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Journal articles on the topic 'Methods for assessing the effectiveness of industrial marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

SLIPCHENKO, Vladyslav. "Effectiveness of brand communications in the B2B market." Scientia fructuosa 161, no. 3 (2025): 90–101. https://doi.org/10.31617/1.2025(161)06.

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The effectiveness of brand interaction with the audience is a key indicator of the enterpriseʼs communication strategy success, which helps to create brand trust and increases consumer loyalty. For B2B companies, it means effective interaction with the target audience, which strengthens business relationships, improves the brandʼs position and increases its competitiveness in the market. However, assessing the effectiveness of such interaction is not always an easy task, as the effect of brand communications in the industrial market is often long-term relationships and is usually not instanta

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2

Kaushik, Ashu. "Assessing the Impact of Word-of- Mouth Marketing in Local Markets." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32028.

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Word-of-mouth marketing (WOMM) is a dynamic and impactful phenomenon that has sparked substantial interest among researchers and practitioners alike. Within local markets distinguished by close-knit communities and interpersonal interactions, WOMM occupies a unique role as a powerful influencer of consumer behavior. This study investigates the multiple features of WOMM in local contexts, with the goal of fully assessing its impact on consumer decision-making and brand perception The study takes a mixed-methods approach, combining qualitative and quantitative tools to capture the intricacies of

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Mykytyuk, Yuliia, and Yevgen Palkovskyi. "Evaluation of marketing activities of industrial enterprises using a balanced system of indicators." Herald of Economics, no. 2 (August 10, 2021): 103. http://dx.doi.org/10.35774/visnyk2021.02.103.

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Introduction. Of great importance is the compatibility of a balanced system of indicators of marketing activities (BSIMA) with existing systems of indicators used in other departments of the enterprise. Thus, it is necessary to ensure that the objectives of the BSIMA coincide with the objectives defined in other systems. In addition, it is necessary to ensure that the indicators of BSIMA do not contradict the indicators that are set in other systems at the same level or the system of marketing indicators of other divisions of the enterprise or the system of indicators of other functional areas

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Tataryntseva, Yuliia, Oleksandr Pushkar, Olena Druhova, Svitlana Osypova, Anastasiya Makarenko, and Oleksandr Mordovtsev. "Economic evaluation of digital marketing management at the enterprise." Eastern-European Journal of Enterprise Technologies 2, no. 13 (116) (2022): 24–30. http://dx.doi.org/10.15587/1729-4061.2022.254485.

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The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation

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Talebi, Morteza, Bahram Alishiri, and Jamshid Salehi Sadaghiani. "Modeling Marketing Components and Subcomponents for Increasing Cinema Customers in the Iranian Cinema Market." International Journal of Innovation Management and Organizational Behavior 3, no. 1 (2023): 60–70. http://dx.doi.org/10.61838/kman.ijimob.3.1.8.

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Objective: The primary objective of this study is to explore the marketing strategies employed within the Iranian cinema industry, focusing on the components and subcomponents that influence audience engagement and increase customer base. It aims to identify effective marketing practices and the challenges faced by professionals in the context of the Iranian cinema market. Methodology: Utilizing a mixed-methods approach, the study combines qualitative interviews with 10 marketing managers from film production and distribution companies and a quantitative survey of 250 industry professionals. T

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Мустафаєв, A. A. "МУЛЬТИПЛІКАТИВНИЙ ЕФЕКТ ЯК МЕТОД ОЦІНКИ ЕФЕКТИВНОСТІ І КОНКУРЕНТОСПРОМОЖНОСТІ АПК ПІВНІЧНОГО РЕГІОНУ". TIME DESCRIPTION OF ECONOMIC REFORMS, № 3 (18 жовтня 2019): 31–40. http://dx.doi.org/10.32620/cher.2019.3.04.

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Formulation of the problem. The problem of increasing the multiplier effect of the agro-industrial complex of the Komi Republic is to find ways to accelerate the processes of socio-economic transformation of its spheres and enterprises. The aim of the research is the transition to a more intensive investment path of development, the use of progressive methods of resource support, the increase in their composition of the share of the intellectual component. The subject of the research is to determine the level of the multiplicative effect of the agro-industrial complex of the Komi Republic as a

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Romaniuk, Oleksandr H., and Ivan V. Sierov. "Competitive Strategies for Innovation and Investment Development of Enterprises." Business Inform 9, no. 560 (2024): 287–93. https://doi.org/10.32983/2222-4459-2024-9-287-293.

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The article is devoted to the issues of competitive strategies of innovation and investment development of enterprises, because under the current conditions of globalization of the world economy and rapid technological and market changes, the competitiveness of enterprises is largely formed due to innovation and investment activity, which serves as a factor not only of effective development of enterprise, but also an important component of the development of national and global innovation systems. The article is aimed at studying the essence and assessing trends in the formation of enterprise

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Трейман, Марина, and Marina Treyman. "INNOVATIVE ACTIVITY IN FORESTRY INDUSTRYCOMPLEX OF THE RUSSIAN FEDERATION." Forestry Engineering Journal 8, no. 1 (2018): 234–46. http://dx.doi.org/10.12737/article_5ab0dfca551ea2.51843894.

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The article contains the main aspects of innovative development and use of the country's forest resources, the relevance of the ongoing research is grounded in the fact that the forest needs to be used most fully, since its restoration is a long process. The aim of the study is to develop a methodological base based on the evaluation of the effectiveness of innovations in the timber industry complex of Russia, as well as proposals for adjusting the methods of economic damage to the country's forest resources. The research uses methods of analysis and synthesis of statistical data on the use of

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Mylko, Inna, Tеtiana Sak, Mariia Saiensus, and Oleksandr Obniavko. "METHODOLOGICAL APPROACHES TO ANALYSIS OF COMPONENTS AND ASSESSMENT OF THE EFFECTIVENESS OF THE COMPANY MARKETING MANAGEMENT SYSTEM." Economic journal of Lesya Ukrainka Volyn National University 1, no. 41 (2025): 207–14. https://doi.org/10.29038/2786-4618-2025-01-207-214.

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Introduction. The marketing management system plays a crucial role in ensuring the flexibility and adaptability of an organization to market conditions, contributing to the formation of competitive advantages. To develop a company's marketing management system, it is essential to create a methodology for analyzing its components and assessing its effectiveness. The purpose of the article. The purpose of this article is to research and develop methodological approaches for analyzing the components and assessing the effectiveness of a company's marketing management system. Methods. The use of th

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Halunko, Valentyn, Kseniia Kurkova, and Vitalii Oksin. "METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS." Baltic Journal of Economic Studies 4, no. 4 (2018): 76–86. http://dx.doi.org/10.30525/2256-0742/2018-4-4-76-86.

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The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essence and do not allow fully realizing the marketing opportunities associated with its phenomena. Today, interactive video, gaming technologies, which are increasingly used in the creation of advertising and communication materials, provide unprecedented opportunities for users to create and flexibly change their own scenarios for the development

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Баженов, В. С. "METHODS FOR ASSESSING THE EFFECTIVENESS OF USING INTERNET COMMUNICATION TECHNOLOGIES." Прогрессивная экономика, no. 9 (October 2, 2024): 175–84. http://dx.doi.org/10.54861/27131211_2024_9_175.

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Целью настоящего исследования является предложение универсальной методики измерения результатов интернет-коммуникаций. Теоретическая значимость поставленной цели обусловлена тем, что развитие интернет-коммуникаций имеет социально-психологические, культурные и экономические последствия для всего общества, в том числе и для маркетинга. Результатом исследования является предложенная универсальная методика оценки маркетинговых интернет-коммуникаций, включающая несколько этапов, а именно: определение целей маркетинговой кампании, например, повышение узнаваемости бренда, привлечение клиентов, увелич

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Fedorova, N. V., N. N. Dzhioeva, V. V. Kukartsev, N. A. Dalisova, A. R. Ogol, and V. S. Tynchenko. "Methods of assessing the efficiency of the foundry industrial marketing." IOP Conference Series: Materials Science and Engineering 734 (January 29, 2020): 012083. http://dx.doi.org/10.1088/1757-899x/734/1/012083.

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Korelova, L. "Methods for Evaluating the Effectiveness of Social Media Marketing Campaigns." Bulletin of Science and Practice 11, no. 1 (2025): 264–71. https://doi.org/10.33619/2414-2948/110/30.

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This article examines the methodological aspects of evaluating the effectiveness of marketing campaigns on social media. It highlights the significance of such evaluations, emphasizing their role in optimizing processes, identifying areas for improvement, enhancing decision-making, ensuring alignment with objectives, and enabling iterative progress. The study identifies the unique characteristics of assessing social media marketing campaigns, contrasting them with traditional, non-digital methods commonly used in internal business marketing. The article reviews widely used methods for evaluati

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Lukyanova, Anastasia M., Ksenia D. Romanovskaya, David Karapetyan, and Sergey N. Kukushkin. "METHODS FOR ASSESSING THE EFFECTIVENESS AND DEGREE OF RISK OF MARKETING STRATEGIES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/2, no. 146 (2024): 144–50. http://dx.doi.org/10.36871/ek.up.p.r.2024.05.02.016.

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The article discusses the risks that are formed during the creation and implementation of a marketing strategy, as well as methods of managing them. The authors proceed from the fact that risks arise due to the uncertainty of the external environment of the organization and the unpredictability of the market situation in the implementation of the corporate strategy. Four methods of risk assessment are considered. Three of them are quantitative: decision tree, stochastic (mathematical) programming and statistical solutions. The Monte Carlo method, used in the event of marketing-related risks, i

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Struk, Nataliia, Olena Karpii, Mariana Dorosh-Kizym, Lesia Danchak, and Viktoriia Homolska. "ASSESSMENT OF THE IMPACT OF MARKETING 5.0 ON THE FINANCIAL AND ECONOMIC SECURITY OF AGRO-INDUSTRIAL ENTERPRISE." Financial and credit activity problems of theory and practice 2, no. 61 (2025): 297–306. https://doi.org/10.55643/fcaptp.2.61.2025.4679.

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Marketing 5.0 promotes greater transparency and environmental responsibility, which meets the modern requirements of consumers and regulators, ensuring the sustainable development of agro-industrial enterprises. We believe that in today's conditions, this is exactly what modern agribusiness needs. The purpose of the article is to propose an approach to assessing the effectiveness of financial and economic security management of an agro-industrial enterprise, taking into account the transition to marketing 5.0 standards. The object of the study is the financial and economic security management

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Roy, Abhik, Namwoon Kim, and Jagmohan S. Raju. "Assessing new empirical industrial organization (NEIO) methods: The cases of five industries." International Journal of Research in Marketing 23, no. 4 (2006): 369–83. http://dx.doi.org/10.1016/j.ijresmar.2006.06.001.

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Anokhin, Egor V., and Vladimir A. Anokhin. "Assessing the Competitiveness in Regional Marketing." Economy of Region 17, no. 1 (2021): 130–44. http://dx.doi.org/10.17059/ekon.reg.2021-1-10.

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Increasing market competition requires the examination of marketing methods and tools in territorial management. Place marketing has been developing with some delay compared to value marketing, as it emerged later, shaping its theoretical and practical basis accordingly. We analyse methods for assessing territorial competitiveness in the context of place marketing. The research methodology includes methods of monitoring, comparison, analysis, synthesis, and benchmarking. The study of the evolution of ideas concerning competitiveness and place marketing revealed three important marketing concep

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Boltukaev, Islam I., and Lalita M. Idigova. "METHODOLOGY FOR ASSESSING THE EFFECTIVENESS OF INDUSTRIAL ENTERPRISES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/5, no. 158 (2025): 13–19. https://doi.org/10.36871/ek.up.p.r.2025.05.05.002.

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This article is devoted to the study of the methodology for evaluating the effectiveness of industrial enterprises. The purpose of the work is to analyze existing approaches to efficiency assessment and develop a comprehensive methodology that takes into account the specifics of industrial production. The paper considers various assessment methods, including financial indicators, production indicators, and resource efficiency indicators. As a result of the research, a comprehensive methodology has been developed that includes both quantitative and qualitative indicators, allowing for a compreh

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Yumasheva, I. A., and D. S. Semenova. "Assessing the effectiveness of company transition to outsourcing." Economics and Management 28, no. 2 (2022): 159–75. http://dx.doi.org/10.35854/1998-1627-2022-2-159-175.

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Aim. This study aims to present the types and methods of assessing the feasibility and effectiveness of outsourcing in industrial enterprises in a structured fashion and to substantiate the effectiveness of outsourcing some part of the business processes of an industrial enterprise.Tasks. The authors describe the specific types of outsourcing; investigate methods for assessing the feasibility and effectiveness of outsourcing in industrial enterprises; substantiate the results of analyzing the activities of an industrial enterprise in terms of the effectiveness of outsourcing some part of busin

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Usarovna, Yalgasheva Shirinxol. "ASSESSMENT OF THE FINANCIAL CONDITION OF THE ENTERPRISE AS A LEVER OF FINANCIAL MANAGEMENT." European International Journal of Multidisciplinary Research and Management Studies 02, no. 04 (2022): 355–58. http://dx.doi.org/10.55640/eijmrms-02-04-67.

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This article mainly discusses the methods used in assessing the financial condition of the enterprise and their effectiveness. as well as you will be aware of marketing development methods and their analysis.

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Fulu, Obonetse. "Assessing the Utilization and Effectiveness of Content Marketing in Business Practices in Botswana." International Journal of Entrepreneurship and Business Innovation 7, no. 2 (2024): 60–69. http://dx.doi.org/10.52589/ijebi-vrtc3dl0.

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The study ascertains the extent to which content marketing is used by businesses. The objective of the study was to ascertain the extent to which content marketing is used by businesses. The study employed the quantitative research method where the data for the study were collected through the survey approach. The regression method was employed to analyse the data collected and it was found that: access to micro content does not significantly influence individual trust for a product compared to access to large content. However, access to content, online presence, age, and gender significantly

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Petr, Koreniuk, and Dmytrochenkov Mykyta. "ASSESSING THE EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS FOR ENSURING THE DEVELOPMENT OF THE ENTERPRISE." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(7) (December 27, 2023): 63–69. http://dx.doi.org/10.31319/2709-2879.2023iss2(7).293749pp63-69.

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The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to form modern marketing tools, which allows you to use Internet resources to communicate with consumers, increase their awareness to promote the goods and services of companies. The purpose of the article is to provide practical recommendations for evaluating the effectiveness of di

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Козлитина, О. М. "The economic content of the implementation of the strategy of competitiveness of industrial enterprises." Экономика и предпринимательство, no. 8(145) (January 19, 2023): 395–97. http://dx.doi.org/10.34925/eip.2022.145.8.076.

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Для успешного функционирования на рынке необходимо определить стратегию эффективного развития. Определить коэффициент менеджмента, как пример оценки конкурентоспособности. В ходе исследования, была дана оценка конкурентоспособности, определена шкала эффективности деятельности предприятия с учетом маркетингового потенциала. Был рассчитан показатель оценки эффективности маркетингового потенциала на предприятии. For successful functioning in the market, it is necessary to determine an effective development strategy. Determine the management coefficient as an example of assessing competitiveness.

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Королев, Н. А. "Classification of indicators for assessing the effectiveness of Internet marketing technologies used in the activities of an enterprise." Russian Economic Bulletin 7, no. 4 (2024): 381–86. http://dx.doi.org/10.58224/2658-5286-2024-7-4-381-386.

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современная практика экономической деятельности предприятий требует активного применения технологий интернет-маркетинга, которые позволяют совершенствовать маркетинговое продвижение продукции и бренда. Чем эффективнее используются технологии интернет-маркетинга, тем выше конкурентоспособность организации, поскольку маркетинговое управление определяет конкурентные позиции и место компании на каждом рынке. И в связи расширения сети Интернет и появления новейших цифровых технологий, интернет-маркетинг становится все более актуальным в практике российских и зарубежных предприятий. В представленной

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Alonso Dos Santos, Manuel, and Ferran Calabuig Moreno. "Assessing the effectiveness of sponsorship messaging." International Journal of Sports Marketing and Sponsorship 19, no. 1 (2018): 25–40. http://dx.doi.org/10.1108/ijsms-09-2016-0067.

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Purpose The purpose of this paper is to represent a pilot study which aims to explore the attention to sponsorship variable by assessing the level of congruence linked to both the sponsor and the sponsored entity (sponsee). Design/methodology/approach This research performed an experiment involving three different sporting activities where the level of congruence was perceived in a different way according to the different attributes of sponsorship message. Electroencephalograms were employed in order to measure reaction times when recognizing and identifying the level of congruence of sponsors

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Fedorova, Natalya, Anna Glinscaya, Ilia Panfilov, Elena Voronina, and Ella Markovskaia. "Cost-effectiveness of development strategy implementation: Key metrics and analysis methods for successful enterprise management." BIO Web of Conferences 116 (2024): 05003. http://dx.doi.org/10.1051/bioconf/202411605003.

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The article discusses key metrics and analysis methods for successful enterprise management to conduct an evaluation of the effectiveness of implementing a new marketing strategy. Key metrics and analysis methods play a crucial role in assessing the effectiveness of implementing a new marketing strategy. These tools provide the enterprise with the necessary data and information to make informed decisions and adjust strategic plans during implementation. Based on the results of analyzing key metrics and methods, the enterprise can form an informed view of how successfully the new marketing stra

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Piven, O. P., V. V. Malyi, O. V. Mitronova, and O. V. Shuvanova. "The study on the effectiveness of implementing marketing developments in the activities of pharmacies." Social Pharmacy in Health Care 8, no. 2 (2022): 44–53. http://dx.doi.org/10.24959/sphhcj.22.252.

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Aim: substantiation of methodical approaches to assessing the effectiveness of marketing developments to determine the quality of service to pharmacy visitors, the formation and evaluation of their loyalty and conducting research on the effectiveness of the implementation of these developments in the activities of pharmacies. Materials and methods: pharmacy reporting, logical, comparative analysis, grouping, content analysis, economic and statistical methods. Results. Methodical approaches to the evaluation of the effectiveness of marketing developments to determine the quality of service to p

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Izakova, Natalya, Larisa Kapustina, and Andrei Drevalev. "Performance of Social Media Marketing Communications of Industrial Companies." SHS Web of Conferences 93 (2021): 03027. http://dx.doi.org/10.1051/shsconf/20219303027.

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Social media activities create additional opportunities for industrial companies to increase sales in industrial markets. The results will be influenced by the intensity of communications and posting online, as well as the content and its integrity. The article analyses current trends, prospects and possibilities of using digital marketing communications in industrial markets. Advantages and disadvantages of social media marketing for industrial companies are identified. The authors propose a methodology for assessing the performance of social media marketing for industrial companies. It inclu

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Starikov, Evgeniy N., Nikolay V. Klein, and Valery I. Vorobyov. "Assessment of the industrial policy to the military-industrial complex effectiveness based on neural networks based on fuzzy logic." Digital models and solutions 3, no. 2 (2024): 43–54. http://dx.doi.org/10.29141/2949-477x-2024-3-2-4.

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The relevance of the topic under consideration on the development of universal applied methods for assessing the effectiveness and efficiency of industrial policy in the military-industrial complex (hereinafter - MIC) is due to its high practical significance in the context of the challenges of technological development associated with digitalization and informatization. It is also due to the peculiarities of the current stage of Russia’s economic development in the conditions of financial and technological sanctions from Western states. The purpose of the study is to develop the main provisio

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НАМЫСОВ, С. В., Б. Ю. ДЖАЛЬДЖИРЕЕВА, С. В. САНДЖИ-ГАРЯЕВ, et al. "METHODS OF ASSESSING THE ECONOMIC EFFICIENCY OF MARKETING ACTIVITIES OF COMPANIES." Экономика и предпринимательство, no. 10(159) (December 4, 2023): 753–57. http://dx.doi.org/10.34925/eip.2023.159.10.152.

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Авторами статьи проведен анализ работ зарубежных и отечественных исследователей в области оценки маркетинговой деятельности, на основании которого сделан вывод, что на сегодняшний день отсутствует единая методика. Исследование научной и публицистической литературы также продемонстрировало дефицит информации посвященной маркетинговой деятельности и ее оценки. Авторы изучили наиболее распространенные методы проведения оценки эффективности маркетинговой деятельности компаний и аргументировали, что для комплексной оценки необходимо комбинирование методов, т.к. при применении одного метода будут уч

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KRASYUK, Irina A., and Maksim A. PASHOLIKOV. "Marketing research as a source of competitive advantage formation." Economic Analysis: Theory and Practice 23, no. 9 (2024): 1700–1720. http://dx.doi.org/10.24891/ea.23.9.1700.

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Subject. The article is devoted to the assessment of the impact of marketing research on the results of industrial activity in shipbuilding. Objectives. The aim is to determine the logic of marketing research and assess the degree of influence of obtained results on the effectiveness of strategy implementation and competitiveness of an industrial company. Methods. The research rests on conceptual provisions defining the marketing paradigm of industrial development, which is based on the information component that ensures the improvement of marketing activities. Results. We presented the result

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Uzhanska, Tetiana. "Marketing Communications Decision Research." Integrated communications 14, no. 2 (2022): 38–47. http://dx.doi.org/10.28925/2524-2644.2022.2-14.7.

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The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named. Among them are research related to market study, advertising product testing, ideas for a communicative message, evaluation of the effectiveness of an advertising or PR campaign, and media research. It is emphasized that it is necessary to conduct pre- and post-testing to evaluate the effectiveness of the advertising campaign. Evaluation studies can be conducted several times within the framework of an adverti

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Lapidus, Azariy, and Topchiy Dmitry. "Formation of Methods for Assessing the Effectiveness of Industrial Areas’ Renovation Projects." IOP Conference Series: Materials Science and Engineering 471 (February 23, 2019): 022034. http://dx.doi.org/10.1088/1757-899x/471/2/022034.

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Desmet, Pierre. "Effectiveness of measures assessing response to price information." Journal of Product & Brand Management 25, no. 7 (2016): 676–86. http://dx.doi.org/10.1108/jpbm-06-2015-0908.

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Purpose Questionnaire measures of consumers’ willingness to pay (WTP) and price sensitivity are biased, yet these declarative methods can aid managerial decision-making. Additional choices involve which question formats to use (open-ended or discrete choice) and how many questions (unique versus multiple). This paper aims to inform such choices for online data collection with an empirical evaluation of the size of the bias induced by four methods (price acceptability, price judgements, multiple discrete choices and single discrete choices) in a realistic choice context. Design/methodology/appr

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Farida, Eka. "Implementation of Digital Marketing Learning to Develop Capabilities in Making Video Content Marketing." IJEBD (International Journal of Entrepreneurship and Business Development) 7, no. 1 (2024): 56–65. http://dx.doi.org/10.29138/ijebd.v7i1.2598.

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Purpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos. Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experimental method is used to test the effectiveness of digital marketing learning in experimental classes in management study programs. An ex-post facto method to test the effectiveness of digital marketing learning through assessing content marketing videos created by student working

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Курбанчиева, А. У., and Т. А. Камалова. "The main approaches to assessing the effectiveness of marketing, the basic methods for identifying errors and weaknesses of the country's marketing system." Экономика и предпринимательство, no. 6(119) (June 23, 2020): 180–84. http://dx.doi.org/10.34925/eip.2020.119.6.033.

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Любая деятельность в рамках организации предполагает несение затрат с последующим получением доходов. Эффективность маркетинга во многом зависит от того, как построена служба маркетинга в организации, какие задачи и на каком уровне она решает. Для оценки эффективности маркетинга необходимо выполнение определенных действий. Результат подобной оценки -определение тех направлений маркетинга, которые расходятся с определяемыми рынком стратегий и с существующими стратегическими ориентирами. Any activity within the organization involves the bearing of costs with the subsequent receipt of income. The

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Axtamovna, Ibragimova Feruza, and Ikramova Durdona Olimjon Qizi. "Improving the methodology for assessing the effectiveness of marketing research in the field of freight transportation." International Journal Of Management And Economics Fundamental 5, no. 3 (2025): 26–29. https://doi.org/10.37547/ijmef/volume05issue03-04.

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This article presents a multidimensional framework for evaluating the effectiveness of marketing research in freight transportation. Drawing on both quantitative and qualitative methods, the study identifies and tests key performance indicators (KPIs) that integrate operational, strategic, and perceptual factors. Three freight companies—representing maritime, road, and rail transport—participated in a six-month pilot, applying the proposed framework to gauge the impact of marketing research on outcomes such as load factor, delivery accuracy, market expansion, and customer loyalty. Results indi

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Uteubayeva, A. T., А. А. Kabiyev, and М. Imangaliyeva. "ECONOMIC ASPECTS OF BANK MARKETING AND THE REAL SECTOR." REPORTS 2, no. 330 (2020): 150–53. http://dx.doi.org/10.32014/2020.2518-1483.44.

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In an era of rapid technological development and increasing competition, the value of the mass customer as a source of profit is growing steadily. The client becomes the main asset of the bank, its needs and requirements are in the focus of the banking business. The survival strategy in the struggle for the mass customer is based on the submission of all business processes and procedures to one single goal – customer satisfaction. In the future, business performance will be determined by the degree of customer satisfaction. The economic crisis, the crisis of industrial production is pushing fo

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Komleva, N. S. "DEVELOPMENT OF A MARKETING STRATEGY FOR AN INDUSTRIAL ENTERPRISE AND ASSESSMENT OF ITS EFFECTIVENESS." Scientific Review: Theory and Practice 10, no. 9 (2020): 2036–46. http://dx.doi.org/10.35679/2226-0226-2020-10-9-2036-2046.

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A well-formed strategy allows any enterprise to have a more stable position in the market and make decisions with confidence in various situations. The efficiency of the enterprise depends on the process of forming a marketing strategy, its justification and implementation. This is due to the fact that it is the strategy that implies the setting of long-term goals and objectives for their implementation, the strategy sets the direction of activities and determines the tools for business development. The article presents the systematization of theoretical and practical approaches to the develop

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HROMOVA, Olha, and Oleksandr KOZLOV. "Research on the use of marketing instruments influence on consumer behavior on the example of BOMBA-TOUR LLC, Vinnytsia." Economics. Finances. Law, no. 12 (December 5, 2019): 26–28. http://dx.doi.org/10.37634/efp.2019.12.6.

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The article explores the use of marketing tools to influence consumer behavior using the example of Bomba-Tour LLC in Vinnytsia. The characteristic of the tourist company Bomba-Tour LLC, Vinnitsa, is given. The elements of promoting a tourism organization are structured. The main marketing tools for promoting Bomba-Tour LLC on the Internet are indicated. Note that there is no methodology for assessing the effectiveness of marketing tools in the management of unstable systems, including the various phases of instability, dramatically reduces the importance of marketing as a way of influencing t

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Putra, Ida Bagus Damar, A. A. A. Wulandira Sawitri Djelantik, I. Made Sudarma, and Ary Bakhtiar. "Utilization and Effectiveness of Agro-industrial Digital Marketing in Malang Raya." Agriecobis : Journal of Agricultural Socioeconomics and Business 7, no. 02 (2024): 118–28. http://dx.doi.org/10.22219/agriecobis.v7i02.35208.

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In the digital era, the agro-industrial sector has transitioned from conventional marketing to digital marketing. One of the agro-industry companies in Malang Raya, ALE, focuses on processing fruits and vegetables into healthy snack chips. The company engages in various digital marketing activities, including sales through e-commerce platforms such as Shopee, Tokopedia, and Lazada, and promotional efforts on social media platforms like TikTok and Instagram. This research aims to analyze (1) the utilization of digital marketing, and (2) the effectiveness of social media promotion based on engag

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KALINICHENKO, Maksim P., Aleksandr S. VASIN, Eduard V. KHLYNIN, and Boris A. MALIKOV. "Assessing the effectiveness of the sustainable circular transformation strategy at industrial enterprises." Regional Economics: Theory and Practice 23, no. 4 (2025): 136–54. https://doi.org/10.24891/re.23.4.136.

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Subject. This article discusses the issues related to the implementation of the circular economy principles at Russian industrial enterprises. Objectives. The article aims to develop a scientific and methodological approach to the assessment and analysis of the effectiveness of functional strategies of industrial enterprises. Methods. For the study, we used a systems analysis. Results. The article presents an author-developed scientific and methodological approach to assessing the effectiveness of sustainable circular transformation strategies at industrial enterprises, as well as a system of

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ПЕТРОВСЬКА, Світлана, та Андрій ЯКІВЧЕНКО. "PESTLE – АНАЛІЗ ЯК ІНСТРУМЕНТ РОЗВИТКУ ТА ВПРОВАДЖЕННЯ ІННОВАЦІЙНОГО МАРКЕТИНГУ ПРОМИСЛОВОГО ПІДПРИЄМСТВА". Herald of Khmelnytskyi National University. Economic sciences 334, № 5 (2024): 219–24. https://doi.org/10.31891/2307-5740-2024-334-30.

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The article is devoted to the diagnosis of the problems of the formation of the management mechanism of innovative marketing of industrial enterprises of Ukraine. The study covers issues of development and limitations in market relations, and also offers a comprehensive approach to the analysis of this topic. The methodological approach to diagnosis includes different levels of analysis – from internal organizational processes to market and social factors. The article presents the algorithm developed by the authors for diagnosing problems and developing a management mechanism for innovative ma

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Lebedeva, Natalia Yu, Alisa V. Olisaeva, and Kheda M. Musayeva. "ANALYTICAL TOOLS FOR ASSESSING MANAGERIAL EFFICIENCY AT THE ENTERPRISE LEVEL." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 11 (2021): 99–105. http://dx.doi.org/10.36871/ek.up.p.r.2021.11.02.013.

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The article is devoted to the enterprise management system, which consists of several sub-systems represented by marketing, human resources, finance, logistics, etc. The author considers the ana-lytical tools for assessing enterprise management, which consists of general scientific, computational, heuris-tic and combined evaluation methods. Several directions are proposed for evaluating the effectiveness of enterprise management, work on which should be carried out simultaneously.

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Kudina, Alevtyna. "Metodology for assessing the effectiveness of brand management system in fashion industry." Marketing and Digital Technologies 7, no. 4 (2023): 140–52. http://dx.doi.org/10.15276/mdt.7.4.2023.10.

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Aim of the article. The method of evaluating the effectiveness of the implementation of the brand management system at the enterprises of the fashion industry is considered, taking into account the evaluation of the qualifications and efficiency of the employees at the enterprise, the evaluation of the effectiveness of marketing tools and brand management measures. The specificity of the organizational and methodical approach to brand management of light industry enterprises is determined. Criteria for assessing the efficiency of employees and methods of their evaluation have been developed. T

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Dzhadan, Irina. "EVOLUTION OF ECONOMIC INTEGRATION OF THE INFLUENCE OF THE DEVELOPMENT OF THE NATIONAL ECONOMY ON INDUSTRIAL AND TECHNOLOGICAL MARKETING." International Journal of New Economics and Social Sciences 6, no. 2 (2017): 86–96. http://dx.doi.org/10.5604/01.3001.0010.7626.

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The article examines the parameters for assessing the globalization advantages of national economies on the basis of quantitative indicators, a system of indicators of the effectiveness of economic globalization and their relationship with the economic indicators of the country. The technological structure of the Ukrainian economy and prospects for its development are analyzed. The vector of development of the Ukrainian economy in the process of transition to the sixth technological structure on the basis of marketing approaches in the conditions of globalization is determined.

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Kolontaievskyi, O., and I. Prylepo. "EVALUATION OF THE EFFECTIVENESS OF MARKETING MANAGEMENT ACTIVITIES OF ACCOMMODATION FACILITIES." Municipal economy of cities 5, no. 186 (2024): 33–38. http://dx.doi.org/10.33042/2522-1809-2024-5-186-33-38.

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The article aims to determine the indicators and the algorithm for evaluating the effectiveness of the management of marketing activities of accommodation facilities. The main approaches to defining the concepts of ‘efficiency of marketing activity management’ and ‘effectiveness of marketing activity management’ are analysed. The study considers the organisational-economic mechanism used in the organisational, financial, and economic management of accommodation facilities. It defines the features and conditions of using the qualimetry methodology to evaluate the effectiveness of the organisati

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Suriya Kumari, A., S. Mani, and A. Arumugam. "Assessing the effectiveness of social marketing strategies in regulating exploitative buying behaviour in bangalore's urban sector." Salud, Ciencia y Tecnología - Serie de Conferencias 3 (June 13, 2024): 910. http://dx.doi.org/10.56294/sctconf2024910.

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In the urban landscape of Bangalore, the rapid proliferation of consumerism has led to a complex web of buying behaviors, often driven by exploitative marketing tactics. This study aims to evaluate the effectiveness of social marketing strategies in mitigating such exploitation and fostering more responsible consumer behavior. The research employs a mixed-methods approach, combining quantitative analysis of consumer trends with qualitative insights from marketing experts and urban consumers. Through surveys and interviews conducted across diverse demographic segments in Bangalore, the study se

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Geregey, A. M., E. S. Shuporin, and V. K. Takh. "The modern approaches to the assessment of safety and efficiency of application of industrial exoskeletons." Russian Journal of Occupational Health and Industrial Ecology, no. 9 (March 19, 2020): 599. http://dx.doi.org/10.31089/1026-9428-2019-59-9-599-600.

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Aman, Yosanda Zata, Dyah Setyawati, Diah Widiawati, and Shallya Yudha Tama. "Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 9334–39. http://dx.doi.org/10.31539/costing.v7i4.10504.

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In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to identify effective digital marketing strategies in increasing brand awareness in the digital era. This research applies qualitative research methods. The data collection technique used is literature study. The data that has been collected is then analyzed through three stages, n

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