Relevant bibliographies by topics / Messenger marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Messenger marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Messenger marketing"

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Hofer-Fischer, Sigrid, Dietmar Kremmel, and Franziska Weis. "Messenger Marketing." WiSt 2022, no. 4 (2022): 45–48. https://doi.org/10.5281/zenodo.6524122.

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Obwohl Messenger im privaten Bereich weit verbreitet sind und deren Nutzung im geschäftlichen Kontext viele Vorteile für das Kundenbeziehungsmanagement bietet, werden sie von Unternehmen bislang nur zögerlich eingesetzt. Dabei eröffnet Messenger Marketing einzigartige Möglichkeiten für eine direkte, schnelle und zeitgemäße Form der Kundenkommunikation.
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Semenіuk, Svitlana. "Messenger-marketing as a new level of communication with the client." Socio-Economic Problems and the State 25, no. 2 (2021): 448–56. http://dx.doi.org/10.33108/sepd2022.02.448.

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The article develops the theoretical and methodological principles of messenger marketing, forms its scheme and proposes the main stages for use in the practice of business entities. It is noted that messenger marketing has become a trend in recent years and involves the use of messenger tools to better interact with the target audience to promote the company or its products and services. As a messenger tool, you can consider a wide selection of content that should be sent to users: videos, images, texts, animations, etc. In Ukraine, the most popular messengers are Viber, Facebook Messenger, S
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Maranchak, Mykola. "Messenger Marketing as a Direction of the Company Online Reputation Management (ORM)." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 115–26. http://dx.doi.org/10.31866/2616-7654.7.2021.233318.

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The article is devoted to the substantiation of messenger marketing as an independent direction and a specific tool in the management of the company’s online reputation (Online Reputation Management – ORM). On the basis of the empirical method of the included observation (five-year author’ experience of practical activity on online marketing), the analysis of professional materials on a research subject, studying of the content of official messengers’ blogs and features of messengers’ functioning, the expediency of messenger marketing separation has been justified, the concepts of “Messenger R
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Maranchak, Mykola. "Messenger Marketing as a Direction of the Company Online Reputation Management (ORM)." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 115–26. https://doi.org/10.31866/2616-7654.7.2021.233318.

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The article is devoted to the substantiation of messenger marketing as an independent direction and a specific tool in the management of the company’s online reputation (Online Reputation Management – ORM). On the basis of the empirical method of the included observation (five-year author’ experience of practical activity on online marketing), the analysis of professional materials on a research subject, studying of the content of official messengers’ blogs and features of messengers’ functioning, the expediency of messenger marketing separation has been justified
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Hofer-Fischer, Sigrid, Dietmar Kremmel, and Franziska Weis. "Messenger Marketing." WiSt - Wirtschaftswissenschaftliches Studium 51, no. 4 (2022): 45–48. http://dx.doi.org/10.15358/0340-1650-2022-4-45.

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БЕЗРОДНАЯ, Л. В., and О. А. ПИТЬКО. "PERSPECTIVES OF USING MESSENGER MARKETING." Экономика и предпринимательство, no. 12(149) (May 21, 2023): 1448–50. http://dx.doi.org/10.34925/eip.2022.149.12.287.

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Данное исследование посвящено анализу перспектив использования мессенджер-маркетинга в стратегии интернет-маркетинга компании. Сделан акцент на сущностные характеристики мессенджеров, обеспечивающих их высокий коммуникативный потенциал и востребованность для бизнес-продвижения. Авторы обосновывают необходимость пересмотра интернет-стратегий в связи с перераспределением аудитории между ведущими социальными сетями и мессенджерами, анализируют сложности, возникающие при переходе на новые площадки при реализации мультиплатформенной маркетинговой стратегии. This study analyzes the prospects of the
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Mehta, Reena, Jose Verghese, Shriya Mahajan, et al. "Consumers’ behavior in conversational commerce marketing based on messenger chatbots." F1000Research 11 (June 13, 2022): 647. http://dx.doi.org/10.12688/f1000research.122037.1.

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Background: The increasing penetration of smartphones and the Internet in developing countries caused the rise of e-retail. Conversational commerce is highly increasing via interaction through messengers. To extract the benefits of both trends, companies have adopted messenger chatbots. These chatbots use Artificial intelligence and natural language processing to give live responses to the customer and assist online shopping on the messenger interface. This research aims to discover the factors that affect the use of messenger chatbots and their influence on attitude and behavior intention. Me
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Bii, Mercy Kaari, Alfred Bett, Lydia Langat, and Janet Kimeto. "Messenger Marketing Platforms and Performance of Tour Operating Companies in Kenya." East African Journal of Business and Economics 7, no. 1 (2024): 88–98. http://dx.doi.org/10.37284/eajbe.7.1.1849.

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Messenger marketing is part of global digital trend that acts as a new avenue for tour firms to adopt based on convenience in interaction, ability to reach more audiences and collaboration with customers. The study aimed to examine the effect of messenger marketing on performance of tour operating companies in Kenya. The study was anchored on diffusion innovation theory. Cross-sectional and correlational research design were utilized. The study applied census approach to a target population of 212 general managers of tour operating companies. Online and physical questionnaires were used to col
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Yulianto, Mochamad Rizal, Suhartono Suhartono, and Ronny Ronny. "The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 4, no. 2 (2018): 122–35. http://dx.doi.org/10.21070/jbmp.v4i2.1988.

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The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applications on customer satisfaction through purchasing decisions on university students in Sidoarjo. This research hypothesis states that viral marketing affect customer satisfaction through purchasing decisions. This research data was collected by questionnaires distributed to 180 respondents in several universities in Sidoarjo. From the data obtained then tested the validity test, reliability test and structure equation model analysis using the SmartPLS statistical application. The results of this
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Dobrinićč, Damir, Iva Gregurec, and Dunja Dobrinić. "Attitudes of Croatian Consumers About Mobile Messenger Chatbots." Journal of information and organizational sciences 45, no. 2 (2021): 579–99. http://dx.doi.org/10.31341/jios.45.2.13.

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This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anonymous survey questionnaire available on the social network Facebook. The empirical research results show that perceived usefulness, perceived ease of use, compatibility, and attitude towards mobile advertisements are statistically significantly related to attitude towards mobile messenger chatbots. No neg
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Dissertations / Theses on the topic "Messenger marketing"

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Greenwood, Cary A. "Killing the Messenger: A Survey of Public Relations Practitioners and Organizational Response to Whistleblowing after Sarbanes-Oxley." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11976.

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xviii, 197 p.<br>Whistleblowing has been a topic of media interest since the Vietnam War, and it continues to resonate strongly with the public. Several well-publicized whistleblowers have done much more than catch the attention of the world media. They arguably have changed the world. Whistleblowing refers to the reporting of illegal, wasteful, or unethical activities (i.e., wrongdoing) by current and former employees of an organization. Triggered by several highly publicized corporate financial failures, the Sarbanes-Oxley Act of 2002 requires publicly traded companies to provide an anonymou
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Іваній, В. О. "Прямий маркетинг компаній продажу продуктів харчування". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75882.

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Дипломна робота магістра є дослідженням застосування прямого маркетингу компаніями продажу продуктів харчування. У роботі розкрито питання розвитку теорії прямого маркетингу як сучасного інструменту маркетингових комунікацій підприємства. Проаналізовано вітчизняні та світові тенденції розвитку ринку прямого маркетингу. Розглянуто основні інструменти прямого маркетингу мережі продуктових магазинів «АТБ». Сформульовано рекомендації щодо формування ефективного прямого маркетингу мережі продуктових магазинів «АТБ». Ключовi слова: прямий маркетинг, Інтернет-маркетинг, прямий маркетинг поштою, осо
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Пиріг, Дарія Степанівна, та Dariia Pyrih. "Розробка чат-боту для Facebook Messenger приватного медичного кабінету". Bachelor's thesis, 2021. http://elartu.tntu.edu.ua/handle/lib/35772.

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Дипломна робота присв’ячена розробці чат-боту для Facebook Messenger приватного медичного кабінету. В першому розділі кваліфікаційної роботи розглянуто теоретичні відомості про чат-боти, тенденції їх подальшого розвитку, досліджено окремі чат-боти, що застосовуються у медицині. В другому розділі кваліфікаційної роботи створено бізнес-сторінку лікаря та розглянуто способи її модернізації на етапі створення та при подальшому використанні. В третьому розділі кваліфікаційної роботи розроблено та протестовано чат-бот для Facebook Messenger приватного медичного кабінету. В четвертому розділі к
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Books on the topic "Messenger marketing"

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Mehner, Matthias. Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6.

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Vincent, B. Messenger Marketing. Revival Waves of Glory, 2021.

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Burchard, Brendon. Millionaire Messenger. Simon & Schuster, Limited, 2011.

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Mehner, Matthias. Messenger Marketing: Wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen. Springer Gabler, 2019.

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Lammenett, Erwin. Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, Messenger- und e-Mail-Marketing, Google Ads, SEO. Springer Fachmedien Wiesbaden GmbH, 2021.

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Tarruella, Ramon. Facebook Messenger Bot Marketing Unleashed: How to Leverage This Emerging Platform to Grow Your Target Audience. Independently Published, 2019.

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Organ, Mark, and Deena Zenyk. The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing. Lioncrest Publishing, 2017.

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Organ, Mark, and Deena Zenyk. The Messenger is The Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing. Lioncrest Publishing, 2017.

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Burchard, Brendon. Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. Morgan James Publishing, 2011.

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Burchard, Brendon. Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. Free Press, 2011.

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Book chapters on the topic "Messenger marketing"

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Gebel, André. "Messenger Marketing." In Social Media im Tourismusmarketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31078-3_8.

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Mehner, Matthias. "Einleitung." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_1.

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Mehner, Matthias. "Faktoren für erfolgreiches Messenger Marketing." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_10.

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Mehner, Matthias. "How to: Praktische Umsetzung." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_11.

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Mehner, Matthias. "Whats Up? Fazit und Ausblick." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_12.

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Mehner, Matthias. "Die Welt der Messenger." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_2.

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Mehner, Matthias. "Der Messenger-Markt in Deutschland." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_3.

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Mehner, Matthias. "Strategische Positionierung von Messengern." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_4.

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Mehner, Matthias. "Messenger Marketing & Recht: Datenschutzkonformer Einsatz von WhatsApp, Facebook Messenger & Co." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_5.

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Mehner, Matthias. "Messenger in der Customer Journey." In Messenger Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_6.

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