoli (Canadian politics) hashtag on Twitter and an online survey. Phase two investigates the communication practices of 21 specific digitally enabled opinion leaders drawn from the #CDNpoli network. Two hour in-depth interviews are paired with visualizations of the participants trace data. Telephone interviews with associates (alters) of the primary interviewee were conducted (N=27). This design is therefore responsive to the multi-channel reality of a hybrid media system and improves upon large scale and single channel studies which are most common in this line of research. Now strategic and, at times, impersonal, a fundamental shift in how influence is derived challenges theories of social influence and information dissemination. Two types of strategic opinion leaders emerge: enthusiasts and champions. Their strategies contribute to a wider trend - a "just-in-time" informed citizenry - where those who do not opt in to receiving messages from the political elite only get information at the last possible minute, such as during a scandal or an election. Future research and communication strategy must be sensitive to the varied aims and tactics of digitally enabled opinion leaders as well as the subsequent inconsistent relationship between the uninformed and their political system.
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Persson, Beata, and Elin Törnblad. "Professionellt förhållningssätt på sociala medier. En enkätstudie på tandläkarstudenter vid Malmö Universitet." Thesis, Malmö universitet, Odontologiska fakulteten (OD), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-19873.
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Syftet med denna studie var att undersöka tandläkarstudenters syn på professionellt förhållningssätt på de sociala medierna Facebook och Instagram. Det finns tidigare forskning inom området, som är utförd i andra länder såsom Storbritannien och USA, däremot har vi inte funnit några svenska studier inom området. Den tidigare forskningen består framförallt av enkätstudier bland medicinstudenter. Vår studie är en enkätstudie bland tandläkarstudenter på termin 6, 8 och 10 på Odontologiska fakulteten i Malmö. Enkäten delades ut vid ett utvalt tillfälle i varje kurs och totalt svarade 122 studenter, vilket motsvarade 73 % av studenterna i de utvalda kurserna. Ett av studiens fynd var att 37 % av studenterna hade sett olämpligt beteende hos en annan tandläkarstudent på Facebook. I studien framkom också att endast 22 % av studenterna kände sig helt eller delvis välinformerade om vad som enligt Tandvårdshögskolan är acceptabelt beteende på sociala medier. I stort sett alla studenter var ovetandes om Tandläkarförbundets råd om professionellt agerande på sociala medier, och 58 % uppgav att de önskar ett inslag i utbildningen som belyser hur man kan använda sig av sociala medier på ett professionellt sätt. Studiens slutsats är att det bör tillkomma ett inslag i utbildningen som hjälper studenter till ett mer ansvarsfullt och professionellt användande av sociala medier.<br>The objective of this study was to analyse dental students’ points of view regarding professional behaviour on the social media platforms Facebook and Instagram. Previous studies have been performed in countries such as Great Britain and the USA. We have not found any Swedish studies on the subject. Most of the previous studies are survey studies amongst medical students. Our study is a survey study amongst dental students in the sixth, eighth and tenth semester at the Faculty of Odontology at Malmö University. The survey was distributed at one occasion in each grade. 122 students responded, which covers 73 % of the total number of students in the chosen grades. One of the study’s most important results was that 37 % of the students reported they had seen inappropriate behaviour by other dental students on Facebook. Only 22 % of the students felt partly or completely informed what the Faculty of Odontology would classify as acceptable behaviour on social media. Almost all students (96 %) were unaware of the Swedish Dental Association’s advice for behaviour on social media. Just over half of the students reported that they wanted more education about how to use social media in a professional way. The conclusion of this study is that the dental education should guide students towards a more responsible and professional use of social media.
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Schnackenberg, Andrew K. "Symbolizing Institutional Change: Media Representations and Legality in the Payday Loan and Medical Marijuana Industries." Case Western Reserve University School of Graduate Studies / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=case1405090956.
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Seifert, Claudia. "Personalmarketing auf Social Network Sites. Die Top-100-Arbeitgeber auf Facebook." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2013. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-126063.
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Das Rekrutieren der so genannten High Potentials innerhalb des Social Web ist ein heiß diskutiertes Thema unter den Personalverantwortlichen der Unternehmen. Ganze Blogs von Personal- und Marketingexperten, wie bspw. personalmarketing2null.wordpress.com oder saatkorn.wordpress.com, beschäftigen sich fast ausschließlich mit diesem Thema. Allerdings mangelt es an kommunikationswissenschaftlicher Forschung zu Personalmarketing-Aktivitäten deutscher Unternehmen in Sozialen Netzwerken. Zwar liegen verschiedene Befragungen Personalverantwortlicher zu Sinn und Zweck von Personalmarketing in Sozialen Netzwerken vor, zwar gibt es zahlreiche How-to-Anleitungen, Handlungsempfehlungen und vielseitige Stimmen aus den verschiedensten Bereichen zu diesem Thema. Allen entbehrt es aber an einer grundlegenden Analyse von Erwartungen, Möglichkeiten und dem Status Quo von Personalmarketing auf Social Network Sites. Diese Lücke möchte die vorliegende Arbeit zumindest aus kommunikationswissenschaftlicher Perspektive schließen.
(...)
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Urista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
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This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the perspectives of the uses and gratification model and impression management theory. As a qualitative exploratory study, this thesis had three objectives. First, it investigated why young people use SNS. Second, it sought to discover how members use SNS for self-presentation. Finally, it aimed to contribute to the current body of literature and serve as a basis for future qualitative and quantitative studies on SNS.
The focus groups that were conducted for this thesis elicited ten themes that provided insights on the motivations and behaviors of individuals who use SNS for needs fulfillment and impression management. These themes included: 1) efficient communication, 2) convenient communication, 3) curiosity of others, 4) popularity, 5) relationship formation and reinforcement, 6) self-enhancement, 7) otherenhancement, 8) self-disclosure, 9) conformity and 1 0) identity-management.
Based on the first five themes, the study suggested that an emerging theory of instant gratification is being developed. The theory helps researchers explain why young people use SNS and predict what factors motivate young people to get ,_ involved heavily in SNS. Based on the second five themes, this study confirmed the relevance of Goffi:nan's theories of the presentation of the self in explaining how young people manage their impressions through SNS. As a powerful socialization agent, SNS provide new opportunities and diverse ways of presenting one's self online. Though there are some evident differences between online and face-to-face social interaction, it is clear that Goffman's theories will continue to help researchers explain self-presentation within the context of SNS.
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Banoobhai-Anwar, Ilhaam. "The role of e-commerce in five-star hotels in the Cape Town Metropole." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2489.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016.<br>Electronic commerce, popularly referred to as e-commerce, is the latest catchphrase surrounding the Internet and its many functions. In the past, the Internet was solely used for information seeking, but the 21st century has brought a new global economy to the fore – one that is conducted online. Tourism is seen as a driver of economic growth, contributing both to the Gross Domestic Product (GDP) of South Africa (SA) and creating jobs in the hospitality sector. E-commerce does not only provide a platform for business to be conducted online but also an opportunity for consumers to interact directly with industry. Many studies have been done previously about the perceived benefits of e-commerce in the retail sector, yet none in Cape Town and at five-star hotels in particular. It is well known that holidaymakers conduct an online search prior to booking accommodation; some of those potential guests in turn choose to finalise their bookings online. The purpose of the study was to investigate the role of e-commerce in five-star hotels in the Cape Town Metropole. The main objective of this study was to define what e-commerce is for five-star hotels in the Cape Town Metropole and determine if the hotels are using e-commerce as a booking method. Online questionnaires were used to gather primary data and a literature review was presented as secondary data. The findings of this study showed that all the hotels surveyed use online bookings and half of the respondents believe Online Travel Agents (OTAs) generate more revenue than traditional methods of room reservation. When asked to rank methods of room’s reservations, there was a slight difference between telephone bookings and e-commerce as number one. This could mean that while electronic methods are popular, they have not completely replaced traditional methods. The researcher recommends that five-star hotel managers train the rooms’ division staff to respond to negative reviews on social media, as this was one of the findings. The hotels should also learn how to effectively use their social media presence to increase room sales.
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Baleta, Adele. "Healing the rift : an assessment of a World Health Organisation's media communication programme for health scientists." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/17344.
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Thesis (MPhil)--University of Stellenbosch, 2006.<br>ENGLISH ABSTRACT: Health scientists agree that the media is a crucial conduit for communicating life-saving, preventative and curative health messages to a wider audience. They also concur that they are the gatekeepers, and the responsibility of communicating their findings and health information to the public rests with them. And yet, their relationship with journalists is often unhealthy and in need of attention.
Many health scientists lack knowledge and understanding about who the media are, and what they require to do the job of reporting ethically and professionally. They often lack the skills needed to frame simple, succinct messages timeously, especially on controversial issues such as vaccines and drug safety, immunisation and drug treatment for infectious diseases such as HIV/AIDS. This study argues that health scientists/professionals globally, irrespective of culture, ethnicity, creed, language or media systems, need training on how to communicate with the media in the interests of public health. This is especially so in the modern world with its complex, high-speed communication.
The objective of the study was to assess the impact of a WHO media communication training programme for health scientists worldwide. More specifically, the study sought to shed light on whether the training shifted their perceptions and attitudes to the media. And, if so, in what way? It also aimed to find out if the trainees learned any skills on how to deal with reporters.
The research methodology was qualitative. A review of the literature, to establish current thinking in the field, was followed by interviews with health professionals. The interviewees are from China, South Africa and Ghana and received the same basic training either in South Africa, China or Sri Lanka. Some were trained in 2005, others in 2004 and others before that. Most had been trained together with participants from other countries. Two focus groups were conducted in China before and after training. Included, is an account of the aims and objectives of each module of the actual training. The study also made use of WHO documents and news and feature articles from newspapers, radio and the internet.
Most participants had never had media communication training but had been interviewed by reporters. While some had positive experiences, others felt bruised by their interactions with journalists. After training, however, they registered a shift in attitude toward feeling more positive and less fearful of the media. They felt more confident and better equipped to engage with journalists. Most participants desired more training to consolidate the skills that they had learned. Some had managed to put the training to good use by developing similar programmes in their own country. Others who were trained more recently were enthusiastic about the prospect of sharing ideas with colleagues. Those who were unlikely to deal with the media directly said they felt they could at last contribute to discussions on the media in the workplace.
The WHO training, albeit a first step aimed at bridging the gap between health professionals and journalists, goes a long way in addressing the frustrations and the complexities of dealing with the media. Health professionals want to communicate because they need to reach their target population, the ordinary person in the street. Training and facilitation can empower health professionals to deal constructively with the media in getting health messages to the public. This training programme, which imparts practical skills including how to prepare and manage interviews, could be adapted to meet the needs of scientists from different disciplines.<br>AFRIKAANSE OPSOMMING: Gesondheidswetenskaplikes is dit eens dat die media ‘n uiters belangrike middel is om lewensreddende, voorkomende en genesende gesondheidsboodskappe aan ‘n groter gehoor oor te dra. Hulle stem ook saam dat hulle die hekwagters is en die verantwoordelikheid het om hul bevindinge en gesondheidsinligting aan die publiek oor te dra. Tog is hul verhouding met joernaliste dikwels ongesond en sorgwekkend. Talle gesondheidswetenskaplikes het geen kennis en begrip van wie die media is en wat hulle nodig het om hul taak – verslaggewing – eties en professioneel te verrig nie. Hulle kort dikwels die vaardighede om eenvoudige, saaklike boodskappe betyds te formuleer, veral as dit kom by omstrede aangeleenthede soos veilige entstowwe en medisyne, immunisering en medisyne vir die behandeling van aansteeklike siektes. Hierdie studie voer aan dat wetenskaplikes/gesondheidsberoepslui wêreldwyd – ongeag kultuur, etnisiteit, geloof, taal of mediastelsels – ‘n behoefte het aan opleiding om beter met die media te kommunikeer ter wille van openbare gesondheid. Dit is veral belangrik vir die ingewikkelde en snelle kommunikasie van die moderne wêreld.
Die doel van die studie was om die uitwerking van ‘n wêreldwye opleidingsprogram van die WGO oor kommunikasie met die media te bepaal. Die studie het meer spesifiek probeer lig werp op die vraag of die opleiding hul begrip van en ingesteldheid teenoor die media verander het. En, indien wel, op watter manier? Dit het ook probeer vasstel of deelnemers enige vaardighede aangeleer het oor hoe om met verslaggewers om te gaan. ‘n Kwalitatiewe navorsingsmetodiek is gevolg. Bestaande literatuur is bestudeer om huidige denkrigtings op die gebied te bepaal, waarna onderhoude met gesondheidsberoepslui asook ‘n TV-gesondheidsverslaggewer van Beijing, China, gevoer is.
Die ondervraagdes kom van China, Suid-Afrika en Ghana en het dieselfde basiese opleiding in Suid-Afrika, China of Sri Lanka ondergaan. Sommige is in 2005 opgelei, party in 2004 en ander vroeër. Die meeste is saam met deelnemers van ander lande opgelei. Twee fokusgroepe is voor en ná opleiding in China bestudeer. ‘n Verslag oor die oogmerke en doelwitte van elke module van die werklike opleiding is ingesluit. Die studie het ook gebruik gemaak van WGO-dokumente, nuus- en artikels uit nuusblaaie, die radio en die internet.
Die meeste deelnemers het nooit opleiding in mediakommunikasie gehad nie, hoewel verslaggewers al onderhoude met hulle gevoer het. Terwyl dit vir sommige ‘n aangename ondervinding was, het ander nie goeie herinneringe aan hul interaksie met joernaliste nie. Ná opleiding het hulle egter getuig van ‘n positiewer gesindheid teenoor en minder vrees vir die media. Die meerderheid van die deelnemers wou graag verdere opleiding hê om hul pas verworwe vaardighede uit te bou. Party kon selfs soortgelyke programme in hul eie lande ontwikkel. Van die meer onlangse deelnemers was geesdriftig oor die vooruitsig om gedagtes met kollegas te wissel. Diegene wat waarskynlik nie veel met die media te doen sou hê nie, het gesê hulle kon nou minstens by die werk aan gesprekke oor die media deelneem.
Hoewel dit maar die eerste tree is om die gaping tussen gesondheidsberoepslui en joernaliste te oorbrug, slaag die WGO se opleiding in ‘n groot mate daarin om die frustrasies en verwikkeldhede van omgang met die media te oorkom. Mense in die gesondheidsberoepe wil graag kommunikeer omdat hulle hul teikenbevolking – die gewone mense – moet bereik. Opleiding en tussentrede kan hulle toerus om konstruktief met die media om te gaan ten einde gesondheidsboodskappe aan die publiek oor te dra. Hierdie opleidingsprogram kan aangepas word om in die behoeftes van wetenskaplikes in verskeie vakgebiede te voorsien.
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Hurtado, Maria R. "PEDIATRIC PALLIATIVE CARE: UNMET NEEDS FOR MENTAL HEALTH RESOURCES OF PARENTS OF CHILDREN WITH LIFE-THREATENING DISEASES." CSUSB ScholarWorks, 2015. https://scholarworks.lib.csusb.edu/etd/208.
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Due to the demanding structure of caring for a child with a life-threatening disease (LTD), parents experience psychosocial distress. Studies have shown that stress in parents of children with LTDs can be increased by unmet needs or fragmented care and may be mitigated by coordinated and comprehensive care. Limited literature exists about unmet needs of parents of children with LTDs and the barriers they encounter to accessing mental health resources within pediatric palliative care (PPC) programs. This research study applied quantifiable descriptive methods including a purposive sample of ninety-eight (98) PPC and other pediatric practitioners through the distribution of anonymous online surveys in order to examine unmet needs for mental health resources as they relate to parents of children with LTDs who experience psychological distress exacerbated from psychosocial stressors of care giving. Influenced by Andersen’s predisposing, enabling, and need factors, this study found that PPC practitioners perceived parents encountering waitlists and/or denials when referred to community mental health resources as demonstrating resistance against seeking help.
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Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.
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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collected from interviews and archival business records were analyzed to generate themes, also allowing for triangulation. Five marketing strategy themes emerged from this study: word of mouth and social media marketing, limited financial resources, product differentiation and atmosphere, blogging and using the point of sale (POS) system, and employee engagement and upselling. Participants stated that word of mouth and social media marketing were powerful strategies that small independent restaurant owners should use to retain customers and gain new customers. Participants noted that product differentiation and atmosphere are unique characteristics that guide marketing strategies, brand positioning, and influence competitive advantage and profitability. Implications for positive social change include business development opportunities, opening resource centers for training programs, and free webinars associated with marketing and brand equity strategies. Communities, organizations, and new entrepreneurs will benefit from positive social change from the increase of social resources, community economic growth, employment opportunities, and sustainability.
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Vlasenko, Anton. "Developing and Evaluating Web Marking Tools as a Complementary Service for Medical Telephone-Based Advice-Giving." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69498.
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This master thesis reports on potentially useful applications for “The social layer concept”, consisting of a combination of telephone-based health advice-giving and dynamic marking of shared web pages, with the aim to contribute to the online health counselling domain. An experimental user study was performed to test a web marking tool prototype. The experimental tool was shown to be useful in helping clients focus on relevant health information and dynamic web marking does provide a useful and complementary service to telephone-based advice-giving. It was considered most useful for complex health advice-giving issues.
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Khan, Pour Hamed. "Computational Approaches for Analyzing Social Support in Online Health Communities." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157594/.
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Online health communities (OHCs) have become a medium for patients to share their personal experiences and interact with peers on topics related to a disease, medication, side effects, and therapeutic processes. Many studies show that using OHCs regularly decreases mortality and improves patients mental health. As a result of their benefits, OHCs are a popular place for patients to refer to, especially patients with a severe disease, and to receive emotional and informational support. The main reasons for developing OHCs are to present valid and high-quality information and to understand the mechanism of social support in changing patients' mental health. Given the purpose of OHC moderators for developing OHCs applications and the purpose of patients for using OHCs, there is no facility, feature, or sub-application in OHCs to satisfy patient and moderator goals. OHCs are only equipped with a primary search engine that is a keyword-based search tool. In other words, if a patient wants to obtain information about a side-effect, he/she needs to browse many threads in the hope that he/she can find several related comments. In the same way, OHC moderators cannot browse all information which is exchanged among patients to validate their accuracy. Thus, it is critical for OHCs to be equipped with computational tools which are supported by several sophisticated computational models that provide moderators and patients with the collection of messages that they need for making decisions or predictions. We present multiple computational models to alleviate the problem of OHCs in providing specific types of messages in response to the specific moderator and patient needs. Specifically, we focused on proposing computational models for the following tasks: identifying emotional support, which presents OHCs moderators, psychologists, and sociologists with insightful views on the emotional states of individuals and groups, and identifying informational support, which provides patients with an efficient and effective tool for accessing the best-fit messages from a huge amount of patient posts to satisfy their information needs, as well as provides OHC moderators, health-practitioners, nurses, and doctors with an insightful view about the current discussion under the topics of side-effects and therapeutic processes, giving them an opportunity to monitor and validate the exchange of information in OHCs. We proposed hybrid models that combine high-level, abstract features extracted from convolutional neural networks with lexicon-based features and features extracted from long short-term memory networks to capture the semantics of the data. We show that our models, with and without lexicon-based features, outperform strong baselines.
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Selin, Erik, and Adina Lerjefelt. "Ungdomars självkänsla i relation till användningen av sociala medier." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-6195.
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Syftet är att undersöka hur självkänsla är relaterat till användandet av sociala medier, samt om det föreligger några skillnader mellan pojkar och flickor gällande självkänsla, spenderad tid på och beteende i sociala medier. Frågorna som ska besvaras är: (I) Finns det ett samband mellan självkänsla och spenderad tid på sociala medier? (II) Finns det ett samband mellan självkänsla och aktiv användning av sociala medier? (III) Finns det en skillnad i självkänsla mellan aktiva och passiva användare av sociala medier? (IV) Finns det en skillnad mellan flickor och pojkar gällande självkänsla, spenderad tid på och beteende i sociala medier? Studien utgår från en kvantitativ ansats och materialet samlades in med hjälp av enkäter. Urvalet bestod av 140 stycken ungdomar (13–16 år) och valdes ut genom ett bekvämlighetsurval. Deltagarna fyllde i enkäten under lektionstid. Enkäten var en sammanställning av tre olika mätinstrument, RSES (Rosenberg Self-Esteem scale), Social Media Engagement Questionnaire (SMEQ) och Passive and Active Facebook Use Measure (PAUM). Enkätsvaren bearbetades slutligen statistiskt med korrelationsanalyser och t-tester. Resultatet visade på svaga negativa samband mellan självkänsla och de tre variablerna spenderad tid, aktiv social användning respektive aktiv icke-social användning. Resultatet visade inte på någon signifikant skillnad mellan passiva och aktiva användare. Pojkar rapporterade högre nivåer av självkänsla än flickor. Flickor rapporterade högre nivåer av passiv användning, aktiv social användning och aktiv icke-social användning än pojkar. En möjlig slutsats är att det finns en koppling mellan användningen av sociala medier och individens självkänsla. Resultatet i denna studie visade på att hög användning av sociala medier kan vara relaterat till en sämre självkänsla. Det verkar även finnas tendenser till skillnader mellan pojkar och flickor gällande både självkänsla och användningen av sociala medier. Det behövs ytterligare forskning på den yngre generationen för att ta reda på hur den unga individen kan använda sociala medier på ett sätt som främjar självkänslan.<br>The aim of this study is to examine how self-esteem is related to usage of social media, and if there are any gender differences between boys and girls regarding self-esteem, spent time and behavior on social media. The questions to be answered are: (I) Is there a relation between self-esteem and spent time on social media? (II) Is there a relation between self-esteem and active usage of social media? (III) Is there a difference in self-esteem between active and passive users of social media? (IV) Is there a difference between girls and boys regarding self-esteem, spent time and behavior on social media? The study has a quantitative approach and the material was collected by using surveys. The sample consisted of 140 adolescents (age 13-16) and was selected through a convenience sample. The participants filled in the survey during class. The survey was a compilation of three different measuring instruments; Rosenberg Self-Esteem scale (RSES), Social Media Engagement Questionnaire (SMEQ) and Passive and Active Facebook Use Measure (PAUM). The answers were processed statistically with correlation analyses and t-test. The result showed weak negative correlations between self-esteem and the three variables spent time, active social usage respective active non-social usage. The result didn’t show any significant difference between passive and active users. Boys reported higher levels of self-esteem than girls. Girls reported higher levels of passive usage, active social usage and active non-social usage. A possible conclusion could be that there is a connection between social media usage and self-esteem. The result in this study showed that large amount of social media usage could be related to lower self-esteem. There seems to be a difference between boys and girls regarding self-esteem and social media usage. Further research on the younger generation is needed to find out how the young individual could use social media in ways that promotes self-esteem.
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Ataie, Jutta Elisabeth. ""Who Would Have Thought, With a Diagnosis Like This, I Would be Happy?": Portraits of Perceived Strengths and Resources in Early-Stage Dementia." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1107.
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This study used photovoice methodology to explore how people with early-stage dementia use their perceived strength and resources to cope with the illness. Purposive sampling was used to recruit participants. Thirteen women and seven men age 57 to 90 (mean 73.4) with MMSE scores ranging from 20 to 28 (mean 25.6) participated in the project. Participants were provided with a disposable camera and invited to take photographs relevant to their well-being. The photographs provided the means for participants to take the lead in dialogue sessions about their coping response.
Grounded theory analysis revealed that initially, early-stage dementia precipitated a disruption in well-being. For the participants in this study, learning to live with the illness was an ongoing, continually shifting process of adjustment, where the participants moved from a familiar sense of well-being to an alternative sense of well-being. In this process the participants used a variety of strengths and resources ranging from those that supported them in reconstructing identity, regaining control, and rebuilding relationships to those that assisted them in reestablishing a healthy lifestyle and restoring meaning and purpose. Striving toward well-being while acknowledging the inconceivable notion of losing one's cognitive abilities was the central strength that the participants brought to this process. It captured the paradox the participants faced in living with early-stage dementia, which was to relegate the illness to the background of their lives while managing its symptoms in the foreground.
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Rocha, Renata Oliveira da. "Bioética e direito à saúde: reflexões sobre o compartilhamento democrático das tecnologias médicas avançadas." Universidade Federal da Bahia, 2013. http://www.repositorio.ufba.br/ri/handle/ri/11327.
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Previous issue date: 2013<br>O estudo tem como objetivo fundamental avaliar o compartilhamento democrático do acesso da população aos bens e serviços de saúde resultantes do progresso científico. O direito à saúde na pós-modernidade apresenta dilemas que o Direito, diante da crise paradgmática atual, não consegue responder sem se adequar à nova realidade, aos novos atores e, evidentemente, sem utilizar novas ferramentas. O progresso científico na área médica ao mesmo tempo que pede reflexões a respeito dos limites que devem ser impostos aos experimentos científicos com seres humanos, tendo em vista, especialmente, os perigos ainda desconhecidos dessa prática, evidencia a necessidade de que sejam criados meios para que esse progresso exista tão somente para o bem da humanidade. Contudo, o que se nos depara na realidade é a exclusão dos menos favorecidos, dos “vulnerados”, com relação ao acesso aos benefícios decorrentes das tecnologias médicas avançadas em face, notadamente, dos elevados custos que as acompanham. Diante desses casos, a Bioética constitui a ferramenta legítima e pertinente, em condições de oferecer o arcabouço teórico de critérios de alocação de recursos para a solução do problema, em consonância com a justiça social. O Estado, nesse mister, tem o dever de efetivar políticas públicas, com ampla participação popular, que contemple, no serviço público de saúde, tecnologias médicas avançadas quando indispensáveis para a manutenção da vida e dignidade humana. A judicialização do direito em saúde é um dos reflexos de políticas públicas não efetivadas da forma devida e constitui prática legítima, fazendo a justiça do caso concreto quando diante da negativa de atendimento a ser prestado pelo Estado a situações em que o tratamento é indispensável para a manutenção da vida e dignidade do paciente.<br>Salvador
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Woods, Tonya M. "Extracting meaningful statistics for the characterization and classification of biological, medical, and financial data." Diss., Georgia Institute of Technology, 2015. http://hdl.handle.net/1853/53857.
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This thesis is focused on extracting meaningful statistics for the characterization and classification of biological, medical, and financial data and contains four chapters. The first chapter contains theoretical background on scaling and wavelets, which supports the work in chapters two and three.
In the second chapter, we outline a methodology for representing sequences of DNA nucleotides as numeric matrices in order to analytically investigate important structural characteristics of DNA. This methodology involves assigning unit vectors to nucleotides, placing the vectors into columns of a matrix, and accumulating across the rows of this matrix. Transcribing the DNA in this way allows us to compute the 2-D wavelet transformation and assess regularity characteristics of the sequence via the slope of the wavelet spectra. In addition to computing a global slope measure for a sequence, we can apply our methodology for overlapping sections of nucleotides to obtain an evolutionary slope.
In the third chapter, we describe various ways wavelet-based scaling may be used for cancer diagnostics. There were nearly half of a million new cases of ovarian, breast, and lung cancer in the United States last year. Breast and lung cancer have highest prevalence, while ovarian cancer has the lowest survival rate of the three. Early detection is critical for all of these diseases, but substantial obstacles to early detection exist in each case. In this work, we use wavelet-based scaling on metabolic data and radiography images in order to produce meaningful features to be used in classifying cases and controls. Computer-aided detection (CAD) algorithms for detecting lung and breast cancer often focus on select features in an image and make a priori assumptions about the nature of a nodule or a mass. In contrast, our approach to analyzing breast and lung images captures information contained in the background tissue of images as well as information about specific features and makes no such a priori assumptions.
In the fourth chapter, we investigate the value of social media data in building commercial default and activity credit models. We use random forest modeling, which has been shown in many instances to achieve better predictive accuracy than logistic regression in modeling credit data. This result is of interest, as some entities are beginning to build credit scores based on this type of publicly available online data alone. Our work has shown that the addition of social media data does not provide any improvement in model accuracy over the bureau only models. However, the social media data on its own does have some limited predictive power.
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Jeong, Seongjung. "Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2472.
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Stenqvist, Sara. "Sambandet mellan användning av sociala medier, kroppsuppfattning och inställning till ämnet idrott och hälsa hos gymnasieungdomar." Thesis, Örebro universitet, Institutionen för hälsovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-94470.
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In today’s society adolescents are exposed to several forms of social medias on a daily basis. Social media has grown to be the most prominent source of health-related materials. For example, the use of social media, and foremost the interaction with health-related content, can contribute to develop a negative body image and mental health. Body and health are a crucial part of the Physical Education course in Swedish Upper Secondary School. Therefore, it is meaningful to investigate how social media impact Upper Secondary School students’ body image and also their attitude towards physical education. The students’ levels of social media usage can therefore have an impact on their body image and, by extension, on their attitude towards physical education. The aim of this study is to establish if there is a relationship between level of social media usage, body image and attitude towards physical education. Inorder to investigate these relationships, body image will function as a form of mediator. The method used in this study was a digital questionnaire that was taken by 197 students in Upper Secondary School. The result showed that there was a significant correlation between a high level of social media usage and a negative body image. The result also showed that there is a significant correlation between a positive body image and a positive attitude toward physical education. Finally, the result showed that there was no explicit relationship between social media usage and attitude towards physical education. Therefore, it is vital for physical education teachers in Swedish Upper Secondary School to actively strive towards that the education will not contribute to enhance the students negative body image.
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Edén, Isabell. "Att alltid vara tillgänglig : En kvalitativ studie om hur högskolestudenter påverkas av sociala medier." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-35676.
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A technological community has hastily been developed and nowadays it is a majority of the Swedish population available. This study is about the constant accessibility of social media from a health perspective. The purpose of the study is to examine why university students use social media and how they feel that the health is affected through constant availability. The method used is qualitative with seven semi-structured interviews. The study result shows that university students consider that constant accessibility through social media affects the health in several ways, both positively and negatively. Positively by facilitating contact and communication, for example, study contexts and that it contributes to tighter social networks. Negatively as it contributes to stress, creates insomnia and low self-esteem. The conclusion to be drawn from the study is that university students seeing social media as a natural part of the life and the mental and physical health is negatively affected, while the social well-being positively affected.<br>Ett teknologiskt samhälle har hastigt vuxit fram och numera är en majoritet av den svenska befolkningen tillgänglig. Denna studie handlar om ständig tillgänglighet via sociala medier ur ett hälsoperspektiv. Syftet med studien är att undersöka varför högskolestudenter använder sociala medier och hur de upplever att hälsan påverkas genom ständig tillgänglighet. En kvalitativ metod har används med en manifest innehållsanalys. Deltagarna i studien valdes via ett målstyrt urval och sju semistrukturerade intervjuer har genomförts. Studiens resultat visar att högskolestudenter anser att ständig tillgänglighet via sociala medier påverkar hälsan på flera sätt, både positivt och negativt. Positivt genom att det underlättar kontakt och kommunikation vid exempelvis studiesammanhang samt att det bidrar till tätare sociala nätverk. Negativt då det bidrar till stress, skapar sömnsvårigheter och låg självkänsla. Slutsatsen som kan dras av studien är att högskolestudenter ser sociala medier som en naturlig del av tillvaron och att den psykiska och fysiska hälsan påverkas negativt, samtidigt som det sociala välbefinnandet påverkas positivt.
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Lang, Oscar. ""Jag är nöjd med mig själv och så ska det vara" : En kvantitativ studie om elevers syn på kroppsideal." Thesis, Karlstads universitet, Fakulteten för hälsa, natur- och teknikvetenskap (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70929.
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