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Relevant bibliographies by topics / Methods of marketing

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Academic literature on the topic 'Methods of marketing'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "Methods of marketing"

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Vokurka, Robert J., Stephen W. McDaniel, and Noelle Cooper. "Church Marketing Communication Methods." Services Marketing Quarterly 24, no. 1 (2002): 17–32. http://dx.doi.org/10.1300/j396v24n01_02.

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Scott Armstrong, J., Roderick J. Brodie, and Shelby H. McIntyre. "Forecasting methods for marketing." International Journal of Forecasting 3, no. 3-4 (1987): 355–76. http://dx.doi.org/10.1016/0169-2070(87)90029-x.

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Friedman, Hershey H., and Linda Weiser Friedman. "Marketing methods for software." Journal of Systems and Software 7, no. 3 (1987): 207–12. http://dx.doi.org/10.1016/0164-1212(87)90042-2.

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Krasyuk, Irina, and Alexey Bragin. "Marketing methods of industrial activity management: adaptive marketing." E3S Web of Conferences 402 (2023): 13008. http://dx.doi.org/10.1051/e3sconf/202340213008.

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The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system ar

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Дрыгин, В. Ю. "Methods of managing marketing projects in a marketing agency." Экономика и предпринимательство, no. 7(120) (July 9, 2020): 629–32. http://dx.doi.org/10.34925/eip.2020.120.7.128.

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В статье проведен анализ существующих методов управления проектами, такими как Scrum, Lean, Kanban и SixSigma. Выделены их сильные и слабые стороны. Описаны отличительные особенности управления маркетинговым проектом в маркетинговой организации. Предложено дополнение к методу Scrum для адаптации процесса управления маркетинговыми проектами. Приведены результаты первичной апробации метода. The article analyzes existing project management methods such as Scrum, Lean, Kanban, and SixSigma. Their strengths and weaknesses are highlighted. The distinctive features of managing a marketing project in

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Kutlaliev, Askhat. "Sociological Methods of Marketing Research." Journal of Economic Sociology 8, no. 5 (2007): 172–79. http://dx.doi.org/10.17323/1726-3247-2007-5-172-179.

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Lynn, Ann, and Michael Lynn. "Methods for Evaluating Marketing Options." Cornell Hotel and Restaurant Administration Quarterly 44, no. 2 (2003): 75–84. http://dx.doi.org/10.1177/0010880403442007.

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Gaitniece, Elina. "DIGITAL MARKETING PERFORMANCE EVALUATION METHODS." CBU International Conference Proceedings 6 (September 24, 2018): 135–40. http://dx.doi.org/10.12955/cbup.v6.1145.

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The share of digital marketing from total marketing spending is increasing fast year by year. Still the majority of companies admit that they are missing clear methods on how to evaluate (positive/negative) effects obtained using digital marketing. As this field of digital marketing is relatively new, there are no firm and widely recognized measurement methods resulting in marketing specialists being confused by an overwhelming amount and variety of different digital marketing metrics and large amounts of data. Therefore, the aim of this paper is to list the existing methods which could help m

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Civaner, Murat. "Marketing Methods of Pharmaceutical Companies." Toraks Cerrahisi Bulteni 5, no. 1 (2014): 33–39. http://dx.doi.org/10.5152/tcb.2014.005.

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Стариченко, Н. В. "Specific methods of marketing research." Вестник МИРБИС, no. 3(35) (November 2, 2023): 152–59. http://dx.doi.org/10.25634/mirbis.2023.3.17.

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Актуальность исследования. Конкурентная среда в России становиться все более острой. Предпринимателем сложнее привлекать клиентов и удерживать их внимание на своих услугах и продукте. Чтобы иметь конкурентные преимущества на рынке производителей продукции, недостаточно улучшать качество производимой продукции. Помимо этого, необходимо использовать различные маркетинговые стратегии, которые помогут выделить бизнес на высококонкурентном рынке товаров и услуг и «завоевать» внимание потребителя. В условиях жесткой конкуренции маркетинг является важной функцией бизнеса, в основе ее реализации лежит

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Dissertations / Theses on the topic "Methods of marketing"

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Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.

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Spring, Penny N. "Statistical methods in database marketing." Capelle a/d IJssel : Labyrint Publication, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009880745&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Kraus, Kateryna Mykolaivna. "AMBUSH MARKETING AS ONE OF THE PROMISING MODERN UNCONVENTIONAL METHODS OF MARKETING TECHNIQUES." Thesis, Полтава: РВВ ПУЕТ, 2016. http://dspace.puet.edu.ua/handle/123456789/4618.

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Морозова, Ірина Анатоліївна, Ирина Анатольевна Морозова, Iryna Anatoliivna Morozova, and T. V. Kirichenko. "The basic methods of analysis of marketing information." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34977.

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For taking the specific management decisions, supervisor needs an objective and general information about the position of the firm in the market and the general market situation. The information we can get from market research. Data gathering involves collecting as much information as possible about the market for the more accurate analysis. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34977

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Oest, Rutger Daniel van. "Essays on quantitative marketing models and Monte Carlo integration methods." [Amsterdam : Rotterdam : Thela Thesis] ; Erasmus University [Host], 2005. http://hdl.handle.net/1765/6776.

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Sheridan, John V. (John Vincent) 1960 Carleton University Dissertation Management Studies. "An Examination of international market selection methods in small and medium-sized technology firms." Ottawa.:, 1988.

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Richard, Émile. "Regularization methods for prediction in dynamic graphs and e-marketing applications." Phd thesis, École normale supérieure de Cachan - ENS Cachan, 2012. http://tel.archives-ouvertes.fr/tel-00906066.

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Predicting connections among objects, based either on a noisy observation or on a sequence of observations, is a problem of interest for numerous applications such as recommender systems for e-commerce and social networks, and also in system biology, for inferring interaction patterns among proteins. This work presents formulations of the graph prediction problem, in both dynamic and static scenarios, as regularization problems. In the static scenario we encode the mixture of two different kinds of structural assumptions in a convex penalty involving the L1 and the trace norm. In the dynamic s

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Kouremenos, Athanasios G. "The use of quantitative methods in marketing : a theoretical and empirical analysis." Thesis, University of Strathclyde, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.346410.

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Schaefer, Thomas J. "Incoterms(RTM) Use in Buyer-Seller Relationships| A Mixed Methods Study." Thesis, University of Missouri - Saint Louis, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10602251.

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<p>The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms? rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party?s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms? rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logi

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Parlamis, Jennifer D., Noam Ebner, Lorianne D. Mitchell, and Roy Lewicki. "The Medium, the Message and the Methods: Teaching Negotiation Online." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/8316.

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Books on the topic "Methods of marketing"

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Stone, Bob. Successful direct marketing methods. 5th ed. NTC Business Books, 1994.

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1948-, Jacobs Ron, ed. Successful direct marketing methods. 7th ed. McGraw-Hill, 2001.

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Michael, Hussey, ed. Quantitative methods in marketing. 2nd ed. International Thomson Business, 1999.

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J, Hooley Graham, and Hussey Michael K, eds. Quantitative methods in marketing. Dryden, 1995.

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J, Hooley Graham, and Hussey Michael K, eds. Quantitative methods in marketing. Academic Press, 1994.

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Seymour, Daniel. Marketing research: Qualitative methods for the marketing professional. Probus Pub. Co., 1988.

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P, Bagozzi Richard, ed. Advanced methods of marketing research. Blackwell Business, 1994.

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McIntyre, Raymond D. Marketing methods in small software companies. The Author], 1995.

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Dickinson, John R. The bibliography of marketing research methods. 3rd ed. Lexington Books, 1990.

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Iacobucci, Dawn. Marketing models: Multivariate statistics and marketing analytics. South-Western, Cengage Learning, 2013.

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Book chapters on the topic "Methods of marketing"

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Wilson, Alan I. "Sampling methods." In Marketing Research. Macmillan Education UK, 2019. http://dx.doi.org/10.1057/978-1-352-00112-9_8.

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Juska, Jerome M. "Marketing Research Methods." In Integrated Marketing Communication, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9780367443382-3.

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Batat, Wided. "Customer experience research methods." In Experiential Marketing. Routledge, 2019. http://dx.doi.org/10.4324/9781315232201-13.

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Baker, Michael J. "Data collection methods." In Research for Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21230-9_8.

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Ozanne, Julie L., and Laurel Anderson. "Action research methods in consumer culture." In Marketing Management. Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-21.

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Accardi-Petersen, Michelle. "A Practical Case for Using Agile Methods." In Agile Marketing. Apress, 2011. http://dx.doi.org/10.1007/978-1-4302-3316-9_2.

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Fritz, Wolfgang, Michael Kempe, and Bettina Lorenz. "Validation of Brand Relationship Types Using Advanced Clustering Methods." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_15.

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Singh, Animesh, Aum Shah, and Padmini Sankaramurthy. "Precision marketing." In High-Performance Automation Methods for Computational Intelligent Systems. CRC Press, 2025. https://doi.org/10.1201/9781003643609-10.

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Yamazaki, Toshio. "Deployment of Marketing Methods." In Japanese and German Enterprises. Springer Nature Singapore, 2024. https://doi.org/10.1007/978-981-97-4880-8_10.

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Cross, Samantha N. N., and Mary C. Gilly. "Research methods for innovative cultural marketing management (CMM)." In Marketing Management. Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-20.

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Conference papers on the topic "Methods of marketing"

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Uhodnikova, Olena, Roman Oleksenko, Mariia Pokolodna, Oksana Yurynets, and Kostiantyn Viatkin. "MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.71.

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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for the reconstruction of territories. Problem statement: the problem is that the la

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Falovych, Volodymyr, Nataliia Falovych, Oksana Shevchuk, and Liliya Yakymyshy. "Modern methods of marketing research in the development of digital communications." In Achievements of Science and Education in the Modern World. PE Lesiuk T.P., 2025. https://doi.org/10.64076/iedc250614.04.

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Gong, Lihua, Qinghua Xiao, Yuchen Song, Wei Liu, Linlin Gu, and Hua Zhou. "Power Marketing Based on Deep Reinforcement Learning Can Explain Large Data Mining Methods." In 2024 International Conference on Intelligent Computing and Data Mining (ICDM). IEEE, 2024. http://dx.doi.org/10.1109/icdm63232.2024.10761985.

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Hamberg, Joel. "Going “Green” with Your Painting Company." In Paint and Coatings Expo (PACE) 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00037.

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Abstract This article will help you as a painting contractor to make the change to green products. Four things will be highlighted: How to identify “green” paint products, application methods, marketing their use and turning your project into a winner.

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Заякина, Ирина Александровна, and Ксения Алексеевна Петрова. "METHODS OF CONDUCTING MARKETING RESEARCH." In Концепции взаимоотношений различных областей науки в современных условиях: сборник статей международной научной конференции (Санкт-Петербург, Июль 2024). Crossref, 2024. http://dx.doi.org/10.37539/240731.2024.24.39.003.

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В данной статье рассматриваются ключевые аспекты разведочных, описательных и казуальных исследований, их сходства и различия, особенности применения. This article discusses the key aspects of exploratory, descriptive and casual research, their similarities and differences, and application features.

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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very s

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Lazarević, Dina, Nevena Ćurić, and Katarina Radlovački. "Access and methods of marketing research." In 4th International Scientific Conference: Knowledge based sustainable economic development. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/eraz.2018.891.

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Zhou, Meitong. "Analysis of New Media Marketing Methods." In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220603.123.

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Youqin Pan and Zaiyong Tang. "Ensemble methods in bank direct marketing." In 2014 11th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2014. http://dx.doi.org/10.1109/icsssm.2014.6874056.

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Aman, Hoda Mohamed. "Cultural identities in Marketing and Branding: Appreciation vs. Appropriation." In 8th International Visual Methods Conference. AIJR Publisher, 2024. http://dx.doi.org/10.21467/proceedings.168.19.

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Cultural identities play a pivotal role in the realm of marketing and branding, serving as unique markers that distinguish individuals and communities. This research delves into the nuanced relationship between cultural appreciation and cultural appropriation in marketing, highlighting the potential benefits and pitfalls of each approach. Through a comprehensive analysis of existing literature and real-world case studies, this study illuminates how cultural identities are leveraged in brand development. The research underscores the ethical considerations surrounding the use of cultural identit

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Reports on the topic "Methods of marketing"

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Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

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This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d

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Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3762.

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The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process,

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Sapién Aguilar, AL, LC Piñón Howlet, MC Gutiérrez-Díez, M. Carrera Ramos, and R. Sepúlveda López. Method for developing a marketing plan: A knowledge management tool for entrepreneurs. Revista Latina de Comunicación Social, 2019. http://dx.doi.org/10.4185/rlcs-2019-1385en.

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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti

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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis

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Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that includ

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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile

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Engel, Bernard, Yael Edan, James Simon, Hanoch Pasternak, and Shimon Edelman. Neural Networks for Quality Sorting of Agricultural Produce. United States Department of Agriculture, 1996. http://dx.doi.org/10.32747/1996.7613033.bard.

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The objectives of this project were to develop procedures and models, based on neural networks, for quality sorting of agricultural produce. Two research teams, one in Purdue University and the other in Israel, coordinated their research efforts on different aspects of each objective utilizing both melons and tomatoes as case studies. At Purdue: An expert system was developed to measure variances in human grading. Data were acquired from eight sensors: vision, two firmness sensors (destructive and nondestructive), chlorophyll from fluorescence, color sensor, electronic sniffer for odor detecti

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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment

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