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Journal articles on the topic 'Merchandising'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Nowogródzka, Teresa. "Merchandising jako skuteczna technika marketingu handlowego." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 3(52) (May 25, 2010): 299–310. http://dx.doi.org/10.22630/pefim.2010.3.52.26.

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W opracowaniu przedstawiono istotną rolę, jaką w życiu każdego konsumenta odgrywa merchandising. Zwrócono szczególną uwagę na merchandising handlowy, opisując jego techniki oraz obrazując je na przykładzie wybranego hipermarketu Carrefour w Siedlcach. Przy pomocy opisu wyników badań podjęto próbę określenia, w jakim stopniu merchandising wpływa na konsumenta i jego wybory dotyczące zakupów. Stwierdzono, że umiejętne stosowanie wyszukanych technik sprzedaży – w tym merchandisingu sprawiają często, że klienci nabywają produkty, które są im zbędne lub kupują większe ich ilości. Dzieje się tak dla

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Wu, Bo, Xiufen Xie, Weicheng Ke, et al. "Merchandising for Sustainable Fashion: A Systematic Literature Review." Sustainability 14, no. 20 (2022): 13422. http://dx.doi.org/10.3390/su142013422.

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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by ap

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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.

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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles.

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Nikolaeva, М. А., and P. A. Kotov. "Possibilities and necessity of using merchandising in current conditions." Lizing (Leasing), no. 3 (May 23, 2023): 19–26. http://dx.doi.org/10.33920/vne-03-2303-04.

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The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the p

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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample

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Lind, Stephen J. "Merchandising Snoopy." Journal of General Management 44, no. 1 (2018): 27–43. http://dx.doi.org/10.1177/0306307018788804.

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The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distr

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Link, Carl K. "Internal Merchandising." Cornell Hotel and Restaurant Administration Quarterly 30, no. 3 (1989): 48–57. http://dx.doi.org/10.1177/001088048903000316.

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of

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Karabıyık, H. Çağatay, and Mahmut Nevfel Elgün. "An examination about merchandising: How merchandising should be defined as a theory and practice?" Business & Management Studies: An International Journal 9, no. 1 (2021): 155–63. http://dx.doi.org/10.15295/bmij.v9i1.1743.

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Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with comp

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Batko, Ewa. "Zastosowanie merchandisingu w handlu na przykładzie sieci sklepów Delikatesy Centrum." Annales Universitatis Paedagogicae Cracoviensis Studia Geographica 17 (January 10, 2022): 29–43. http://dx.doi.org/10.24917/20845456.17.3.

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Przedmiotem rozważań w niniejszej pracy jest merchandising, jego geneza, spotykane w literaturze przedmiotu ujęcia i stosowane jego techniki w badanej sieci sklepów. Celem niniejszego artykułu jest przedstawienie wybranych elementów merchandisingu handlowego i zbadanie czy klienci sieci sklepów Delikatesy Centrum (DC) zauważają ich wpływ podczas dokonywania zakupów. Przedstawiono definicję, istotę pojęcia oraz rodzaje merchandisingu, objaśniono procedurę badawczą i zaprezentowano wyniki przeprowadzonych badań ankietowych. Materiałem źródłowym do badań była literatura przedmiotu dotycząca genez

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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach.

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Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.

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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Qua

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DRAZHNYTSYA, S., and Yu OSTROVSKAYA. "THE CONCEPT OF MANAGING AN ASSORTMENT OF GOODS AND STIMULATING THEIR SALES IN NETWORK STRUCTURES." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 107–10. https://doi.org/10.31891/2307-5740-2019-274-5-108-111.

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The purpose of this study is to determine the essence of merchandising as a way to manage the assortment of goods in retail networks of large-format trading enterprises, its tools, as well as to identify the range of problems and obstacles to the development of merchandising in retail networks, how to overcome them and stimulate sales in network trading structures. To achieve this goal, a range of research tasks was defined, among which: 1) the study of the nature and tools of merchandising in retail chains; 2) the formation of the author’s definition of merchandising and its tasks; 3) determi

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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence,

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Ifezouane, Jihane, Soufiane El Marrakchi, Fadoua Berdi, and Mohamed Adnane El Wartiti. "Merchandising in Moroccan pharmacies." Batna Journal of Medical Sciences (BJMS) 8, no. 1 (2021): 42–45. http://dx.doi.org/10.48087/bjmsoa.2021.8108.

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Objectifs. Le but de cette enquête était d’évaluer le degré d’implémentation des principes et approches de merchandising au niveau des pharmacies d’officine au Maroc, et d’en déduire l’intérêt d’une étude à large échelle qui pourrait aboutir à l’élaboration d’un modèle conceptuel efficace et adapté aux spécificités du contexte Marocain. Matériels et Méthode. Nous avons établi un questionnaire anonyme s’adressant aux titulaires d’officines. Ce questionnaire semi directif renfermant 14 questions, repartis en 6 principales parties : La 1ère renseigne sur le profil de l’officine en question, La 2è

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Dr., K. R. Mahalaxmi, and Keerthika R. "A study on Store Layout and its impact on Visual Merchandising in Retail Outlet." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 06 (2018): 49–55. https://doi.org/10.5281/zenodo.1258102.

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Visual merchandising is the marketing promotion strategy that are implemented in the retail industry by emerging innovative floor plans and three dimensional display using store layout techniques in order to increase the sale. This study examine the store layout strategy in relation to visual merchandising and assist the managers in developing better merchandising techniques for retail stores. This study also helps to find out the analysis the impact of various visual merchandising variables on store layout.

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Dewanti, Retno, Jefry Leonard, and Tjia Fie Tjoe. "Peran Pembelian Spontan dalam Menentukan Citra Merek Café." Binus Business Review 3, no. 2 (2012): 819. http://dx.doi.org/10.21512/bbr.v3i2.1364.

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Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of

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Kim, Changju, and Katsuyoshi Takashima. "Effects of retail organisation design on improving private label merchandising." European Journal of Marketing 53, no. 12 (2019): 2582–603. http://dx.doi.org/10.1108/ejm-03-2018-0194.

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Purpose This paper aims to examine empirically whether and under what organisational design conditions retailers can benefit from private label (PL) merchandising improvement. Design/methodology/approach The study tests hypotheses using a structural equation model and data obtained from general merchandise managers at 190 supermarket retailers in Japan. Findings The results reveal that both centralised merchandising authority and store cooperation between merchandising and store divisions motivate PL merchandising improvement, which strengthens PL competitiveness. In addition, outcome-based me

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GOVINDARAJOO, PHAVIITHTIRRAH, Aniza Suriati binti Abdul Shukor, and Fazlina binti Abd Rahiman. "THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES." PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2 (December 6, 2023): 13–18. http://dx.doi.org/10.47663/ibec.v2i1.67.

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THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES Phaviithtirrah A/P Govindarajoo 1, Aniza Suriati binti Abdul Shukor2 Fazlina binti Abd Rahiman3 Politeknik Sultan Azlan Shah¹, Politeknik Sultan Azlan Shah², Politeknik Sultan Azlan Shah, Behrang, Perak³ Politeknik Sultan Azlan Shah Behrang 35950 Perak Malaysia phaviithtirrah@psas.edu.my ABSTRACT: Visual Merchandising is showing merchandise and concepts at the retailer’s very best with the end purpose of making sales. The primary purpose of this study was to examine what visual merchandising elements are the mos

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Pryono, Priscilla Amanda, Edwin Japarianto, and Yohan Gunawan Henuk. "PENGARUH VISUAL MERCHANDISING KKV GALAXY MALL SURABAYA TERHADAP REPURCHASE INTENTION DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DAN IMPULSIVE BUYING SEBAGAI VARIABEL MEDIASI." Jurnal Manajemen Pemasaran 19, no. 1 (2025): 46–59. https://doi.org/10.9744/pemasaran.19.1.46-59.

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Penelitian ini bertujuan untuk menganalisa pengaruh Visual Merchandising KKV Galaxy Mall Surabaya terhadap Repurchase Intention dengan Shopping Lifestyle sebagai variabel moderasi dan Impulsive Buying sebagai variabel mediasi. Pengumpulan data untuk penelitian ini dilakukan dengan cara survey secara langsung di KKV Galaxy Mall dan online melalui Line, Whatsapp, dan Instagram. Jumlah responden yang berhasil diperoleh dan diolah datanya sebanyak 124 responden. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian tugas akhir ini menunjukkan bahwa Visual Mer

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Cant, M. C., and Mrs Y. Hefer. "Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores." Journal of Applied Business Research (JABR) 28, no. 6 (2012): 1489. http://dx.doi.org/10.19030/jabr.v28i6.7356.

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Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on cons

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Desai, Naren Parthsarthi. "Beyond the Jersey: A Deep Dive into Merchandising Practices of Selected IPL Teams." Journal of Sales, Service and Marketing Research 6, no. 1 (2025): 59–69. https://doi.org/10.46610/jssmr.2025.v06i01.006.

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Sports merchandising is one of the powerful branding strategies for sports organisations all over the world. Sports merchandising includes creation and distribution of items related with sports, sports events and athletes. Sports merchandising helps fans to connect emotionally and create a loyal sports community. It also consistently aims for new revenue streams with enhanced fan engagement. Football, basketball, baseball, cricket, etc. are most played and watched sports around the world. These sports have created most successful sports clubs and leagues. In India, Indian Premier League (IPL)

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Nikolaeva, M. A., and E. N. Stetsyuk. "Practice of applying merchandising principles in a retail enterprise." Lizing (Leasing), no. 2 (April 14, 2023): 38–44. http://dx.doi.org/10.33920/vne-03-2302-05.

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The article discusses the main marketing elements: its purpose, objectives, general and specific principles and rules, as well as its levels.The author's definition of the term «merchandising» is given. It has been established that the use of merchandising in retail trade has an economic and social effect, as it allows not only to increase the efficiency of financial and economic activities, but also brings significant benefits to consumers, which makes it possible to attribute merchandising to innovative marketing communications. The practice of applying the principles and rules of merchandis

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Kamu, Fabio Falentino, James D. D. Massie, and Ferdinand J. Tumewu. "ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, no. 1 (2023): 108–16. http://dx.doi.org/10.35794/emba.v11i1.45580.

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This research aims to analyze the effect of visual merchandising, and brand image on customer purchase intention at Starbucks Customer in Manado. The independent variables used in this research are visual merchandising and brand image, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert Scale. The sample is customer who have shopped in Starbucks Manado. Test instruments are performed usingV alidity and Reliability Tests. The regression result show that visual merchandising and brand image have a positive and

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Kalesnikoff, Douglas, and Michael Hernik. "Castries Merchandising Inc." Accounting Perspectives 18, no. 4 (2019): 239–47. http://dx.doi.org/10.1111/1911-3838.12212.

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Wilson, Paul. "Waiting room merchandising." In Practice 34, no. 7 (2012): 426–28. http://dx.doi.org/10.1136/inp.e3839.

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Newman, Paul M., and Donald D. Reeser. "Thoughts on merchandising." Journal of the American Veterinary Medical Association 192, no. 2 (1988): 141. https://doi.org/10.2460/javma.1988.192.02.141b.

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Reeser, Don D. "Thoughts on merchandising." Journal of the American Veterinary Medical Association 191, no. 8 (1987): 916–17. https://doi.org/10.2460/javma.1987.191.08.916b.

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Isaac, B. "Merchandising intellectual property." Journal of Intellectual Property Law & Practice 3, no. 3 (2008): 202–3. http://dx.doi.org/10.1093/jiplp/jpn008.

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Buttle, Francis. "Travel agency merchandising." International Journal of Hospitality Management 5, no. 4 (1986): 171–75. http://dx.doi.org/10.1016/0278-4319(86)90017-4.

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Usselman, M. C. "Merchandising Malleable Platinum." Platinum Metals Review 33, no. 3 (1989): 129–36. http://dx.doi.org/10.1595/003214089x333129136.

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In the year 1800 Tennant and Wollaston agreed to share the expenses of a joint chemical enterprise, the most profitable aspect of which was to become the production and sale of malleable platinum. It is generally known that Wollaston was responsible for the chemical and metallurgical innovations which yielded a reliable process for the production of the metal. Although the role of Tennant was crucial in the establishment of the partnership, his well-known inability to bring projects to a successful conclusion created strain in the partnership, and his practical contributions amounted to little

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Maulina, Yuliatika Putri, and Ety Dwi Susanti. "Pengaruh Promosi dan Merchandising terhadap Impulse Buying melalui Shopping Emotion sebagai Variabel Intervening." Jurnal Ilmu Komputer dan Bisnis 12, no. 2a (2021): 204–17. http://dx.doi.org/10.47927/jikb.v12i2a.223.

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Penelitian ini bertujuan untuk mengetahui : (1) pengaruh promosi dan merchandising terhadap shopping emotion pada produk pakaian di Royal Plaza Surabaya; (2) pengaruh promosi, merchandising, shopping emotion terhadap impulse buying produk pakaian di Royal Plaza Surabaya. Polpulasi penelitian ini adalah konsumen yang pernah membeli dan menggunakan produk pakaian di Royal Plaza Surabaya. Dalam penelitian ini menggunakan sampel yaitu sebanyak 100 responden. Teknik pengambilan sampel yaitu dengan Teknik purposive sampling dengan kriteria konsumen berusia ± 17 tahun keatas dan pernah membeli produk

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SOLOMIANIUK, N.N., and M.V. HUMENNA. "Visual merchandising as management instrument by retail." Market Relations Development in Ukraine №12(211)2018 165 (February 2, 2019): 56–64. https://doi.org/10.5281/zenodo.2555981.

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The article of research are instruments of visual merchandising, that is used by enterprises in the process of management the retail of products. An aim is research of elements of visual merchandising, comparative analysis of positioning of brands of companies «The Coca – Cola Company» and «PepsiCo Inc» taking into account influence of colors on behavior of consumers. Research methods. In–process the used totality of scientific methods and approaches, including methods of grouping and comparative analysis, that allowed investigating application of instrument

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P, Pradeep, Keertan C, and Harshini S. "AI in Visual Merchandising." International Journal of Research Publication and Reviews 4, no. 10 (2023): 1257–61. http://dx.doi.org/10.55248/gengpi.4.1023.102627.

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Muñoz Leiva, Francisco, Mª Eugenia Rodríguez López, and Francisco Liébana Cabanillas. "Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico." Revista de Estudios Empresariales. Segunda Época, no. 1 (July 21, 2020): 50–74. http://dx.doi.org/10.17561//ree.v2020n1.5.

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En este artículo aparecen los resultados de un análisis bibliométrico centrado en la comunidad académica y profesional interesada por el estudio del merchandising de autoservicio (self-service merchandising) o marketing en el punto de venta. El objetivo es identificar los temas pasados y actuales, predecir las tendencias emergentes y proporcionar una perspectiva longitudinal sobre la investigación que ha tenido lugar entre 1960 y 2019, a partir de unos 700 artículos extraídos de la base bibliográfica Scopus. Por tanto, este enfoque proporciona el análisis más exhaustivo de la historia del merc

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Mabel, O. Lopez. "Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour." International Journal of Business and Technopreneurship (IJBT) 13, no. 2 (2024): 117–32. http://dx.doi.org/10.58915/ijbt.v13i2.950.

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Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchand

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Paramonov, G. V., and L. V. Berketova. "Merchandising – a way to attract and retain customers." Proceedings of the Voronezh State University of Engineering Technologies 84, no. 3 (2023): 454–59. http://dx.doi.org/10.20914/2310-1202-2022-3-454-459.

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Merchandising, as one of the branches of marketing, is currently a rapidly developing field. It is noted that this term is approaching in number of formulations to the multi-valued term "quality". The authors of the article consider the concept of "merchandising" of goods. A general classification of merchandising (manufacturer and seller) is given, as well as its types (category and visual). The main techniques of merchandising include the following types: manipulating the flow of store visitors; positioning shelves; allocating limited space between competing offerings; using materials at the

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Indana Zulfa, Nina Maharani, and Septiana A. Estri Mahani. "Pengaruh Store Atmosphere dan Visual Merchandising terhadap Niat Beli pada Toko Kue Mamayudesserts." Bandung Conference Series: Business and Management 4, no. 1 (2024): 703–8. http://dx.doi.org/10.29313/bcsbm.v4i1.11762.

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Abstract. This study aims to find out how the description of store atmosphere, visual merchandising and purchase intention at Mamayudesserts cake shop, as well as how much influence store atmosphere, visual merchandising has on purchase intention. This research is a type of descriptive and verification research using quantitative research methods, the sampling technique used in this study is non-probability sampling, namely purposive sampling, the population in this study are consumers who have purchased food products at Mamayudesserts cake shop with a sample of 100 respondents. The data analy

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Borges, Gustavo Da Rosa, and Michel Sullivan Fontoura. "A INFLUÊNCIA DO MERCHANDISING EM SUPERMERCADOS NAS COMPRAS DOS CONSUMIDORES DE DOM PEDRITO/RS." Revista Gestão e Organizações 7, no. 1 (2022): 27. http://dx.doi.org/10.18265/2526-2289v6n1p27-42.

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<p>O respectivo trabalho aborda a influência do merchandising em supermercados na ótica de consumidores de Dom Pedrito, tendo por objetivo geral, verificar se os consumidores dos supermercados do município são influenciados pelo merchandising durante a compra. Para tanto, realizou-se um estudo descritivo e quantitativo com a participação de 300 consumidores. Estes foram abordados após as suas compras em dois supermercados do município. Após analise dos dados, por meio de estatística descritiva, Teste-T e Regressão, descobriu-se que o merchandising representa uma baixa influência na compr

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Novia, Jessica. "The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable." Winners 16, no. 1 (2015): 1. http://dx.doi.org/10.21512/tw.v16i1.1537.

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This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed u

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Jasen Eurico and Yuniana Cahyaningrum. "Analisis Visual Merchandising pada Market Offline dan Online Informa." Inventor: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi 3, no. 1 (2025): 1–10. https://doi.org/10.37630/inventor.v3i1.2196.

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Penerapan dan pengembangan elemen-elemen unsur visual merchandising menjadi kunci keberhasilan dalam era penjualan secara offline maupun online dikarenakan e-commerce yang semakin berkembang seiring kemajuan teknologi. Artikel ini bertujuan untuk menganalisis elemen-elemen unsur visual merchandising pada toko offline dan online (website dan aplikasi) Informa. Jenis Penelitian yang digunakan adalah penelitian kualitatif deskriptif. Teknik pengambilan data penelitian ini menggunakan analisis konten (content analysis) dengan mencari data dari toko offline, website, dan aplikasi Informa, serta kaj

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Kartika Dewi, Ni Luh Made, and Eka Sulisyawati. "PENGARUH MERCHANDISING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN INDOMARET DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 9, no. 1 (2020): 40. http://dx.doi.org/10.24843/ejmunud.2020.v09.i01.p03.

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Penelitian ini bertujuan untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh merchandising terhadap loyalitas pelanggan.Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel sebanyak 120 sampel. Penentuan sampel menggunakan teknik non probability sampling, dengan metode purposive sampling. Metode pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan pada penelitian ini adalah teknik analisis jalur (path analysis).Berdasarkan hasil penelitian yang dilakukan, ditemukan bahwa kepuasan pelanggan berpengaruh positif dan signifikan dalam memediasi hubungan an

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Ahmad Ali, Noor Laila Ramadhani, Arda Raditya Tantra, Abdul Aziz, and Teguh Harso Widagdo. "Visual Merchandising Pada UMKM KEDJORA Magelang." Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. 2, no. 1 (2024): 58–66. http://dx.doi.org/10.61132/natural.v2i1.230.

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Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education

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Ралык, Д. В., and Я. Г. Саямова. "Merchandising in the digital transformation of retail." Экономика и предпринимательство, no. 9(122) (October 3, 2020): 1203–7. http://dx.doi.org/10.34925/eip.2020.122.9.236.

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В данном исследовании актуализированы понятия мерчандайзинга с позиций маркетинга и логистики в розничной торговле, а также предпринята попытка конвергенции правил материального мерчандайзинга в электронной среде. Подтверждается низкая степень изученности проблем мерчандайзинга интернет-магазина в мировом научном сообществе, где акцент больше смещен в сторону возможностей и перспектив инновационных цифровых технологий в розничной торговле. Обосновывается применимость термина «виртуальный» к мерчандайзингу в электронной коммерции, его правомерность употребления на ряду с характеристиками «онлай

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Mayang Dewinda Putri and Gerry Hamdani Putra. "Pengaruh Pengendalian Internal Dan Moralitas Individu Terhadap Kecenderungan Kecurangan Akuntansi Pada Perusahaan Dagang Di Kota Padang." Jurnal Kendali Akuntansi 1, no. 2 (2023): 82–97. http://dx.doi.org/10.59581/jka-widyakarya.v1i2.187.

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The tendency of accounting fraud has attracted a lot of media attention and has become an issue that is often heard and important in the eyes of world business people. Not only in the BUMN sector but also in companies engaged in Merchandising. The city of Padang which is the capital of the province of West Sumatra which also has many companies engaged in Merchandising. The purpose of this study was to determine how the effect of the effectiveness of internal control and individual morality on the tendency of accounting fraud in merchandising companies in the city of Padang. This type of resear

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Akhmedov, Odil Salim ogli. "STUDY OF THE PROCESSES OF MERCHANDISING AND REMOTE PURCHASES IN THE ANDROID ENVIRONMENT." International journal of advanced research in education, technology and management 2, no. 4 (2023): 445–48. https://doi.org/10.5281/zenodo.7848741.

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Seleznova, Olha, Olena Rudinska, and Nataliia Kusyk. "The Influence of Visual Merchandising on the Formation of Customer Loyalty." Marketing and Digital Technologies 4, no. 3 (2020): 44–54. http://dx.doi.org/10.15276/mdt.4.3.2020.5.

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The aim of the article. In modern conditions, marketing exists on a border between the traditional and the digital. The visual merchandising affects not only stationary but also online stores. It must be adapted to volatile trading conditions and be adapted to consumer behavior and needs. The authors believe that the ultimate goal of modern marketing is not only in the purchase of goods or services, but in the achievement of customer loyalty as well. Because in the changing of conditions of the economies of countries, high load of information, oversaturation of commodity markets and accelerati

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Dos Santos Delmirio, Peterson, and Adauto Luiz Carrino. "A AÇÃO DE MERCHANDISING DA COCA-COLA NO VIDEOCLIPE DE CLIMA." Ciência & Tecnologia 16, no. 1 (2024): e16114. http://dx.doi.org/10.52138/citec.v16i1.356.

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O presente trabalho contempla a importância do merchandising editorial na atualidade. Analisando os conceitos e aplicações na indústria audiovisual. Assim, neste trabalho, abordamos o surgimento dos videoclipes e o seu movimento na sociedade atual, bem como articulamos de forma breve como a pandemia acelerou o processo digital, onde as ações deixam de ser presenciais e passam a ser remotas, e como isso vem modificando mercado do entretenimento. Este trabalho conta como procedimento metodológico, uma base em pesquisa bibliográfica e eletrônica, constituindo pesquisas por meio de autores renomad

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Hemanth, Kumar S., B. M. Nagendra, and M. Rajesh. "A STUDY ON THE EFFECT OF VISUAL MERCHANDISING ON THE CONSUMER IMPULSE BUYING BEHAVIOUR." Sambodhi (UGC Care Journal) 44, no. 1 (2021): 106–22. https://doi.org/10.5281/zenodo.4649924.

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Visual merchandising is a technique to visually make the brand attractive and highlight the unique features of the store. The main aim and purpose of this study was to determine how visual merchandising influence impulse buying behaviour of customers. The study focuses on four major factors of visual merchandising i.e. influence of product display, influence of product shelf position and influence of promotion signage and how it influences the buying behaviour of the customers.It is realized that the consumers are influenced by internal and external stimuli. Internal factors refer to such as i

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Revelo Escobar, Diana Paola. "El Merchandising en los locales de ropa de la ciudad de Tulcán, como factor clave para incrementar las ventas." Visión Empresarial, no. 3 (December 27, 2013): 37. http://dx.doi.org/10.32645/13906852.430.

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 El presente estudio contiene información recopilada sobre el nivel de aplicación del Merchandising en los locales de ropa casual de nuestra ciudad, ubicados en las calles Sucre y Bolívar, con la finalidad de conocer si este incide de una manera positiva en sus ventas.Este estudio, pretende mostrar las técnicas recomendadas por el Merchandising, que sean aplicables a nuestro entorno, con el propósito de mejorar la presentación de los almacenas de ropa, para que capten a mayor número de clientes, y así, lograr que sus ventas tengan un incremento . Primero se utilizó una ficha de observaci

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