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Guest, Andrew K. "Meme transmission in artificial proto-cultures." Thesis, Abertay University, 2013. https://rke.abertay.ac.uk/en/studentTheses/5719324a-f55a-40d6-82d6-e86d0cffcdf4.
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"I daresay you haven’t had much practice," said the Queen. "When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast." Lewis Carroll, Through the Looking-Glass, and What Alice Found There[21]. This thesis examines an artificial proto-culture of e-Puck robots to examine which factors affect the transmission of memes, in the form of sounds imitated back and forth between the robots, to determine which factors promote or inhibit meme diversity and spread. Meme theory posits that the development of cultural artifacts such as ideas, myths, religions, etc. arises naturally from cultural information transfer by imitation. It has been suggested that 'copybots’, robots programmed to imitate each other, would eventually lead to the emergence of something recognizable as culture[13]. This thesis describes part of a research project which sought to use e-Puck robots to implement a copybot based system to examine this proto-culture emergence. The group implemented an Artificial Culture lab for experiments using the e-Puck robots. Here the focus is on the imitation of sound patterns (the memes) within a group of e-Pucks to examine which factors promote or inhibit meme diversity and spread. Other parts of the research group examined the imitation of movement patterns, human perceptions (and preconceptions of robots), and abstract societal level modeling. Within is described a simulator and a series of experiments on the imitation of sounds using that simulator that examine the factors affecting meme transmission in homogeneous populations and evolving heterogeneous populations. These experiments show that they key factor in promoting meme diversity and spread is simply the frequency with which imitation occurs. They also show that memory size plays a smaller role and selection strategy (for choosing which meme to imitate) plays a lesser role still. "If you’ve done six impossible things this morning, why not round it off with breakfast at Milliways, the Restaurant at the End of the Universe." Douglas Adams, The Restaurant at the End of the Universe[1].
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Lundberg, Lina, and Fanny Lövbom. "EN MEME SÄGER MER ÄN TUSEN ORD : Memes som opinionsverktyg i onlinefeminismens händer." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146671.
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Drawing upon the opportunity that the Internet and social media provides anyone with internet access to create, consume, publish and produce digital content, this study aims to examine one of the new means of communication. In today’s digital society creating content and communicating across boarders is easier than ever, but actually getting the point across is not – with an evergrowing number of posts, users and sites there is a struggle close the gap between posting a message and actually having it noticed. This study examines memes – normally seen as easily understood jokes – as means of accessible and simplistic communication by qualitatively examining fifteen feminist memes on Twitter. The study aims to see what the memes are conveying in means of social criticism and feminist orientations, their relation to the online feminist discourses and, lastly, explore the memes’ potential role in the political sphere. The theoretical framework firstly explains memes in relation to Henry Jenkins’ participatory culture, Lawrence Lessig’s remix culture and relates memes to the political sphere based on both Limor Shifman’s meme theory and the two theories mentioned above. Secondly, first-, second- and third-wave feminism is introduced along with radical feminism and the feminist concept of sisterhood. Lastly, the social constructivism sets the groundwork for the study’s choice of method; critical discourse analysis. The critical discourse analysis is used in a modified version along with the ‘verbal-visual unity’; a method designed to take the memes structure – the combination of text and images – into account. These methods are used to identify themes, connotations, modality, interdiscursivity, social criticism and the feminist orientation of the memes. The result reveals that there are four main points of social criticism emphasized in the memes; regarding body norms, regarding belittling of women’s opinions and actions, regarding patriarchal structures and regarding men in general. The main feminist orientation visible in more than half the memes is radical feminism, while second-wave feminism is visible in a third. Meanwhile, the memes’ relation to the feminist discourses varies; smaller discourses have low levels of interdiscoursivity, while the main discourse for online feminism show high levels. The study shows that memes’ – potential – roles in the political sphere are as means of spreading opinion, as ways of constituting new norms in a new reality, and as means of shifting the structures of power in society.
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Noonan, Jo Howarth. "Men are from Mars, Women are from Venus: An Analysis of a Potential Meme." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08032007-112154/.
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Thesis (M.A.)--Georgia State University, 2007.<br>Title from file title page. Jaye Atkinson, committee chair; David Cheshier, Marian Meyers, committee members, Electronic text (105 p.) : digital, PDF file. Description based on contents viewed Dec. 6, 2007. Includes bibliographical references (p. 87-102).
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Draggeim, Alexandra V. "Internet Slang and China's Social Culture: A Case Study of Internet Users in Guiyang." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1365374025.
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Mielczarek, Natalia. "Lives of iconic news images online: appropriations of 'big pictures' and their rhetorical work in digital participatory culture." Diss., University of Iowa, 2016. https://ir.uiowa.edu/etd/6211.
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This dissertation explores the process of meaning transformation in digital participatory culture by examining the replication, mutation and circulation that iconic news images undergo in cyberspace through Internet memes. With triangulation of visual historical analysis, visual rhetorical analysis and iconographic tracking, the project argues that members of remix culture weaponize the digital derivatives of the famous images through manipulation to renegotiate history, dispense social justice in the absence of other recourse and engage in political activism.
Such transformations, as this project shows, are likely to weaken the rhetorical powers of iconic images to define collective memory, a role they have played for decades. With the use of Internet memes, members of the public can now re-remember history outside the iconic accounts, producing their own interpretations of events that contribute to public discourse. Internet memes that exist alongside their iconic visual counterparts democratize the process of meaning making and remembering in remix culture, promoting polyvocality in favor of singular versions of the past. Such fragmentation of master narratives highlights the changing role of iconic pictures in the process of signification thanks to technology.
Keywords: Iconic images, Internet memes, signification, digital participatory culture, collective memory.
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Soares, Antonio Jose Espadinha Vieira. "Cultural evolution : making the case for the study of culture from an evolutionary perspective within the theoretical framework of neo-Darwinism and Meme Theory." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1874120.
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Monteiro, Lunardi Gabriela. ""The 'Zoeira' Never Ends": The role of internet memes in contemporary Brazilian culture." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122223/1/Gabriela_Monteiro%20Lunardi_Thesis.pdf.
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This thesis uses the concept of the "zoeira", a particularly Brazilian form of humour, to undertake a cultural analysis of Brazilian internet memes and their role in contemporary culture. Through a close textual analysis of three memes, it details how memes represent specific aspects of Brazilian culture and how Brazilian meme culture relates to the broader popular culture of the internet. It concludes with findings about the social and cultural meanings of humour for Brazilian digital culture, showing that Brazilian memes work as tools for political protest and for building a shared cultural identity.
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Drury, Caroline. "The Function of Internet Memes in Helping EMS Providers Cope with Stress and Burnout." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/honors/499.
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EMS personnel tend to face higher burnout rates than those in similar professions, which makes them more likely to make mistakes, engage in safety-compromising behaviors, and get injured. This project examines humor used in the form of Internet memes as a coping mechanism. Internet memes are modifiable, replicable units of cultural transmission that are passed and gain influence through the Internet. I applied the Maslach Burnout Inventory to EMS related memes on the website Reddit. I found that memes that dealt with burnout typically referenced non-traumatic factors as being the source of burnout, and that these memes would often lead to conversations that allowed EMS personnel to share their experiences with one another. I concluded that internet memes can provide a way for EMS personnel to express their feelings anonymously and through a façade of humor, and can also let other people who may be going through similar experiences know that they are not alone.
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Kobayashi, Sergio Mikio. "Entre o meme e a campanha: representação e ação na cultura digital." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/8/8142/tde-28022019-133545/.
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Esta dissertação tem por objetivo compreender a constituição sociodiscursiva de uma cadeia de gêneros no meio digital. O corpus utilizado nesta pesquisa consiste em um recorte da cadeia de gêneros denominado Bela, Recatada e do Lar, constituída por três nós: a reportagem Marcela Temer: Bela, Recatada e do Lar, publicada pela Revista Veja em abril de 2016; a campanha de Memes surgida como resposta à representação de mulher, realizada pela revista; e os tweets-resposta que avaliaram a participação dos homens na campanha. A fundamentação teórica a partir da qual se conduziu a pesquisa foi a Análise Crítica do Discurso de base faircloughiana (1989; 2010; 2011; 2013), somada a diálogos com conceitos do Círculo de Bakhtin (1979, 2003) e com as reflexões teóricas de Shifman (2013), Castells (2015), Saffioti (1987), Wolf (1992), Souza-Júnior (2011), Lévy (2000) e Elias (2014) a respeito das redes sociais, de gênero e de Meme. Em termos do aparato descritivo, cada nó da cadeia requisitou diferentes categorias de análise: para a reportagem, a descrição foi realizada por meio da Referenciação e da Categorização (Koch, 2014) e da transitividade (Halliday, 2004[1985])); para os Memes, recorreu-se à Interação entre o verbal e o visual (Unsworth, 2006); e para os tweets, utilizou-se a Avaliatividade (Martin e White, 2005). Através da descrição da reportagem, observamos uma representação de mulher subalterna às questões públicas e sexuais, que passa a ser ressignificada nos Memes quando mulheres e homens constituem uma campanha; na descrição dos Memes, apontamos relações lógico-semânticas de divergência, quando protagonizados por mulheres, e de concordância, quando protagonizados por homens, e, por fim, na descrição do twites que remetiam à participação de homens na campanha, observamos avaliações negativas majoritariamente, comprovando uma hegemonia discursiva feminista no Twitter. A análise sociodiscursiva, auxiliada pela descrição linguística dos nós da cadeia, comprovou a transformação de um discurso de resistência feminista em uma hegemonia nas redes sociais, verificada pela avaliação da participação de homens na campanha. Além disso, também foi possível promo ver um debate, ainda que inicial, de uma metodologia para pesquisa com gêneros discursivos em cadeia.<br>This dissertation aims to understand the sociodiscursive constitution of a genre chain in the digital environment. The corpus consists of a clipping of the genre chain named \"Bela, Recatada e do Lar\", constituted by three nodes: the article \"Marcela Temer: Bela, Recatada e do Lar\", published by Veja Magazine in April 2016; the Memes campaign emerged as a response to the women\'s representation in the magazine; and tweets-response that evaluated the participation of men in the campaign. The theoretical basis for this research was the Critical Discourse Analysis by Fairclough (1989; 2010; 2011; 2013), in addition to dialogues with Bakhtin Circle concepts (1979, 2003) and theoretical reflections of Shifman (2013), Castells (2015), Saffioti (1987), Wolf (1992), Souza-Júnior (2011), Lévy (2000) and Elias (2014), regarding social, gender and Meme networks. In terms of the descriptive apparatus, each node of the chain required different categories of analysis: for reportage, the description was based on the Reference and Categorization (Koch, 2014) and the Transitivity (Halliday, 2004 [1985])); for the Memes, the interaction between the verbal and the visual (Unsworth, 2006); and for tweets, the Evaluability (Martin and White, 2005). Through the description of the report, we noted a representation of subalternative woman to the public and sexual questions, that happens to be resignified in Memes, when women and men constitute a campaign; in the description of the Memes, we pointed out logico-semantic relations of divergence, when carried out by women, and agreement, when carried out by men, and, finally, in the description of the tweets that refer to the participation of men in the campaign, we observed negative evaluations mostly, proving a feminist discursive hegemony on Twitter. The sociodiscursive analysis, a ided by the linguistic description of the nodes of the chain, proved the transformation of a discourse of feminist resistance into a hegemony in social networks, verified through the evaluation of the participation of men in the campaign. In addition, it was also possible to promote a debate, even if initial, of a methodology for research with discursive genre chain.
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Horta, Natália Botelho. "O meme como linguagem da internet : uma perspectiva semiótica." reponame:Repositório Institucional da UnB, 2015. http://dx.doi.org/10.26512/2015.02.D.18420.
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Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação, 2015.<br>Submitted by Ruthléa Nascimento (ruthleanascimento@bce.unb.br) on 2015-06-26T14:55:31Z
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2015_NataliaBotelhoHorta.pdf: 5546880 bytes, checksum: f2259894d7c99e2e367e7daa861f7b20 (MD5)<br>Esta dissertação intenciona investigar o meme da internet, um fenômeno cultural que se estabeleceu na rede como uma forma de comunicação, baseada na recriação excessiva, coletiva e paródica de imagens, textos verbais, vídeos, entre outros, que se espalham de forma viral. A partir de uma perspectiva semiótica, na leitura de Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin e Ludwig Wittgenstein, o trabalho procura compreender o fenômeno como uma linguagem da internet. Mais que um suporte físico passivo para a transmissão de mensagens, a web é entendida aqui como um meio de comunicação, uma esfera sígnica na qual a comunicação e a geração de sentido são possíveis – na qual a cultura torna-se possível. Dessa esfera emerge o meme, que nesta pesquisa é tomado como uma forma de expressão e concepção de mundo que apresenta certa regularidade, sua “gramática”. Assim, também delineamos na presente investigação as categorias que compõem essa linguagem (e forma de pensamento) e as dinâmicas estabelecidas em seus jogos de significação.<br>This dissertation intends to explore the internet meme, a cultural phenomenon that has been established on the Web as a communication mode, based on excessive, collective and parodic recreation of images, verbal texts, videos etc., which spreads virally. From a semiotic perspective, based on Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin e Ludwig Wittgenstein, this work aims to understand the phenomenon as an internet language. The Web, therefore, is more than just a material passive information carrier. In this dissertation, it is understood as a mean of communication, i.e., a sphere of signs, where the communication process and the generation of meaning are possible – where the culture becomes possible. From this sphere emerges the meme, which in this work is conceived as an expression manner and a way of apprehend the world that has its regularity, its “grammar”. This research establishes the categories which compose this language (and way of thought) and the dynamics set in its meaning games.<br>Este trabajo propone investigar el meme de la internet, un fenómeno cultural que se estableció en la red como una forma de comunicación, fundamentada en la recreación excesiva, colectiva y paródica de imágenes, textos verbales, videos etc., que se difunden de manera viral. A partir de una perspectiva semiótica, en la lectura de Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin y Ludwig Wittgenstein, la investigación busca comprender el fenómeno como un lenguaje de la internet. Más que un soporte físico y pasivo para la transmisión de mensajes, la web es entendida como un medio de comunicación, una esfera de signos en la cual la comunicación y la generación de sentido son posibles – donde la cultura se hace posible. De esa esfera emerge el meme, que en este trabajo es comprendido como una forma de expresión y concepción de mundo que presenta cierta regularidad, su “gramática”. Así, también definimos en la presente investigación las categorías que componen ese lenguaje (y forma de pensamiento) y las dinámicas establecidas en sus juegos de significación.
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Xhelaj, Julian. "Internet Meme come strumento di una comunicazione accelerata." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2022. http://amslaurea.unibo.it/25157/.
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La tesi analizza il ruolo degli internet meme nel panorama dei nuovi media digitali online, in un sistema caratterizzato dalla radicale connettività i meme sono un fenomeno di particolare successo nel creare motivi ricorrenti, segnati diffusi, capaci di condividere informazioni compresse con grande facilità
La differenza con il contenuto virale risiede nella sua capacità di modificarsi e diventare linguaggio. Il meme diventa una sorta di codice appunto che sfruttiamo per raccontarci e parlare di noi o per esprimere la nostra opinione con minor rischio adeguando il messaggio al medium utilizzato.
In questa tesi il meme viene esplorato come strumento di marketing e di comunicazione politica, la sua capacità di confondere la nostra percezione per apparire come contenuto amatoriale e non come pubblicità, creando un grado di empatia più efficace dell'advertising comune, in più permette ad un messaggio di essere modificato e diventare linguaggio se usato bene creando così tormentoni e nuove narrazioni.
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Santos, Tamires Maria Lima Gon?alves. "Mem?rias brincantes: o design de brinquedos artesanais das marisqueiras do bairro Paripe em Salvador-BA." Universidade Estadual de Feira de Santana, 2015. http://localhost:8080/tede/handle/tede/314.
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Previous issue date: 2015-10-08<br>This research is an investigation about handmade toys by "marisqueiras" (female shellfish catcher) from Colony of fishermen and Aquaculture Z-67, located in Paripe, Salvador-BA. This knowledge is considered a material and immaterial patrimony. So, after made interviews with ?marisqueiras?, this research understands how such toys were built in childhood, your methods, materials and way of playing. The objective of this research is found traces of vernacular design in handmade toys; register and disseminate ancient ways of playing and consuming the toy, considering that they depend the available materials and knowledge, but mostly imaginary and cultural context. The investigation problem of this research is: What is the design of handmade toys to ?marisqueiras? of Paripe (Salvador-BA)? The methodology is based on ethnographic method was applied, using semi-structured interviews with ?marisqueiras? to learn your childhood stories and reconstruction of toys. Finally, was found that all individuals are creative and are able to create depending on your need. And just like the toys of the ?marisqueiras? of this study, handmade toys have own creative solutions vernacular design and lacks recognition and appreciation.<br>Esta pesquisa ? uma investiga??o sobre como eram feitos os brinquedos artesanais de marisqueiras da Col?nia de Pescadores e Aquicultores Z-67, localizada em Paripe, bairro de Salvador-BA. Esse saber artesanal ? considerado um patrim?nio material e imaterial, portanto, por meio de entrevistas com as marisqueiras, esta pesquisa compreendeu como tais brinquedos eram constru?dos na inf?ncia, seus m?todos, materiais e modos de brincar. O objetivo desta pesquisa ? afirmar que existem tra?os do design vernacular nos brinquedos artesanais; registrar e difundir antigas formas de brincar e de consumir o brinquedo, considerando que dependiam dos materiais e conhecimento dispon?veis, mas principalmente do imagin?rio e do contexto cultural pertencente a essas pessoas. O problema de investiga??o desta pesquisa ?: Qual ? o design dos brinquedos artesanais de marisqueiras do bairro de Paripe (Salvador-BA)? A metodologia ? baseada no m?todo etnogr?fico, utilizando-se de entrevistas semiestruturadas com marisqueiras, relatos da inf?ncia e reconstru??o dos brinquedos. Por fim, conclui-se que todos os indiv?duos s?o criativos e, por isso, s?o capazes de criar dependendo de sua necessidade. E, assim como os brinquedos das marisqueiras deste estudo, os brinquedos artesanais apresentam solu??es criativas pr?prias do design vernacular e necessita do reconhecimento e valoriza??o desses saberes.
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Rankin, James Edwin Jr. "The conspiracy theory meme as a tool of cultural hegemony| A critical discourse analysis." Thesis, Fielding Graduate University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10260497.
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<p> Those rejecting the official accounts of significant suspicious and impactful events are often labeled conspiracy theorists and the alternative explanations they propose are often referred to as conspiracy theories. These labels are often used to dismiss the beliefs of those individuals who question potentially hegemonic control of what people believe. The conspiracy theory concept functions as an impediment to legitimate discursive examination of conspiracy suspicions. The effect of the label appears to constrain even the most respected thinkers. This impediment is particularly problematic in academia, where thorough, objective analysis of information is critical to uncovering truth, and where members of the academy are typically considered among the most important of epistemic authorities. This dissertation tracked the development and use of such terms as pejoratives used to shut down critical thinking, analysis, and challenges to authority. This was accomplished using critical discourse analysis as a research methodology. Evidence suggesting government agents were instrumental in creating the pejorative meme conspiracy theorist was found in contemporary media. Tracing the evolution of the conspiracy theory meme and its use as a pejorative silencer may heighten awareness of its use in this manner and diminish its impact. </p>
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Quirino, Eliana Gomes. "Mem?ria e cultura: os Fulni-? afirmando identidade ?tnica." Universidade Federal do Rio Grande do Norte, 2008. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13553.
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Previous issue date: 2008-11-07<br>Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico<br>Ce travail s agit du processus d?affirmation de l?identit? Fulni-? et de la mobilisation ethnique du groupe qui sont organis?es et maintenues en b?n?fice de leurs droits; ceux-ci consistent en la reconnaissance comme indiens devant la soci?t? et leurs
droits sur le territoire. Le groupe est situ? dans la municipalit? d??guas Belas, localis? entre l? agreste et le sert?o de l??tat du Pernambuco. Ce sont, en moyenne, 3.676 indiens qui pr?sentent comme signes d?identification ethnique: le Yath?, langue sp?cifique du groupe qui continue ? ?tre utilis?e au quotidien; l?Ouricuri, terme qui d?signe le rituel qui a lieu pendant le printemps et pendant des p?riodes sp?cifiques de
l?ann?e; le Tor?, danse commune aux indiens du Nordeste. La m?moire et la mati?re culturelle sont les signes de mobilisation ethnique s?lectionn?s par les Fulni-? pour favoriser l?affirmation de leur identit? et la protection de leurs droits. Cet aspect sera trait? tout au long de ce travail. La mobilisation ethnique est permanente, les Fulni-? ne cessent d?utiliser des moyens qui peuvent les aider ? vivifier leur identit? et ? prot?ger l?int?grit? de leur territoire. Au travers de la m?moire ou gr?ce ? l?utilisation de signes et de symboles ethniques (comme la langue, le rituel religieux et le Tor?) ils consolident l?id?e qu?ils sont indiens en m?me temps qu?ils ?tablissent et d?fendent leurs fronti?res ethniques et physiques<br>Esse trabalho trata do processo de afirma??o da identidade Fulni-? e da mobiliza??o ?tnica do grupo organizadas e mantidas em benef?cio de seus direitos que consistem no reconhecimento como ?ndios perante a sociedade e no direito sobre o territ?rio. O grupo est? situado no munic?pio de ?guas Belas, localizado entre o agreste e o sert?o do estado de Pernambuco. S?o, em m?dia, 3.676 ?ndios que apresentam como signos de identifica??o ?tnica: o Yath?, l?ngua espec?fica do grupo que continua sendo utilizada no cotidiano; o Ouricuri, termo que designa o ritual que acontece durante a
primavera e durante per?odos espec?ficos do ano; o Tor? dan?a comum aos ?ndios do Nordeste. A mem?ria e a mat?ria cultural s?o os sinais de mobiliza??es ?tnicas selecionados pelos Fulni-? para favorecer a afirma??o de sua identidade e a prote??o de seus direitos. Esse aspecto ser? tratado ao longo deste trabalho. A mobiliza??o ?tnica ? permanente, os Fulni-? n?o abrem m?o de recursos que possam ajud?-los a vivificar sua identidade e a proteger a integridade de seu territ?rio. Atrav?s da mem?ria ou por meio da utiliza??o de signos e s?mbolos ?tnicos (como a l?ngua, o ritual religioso e o Tor?) refor?am a id?ia de que s?o ?ndios e ao mesmo tempo estabelecem e defendem suas fronteiras ?tnicas e f?sicas
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Barbosa, Andréia Cristina da Silva. "Riqueza que mexe com os sentidos: feira livre de Senhor do Bonfim." Programa de Pós-Graduação em Cultura e Sociedade da Universidade Federal da Bahia, 2013. http://www.repositorio.ufba.br/ri/handle/ri/12935.
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Previous issue date: 2013<br>A leitura imediata que se tem da feira livre é de um espaço para atendimento das necessidades de feirantes e fregueses por venderem e comprarem produtos. Porém, entendendo como espaço em que agentes da cultura popular desenvolvem práticas simbólicas, buscamos desenvolver uma reflexão sobre a feira livre, no tocante a seus saberes e fazeres, articulando-os à sociedade como processo da construção de conhecimento, que servirão de aporte para discutir as fragilidades existentes diante das tentativas de ressignificação das tradições. A feira representa uma experiência peculiar de sociabilidade e de uso da rua. Estudaremos, em especial, a feira livre da cidade de Senhor do Bonfim – Ba. Queremos, contudo, destacar a importância que esse espaço tem na contemporaneidade, não apenas enquanto lócus de atividades mercantis, mas, sobretudo, como espaço diversificado, de bens simbólicos e com práticas culturais plurais. Para tanto, dialogaremos com os historiadores sociais e culturais: Néstor García Canclin, Clifford Geertz, Milton Santos, Roque de Barros Laraia, além do Stuart Hall.
Palavras-chave: cultura popular, feira livre.<br>Salvador
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Baravalle, Lorenzo. "Evolución cultural y adaptación." Doctoral thesis, Universitat Rovira i Virgili, 2010. http://hdl.handle.net/10803/8972.
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El objetivo principal de este trabajo es mostrar como se puede explicar la evolución cultural en un marco darwinista naturalisticamente aceptable. Para hacer esto, he considerado en primer lugar las principales teorías que se proponen el mismo objetivo: la sociobiología y la memética. En relación a la primera, he mantenido la idea de que los fenómenos culturales dependen a largo plazo de un condicionamiento biológico. En relación a la segunda, he aceptado que existe un sentido en el que la adaptación no es simple incremento de fitness. Mi segundo objetivo es explicar por qué ciertos fenómenos culturales, las maladaptaciones, no son adaptativas como "incremento de fitness", y presentar y aplicar un esquema explicativo que justifique los fenómenos culturales en un nuevo sentido adaptativo. Para articular estas tesis, he utilizado los trabajos de Boyd y Richerson y he introducido la distinción propia entre adaptaciones de primer y de segundo orden.<br>The main objective of this work is to show how can we explain culture within a general Darwinian, naturalistically acceptable framework. To do so, I first reconsider the two main theories that have been proposed with a similar goal: sociobiology and memetics. Concerning the first one, I preserve the idea that every cultural event depends in the long run on a pure biological conditioning. Regarding the latter, I accept that there is a sense of adaptation different from simple development of fitness. My second task is to explain why certain cultural phenomena, maladaptations, are not adaptive in the "increase of fitness" sense, and present and apply an explanatory scheme that accounts for cultural phenomena in a new adaptative manner. In order to articulate these theses in a new proposal, I make use of some work by Boyd and Richerson and introduce the main distinction between first and second order adaptations.
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Bertrand, Daniel. "Patrim?nio, Mem?ria e Espa?o: a constru??o da paisagem a?ucareira do Vale do Cear?-Mirim." Universidade Federal do Rio Grande do Norte, 2010. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16939.
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Previous issue date: 2010-10-05<br>This work aims to understand how the installation of sugar culture along the river Cear?-Mirim defined the spatial organization of the Valley, and thus setting the landscape. This space has begun to be defined only in the second half of the nineteenth century, when the sugarcane growth had atarted on land located on the banks of the river Cear?-Mirim. The passage of this period of great prosperity can be seen through the heritage material which is still presented in the region. Walking through the Valley, we found a considerable number of architectural buildings, many in ruins, linked to this historical moment. This perception, caused by these buildings, will take us on a trip to the past, back to a time characterized by great-houses, mills, sugarcane plantations, planters, slaves, etc. The references that lead us to consider the sugar mills located along the valley of Cear? Mirim as a patrimony, which carry an entire historical baggage, guide us to the first half of the twentieth century. During this period, the role of intellectuals from the Rio - Sao Paulo through the modernist movement will be decisive in the formation of a national identity. The heritage material identified along the valley of Cear? Mirim defined its current spatial organization, setting the landscape. But we must conceive this landscape into two ways: first, as a material representation of social practices carried out in this space, where social, cultural, economic and environmental aspects have interacted to their training; as well as a landscape that carries a whole historical baggage which was built throughout the twentieth century<br>Este trabalho tem o objetivo de entender como a instala??o da cultura a?ucareira ao longo do rio Cear?-Mirim definiu a organiza??o espacial do Vale, configurando assim a paisagem. Esse espa?o come?ou a ser definido somente na segunda metade do s?culo XIX, quando se iniciou o cultivo da cana de a??car nas terras localizadas nas margens do rio Cear?-Mirim.
A passagem deste per?odo de grande prosperidade pode ser observada atrav?s do patrim?nio material ainda presente na regi?o. Percorrendo o Vale, verificamos um n?mero consider?vel de constru??es arquitet?nicas, muitas em ru?nas, ligadas a esse momento hist?rico. Essa percep??o, causada por essas constru??es, nos leva h? uma viagem ao passado, para um tempo caracterizado por casas-grande, engenhos, planta??es de cana, senhores de engenho, escravos, etc.
Os referenciais que nos levam a considerar os engenhos de a??car localizados ao longo do Vale do Cear?-Mirim como patrim?nio, que carregam toda uma bagagem hist?rica, remete-nos a primeira metade do s?culo XX. Nesse per?odo, a atua??o de intelectuais do eixo Rio S?o Paulo atrav?s do movimento modernista ser? decisivo na constitui??o de uma identidade nacional.
O patrim?nio material identificado ao longo do Vale do Cear?-Mirim definiu a sua atual organiza??o espacial, configurando a paisagem. Mas devemos conceber essa paisagem de duas formas: primeiro, como uma representa??o material das praticas sociais realizadas neste espa?o, onde aspectos sociais, culturais, econ?micos e ambientais interagiram para a sua forma??o; como tamb?m, uma paisagem que carrega toda uma bagagem hist?rica formada ao longo do s?culo XX
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Barbosa, Rosane de Assis. "Mem?ria de um lugar: dan?as e festejos na produ??o do patrim?nio em Mussuca e Laranjeiras/SE." Universidade Federal Rural do Rio de Janeiro, 2014. https://tede.ufrrj.br/jspui/handle/jspui/1493.
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Previous issue date: 2014-06-27<br>Le but de cette ?tude est de penser aux strat?gies de production et de
reproduction du patrimoine culturel ? Laranjeiras, dans l? ?tat de Sergipe, ?videntes
dans les traditions vivantes presentes dans le quotidien local, en particulier,
celles originaires du village de Mussuca, comme la Danse de S?o Gon?alo d'Amarante,
la Samba de Coco et la Samba de Pareia. Ces danses servent d'?chantillon des vari?t?s
des manifestations de la ville de Laranjeiras qui continuent vivantes en cet endroit. Nous
avons l'intention d'?tudier la relation entre ces danses et les f?tes de la ville et leurs
significations dans le contexte de la production du patrimoine et de la m?moire locale.
La construction du processus politique de la danse comme le patrimoine et la m?moire
collective participe ? la cr?ation des biens culturels sp?cifiques de cette ville et ils sont
en constant dialogue avec ce qu'on appelle "biens patrimoniaux" d?j? institu?s par l'?tat
de Sergipe et l?IPHAN.
La Rencontre Culturelle, qui a lieu depuis ? trente-neuf ans durant la premi?re
quinzaine de janvier, est un espace ? partir duquel les dirigeants du village de
Mussuca, avec la pr?sentation des groupes de danse de S?o Gon?alo et de la Samba de
Coco et la Samba de Pareia, sont entr?s en contact avec les pouvoirs publics de Sergipe,
des chercheurs d'autres ?tats et d'autres groupes de culture populaire de Sergipe et
d?autres parties du pays. Nous avons l'intention, ? partir de l'ethnographie de la
Rencontre Culturelle de Laranjeiras et d'autres situations dans lesquelles ces
manifestations des traditions vivantes ont lieu, de penser ? la forme ces danses de
Laranjeiras / Mussuca sont utilis?es par les directeurs culturels du municipe. Comment
les participants de ces manifestations vivent ces relations ? Et de quelle forme les
traditions vivantes et la m?moire de participants peuvent venir ? contribuer pour ce
processus ?<br>O prop?sito deste estudo ? pensar sobre as estrat?gias de produ??o e
reprodu??o do patrim?nio cultural em Laranjeiras, no Estado de Sergipe, manifestas nas
tradi??es vivas presentes no cotidiano local, em particular, as oriundas do povoado da
Mussuca, como a Dan?a de S?o Gon?alo do Amarante, o Samba de Coco e o Samba de
Pareia. Estas dan?as servem como uma amostra das variedades de manifesta??es da
cidade de Laranjeiras que continuam vivas neste lugar. Pretendemos estudar a rela??o
entre estas dan?as e os festejos da cidade e as suas significa??es no contexto da
produ??o do patrim?nio e da mem?ria local. A constru??o do processo pol?tico da dan?a
como patrim?nio e mem?ria coletiva participa da cria??o dos bens culturais espec?ficos
desta cidade e est?o em constante dialogo com os chamados ?bens patrimoniais? j?
institu?dos pelo estado de Sergipe e IPHAN.
O Encontro Cultural, que ocorre h? trinta e nove anos na primeira quinzena de
janeiro, tem sido um espa?o a partir do qual lideran?as do povoado de Mussuca, em
apresenta??o dos grupos de dan?a de S?o Gon?alo e do Samba de Coco e Samba de
Pareia, t?m entrado em contato com os poderes p?blicos de Sergipe, pesquisadores de
outros estados e outros grupos de cultura popular de Sergipe e do restante do pa?s.
Pretendemos, a partir da etnografia sobre o Encontro Cultural de Laranjeiras e outras
situa??es nas quais estas manifesta??es das tradi??es vivas acontecem; pensar de que
forma estas dan?as de Laranjeiras/ Mussuca s?o utilizadas pelos gestores culturais do
munic?pio. Como os brincantes destas manifesta??es vivenciam estas rela??es? E de que
forma as tradi??es vivas e a mem?ria dos brincantes podem vir a contribuir para este
processo?
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Petreca, Paula Carolina. "O papel do jornalismo cultural no percurso da dançateatro no Brasil: a replicação do Meme Pina Bausch." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/5063.
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Previous issue date: 2008-05-06<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>The German choreographer Pina Bausch has had her work diffused thanks to the contribution of cultural journalism, legitimizing its assimilation into symbolic systems which compose Brazilian cultural assembly. The phenomenon performed by cultural journalism between the first two Bausch s Brazilian tours, occurred in 1980 and 1990 respectively, the first being a pale episode as the audiences reception has been cold and critical, while the second has elevated the German company to a greater level of recognition. What happened meanwhile that promoted such a change? The hypothesis is that the diffusion of information operated by press has dealt to a better knowledge of the choreographer s work, as well as turning it to be familiar to local cultural production, dealing to the construction of a context which is being under process for more than two decades. Reflections raised by Critical Theories of Communication, according to the following authors: Benjamin (1936), Baudrillard (1995), Jameson (1998) and Bauman (2001); evoke arguments which contextualize the cultural compreension of the environment that hosts the object of this research, and the object (the action of cultural journalism between 1980 and 1990 over the diffusion of information about Pina Bausch) focus on the scope of multitude s speech (Negri, 2005). The research over material published in two newspapers from São Paulo: O Estado de São Paulo e Folha de São Paulo, has been related to testimonials of various Brazilian choreographers who recognise that the information brought by Pina Bausch has transformed and impacted their work. The methodology applied has enabled the delimitation of the role played by the newspapers previously mentioned, while interchanging information between public and artists. Theoric-practical transit has been estabilished while interviewing local choreographers whose production relate in a certain way to Pina Bausch s one, that have argumented over this issue. Regarding the lack of specific conjunctural historic source concerning dance in Brazil, this dissertation aims to contribute to on-course discussions over cultural journalism impact and its traces in Brazilians dance<br>O jornalismo cultural contribuiu para difundir o trabalho da coreógrafa alemã Pina Bausch, legitimando sua assimilação junto aos sistemas simbólicos componentes da tessitura cultural brasileira. Trata-se de um fenômeno operado pelo jornalismo cultural entre as duas primeiras turnês brasileiras de Bausch, ocorridas respectivamente nos anos de 1980 e 1990, sendo a primeira um episódio pálido, com recepção fria de público e crítica, enquanto a segunda reverteu-se em total consagração da companhia germânica. O que aconteceu nesse intervalo de tempo que promoveu tamanha mudança? A hipótese é a de que as informações veiculadas pela mídia impressa puderam formar um conhecimento sobre o trabalho da coreógrafa e torná-lo familiar para a produção cultural local, tecendo um contexto que vem se estabelecendo ao longo de mais de duas décadas. As reflexões suscitadas pelas Teorias Críticas da Comunicação - conforme se apresentam nas obras de Benajmin (1936), Baudrillard (1995), Jameson (1998) e Bauman (2001)- fornecem os intrumentos argumentativos para a compreensão conjuntural do ambiente que acolhe o objeto da pesquisa realizada, e o objeto (a ação do jornalismo cultural entre 1980 e 1990 na difusão de informações sobre Pina Bausch) é focado no âmbito dos discursos das multidões (Negri, 2005). A pesquisa do material publicado em dois jornais paulistanos de circulação nacional, O Estado de São Paulo e Folha de São Paulo, foi reunida a investigações a respeito dos processos contaminatórios que se estabeleceram a partir daí. Com essa metodologia tornou-se possível delimitar qual o papel que os dois jornais acima citados desempenharam no fluxo informacional entre a esfera artística e a pública. O trânsito teórico-prático se deu na realização de entrevistas realizadas com coreógrafos locais, que se relacionam, de alguma maneira, com a produção de Pina Bausch, e desenvolveram discursos a esse respeito. Tendo em vista a pouca quantidade de registros históricos conjunturais específicos sobre dança no Brasil, a pesquisa espera colaborar com as discussões em curso sobre o impacto do jornalismo cultural e sobre seus rastros na produção de dança brasileira
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Banville, Scott Douglass. ""A Mere Clerk" representing the urban lower-middle-class man in British literature and culture : 1837-1910 /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124222668.
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Banville, Scott D. "“A Mere Clerk”: Representing the urban lower-middle-class man in British literature and culture: 1837-1910." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1124222668.
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Dybka, Carly. "A Dedication to the Banal: E-relevant Web Text Sites and their Role in User-generated Culture." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/24205.
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E-relevant web text sites (EWT sites) are a relatively new phenomenon featuring banal yet remarkable user-generated texts on dedicated websites. This thesis analyses the sociosemiotic dimension of EWT sites in enabling neo-phatic communication: communication based on the relatable nature of EWT content and user-friendly medium, affording communicative acts without the requirement for in-depth discussion. Rather than fostering serious exchange, neo-phatic communication aims to establish a form of contact less brief than a greeting but akin to its purport, developing from banal but shared experiences. Analysis of the signification process involved in EWT sites, through a sociosemiotic framework based on Peirce’s second trichotomy of signs (icon, index, symbol) and the frame analysis of Goffman, shows that the sites’ semiotic structure belongs to a neo-phatic kind of communication unique to computer-mediated communication. This study illustrates how content with minimal substance might be under-valued as a means of understanding modern communication behaviour.
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Coelho, André Luis Portes Ferreira 1985. "Brace yourselves, memes are coming : formação e divulgação de uma cultura de resistência através de imagens da internet." [s.n.], 2014. http://repositorio.unicamp.br/jspui/handle/REPOSIP/270487.
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Orientador: Cristiane Pereira Dias<br>Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem<br>Made available in DSpace on 2018-08-26T07:09:05Z (GMT). No. of bitstreams: 1
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Previous issue date: 2014<br>Resumo: Esta dissertação visa abordar a utilização de imagens da internet, conhecidas como "memes", buscando compreender seus efeitos como elemento de divulgação cultural. Esses memes, cada vez mais presentes no espaço virtual e feeds de redes sociais, mostram-se como uma tendência crescente não apenas em contextos de humor e descontração, mas também de um discurso de resistência em contraponto ao discurso corrente na sociedade, com subculturas negociando sentidos através das imagens. Através de uma análise acerca dos sujeitos de linguagem e suas condições de produção, podemos compreender os sentidos criados pelos "memes" espalhados pela internet, e seu processo de divulgação cultural resistente. Uma contra-cultura digital? Assim, buscaremos analisar o processo de criação, alteração e replicação das imagens, usando como ferramenta os conceitos da linha francesa de análise do discurso, representada por autores como Pêcheux e Eni Orlandi, buscando assim compreender suas possibilidades enquanto elemento de divulgação cultural. Esse trabalho será feito inicialmente através da analise de um feed de imagens conhecido como "9Gag.com", que é uma rede social na qual os usuários postam, votam, comentam e compartilham seus memes e imagens favoritas. Em seguida, um corpus previamente selecionado por nós, que aborda principalmente imagens relacionadas com as manifestações populares de julho de 2013. Combinando estas duas fontes, criamos um corpus de imagens para seguir com a análise discursiva de palavras, discursos, e a posição-sujeito dos usuários do site, dos memes, e também de sentidos criados pela própria subcultura "nerd" e seu papel em discursos de resistência no espaço virtual<br>Abstract: This dissertation aims to approach the use of Internet images, known as "memes", seeking to understand their effects as elements of cultural propagation. These memes, increasingly present in the virtual environment and in social network feeds, present themselves as a growing tendency not only in humorous and relaxed contexts, but also as a discourse of resistance as opposed to the current social discourse, with subcultures negotiating meanings through images. By analyzing the subjects of language and their conditions of production, we can understand the meanings generated by the "memes" spread throughout the Internet, and their process of resistant cultural propagation. A digital counterculture? We will thus seek to analyze the process of creation, alteration and replication of these images, using as tool the French school of discourse analysis, represented by authors such as Pêcheux and Eni Orlandi, thereby trying to perceive their possibilities as elements of cultural propagation. This will be done initially by analyzing an image feed known as "9gag.com", a social network in which users post, vote comment and share their favorite memes and images; and also a previously selected corpus primarily comprised of images related to the July 2013 popular protests. By combining these two sources, we create a corpus of images to proceed with the discourse analysis of words, discourses, and the subject position of the site users, memes and also the meanings created by the "nerd" subculture itself and its role in resistance discourses in the virtual environment<br>Mestrado<br>Divulgação Científica e Cultural<br>Mestre em Divulgação Científica e Cultural
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Velátová, Barbora. "Možnosti a meze využití zámku Lobkovice." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193403.
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The thesis analyzes the current status of the castle Lobkovice in tourism. The theoretical part contains the introduction to the tourism and cultural tourism. Subsequently, the work focuses on tourist area Mělnicko and castle Lobkovice. It provides a detailed analysis of the castle, including its development, current status and the offer. Thesis seeks an objective assessment of the situation of the castle, its pros and cons. The work also includes a SWOT analysis. The fundamental part is devoted to the possibility of using its own proposals castle and its development in the use of theoretical knowledge about the cultural tourism and event tourism and practical knowledge about the castle in the sphere of cultural educational and commercial. Suggestions of use are complemented by recommendations in the near future.
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Lee, Michael. "NBA memes: The role of fan image macros within the online NBA fan community." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108823/1/Michael_Lee_Thesis.pdf.
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This project explores internet memes, pinpointing the utilisation of image macros by online-based basketball fans, as a cultural tool for communication, conversation, critique and debate. More specifically, this study focuses on how basketball fans, through image macros, are engaging with different facets of culture, beyond professional sports. The nature of internet memes allow users to create texts that express the tone of their feelings, and this research contends that the idiosyncratic nature of basketball memes are motivated by non-serious sports-related banter, and yet, can potentially offer legitimate cultural insight by often drawing on popular cultural myths and trends.
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Nichole, Nicholson. "EMBODIED DATA AND VIRTUAL BODIES: NEW MEDIA, PERFORMANCE AND AESTHETICS." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/dissertations/1612.
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This dissertation project seeks to answer questions at the intersection of performance and new media with special attention to aesthetic practice. Primarily, the central issue at stake is the issue of material relationships between bodies and technologies as put into practice in a variety of aesthetic forms, including net art, staged performance, and internet memes. After an introduction, the second chapter discusses the method of analysis, schizoanalysis, in depth, drawing from the work of both Deleuze and Guattari as collaborators and Guattari’s extensive solo work. The next chapter addresses the new materialist paradigm that acts as the foundational commitment for seeing staged performances and digital performances as overlapping categories of phenomena. From there, the analysis shifts to questions of ontology, including the impact of naming certain behaviors on the understanding of those behaviors as well as the nature of performance itself. Just as Peggy Phelan asserts that performance is ephemeral, immediate, and nonreproducible, one can see encounters with new media under this same framework. The following three chapters act as specific case studies, using screen theory to understand staged performances, sequential art theory to explain the relationships between disparate parts of both new mediated and staged performance, and theories of identity and gender to understand selfies as constructive digital performances. Though this project offers no guarantees or certitudes, certain themes did emerge through the analysis, such as the place of the body in discourses of technology; connections between the audience and the art object, the art object and its environment, and the audience and the environment; and the impact of time, especially immediacy, on the understanding of both staged and mediated works. The hope of this project is necessarily one of offering answer, but instead of point to new questions and offering some starting points for further consideration.
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Teichert, Gregory Herlin. "Design and Testing of a Biological Microelectromechanical System for the Injection of Thousands of Cells Simultaneously." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3366.
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The ability to inject DNA and other foreign particles into cells, both germ cells (e.g. to produce transgenic animals) and somatic cells (e.g. for gene therapy), is a powerful tool in genetic research. Nanoinjection is a method of DNA delivery that combines mechanical and electrical methods. It has proven to have higher cell viability than traditional microinjection, resulting in higher integration per injected embryo. The nanoinjection process can be performed on thousands of cells simultaneously using an array of microneedles that is inserted into a monolayer of cells. This thesis describes the needle array design requirements and the fabrication process used to meet them. The process uses unpassivated and passivated deep reactive ion etching (DRIE) to create needles with a constant diameter shaft and a pointed tip. The needle diameter and height are about 1 µm and 8 µm, respectively. A buckling analysis and physical testing show that the needles can withstand the force required to penetrate the cells. The chip is attached to a plastic suspension with a counter electrode and electrical connections to a voltage source. The suspension's motion is defined by two compliant orthoplanar springs that have been vertically and rotationally offset for added stability. The base of the suspension is designed to exactly fit in the bottom of a cell culture dish, where the needle array can be pushed into the cell monolayer. Injection protocol was created and followed to perform tests with needle insertion only, voltage application only, and the full nanoinjection process. The average cell viability for the full injection process was 98.2% compared to an average control viability of 99.5%. Zero volt injections with a high concentration of propidium iodide, a cell impermeable dye with two positive charges, resulted in dye uptake from diffusion, proving that the needles are penetrating the cells. Tests comparing injections with and without voltage had high variability in dye uptake. Therefore, glass cover slips were placed in the culture dishes to provide more consistent injection conditions. This reduced variation in zero voltage tests. It is recommended that this procedure be followed for performing injections with voltage.
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Rangel, Veruska Lima. "Desenho de moda: linguagem e dispositivo de mem?ria, identidade e cultura representadas na obra do estilista baiano Vitorino Campos." Universidade Estadual de Feira de Santana, 2014. http://localhost:8080/tede/handle/tede/171.
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Previous issue date: 2014-12-15<br>This work aims to study the Fashion Design as memory, language, identity and culture, having its starting point from Vitorino Campos' work, a stylist from Bahia. The research has the overall objective to demonstrate how, when putting down on paper his project or when drawing, a stylist transforms his mental representation in a graphical representation ___ the fashion design that becomes language and memory device or memories ___ that by itself already works with time and awakens memories and/or oblivion, associating cultures and showing designer's identity. In this sense, an understanding of drawing as a visual record of fashionable it becomes a memory device , presents the language, memory , culture and identity that strengthens timeless way ( towards the transit times past , future or present, without reducing Cartesian duration of these ), with existing variables and overcoming the idea of objectification image . The research focuses both evocative and inspiring aspects of social and anthropological dimension of the design , as the technical aspect determining the achievement of these . Thus , this paper highlights , the universe of Fashion Design, the fact that the designers of the area generally look to the past references to the identity of this recreating times , and from there , the research investigates the production designer Vitorino Fields which demonstrates their parts inspiration from other eras. In this way, the work intends to contribute to systematize a knowledge concerning the analysis of fashion images within a broad perspective and based on specialized theory on the subject, linked to the substrates chosen since the title of the Thesis. Through the observation of designs shown here, it was sought to demonstrate the existing relations since the idea creation until the final piece manufacturing by the stylist.Thus, the research was cultivated in a way to show the Drawing's implicit or explicit sense relations from a documentary survey and a field research with semi-structured interview and the found data discussion.<br>Esse trabalho estuda o Desenho de Moda enquanto linguagem e dispositivo de mem?ria, identidade e cultura, a partir da obra do estilista baiano Vitorino Campos. A pesquisa demonstra como, ao desenhar (colocar no papel seu projeto), um desenhista, neste caso o estilista, transforma a sua representa??o mental em uma representa??o gr?fica e como este desenho de moda se torna linguagem e registro de mem?ria, ou mem?rias, pois evoca lembran?as e/ou esquecimentos. Este registro gr?fico est? intimamente associado ?s culturas, principalmente da moda, e representa a identidade do desenhista. Nesse sentido, o entendimento do desenho como registro visual da moda que se torna dispositivo de mem?ria, apresenta a linguagem, mem?ria, cultura e identidade que o fortalece de maneira atemporal (no sentido do transitar pelos tempos passado, futuro ou presente, sem se reduzir a dura??o cartesiana destes), apresentando as vari?veis existentes e superando a ideia de coisifica??o da imagem. A pesquisa se foca tanto nos aspectos evocativos e inspiradores da dimens?o social e antropol?gica do desenho, quanto no aspecto t?cnico determinante da realiza??o destes. Dessa forma, este trabalho destaca, do universo do Desenho de Moda, o fato de que os desenhistas da ?rea geralmente buscam no passado referencias para a identidade do presente, recriando tempos, e a partir da?, a pesquisa investiga a produ??o do estilista Vitorino Campos, que demonstra em suas pe?as a inspira??o de outras ?pocas. Por meio da observa??o dos desenhos aqui estudados foi realizada uma an?lise que partiu das rela??es existentes desde a ideia de cria??o at? a confec??o final da pe?a. A pesquisa buscou as rela??es de sentidos impl?citas ou expl?citas do Desenho, a partir da sistematiza??o de um conhecimento relativo ? an?lise de imagens de moda, de um levantamento documental, da pesquisa de campo com entrevista semiestruturada e da discuss?o e an?lise dos dados encontrados.
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Jesus, Luís Miguel Costa. "Produção, reprodução e reflexividade : o caso dos Advice Animals." Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/24654.
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Dissertação de mestrado em Sociologia, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Sílvia Ferreira.<br>Esta dissertação de mestrado tem como objeto de estudo os memes da internet, fenómeno cujo conceito principal, “meme”, advém da biologia, e que carrega elementos culturais e sociais que podem ser estudados pela sociologia. Deste modo, e articulado diferentes áreas (sociologia, biologia, antropologia e semiótica), esta dissertação tem como objeto de estudo, os Avice Animals presentes no website Know Your Meme. Esta análise tem como guia os debates sobre as perspetivas evolucionistas, incidindo sobre a origem, construção e divulgação dos memes da internet, e o olhar sociológico sobre a sua reflexividade.
Referente à construção dos Advice Animals, esta tem como principal característica a codificação, processo este que capacita os memes da internet, ligando a fase da seleção à da variação. Referente à sua divulgação, é na variação que se encontra a competição e colaboração pela visibilidade na Internet.
Por último encontra-se a análise à sua reflexividade. Esta, que corresponde à hipótese principal desta dissertação, apresenta o objeto de estudo como auto consciente, tanto na aplicação por parte da comunidade que compõe a sua rede, como na estrutura como são apresentados os memes da internet no website Know Your Meme, bem como na reflexividade encontrada em alguns Advice Animals que refletem sobre outros memes da Internet.
Para este estudo foram adaptadas técnicas de análise de conteúdo e análise documental à internet para a recolha de dados e posterior análise destes memes da Internet, bem como análise de websites para o mapeamento e análise dos diversos websites que compõe a sua rede.
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Vacíková, Lucie. "Možnosti a meze využití zámku Jezeří pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199966.
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This diploma thesis deals with current and future position of the Jezeří Chateau in tourism. The aim of the thesis is to describe existing tourist utilization of the chateau, to evaluate tourist importance of the chateau in the Podkrušnohoří region and to propose measures for improvement of provided services and further development of tourism at the chateau. Theoretical part of the thesis contains introduction to the tourism issues of the Czech Republic and the Podkrušnohoří region. Analytical part of the thesis evaluates the Jezeří Chateau as tourist attraction, deals with attendance of the chateau and makes comparison with competitor subjects. The thesis includes questionnaire survey realized among visitors of the chateau. The final chapter includes SWOT analysis of the Jezeří Chateau and recommendations for the future based on the observed facts.
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Cazaes, Melira Elen Mascarenhas. "No ritmo do compasso, a melodia das filarm?nicas em harmonia com o tempo: um estudo sobre a Lyra Ceciliana e a Minerva Cachoeirana (1960-1980)." Universidade Estadual de Feira de Santana, 2015. http://localhost:8080/tede/handle/tede/160.
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Previous issue date: 2015-07-24<br>Funda??o de Amparo ? Pesquisa do Estado de S?o Paulo - FAPESP<br>The present work aims to analyze Cachoeira Town?s Lyra Ceciliana and Minerva Cachoeirana Philharmonics, respectively founded in 1870 and 1878. Such a work shows a study concerning the above-mentioned Institutions covering the period from 1960 to 1980, in order to identify the Philharmonics members? profiles, their partners and leading groups; events in which both Institutions used to participate, the type of audience that accompanied them and the relationships between the Philharmonics and that time municipal government. The work also exhibits the tours of various locations accomplished by the above-mentioned Philharmonics, as well as the conflicts between them upon showing off in the garden bandstands concerts. We have chosen the time frame among the years 1960 to 1980, seeking to identify the cultural, social and technological transformations in Brazil and in Cachoeira Town during that period and the impacts the Military Dictatorship caused in Cachoeira?s Philharmonics. The issue that guided the research was based upon the following question: what survival strategy were developed by both Philharmonics to keep themselves alive and resistant to the pressures imposed by the diffusion of new technologies, new rhythms and sounds? In order to obtain answers to our questions we have used several sources, such as minutes of meetings, members? book, the institution regulations, articles, photographs, newspapers and interviews with both Philharmonics musicians. This research accomplishment is justified considering it provides a thorough analysis about the above-metioned Philharmonics, also due to what they have promoted and are currently developing social and educational work of great relevance to not only the town but also other locations? teenagers and young adults.<br>O presente trabalho teve como objeto de an?lise as filarm?nicas da cidade de Cachoeira a Lyra Ceciliana e a Minerva Cachoeirana, fundadas em 1870 e 1878 respectivamente. Realizamos um estudo acerca das institui??es no per?odo de 1960 a 1980, com o intuito de identificarmos os perfis dos integrantes das filarm?nicas, seus s?cios e grupos dirigentes; os eventos nos quais as institui??es participavam, o tipo de p?blico que as acompanhavam e as rela??es existentes entre as filarm?nicas e o Poder P?blico Municipal da ?poca. Mapeamos os passeios realizados para diversas localidades e os conflitos entre as filarm?nicas cachoeiranas nos coretos. Escolhemos o recorte temporal entre os anos de 1960 a 1980, buscando identificar as transforma??es culturais, sociais e tecnol?gicas ocorridas no Brasil e na cidade de Cachoeira nesse per?odo e quais foram os impactos causados pela ditadura militar nas filarm?nicas cachoeiranas. A problem?tica que norteou a pesquisa residiu na seguinte quest?o: quais as estrat?gias de sobreviv?ncia desenvolvidas pelas filarm?nicas para permanecerem vivas e resistentes diante das press?es impostas pela difus?o de novas tecnologias, novos ritmos e sonoridades? Para chegarmos ?s respostas dos nossos questionamentos utilizamos fontes como as atas das reuni?es, o livro dos s?cios, os estatutos, fotografias, jornais e entrevistas com integrantes das bandas. A realiza??o desta pesquisa se justifica na medida em que propicia uma an?lise minuciosa acerca das filarm?nicas, estas promoveram e atualmente desenvolvem um trabalho social e educacional de grande relev?ncia para os jovens da cidade e demais localidades.
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Du, Plessis Daniel Marthinus. "Cultural evolution & genre : an investigation of three graphic narratives of the South African Border War (1975-1988)." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/21512.
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Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts<br>Thesis (MA (VA)) -- Stellenbosch University, 2006.<br>ENGLISH ABSTRACT: Cultural evolution & genre: an investigation of three South African graphic
narratives of the South African Border war (1975-1988)
Magister in Fine Arts thesis, Department of Fine Arts, Stellenbosch University
This study analyses three South African graphic narratives in the context of culture
evolving in the Darwinian sense. It is deemed necessary to consider evolutionary theory
in such a study of graphic narratives as it considers the development of culture as
resulting from a process of evolution akin to natural selection. Special attention is paid to
the theory of memetics, in the field of evolutionary epistemology, and its proposal to
model cultural evolution. While this model relies on evolutionary theory, the
development of culture is seen as evolving separately from biological evolution.
This evolutionary perspective on culture is combined with the concepts of discourse and
genre in social semiotics and media studies to investigate the changes in the depiction of
the Border war in South African graphic narratives. As such this study focuses on the
strategic viewpoint of cultural evolution, the role of memes in genre and its interaction
with the evolution of discourse. This approach is offered as a useful method to analyse
cultural artefacts.<br>AFRIKAANSE OPSOMMING: Kulturele evolusie & genre: 'n ondersoek van drie grafiese verhale van die Suid-Afrikaanse Grensoorlog (1975-1988)
Magister in Beeldende Kunste tesis, Oepat1ement Beeldende Kunste, Universiteit van
Stellcnbosch
Hicrdie studic ontleed drie Suid-Afrikaanse graficse verhale in die konteks van kultuur
wat evolueer in die Oarwinistiese sin. Oit word belangrik gereken om evolusieteorie in so
'n studie van grafiese verhale in ag te neem aangesien die ontwikkeling van kultuur as die
resultaat van 'n proses van evolusie, verwand aan natuurlike seleksie, geag word.
Spesiale aandag word geskenk aan die teorie van meme, in die veld van evolusieepistemologie,
en die teorie se voorstel om kulturele evolusie te modelleer. Terwyl so 'n
teorie op evolusieteorie steun, word die ontwikkeling van kultuur beskou as 'n
afsonderlike proses van natuurlike seleksie.
Hierdie evolusienere perspektief op kultuur word verenig met die konsepte van diskoers
en genre in sosiale semiotiek en media studies om die veranderende uitbeelding van die
Grensoorlog in Suid-Afrikaanse gratiese verhale na te vors. Sodanig fokus hierdie studie
op die strategiesc oogpunt van kulturele evolusie, die rol van meme in genre en die
interaksie met die ontwikkeling van diskoers. Hierdie benadering word aangebied as 'n
waardevolle metode om kulturele artefakte te ontleed.
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Silva, Thalita Costa da. "Mem?rias de um palha?o: O rito de passagem de Roger Avanzi para o palha?o Picolino II." Universidade Federal do Rio Grande do Norte, 2011. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13629.
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Previous issue date: 2011-04-01<br>Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior<br>This dissertaion reflects about life's trajectory of a specific clown: Roger Avanzi, who gives animus to the clown Picolino II. The main objective is to promove reflections about the insertion of the clowns in the universe of the circus, to make us comprehend the process of formation of a clown formed in a traditional circus family. In this research, we begin of the conjecture that, through the individual memory we can think about rebuild the process of a professional's integral formation.Then, we trace the itinerary of Roger Avanzi, the clown Picolino II, think that it has possibilities, in this case, to discuss about what is a clown's formation when it come from a traditional circus family. To walk on this universe, a huge numer of authors that deeply studyed about the circus ans the clowns, like: Avanzi; Tamaoki (2004), Bolognesi (2003), Castro (2005), Pantano (2007), Ruiz (1987), Silva (1997) e Torres (1998). We bring then, a theoric base that certainly, fortifies and corroborates our thoughts and reflections about the universe of circus and the trajectory of clown's formation, with special atention to Roger Avanzi, fundamentals i studies about it and with memories like Halbwachs's (2004) and Bosi's (1994). The reflections enabled to conclude that a clown doesn't born done; it becomes in the cultural trajectory, in which all the human are inserted<br>Reflete-se, nesta disserta??o, sobre a trajet?ria de vida de um determinado palha?o: Roger Avanzi, que d? animus ao palha?o Picolino II. O objetivo principal ? promover reflex?es sobre a inser??o do palha?o no universo circense para compreendermos o processo de forma??o de um palha?o formado em uma fam?lia tradicional circense. Nesta pesquisa, partimos do pressuposto de que, atrav?s da utiliza??o da mem?ria individual podemos pensar em reconstruir o processo de forma??o integral de um profissional. Assim, tra?amos o itiner?rio de Roger Avanzi, o palha?o Picolino II, pensando que h? possibilidades, neste, de discutirmos o que ? a forma??o de um palha?o vindo de fam?lia tradicional circense. Para caminhar nesse universo, a uma gama de autores que estudaram profundamente sobre o circo e os palha?os, entre esses: Avanzi; Tamaoki (2004), Bolognesi (2003), Castro (2005), Pantano (2007), Ruiz (1987), Silva (1997) e Torres (1998). Trazemos assim, uma base te?rica que certamente, fortalece e corrobora nossos pensamentos e reflex?es acerca do universo circense e da trajet?ria de forma??o dos palha?os, com especial aten??o a de Roger Avanzi, fundamentados em estudos sobre e com mem?rias como os de Halbwachs (2004) e Bosi (1994). As reflex?es possibilitaram concluir que um palha?o n?o nasce feito; ele se faz na trajet?ria cultural, na qual est?o inseridos todos os seres humanos
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Tornero, Stephen A. "Motivating young adolescents in an inclusion classroom using digital and visual culture experiences: An action research." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1429210198.
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Sevel-Sørensen, Simone. "Racial Performances On Social Media - A study of the Sweet Brown memes." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23997.
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Abstract:Social Media has become a powerful tool in several aspects. It can mobilize movements, rallying for social or political causes, and it can bring people together to share experiences or interest on a global platform. Social media platforms have facilitated more dynamic ways of presenting and performing identity positions such as race, gender, class and sexuality. Though many scholars have agreed that the internet and social media offer interesting new aspects in relation to identity exploration and self-expression, the performance of identity online can also contribute to problematic discourses that reinforce old social stereotypes online affecting what happens offline.This thesis explores racial performance on social media by examining the phenomenon of ‘Digital Blackface’, which is a virtual continuation of a historical phenomenon that operates, in particular, through Internet memes. The thesis studies different versions of an American meme, which represent an altered representation of a real person, known as Sweet Brown. Sweet Brown is an African American woman who after she was interviewed on television became a viral celebrity. Due to her expressive personality, her image has been remixed into several popular Internet memes.The theoretical framework consists of a theorization of racial performance and media representation theory. This theoretical lens is used in the analysis that sets out to answer the questions, how is the Sweet Brown meme used as a form of racial performance online? What is Digital Blackface and how does it operate online? And In what way can racial performance reinforce stereotypic representations? The methodological approach the thesis employs to conduct the analysis and exemplify the problematics are visual analysis, critical discourse analysis, and critical theory. Further, the implication of racial performances in Internet memes is linked to other recent cases or incidents that relate to issues of racial performance in the media. Keywords: Racial Performance, Internet memes, Minstrelsy, Digital Blackface, Internet Culture, Representation, Race, Racism.
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Fabis, Camila da Silva. "Mem?rias e hist?rias de professores : um percurso (auto)formativo pela cultura da paz." Pontif?cia Universidade Cat?lica do Rio Grande do Sul, 2012. http://tede2.pucrs.br/tede2/handle/tede/3725.
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Previous issue date: 2012-02-29<br>This study was made in order to investigate the life stories of five university professors, who were / are members of the Study Group for Peace GEPAZ, at the Pontifical Catholic University of Rio Grande do Sul PUCRS, for which it was proposed to write memorials and participate of interviews using autobiographical narratives of life, as autobiographical sources for the analysis in relation to the direction of the research methodology. Both sources were analyzed in the light of Paul Ricoeur s narrative hermeneutics, in dialogue with Hannah Arendt s political philosophy and with Marie-Christine Josso s methodology for the study of life stories. The written and oral narratives put the following questions: how I became an agent of peace? What facts, circumstances, people, events, situations, led these professors to be sensitive to the Education for Peace? Understand the choices and the directions taken by educators during their professionalization was one of the wires conductors of this study. The stories of the studied educators led me to a thorough examination of the Peace as praxis and human dimension, built in deepening dialogue and experience. Being an educator for Peace calls for a choice and a look directed to the plurality and the condition of man in the world. Peace, in these stories of life, leads to a collective responsibility and to a conscious political position, becoming a polysemic concept that embraces values and principles to be effective. Enlarged by the possibility of life in the narratives of the studied professors, peace becomes a human science and the presente study becomes one of the more steps we take towards a training effort for Peace.<br>Este estudo foi elaborado com vistas a investigar as hist?rias de cinco educadores, professores universit?rios, que foram/s?o integrantes do Grupo de Estudo de Paz GEPAZ da Pontif?cia Universidade Cat?lica do Rio Grande do Sul PUCRS, para os quais foi proposta a escrita de memoriais autobiogr?ficos e entrevistas sobre narrativas de vida, enquanto fontes autobiogr?ficas, para a an?lise do trabalho no que concerne ? dire??o metodol?gica da pesquisa. Ambas as fontes foram analisadas ? luz da hermen?utica da narrativa de Paul Ricoeur, em di?logo com a filosofia pol?tica de Hannah Arendt e a metodologia de estudo das hist?rias de vida, de Marie-Christine Josso. As narrativas escritas e orais tiveram como quest?o norteadora: como me tornei um agente da Paz? Quais fatos, circunst?ncias, pessoas, acontecimentos, situa??es, levaram esses educadores a se sensibilizarem para a Educa??o pela Paz? Compreender as escolhas e os rumos tomados pelos educadores durante a profissionaliza??o docente foi um dos fios condutores desse estudo. As hist?rias profissionais destes sujeitos levaram-me a uma an?lise aprofundada da Paz, enquanto pr?xis e dimens?o humana, constru?da no aprofundamento e na experi?ncia do di?logo. Ser educador pela Paz incita uma escolha e um olhar direcionados ? pluralidade e ? condi??o do homem no mundo. A Paz, nestas hist?rias de vida, leva ? responsabilidade coletiva, ? posi??o pol?tica consciente, tornando-se um conceito poliss?mico que abarca valores e princ?pios para ser efetivada. Pela possibilidade ampliada nas narrativas de vida dos educadores estudados, a paz torna-se uma ci?ncia humana e este estudo passa a ser mais um dos passos que damos em dire??o a um esfor?o de forma??o pela Paz.
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Cameron, Sheila G. "The emergence of cultural policy in Zimbabwe 1984-1997." Thesis, De Montfort University, 2009. http://hdl.handle.net/2086/2393.
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The thesis re-presents the lived experience of cultural animation and policy production in postcolonial Zimbabwe, seeking to place these observations and theories in the domain of Cultural Policy Studies. The nation was in transition from oracy to literacy and from colonial control to socialist independence. Cultural workers in Bulawayo were very productive after Independence without apparently being aware of any policies. How, then, did things get done? The initial premise was that people living in oral cultures were always able to discuss plans and implement decisions, and that endogenous and exogenous influences (theorised as memes) were incorporated experimentally in a cultural bricolage. Part One introduces the pre-policy context of cultural change in precolonial and postcolonial situations, theorises cultural change at a micro level in terms of memetics and explains the methodology of multiple case studies. Part Two looks for origins of cultural concepts in 19th century white-authored journals and 20th century revolutionary texts and presents a critical analysis of formal documents controlling cultural policy since Independence. The importance of plurilingualism, translation and literacy in interactions between social actors is examined. Part Three provides empirical evidence to refine the original proposition in a detailed synchronic study of local cultural praxis. Discourse analysis of conflict and consensus operating at grassroots level is followed by accounts of the increasing management capacity of some groups as they become professional performers in international arenas. Contrasting instances of individual and communal animation are found in the development of institutions. Part Four discusses the role of dynamic oral policies in cultural action both in a pre-policy situation and in the implementation of documented policy in a democratising polity. The thesis also has potential for its theoretical findings to be applied in different national contexts of development and beyond cultural policy to other spheres where an increasing volume of policy initiatives challenges the people charged with their implementation.
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Brito, Alexsandro Bastos de. "As imagens da cultura sertaneja na literatura de cordel." Universidade Estadual de Feira de Santana, 2016. http://localhost:8080/tede/handle/tede/369.
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Previous issue date: 2016-02-29<br>This study sought to bring on overview of how the Cordel Literature arrives in Brazil and build over the time, an own identity of production, circulation and construction standard. Through the flyers, we present and noted how they can be used to combat racism that still persists in Brazil. The Popular culture, placed at the beginning by the intellectuality as if it needed help of this society segment to stay alive, can?t be seen anymore as static, but perceived as a source of revelation and knowledge construction. The corpus of this work are the flyers of Rodolfo Cavalcante and Franklin Maxado, two great exponents of Cordel Literature in the northeast of Bahia. These flyers, as well as entertainment and information, proved themselves true historical documents. In this sense, hidden figures by society, as the slave of the nineteenth century, Lucas da Feira, gain the opportunity, through the verses from Cordel, to prove themselves as memory. Coupled to these questions we have as focus on this study, to realize popular culture and its signs in Cordel Literature.<br>O presente trabalho buscou trazer um panorama, de como a Literatura de Cordel chega ao Brasil e constr?i ao longo tempo, uma identidade pr?pria de produ??o, circula??o e padr?o de constru??o. Atrav?s dos folhetos apresentamos, evidenciamos como os mesmo podem ser utilizados no combate ao racismo que, ainda persiste no Brasil. A cultura popular, colocada no in?cio pela intelectualidade como se estivesse precisando da ajuda, deste segmento da sociedade para se manter viva, n?o pode ser mais vista, como est?tica e sim percebida, como fonte de revela??o e constru??es de saberes. O corpus deste trabalho s?o os folhetos de Rodolfo Cavalcante e Franklin Maxado, dois grandes expoentes da Literatura de Cordel no Nordeste. Estes folhetos, al?m do entretenimento e informa??o, revelaram-se verdadeiros documentos hist?ricos. Neste sentido, figuras ocultadas pela sociedade, como o escravo do s?culo XIX, Lucas da Feira, ganham a oportunidade, atrav?s dos versos do cordel de se revelar atrav?s da mem?ria. Atrelado a estas quest?es, temos como papel central neste trabalho, perceber a cultura popular e seus signos na Literatura de Cordel.
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Silva, Vilma Nunes da. "Os Brutos: tradi??o liter?ria e a mem?ria cultural do Serid?" Universidade Federal do Rio Grande do Norte, 2005. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16217.
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Previous issue date: 2005-12-20<br>Partindo do princ?pio de que a for?a centralizadora do discurso do narrador sob o universo romanesco encontra-se regido por nuan?as s?cio-ideol?gicas que fazem parte do mundo psicol?gico do autor, procede-se uma leitura cr?tica de Os Brutos (1938), romance de estr?ia do escritor Jos? Bezerra Gomes. O trabalho mencionado visa a tecer algumas considera??es em torno do ponto de vista do narrador, enfocando a encena??o do EU no cen?rio art?stico-liter?rio e sua interfer?ncia no modo de narra??o da citada obra. O procedimento metodol?gico adotado foi a pesquisa bibliogr?fica, e como aporte te?rico recorreu-se ? cr?tica especializada que trata da tem?tica em quest?o. Ao final percebeu-se que o discurso do narrador possui um car?ter ambivalente, o qual permite que o interlocutor presente n?o assuma uma perspectiva fixa diante do que narra
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Santos, Ilana Suely dos. "Mem?rias nos corpos e lugares de mem?ria: sob o olhar da dan?a dos Congos de Cal?ola da Vila de Ponta Negra." PROGRAMA DE P?S-GRADUA??O EM ARTES C?NICAS, 2017. https://repositorio.ufrn.br/jspui/handle/123456789/24752.
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Previous issue date: 2017-07-31<br>Esta pesquisa busca investigar as mem?rias dos corpos entrela?ados aos lugares de mem?rias vividos pelos brincantes dos Congos de Cal?ola da Vila de Ponta Negra- Natal/RN. Para o desenvolvimento e compreens?o da pesquisa, apoiamo-nos na Fenomenologia de Merleau-Ponty, que ? capaz de desvelar o tema, ou seja, mostrar aquilo que se mostra e n?o aquilo que parece ser e, para isso, consideramos o olhar fenomenol?gico de brincantes da Vila, com ?nfase no Grupo Congos de Cal?olas que, ao incorporarem, constru?rem e reconstru?rem seus corpos e a??es cotidianas, lutam pelo reconhecimento e reafirma??o da sua cultura. Transitamos na Vila a partir da experi?ncia enquanto pesquisadora sobre o fen?meno desde a Gradua??o em Dan?a, e visitamos lugares de mem?ria que, configuram-se como sendo o resultado das constru??es dos grupos sociais que determinam o que ? memor?vel e os lugares onde essa mem?ria torna-se preservada.<br>This research seeks to investigate the memories of the bodies intertwined with the places of memories lived by the players of Ponta Negra - Natal / RN. For the development and understanding of the research, we rely on Merleau-Ponty's Phenomenology, which is capable of revealing the theme, that is, showing what is shown and not what it seems to be, and for this we consider the phenomenological With emphasis on the Congos de Cal?olas Group, which, by incorporating, constructing and rebuilding their bodies and daily actions, strive for the recognition and reaffirmation of their culture. We traveled in the Village from the experience as a researcher on the phenomenon since Graduation in Dance, and visited places of memory that, are configured as the result of the constructions of social groups that determine What is memorable and the places where this memory becomes preserved.
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Stigermark, Anton. "Alt-Modernism : Challenging the idea of postmodernism as a left-wing movement." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324280.
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In this thesis, I’m working from the premise that postmodernism hitherto has been associated with the left. The next line of argument is, however, that this relation is contingent and that there is no necessity in postmodernisms association with left-wing ideas and political ambitions. To challenge this assumption, I intend to demonstrate that the Alt-Right, a far-right movement, at least in some respects can be considered as postmodern. If there is indeed cause to think of the Alt-Right as postmodern, then we would have to rethink postmodernisms political inclination. I intend to operationalize this by looking at the Alt-Right’s views on the changeability of politics and the social world, and pop culture, through the lens of a set of postmodern ideas. In particular, postmodern ideas concerning language, discourse and culture, and in doing so get a grip on whether it is correct to view the Alt-Right as postmodern or not. If a connection between the Alt-Right and postmodernism indeed exists, then we would have to rethink the necessity in the left-wing nature of postmodernism.
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Silvestri, Lisa Ellen. "Friended from the front: social media and 21st century war." Diss., University of Iowa, 2014. https://ir.uiowa.edu/etd/5633.
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Using Facebook from a theater of war provides a particularly unique vantage point from which to study the broader shift in our communication environment. While many communication technologies began in warzones for mission purposes--connecting planes to the ground, connecting and coordinating strikes and ambushes, reporting needs for medics, and so on, warzones are not known for connecting the war front and the home front. Thus the culture of perpetual contact ushered in by social media technologies like Facebook collides with a situation quintessentially associated with a lack of contact. Surprisingly this point has received little scholarly attention.
This dissertation examines the way US troops use Facebook from a theater of war to narrate their experiences to their civilian network members, to each other, and to themselves. The project explores how US troops define and are defined by existing discourses of war; how they shape and are shaped by technological advancements, and how all these relationships are changing what "war" means in this millennium. Data include 20 semi-structured in-person interviews, which took place on active bases in Okinawa, Japan and Camp Pendleton, California. Data also include the field notes from those visits as well as field notes and screen captures of Facebook observations.
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Monte, Arivaldo Leandro da Silva. "0 retrato e a moldura : mem?ria e oralidade em cada homem ? uma ra?a." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16222.
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Previous issue date: 2012-04-13<br>Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior<br>En este trabajo se ha realizado un an?lisis de cuatro cuentos de Mia Couto (2005) pertenecientes al libro Cada homem ? uma ra?a: O embondeiro que sonhava p?ssaros ; A princesa russa ; O pescador cego y A lenda da noiva e do forasteiro . El estudio, bajo la perspectiva de memoria y oralidad, mantiene en foco la observaci?n sobre la transformaci?n de los componentes de la realidad sociocultural e hist?rica de Mozambique en elementos de ficci?n literaria. Ese recorrido esclarece, en parte, la unidad org?nica que constituye la obra y que gira en torno de los elementos de la tradici?n, la memoria y la oralidad. Este punto es un importante marcador de diferencias, pues las sociedades escritas han dado menos importancia a lo que es transmitido oralmente, dejando lo que es tradici?n en un segundo plano. Se trata de una comprensi?n que acab? por provocar la distorsi?n del pensamiento sobre lo que es tradici?n oral, algo que no se resume a leyendas, cuentos de hadas, folclores y danzas. De esta manera ha de considerarse a la memoria inscripta en cada s?mbolo como algo que justifica al ser y que lo identifica como individuo poseedor de una historia colectiva<br>Neste trabalho realizamos uma an?lise de quatro contos de Mia Couto (2005) do livro Cada homem ? uma ra?a: O embondeiro que sonhava p?ssaros ; A princesa russa ; O pescador cego e A lenda da noiva e do forasteiro . O Estudo, sob a perspectiva da mem?ria e da oralidade, tem como foco a observa??o da transforma??o dos componentes da realidade sociocultural e hist?rica de Mo?ambique em elementos de fic??o liter?ria. Esse percurso elucida, em parte, a unidade org?nica que constitui a obra e que gira em torno dos elementos da tradi??o mem?ria e oralidade. Nosso estudo verificou a import?ncia desses componentes culturais para a harmonia institucional da sociedade, e o quanto velam pela tradi??o, pelo conhecimento transmitido de gera??o a gera??o atrav?s da oralidade. Este ponto ? um importante marcador de diferen?as. Pois as sociedades escritas d?o menos import?ncia ao que ? transmitido oralmente, deixando o que ? tradi??o para segundo plano. Trata-se de uma compreens?o que acabou por provocar o pensamento distorcido a respeito do que ? tradi??o oral, a qual n?o se resume a lendas, contos de fadas, dan?as e folclores. H? de se considerar sua mem?ria inscrita em cada s?mbolo, algo que justifica o ser como indiv?duo possuidor de uma hist?ria coletiva
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Gomes, Larissa Karen Ribeiro. "Nos caminhos de Branca de Neve: um estudo sobre mem?ria cultural e simbologia nos contos de fadas." PROGRAMA DE P?S-GRADUA??O EM ESTUDOS DA LINGUAGEM, 2015. https://repositorio.ufrn.br/jspui/handle/123456789/22350.
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Previous issue date: 2015-03-10<br>Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES)<br>Este trabalho tem por objetivo compreender a forma??o do g?nero conto de fadas liter?rio, observando as quest?es sociais e culturais intr?nsecas ao liter?rio. A compreens?o do processo de consolida??o e institucionaliza??o do g?nero ? interligada com a an?lise de contos que apresentam elementos de semelhan?a com a hist?ria ?Branca de Neve e os Sete An?es?, publicada em 1812 pelos irm?os Jacob e Wilhelm Grimm. A partir deste conto ? feito um trabalho de ?rastreamento?, seguindo a pesquisa de Carlo Ginzburg (1989,1993), de demais contos que possuam elementos narrativos e s?mbolos semelhantes, dentre os quais foram selecionados contos de Giambattista Basile (1634), Laura Gozenbach (1870), Thomas F. Crane (1885) e Joseph Jacobs (1892), para compor o corpus desta disserta??o. A partir da an?lise dos contos, buscou-se uma compreens?o de como esse g?nero consegue permanecer como um dos mais importantes do mundo, conforme o pensamento de Jack Zipes (2006). A an?lise tamb?m abrange a simbologia de Carl Jung (2013) presente em todos os contos selecionados, baseando-se na ideia de que os s?mbolos cumprem pap?is essenciais na perman?ncia do g?nero conto de fadas nas sociedades. A utiliza??o dos contos para fins de legitima??o de identidade de um determinado povo tamb?m ? bastante relevante. Assim, os trabalhos de Benedict Anderson (2006), Michael Pollak (1989, 1992) e Pierre Nora (1993) foram decisivos para o desenvolvimento de nossa an?lise. Por fim, esta pesquisa instiga um olhar diferente sobre o significado cultura, para que seja poss?vel compreender o lugar dos contos de fadas nas sociedades atuais.<br>Este trabalho tem por objetivo compreender a forma??o do g?nero conto de fadas liter?rio, observando as quest?es sociais e culturais intr?nsecas ao liter?rio. A compreens?o do processo de consolida??o e institucionaliza??o do g?nero ? interligada com a an?lise de contos que apresentam elementos de semelhan?a com a hist?ria ?Branca de Neve e os Sete An?es?, publicada em 1812 pelos irm?os Jacob e Wilhelm Grimm. A partir deste conto ? feito um trabalho de ?rastreamento?, seguindo a pesquisa de Carlo Ginzburg (1989,1993), de demais contos que possuam elementos narrativos e s?mbolos semelhantes, dentre os quais foram selecionados contos de Giambattista Basile (1634), Laura Gozenbach (1870), Thomas F. Crane (1885) e Joseph Jacobs (1892), para compor o corpus desta disserta??o. A partir da an?lise dos contos, buscou-se uma compreens?o de como esse g?nero consegue permanecer como um dos mais importantes do mundo, conforme o pensamento de Jack Zipes (2006). A an?lise tamb?m abrange a simbologia de Carl Jung (2013) presente em todos os contos selecionados, baseando-se na ideia de que os s?mbolos cumprem pap?is essenciais na perman?ncia do g?nero conto de fadas nas sociedades. A utiliza??o dos contos para fins de legitima??o de identidade de um determinado povo tamb?m ? bastante relevante. Assim, os trabalhos de Benedict Anderson (2006), Michael Pollak (1989, 1992) e Pierre Nora (1993) foram decisivos para o desenvolvimento de nossa an?lise. Por fim, esta pesquisa instiga um olhar diferente sobre o significado cultura, para que seja poss?vel compreender o lugar dos contos de fadas nas sociedades atuais.
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Le?ncio, Teresa Paula de Carvalho. "Comunidade de leitores de textos liter?rios e n?o liter?rios: identidade, cultura e mem?ria." PROGRAMA DE P?S-GRADUA??O EM ESTUDOS DA LINGUAGEM, 2016. https://repositorio.ufrn.br/jspui/handle/123456789/21862.
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Previous issue date: 2016-07-29<br>A escolariza??o da literatura ora privilegiou a ?nfase na caracteriza??o das escolas liter?rias e leitura dos c?nones, ora referendou a abordagem da arte pela arte, ora circunscreveu o ensino ao estudo dos g?neros liter?rios com foco no professor. Em abordagens dessa natureza, o universo de cultura e as identidades espec?ficas dos alunos n?o s?o enfatizados. Tendo isso em vista, esta disserta??o elege como objeto de estudo as pr?ticas de leitura de textos liter?rios e pr?ticas de escrita de textos liter?rios ou n?o, produzidas por 32 colaboradores (alunos e ex-alunos) na disciplina L?ngua Portuguesa e Literatura do IFRN, campus Nova Cruz, Macau e S?o Gon?alo do Amarante, no contexto do projeto de letramento ?Divulgando Leituras, Conquistando Leitores? (DLCL). Nessa dire??o, objetivamos, de modo geral, investigar de que forma as pr?ticas de leitura e escrita desenvolvidas no projeto de letramento DLCL podem construir uma comunidade de leitores/escritores em que se valorize o universo de cultura dos alunos, transformando-os em agentes de letramento liter?rios. T?nhamos como prop?sitos espec?ficos (i) apontaras pr?ticas de letramento liter?rio realizadas no projeto de letramento ?Divulgando Leituras, Conquistando Leitores? (DLCL); (ii) discutir as a??es desenvolvidas no contexto escolar para a constitui??o de uma comunidade de leitores, com foco no universo de cultura dos alunos; (iii) identificar os impactos do projeto de letramento ?Divulgando Leituras, Conquistando Leitores? na constru??o da identidade leitora e escritora de 32 colaboradores (alunos e ex-alunos) na disciplina L?ngua Portuguesa e Literatura do IFRN, campus Nova Cruz, Macau e S?o Gon?alo do Amarante. Teoricamente, esta pesquisa fundamenta-se: nos estudos de letramento (KLEIMAN, 1995; STREET, 2014), especificamente nos conceitos de Letramentos M?ltiplos (OLIVEIRA; KLEIMAN, 2008), Projetos de Letramento (KLEIMAN, 2000; OLIVEIRA, 2008; 2010a; OLIVEIRA; TINOCO; SANTOS, 2011), Comunidades de Aprendizagem (OLIVEIRA, 2010b), Letramentos Silenciados (KEY, 1998). Fundamenta-se, tamb?m, em teorias relacionadas ao texto liter?rio (COMPAGNON, 2009; TODOROV, 2009; DERRIDA, 2014, EAGLETON, 2010; ABREU, 2006; LAJOLO, 2001; COELHO, 2000; BOURDIEU, 1996) e ? atividade de leitura entendida como compartilhamento (PETIT, 2009a; 2009b, 2013), al?m de discutir os conceitos de Mem?rias Coletivas (HALBWACHS, 2006; BOSI, 2003); Cultura (WILLIAMS, 2011A; 2011B; CERTEAU, 2014) e Identidade (BAUMAN, 2005; 2013; FOUCALT, 2014; 2015; PETIT, 2009A; 2009B; 2013; HALL, 2011; LAHIRE, 2002). Metodologicamente, este estudo de natureza etnogr?fica (STREET, 2014; THOMAS, 1993; CAN?ADO, 1994; MAGALH?ES, 1994; MOITA LOPES, 1993; AGAR 2005) se insere no campo da Lingu?stica Aplicada Cr?tica (KLEIMAN, 2013; MOITA LOPES, 2006 e PENNYCOOK, 2006) e adota a abordagem qualitativa (BAUER; GASKELL, 2002; FLICK, 2004; BIBBS, 2009), com foco na Pesquisa de Fortalecimento (OLIVEIRA, 2004). A an?lise dos dados permitiu evidenciar que (i) a rela??o dos colaboradores do DLCL com a leitura liter?ria ultrapassa os limites da escolariza??o formal; (ii) o texto liter?rio faz parte da vida dos colaboradores e n?o se restringe ao ambiente escolar; (iii) o texto liter?rio pode contribuir para forma??o identit?ria de comunidades alternativas de leitores e escritores; (iv) as experi?ncias de leitura, vivenciadas no transcurso do projeto, s?o transformadoras de vidas.<br>The scholarization of Literature sometimes priviledged the emphasis on literary theory?s characterization, sometimes supported the art for art?s sake movement, sometimes limited the teaching to the study of literary genres with focus on the teacher. Approaches of such nature do not emphasize students? cultural universe and specific identities. Therefore, this thesis aims to analyse reading practices and production of literary texts, considering 31 collaborators? cultural universes, people who are students and former students of Portuguese and Literarute at IFRN?s Nova Cruz, Macau and Sao Goncalo do Amarante campuses, on the context of the ?Promoting Readings, Gaining Readers? (PRGR) literacy project. To achieve this goal, it was investigated how the reading and writing practices that were developed in the PRGR literacy project can build a community of readers in which students? cultural universes are valued, turning them into literacy agents, with the purpose of (i) exploring the literacy practices carried out in the ?Promoting Readings, Gaining Readers? (PRGR) literacy project; (ii) discuss the actions that were developed in schools to create a community of readers with focus on students? cultural universe; (iii) determine the PRGR literacy project?s impact towards the development of a reader and writer?s identity in 31 collaborators, who are students and former students of Portuguese and Literarute at IFRN?s Nova Cruz, Macau and Sao Goncalo do Amarantecampuses.This study is based on the following theories: literacy studies (KLEIMAN, 1995; STREET, 2014), specifically on the Multiple Literacy theory (OLIVEIRA; KLEIMAN, 2008), Literacy Projects (OLIVEIRA, 2008; 2010a; OLIVEIRA, TINOCO; SANTOS, 2011), Communities of Learning (OLIVEIRA, 2010b) and Silenced Literacy (KEY, 1998).It is also based on the literary text?s theories (COMPAGNON, 2009; TODOROV, 2009; DERRIDA, 2014; EAGLETON, 2010; ABREU, 2006; LAJOLO, 2001; COELHO, 2000; BOURDIEU, 1996) and on the Collective Memories? theories (HALBWACHS, 2006 ; BOSI, 2003); Culture (WILLIAMS, 2011A; 2011B; CERTEAU, 2014) and Identity (BAUMAN, 2005, 2013; FOUCALT, 2014; 2015; PETIT, 2009A; 2009B, 2013, HALL, 2011 e LAHIRE, 2002).Methodologically, this study, which has an etnographic nature (STREET, 2014; THOMAS, 1993; CAN?ADO, 1994; MAGALH?ES, 1994; MOITA LOPES, 1993; AGAR 2005), is situated in the Critical Applied Linguistics field (KLEIMAN, 2013; MOITA LOPES, 2006; PENNYCOOK, 2006) and adopts the qualitative approach (BAUER; GASKELL, 2002; FLICK, 2004; BIBBS, 2009), focusing on the Straightening Research (OLIVEIRA, 2004).The data analysis allowed the demonstration that (i) the collaborators? relationship with literary reading surpasses the limits of formal scholarization; (ii) the literary text is part of the collaborators? lives and is not restrained to the school environment; (iii) the literary text can contribute to the development of alternative communities of readers and writers? identities; (iv) the reading practices, experienced during the course of the project, are life-changing.
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Almeida, Aritana Lima de. "Cultura escolar e educa??o no contexto da Ditadura: Feira de Santana (1968-1974)." Universidade Estadual de Feira de Santana, 2017. http://localhost:8080/tede/handle/tede/582.
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Previous issue date: 2017-08-31<br>Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES<br>The present work for the purpose, some paths covered by Brazilian education during the part of the period of greater rigidity of the civil-military regime and the way in which the ideals of conservation of the order established by dictatorship and its economic interests were reflected in teaching and culture school in the city of Feira de Santana. The analysis began in 1968, when Institutional Act No. 5 (AI-5) entered into force - when the civil-military dictatorship became more difficult, when surveillance, censorship and repression no longer existed. were veiled, but clear and cruel, and ended in 1974, as the year in which the so-called "economic miracle" ended, with an oil crisis. During the period under study, new regulations were introduced for basic and higher education, reflecting education and conservation and authoritarian state, making clear in their purposes that they aimed at building a liberal economic program and a passive and uncritical society. As legislation, education and integration of education through a critical, reflective and transformative education. The work was carried out from a case study at the Feirense Municipal Gymnasium Joselito Amorim school. The school was created in 1963, during the administration of the mayor Francisco Pinto, with the name of Municipal Gymnasium of Feira de Santana and it underwent a first hearing of the dictatorial regime soon in the following year, in 1964 with a dismissal of the mayor and appointment of Joselito Amorim to take charge, which started the construction of a new school building and points to the name of Joselito Amorim Municipal Gymnasium. The school became, therefore, a space of political conflicts, not which, through the teaching, an educated ideal of society was disputed for subjects to be formed. Oral sources, interviews with former students of the school, and photos of the city during the period studied were sent. In the first moment of the work, ruptures and continuities in education from the 1960s onwards are discussed, considering the influences exerted by the authoritarian State that was established in Brazil after 1964. In order to consolidate its ideals of development, homeland and nation, education was put under the control and surveillance of the security organs and had their curricula reformulated at all levels of education, becoming increasingly uncritical and technical, to provide more effective workforce for a developing industry. In-hand of the City of Feira de Santana during the 1960s and 1970s, addressing local politics, in line with the national political context and its influence on education movements in the city. Finally, they are addressed as memories of the subjects who experienced the education in the Municipal Gym Joselito Amorim during the period cut in the research. The memories brought by them are extremely important for an understanding of school everyday and the political elements that permeated the school culture without the end of the 1960s and the first time of the 1970s in the city of Feira de Santana.<br>O presente trabalho tem por objetivo compreender alguns caminhos percorridos pela educa??o brasileira durante parte do per?odo de maior rigidez do regime civil-militar e a maneira como os ideais de conserva??o da ordem estabelecida pela ditadura e seus interesses econ?micos se refletiram no ensino e na cultura escolar na cidade baiana de Feira de Santana. A an?lise inicia-se a partir de 1968, ano em que entrou em vigor o Ato Institucional n? 5 (AI-5) ? quando a ditadura civil-militar tornou-se mais dura, quando a vigil?ncia, a censura e a repress?o j? n?o eram veladas, mas sim, n?tidas e cru?is ?, e finda em 1974, por ser o ano em que se encerra o per?odo do chamado ?milagre econ?mico?, com a crise do petr?leo. Durante o per?odo estudado, foram institu?das novas regulamenta??es para o ensino b?sico e superior, refletindo na educa??o o car?ter conservador e autorit?rio do Estado, deixando claros os seus prop?sitos que almejavam a constru??o de um programa econ?mico de car?ter liberal e uma sociedade passiva e acr?tica. As legisla??es de ensino implementadas durante a ditadura abortaram mais uma vez movimentos de transforma??es na educa??o, que vinham sendo constru?dos por educadores, militantes e intelectuais da educa??o por um ensino cr?tico, reflexivo e transformador. O trabalho foi realizado a partir de um estudo de caso na escola feirense Gin?sio Municipal Joselito Amorim. A escola foi criada em 1963, durante a gest?o do prefeito Francisco Pinto, com o nome de Gin?sio Municipal de Feira de Santana e sofreu a primeira interven??o do regime ditatorial logo no ano seguinte, em 1964 com a destitui??o do prefeito e a nomea??o de Joselito Amorim para exercer o cargo, que inciou a constru??o de um novo pr?dio escolar e deu ? escola o nome de Gin?sio Municipal Joselito Amorim. A escola tornou-se, assim, um espa?o de conflitos pol?ticos, no qual se disputava, atrav?s do ensino, um ideal de sociedade pra os sujeitos a serem formados. Foram utilizadas fontes orais, entrevistas com ex-alunos da escola, e fotografias da cidade no per?odo estudado. No primeiro momento o trabalho s?o discutidas rupturas e continuidades na educa??o a partir dos anos de 1960, atentando para as influ?ncias exercidas pelo Estado autorit?rio que se firmou no Brasil ap?s 1964. A fim de consolidar seus ideais de desenvolvimento, p?tria e na??o, a educa??o foi posta sob o controle e vigil?ncia dos ?rg?os de seguran?a e tiveram seus curr?culos reformulados em todos os n?veis de ensino, tornando-se cada vez mais acr?tica e tecnicista, para fornecer m?o de obra mais eficaz para a ind?stria que se desenvolvia. Em seguida trata da cidade de Feira de Santana durante as d?cadas de 1960 e 1970, abordando aspectos da pol?tica local, em conson?ncia com o contexto pol?tico nacional, e sua influ?ncia nos movimentos da educa??o na cidade. Por fim s?o abordadas as mem?rias dos sujeitos que vivenciaram a educa??o no Gin?sio Municipal Joselito Amorim durante o per?odo recortado nesta pesquisa. As mem?rias trazidas por eles s?o de extrema import?ncia para a compreens?o do cotidiano escolar e dos elementos pol?ticos que permeavam a cultura escolar no final da d?cada de 1960 e primeira metade da d?cada de 1970 na cidade de Feira de Santana.
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Leiser, Anne [Verfasser], Özen [Akademischer Betreuer] Odag, Arvid [Gutachter] Kappas, and Nicole [Gutachter] Krämer. "Spreadable Media, Citizens, and Participatory Culture : Uses and Effects of Political Internet Memes / Anne Leiser ; Gutachter: Arvid Kappas, Nicole Krämer ; Betreuer: Özen Odag." Bremen : Staats- und Universitätsbibliothek Bremen, 2019. http://d-nb.info/1191363422/34.
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CHAN, Pik Ying. "Are you what you have? The role of motivation and cultural value congruency on the mere ownership effect." Digital Commons @ Lingnan University, 2017. https://commons.ln.edu.hk/psy_etd/7.
Full textAbstract:
Previous research on mere ownership effect has shown that merely possessing an object results in enhanced evaluation of that object (Beggan, 1992), when compared with unowned (Belk, 1988; Dittmar, 1992; Prelinger, 1959) or others-owned object (Nesselroade et al., 1999). Since people see their possessions as an extension of their self-identities (Belk, 1988), it is suggested that making self-enhancing judgments about possessions would satisfy owners' desires to maintain positive self-image.
Extending the traditional mere ownership effect, this thesis examined whether people perceive having endowed the positive features of the product upon acquiring its ownership prior to its actual use, using essential oil products as stimuli objects.
It is hypothesized that the proposed mere ownership effect would occur only when participants are motivated to self-enhance; and when the functional value of the owned object is congruent to the participants' own cultural value.
A cross-cultural experiment was conducted in the United States and Hong Kong, with 93 American students and 99 Hong Kong students. Participants in both cultural groups were presented an essential oil product which was claimed to have a therapeutic function of enhancing one's holistic mode of thinking. Given that holistic thinking ability is valued in Asian culture compared to American culture, the oil's functional value is congruent to the cultural value of the Hong Kong participants relative to the American participants.
Results showed that HK participants, who are motivated to enhance their holistic thinking ability, reported higher self-perceived efficacy in holistic thinking once they merely owned the ""holistic"" essential oils. This self-enhancing tendency did not happen in the American samples whose cultural orientation does not emphasize the importance of holism; and in participants who were not motivated to enhance their holistic thinking ability. The findings have important implications in understanding the circumstances in which this new form of the mere ownership effect might occur.
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Castilho, Francine Micheli Costa de. "A influência do humor na formação da opinião pública em mídias sociais : uma análise dos memes compartilhados no impeachment de 2016 /." Bauru, 2019. http://hdl.handle.net/11449/181441.
Full textAbstract:
Orientador: Maria Cristina Gobbi<br>Banca: Osvando José de Morais<br>Banca: Liliane de Lucena Ito<br>Resumo: Diante das transformações constantes dos processos comunicacionais, o presente estudo tem a proposta de mergulhar na dinâmica dos memes, focalizando, especialmente, nas peças compartilhadas durante o processo de impeachment da ex-presidente Dilma Rousseff, em 2016. Para tanto, foram criadas análises sobre o fenômeno da manipulação da opinião pública desde os primórdios da imprensa, de maneira que as dinâmicas próprias da Internet 2.0 sejam mais amplamente compreendidas. Levantamos a seguinte questão: seriam os memes mais do que representações imagéticas criadas para o mero divertimento ou eles podem ser categorizados como uma importante ferramenta da liberdade de expressão, portanto, apta a ser aplicada como influência direta na opinião pública? O humor também ganha foco especial e o fazer rir transforma-se em pano de fundo essencial para a crítica social e política.<br>Abstract: Faced with the constant transformations of communication processes, the present study is aimed to dive into the dynamics of memes, focusing especially on the pieces shared during the impeachment process of former president Dilma Rousseff, in 2016. For that, analyzes were created on the phenomenon of manipulation of public opinion since the beginning of the press institution, so that the dynamics of Internet 2.0 are more widely understood. We raised a few questions: would memes be more than imagistic representations created for mere amusement or could they be categorized as an important tool of freedom of expression, therefore apt to be applied as a direct influence on public opinion? Humor also gains special focus and making laughing becomes an essential backdrop for social and political criticism.<br>Mestre
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Hopeck, Janell Marie. "Face-to-face communication versus memo communication to announce mergers and acquisitions the importance of media richness." CSUSB ScholarWorks, 2011. https://scholarworks.lib.csusb.edu/etd-project/140.
Full textAbstract:
The purpose of this study was to examine the current research on mergers and acquisitions which includes organizational factors, such as communication processes, and their impact on employee reactions. The current study addresses this issue through a simulated M&A announcement laboratory experiment with 156 CSUSB undergraduate students.