Dissertations / Theses: 'Mega-sports event'

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MIHAGUTI, FATIMA YUKARI FUKUSHIGUE. "PROCUREMENT STRATEGIES: CASE STUDY ON A SPORTS MEGA EVENT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=26138@1.

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As estratégias de compra adotadas pelas organizações têm sido fundamentais para que elas se mantenham competitivas e atendam as demandas de produtos e serviços que seus clientes necessitam. Essa dissertação avalia a aplicação das metodologias de Kraljic, Porter e PESTEL na definição de estratégias para a área de compras e contratações, com o objetivo de atender às necessidades da organização responsável pela realização de um Megaevento Esportivo de forma eficaz e efetiva. Dentro deste tema, são abordadas as características que configuram a complexidade e a criticidade deste cenário particular, configurado por uma organização temporária para atendimento de necessidades do maior Megaevento Esportivo mundial com definições inflexíveis de prazo e custo. A dissertação em questão visa desenvolver por meio da metodologia de estudo de caso a apresentação de estratégias diferenciadas para cada tipo de item a partir da análise das diversas variáveis utilizadas na realização de uma contratação. O objetivo foi avaliar a aplicabilidade das teorias tradicionais da área de compras e suprimento ao caso específico, de um Megaevento Esportivo. Uma contribuição desta dissertação em relação a outros estudos voltados a megaeventos deste porte foi o foco nos processos relacionados à área de suprimentos. Além de tratar o tema em um contexto empresarial único e em um ambiente específico, onde as condições e restrições do mercado fornecedor e as legislações específicas do país e cidades sedes impactam nas estratégias. Em particular, esse estudo de caso compara o tipo de estratégia de contratação adotado no Megaevento Esportivo com as estratégias apresentadas nas teorias acadêmicas do tema, e ressalta as principais dificuldades vivenciadas e soluções mitigadoras aplicadas, em função das especificidades deste caso.
The procurement strategies used by the organizations have been crucial so they can be kept competitive and meet demand of products and services that their clients need. This dissertation evaluates the applicability of the methodologies of Kraljic, Porter and PESTEL on the definition of strategies for the procurement and hiring department, with the objective of meeting the needs of the organization responsible for the execution of a Sports Mega event in an effective and efficient manner. In this theme, it is approached the characteristics that configure the complexity and criticality of this particular scenario are approached, configured by a temporary organization to meet the needs of the biggest Sports Mega event with inflexible definitions on timing and cost. The dissertation aims to develop through a methodology of a case study the presentation of differentiated strategies for each type of item through an analysis of diverse variables used on the making of a purchase. The objective was to evaluate the applicability of the traditional procurement field theories onto a specific case, of a Sports Mega event. An additional contribution of this dissertation regarding other studies focused on mega events of this size is the focus on the processes related to the procurement area. Besides treating the theme in a unique enterprise context and in a specific environment, where the conditions and supply market restrictions and specific legislation of the main country and city impact on the strategies. In particular, this case study compares the type of procurement strategy adopted in the Sports Mega event with the strategies presented on the academic theories on the theme, and points out the main difficulties experienced and mitigation solutions applied, due to the specificities of this case.

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Durand, Charl. "Information management and globalised sport : a South African mega-event model." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50369.

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Thesis (MPhil)--University of Stellenbosch, 2005.
ENGLISH ABSTRACT: Reflecting a general trend in modern society, the world of sport has become information driven, with effective information management becoming an essential part of all sports organisations and sporting activities. The sophistication oflarge, multi-sport events - mega-games - such as the Olympic Games and Commonwealth Games demand a high standard of information management to help ensure the smooth running of such events. This is also true of the managing of national teams participating in them. In this thesis a model of an information management system (IMS) is developed for managing certain types of information in such events and the national team participating in them. The model is based on two conceptual frameworks: Intellectual capital, and secondly the information management cycle. The model is then tested using a number of case studies where a specific information management system was used to manage the information of different sports teams and events. The degree to which the information management system was effectively implemented in each case is evaluated and the results used to measure the correctness and accuracy of the model. Lastly suggestions are given as to how the model can be improved in view of the case study findings, and what the future role of information management in sports events may look like in light of the results.
AFRIKAANSE OPSOMMING: Die feit dat inligtingsbestuur 'n noodsaaklike deel geword het in sport organisasies en aktiwiteite is 'n weerspieeling van 'n algemene tendens in die moderne, informasie-gedrewe samelewing. Die ingewikkeldheid van groot, multi-sport byeenkomste - "mega-games" - soos die Olimpiese Spele en die Gemeenskapspele vereis 'n hoe standaard van inligtingsbestuur om te verseker dat sulke byeenkomste glad verloop. Dieselfde geld in die geval van die bestuur van die nasionale spanne wat daaraan deelneem. In hierdie tesis word 'n inligtingbestuursmodel ontwikkelom sekere tipes inligting van verskillende sportbyeenkomste en nasionale sportspanne te bestuur. Die model is geskoei op twee konseptueie raamwerke: Intellekteuie kapitaal, en tweedens die inligtingsbestuursiklus. Die model word getoets deur middel van 'n aantal gevallestudies waartydens 'n besondere inligtingstelsel gebruik is on sportspanne en byeenkomste se inligting mee te bestuur. Die mate waartoe die inligtingbestuurstelsel effektief geimplementeer is word ge-evalueer en die resultate gebruik om die korrektheid en akkuraatheid van die model te meet. Ten slotte word voorstelle gemaak oor hoe die model verbeter kan word in die lig van die gevallestudiebevindinge, en wat die moontlike toekomstige rol van inligtingsbestuur by sportbyeenkomste kan wees in lig van die bevindinge.

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Erten, Sertac. "Spatial Analysis Of Mega-event Hosting: Olympic Host And Olympic Bid Cities." Phd thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12609390/index.pdf.

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The aim of this dissertation is to provide a new perspective to the analysis of megaevent / host city relationship. The significance of the research subject depends on the interest in hosting mega-events such as the Olympic Games and the World Fairs, which generate a competition among cities. Turkish cities are recently being involved in this competition. In addition to that, mega-events have large-scale and long-term impacts on the built environment, which has not been thoroughly discussed in urban studies. The methodology which is based on a qualitative analysis comprises three steps: a historical analysis made on the Olympic host cities, and two case studies. The first case is Athens as the 2004 Olympic city, the second case is Istanbul as an Olympic bid city since 1990. This study recognizes but qualifies the concept of megaevent hosting. It is shown that mega-event hosting is a capacity-building process, whilst it has a potential to generate overdose investments problem in the built environment. The most significant conclusion of the study is that the ability of coping with this problem is correlated with the ability of absorbing the investments made.

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Cometti, Aurelie. "Mega sports event policy in Marseille 1991-2003 the football World Cup and the Americas Cup : a case study of urban governance." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/7989.

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The aim of this thesis is to provide a theoretically informed account of the decision-making process in mega sports events policy in Marseille. This is intended to allow an evaluation of the major theoretical frameworks developed in the Anglo-Saxon literature on urban governance and their applicability to the French local government context, and more specifically to the context of sports policy in Marseille. Following an analysis of the development of the local political culture of Marseille, the thesis undertakes a review of theoretical frameworks developed in the urban policy literature identifying three major approaches / concepts which have dominated Anglo-Saxon literature, namely the growth coalition (Logan and Molotch 1987), policy network (Rhodes 1981; 1988), and urban regime (Stone 1989) approaches. These theoretical frameworks have been little used in French urban policy literature (Le Gales 1995; 2003) and feature rarely, if at all, in French sports policy literature. In reviewing this literature the thesis identifies a set of indicators, which may be used in empirical contexts to differentiate growth coalitions from policy networks and urban regimes. A major question for the research is thus to what extent Anglo-Saxon theoretical frameworks / concepts can be usefully employed to understand French decision-making and that of Marseille in particular. Subscribing to critical realism, the thesis aims to give an account of the mega sport event phenomena in Marseille, and of the actors' understanding and interpretation (in effect their social construction) of the phenomena. The data collected were documents for the period 1991 - 2003 from official sources (minutes and proceedings of local government and event-related bodies, reports, political speeches, and local government publications), local press coverage, and interviewees conducted with the major decision-makers. An ethnographic content analysis was made, partly employing a deductive approach based on the set of common indicators developed from the review of urban policy, and partly inductively from themes, which emerged in the analysis (Altheide 1996). The thesis concludes that while there is some evidence of the development of policy networks the specificity of the French context, and that of Marseille, with its heavily state-led approach to policy, means that the use of urban regime, and still less of growth coalition approaches, is not warranted by the evidence.

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Olofsson, Kristoffer, and Fernández Vítor Peiteado. "Accumulation by Dispossession through Sports Mega-Events: The case of Vila Autódromo and the creation of the Rio 2016 Olympic Park." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23226.

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The theoretical framework of accumulation by dispossession allows for a critical examination of urban development projects within neoliberalism (Harvey, 2009; Swyngedouw, Moulaert & Rodriguez, 2002). Within the same neoliberal paradigm, sports mega-events have come to play a significant role for urban regeneration and policy-making (Hall, 2006). Meanwhile attending to the well-documented cases of mass-evictions and reduction of standard housing rights as a recurrent consequence of cities hosting such events (Blunden, 2012), we believe that such a critical examination is arguably important in order to do justice to these kinds of urban regeneration projects. In this paper we analyse, by a case study approach, how mega-events amplify and accelerate the process of accumulation by dispossession. We attend to the development of the Olympic Park and Olympic Village, Barra da Tijuca, in preparation for the Rio 2016 Games, as well as the neighbouring community of Vila Autódromo. By analysing different types of source material, we discuss how the mechanisms of privatisation and entrepreneurialism are reflected in our case; understood as two important mechanisms that facilitate the process of accumulation by dispossession (Harvey, 2009).

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Ishac, Wadih. "Furthering national development through sport, the case of Qatar." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCH037/document.

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Lorsque nous parlons de relations internationales, nous parlons généralement de diplomatie et d'investissement, Le sport peut être utilisé comme outil pour améliorer la diplomatie entre les pays, ainsi que pour développer les intérêts économiques et sociaux. De plus, le sport occupe une place importante dans le repositionnement de l'image d'une nation, tout en améliorant le processus d'intégration des jeunes générations dans le monde. L'un des principaux intérêts, du point de vue du gouvernement, est de créer un lien affectif positif avec la nation hôte de l’évènement sportif. Ce qu'on appelle le soft power. Le but de ce travail est d'explorer certaines des façons dont le sport est utilisé pour générer ce pouvoir, et comment il peut contribuer à générer du contrôle ou à provoquer de l'influence, en se concentrant sur l'État du Qatar. Ce travail est séparé en trois parties principales. Je présente d'abord le développement du sport et la manière dont les événements sportifs ont été utilisés par différents pays et régimes politiques, ainsi que l'impact généré. Deuxièmement, j'essaie de comprendre l'impact généré par l'investissement du Qatar dans l'équipe de football française du Paris Saint-Germain. Et troisièmement, en mesurant l'impact socio-psychologique généré par la jeune génération en organisant des événements sportifs internationaux, le cas du championnat du monde de handball 2015. Ce travail vise à clarifier comment un tel investissement est perçu comme une opportunité de développement au sein de la société, et d'améliorer la diplomatie. En se concentrant sur l'évolution dont le sport est utilisé comme un outil important dans le processus de socialisation des jeunes dans la société mondiale. Sur la base de mes recherches, le résultat de l'investissement dans le Paris Saint-Germain était une situation «gagnant-gagnant» entre la France et le Qatar sur le plan social, économique et politique. De plus, l'utilisation des événements sportifs a eu un impact émotionnel positif, faisant admirer aux résidents la vision du gouvernement. La jeune génération, quelle que soit sa nationalité, a une vision positive des efforts du gouvernement pour s'améliorer et se développer. La vision du gouvernement du Qatar était saillante pour la jeune génération au Qatar
When we mention international relations, we generally talk about diplomacy and investment, but there are other ways of promoting the interests of a government on the international stage. Sport can be used as tool to improve diplomacy between countries, as well as developing economic and social interests. Additionally, sport takes an important place in shaping the image of a nation, while it improves the integration process of young generations into the world. One of the main interests, from a government perspective, in the use of sport, is to generate a positive emotional connection to a host nation - what is known as soft power. The aim of this work is to explore some of the ways in which sport is used to generate this power, and how it can provide a type of control or influence. Specifically, it will focus on the State of Qatar. This work is separated to three main parts. First I present the development of sport and the way sport events were used by different countries and political regimes, and the impact generated. Second, I try to understand the impact generated from Qatar investment in the French football team Paris Saint-Germain. And third, I measured the socio-psychological impact generated on the young generation from hosting international sport events, as in the case of the Handball World championship 2015.This work sets to clarify how allowing such investment is perceived as an opportunity for development within the society, and to improve diplomacy. Additionally, focussing on the young generation allows me to study the evolution of how sport is an important tool in the process of socialization of young people into global society. Based on my research, I argue that the result of the Paris Saint-Germain investment was a "win-win" situation between France and Qatar on the social, economic, and political level. Also, using sport events generated positive emotional impact, making the residents admire the vision of the government. The young generation, regardless nationality has a positive view of government efforts to improve and develop itself - the Qatari government's vision was salient to the young generation in Qatar

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Jensen, Jonathan A. "The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279.

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Abreu, Fabio Lanzillotta de. "Pontos críticos para o desempenho dos voluntários na operacionalização de megaeventos esportivos." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13794.

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The purpose of the presentation is to analyze the main issues in the operationalization of a sports mega-event when thousands of volunteers become the work force without receiving any kind of remuneration, as Brazil will host, during the decade, important mega-events of that kind and will be in need voluntary workforce. For that reason, an explorative qualitative research was conducted, by means of individual interviews with volunteers having previous experience in sports events and with managers of the Rio de Janeiro 2016 Olympic and Paralympic Organizing Committee, in order to take a closer look at the analysis on incentives, event planning, organization during the event and the legacy in the vision of these two groups.
O objetivo desta dissertação é analisar os pontos de atenção na operacionalização de um megaevento esportivo, em que milhares de voluntários participam como força de trabalho, sem qualquer tipo de remuneração, considerando que o Brasil, nesta década, sediará importantes megaeventos e precisará contar com o uso de mão de obra voluntária. Para tal, foi realizada pesquisa qualitativa exploratória, por meio de entrevistas individuais em profundidade com voluntários que apresentavam experiências anteriores em eventos esportivos e com gestores do Comitê Organizador dos Jogos Olímpicos e Paralímpicos do Rio de Janeiro em 2016. Assim, aprofundou-se as análises sobre motivação, planejamento do evento, organização durante o evento e legado, na visão destes dois grupos

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Mhanna, Rami. "Stakeholders' perspectives of leveraging tourism and business legacy outcomes from mega sports events." Thesis, Bournemouth University, 2016. http://eprints.bournemouth.ac.uk/25063/.

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The aim of this research is to develop a critical understanding of the process by which stakeholders leverage tourism and business legacy outcomes from mega sports events. It is common now for many mega sport events stakeholders to look beyond short-term impacts towards achieving long-term legacy outcomes. This indicates that mega sport events have become a part of a broader process that must be invested in throughout the planning process, before, during and after the event. Within previous leveraging approaches, whilst mega sport events are temporally contained, the effect of leveraging is subject to the short term period of the event per se. A strategic approach is required in order to fully leverage legacy outcomes over the long term. This research is concerned with the stakeholders’ perspectives on how such long-term leveraging could be achieved. The methodological design is guided by an exploratory stance. The method adopted is key informant interviews undertaken with salient stakeholders of the London 2012 Olympic Games. A stakeholder is an individual or organisation who is affected by and/or affects the planning process associated with leveraging such legacy outcomes of mega sport events. Identifying key informants as stakeholders depended upon their saliency by evaluating their power, legitimacy and urgency. Snowballing techniques and careful planning assisted in accessing stakeholders for interviews. A total of 15 in-depth semi-structured interviews were undertaken in order to encourage stakeholders to explain their perspectives of optimal leveraging strategies and initiatives. An iterative thematic analysis process was adopted for the rich data, where the research discovered new concepts and categories. The analysis led to three main aspects of leveraging: tourism, business and the role of media in the leveraging process. The evaluation of stakeholders’ perspectives of the factors contributing to the leveraging process from the London 2012 Olympic Games allowed a framework for leveraging tourism and business legacies of mega sport events to be developed. The framework consists of leveraging initiatives that characterised by their proactivity throughout the event planning process, and by considering the event as a theme within this long-term planning process. The emerged leveraging approach is called mega-leverage of mega-events that is not led by the events per se. Thus, the new strategic approach provide a contribution to both knowledge and practice of leveraging tourism and business legacy outcomes of mega sport events, by advancing understanding of what is specifically required for the leveraging process. The thesis also offers holistic insights relevant for leveraging mega sport events by providing tangible recommendations that could lead to more favourable leveraging models of such events. This is especially important because this area of research has both a high potential impact as well as being an under-researched area.

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Myers, Scott J. "Designed for disassembly: the push for a new approach to sports architecture in the 21st century." Thesis, Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/53381.

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The architecture of the sports stadium has evolved dramatically throughout its history. From the ancient gladiatorial arenas to the domes and retractable-roof ballparks of the 20th Century, the stadium has become an iconic and integral part of life, in our modern society. Through the globalization of sports and sporting events, such as the Olympics and World Cup, new and more exciting opportunities are being extended to those who, historically, have been without the resources or infrastructural means to support such endeavors. However, for all the excitement and optimism that accompanies the initial design and planning, the actual development of the necessary structures and support systems rarely provides the expected return on what, ultimately, becomes a staggering investment of time, money, and labor. In fact, operators have found it nearly impossible to provide for the continued operation, maintenance, and regular occupation of these facilities, thus resulting in an overwhelming burden on the local community. It is the purpose of this thesis to provide a survey of architectural precedents from selected mega-events of the last 100 years, as well as a number of other contemporary stadium projects, in an effort to fully convey the magnitude and relevancy of this issue, to identify industry trends and practical models, and more definitively present the need for an alternative approach to design. Additionally, a proposal will be put in place for more of a focus on modularity and prefabrication, in order to transform the Olympic or World Cup stadium into a less permanent element within the urban landscape. It is the hope that the systemic issues, currently associated with hosting international sporting events, may be remedied through the architecture, and ultimate disassembly, of the 21st Century stadium. Ultimately, the goal is to reduce the negative impact of such undertakings, and to aid in the realization of the inherent potential for positive change therein.

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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.

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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.

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Kramareva, Nina. "An analysis of Russia's 'alternative' soft power strategy and national identity discourse via sports mega-events." Thesis, University of Birmingham, 2018. http://etheses.bham.ac.uk//id/eprint/8589/.

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This thesis seeks to show through both historical and contemporary examples what makes Russia an ‘outlier’ among key sports mega-events hosts. More specifically, this thesis sets out to establish how external and internal objectives Russia pursued in the context of the 1980 Olympics and the 2014 Sochi Olympics differed from those of other sports mega-event hosts, including non-liberal states. The originality of this thesis lies not only in the fact that it sheds light on Russia’s strategy of sports mega-event hosting, but that it does so from the vantage point of the combination of the three most popular approaches in the extant sports mega-event research: public diplomacy, place branding and soft power. Moreover, this study places Russia’s hosting of sports mega-events within constructivist international relations theory, which prioritises identity and interests. In this respect, this research, by uncovering Russia’s motives behind sports mega-events hosting, seeks to add predictability to Russia’s behaviour in the international arena. Further, this thesis shows that the pursuit of domestic soft power goals appear to be much more important to Russia than the attainment of external reputational benefits. In this respect, this thesis explores at length what role elite sport and sports mega-events play in a nation-building project in Russia and how they are used to legitimise the incumbent elites. Finally, this thesis is an attempt to overcome a Western-centric paradigmatic hegemony in sports mega-event research.

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Dodouras, Stefanos. "Examining the sustainability impacts of mega sports events : fuzzy modelling as a new integrated appraisal system." Thesis, University of Salford, 2005. http://usir.salford.ac.uk/26640/.

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Sustainable development is recognised as being a complex concept and this is often its main deficiency. A critical review of existing integrated assessment tools identified that current valuation methods give weak signals on integration, adding to the complexity of operationalising sustainable development. To bring about sustainability, professions from different discipline backgrounds have to work together effectively. These factors heighten the need for clear multidisciplinary communication at all stages of a development. Systems thinking based on the concepts of fuzzy logic can provide the basis for complex situations to be examined and approached as qualitatively as possible and thereby could be useful in improving communication and promoting sustainable development. To achieve this aim, literature review and case study research methods were employed. The former provided a critical basis for considering sustainability issues, integrated assessment tools and mega sports events. Such events provide a suitable case study - the 2004 Olympiad - in which the issues of complexity and multidisciplinary communication can be explored. The latter combined data processing of primary sources collected over three decades, as well as the elaboration of a questionnaire survey and a series of in-depth interviews with key stakeholders, including academics, civil servants, members of the Olympics organising committee and representatives of other agencies. The modelling process included transcribing and ff*i verification of the interview data using NVivo -1.1. Data exploration and interpretation led to the development and comparison of several fuzzy maps using Inspiration^-7.5. These models were copied to Microsoft® Word-2000 and the subsequent analysis revealed that the functionality of fuzzy modelling could comprehensively analyse data and effectively communicate the potential outcomes. The participative, temporal and qualitative nature of this model could, henceforth, improve the planning and decisionmaking processes. This means that the model can be considered as a new integrated appraisal system, providing a common language and a shared vision.

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Varotti, Felipe de Pilla. "Estratégia de megaevento esportivo: impactos e legados do GP Brasil de Fórmula 1 para a cidade de São Paulo." Universidade Nove de Julho, 2016. http://bibliotecatede.uninove.br/handle/tede/1562.

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Sports mega-events are increasingly being adopted by government entities as a strategy to project an image of the country and generate a significant international exposure, indicating the development of a particular city or country. Sports mega-events are correlated to the major international competitions, with high media coverage by different countries and large capital investment that attracts a large number of visitors and are organized by governmental and non-governmental entities such as the F1 GP Brazil. This event was used by governors of the city of São Paulo as a strategic focus, aiming an international exhibition and economic development. Thus, the main objective of this study was to evaluate the impacts and the legacies triggered by this event in São Paulo city. Adopting a descriptive and exploratory research, by a qualitative method, municipal managers, event organizers and local population were interviewed. It was possible to establish that the event generates some impacts, such as: economic, infrastructure, socio-cultural, psychological and administrative. In large part, externalities, as the results of certain activities. As legacies, improvements have been identified in the infrastructure and new public facilities, knowledge and skills developed by the organizers and managers involved in the event, international exposure, improving the city's reputation, establishment of a network, legacies related to motor racing history and the automotive industry, and sports legacy. The contributions of this research refer to the management of sport insofar as it demonstrated that the impacts and legacies are generated taking into consideration a series of cultural, historical, economic factors, in addition to the characteristics and resources of the host city. Indeed, it was possible to demonstrate that events held annually in one place have peculiar characteristics that favor the identification with their host cities, unlike those itinerant mega-events, performed every four years in different places. This study opens perspectives for public managers aiming at better strategic planning before proposing the accomplishment of events of this magnitude. Thus, it becomes possible to develop a sustainable sport mega event that can offer the positive impacts, both for its participants, but mainly for those who inherit the legacy of these events.
Os megaeventos esportivos estão cada vez mais sendo utilizados por entidades governamentais como estratégia para projetar uma imagem e gerar uma exposição internacional significativa, demonstrando o desenvolvimento de uma determinada cidade ou país. Megaeventos esportivos referem-se às principais competições internacionais, com cobertura de mídia por diversos países, investimento de grande capital, que atraem grande número de visitantes e são organizados por entidades governamentais em conjunto com entidades não governamentais, como o GP Brasil de F1. Este evento foi utilizado por governantes da cidade de São Paulo com um foco estratégico, visando uma exposição internacional e o desenvolvimento econômico. Desta forma, o objetivo principal deste estudo foi avaliar os impactos e os legados provocados por este evento para o município de São Paulo. Por meio de uma pesquisa descritiva e exploratória, de método qualitativo, foram entrevistados gestores municipais, organizadores do evento e população local. Identificou-se que o evento gera alguns impactos, tais como: econômicos, infraestrutura, socioculturais, psicológicos e administrativos, em sua grande parte, externalidades, sendo resultados de determinadas atividades. Como legados, identificaram-se melhorias na infraestrutura e novas instalações públicas, conhecimentos e habilidades desenvolvidas pelos organizadores e gestores envolvidos com o evento, exposição a nível internacional, melhorando a reputação da cidade, a rede de relacionamentos, legados relacionados à história do automobilismo e da indústria automobilística e legado esportivo. As contribuições desta pesquisa remetem para a gestão do esporte na medida em que demonstrou que os impactos e legados são gerados levando-se em consideração uma série de fatores culturais, históricos, econômicos, além das características e recursos do município sede. Demonstrou ainda que eventos realizados anualmente em um mesmo local possuem características peculiares que favorecem a identificação com suas cidades sedes, diferentemente daqueles megaeventos itinerantes, realizados a cada quatro anos em locais diferentes. Este estudo abre perspectivas para gestores públicos visando melhor planejamento estratégico antes de propor a realização de eventos desta magnitude. Assim, torna-se possível o desenvolvimento de um megaevento esportivo sustentável e que possa oferecer os impactos positivos, tanto para seus participantes, mas principalmente, para aqueles que herdam os legados desses eventos.

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Nakueira, Sophie. "New architectures of governance : transnational private actors, enrolment strategies and the security governance of sports mega events." Doctoral thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/12916.

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Includes bibliographical references.
The FIFA World Cup has become one of the most sought after sports mega events by many countries in today’s society, as well as one of the most controversial. As I put the finishing touches on this thesis, the FIFA World Cup is taking place in Brazil. As with previous World Cups, the planning stage of the 2014 World Cup has been characterised by protests and considerable criticism, particularly concerned with the expenditures on mega event structures such as stadiums. FIFA, along with host country’s governments, has been a major recipient of criticism. This controversy has prompted many people to focus their gaze on the negative impacts of these events, particularly on disadvantaged populations. Sports mega events will no doubt continue to occupy a crucial space in political and economic debates within host countries. As important as these debates are, they have tended to direct attention away from the governance mechanisms that FIFA deploys in staging World Cups. This thesis seeks to redirect attention to these governance issues.

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Rybka, Pauline Johanna. "Political use and consequences of sport events." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197830.

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In the theory part of this thesis will examine the connection between politics and sport, including the politicization of major sport events and the particular role of non-democratic states as host nations. In the empirical part, three case studies (Summer Olympics Beijing 2008, Winter Olympics Sochi 2014, and FIFA World Cup Qatar 2018) will be analyzed in the light of how they have influenced (or have the potential to influence) reforms, the adoption of democratic structures, and the human rights situation.

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Banza, Telma Patricia Frade. "Estudos Olímpicos: importância, motivaçõese expectativas dos voluntários nos Jogos Olímpicos do Rio de Janeiro 2016." Master's thesis, Universidade de Évora, 2018. http://hdl.handle.net/10174/24908.

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O tema escolhido para o presente estudo trata-se da motivação para a realização de trabalho voluntário, particularmente num grandioso evento como é o caso dos Jogos Olímpicos, mais precisamente nos Jogos Olímpicos do RIO16. Devido ao reduzido número de publicações existentes sobre o tema, o objectivo deste estudo é o de avaliar as motivações para o voluntariado numa amostra de conveniência constituído por 25 241 voluntários. Desta amostra responderam 828 voluntários que participaram efectivamente nos últimos Jogos Olímpicos RIO16. Este processo foi efetuado através de um questionário inquirindo dados sociodemográficos e características específicas de voluntariado. Este estudo permitiu articular dois pontos fulcrais do desenvolvimento dos estudos desportivos: os jogos olímpicos e a importância do voluntariado na organização de eventos desportivos de grandes dimensões. As motivações dos diferentes inquiridos oscilaram entre o altruísmo do auxílio num megaevento e o deslumbramento da participação num evento que envolve os maiores nomes do desporto e um leque de modalidades impossível de contactar em situações comuns; Olympic Studies: Motivations of Volunteers at the 2016 Olympic Games in Rio de Janeiro Abstract: The chosen theme for the present study is the motivation for volunteer work, particular-ly in a major event such as the Olympic Games, more precisely in the Olympic Games of RIO16. Due to the small number of publications on the subject, the objective of this study is to evaluate the motivations for volunteering in a convenience sample of 25,241 volunteers. From this sample it was possible to congregate responses of 828 volunteers that effec-tively took part in the Olympic Games of RIO16. This process was carried through a questionnaire in which were inquired socio demo-graphic data and specific volunteering caracteristics. This study allowed articulating two main points of the development of sports studies: the Olympic Games and the importance of volunteering in the organization of major sport events. The motivations of the respondents oscillated between altruism for a major event sup-port and the enthusiasm to participate in such event that envolves all greatest sports names and a vast number of disciplines that are impossible to make contact on a com-mon situation.

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Terra, Rodrigo Barbosa. "Megaeventos esportivos e políticas públicas: Jogos Pan-Americanos 2007 e suas relações com a Copa do Mundo de Futebol de 2014 e os Jogos Olímpicos de 2016." Universidade do Estado do Rio de Janeiro, 2015. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=9465.

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Esta tese tem como questão central investigar de que forma as propostas de legados apresentadas pelos realizadores dos megaeventos esportivos brasileiros Jogos Pan-Americanos de 2007, Copa do Mundo de Futebol de 2014 e Jogos Olímpicos Rio 2016 respondem aos interesses das políticas públicas. Para tanto, os objetivos consistiram em: a) verificar na história recente de três megaeventos esportivos ações de boas práticas ligadas aos possíveis legados dos seguintes eventos: Copa Mundo/2010 África do Sul, Jogos Sul-Americanos/2010 Medellín/Colômbia e Jogos Olímpicos/2012 Londres / Inglaterra; b) verificar, diante dos legados do evento Jogos Pan-Americanos Rio-2007, como se instituíram as relações entre Governo Federal e o órgão de administração nacional do esporte olímpico brasileiro (COB) na definição das ações do evento; c) verificar em que medida se dão as relações entre o atual Governo Federal e os órgãos de administração nacional do esporte (CBF e COB), responsáveis pela organização da Copa do Mundo de Futebol de 2014 e pelos Jogos Olímpicos do Rio de Janeiro de 2016, no que tange aos possíveis legados a serem deixados pelos referidos eventos, se eles se aproximam ou se afastam dos encontrados nos Jogos Pan-Americanos Rio-2007. O procedimento metodológico utilizado neste estudo foi realizado em quatro fases: a) revisão bibliográfica sobre o tema; b) levantamento e análise de documentos referentes aos eventos estudados; c) realização de sete entrevistas semiestruturadas, que foram gravadas, transcritas e categorizadas; d) categorização e análise dos documentos e das entrevistas levando em consideração os objetivos propostos na pesquisa. Os resultados demonstraram que as ações de boas práticas ligadas aos possíveis legados dos megaeventos verificados na história recente se posicionam no campo dos legados tangíveis para os Jogos de 2010 e 2012 e intangíveis para a Copa do Mundo de 2010. Quanto à relação entre Governo Federal e COB nas tomadas de decisão, com base nos legados, do Pan de 2007, os dados mostram que o processo se baseou em um planejamento frágil, um modelo de governança inadequado e a assinatura tardia da matriz de responsabilidade do evento. Com relação ao desenvolvimento de legados dos eventos de 2014 e 2016, observamos que o de imagem é que aparece de maneira mais relevante na pesquisa. Finalmente, para responder à questão central da presente pesquisa, chegamos à demonstração de que a base das propostas de legados do Pan de 2007 pouco se aproxima dos interesses das políticas públicas. Já para a Copa do Mundo de 2014 e para os Jogos de 2016, as propostas de legados se direcionam para ações que, se bem-executadas, podem de forma direta ou indireta atender os interesses das políticas públicas.
The objective of this dissertation was to investigate how the proposals for the legacies presented by Brazilian organizers of sports mega-events Pan American Games 2007, FIFA World Cup 2014 and Olympic Games - Rio 2016 meet the interests of public policies. The objectives of this research were: a) to identify actions of good practices linked to possible legacies of three recent sports mega-events: the FIFA World Cup 2010 South Africa, the South American Games/2010 Medellin / Colombia and the Olympic Games/2012 London/England; b) to verify how the relationship between the Federal Government and the Brazilian Olympic Committee (COB) was devised in order to define the necessary actions for the events related to the legacies of the 2007 Pan American Games; c) to identify the relationship between the Federal Government and the private institutions CBF (the Brazilian Confederation of Soccer) and COB - both of them responsible for the organization of the FIFA World Cup 2014 and the Olympic Games in Rio de Janeiro 2016; d) to identify and verify how close the possible legacies left (or to be left) by the mentioned events are from those found in the Rio 2007 Pan American Games. Methodological procedures were taken in four stages: a) bibliographical review about the topic; b) analysis of documents related to the investigated events; c) seven semi structured interviews, recorded, transcribed and categorized; d) categorization and analysis of documents and interviews based on the proposed objectives. Results demonstrated that the good practices linked to the possible legacies of the referred sports mega-events in recent history are tangible for the 2010 and 2012 Games and intangible for the FIFA World Cup 2010. In terms of the relationship between the Federal Government and COB, based on the legacies of the 2007 Pan-American Games, data demonstrate that the process was based on weak planning, which caused an inadequate model of management, which resulted in the late agreement on the responsibility matrix. In relation to the development of legacies of the sports mega-events of 2014 and 2016, it was observed that the image of Brazil as a great country seems to be the main legacy to be left. Finally, it is important to mention that the response to the central question of this study is that the proposals for the legacies of the 2007 Pan-American Games did not meet the interests of public policies. As for the 2014 FIFA World Cup and the 2016 Olympic Games, the proposals for the legacies are directed to actions which, if well executed, might directly or indirectly meet interests of public policies.

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Santos, Rosane Rebeca de Oliveira. "O planejamento da cidade é o planejamento dos jogos? O megaevento olímpico como instrumento de (re)ordenação do território carioca." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/16/16139/tde-06012014-160038/.

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A busca pela realização dos Jogos Olímpicos parece ter conduzido e orientado as principais determinações da política urbana do município do Rio de Janeiro nos últimos anos. Ao finalmente conquistar a oportunidade de sediar o megaevento esportivo, esse tem sido utilizado como instrumento para se colocar em prática e legitimar um processo de (re)ordenação do território, através de grandes intervenções urbanas, com aporte de recursos públicos de todos os níveis governamentais. O trabalho tem como objetivo analisar e discutir as propostas territoriais do Plano Olímpico \"Rio 2016\", em primeiro lugar, através da investigação sobre sua relação com os instrumentos de planejamento e política urbana do município - Plano Diretor e Plano Estratégico -, considerando que o mesmo não advém de um processo democrático, não se sabendo nem mesmo onde, quando e por quem foi formulado. Segundo, pela reconstituição do processo que lhe deu origem, por meio de uma análise detida dos documentos oficiais e entrevistas realizadas com atores envolvidos, à luz da conjuntura político-administrativa carioca, na tentativa de identificar os sujeitos e interesses relacionados, principalmente à escolha locacional da Barra da Tijuca como região que concentrará a maior parte das instalações olímpicas e consequentemente dos investimentos. E por fim, abordando as intervenções que estão em andamento, os impactos e conflitos delas decorrentes, bem como as principais alterações já realizadas no Plano Olímpico original, procurando sempre apontar processos através dos quais decisões urbanísticas estruturadoras passam ao largo dos mecanismos formais-institucionais e os efeitos decorrentes deste modelo de ação sobre o território carioca.
The bid for Olympic Games have oriented then urban policies the city of Rio de Janeiro in the last 20 years. When finally Rio got the opportunity to host the megaevent, it has been used as an instrument to put in practice and legitimize a process of (re)ordering of the territory through major urban interventions, mobilizing investments of public resources of all levels of government. This work aims to analyze and discuss the \"Rio 2016\" Olympic Plan\'s territorial proposals, focusing its relationship with local instruments of planning and urban policy - Master Plan and Strategic Plan - considering that the proposals did not emerged from a democratic process, being even unknown, when and by whom it was defined. Second, the work also reconstiturs the decision making process, through a careful analysis of official documents and interviews with key actors, in an attempt to identify the subjects and interests related to the locational choice of Barra da Tijuca - the region which will concentrate most of the Olympic facilities and hence investment. Finally, we address the process of implementation of the Olympic plans, its impacts and then conflicts arising from them, as well as major changes already made in the original Olympic Plan, identifying processes by which urban decisions pass by the formal-institutional mechanisms and the effects of this intervention model on the territory of Rio.

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Malanski, Daniel de Souza. "Narratives of Brazil – Brazilian Identity representations in International Mega-Events – the cases of the 2014 FIFA World Cup and the 2016 Summer Olympics." Thesis, Sorbonne Paris Cité, 2019. http://www.theses.fr/2019USPCA037.

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Dans cette thèse, nous analysons comment les commissions d’organisation de la Coupe du Monde de la FIFA 2014 et des Jeux olympiques d’été 2016 ont utilisé ces mégaévénements pour négocier l’image du pays et de ses habitants en utilisant la tension entre les récits historiques nationaux et les modèles idéalisés de ce qu'on attend d’un pays moderne et de sa position sur la scène internationale. Premièrement, nous avons identifié et discuté une série de récits nationalistes qui - au cours de différentes périodes de l’histoire du Brésil - ont été élaborés comme des moyens de contextualiser le Brésil et les Brésiliens au sein de ce que l’Occident considérait comme moderne. Cependant, sachant qu'il existe de nombreuses façons différentes de vivre et de représenter une nation continentale regorgeant de contrastes régionaux comme le Brésil, nous contextualisons également la représentation des cultures de différents Brésils dans les récits dominants de la brésilité. Une fois ces récits nationalistes et régionalistes définis, nous avons pu les identifier dans l'analyse du contenu du matériel audiovisuel de la Coupe du monde de 2014 et des Jeux olympiques de 2016 - par example, dans les affiches, des logos, des mascottes, des cérémonies, etc. L’adoption, le rejet ou la négociation de ces récits dans les cérémonies mentionnées nous indique non seulement comment les architectes de ces événements ont compris et projeté l’image de la nation à l’étranger, mais aussi comment ils ont révélé leurs perceptions à propos de la brésilité et aussi de la modernité. En outre, l’analyse a également exposé les points de vue des comités d’organisation sur le rôle que jouent les cultures des différentes régions du Brésil dans leurs idées sur la nation, ainsi que leur compréhension de la façon dont différents peuples qui habitent le pays - tels que les descendants de portugais, africains, amérindiens, etc. – ont contribué à la formation de la nation
In this thesis, we have analysed how the organising committees of the 2014 FIFA World Cup and the 2016 Summer Olympics have used these mega-events to negotiate the image of the country and its inhabitants through the tension between historical national narratives and idealised standards of what is expected from a modern nation in relation to the world scene. To do it so, firstly, we have identified and discussed a series of nationalistic historical core narratives which - in different periods of Brazilian history - were crafted to contextualise Brazil and Brazilians within western modernity. Nonetheless, as we understand that there is a myriad of different ways of experiencing and representing a continental nation filled with regional contrasts as Brazil, we also have contextualised the representation of the cultures of different Brazils within dominant narratives of Brazilian-ness. Once we have delineated such nationalist and regionalist narratives, we were able to identify them in the content analysis of the audiovisual material of the 2014 FIFA World Cup and the 2016 Summer Olympics such as posters, logos, mascots, ceremonies and so on. The adoption, rejection or negotiation of these narratives in the aforementioned ceremonies do not only tell us how the architects of these events understood and projected the nation’s image abroad, but also unveiled their perception of Brazilian-ness and modernity. What is more, the analysis has also exposed the organising committees’ judgment of the role that the cultures of different regions play in their idea of the nation as well as their understanding of how different peoples – as the Luso-Brazilians, the Afro-Brazilians, the Amerindians, etc - have contributed to the formation of the nation
Nesta tese, analisamos como as comissões organizadoras da Copa do Mundo FIFA 2014 e os Jogos Olímpicos de verão de 2016 usaram esses megaeventos para negociar a imagem do país e seus habitantes utilizando da tensão entre narrativas nacionais históricas e padrões idealizados do que se espera de uma nação moderna e da sua relação com a cena internacional. Para tanto, em primeiro lugar, identificamos e discutimos uma série de narrativas nacionalistas que - durante diferentes períodos da história brasileira - foram elaboradas como formas de contextualizar o Brasil e os brasileiros dentro do que o ocidente considerava moderno. No entanto, como entendemos que há uma infinidade de diferentes formas de vivenciar e representar uma nação continental repleta de contrastes regionais como o Brasil, também contextualizamos a representação das culturas de diferentes Brasis dentro narrativas dominantes da brasilidade. Uma vez delineadas tais narrativas nacionalistas e regionalistas, pudemos identificá-las na análise de conteúdo do material audiovisual da Copa do mundo de 2014 e dos Jogos Olímpicos de 2016 – tais como cartazes, logotipos, mascotes, cerimônias e assim por diante. A adoção, rejeição ou negociação dessas narrativas nas cerimônias mencionadas não só nos dizem como os arquitetos desses eventos entenderam e projetaram a imagem da nação no exterior, mas também como revelaram as suas percepções de brasilidade e de modernidade. Além disso, a análise também expôs as visões das comissões organizadoras sobre qual é papel que as culturas de diferentes regiões brasileiras desempenham nas suas idéias a respeito da nação, bem como os seus entendimentos de como diferentes povos que habitam o país – como os descedentes de portugueses, africanos, ameríndios, etc. - contribuíram para a formação do Brasil

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Silva, Gleice Meire Almeida da. "Do ópio do povo ao estopim de insatisfações: Copa do mundo e opinião pública no Brasil." Universidade Federal de Goiás, 2017. http://repositorio.bc.ufg.br/tede/handle/tede/8072.

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From the political point of view, big sports events are historically seen as a way to strengthen a country’s institutional image and, consequently, its leaders’ popularity. However, different conclusions were drawn based on what happened in Brazil during the 2013 Confederation Coup and the 2014 World Coup. The objective of this study is to analyze the influence of the public support to the World Cup in Brazil on the Federal Government evaluation and its popularity. The analysis conducted suggests that citizens’ criticism growth and their frustration regarding future expectations about basic public services, such as health and education directly affected how Brazilian people saw those events as well as how they approve the Federal Government. With voices amplified by world-wide visibility, among many popular manifestations that spread throughout the country, the FIFA championship was seen as the “people’s opium” once it became a symbol of popular dissatisfaction. Instead of increasing popularity and facilitating electoral gains in 2014, the World Cup put the popularity of Brazilian political leaders at risk, more specifically the Federal Government that led the project. The watchful eye on the support to the World Cup in Brazil and its correlation with the approval of the governments constitutes in a case to be considered in the research on the relation between public opinion, sport mega-events and governmental popularity.
Do ponto de vista político, os grandes eventos esportivos são vistos, historicamente, como uma forma de fortalecer a imagem institucional de um país e, em consequência, a popularidade de seus líderes. Porém, o que foi observado no Brasil no período entre as Copas das Confederações de 2013 e do Mundo de 2014 leva a outras conclusões. O objetivo deste estudo é analisar o impacto do apoio público à Copa do Mundo no Brasil sobre a popularidade do Governo Federal. As análises sugerem que a preparação do país para o evento colocou em evidência diversos problemas que elevaram a criticidade dos cidadãos diante das expectativas frustradas de melhorias em serviços públicos como saúde e educação, o que impactou diretamente na visão dos brasileiros sobre o evento e, em consequência, sobre a aprovação do Governo Federal. Com vozes amplificadas pela visibilidade mundial, em meio a um conjunto de manifestações pelo país, o campeonato da FIFA passou da ideia de “ópio do povo” para um símbolo catalisador de insatisfações da população. Desse modo, ao invés de ampliar, a Copa do Mundo colocou em risco a popularidade das autoridades políticas, especificamente, do Governo Federal que liderou o projeto. O olhar atento sobre dados de apoio à Copa do Mundo no Brasil e sua correlação com a aprovação do Governo Federal constitui em um caso a ser considerado na pesquisa sobre a relação entre opinião pública, megaeventos esportivos e popularidade governamental.

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Borin, Tatiana. "O (des)legado dos megaeventos esportivos : um estudo de caso sobre os impactos da realização da Copa do Mundo (FIFA) em Porto Alegre." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/163913.

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Porto Alegre foi uma das doze cidades-sedes da Copa do Mundo FIFA 2014. À época da sua candidatura e durante o preparo do evento, muito se divulgou acerca dos prováveis legados que a realização deste megaevento deixaria como retorno à cidade e seus habitantes. Diante disso, passados dois anos do fim da Copa, quisemos avaliar e descrever quais foram os principais impactos que sediar a Copa do Mundo deixou à Porto Alegre e seus (suas) habitantes no âmbito socioeconômico. Para cumprir com tal objetivo, fizemos um estudo de caso com enfoque qualitativo cuja coleta de dados deu-se através de pesquisa documental, entrevistas semiestruturadas, observações e registros de campo. Para compreender como se dá a realização de um megaevento, fizemos um histórico de como os megaeventos surgiram, se desenvolveram e se firmaram partindo de sua base esportiva e de sua base dentro da sociedade capitalista e globalizada. Também refizemos o caminho histórico percorrido pelas cidades em busca da reestruturação urbana – propiciada pelos megaeventos. Ao analisar os dados, elencamos duas categorias relacionadas ao âmbito social (reestruturação urbana e política/legislação) as quais subdividiram-se em: moradia e especulação imobiliária, garantias à FIFA e legislação, mobilidade urbana e segurança e violência. Percebemos que as obras de mobilidade privilegiaram veículos motorizados individuais e interesses de empreiteiras. As remoções realizadas em nome da Copa do Mundo são (ainda) um ponto de resistência de inúmeras famílias e comunidades – as quais não suportam mais a violação ao seu direto de moradia. A polícia comprou inúmeras armas e munições para conseguir proteger a Copa – e não as pessoas. Com relação à legislação, criou-se no Brasil um estado de exceção, sob qual a FIFA e seus interesses foram soberanos. O dinheiro utilizado para as obras da Copa teve sua origem no fundo público, ao contrário do prometido inicialmente. O custo final apresentou uma redução em relação ao custo inicial, porém isso deveu-se apenas à retirada de inúmeras obras (de mobilidade, na maioria) que não ficariam prontas dentro do prazo. Tivemos a FIFA, as grandes empreiteiras, políticos e a iniciativa privada como vencedores da Copa – e o legado à população de Porto Alegre ficou esquecido diante de tantos processos de corrupção e lavagem de dinheiro que os grandes ligados à Copa se envolveram.
Porto Alegre was one of the twelve host cities of the 2014 FIFA World Cup. At the time of its candidacy and during the preparation of the event, much was announced about the probable legacies that the accomplishment of this mega event would leave as a return to the city and its inhabitants. In view of this, two years after the end of the World Cup, we wanted to evaluate and describe the main impacts that hosting the World Cup left to Porto Alegre and its inhabitants in the socioeconomic context. To accomplish this goal, we conducted a case study with a qualitative approach which data collection took place through documentary research, semi-structured interviews, observations and field records. To understand how a mega event takes place, we made a history of how megaevents have emerged, developed and established themselves in sports within the capitalist and globalized society. Also, we make the historic path taken by cities in search of urban restructuring - propitiated by mega-events. In analyzing the data, we have listed two categories related to social scope (urban restructuring and politics / legislation) which were subdivided into: housing and real estate speculation, guarantees to FIFA and legislation, urban mobility and security and violence. It becomes evident that the mobility projects favored individual motor vehicles and the contractors. The removals made in the name of the World Cup are (still) a point of resistance of countless families and communities - which no longer support the violation of their housing right. The police bought numerous weapons and ammunition to protect the World Cup event- not the people. With regard to legislation, a state of exception was created in Brazil, under which FIFA and its interests were sovereign. The money used for the infrastructure works of the Cup had its origin in the public fund, contrary to the one promised initially. The final cost was reduced compared to the initial cost, but this was only due to the withdrawal of numerous infrastructure works (mostly for mobility) that would not be ready on time. We had FIFA, big contractors, politicians and private initiative as winners of the World Cup - and the legacy of the population of Porto Alegre was forgotten in face of so many corruption and money laundering scandals that the big Cup entrants got involved.

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Carlson, Andrew F. "Small Business and the 2010 FIFA World Cup: The Use of Communication Technology in South African Micro-Enterprise." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273587777.

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Meirinho, André Furlan. "Santa Catarina e os megaeventos esportivos : um estudo a partir da paradiplomacia." Universidade do Estado de Santa Catarina, 2015. http://tede.udesc.br/handle/handle/1392.

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Brazil is hosting major global sporting events like the 2014 FIFA World Cup Brazil and the Olympic and Paralympic Games Rio 2016, known as sports mega-events. When performing these competitions are presented several opportunities and threats involved, with positives and negatives points of view. Santa Catarina has the opportunity to be involved and act on these events and others like the Volvo Ocean Race and the FIA Formula One Grand Prix, receiving competitions or delegations from countries from different continents and several sports. The aim is to study of sports mega-events, particularly in the spot of the paradiplomacy (international activities of subnational actors such as the State and / or municipalities), for understanding possibilities of action in partnership with international actors and nations. The objective is to analyse the projection of the state and municipalities of Santa Catarina before, during and after the competitions, and how the sports megaevents can promote tourism development and encourage strategic partnerships. To this end, it discusses the relation of sports mega-events to politics and international relations, and possibilities of international projection of nations through soft power. The aim is to also highlight Santa Catarina and cities involved in the sports megaevents and analyse interviews with state managers, municipalities and other actors in Santa Catarina related to sports mega-events as to which objectives seeks to achieve, what image that seeks to project, about how is the international network, which are the priority countries and degree of synergy among stakeholders. Finally, it is still reviewing the possibilities for international partnerships, the importance of public management for results, as well as the focus on tourism projection.
O Brasil está sediando os maiores eventos esportivos globais como a Copa do Mundo da FIFA Brasil 2014 e os Jogos Olímpicos e Paralímpicos Rio 2016, conhecidos como megaeventos esportivos. Ao realizar estas competições se apresentam várias oportunidades e ameaças para os envolvidos, com pontos positivos e negativos. Santa Catarina tem a possibilidade de estar envolvida e atuar nestes eventos e em outros como a Volvo Ocean Race e o GP da FIA de Fórmula 1, recebendo as competições ou as delegações de países de diversos continentes e várias modalidades esportivas. Busca-se assim realizar um estudo dos megaeventos esportivos, particularmente à luz da paradiplomacia (atuação internacional de atores subnacionais como o Estado e/ou municípios), para a compreensão de possibilidades de atuação em parceria com os atores internacionais e nações. Objetiva-se com isso analisar a projeção do Estado e de municípios catarinenses antes, durante e depois das competições, e de que forma os megaeventos esportivos podem favorecer o desenvolvimento do turismo e estimular parcerias estratégicas. Para este fim, problematiza-se a relação dos megaeventos esportivos com a política e as relações internacionais, e as possibilidades de projeção internacional das nações através do soft power. Busca-se também destacar Santa Catarina e as cidades envolvidas com os megaeventos esportivos e analisa-se entrevistas com gestores do Estado, municípios e demais atores catarinenses relacionados aos megaeventos esportivos quanto a quais objetivos busca-se alcançar, qual imagem que se busca projetar, sobre como se dá a articulação internacional, quais países são prioritários e o grau de sinergia entre os envolvidos. Por fim analisa-se ainda as possibilidades de parcerias internacionais, a importância da gestão pública para resultados, bem como o foco na projeção do turismo.

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Campos, Anderson Gurgel. "A economia das imagens do esporte: produção, reprodução e valoração de bens imagéticos nos ambientes midiáticos dos megaeventos esportivos." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/4606.

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This research investigates the management of spectacular images of the sport in mega events. The top-level modern sport, the basis of mega sports events, is a source of a complex system of production and image reproduction and social symbols, and of economized images this is, with the accumulation of values and meanings and it is also a bridge between those agents of these types of activities and their audiences, which ultimately reverts to capital and image. This issue becomes more relevant due to the fact that Brazil will host both World Cup in 2014 and Olympics in 2016. The main hypothesis of this doctoral research is that the images that circulate in these sports mega events are organized not in relation to their body related this is, athletes, local or competition but with other images, creating an imagery show that is constructed from an economic principle. This research, which aims to analyze the sport mega-events as media environments, allows us to show that there is an economy, an operating principle between play, sport and mega-events, from images. The reference here is the Greek concept of oikonomia and its derivations in economic theology, which support the idea of an economy of the image, which binds to the organization and management of pictorial resources in the relationship between the man and his imaginary. The objective is to investigate the construction of media environments and test the validity of speaking in the existence of an economy of image of the sport, responsible for the transformation of sports mega-events and their agents in goods of the consumer society. In the concept of game and sport the references are Huizinga and Caillois. For sport, the references are Bourdieu, from the concept of communication in sport, and Wulf and Gabauer on mimesis in the sports game. For concepts of image, event and apparatus, the ideas of Flusser are also crucial. And finally, from Agamben, Mondzain and Polanyi, the concept of economy of images is supported, which allows, in dialogue with the theory of the spectacle, Debord and Iconofagia by Baitello Jr., we can understand the essence of sports consumption in contemporary society
Esta pesquisa investiga a gestão das imagens espetaculares do esporte nos megaeventos. O esporte moderno de alta competição, base dos megaeventos esportivos, é fonte de um sistema complexo de produção e reprodução de imagens e símbolos sociais e é gerador de imagens economizadas ou seja, com acúmulo de valores e significados , e que constroem vínculos entre agentes desses tipos de atividades e seus públicos, o que, por fim, reverte-se em capital e imagem. Esse assunto torna-se mais relevante com a realização no País da Copa do Mundo de 2014 e dos Jogos Olímpicos Rio 2016 no Brasil. A hipótese principal desta pesquisa de doutoramento é a de que as imagens que circulam nesses megaeventos organizam-se não mais na relação com os seus referentes corporais ou seja, atletas, locais ou competições , mas sim com outras imagens, gerando um espetáculo imagético que se constrói a partir de um princípio econômico. Esta pesquisa, que pretende analisar os megaeventos enquanto ambientes midiáticos do esporte, permite mostrar que há uma economia, um princípio operativo entre jogo, esporte e megaeventos, a partir de imagens. A referência aqui é o conceito grego oikonomia e suas derivações na economia teológica, que subsidiam a ideia de uma economia da imagem, que se liga à organização e à gestão dos recursos imagéticos na relação entre o homem e seu imaginário. O objetivo é investigar a construção dos ambientes midiáticos e verificar a pertinência de se falar na existência de uma economia da imagem do esporte, responsável pela transformação de megaeventos esportivos e de seus agentes em mercadorias da sociedade de consumo. No conceito de jogo e esporte, as referências são Huizinga e Caillois. Para esporte, as referências são Bourdieu, a partir do conceito de comunicação no esporte, e Wulf e Gabauer, sobre a mimese no jogo esportivo. Serão também fundamentais os conceitos de imagem, evento e de aparelho de Flusser. E, por fim, a partir de Agamben, Mondzain e Polanyi, alicerça-se o conceito de economia das imagens, o que permite, em diálogo com a teoria do espetáculo, de Debord, e da Iconofagia, de Baitello Jr., entender a essência do consumo esportivo na sociedade contemporânea

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Yang, Sung-Ying, and 楊松穎. "The Impacts of Mega Event on Sports Economy: Evidence from 2017 Taipei Summer Universiade." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b2h735.

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碩士
國立東華大學
國際企業學系
106
Holding mega sports event can not only make the city well known to the public but also increase the revenue of related industries. For Taiwan’s cities, a mega sports event is not easily held and 2017 Taipei Summer Universiade is the most scaled sports event in Taiwan’s sports development. The purpose of this study is to investigate the impacts of holding mega sports event on the abnormal return of the firms of related industries. The study uses the data of TEJ (Taiwan Economic Journal) Financial Databank and event study module to test proposed hypotheses. The sample is composed of sports firms, the firms of tourism and recreation industry, and sponsors of the mega event, and totally 95 firms in this study. We find that the impacts of holding this Summer Universiade on the abnormal returns of sports firm, the firms of tourism and recreation industries, and the sponsors are significantly positive, indicating that the hypotheses of this study are supported. The study can further provide managerial implications to the government, the firms of related industries and the investors regarding the signaling effect of mega event application.

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WENG, JU-HSING, and 翁如幸. "A Study of Competition Venues Estimating in Mega Sports Event-a Case of National Intercollegiate Athletic Games 2015." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4g384u.

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碩士
輔仁大學
體育學系碩士在職專班
103
Abstract Through this study, document analysis and field research, analysis and comparison of differences in the status of 104 years of the national college sports venues selected major international sporting events and venues. This study through documentary analysis and investigation of field, analysis of 104 National College status of the venues of the games selected difference compared with international sporting venue. Through expert review and the use of international standards of existing Stadium improvement recommendations and directions, the main purpose is to look for existing venues are to become the venue of international competitions how to improve. Research results displayed 104 years national college games selected venues of status most not meet international movement venues specification has a drop, but on game by needed,, the game places only can handle national events mainly, cannot support handle international events Taiwan to held international large integrated type games, in venues hardware facilities Shang needed substantially improved upgrade, future can reference international specification to planning new venues of construction and old venues of repairs, joined Yong continued operating concept new and the whole built, Should be fully taken into account in the process of building use and needs after the game to utilize in order to host large-scale games has positive benefits in the future. Specifications of international sports venues, all need to have a large scale of venues and facilities, and domestic competitions due to environmental, financial, game populations, spectators and other reasons can not be the same as with the international, and now college sporting events venues and international venues for presenting equal size request is a big challenge and the need for future efforts

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Reis, Catarina Martins. "How to attract mega sports events to Lisbon?" Master's thesis, 2018. http://hdl.handle.net/10071/18481.

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Lisbon is an ancient city filled with history, culture, diversity and a life of its own. Sports are one of the key focus areas, as part of the city’s development plan. Is within this context that a study to support Lisbon’s application to become the European Capital of Sports 2021 was conducted. The purpose of this thesis is to underline the main success factors to attract mega-events to our city, satisfying the main group of stakeholders. To understand the key factors involved, not only literature research was conducted but also an empirical one to add and to develop the proposed ideas. A focus group with representatives from the three main groups involved was conducted: Sport Events Organizers, Sponsors and Public Authorities. The purpose of this discussion was to identify the critical success factors to attract mega sport events, which factors motivate the groups to participate, and what are the ones that may compromise their participation. Furthermore, it could also be identified the factors that the city must improve to be a trustworthy applicant and complete host. Findings suggest that Lisbon is a city with a hosting profile, demonstrating capability in many of the crucial areas, some solid points and some improvement areas.
Lisboa é uma cidade histórica, cheia de cultura, diversidade e uma personalidade intrínseca. Como parte do plano de desenvolvimento da Cidade, uma das áreas de atuação é o desporto. Desta forma, um estudo para suportar a Candidatura de Lisboa a Capital Europeia do Desporto 2021 foi conduzido. O objetivo do estudo, foi identificar os fatores críticos de sucesso para atrair os grupos chaves de "stakeholders" e assegurar as condições para receber eventos de grande dimensão. Para poder fazer um levantamento dos factores-chave, foi feita uma revisão de literatura e também uma análise empírica de forma a agregar e reforçar os fatores abordados. Foi realizado um "focus group" com representantes dos três macros grupos envolvidos, Organizadores/Promotores de Eventos desportivos, Patrocinadores, e Entidades Públicas. A discussão teve como objetivo confirmar os factores retirados da revisão de literatura que motivam os grupos de "stakeholders" a participar em eventos e quais podem ser os que pelo contrário, podem condicionar a sua participação. Desta forma, foi possível delinear quais os pontos fortes da cidade na candidatura e identificar pontos de melhoria. Concluiu-se que Lisboa, no geral, apresenta um perfil de anfitrião de mega eventos desportivo, demonstrando experiência e capacidade em muitos pontos-chave, pontos que distinguem Lisboa de outras cidades e apenas alguns pontos a melhorar.

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Yi-ChenLiao and 廖翊辰. "A Study of Sustainable Indicators for Sports Mega-Events in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/34893395697806248382.

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碩士
國立成功大學
體育健康與休閒研究所
101
Over the last 10 years, Taiwan has won the right to host mega sports events such as the 2009 World Games, the 2009 Deaflympics, and the 2017 Universiade. Notwithstanding these achievements, the potentially huge impacts in terms of the sustainable development of not only the host city, but also the entire country, have been neglected. This study therefore aims to establish indicators of sustainability for the hosting of mega sports events in Taiwan with a view to assisting the evaluation of future events and policymaking. The International Olympic Committee has acknowledged the importance of sustainable development and social responsibility by initiating the Olympic Games Impact program (study) (OGI) to measure the global impact of the Olympic Games. The preliminary selected indicators were established by referring to the relevant literature and the OGI technical manual. The study aims to (1) establish indicators and an assessment methodology that can be applied to the sustainability of mega sports events in Taiwan, and to (2) facilitate a more strategic approach to the sustainable development of the host destination through these events. The research methods in this study are a literature review, the Delphi Technique, and the Analytical Hierarchy Process. The data were processed using Microsoft Excel 2010 and Power Choice 2.0. According to the results, “environment” (0.519) is the most important among the three goals, followed by “economy” (0.254) and “society” (0.227). The top three sustainable indicators are ordered “water sources significantly affected by withdrawal of water”, “protected areas” and “location and size of land owned, leased, managed in, or adjacent to, protected areas and areas of high biodiversity value outside protected areas”. The findings should assist the cross-validation of investigations of different sports events in Taiwan and around the world, and facilitate the development of a future assessment system to formulate sustainable development strategies for the hosting of mega sports events in Taiwan.

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Radikonyana, Paul Shimane. "E - marketing of sports mega-events with specific reference to the 2010 Soccer World Cup." Thesis, 2013. http://hdl.handle.net/2263/31909.

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From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic evaluation of the e-marketing initiatives implemented since 2000 during national and international mega events, indicates that e-marketing, in most instances, took place in a limited and fragmented manner. However a further analysis of these case studies provides valuable perspectives and lessons that could inform the research process related to e-marketing during the 2010 FIFA Soccer World CupTM. Against this background each of the selected sport mega-events since 2000 was investigated in terms of how e-marketing technology was used in the particular event, the e-marketing challenges experienced, the key e-marketing lessons learnt and the apparent e-marketing critical success factors related to these events. The theoretical context and the lessons learnt from previous mega-event case studies provided the background and frame of reference for the empirical research into the use of e-marketing during the 2010 Soccer World CupTM. The key envisaged outcome was to theoretically develop an e-marketing framework that can serve as a guideline to fully optimise e-marketing in future sports mega-events. The research findings were presented and the 16 critical e-marketing success factors (CSFs) that may contribute to the success of sport mega-events were identified. Specific conclusions were made based on the results obtained and specific actions were recommended for future additional research in the sport mega-events field.
Thesis (PhD)--University of Pretoria, 2013.
gm2013
Tourism Management
PhD
Unrestricted

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Wang, Tsan-Shun, and 王贊舜. "A Study of for Sports Mega-Events in Kaohsiung ─ Case of The World Games Kaohsiung." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/57uzue.

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碩士
國立中正大學
戰略暨國際事務研究所
102
A Chance to Lead A Change！The World Games 2009 was conducted perfectly, And highly appreciated by International World Games Association (IWGA), which let the Kaohsiung City set a landmark of it’s own history. The thesis intends to examine the effect of sport events to the economy of Taiwan by the collection of economic data and survey, and via the way of looking of local residents and foreign tourists to know the transformation of city image. Therefore, my thesis reorganized the past study about what and how the sport events impactd. By the case of The World Games 2009, to see how strong Kaohsiung been effected on the development and promotion of the city, then analysis all the visible and un-visible benefit accompanied by it. After that, I will analyze the result of survey to know the intention of people to conclude what the Game affected. The topic I focused on were: (1) To analysis the cost-performance of the expense on the Games by the data of economic growth before and after the event. (2) To know the development on economic growth of Kaohsiung during the Games by the occupancy rate and price of hotel. (3) Referring to the residents of Kaohsiung, residents around Kaohsiung, residentsof other place and foreign tourists, by random survey or oral interviewto know their viewpoint on the event and changing of the city. Conclusion My thesis is trying to analyze the influence about the Games by the point of view about social welfare, and make it as a reference while bidding mega events.

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Lee, Donna, and J. Grix. "Soft Power, Sports Mega Events and Emerging States: The Lure of the Politics of Attraction." 2013. http://hdl.handle.net/10454/7195.

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yes
This article highlights and analyses a hitherto largely neglected dimension to the growing agency of large developing countries in global affairs: their hosting of international sports mega-events. Why are large developing countries hosting sports mega-events and what does this contemporary phenomenon tell us about the significance of, for example, the Olympics and the World Cup in global affairs? We explore these questions through brief examination of the cases of the three most active sports mega-event hosting states in recent times: Brazil, China and South Africa. The 2008 Beijing Olympics, the 2010 World Cup in South Africa, and the upcoming 2014 World Cup and 2016 Olympic Games in Brazil provide interesting examples with which to explore developing country agency in the international system and in particular the discursive basis of that agency. We see the hosting of sports mega-events as the practice of public diplomacy by states to both demonstrate existing soft power capability as well as pursue its further enhancement.

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HUANG, HSIAO-FEN, and 黃筱棻. "A Study of the Performance Assessment of Mega Sport Events and National Sports Federations in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/msa6ag.

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Chang, Yu-Wei, and 張育維. "Effects of Mega Sport Events on Hosting Nation and Corporate Sports Sponsorship:The Case of Olympic Games." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/30043540223587892400.

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碩士
佛光大學
管理學系
101
The purpose of this study is to investigate how the announcement day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor's stock. We choose the world's most famous Olympic games as our case of this study. Previous studies always mentioned the Olympic games announcement and its effect on the stock market. There were few studies talking about how the hosting day of the Olympic games affected the nation’s stock market in the past. The study examines the effect of the Olympic games announcement and the Olympic games hosting on stock market. In addition, the study also examines the performance of the TOP(The Olympic Partners Programme) sponsors' stocks during the period of Olympic games. The methodology of this study is the event study. And the event dates are set as the announcement day and the opening day of the Olympic games. The objects of this study are seven Olympic games chosen from 1988 to 2010. The result shows that the stock market of hosting nations has no obvious abnormal return after getting the right of holding Olympic games. Moreover, the hosting nation has an obvious negative abnormal return on the second week before the opening week of the Olympic game, and it has an obvious positive abnormal return on the seventh week after the opening week of the Olympic game. Besides, the TOP sponsors' stocks react positively to the twelfth week before the opening week of the Olympic game, and they react negatively to the second week before the opening week of the Olympic game and the tenth week after the opening week of the Olympic game. When these TOP sponsors are classified according to industry, the cumulative average abnormal returns of the commodity industry portfolio, the express industry portfolio and the consuming-system industry portfolio increase step by step. Instead, the cumulative average abnormal returns of the chemical industry portfolio, the media-publishing industry portfolio and the electrochemical industry portfolio decrease. Further, when these TOP sponsors are classified according to native, we find that the native sponsors' cumulative average abnormal returns decrease from beginning to the end.

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Weszka, Pawel. "Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup." Thesis, 2014. http://hdl.handle.net/10210/8779.

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D.Comm. (Sport Management)
The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport mega-event branding, investigating the areas of sport mega-event impacts and leverage, identifying sport mega-event brand leverage activation tools and understanding the role of mega-event brand leverage activation tools in the context of their potential influence on the development of small and medium enterprises in the host country. Deriving from the research questions and objectives, a theoretical framework of sport mega-event brand leverage was created. It provided a blueprint for seven hypotheses, formulated in this study. A quantitative descriptive design was employed by the researcher. A self-administered web based questionnaire was uploaded at the Statkon website at the University of Johannesburg. The researcher utilised a purposive judgement sampling technique which targeted small and medium enterprises (SMEs) from the Gauteng and Western Cape provinces in South Africa. The companies were registered on four major online databases in South Africa – The Box, BizConnect, BizNetwork and online Yellow Pages. The main study was preceded by a two-phase pilot where five individuals representing conveniently chosen SMEs located in the city of Johannesburg filled out a hard copy of the questionnaire in each phase. Once the researcher refined the questions following the second pilot, the main research took place. The total of 8 902 emails, containing the website link, were sent out with 239 returned questionnaires accepted as valid to be included in the statistical analysis (2,95% response rate). The questionnaire was available online for five months between July and November 2011. The researcher made use of factor analysis and the Structural Equation Modelling (SEM) in the process of data analysis. The exploratory factor analysis enabled a reduction in the total number of latent variables (factors). It was followed by the confirmatory factor analysis, which also computed the goodness-of-fit indices allowing for establishing how well the model explained the data. Once the number of factors were reduced, the EQuationS (EQS) software was used to investigate mutual relationships between different variables and testing the hypotheses. The summary statistics, such as mean, median and standard deviation also helped in the interpretation of the findings. The main finding of the research was that the destination brand (South Africa) was a significant predictor of co-branding and an integral element of the sport mega-event branding (2010 FIFA World Cup South Africa). Co-branding was identified as the main brand leverage strategy – although there were various ancillary events supporting the World Cup. Ultimately the leverage opportunities lay in South Africa co-building the strong 2010 FIFA World Cup brand. In that, South Africa was one of the two dimensions of the mega-event branding which involved event and destination brands. The impact of social and political areas was identified as the most relevant to consider when staging a sport mega-event. In consequence they should be considered by destination brand managers and sport mega-event governing bodies when planning for leverage. Further analysis revealed that national identity and international prestige were found to have been considered as the most valuable areas of mega-event brand leverage in 2010. Close associations between national identity and prestige suggested that achieving one would have an influence on the other. Respondents thought that the aspects related to national identity should be included in marketing communications associated with the mega-event, such as advertising, public relations, sponsorship and licensing. Meanwhile, strengthening of a country’s international prestige should be anticipated when establishing the public relations strategy. In addition, sponsorship and relationship marketing were viewed as potentially having a significant influence on the development of local SMEs while licensing was seen as a solution with the power to boost SMEs growth in the short-term. This suggested that sponsors and other stakeholders should be involved in planning for positive event outcomes from a point of view of a local SME. This research had four main limitations which could not make the findings relevant to the broader population. Those limitations were: the low response rate, specific characteristics of hosting nation South Africa, as well as the fact that the World Cup is the most popular sporting event in the world. In addition, the sample population was limited to South African SMEs located in the Gauteng and Western Cape provinces which had an email and were registered on the four chosen online databases. That decision was driven by the fact that these two provinces are the two major business hubs in the country and were also involved the most in hosting of the World Cup matches in 2010. SMEs’ online presence enabled the researcher to conducts the study in an efficient and cost-effective way. More research is required in the future which would test the framework in different settings, with a different sample and also within an alternative time focus, mainly pre-and post-event.

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Bai-Sheng, Li, and 李百盛. "Taiwan’s Successful Bid to Host International Sports Mega-Events : The Case of the 2017 Taipei Summer Universiade." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8xzsuw.

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碩士
國立臺中教育大學
體育學系碩士班
102
This study investigates the success factors for Taiwan’s bid to host international sports mega-events. Using a case study of Taipei’s successful bid for the 2017 Summer Universiade, this study serves as an important reference for future plans to host major international sporting events in other Taiwan cities. The study conducted and analyzed nine in-depth interview sessions from a theoretical perspective of the decision making process. This process included the collection / analysis of official publications, Legislative Branch questioning records, Taipei City Council public publications, scholars’ researches and studies, mass public media and other documents, along with using actors, such as the executive decision makers, bid group representatives, and related experts/scholars, as evidences. The study found several successful factors including: 1. Sufficient preparedness by Taipei City Government, Taiwan Central Government, and the Chinese Taipei University Sports Federation (CTUSF). 2. Proper use of marketing strategies and bid presentation. 3. An ample amount of existing venues in satisfactory conditions. 4. Experience in hosting major international events such as the Deaflympics and World Games. 5. Good international relations (Mainland China’s attitude is relatively friendly). Among these, China's acquiescence/support is most crucial.

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Парыгин, А. В., and A. V. Parygin. "Инвестиционная привлекательность крупномасштабного спортивного мероприятия для муниципалитета на примере Чемпионата мира по футболу-2018 в городе Екатеринбурге : магистерская диссертация." Master's thesis, 2016. http://hdl.handle.net/10995/41090.

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В 2018 году пройдет Чемпионат мира по футболу в России. Несомненно, организация такого мероприятия сопровождается не только большим уровнем затрат, но и возможностью привлечения инвестиций в города, принимающие матчи Чемпионата Мира. Задачей администрации города и правительства области становится создание условий для эффективного использования наследия Чемпионата мира. Оценкой эффективности данного наследия может стать инвестиционная привлекательность города после проведения Чемпионата мира. Попытке определить инвестиционную привлекательность спортивного мегасобытия и посвящена данная работа.
In 2018 will be the World Cup in Russia. Undoubtedly, the organization of this event is accompanied by not only a high level of cost, but also by ability to attract investment in the host cities of the World Cup matches. Creation of conditions for effective use of heritage of the World Cup becomes a problem of a city administration and the government of the region. Investment appeal of the city after holding the World Cup can become an efficiency evaluation of this heritage. This work is also devoted to attempt to determine investment appeal of a sports Mega-event.

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Neuland, Lorenzo Robert Raphael. "Do mega sport-events legitimize non-democratic regimes?" Master's thesis, 2016. http://hdl.handle.net/10362/18664.

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Hosting a mega sport event is an endeavour of enormous cost. With past literature having shown that these events are economically not beneficial. Mega sport events such as the Olympic Games or the FIFA Football World Cup are underlying a trend of being hosted by non-democratic countries. Political leaders use the virtue of these events to please the population in order to legitimize their rule. This work examines the impact of mega sport events on the likelihood of the incumbency of a country’s political leader within a worldwide sample since the 1960s.

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Dissertations / Theses on the topic 'Mega-sports event'

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