Relevant bibliographies by topics / Merchandise / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Merchandise.

Dissertations / Theses on the topic 'Merchandise'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Merchandise.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Åhman, Sanna, and Lisa Gustavsson. "Visual merchandise online." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18089.

Full text
Abstract:
Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlin
APA, Harvard, Vancouver, ISO, and other styles
2

Tandean, Arief. "Australia Indonesian merchandise trade, 1970-1985." Thesis, Tandean, Arief (1991) Australia Indonesian merchandise trade, 1970-1985. Masters by Research thesis, Murdoch University, 1991. https://researchrepository.murdoch.edu.au/id/eprint/51471/.

Full text
Abstract:
The subject of this study is the trade relationship between Australia and Indonesia, specifically the merchandise trade relationship. Although much have been written on this subject, most of the existing literature covers only broad macro - economic aspects, while some important micro - economic aspects have economic aspects are related to the practical implementation of international trade which include such factors as business structures, market conditions and especially the attitude and performance of been overlooked. These micro traders as well as the attitude and policies of governments.
APA, Harvard, Vancouver, ISO, and other styles
3

Abd, Rahman Sofiah Bt. "A strategic merchandise mix for Malaysian department stores." Thesis, University of Stirling, 1999. http://hdl.handle.net/1893/3272.

Full text
Abstract:
"Malaysian department stores under-performed', preliminary desk research says. "Department stores need to monitor the consumers and use merchandising as a competitive tool", practitioners and academicians advise. Within this parameter, the thesis examined the relationship between consumers, department stores and retail merchandising. First, the author explored the impact of the changing market on this `universal provider' and underlined how the latter had coped (successfully/unsuccessfully) with these changes through its merchandising activities. Second, she investigated on the
APA, Harvard, Vancouver, ISO, and other styles
4

Paden, Nita L. (Nita Lynn). "Retail Crowding: Impact of Merchandise Density on Store Image." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278584/.

Full text
Abstract:
Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of these emotional responses is retail crowding. Retail crowding is a state of psychological stress occu
APA, Harvard, Vancouver, ISO, and other styles
5

Gustafsson, Isabelle, and Karin Påsse. "Merchandise : En studie kring dess betydelse för artisters varumärken." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24529.

Full text
Abstract:
Syfte: Vårt syfte med denna uppsats är att analysera och klargöra vilken betydelse merchandise, i form av kläder, får för att stärka artisters/bands varumärken. Vi kommer även studera om en framtida utveckling av merchandise kan stärka varumärket. För att undersöka detta har vi även formulerat en forskningsfråga som lyder:  På vilka sätt kan ansvariga för merchandise i form av kläder hantera denna för att stärka artisters varumärken? Metod: I denna studie har en kvalitativ metod använts för att kunna gå djupare in på ämnet. Denna kvalitativa studie bygger på åtta intervjuer gjorda med olika
APA, Harvard, Vancouver, ISO, and other styles
6

Stone, Linda C. (Linda Carol). "Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc501130/.

Full text
Abstract:
The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, verifying that not all retail buyers are alike. Results will benefit educators in preparing students
APA, Harvard, Vancouver, ISO, and other styles
7

Bergqvist, Rasmus, and Alexander Falck. "Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6606.

Full text
Abstract:
<p>Authors: Alexander Falck, 86-05-24, Economic program</p><p>Rasmus Bergqvist, 84-11-08, Marketing program</p><p>Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB)</p><p>Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise.</p><p>Background and problem discussion: Merchandise is one part of the product that a football club offers. Kapferer‟s (2008) Brand Identity Prism should be useful to map the relationship between
APA, Harvard, Vancouver, ISO, and other styles
8

Hedén, Anne-Sofie, and Fredrica Björn. ""i was here!" : En studie om destinationskopplade kläder och dess påverkan utifrån ett säljarperspektiv." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28577.

Full text
Abstract:
Destinationskopplade kläder är en slags kommunikation av image samt är ett relativt enkelt och positivt redskap för företag som vill utveckla och förmedla ett varumärke. Orts-kollektioner har en viktig roll för återförsäljare i och med direkt inkomst, dock är betydelsen för turismflöden och marknadsföring svårare att mäta. Efter insamlad data och empiri har författarna fått en upplevelse om vikten att kommunicera varumärke och en image som lockar människor att besöka en plats.
APA, Harvard, Vancouver, ISO, and other styles
9

Lisica, Cindy. "Beyond consumption : the art and merchandise of a superflat generation." Thesis, University of the Arts London, 2010. http://ualresearchonline.arts.ac.uk/5210/.

Full text
Abstract:
This thesis investigates the impact of Superflat theory and practice of the artist and curator, Takashi Murakami. The thesis aims to analyse how contemporary transnational artistic activity functions via the work of Murakami and Superflat artists, including Chiho Aoshima and Aya Takano. From the blockbuster group exhibition, Super Flat, curated by Murakami, which debuted in the United States in 2001 at the Los Angeles Museum of Contemporary Art, to the 2007-2009 ©MURAKAMI retrospective traveling from Los Angeles to Brooklyn then Frankfurt to Bilbao, the synthesis of ideas is showing the way to
APA, Harvard, Vancouver, ISO, and other styles
10

Sharp, Molly Louise. "Merchandise and Media Effects: Young Girls' Play with Disney Princess Dolls." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1437498539.

Full text
APA, Harvard, Vancouver, ISO, and other styles
11

Francis-Shearer, Antonette M. A. "Public Health Implications of Retailer Resale of Returned Textile Clothing Merchandise." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6429.

Full text
Abstract:
Historically, 18th century anecdotal accounts of the decimation of several tribes of U.S. of the Native American population by trading of infected textile blankets alludes to the role of retail in the transmission of infectious disease. This study explores implications of the modern day retail organization practice of reselling returned clothing textiles from a public health infectious disease perspective. A qualitative multi-case study, utilized responses from 20 open-ended, unstructured interviews of retail employees assigned to the returns process. Additionally, several informal observation
APA, Harvard, Vancouver, ISO, and other styles
12

Blythe, J. W. D. "Exhibitions as communication : a study of the role and effectiveness of trade shows." Thesis, University of South Wales, 2002. https://pure.southwales.ac.uk/en/studentthesis/exhibitions-as-communication(cb254eec-9bc9-45ed-8b63-c2cf189be52d).html.

Full text
Abstract:
This overview relates to a research programme conducted over some eight years. The research concerns exhibitions and trade fairs, and examines the communications issues thereof from both the exhibitors' viewpoint and the visitors' viewpoint. The research was conducted from an interpretive viewpoint, using interviews and questionnaire surveys, and has both qualitative and quantitative aspects. The results of the research were mapped against models of communication and against traditional marketing models to assess the extent to which exhibitors are being realistic in their approach to exhibitin
APA, Harvard, Vancouver, ISO, and other styles
13

Stanuszek, Marta. "Retail refreshed /." Online version of thesis, 2007. http://hdl.handle.net/1850/10968.

Full text
APA, Harvard, Vancouver, ISO, and other styles
14

Palmcrantz, Henrik. "Merchandising : Licensiering av immateriella rättigheter för sekundärt bruk." Thesis, Uppsala universitet, Juridiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-194627.

Full text
Abstract:
Uppsatsen behandlar den framgångsrika affärsformen merchandising utifrån ett rättsligt perspektiv. Den för denna uppsats relevanta betydelsen av begreppet kan formuleras enligt följande; Merchandising är metoder för att åstadkomma försäljning och marknadsföring av artfrämmande produkter, genom att utnyttja det kommersiella värdet i en immateriell tillgång. Karakteriserande för merchandising är det sekundära utnyttjandet av den immateriella rättigheten, vilket innebär att merchandisingprodukten tillhör en annan varusfär än den som ursprungligen förknippats med det immateriellt skyddade objektet
APA, Harvard, Vancouver, ISO, and other styles
15

Rodrigues, Ivanildo Dias. "Dinâmica geográfica da camelotagem : a territorialidade do trabalho precarizado /." Presidente Prudente : [s.n.], 2008. http://hdl.handle.net/11449/96724.

Full text
Abstract:
Orientador: Antonio Thomas Junior<br>Banca: Arthur Magon Whitacker<br>Banca: Marcelino Andrade Gonçalves<br>Resumo: Entre o período de 2005 a 2008, ocorreram várias investidas do governo federal brasileiro articulando ações nas diferentes instâncias do poder do aparelho de Estado (federal, estadual, municipal), na busca de impor o crivo da tributação sobre uma imensa quantidade de mercadorias. Dentre as estratégias governamentais a inauguração da nova Aduana brasileira no final de outubro de 2006, foi sem dúvida, a de maior impacto no circuito espacial de circulação das mercadorias. Este circu
APA, Harvard, Vancouver, ISO, and other styles
16

Rodrigues, Ivanildo Dias [UNESP]. "Dinâmica geográfica da camelotagem: a territorialidade do trabalho precarizado." Universidade Estadual Paulista (UNESP), 2008. http://hdl.handle.net/11449/96724.

Full text
Abstract:
Made available in DSpace on 2014-06-11T19:28:26Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-09-05Bitstream added on 2014-06-13T20:48:08Z : No. of bitstreams: 1 rodrigues_id_me_prud.pdf: 1755518 bytes, checksum: 00b5b3048b31852c0c78b56950431e35 (MD5)<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)<br>Entre o período de 2005 a 2008, ocorreram várias investidas do governo federal brasileiro articulando ações nas diferentes instâncias do poder do aparelho de Estado (federal, estadual, municipal), na busca de impor o crivo da tributação sobre uma imensa quantid
APA, Harvard, Vancouver, ISO, and other styles
17

Alayo, Amorós Christian Oswaldo, Espinoza Astrid Fiorella Ayala, Paasaca Xiomara Vanessa Callata, Cisneros Grecia Andrea Paola López, and Criollo Wendy Loana Santamaria. "Desarrollo de una tienda online de merchandise fan made de artistas musicales “Golden Store”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656838.

Full text
Abstract:
El presente trabajo se ha elaborado con el fin de conocer y evaluar la viabilidad y escalabilidad del modelo de negocio denominado “Golden Store”. Este es un emprendimiento virtual que se dedica al diseño, a la compra y venta de artículos. Golden Store está dirigido a los fanáticos de One Direction y BTS, quienes son los principales consumidores de la marca. En otras palabras, Golden se encarga de ofrecer artículos y prendas que tienen un diseño llamativo para sus clientes, logrando así que ellos puedan identificarse con su artista favorito, y expresar sus gustos musicales, mediante el uso del
APA, Harvard, Vancouver, ISO, and other styles
18

Chen, Chia-Ching, and 陳佳慶. "Merchandise Display Rules in Hypermarket." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/d84h67.

Full text
Abstract:
碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>101<br>As the global economy rapid development in recent years, resulting in significantly improved the quality of people''s lives, so that people''s shopping patterns have be changed, people will gradually towards the discount store or supermarket to buy the necessities of life supplies, due to the traditional stores have one-stop shopping foot, food court, and other entertainment facility, so many parents like to hypermarket with their kids in holidays. However, traditional stores still existing many shortcomings, such as, we need a lot of time to find mercha
APA, Harvard, Vancouver, ISO, and other styles
19

Tsai, Su-Ling, and 蔡素玲. "The study of invisible merchandise design." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/54sgy5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
20

Yi-Hsin, Chen, and 陳奕欣. "A Effectiveness Research of Healing Merchandise." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s3y5jc.

Full text
Abstract:
碩士<br>國立高雄師範大學<br>視覺設計學系<br>105<br>In modern society, people value spiritual health more and more seriously, because of the high-pressure environment they living. And most of the consumer behavior has been changed from rational consumption to emotional consumption. People de-stress and please themselves by the Healing Merchandise. Healing Merchandise not only need to satisfy sensory perception, but also need to have a therapeutic effect in the mind. Therefore, this research is to discuss whether Healing Merchandise can be therapeutic. The main search target is the biggest shopping website with
APA, Harvard, Vancouver, ISO, and other styles
21

Shang, Ya-Ting, and 商雅婷. "Target Audience Analysis for New Merchandise." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02302332893447659017.

Full text
Abstract:
碩士<br>國立交通大學<br>資訊管理研究所<br>102<br>Recently, online social networking websites have become popular platforms of information sharing and disseminating, and numerous firms proposed marketing campaigns especially while they have new products to release. However, restricting to the marketing budgets, an important issue, “who are the right people to target?”, lifts up. Most marketers are facing the problem of target audience selection; it is hard for marketers to decide whom to select as initial users, providing them product samples to use, and expecting to profit from word-of-mouth effects. To reso
APA, Harvard, Vancouver, ISO, and other styles
22

Luo, Jiou-Feng, and 羅久峰. "Analysis of General Merchandise store in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8hr237.

Full text
Abstract:
碩士<br>國立臺灣大學<br>農業經濟學研究所<br>103<br>Malcolm P. McNair(1958) proposed the wheel of retailing theory which explained why the new retail business showed up in the market and it accorded with the development of retail market in Taiwan. Now, the most relevant retail businesses to our daily life are convenience store, supermarket and hypermarket. Although these three businesses have been in Taiwan no longer than 50 years, they have much difference from 50 years ago. This research used the latest data to analyze the three businesses’ strategies, the change of location, sales, and the number of stores.
APA, Harvard, Vancouver, ISO, and other styles
23

Pai, Kung-Ming, and 白光明. "Intelligent Web-base Merchandise Purchasing Information System." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/66421059729140740075.

Full text
Abstract:
碩士<br>東海大學<br>工業工程學系<br>87<br>Abstract International competition has forced revolutionary changes in the marketing process to occur in the past decade. Traditional paradigms were changed and the supply chain concept has been developed. Marketing policies such as quick response and total customer satisfaction have become critical issues. In the meantime, the development of information technology (IT) such as Internet and client-server database design tools have made electronic commerce (EC) possible. But most of the EC applications available now can only provide the basic product inf
APA, Harvard, Vancouver, ISO, and other styles
24

Chiang, Yu-Yi, and 姜昱伊. "Merchandise Planning and Management in Chain Store." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/22121817372809127803.

Full text
Abstract:
碩士<br>國立臺北大學<br>企業管理學系<br>88<br>In the development of retailing, chain store operation now has become the basis of sustaining competition advantage for the corporation. Merchandise is the main source of corporation profit and merchandise management has to operate with the whole framework facing the complicated chain store operation environment. Reviewing the historic research, frequently probed into the operation and management of chain store. Others with the topic of merchandise management and the study scope being just limited in the specific industry. Neither with the emphasis of informatio
APA, Harvard, Vancouver, ISO, and other styles
25

Can-Huang, Guo, and 郭燦煌. "The Research on Merchandise Producer’s Delictual Liability." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/01164685144046790017.

Full text
Abstract:
碩士<br>玄奘大學<br>法律學系碩士在職專班<br>100<br>This research is intended to support the incorporation of both the theory and practice of merchandise producer’s delictual liability in the Civil Code. In addition to the Fair Trade Act and the Patent Act discussed in this research, the Consumer Protection Law is enacted for the purpose of regulating the consumption or enjoyment of final products. As a result, the consumption of raw materials, parts and semi-products which are used for manufacturing are not within the scope of the Law. Therefore, the Civil Code is capable of plugging the above gap. In additio
APA, Harvard, Vancouver, ISO, and other styles
26

CHIEN-HSUN, CHEN, and 陳建勳. "THE RESEARCH ON “MERCHANDISE BEING DESIGNED ARTISTICALLY” AND “ARTWORK BEING MERCHANDIZED” : THE FIRST STEP OF VISUAL ARTS INDUSTRIES." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/02043470190209553515.

Full text
Abstract:
碩士<br>元智大學<br>藝術管理研究所<br>90<br>This study is divided into three chapters. The first chapter is to explore the developments of merchandises, arts and concept of consumption from the viewpoint of Social Psychology, as well as to understand the inner structures of “merchandise being designed artistically” and “artwork being merchandized,” which continuously change with the consumptive behavior of people. In the second chapter, theories of value logics such as the Use value, Economic exchange value, Sign exchange value and Symbolic exchange value defined and elaborated by Jean Baudrillard are refe
APA, Harvard, Vancouver, ISO, and other styles
27

陳建勳. "The research on "merchandise being desigen artistically" and "artwork being merchandized"-the first step of visual arts industries." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/19131111265488184434.

Full text
APA, Harvard, Vancouver, ISO, and other styles
28

Hsu, Jen Ben, and 許任斌. "Discussion Commodity wholesale trade in merchandise wholesalers to retailers transaction cost theory -In Houselovers General Merchandise Co., Ltd. Case." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83825365213496121316.

Full text
Abstract:
碩士<br>嶺東科技大學<br>企業管理系碩士班<br>104<br>This study is based on the wholesalers of general merchandise commodity wholesale industry to retailers transaction cost theory analysis, this study is the use of case study approach to research, and is located in Taichung Wuri District love house family daily necessities Department Store Co. Shares company case study case. This study is the daily trading range for wholesale merchandise industry wholesalers of issues of cooperation and trade relations between the behavior of retailers in the domestic commodity wholesale market on the buyers and sellers as wel
APA, Harvard, Vancouver, ISO, and other styles
29

Chien-Yuan, Lai. "Application of soft computing to the merchandise management." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0009-1107200610431600.

Full text
APA, Harvard, Vancouver, ISO, and other styles
30

Wu, Hsin-Hong, and 吳信弘. "Design of RFID Tag Antenna for Merchandise Applications." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/61271541554797071201.

Full text
Abstract:
碩士<br>國立高雄應用科技大學<br>光電與通訊研究所<br>97<br>The purpose of this thesis is the design of RFID tag antenna for merchandise applications. These are three kinds of antenna are proposed, including dipole antenna, dual dipole and loop antenna. In chapter 2, a dipole antenna with glass substrate is proposed, and it has good omni-directional radiation. It is operating frequency includes both ETSI(860 ~ 865 MHz) and FCC(902 ~ 928 MHz) and JAN(952 ~ 954 MHz). In chapter 3, a symmetrical dual-dipole antenna with a tuming ring for glass application is designed. In this design, the radiation area increases that
APA, Harvard, Vancouver, ISO, and other styles
31

HUANG, YU-HUA, and 黃鈺樺. "Investigation on Merchandise Selection for Fashion Clothing Retailers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12951707814816543706.

Full text
Abstract:
碩士<br>國立臺灣藝術大學<br>圖文傳播藝術學系碩士班<br>99<br>The Taiwanese clothing retail market displays great diversity; especially in the ever-changing women's market. To explore the merchandise selection retailers base their fashion clothing purchase choices, this study aims to establish the selection criteria retailers use when purchasing fashion clothing. This study aims to understand retailer’s merchandise selection and establish the relative importance of their choices. The research procedure can be divided into two phases: For the first phase a survey was conducted using questionnaires and face to face in
APA, Harvard, Vancouver, ISO, and other styles
32

Silva, Ana Rita Caldeira da. "A Influência do design e do merchandise na lealdade do consumidor à loja." Master's thesis, 2019. http://hdl.handle.net/10316/89919.

Full text
Abstract:
Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>O estudo realizado nesta dissertação analisa a influência do design e do merchandise na lealdade dos consumidores à loja. No modelo é considerada a medição de duas emoções: o “arousal” e o prazer.A investigação foi aplicada ao contexto de retalho e grande distribuição alimentar e não-alimentar, tendo sido recolhida uma amostra de 220 consumidores que frequentam lojas na categoria de mini, supermercados e hipermercados no mercado nacional português. Tanto quanto é do meu conhecimento, este tipo de estudo ainda não tinha
APA, Harvard, Vancouver, ISO, and other styles
33

Teng, Pei-Yun, and 鄧佩芸. "The merchandise design strategies of the historical museum shop." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/qmhbm3.

Full text
Abstract:
碩士<br>銘傳大學<br>設計創作研究所碩士班<br>94<br>The design strategy is through design researches to become a series of design solutions which are organized operation, integrated resources, and procedural development. The purpose is to grasp the characteristics of products, formulate clear marketing goals and to be the basis of product design and development. And to bring the product’s function and organization’s benefits into full play. As a part of cultural and creative industries, museums also grow vigorously by the hot issue in recent years. Moreover the masses'' trends of consumption culture and life ae
APA, Harvard, Vancouver, ISO, and other styles
34

Hui-LiChang and 張慧利. "The Study of Advertisement and Marketing on Ming Merchandise." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/knmm87.

Full text
Abstract:
碩士<br>國立成功大學<br>歷史學系碩博士班<br>98<br>Advertisements (ad) are seen as a kind of commercial behavior on the part of all businessmen, both past and present; its forms are highly diverse. Advertising uses various media (print, TV, internet, etc) to convey sounds, banners, words and images to promote products/services. It employs psychological motivation, such as the reputation of celebrities to influence the mindset of ordinary consumers. Its purpose is not simply to get the public to keep buying familiar products or to inform the public of new ones appearing in the market, but also to stimulate desi
APA, Harvard, Vancouver, ISO, and other styles
35

Chen, Chun-Luu, and 陳春如. "The Application of Electronic Commerce- Immediate Merchandise Information System." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/23780272677749073641.

Full text
Abstract:
碩士<br>淡江大學<br>資訊工程學系<br>90<br>Abstract: A number of surveys have been carried out recently on the use of the Internet and the Internet online shopping. Based upon these previous survey findings, the research cohere the value-added service functions which facilitate the electronic commerce and the theory of consumer’s behavior to design the 『Immediate Merchandise Information System』that meets consumer’s need. The main idea of the research is to collect all the information and price of all types of goods on the market for consumers. With the help of the 『Immediate M
APA, Harvard, Vancouver, ISO, and other styles
36

Shan, Wang Shan, and 王珊珊. "Railway and the transportation of merchandise in modern Taiwan." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/83828930699710992264.

Full text
Abstract:
碩士<br>國立成功大學<br>歷史學系<br>87<br>The Creation of Taiwan railway has been for 113 years(1887-1999).Because of long and narrow topography and densely spreading over stream,Taiwan railway takes the responsibility of communication between north and south.Starting point of this article is the last phase of Ching dynasty.(清朝)And end with the outset of World War II---the period of dominated economics.We focus this subject and to review and discuss it. First of all is a preface,it includes a number of related essays about the history Taiwan traffic.Secondly,the construction of Taiwan railway w
APA, Harvard, Vancouver, ISO, and other styles
37

CHIU, SHU-HUA, and 邱淑華. "Motivation Research on Purchase Merchandise through Facebook Fan Page." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/p252t9.

Full text
Abstract:
碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>105<br>The purpose of the research is to explore the relationships among the involvement ,purchase motivation, and impulse buy. It further verifies the mediating effects of purchase motivation between involvement and impulse buy. In this study, principal Taiwanese consumers were recruited as the research subjects. Through convenience sampling, a total of 550 questionnaires were sent out, and 521 valid questionnaires were retrieved. The valid response rate is 94.7％. In this study, data analysis methods include descriptive statistical analysis, analysis of the dif
APA, Harvard, Vancouver, ISO, and other styles
38

Kao, Tsangzhi, and 高滄智. "The Research Of RFID Merchandise With Clustering Checkout System." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/51222041175551047686.

Full text
Abstract:
碩士<br>靜宜大學<br>資訊管理學系<br>100<br>Radio Frequency Identification (RFID) technology is a kind of communication technology. In recent decades, RFID technology has been comprehensively used in different applications such as the localization technology, animals chip, medical technology, etc. Currently, RFID technology is widely used in the logistics warehouse management and localization technologies. But, the RFID technology is rarely used in the field of intelligent application store. The RFID application of smart shops is an extensive and intensive topic. This study attempts to develop a RFID syste
APA, Harvard, Vancouver, ISO, and other styles
39

Wang, Yen Lin, and 王嬿琳. "Merchandise Display of Physical Stores and Consumers Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107CGU05396034%22.&searchmode=basic.

Full text
Abstract:
碩士<br>長庚大學<br>商管專業學院碩士學位學程在職專班資訊管理組<br>107<br>With the transition of generations and the rapid development of technology, shopping mode has become more diversified and convenient. Through the interior layout of a store and display of merchandise which are good managerial tools to enhance market competitiveness. This thesis explores the merchandise display relationship of physical stores as an object. Through literature reviews and expert interviews to collect relevant evaluation criteria, apply Fuzzy Delphi Method to filter evaluable important factors and utilize the Analytic Hierarchy Process
APA, Harvard, Vancouver, ISO, and other styles
40

Holmes, Alycia Fogle. "The Influence of Atmospherics on Consumer Perceptions of Service Quality, Merchandise Price, and Merchandise Quality Influencing Behavioral Intentions: A Retailing Study of Outlet Malls." 2007. http://trace.tennessee.edu/utk_graddiss/192.

Full text
Abstract:
This study examines the influence of atmospherics on consumer perceptions of service quality, merchandise price, and merchandise quality influencing behavioral intentions in an outlet mall environment. The research design was a survey method and data were collected through a mall intercept questionnaire. A pilot test of the instrument was conducted with 43 subjects. The final questionnaire contained 30 items and a demographic section. A total of 586 questionnaires were collected from three different outlet malls. The results indicated that the atmospheric variables and the human variable of cr
APA, Harvard, Vancouver, ISO, and other styles
41

Holmes, Alycia Fogle. "The influence of atmospherics on consumer perceptions of service quality, merchandise price, and merchandise quality influencing behavioral intentions a retail study of outlet malls /." 2007. http://etd.utk.edu/2007/HolmesAlyciaFogle.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
42

Hsu, Feng-Jung, and 許峰榮. "The Study of Choosing Financial Merchandise by Consumer’s Risk Perception." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/6g7cpu.

Full text
Abstract:
碩士<br>國立高雄第一科技大學<br>金融營運所<br>96<br>The study discusses about consumer''s risk perception and find out what kind of factor can influence it. We use four financial assets to measure risk perception singly, then according to these risk perception to judge how investors make a risky decision. We statistics data by evicting questionnaire, then analyze data by categorizing base document of sample. According to these data, we have some result below: 1. Male could take more risk than female 2. Married could take more risk than single 3. Middle-ager could take more risk than young people 4. Higher educ
APA, Harvard, Vancouver, ISO, and other styles
43

Hsu, Yao-Ti, and 許堯迪. "THE RESEARCH OF THE RELATION FOR MERCHANDISE DISPLAY AND SALES." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/em74qd.

Full text
Abstract:
碩士<br>國立臺北大學<br>企業管理學系<br>91<br>The quality of point-of-purchase displays and merchandising strategies are key factors for the success of selling consumer non-durable products through retail outlets. There is increasing competition among manufacturers of consumer goods for competition of shelf space in retail outlets. Studies have indicated that almost 80% of all consumer product purchases in America have been impulsive. The purpose of this study is to find the relationship between the display circumstances and the decorative stack. After defined the display circumstances and the de
APA, Harvard, Vancouver, ISO, and other styles
44

Chang, Han-Mei, and 張寒梅. "Discussing Domestic Kid's TV Programs Productions Strategy and Merchandise Benefit." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88721794861189398347.

Full text
Abstract:
碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>95<br>Since a kids TV channel became the "Golden Hen", the money making machine in Chinese expression, of one media group, several kids and families TV channels have been launched sequentially in Taiwan attempting to divvy up the new blue ocean of the children market with clear orientations. While cultural industry is often required a high inverstment but accompanying a higher risk, what conditions are needed to be considered when making a production strategy? What factors are needed to be considered in producing children's programs that are different from produ
APA, Harvard, Vancouver, ISO, and other styles
45

Chuang, Ya-Chih, and 莊雅智. "Capsule Toy Merchandise Design for Endangered Wild Animals in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/58755237392880037818.

Full text
Abstract:
碩士<br>國立臺北教育大學<br>數位科技設計學系(含玩具與遊戲設計碩士班)<br>102<br>Capsule toys have distinctive attractions because many surprises and expectations will happen in their buying periods. Thus, they are suitable for adult and children to buy them. However, among the exist capsule toys, there are few design for native Taiwanese markets. This research focuses on the creations of capsule toys. Native Taiwanese items are bringing into the creation processes to design capsule toy merchandise for endangered wild animals in Taiwan. Six endangered wild animals are selected as examples to demonstrate the design. The pers
APA, Harvard, Vancouver, ISO, and other styles
46

Huang, Jiun Shiue, and 黃俊學. "An Investigation on Using Radio Frequency Device in Merchandise Transaction." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/11180272783602537889.

Full text
Abstract:
碩士<br>國立臺灣海洋大學<br>電機工程學系<br>93<br>In this thesis, a kind of shopping system which use RFID technology is proposed. Consumers can get the information about the market and self-consumption through the shopping cart computer.at the same time, we put this Processing Module in the structure, and let market administrator to grasp the current state of goods and storage system immediately. We also propose a way of price policy , make each consumer have one's own favourable ways, and put forward an actual example to analyze this system. Then we compare this system with the traditional one at the same
APA, Harvard, Vancouver, ISO, and other styles
47

Huang, Ya-Wen, and 黃雅文. "Research on Personalized Merchandise Information Filtering in Electronic Catalog Systems." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/66490291050428020073.

Full text
Abstract:
碩士<br>國立交通大學<br>資訊管理所<br>87<br>With the rapid growth of Internet, virtual stores are increasing enormously. However, users may encounter an information over-flooding problem, which makes users spend most of their time searching and eliminating irrelevant merchandise information. Though e-catalog systems provide some search functions to search merchandise information, the result may still be too large. The aim of our study was to design information filtering functions in e-catalog systems that are able to eliminate irrelevant merchandise information automatically by taking into accou
APA, Harvard, Vancouver, ISO, and other styles
48

Lin, Kui-May, and 林國梅. "The changes in popular merchandise of figure and creation research." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/61209759108272220324.

Full text
Abstract:
碩士<br>中原大學<br>商業設計研究所<br>95<br>ABSTRACT Toys in the course of development of human behavior, has been accompanied by a child playing a growing role with the intimate interaction. All over the world in recent years in the toy market, not only a combination of the streets, skateboarding, music and other youth element "doll," the wind in Hong Kong, Japan and Taiwan have continued to spread and succeeded in introducing young people doll culture pop culture Many a rising star and creative toy doll-loving people rise. Domestic doll designer for feature works and original concept to a broader vision,
APA, Harvard, Vancouver, ISO, and other styles
49

Ya-Chen, Wu, and 吳雅貞. "A Study of Developments in Indigenous Taiwanese Creative Cultural Merchandise." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29609895466800851514.

Full text
Abstract:
碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>102<br>The traditional cultures particular to indigenous Taiwanese ethnic groups occupy an important place in the cultural mosaic of Taiwan. With the government’s general promotion and strong backing of creative cultural industries, the development and design of creative cultural merchandise have become an unmistakable trend. This study focuses on methods to help the creative cultural merchandise of indigenous Taiwanese ethnic groups ride this wave of “cultural creativity” and stand out from the crowd. This study first explores the types of cultural symbols
APA, Harvard, Vancouver, ISO, and other styles
50

Chen, Yu-Kun, and 陳育琨. "Vision-Based Merchandise Watch and Touch Detection for Browsing Summarization." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7x6jp6.

Full text
Abstract:
碩士<br>國立中正大學<br>電機工程研究所<br>106<br>Nowadays, more and more merchant stores employ various kinds of technologies to probe the potential interest of customers for better promotion. For a physical store, the most direct way to do this is leveraging the existent surveillance equipment. By analyzing the footages taken from the surveillance equipment's, it is possible to obtain shopping preference that is not revealed in invoices. Also, traces can be properly summarized and presented to customers for better shopping experience. In this regard, we propose methods to analyze the footage. We first emplo
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Merchandise' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography