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Dissertations / Theses on the topic 'Methods of marketing'

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Published: 7 June 2025

Last updated: 16 July 2025

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1

Ahlberg, Jakob. "Successful Methods of Viral Marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39843.

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2

Spring, Penny N. "Statistical methods in database marketing." Capelle a/d IJssel : Labyrint Publication, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009880745&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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3

Kraus, Kateryna Mykolaivna. "AMBUSH MARKETING AS ONE OF THE PROMISING MODERN UNCONVENTIONAL METHODS OF MARKETING TECHNIQUES." Thesis, Полтава: РВВ ПУЕТ, 2016. http://dspace.puet.edu.ua/handle/123456789/4618.

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4

Морозова, Ірина Анатоліївна, Ирина Анатольевна Морозова, Iryna Anatoliivna Morozova, and T. V. Kirichenko. "The basic methods of analysis of marketing information." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34977.

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For taking the specific management decisions, supervisor needs an objective and general information about the position of the firm in the market and the general market situation. The information we can get from market research. Data gathering involves collecting as much information as possible about the market for the more accurate analysis. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34977

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5

Oest, Rutger Daniel van. "Essays on quantitative marketing models and Monte Carlo integration methods." [Amsterdam : Rotterdam : Thela Thesis] ; Erasmus University [Host], 2005. http://hdl.handle.net/1765/6776.

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6

Sheridan, John V. (John Vincent) 1960 Carleton University Dissertation Management Studies. "An Examination of international market selection methods in small and medium-sized technology firms." Ottawa.:, 1988.

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7

Richard, Émile. "Regularization methods for prediction in dynamic graphs and e-marketing applications." Phd thesis, École normale supérieure de Cachan - ENS Cachan, 2012. http://tel.archives-ouvertes.fr/tel-00906066.

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Predicting connections among objects, based either on a noisy observation or on a sequence of observations, is a problem of interest for numerous applications such as recommender systems for e-commerce and social networks, and also in system biology, for inferring interaction patterns among proteins. This work presents formulations of the graph prediction problem, in both dynamic and static scenarios, as regularization problems. In the static scenario we encode the mixture of two different kinds of structural assumptions in a convex penalty involving the L1 and the trace norm. In the dynamic s

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8

Kouremenos, Athanasios G. "The use of quantitative methods in marketing : a theoretical and empirical analysis." Thesis, University of Strathclyde, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.346410.

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9

Schaefer, Thomas J. "Incoterms(RTM) Use in Buyer-Seller Relationships| A Mixed Methods Study." Thesis, University of Missouri - Saint Louis, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10602251.

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<p>The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms? rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party?s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms? rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logi

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10

Parlamis, Jennifer D., Noam Ebner, Lorianne D. Mitchell, and Roy Lewicki. "The Medium, the Message and the Methods: Teaching Negotiation Online." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/8316.

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11

Brown, Bruce E. "Analysis of performance instruction delivery methods on student achievement in principles of marketing." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39560.

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This study investigated the use of alternative performance instruction delivery methods on student achievement in a Principles of Marketing course taught at New River Community College during the 1993 fall semester. The study sought to determine if alternative delivery methods of performance instruction would influence students' achievement in the course. The design of the study was quasi-experimental. Two treatment groups were engaged by this study. One group received performance instruction using group-directed lecture methods. The other group received performance instruction using dista

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12

Lindgren, Andrée, and Daniar Mohidin. "Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed." Thesis, Uppsala universitet, Industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413262.

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The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. The study is performed as a case study at a clinical research organization in Uppsala, Sweden 2020. Qualitative and quantitative methods were applied through interviews with search engine optimizing (SEO) specialist and with interviews with busin

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Brown, Bruce Edward. "Analysis of performance instruction delivery methods on student achievement in principles of marketing /." This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10032007-171716/.

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14

Colosimo, Mark. "A Data-Driven and Mixed Methods Analysis of Automotive Retail Operations Management." Thesis, Wayne State University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10973231.

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<p> The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell

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15

Oliveira, Sérgio Luis Ignácio de. "Os primeiros estudos em marketing: contexto, institucionalização e método." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/13445.

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Made available in DSpace on 2016-04-28T14:16:44Z (GMT). No. of bitstreams: 1 Sergio Luis Ignacio de Oliveira.pdf: 6758264 bytes, checksum: c6bdd87612c49b9c548129e00aa7c9a3 (MD5) Previous issue date: 2009-10-15<br>This Research analyzes the use of philosophical and scientific methods used by the first ones theoretical in Marketing in the beginning of the century XX. For us to find such methodological indications we discoursed regarding the modifications happened in the context of the organizations in North American territory for us to demarcate as these alterations they created problems that

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16

Cohen, Josef. "Outcomes of a marketing knowledge intervention using a metaphoric story-line approach : a mixed-methods study of 5 Israeli SMEs." Thesis, University of Derby, 2017. http://hdl.handle.net/10545/621618.

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The purpose of this mixed-methods research is to determine the effectiveness of the Kingdom Marketing (KM) intervention for improving Israeli SME marketing knowledge among managers and employees of Israeli small and medium-sized business. The secondary objective of the study was to portray the process of change in participating organisations. The newly developed KM intervention programme was designed to enhance Israeli SMEs’ marketing knowledge and marketing strategy, imparting new marketing skills and allowing SMEs to operate with better marketing knowledge. The intervention uses a metaphoric

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17

Machlouzarides, Haris. "Improving the deployment model of modern electronic marketing methods for the Cyprus tourism organisation." Thesis, Middlesex University, 2009. http://eprints.mdx.ac.uk/7226/.

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Traditional business models that used to govern the operations of travel and tourism businesses, defined in a rigid way their functional areas and the relationships among them. The advent of Information and Communication Technologies (ICT) has driven the transformation of these business models into novel destination marketing models. National Tourism Organisations’ task of managing the process of destination marketing has been augmented with the advent of electronic marketing methods. The complexity of managing the diverse interests of the multiplicity of the stakeholders involved in destinati

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18

Sloan, Hugh J. "Respondent self-completion on computers in marketing research : computers compared with alternative collection methods /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259094256.

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19

Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business

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20

Huske, Brett. "Communication methods utilized by convention & meeting planners as they relate to ski destinations." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005huskeb.pdf.

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21

Lomax, Alice Wendy. "Line extension and cannibalisation : an evaluation of measures and methods based on longitudinal consumer panel data." Thesis, London Business School (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.264993.

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22

Prykhodko, I. "Influence of design and its methods on the human subconscious." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11423.

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23

Hastings, William R. "An exploration of how Generation Y demographics and point of sale marketing methods affect Generation Y’s purchasing decisions in bars." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/15109.

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Master of Science<br>Department of Hospitality Management and Dietetics<br>Betsy Barrett<br>Alcoholic beverages and on premise alcoholic beverage retailers have become important to the food and beverage industry in the past three millennia. On premise consumption of alcoholic beverages is necessary for income in bars which makes it crucial for alcoholic beverage producers and retailers to identify methods to increase sales and consumption of their products. One method used by retailers and producers is to market their product at the point of sale (POS). However, the effectiveness of various

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24

Haydock, Michael P. "Portfolio Construction: The Efficient Diversification of Marketing Investments." ScholarWorks, 2008. https://scholarworks.waldenu.edu/dissertations/485.

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Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing pr

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25

CHEN, Wei. "Predicting customer responses to direct marketing : a Bayesian approach." Digital Commons @ Lingnan University, 2007. https://commons.ln.edu.hk/mkt_etd/11.

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Direct marketing problems have been intensively reviewed in the marketing literature recently, such as purchase frequency and time, sales profit, and brand choices. However, modeling the customer response, which is an important issue in direct marketing research, remains a significant challenge. This thesis is an empirical study of predicting customer response to direct marketing and applies a Bayesian approach, including the Bayesian Binary Regression (BBR) and the Hierarchical Bayes (HB). Other classical methods, such as Logistic Regression and Latent Class Analysis (LCA), have been conducte

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26

Harudová, Kateřina. "Moderní metody marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76968.

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27

Lundström, Jennifer, and Madeleine Sjöbom. "Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15855.

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Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than traditional marketing? Purpose: The purpose of this study is to analyse how consumers perceive guerrilla marketing in contrast to traditional marketing, looking at a gender perspective. This to be able to determine whether it is more beneficial for a co

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28

Blossom, Dudley. "Theoretical, methodological and analytical methods for exploring emotional episodes: Applications to consumption emotions and emotional satisfaction." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279998.

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Research in consumption behavior often assumes emotion to be an antecedent or consequence of consumption rather than an integral part of consumption as it occurs. Psychological approaches to emotion often magnify this issue by using a cognitive model focussed on emotion as an outcome. This paper proposes a conceptualization of emotion as a process and an integral part of the consumption experience, perhaps even the reason for the experience. The focus is not specifically on emotional outcomes and their subsequent impact on behavior but on the process by which we experience emotion in a consump

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29

Jandová, Pavlína. "Moderní metody marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10892.

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Traditional marketing methods are losing their effectiveness and credibility. It has been worse and worse to communicate with customers, and marketers are therefore looking for new techniques and way how to appeal buyers. They turn to the use of modern marketing methods, which typical features are possibility of accurate targeting and low costs, and, also, the fact that they are still not considered being a classic promotion. In the theoretical part of the diploma thesis the alternative marketing forms are described; word-of-mouth, product placement, guerilla marketing, mobile marketing, event

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30

Clark, Elijah G. "Integrating Consumer Feedback Into Business Marketing Strategies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3286.

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Consumer feedback and reviews are critical to the success of businesses because 49% of consumers trust online reviews more than other sources. The purpose of this multicase study was to explore marketing managers' strategies for using consumer reviews to improve marketing success, brand awareness, and their clients' profitability. The conceptual framework for this study was built upon organizational theory and disruptive innovation theory. The participants were recruited through local events, social media, and e-mail. Data were collected from public online records and semistructured telephone

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31

Englund, Tessa Rhianon. "Exploring Progress, Barriers and Opportunities for the Branded FNV Marketing Campaign to Impact Fruit and Vegetable Consumption: A Mixed-Methods Evaluation." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/104142.

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Unhealthy food and beverage products marketed through diverse media platforms contribute to poor diet quality, obesity, and chronic diseases in the United States (US). Limited empirical research is available on the effectiveness of integrated marketing communications (IMC) and branded media campaigns used to positively influence Americans' diet-related cognitive, behavioral and health outcomes. The purpose of this research was to assess and inform the Partnership for a Healthier America's Fruits and Veggies (FNV) Campaign to increase fruit and vegetable purchases and intake among targeted teen

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Englund, Tessa R. "Exploring Progress, Barriers and Opportunities for the Branded FNV Marketing Campaign to Impact Fruit and Vegetable Consumption: A Mixed-Methods Evaluation." Diss., Virginia Tech, 2020. http://hdl.handle.net/10919/104142.

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Unhealthy food and beverage products marketed through diverse media platforms contribute to poor diet quality, obesity, and chronic diseases in the United States (US). Limited empirical research is available on the effectiveness of integrated marketing communications (IMC) and branded media campaigns used to positively influence Americans' diet-related cognitive, behavioral and health outcomes. The purpose of this research was to assess and inform the Partnership for a Healthier America's Fruits and Veggies (FNV) Campaign to increase fruit and vegetable purchases and intake among targeted teen

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33

Austin, Jason Paul. "Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/79484.

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The purpose of this sequential exploratory mixed methods study was to develop and test a theory of planned behavior questionnaire that includes both direct and belief-based measures for seeking professional help from a MFT for participants and their spouses during times of relationship distress. To complete this goal, three focus groups (N = 24) were conducted to elicit the salient behavioral, normative, and control beliefs associated with seeking professional help from a MFT for participants and their spouses during times of relationship distress. The data was member checked and then analyze

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34

Al, Daghstani Asem, Husam Imran Mousa, and Mohammad Rastegari. "Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87302.

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As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. One of these research gaps is the lack of niched information about each effect of using social media. This paper aims at contributing to filling this

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Mousa, Husam Imran, Daghstani Asem Al, and Mohammad Rastegari. "Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87485.

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As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. One of these research gaps is the lack of niched information about each effect of using social media. This paper aims at contributing to filling this

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36

Heger, Roland Helmut. "Value Measurement for New Product Category: a Conjoint Approach to Eliciting Value Structure." PDXScholar, 1996. https://pdxscholar.library.pdx.edu/open_access_etds/1305.

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Ability to measure value from the customer's point of view is central to the determination of market offerings: Customers will only buy the equivalent of perceived value, and companies can only offer benefits that cost less to provide than customers are willing to pay. Conjoint analysis is the most popular individual-level value measurement method to determine relative impact of product or service attributes on preferences and other dependent variables. This research focuses on how value measurement can be made more accurate and more reliable by measuring the relative influence of selected met

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37

Yang, Xin. "Joint effects of VIP granting methods and non-VIP constomers' perceived similarity toward VIP customers on non-VIP customers' benign envy." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/232.

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In the service industry, preferential treatment is a popular strategic approach for retaining valued customers (e.g., Barnes, 1997; Gronroos & Ojasalo, 2004; Zabin & Brebach, 2004; Lacey, Russell, Jaebeom, & Morgan, 2007; Mattila, Hanks, & Zhang, 2013). However, some researchers argue that preferential treatment can lead to customer dissention toward the service firms (Fournier, Dobscha, & Mick, 1998). Marketers are reminded not to ignore the majority of less-profitable non-VIP customers, who have potential to be developed into valuable VIP customers in the future and contribute to firms’ econ

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38

Gilbride, Timothy J. "Models for heterogeneous variable selection." Columbus, Ohio : Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1083591017.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 138 p.; also includes graphics. Includes abstract and vita. Advisor: Greg M. Allenby, Dept. of Business Admnistration. Includes bibliographical references (p. 134-138).

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39

Galloway, Kelly Lou. "Selected marketing communication methods influencing young adults' perceptions and buying intentions of healthy foods in South Africa." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/6312.

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For more than a decade (2001 – 2012) there has been extensive research conducted on the impact of marketing on food consumption, the promotion of healthy lifestyles and the use of media communication channels in the restaurant industry. However, no known research has focused specifically on the healthy fast-casual restaurant segment with a specific focus on media communication channels. This study attempts to address this limitation. The study deals with selected media communication channels and their influence on the healthy lifestyle perceptions and healthy lifestyle purchase intentions of y

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40

Rexroad, Tiffany Dale. "Evaluation of marketing methods used to promote extension programs as perceived by master gardeners in West Virginia." Morgantown, W. Va. : [West Virginia University Libraries], 2002. http://etd.wvu.edu/templates/showETD.cfm?recnum=2337.

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Thesis (M.S.)--West Virginia University, 2002.<br>Title from document title page. Document formatted into pages; contains vii, 56 p. Vita. Includes abstract. Includes bibliographical references (p. 44-45).

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Peretti, Silvia <1992&gt. "Marketing of death May alternative and green methods of body disposal be successful in the next years?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10642.

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Consumption of death - How consumers elaborate consumption-related decisions on death. Problems: Needless to say, death is as central to human experience as life. Yet, cultural taboos and psychological resistances often impede a market discussion of death and its commercial implications. I invite works aiming at a theoretical and empirical investigation of this topic that has remained highly untended from a marketing perspective. Tentative research topics might include: the use of different emotions (positive, negative, mixed) in the elaboration of persuasive communications on death-related pr

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Gentile, Mattia <1992&gt. "Marketing and Advertising Terrorist Propaganda: An Analisys of Modern Means and Methods used by Islamic Terrorist Organizations." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12548.

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Scopo di questo elaborato è stato l'analisi dell'utilizzo di metodi moderni di comunicazione e propaganda dalle varie organizzazioni terroristiche salafiste-jihadiste, e la loro evoluzione nel mondo dei media a partire dal primissimo Al-Qaeda fino al recente Daesh. Nella prima parte, oltre ad una breve introduzione storica dell'Islam Politico e del Salafismo-Jihadista, è stato analizzato il processo di evoluzione dell'utilizzo dei vari mezzi di comunicazione utilizzati dai gruppi terroristici fino ad oggi. Data la natura principale della propaganda incentrata sul reclutamento, il secondo capit

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Diem, Keith George. "The relationship of marketing activities and promotional methods used with county 4-H club membership in New Jersey and Ohio /." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487331541708567.

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Comber, Carolyn Anne. "Reducing Human Disturbance to Atlantic Flyway Shorebirds Using Social Science Methods." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/102749.

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Human disturbance is a significant threat to shorebirds in North America. Disturbance can result in direct mortality or have long-term impacts on the survival of shorebirds. Land managers employ a variety of management techniques to minimize anthropogenic impacts on shorebirds, but because the Atlantic Flyway is ecologically and recreationally diverse, management can vary among sites. This thesis used social science methods to understand the extent to which human disturbance is managed and how human disturbance is managed. Specifically, we surveyed land managers and biologists in the U.S. and

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Comber, Carolyn. "Reducing Human Disturbance to Atlantic Flyway Shorebirds Using Social Science Methods." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/102749.

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Human disturbance is a significant threat to shorebirds in North America. Disturbance can result in direct mortality or have long-term impacts on the survival of shorebirds. Land managers employ a variety of management techniques to minimize anthropogenic impacts on shorebirds, but because the Atlantic Flyway is ecologically and recreationally diverse, management can vary among sites. This thesis used social science methods to understand the extent to which human disturbance is managed and how human disturbance is managed. Specifically, we surveyed land managers and biologists in the U.S. and

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Пронський, Е. А. "Інтерактивні методи вивчення маркетингу". Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/49333.

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Сьогодні однією з можливостей розв’язання даної проблеми, яка постає у вигляді пошуку викладачами шляхів підвищення мотивації, стимулу та пізнавального інтересу студентів до вивчення дисциплін, в тому числі і маркетингових, є запровадження методів інтерактивного навчання. Взагалі маркетинг можна розглядати як сучасну філософію бізнесу, яка здатна забезпечити компанію не лише інновацією, а й суттєвими конкурентними перевагами у боротьбі за лояльного споживача. Отже маркетинг, як і сам бізнес, потребує від людини творчості, креативу, неординарного мислення, вдосконалення ораторських нави

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47

Sungkatavat, Sarinya. "Assessment of the U.S. travelers’ destination image of Thailand." Diss., Kansas State University, 2013. http://hdl.handle.net/2097/16911.

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Doctor of Philosophy<br>Department of Hospitality Management and Dietetics<br>Deborah Canter and Junehee Kwon<br>Thailand is one of the world’s most popular tourist destinations. However, it has not been successful in capturing and sustaining the U.S. travel market, one of the world’s top source markets by international tourism expenditure. The destination image (DI) is a key factor that affects destination selection, but there has been limited research exploring U.S. travelers’ DI of Thailand. Therefore, the purpose of this research was to measure U.S. travelers’ DI of Thailand and identify i

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Thomas-Ogboja, Olayinka. "Using eCommerce to Improve Product Marketing and Profitability in Nigeria." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5137.

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Small and medium enterprises in Nigeria rarely use eCommerce, which has led to lagging market shares and profitability compared to firms in other countries that use eCommerce. Approximately 90% of boutique fashion businesses shut down their businesses due to the inability to operate outside their business location. The social exchange theory was used in this multiple case study to explore how some small business owners in the boutique fashion industry use eCommerce to improve product marketing and profitability in Nigeria. The target population for this study was 5 fashion boutique owners base

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Lehmkühl, Niklas, and Raoul Man. "How Do Different DLC Delivery Methods Impact Appeal and Effectiveness." Thesis, Uppsala universitet, Institutionen för speldesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388641.

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Downloadable content (DLC) distribution models employ various methods to keep consumers interested. Some methods encourage consumers to purchase and engage with a DLC model and some methods discourage consumers from engaging with the model. This study seeks to determine which models keep consumers interested and which discourage consumers from purchasing DLC. We do this by reaching out to multiplayer communities of four different games that are affected by different models and have them fill out a survey regarding their purchasing behaviour. After analysing the results, we concluded that model

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Смоголева, К. В., та K. V. Smogoleva. "Методический подход к оценке эффективности маркетинговой деятельности на промышленном предприятии : магистерская диссертация". Master's thesis, б. и, 2019. http://hdl.handle.net/10995/71067.

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Marketing activities in a company ought to be controlled permanently. We may rate its efficiency by the analysis of the individual indexes or by the complex method. Thereby we have a problem of choosing the most effective marketing rating method, that allows us to rate the marketing quality in general and discover possible ways of its rising. In this article we consider the marketing efficiency rating methods by the Russian authors’ treatises. Finally we can draw some conclusions. Firstly, the marketing rating allows us to measure marketing efficiency in industrial company, to identify it’s op

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