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Journal articles on the topic 'Methods of marketing'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Vokurka, Robert J., Stephen W. McDaniel, and Noelle Cooper. "Church Marketing Communication Methods." Services Marketing Quarterly 24, no. 1 (2002): 17–32. http://dx.doi.org/10.1300/j396v24n01_02.

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2

Scott Armstrong, J., Roderick J. Brodie, and Shelby H. McIntyre. "Forecasting methods for marketing." International Journal of Forecasting 3, no. 3-4 (1987): 355–76. http://dx.doi.org/10.1016/0169-2070(87)90029-x.

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3

Friedman, Hershey H., and Linda Weiser Friedman. "Marketing methods for software." Journal of Systems and Software 7, no. 3 (1987): 207–12. http://dx.doi.org/10.1016/0164-1212(87)90042-2.

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4

Krasyuk, Irina, and Alexey Bragin. "Marketing methods of industrial activity management: adaptive marketing." E3S Web of Conferences 402 (2023): 13008. http://dx.doi.org/10.1051/e3sconf/202340213008.

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The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system ar

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5

Дрыгин, В. Ю. "Methods of managing marketing projects in a marketing agency." Экономика и предпринимательство, no. 7(120) (July 9, 2020): 629–32. http://dx.doi.org/10.34925/eip.2020.120.7.128.

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В статье проведен анализ существующих методов управления проектами, такими как Scrum, Lean, Kanban и SixSigma. Выделены их сильные и слабые стороны. Описаны отличительные особенности управления маркетинговым проектом в маркетинговой организации. Предложено дополнение к методу Scrum для адаптации процесса управления маркетинговыми проектами. Приведены результаты первичной апробации метода. The article analyzes existing project management methods such as Scrum, Lean, Kanban, and SixSigma. Their strengths and weaknesses are highlighted. The distinctive features of managing a marketing project in

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Kutlaliev, Askhat. "Sociological Methods of Marketing Research." Journal of Economic Sociology 8, no. 5 (2007): 172–79. http://dx.doi.org/10.17323/1726-3247-2007-5-172-179.

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Lynn, Ann, and Michael Lynn. "Methods for Evaluating Marketing Options." Cornell Hotel and Restaurant Administration Quarterly 44, no. 2 (2003): 75–84. http://dx.doi.org/10.1177/0010880403442007.

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8

Gaitniece, Elina. "DIGITAL MARKETING PERFORMANCE EVALUATION METHODS." CBU International Conference Proceedings 6 (September 24, 2018): 135–40. http://dx.doi.org/10.12955/cbup.v6.1145.

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The share of digital marketing from total marketing spending is increasing fast year by year. Still the majority of companies admit that they are missing clear methods on how to evaluate (positive/negative) effects obtained using digital marketing. As this field of digital marketing is relatively new, there are no firm and widely recognized measurement methods resulting in marketing specialists being confused by an overwhelming amount and variety of different digital marketing metrics and large amounts of data. Therefore, the aim of this paper is to list the existing methods which could help m

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Civaner, Murat. "Marketing Methods of Pharmaceutical Companies." Toraks Cerrahisi Bulteni 5, no. 1 (2014): 33–39. http://dx.doi.org/10.5152/tcb.2014.005.

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Стариченко, Н. В. "Specific methods of marketing research." Вестник МИРБИС, no. 3(35) (November 2, 2023): 152–59. http://dx.doi.org/10.25634/mirbis.2023.3.17.

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Актуальность исследования. Конкурентная среда в России становиться все более острой. Предпринимателем сложнее привлекать клиентов и удерживать их внимание на своих услугах и продукте. Чтобы иметь конкурентные преимущества на рынке производителей продукции, недостаточно улучшать качество производимой продукции. Помимо этого, необходимо использовать различные маркетинговые стратегии, которые помогут выделить бизнес на высококонкурентном рынке товаров и услуг и «завоевать» внимание потребителя. В условиях жесткой конкуренции маркетинг является важной функцией бизнеса, в основе ее реализации лежит

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Hawkins, M. H. "Alternative Methods of Marketing Livestock1." Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie 17, no. 3 (2008): 104–10. http://dx.doi.org/10.1111/j.1744-7976.1969.tb01101.x.

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12

Binder, Carl V. "Marketing measurably effective instructional methods." Journal of Behavioral Education 1, no. 3 (1991): 317–28. http://dx.doi.org/10.1007/bf00947186.

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13

Durucasu, Remzi Reha. "DIGITAL MARKETING CHANNELS: BASIC METHODS AND APPLICATIONS." Uluslararası Akademik Yönetim Bilimleri Dergisi 11, no. 17 (2025): 71–93. https://doi.org/10.51947/yonbil.1636982.

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With the advancement of digitalization day by day, the importance of the concept of digital marketing for businesses is increasing. Businesses that use appropriate digital marketing channels within the scope of digital marketing, which is defined as all marketing activities carried out in digital environments, can successfully fulfill their marketing strategies. In this article, which was created as a review study, a narrative literature review was conducted to express the current channels that can be handled within the scope of digital marketing. The aim of this study is to express the curren

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14

Lazarenko, Vladislav. "Methods of marketing investigations in the system of environmental marketing." ED/2019/1, no. 1 (March 2019): 95–101. http://dx.doi.org/10.36742/2410-0919-2019-1-11.

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Introduction. The effective use and analysis of market information about the market, its market conditions, consumer behavior becomes of special importance in the process of development of ecological marketing as a fundamental and applied discipline. And it is precisely on the quality of the results of marketing research that will depend on further strategy and competitiveness of the enterprise. That is why the question of marketing research and the methods of their conduct is relevant. Methods. Such methods as analysis and synthesis, comparison, formalization are used when writing the article

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15

Hayashi, Makito. "Effects of Diversified Payment Methods on Consumer Behavior." Japan Marketing Journal 41, no. 1 (2021): 82–89. http://dx.doi.org/10.7222/marketing.2021.034.

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16

Kraevskiy, B., and Ya. Makukhina. "Methods of marketing research in banking." Bulletin of Science and Practice, no. 2 (February 15, 2017): 258–61. https://doi.org/10.5281/zenodo.291887.

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The paper considers the nature of marketing research in banking activities, the main directions of marketing research in the banking sector, identified tasks that can be solved based on the methods of marketing research.

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GALYUK, Ya, A. GORDA, and Ye ZURMEKHA. "METHODS OF CONSUMER ATTENTION WITH SMM TECHNOLOGIES." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 57–60. https://doi.org/10.31891/2307-5740-2019-274-5-58-61.

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In today's world, despite the problem of "obesity" and efforts to comply with dopamine starvation, every year more and more actively begin to use the Internet, in fact, where trends aimed at improving productivity and quality of life, and social networks in particular. As the effectiveness of traditional marketing communications has decreased, digital marketing communications have begun to replace them. Digital media allows marketers to engage in a permanent, two-way, personalized dialogue with each consumer. In addition, digital media allows you to receive analytical information about consume

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18

Krasovska, O. "EFFICIENCY RESEARCH METHODS OF MARKETING TOOLS." Ekonomika ta derzhava, no. 5 (May 28, 2020): 133. http://dx.doi.org/10.32702/2306-6806.2020.5.133.

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19

Nelson, James E., and John R. Dickinson. "The Bibliography of Marketing Research Methods." Journal of Marketing Research 29, no. 2 (1992): 272. http://dx.doi.org/10.2307/3172577.

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20

Вандрикова, О. В., and Е. В. Королюк. "Evolution of Marketing research modeling methods." Экономика и предпринимательство, no. 10(147) (February 21, 2023): 1394–99. http://dx.doi.org/10.34925/eip.2022.147.10.279.

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Актуальность исследуемой проблемы обоснована тем, что несмотря на важность маркетинговых исследований в управлении, предприятия не в полной мере использованы различные организационные формы и методы внедрения, следовательно, не располагали надежной и достоверной информацией, необходимой для управления, данная проблема вызвана рядом причин, основной из которых является отсутствие соответствующих управленческих бизнес-подразделений, специализирующихся на маркетинговых исследованиях. Целью статьи является изучение видов и методов моделирования, используемых в маркетинговых исследованиях. В статье

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21

Панов, В. А. "Innovative Marketing Methods in Grocery Retail." Экономика и предпринимательство, no. 10(147) (February 21, 2023): 1423–27. http://dx.doi.org/10.34925/eip.2022.147.10.285.

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Развитие технологий и появление новых инструментов сегодня непрерывно. Комбинация маркетинговых инструментов по большей части относится к тактике, но они очень важны и для формирования стратегии маркетинга и обеспечения нужной позиции компании на рынке. В неопределенных условиях новой реальности бизнес-структуры стараются минимизировать свои риски и усилить конкурентные преимущества, организуя свою деятельность в тесной взаимосвязи друг с другом, создавая бизнессообщества, ассоциации производителей продукции и поставщиков услуг. Последние могут формироваться по принципу общей деятельности, нап

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22

He, Zezhen (Dawn), and Vithala R. Rao. "Methods for Causal Inference in Marketing." Foundations and Trends® in Marketing 18, no. 3-4 (2024): 176–309. http://dx.doi.org/10.1561/1700000080.

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23

Hofacker, Charles F. "On Research Methods in Interactive Marketing." Journal of Interactive Marketing 26, no. 1 (2012): 1–3. http://dx.doi.org/10.1016/j.intmar.2011.10.001.

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24

Lichtenthal, J. David, and Gul Butaney. "Undergraduate industrial marketing: Content and methods." Industrial Marketing Management 20, no. 3 (1991): 231–39. http://dx.doi.org/10.1016/0019-8501(91)90022-8.

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25

Abeza, Gashaw, Norm O'Reilly, Mark Dottori, Benoit Séguin, and Ornella Nzindukiyimana. "Mixed methods research in sport marketing." International Journal of Multiple Research Approaches 9, no. 1 (2015): 40–56. http://dx.doi.org/10.1080/18340806.2015.1076758.

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26

Harrison, Robert L., and Timothy M. Reilly. "Mixed methods designs in marketing research." Qualitative Market Research: An International Journal 14, no. 1 (2011): 7–26. http://dx.doi.org/10.1108/13522751111099300.

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27

Carroll, Donal. "Marketing Your Methods: Avoiding Market Farces." Journal of Further and Higher Education 18, no. 3 (1994): 3–11. http://dx.doi.org/10.1080/0309877940180301.

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28

Yang, Xing. "Identity marketing methods on consumer hypochondria." CNS Spectrums 28, S2 (2023): S15—S16. http://dx.doi.org/10.1017/s1092852923002869.

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BackgroundSocial marketing can enable enterprises to gain social recognition, and enhance customer trust and loyalty, while also improving financial performance and ultimately enhancing competitiveness. In recent years, concerns have become increasingly apparent that same-sex marketing strategies may lead to consumer hypochondria. In modern consumer culture, identity marketing strategies have become a common strategy. Given this, this study aims to identify the actual impact of same-sex marketing strategies on consumer hypochondria.Subjects and MethodsThis study observed and selected 200 consu

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29

Ульянченко, Людмила, Lyudmila Ulyanchenko, Виктор Заернюк, Viktor Zaernyuk, Алексей Киселёв, and Aleksey Kiselev. "The inner organizational marketing methods classification: theoretical aspects." Services in Russia and abroad 8, no. 6 (2014): 202–16. http://dx.doi.org/10.12737/6699.

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Due to “Intra-marketing” is a rare and underrated concept at now, in this article attempts to compose a holistic point of view on this definition. It regards the un-system-defined developing of inner organizational marketing methods and its realization implementation at enterprises. The inner organizational marketing variety concepts analysis allowed to mark two inner organizational marketing methods, and to suggest the author’s classification principles. The article contents four groups of inner organizational marketing methods. For each group are mentioned the experts appropriate definitions

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30

Taufik, Edi Rahmat. "Measuring Methods in Marketing Performance of Plered Ceramic MSMEs." International Journal of Business and Management Review 11, no. 4 (2023): 1–13. http://dx.doi.org/10.37745/ijbmr.2013/vol11n4113.

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This study aims to analyze marketing performance on the direct and indirect influence of external environmental variables and market orientation through the mediation of product innovation. The data of this quantitative research was harvested from questionnaires distributed to 184 owners of Plered Ceramics business, selected through saturated sampling, and was analyzed using Structural Equation Modeling in SmartPLS. This study finds that external marketing environment and market orientation positively and significantly influence marketing performance and product innovation, that product innova

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31

Zinora, Boltayeva. "METHODS OF USING NEROMARKETING TOOLS IN THE FOOD MARKET." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 13 (2022): 31–37. https://doi.org/10.5281/zenodo.7421092.

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The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are det

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Sudheer, Peddineni Kalava. "Why AI in Digital Marketing is Making Traditional Methods Obsolete." International Journal of Leading Research Publication 5, no. 12 (2024): 1–6. https://doi.org/10.5281/zenodo.14995969.

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AI has transformed how businesses connect with their target audiences in marketing. This paper shows the change from conventional marketing to AI-powered strategies. We analyze the technical capabilities that make traditional methods less effective today. Machine learning algorithms, natural language processing, and computer vision technologies now boost marketing precision and personalization.Our study uses quantitative analysis to compare performance metrics between AI-driven and traditional marketing campaigns. We also evaluate the technical infrastructure needs. The paper gives an explanat

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Lu, Ying, and Bo Cui. "Intelligent Tourism Marketing and Publicity Methods for Revenue Enhancement." Mobile Information Systems 2022 (August 28, 2022): 1–11. http://dx.doi.org/10.1155/2022/6943120.

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For online e-commerce platforms, big data intelligent marketing is an essential tool for promoting companies, creating pictures, participating in competitions, and engaging customers. This also gives traditional marketing a new sense of precision and a new approach to increasing revenue. Marketing and public relations based on big data analytics and intelligence should be considered important and profitable for the travel and tourism business. Tourism enterprises need to learn to use intelligent technology to guide marketing activities and formulate comprehensive and accurate marketing strateg

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34

Kelblová, Hana. "Right to privacy and some methods of direct marketing." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7 (2013): 2277–83. http://dx.doi.org/10.11118/actaun201361072277.

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Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the “purposeful appeal to purchase and consumer behaviour of clients” as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally coll

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35

Dorokhova, Liudmyla, Oleksandr Dorokhov, and Andres Kuusik. "Fuzzy Methods in Marketing Research: Brief Literature Review." Studies in Business and Economics 19, no. 3 (2024): 67–86. https://doi.org/10.2478/sbe-2024-0044.

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Abstract Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task. A lot of poorly defined data makes it difficult to use precise methods, and require new approaches for their processing. One of them is fuzzy modeling. Today it is used little in marketing, therefore there is a need to analyze examples and outline possible it’s applications in marketing. Objectives: The object of the review was to study publications describing fuzzy methods fo

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36

Pavlovska, Iryna, Viktoriia Khurdei, Dmytro Mishchenko, and Tetiana Dronova. "DEVELOPMENT OF METHODS AND TOOLS FOR EXPERTISE OF MARKETING RESEARCH." Economies' Horizons, no. 2(31) (May 26, 2025): 147–57. https://doi.org/10.31499/2616-5236.2(31).2025.332228.

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The article is devoted to the development of the methodology and corresponding tools for conducting the examination of the quality of marketing research as a result of intellectual activity. In the course of the study, the methods of traditional analysis of scientific literature and existing expert practice of the results of intellectual activity, comparison, generalization, description, and formalization were used. A semantic analysis of the concept of "marketing research" is presented. A list of assessment criteria for conducting the examination of the quality of marketing research has been

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37

Hetényi, Gábor. "New research methods of Sales-Marketing Interfaces." International Journal of Engineering and Management Sciences 5, no. 3 (2020): 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pha

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38

Golda, N., I. Pinak, and N. Polishchuk. "Use of heurestic methods in marketing modeling." Galic'kij ekonomičnij visnik 69, no. 2 (2021): 137–45. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.02.137.

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The features of the mechanism of heuristic methods application in marketing modeling are investigated in this paper. The essence of methods of economic analysis in advertising is revealed. Approaches to media planning using heuristic methods are analyzed in detail. Step-by-step evaluation matrix and expert preferences matrix for ranking the advertising evaluation criteria are proposed. The use of integrated models for advertising campaigns modeling is substantiated. Mathematical expressions for their application in the integrated models construction and the use of heuristic methods in media pl

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39

Oklander, Tatyana, and Irina Pedko. "Marketing-risks: classification and methods of assessmen." Marketing and Digital Technologies 1, no. 1 (2017): 128–38. http://dx.doi.org/10.15276/mdt.1.1.2017.8.

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Сударкина, Светлана, Мария Климентова, and Ирина Аничкина. "METHODS AND INSTRUMENTS OF STRATEGIC MARKETING PLANNING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 24 (February 7, 2019): 13–17. http://dx.doi.org/10.20998/2519-4461.2019.24.13.

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Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "Description of modern methods of marketing research." Asian Journal of Multidimensional Research 10, no. 8 (2021): 309–14. http://dx.doi.org/10.5958/2278-4853.2021.00642.x.

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42

Fedulova, I. Y. "METHODS OF MARKETING FUNCTIONS BY AGRICULTURAL ENTERPRISES." Eurasia: Economics & Business 2, no. 2 (2017): 17–24. http://dx.doi.org/10.18551/econeurasia.2017-02.03.

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Perdue, Richard R., and Barry E. Pitegoff. "Methods Of Accountability Research For Destination Marketing." Journal of Travel Research 28, no. 4 (1990): 45–49. http://dx.doi.org/10.1177/004728759002800411.

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Janczewska, Danuta. "Methods and Marketing Instruments of Logistic Processes." Przedsiebiorczosc i Zarzadzanie 16, no. 1 (2015): 51–64. http://dx.doi.org/10.1515/eam-2015-0004.

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AbstractKnowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be use of marketing as a support of a logistic process. Identification of logistic activities, logistic process and management should be based on full knowledge about market and its participants. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can contribute to recognize possibilities of competitor´s opportunities. Using marketing metho

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45

Shapiro, Jon M. "Handbook of Qualitative Research Methods in Marketing." Journal of Business-to-Business Marketing 15, no. 4 (2008): 476–81. http://dx.doi.org/10.1080/15470620802325815.

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Wilson, J. Holton, and Hugh J. Daubek. "Teaching Forecasting: Marketing Faculty Opinions and Methods." Journal of Marketing Education 11, no. 3 (1989): 65–71. http://dx.doi.org/10.1177/027347538901100310.

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Lacey, Ken, and David Blumberg. "Marketing Methods — Improving business performance with outsourcing." Journal of Medical Marketing 5, no. 1 (2005): 15–18. http://dx.doi.org/10.1057/palgrave.jmm.5040196.

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48

Davis, Donna F., Susan L. Golicic, Courtney N. Boerstler, Sunny Choi, and Hanmo Oh. "Does marketing research suffer from methods myopia?" Journal of Business Research 66, no. 9 (2013): 1245–50. http://dx.doi.org/10.1016/j.jbusres.2012.02.020.

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49

Martin, Drew, and Arch Woodside. "Learning consumer behavior using marketing anthropology methods." Journal of Business Research 74 (May 2017): 110–12. http://dx.doi.org/10.1016/j.jbusres.2016.10.020.

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50

Moschis, George P., Pradeep K. Korgaonkar, and Anil Mathur. "Older adults' responses to direct marketing methods." Journal of Direct Marketing 4, no. 4 (1990): 7–14. http://dx.doi.org/10.1002/dir.4000040404.

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