Relevant bibliographies by topics / Merchandising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Merchandising'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Merchandising"

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Nowogródzka, Teresa. "Merchandising jako skuteczna technika marketingu handlowego." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 3(52) (May 25, 2010): 299–310. http://dx.doi.org/10.22630/pefim.2010.3.52.26.

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W opracowaniu przedstawiono istotną rolę, jaką w życiu każdego konsumenta odgrywa merchandising. Zwrócono szczególną uwagę na merchandising handlowy, opisując jego techniki oraz obrazując je na przykładzie wybranego hipermarketu Carrefour w Siedlcach. Przy pomocy opisu wyników badań podjęto próbę określenia, w jakim stopniu merchandising wpływa na konsumenta i jego wybory dotyczące zakupów. Stwierdzono, że umiejętne stosowanie wyszukanych technik sprzedaży – w tym merchandisingu sprawiają często, że klienci nabywają produkty, które są im zbędne lub kupują większe ich ilości. Dzieje się tak dla
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Wu, Bo, Xiufen Xie, Weicheng Ke, et al. "Merchandising for Sustainable Fashion: A Systematic Literature Review." Sustainability 14, no. 20 (2022): 13422. http://dx.doi.org/10.3390/su142013422.

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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by ap
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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.

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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles.
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Nikolaeva, М. А., and P. A. Kotov. "Possibilities and necessity of using merchandising in current conditions." Lizing (Leasing), no. 3 (May 23, 2023): 19–26. http://dx.doi.org/10.33920/vne-03-2303-04.

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The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the p
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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample
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Lind, Stephen J. "Merchandising Snoopy." Journal of General Management 44, no. 1 (2018): 27–43. http://dx.doi.org/10.1177/0306307018788804.

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The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distr
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Link, Carl K. "Internal Merchandising." Cornell Hotel and Restaurant Administration Quarterly 30, no. 3 (1989): 48–57. http://dx.doi.org/10.1177/001088048903000316.

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of
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Karabıyık, H. Çağatay, and Mahmut Nevfel Elgün. "An examination about merchandising: How merchandising should be defined as a theory and practice?" Business & Management Studies: An International Journal 9, no. 1 (2021): 155–63. http://dx.doi.org/10.15295/bmij.v9i1.1743.

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Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with comp
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Batko, Ewa. "Zastosowanie merchandisingu w handlu na przykładzie sieci sklepów Delikatesy Centrum." Annales Universitatis Paedagogicae Cracoviensis Studia Geographica 17 (January 10, 2022): 29–43. http://dx.doi.org/10.24917/20845456.17.3.

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Przedmiotem rozważań w niniejszej pracy jest merchandising, jego geneza, spotykane w literaturze przedmiotu ujęcia i stosowane jego techniki w badanej sieci sklepów. Celem niniejszego artykułu jest przedstawienie wybranych elementów merchandisingu handlowego i zbadanie czy klienci sieci sklepów Delikatesy Centrum (DC) zauważają ich wpływ podczas dokonywania zakupów. Przedstawiono definicję, istotę pojęcia oraz rodzaje merchandisingu, objaśniono procedurę badawczą i zaprezentowano wyniki przeprowadzonych badań ankietowych. Materiałem źródłowym do badań była literatura przedmiotu dotycząca genez
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Dissertations / Theses on the topic "Merchandising"

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. Oliynyk. "Merchandising." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18221.

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Chourová, Stanislava. "Merchandising." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76692.

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Shopping is part of our every day life. The number of items that people buy is effected by a large number of aspects, including arranging and layout of the goods at the shop. Merchandising, the science about shopping, considers these aspects. Therefore, the thesis itself is focused on merchandising. In the first part of the thesis, there is an explanation of the term, following by theoretical principles for store layout in the most effective way. The practical part considers the analysis of four stores Spotřební družstvo Jednota Volyně, their comparison and evaluation, including highlighting t
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Marta, Velarte Esteban, and Belén Hernandez María. "Merchandising Distributor Brands." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1587.

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Pettersson, Linus, Emma Johansson, and Fredrica Enström. "Visual Merchandising : Har visual merchandising en betydande roll inom second hand?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23816.

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Second hand-handeln i Sverige växer allt mer och antalet aktörer inom marknaden ökar. Konsumenter sätter allt större krav på hur företag framställer sina produkter och designar sina butiker. Konventionell handel skiljer sig åt från second hand-handeln då strategier inom visual merchandising följs mer noggrant. Fast-fashion utgår ifrån att företag producerar nya plagg snabbt och billigt där företagens hållbarhetsaspekter ifrågasätts allt mer. Second hand är ett mer miljövänligt konsumtionsalternativ där begagnade varor säljs. Visual merchandising används inom konventionell handel genom att på o
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Кметик, Христина Володимирівна. "LEGAL ASPECTS OF MERCHANDISING." Thesis, НАУ, 2017. http://er.nau.edu.ua/handle/NAU/25314.

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Poláková, Tereza. "Merchandising ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76362.

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Concerning the first part of the thesis, we deal with the theoretical aspect of merchandising. In the second - practical - part of the thesis, the theoretic knowledge are applied in the Jednota Uherský Ostroh's stores. There are information about Jednota Uherský Ostroh, concerning development of the company, the current economic situation and the rules of merchandising, too. 3 different types of stores are reviewed according to these rules.
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Negocios, Universidad Peruana de Ciencias Aplicadas Facultad de. "Merchandising en el canal tradicional." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272535.

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LINGE, CECILIA, and SOFIE SVANTESSON. "Online visual merchandising -ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18102.

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Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsi
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Antunes, António Miguel F. R. de Sousa. "The Nova SBE University merchandising venture." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11591.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The objective of this Work Project is twofold: to create a research project on the opportunities for launching a Nova School of Business and Economics (Nova SBE) merchandise project; and the description of the planned strategy for this project. The objective of the research is to identify, validate and measure what opportunities lie within offering NOVA SBE merchandise. The objective of the strategy’s plan is to provide a guideline for the pr
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Zhu, Li. "Effective visual merchandising in fashion retailing." Thesis, University of Leeds, 2009. http://etheses.whiterose.ac.uk/11290/.

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This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be related to the subject of window display. The review covers the area of fashion marketing with regard to the history of fashion retailing, fashion marketing promotion mix and store atmospherics. Window display shares similar principles with fashion marketing and promotion mix, but demonstrates uniqueness
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Books on the topic "Merchandising"

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Ivanov, Gennadiy, and Svetlana Aleksina. Merchandising. INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1245071.

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The tutorial discusses merchandising as one of the progressive methods of sales promotion in trade.&#x0D; Meets the requirements of the federal state educational standards of higher education of the latest generation.&#x0D; It can be used in secondary vocational education in the specialty "Commerce", as well as in bachelor's degree programs of universities in the areas of "Economics", "Management", "Trade".
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Clark, James. Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4.

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Dayan, Armand. Le merchandising. Presses universitaires de France, 1990.

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Annie, Troadec, and Troadec Loïc, eds. El Merchandising. Tibidabo, 1991.

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1961-, Kang Jikyeong, and Anderson Joan Prof, eds. Merchandising mathematics. Fairchild Books, 2008.

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Morcom, Christopher. Character merchandising. Common Law Institute of Intellectual Property, 1991.

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Limited, Mintel International Group, ed. Character merchandising. Mintel International Group Limited, 1996.

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Group, Mintel International, ed. Character merchandising. Mintel International Group, 1996.

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1947-, Francis Sally K., and Oregon. Dept. of Education., eds. Fashion merchandising. College of Home Economics, Oregon State University, 1986.

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Risch, Ernest H. Retail merchandising. 2nd ed. Macmillan, 1991.

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Book chapters on the topic "Merchandising"

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Jones, Peter, and Steve Baron. "Merchandising." In Retailing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-12151-9_5.

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Davies, Gary, and Kim Harris. "Merchandising." In Small Business. Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-20599-8_6.

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Hart, Tina, and Linda Fazzani. "Character Merchandising." In Intellectual Property Law. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-14129-6_12.

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Owen, Lynette. "Merchandising rights." In Selling Rights. Routledge, 2019. http://dx.doi.org/10.4324/9781351037501-22.

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Owen, Lynette. "Merchandising rights." In Selling Rights, 9th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003394532-22.

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Clark, James. "Introduction." In Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_1.

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Clark, James. "Fashion Merchandising: Range Planning." In Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_10.

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Clark, James. "Fashion Merchandising: Sizing, Deliveries and Allocation." In Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_11.

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Clark, James. "Trading." In Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_12.

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Clark, James. "E-Retailing." In Fashion Merchandising. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_13.

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Conference papers on the topic "Merchandising"

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Ananda, Artha Sejati, Miranda Tanjung, Sekar Wulan Prasetyaningtyas, Ratna Dewi Paramita, and Janita Sembiring Meliala. "Achieving Customer Engagement Through Exposing Brand Expertise on Social Media – Toward Online Visual Merchandising." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875755.

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Stoica, Mariana. "Visual merchandising across cultures." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.11.

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Purpose of the article: The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets. Methodology: The research employs a comparative analysis of case studies from multiple countries. It examines various visual merchandising strategies such as color symbolism, product placement, and storytelling within distinct
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Shakurova, Kamilla Uralovna. "MERCHANDISING AS EFFECTIVE TRADE MARKETING TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-305/309.

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The article discusses various approaches to the definition of merchandising as a marketing tool in retail. In terms of the impact of merchandising on the achievement of a set of indicators of the marketing activities of the retail organization, the main directions and methods for assessing its effectiveness are highlighted.
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"PERSONALIZED MERCHANDISING IN E-COMMERCE." In Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-2-212/215.

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Jablon-Roberts, Sara. "Teaching Textile Design to Merchandising Students." In Risk and Reward. Iowa State University Digital Press, 2019. http://dx.doi.org/10.31274/itaa.8405.

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Ji, Xiaofen, and Chen Pang. "Online Visual Merchandising of Apparel E-retailers." In 2006 IEEE International Engineering Management Conference. IEEE, 2006. http://dx.doi.org/10.1109/iemc.2006.4279873.

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Solomatin, Ala, and Nelly Ciubotaru. "Merchandising – effective tool to promote sales in the ,,Terranova” store." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.22.

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In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, by tough competition, but also by the existence of a consumer with a developed mentality, who shows increased requirements, for a company to develop a prosperous business, it is essential that it implements the latest sales methods and techniques through which it could better highlight its product. Merchandising is the right tool, which is currently a key tool for promoting
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He, Zhiming, and Bingyuan Lin. "Application of Data Warehouse and OLAP in Merchandising System." In 2011 International Conference on Computational and Information Sciences (ICCIS). IEEE, 2011. http://dx.doi.org/10.1109/iccis.2011.88.

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Yang, Jung-ha "Jennifer", and Bernadette Mirro. "Adopting Open Educational Resources in a Fashion Merchandising Curriculum." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15901.

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HO, XUAN NHAT LINH, and Yoon Jin Ma. "Application of Image-Generative AI in Visual Merchandising Class." In Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18472.

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Reports on the topic "Merchandising"

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Frey, Martha. E-Merchandising Readiness Checklist:. Patricia Seybold Group, 1999. http://dx.doi.org/10.1571/ig7-28-99eb.

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Aldrich, Susan. Avail Intelligence Behavioral Merchandising. Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/pr05-13-10cc.

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Aldrich, Susan. E-Merchandising at drugstore.com. Patricia Seybold Group, 2004. http://dx.doi.org/10.1571/bp3-25-04cc.

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Aldrich, Susan. Ecommerce Search Evaluation: Omniture Merchandising. Patricia Seybold Group, 2009. http://dx.doi.org/10.1571/pr03-05-09cc.

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Hasty, Ashley. Visual Reflections for Visual Merchandising. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1161.

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Wu, Juanjuan, Angella Kim, and Jayoung Koo. Co-Design, Merchandising, Virtual, Store. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-669.

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Frey, Martha. Keys to E-Merchandising Success. Patricia Seybold Group, 2008. http://dx.doi.org/10.1571/fw3-2-00cc.

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Jablon-Roberts, Sara. Teaching Textile Design to Merchandising Students. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8406.

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Frey, Martha. Putting the E in E-Merchandising. Patricia Seybold Group, 1999. http://dx.doi.org/10.1571/fw7-21-99eb.

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Lawrence, Jimeca. Parade: Marketing Plan and Merchandising Directive. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1102.

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