Academic literature on the topic 'Merchandising'

With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by apparel companies and academia. The existing reviews on sustainability aspects focus on material, recycling, and life-cycle aspects. However, less attention has been paid to the sustainable merchandising aspects of apparel. Therefore, this paper presents a systematic literature review of this topic. We summarize the relevant research on sustainable merchandising from a merchandising perspective and systematically review the relevant theories and cases of sustainable merchandising for the relatively blank field of sustainable brand merchandising for apparel. We have achieved the purpose of integrating the analysis of factors influencing sustainable merchandising, and merchandising strategies. Additionally, on this basis, we discuss how brands can combine social responsibility with merchandising to develop and enjoy the profit space brought by merchandising while assuming and promoting their own brand responsibility. This literature review is based on journal articles, book chapters, and conference papers from the Web of Science (WOS) database and Google Scholar. Through an in-depth analysis of the existing literature, this paper provides an overview of the research topic, the sustainable merchandising of apparel, from a merchandising perspective and discusses the shortcomings of existing merchandising strategies. The findings reveal that there are drawbacks to the current apparel merchandising strategies such as low feasibility, ignoring the driving power of the market, weak consumer awareness, consumer culture, and lack of government intervention and support. This has resulted in the slow development of clothing brands in the sustainable merchandising market. The results of this study provide direction for the development of future sustainable merchandising strategies. It guides policymakers and practitioners to develop relevant strategies for sustainable merchandising in order to provide better market space for sustainable merchandising of apparel.

Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.

The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the possibilities and advantages of using a neural network to increase the efficiency of merchandising activities are identified. It has been found that the effective use of merchandising is based on the use of the principles and rules of merchandising, taking into account the latest advances in sales technology, including neural networks.

The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distributing a product to a new market, (b) active oversight structured into the licensing scheme is critical for maintaining brand integrity, and (c) division of authority that relies on localized partnerships within that structure of oversight is necessary to allow for the desired adaptation key to success.

The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.

Przedmiotem rozważań w niniejszej pracy jest merchandising, jego geneza, spotykane w literaturze przedmiotu ujęcia i stosowane jego techniki w badanej sieci sklepów. Celem niniejszego artykułu jest przedstawienie wybranych elementów merchandisingu handlowego i zbadanie czy klienci sieci sklepów Delikatesy Centrum (DC) zauważają ich wpływ podczas dokonywania zakupów. Przedstawiono definicję, istotę pojęcia oraz rodzaje merchandisingu, objaśniono procedurę badawczą i zaprezentowano wyniki przeprowadzonych badań ankietowych. Materiałem źródłowym do badań była literatura przedmiotu dotycząca genezy jak i szeroko rozumianych zagadnień merchandisingu. W przeprowadzonych badaniach użyto także kwestionariusza ankiety wykonanego za pomocą Formularzy Google (Google Forms), udostępnionego za pomocą komunikatorów internetowych, dzięki niemu uzyskano opinie klientów na temat wpływu merchandisingu na ich zachowania i nastrój w sklepie. Jak wynika z badań ponad połowa ankietowanych wskazała, że bodźce słuchowe wpływają na ich nastrój podczas dokonywania zakupów. Nabywcy zwracali również uwagę na rozkład towaru w obrębie sali sprzedażowej. Stwierdzono, że klienci sieci sklepów Delikatesy Centrum (DC) zauważają wpływ zastosowanych technik merchandisingu na swoje zachowanie czy decyzje zakupowe.

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with components of all online and physical stores –provided that it interactively complies with the monolith marketing strategies- to fulfil their purchasing behaviour. Finally, the suggested definition was separated and explained to support the approach of this study. So, this study suggests a new definition of the merchandising concept to enhance both practise and theory.

Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.