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Porobic, Damir Verona. "MFA thesis exhibition." Morgantown, W. Va. : [West Virginia University Libraries], 2005. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4189.
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Thesis (M.F.A.)--West Virginia University, 2005.<br>Title from document title page. Document formatted into pages; contains vi, 30 p. : ill. (some col.). Includes a video file in the QuickTime format. Includes abstract. Includes bibliographical references (p. 30).
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Wessman, Stina. "MFA thesis Stina Wessman : BäddBoken sängliggande aktiviteter." Thesis, Konstfack, Experience Design, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-3039.
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Degges, Douglas Ross. "Master of fine arts thesis." Thesis, University of Iowa, 2012. https://ir.uiowa.edu/etd/2854.
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In the course of studying painting for the past three years at the University of Iowa, I have found collaborating with other artists to be a great way for me to try on different hats. Two of these collaborations in particular, The Old Man Study Group with Hamlett Dobbins (Memphis, TN) and The Coracle Drawing Club with David Dunlap (Iowa City, IA), have given me the license and opportunity to pretend to be someone else. These collaborative projects have asked me to consider, and at times adopt, even if only for a moment, the interests and concerns of another maker. A few months into these two projects, I noticed that the work I was making on my own, in the isolation of my own studio, was suddenly open to the world's innovations, and not just my own.
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Cuevas, Santamaría Sergio Axel. "My MFA Experience." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1524073680662621.
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Strickler, Jason A. "Drift." Claremont Graduate University, 2010. http://ccdl.libraries.claremont.edu/u?/stc,78.
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Winchester, Rachel. "Dance as Literary Criticism: Literary Analysis and Dramaturgy in a Dance Theatre Choreographic Process." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18356.
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In my research into interdisciplinary choreographic processes, I found there to be a lacking representation of recent scholarship dedicated to exploring the relationship between literature and dance. As a dance theatre choreographer who often utilizes textual sources as impetuses for artistic creation, I have employed methods of traditional dramaturgy in my practice and, in seeking scholarship on this subject, have noted a need for clear examples of dance dramaturgy in practice. In this thesis study, I employed methods from literary studies and dramaturgy in the process of adapting a work of short fiction by Kurt Vonnegut for the stage. I documented my process and have structured the information for the benefit of those who may read it. The artistic product of this research was presented to an audience in direct relation to its literary source. At the conclusion of this research, I posit that dance can function as literary criticism.
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Sines, Benjamin P. "Letters of a Ruined House." ScholarWorks@UNO, 2015. http://scholarworks.uno.edu/td/2007.
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Tajpour, Azadeh. "The observer effect." Claremont Graduate University, 2010. http://ccdl.libraries.claremont.edu/u?/stc,77.
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My work explores the gray area and the shifting border between "us" and "other." It investigates the helplessness and the submissiveness on both sides of this spectrum and one's passivity that makes the "pain of others" inevitable. Moreover, it examines the individual and collective experiences of guilt and complicity in relation to world events. I am interested in the selective and repressed memories of individuals and nations, the reluctance to look and the ability to forget.
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Tice, Rebecca N. "Bestiary." Claremont Graduate University, 2010. http://ccdl.libraries.claremont.edu/u?/stc,79.
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Schwartz, Adam. "The Making and Analysis of For Justin." ScholarWorks@UNO, 2008. http://scholarworks.uno.edu/td/883.
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This paper thoroughly examines the production of the thesis film, For Justin. Each area of the film's production is discussed and analyzed, including the writing, directing, production design, cinematography, editing, sound, and workflow. My decisions in these areas will be discussed at length and ultimately the final film will be analyzed in order to determine whether I achieved my goal of challenging myself to create a heartfelt, touching film with high production values for my twin brother, Justin.
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Jesko, Alex. "Pyramid scheme." Thesis, University of Iowa, 2019. https://ir.uiowa.edu/etd/6773.
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I was watching the tele the other night and a commercial came on exclaiming that scientists have found a way to translate waveforms into text to help the deaf. I realized at that moment; I am as much a scientist as I am an artist. In this regard, composition is deemed a scientific recipe. Ingredients such as conveying the rhythm of linguistic discoveries to further guide fragmented responses of memories. Analyzing frequencies emerging upon application of colors adjacent as well as finding the visual balance that coheres with a particular tempo as relating to sound and vibration to exploit the untold conversations between traditional means and contemporary constructions. There’s a sync button for everything we do, finding that button is the test. I do not confine myself as a scientist, tomorrow I may think I’m a surgeon. But only after I’ve exhausted every theory for my actions, after I’ve become synchronized within the realm of my creations, will I then be able to determine why I’ve governed myself to evolve with what it is that I am becoming.
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Kovarik, Kathleen R. "In Riches, Rags, Rhythm, and Rhyme: Designing Kent State University's Production of Ragtime." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334610228.
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Gumiela, Josh. "Distance Generation: Postmemory and the Creation of New Family Histories." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/theses/592.
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This paper explores the `creative' process of postmemory in relation to family photographs, story telling, the absence of memory, and the subsequent construction of new and elastic family histories in my MFA thesis artwork. I define postmemory and how it relates to the limited number of existing photographs that document my family's experience as displaced persons and immigrants. I also discuss how literalist art has influenced the works in my thesis exhibition and outline the reasons for the absence of actual photographs in my work. Then, drawing from Freud's ideas of the condensation of dreams and the formation of screen memories, I discuss the relationship between historical family photographs, the memories elicited by them, and the act of forgetting to reveal the elasticity of truth in postmemory and how my work represents the beginnings of a personal understanding of a fragmented family history riddled with holes and unknowns. I also describe and discuss the two installation works found in my thesis exhibition, which are titled Descendant and Lineage. Finally, I outline the influence of other artists and describe how these ideas are tied together in my artwork.
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Rusenova, Ina Boryana D. "Between Familiarity and Estrangement:Making Paintings From Constructed Dioramas." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460672646.
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Hughes, Kevin Thomas. "Bicycle Season." ScholarWorks@UNO, 2010. http://scholarworks.uno.edu/td/1224.
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In this paper I will thoroughly analyze the thesis film, Bicycle Season, as it relates to specific areas of film production. The goal is to determine the effectiveness of specific approaches to narrative filmmaking, when the intention of the narrative to portray believable human behavior in moments of dramatic conflict. I will discuss this thesis from the point of conception on a screenwriting level; analyze the steps along the way as they relate to film production, and conclude at the point of final screening to an audience. Direct feedback from audience members in test screenings will serve as a measurement of achievement of said goals for the narrative.
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Brashear, Jr Frederick. "Other Nature." CSUSB ScholarWorks, 2019. https://scholarworks.lib.csusb.edu/etd/912.
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Other Nature
Other nature is a long term, ongoing documentary project that explores the relationship between humans and the natural environment of the Mojave Desert. Predicated on the reduction of the Joshua Tree woodlands that surround my home of Hesperia, Other Nature examines and questions the practices used in the creation of the built environments that are replacing the Mojave’s endemic terrain.
Through various techniques, I document and record the systematic removal of the Mojave’s natural presence. Photography, eco-printing and paper making all offer a cathartic approach to witnessing the loss of these natural spaces. Included in my work is an aspect of gathering and reclaiming removed plant material to commemorate the beauty of and offer a voice to a habitat that is being forever changed.
Fred Brashear Jr.
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Bull, Edward. "POTENTIAL ENERGY." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2192.
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BULL, EDWARD. Potential Energy. (Under the direction of Pat Rushin.) Potential Energy is a collection of sixteen short stories. They range from the fictional to the autofictional to the entirely non-fictional. In all of them, characters both real and imagined struggle to live and define themselves in a world that is outside their control. They cope with the inevitability of loss, dangers both internal and external, and the passing of their own greatness. Some of these characters become lost while others learn to embrace life on its own terms to accept  without hope or expectation. More often, they are not lost or enlightened, but simply survive to continue on, still uncertain. Though all the stories in Potential Energy are stand-alone, they are thematically connected. The themes of family and identity are most prominent in  Potential Energy and  Eulogy to Maria Mamani, Fire-Eater. Loss is confronted and the question of what comes next is asked in  Oysters and  Slide. The conflict between fate and the need for control rises to the surface in  Threshold,  The Elizabeth Years, and the non-fiction story of Charles Whitman s deadly rampage in 1966,  Seed. Themes of ambiguity, moral erosion, and literary exploitation appear in the non-fiction  Bright and Loud and Then Gone, about a landlord burned alive in Chicago in 2008, and  What It Might Have Been Like If We Had Been There, an apologetic for the writer s right to write inspired by the 2007 Al Mutanabbi Street car-bombing in Baghdad, Iraq. Most importantly all the content of Potential Energy tells stories of people trying to hold on to what is good when, tragically, everything must eventually come to an end.<br>M.F.A.<br>Department of English<br>Arts and Humanities<br>Creative Writing MFA
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Knight, Michael K. "Bit by bit." Claremont Graduate University, 2010. http://ccdl.libraries.claremont.edu/u?/stc,82.
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Dagam, Sarah A. "The Effects of Life Experiences." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461679558.
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Rincon, Diego. "CUBAN JAM SESSIONS IN MINIATURE: A NOVEL IN TRACKS." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2774.
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This is the collection of a novel, Cuban Jam Sessions in Miniature: A Novel in Tracks, and an embedded short story, "Shred Me Like the Cheese You Use to Make Buñuelos." The novel tells the story of Palomino Mondragón, a Colombian mercenary who has arrived in New York after losing his leg to a mortar in Korea. Reclusive, obsessive and passionate, Palomino has reinvented himself as a mambo musician and has fallen in love with Etiwanda, a dancer at the nightclub in which he plays--but he cannot bring himself to declare his love to her. His life changes when he is deported from the United States at the height of the Cuban Missile crisis without having declared his love. Through the thirty years chronicled in the novel, Palomino does all possible in his quest to return to the United States to find Etiwanda despite the fact that he knows she has grown to be a fantasy, an obsession of his imagination. Palomino’s quest takes him to the United States and back three times, as he becomes more and more desperate, as he becomes involved with drug traffickers and for-hire murderers like Polo Norte, as he loses track of what it means to feel alive. Palomino is trapped in a tug-of-war between his rational desire for a normal existence and his irrational but inescapable longing for Etiwanda. In the end, his desperation to get to Etiwanda brings the underworld of Polo Norte to her doorstep. "Shred Me Like the Cheese You Use to Make Buñuelos" tells the story of Polo Norte, Palomino’s antagonist, on his last day on earth, as he is followed by a writer who has agreed to watch him commit suicide. Together, the stories explore the history and nature of the Colombian Diaspora in the United States, and the violent circumstances surrounding the relationship between both countries and the migrants stuck in the middle of it.<br>M.F.A.<br>Department of English<br>Arts and Humanities<br>Creative Writing MFA
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Burton, Calvin. "Painting as Becoming: Reflections Between Content and Form." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd_retro/48.
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Painting As Becoming: Reflections Between Content and FormThis thesis is the culmination of my two years at graduate school. It lays out some of my ideas about painting as a particular approach to art making. The development of my work has not always followed a linear path some ideas take longer to emerge, some vices longer to recognize. The text is separated into four main sections: Form, Development, Color, and Landscape. The main issue that I explore is the relationship between abstraction and representation. Tending to be over-logical, I have avoided explicit content' in my work, because I am afraid that it will pin it down. Painting abstractly initially allowed me to exercise the other side of my brain, to avoid meaning'. But abstraction is also a language that can be assimilated and therefore does not really offer an enduring solution to the problem of content.My paintings are usually structured in a logical way: composition, color harmony and dissonance, perspective, light, and space - but my process also leaves room to explore the illogical and the absurd. I began to appropriate representational imagery into the work to weave in additional information a textual layer to frame and foil the objectivity of oil paint. This juxtaposition puts paint in the role of becoming at the same time that it puts the image in the role of disintegrating. Importantly these roles are interchangeable. The imagery itself is derived from places that have been significant to me by effecting the formation of my scattered sense of identity: my birthplace in Virginia, my upbringing in Lake Tahoe, my studies in New Hampshire and Rhode Island, and my subsequent move out of the country to Mexico, where I lived until returning to Virginia to pursue an MFA. The transitions between abstraction and representation resonate with the intersection of the personal and the collective.Ultimately, the comings and goings of interpretation that characterize my work occur through the lens of beauty. I cannot define beauty, but I maintain the belief that it can be found in painting, and that its primary function is to remind us to see.
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Hulings, Quinn A. "Hugging The Fog." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1333651801.
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Wissmar, Stanley. "Audit Methodology : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-465.
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<p>The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. An explicit aim is to find the links between performance parameters and the appropriate tools in meeting the founded needs. A case study, using the described methodology, is analyzed to give a practical example.</p><p>The method was mainly “learning by doing”, the case study foremost. As the tools which each management consultant use in detail is not published, starting out by what is described in literature made a first practical iterative step in the process. The authors own development in creating this tool has foremost been to integrate the two (the Balanced Scorecard and Three levels of performance). They complement each other well as the later makes it possible to obtain a structural approach (as is highly convenient in large organizations), the former has a clear and consistent parameter coupling between cause and effect in business processes.</p>
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Skålén, Fredrik. "Indirect Management Consulting : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-226.
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<p>Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. With IMC, the client is provided with a tailored set of skills and methods that makes him able to lead a change project and to make sure that the new organization is sustained. The IMC-model is a combination of management consulting and e-learning, where the consultant has an indirect role in supporting the client.</p><p>This study has shown that the IMC-model increases the chance for successful change implementation by increasing knowledge and involvement of the managers in the client organization. A common problem with conventional consulting is that the new organization fails to persist some time after the change project has ended and when the consultants have left the organization. This is overcome by the IMC-model since it transfers necessary knowledge and tools to the client’s managers who then can drive the change as well as ensure sustainability long after the project itself is completed.</p><p>The IMC-model is more cost-efficient than conventional consulting since less involvement is required by the consultant and since the customization of the e-learning systems can be made efficient by modularization. The lower costs make it possible to compete with a lower overall price and the combination of high quality of the organizational change with low prices makes the IMC-model an attractive complement to conventional management consulting.</p><br><p>This study is a part of an evaluation of the potential of a new business concept within the field of management consulting. The study is written to give insight of the functionality of the concept as well as the market barriers that a new company can expect to encounter if it decides to start up a business based on the concept.</p><p>Indirect Management Consulting (IMC) is a new and unproven concept within change management consultancy and can in a simplified manner be described as a mix between e-learning and traditional management consultancy. The basic principle is that the client is given instructions and tools to be able to lead the change project by following a model similar to an e-learning program. The contents of the program are custom-built by a management consultant according to the needs of the change project. The consultant monitors the progress of the organizational change and adapts the model and gives feedback to the client as the project progresses. By following the IMC model, the client does the majority of the work while he does not require initial knowledge of change management since he is continuously provided with the information, tools and templates needed to analyze the organizational performance and implement the change successfully.</p><p>The functionality of the IMC concept was evaluated in two ways: First by comparing the contents of the IMC-model with existing change management theories in order to find out if the model covers the most critical aspects of the theories. Secondly, the market for the IMC model was analyzed mainly by using Porter’s five-force theory.</p><p>This study has shown that IMC can be an efficient method for implementing organizational change. Its efficiency comes from a number of sources, mainly related to the fact that the organization’s own managers have, compared to conventional management consulting, a high degree of involvement in the analysis of the organization and the implementation of the change. This in turn leads to better communication of the change plan and makes it easier to motivate employees to accept to the organizational change and make them feel a ‘sense of urgency’ for participating to successfully implement the project. The model was also found to make it easy for the manager to formulate a change strategy and to implement the change in a structured manner.</p><p>For the consulting company, IMC means that costs (and consequently prices) can be kept much lower than for conventional consultant services. One main reason is that the model does not have to be built from scratch for each client. The contents of the model are relatively easily adjusted to suit most types of organizational changes. A second reason for the lower cost is that time the consultant spends at the client’s offices is minimized or eliminated. This gives an advantage compared to conventional management consulting.</p><p>While the management consulting industry have relatively low entry barriers, that is however not equivalent that it is easy for a company to enter the market based on the IMC-model. A high quality of the services is crucial and, if that cannot be proven, the advantage of having a low price is diminished. It is therefore important for a new starter in this industry to have a portfolio of successfully implemented projects. For the IMC concept, this is problematic since the model is new and unproven. It can therefore be difficult to find the first clients and alternative entry strategies such as partnering or simply advocating a “non-profit” strategy for the first clients might be necessary.</p>
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Torounidis, Thomas. "Transforming research into business : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7662.
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This thesis describes the innovation system in and around Lund. The aim was to investigate the innovation system in and around Lund by using functional analysis, i.e. analyzing functions and processes rather than actors and their independent task. Actors have been identified, grouped by their relevance and connection to specific processes, and described. A functional analysis has then been performed on the selected actors to establish current status and potential future needs.
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Fonduca, Antonio. "Marketing Management in China : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-224.
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<p>This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. A qualitative case study methodology is used, involving the abductive method and a hermeneutic approach. Appropriate interviewees have been selected, i.e. those having valid and reliable insights and experiences to this study. The empirical results are portrayed as short stories along with reflections, to enlighten key findings in the research. Results of the investigation show that a willingness to understand and being humble are key in the creation of a successful business relationship with the Chinese. Certainly, the importance of guanxi and trust are tremendous. Thus, learn the rules and play by them – use them to your advantage. Show empathy and patience and trust the universal law of reciprocity. Indeed, as we understand the underlying forces, the cultural values and traditions, we appreciate how to effectively communicate with the Chinese and ultimately how to deliver value to create a healthy business relationship in our marketing efforts. A plethora of stories are presented that illuminate various situations that experienced Western business managers have encountered, and how to manage these. Key findings in this research may benefit not only academics, as new theory is introduced, but also everyone interested in China and aiming to create a healthy Sino-Western relationship. Finally, top managerial implications are presented that are of relevance to readers both intending to and already doing business in China. Some of the most important ones advise us to remain patient, to gather all the information possible and to never underestimate the Chinese.</p>
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Blomberg, Heli. "Starting business operations abroad : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3015.
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<p>This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed.</p><p>The analytical framework used consists of three well-known business theories. There are the New Capabilities analysis, the PEST analysis and finally the five forces model. Robert Grant’s New Capabilities analysis shows that especially the strategic alliances capability could be an interesting new capability and a way to grow for Monitor. The PEST-analysis proves that Finland can offer good opportunities for Monitor’s type of company because the country itself is very IT-oriented and political and economical as well as social forces can support Monitor’s business. Finland can also be a gateway to eastern-European countries. Finally we have Michael Porter’s five forces model. Monitor has lots of potential customers in Finland. There is a substantial amount of small and medium-sized companies in the manufacturing industry. Taxes and legisla-tion will not be a problem when entering Finland, as they are similar compared to Sweden. There are no big cultural differences between Finland and Sweden. These countries even share the same language, Swedish, which is a quite unique advantage.</p><p>I have collected the empirical data of this thesis mostly by personal interviews. Here I show that Monitor’s current customers in Finland would prefer to see their supplier present in the same country. They would also appreciate Finnish-speaking personnel and support. I have also interviewed business specialists. According to them, Monitor would easily adapt to the Finnish business culture and make its product successful. The right attitude in Finnish business environment would just boost Monitor’s suc-cess. The strength of the Monitor product is its user-friendliness. The weakness and at the same time its opportunity is that the company grows very fast. When a company grows it must be ready to make big decisions and choose where to go and at the same time be there to support each and every present customer.</p><p>The conclusion is that Monitor has good possibilities to become a successful company in Finland. From a marketing point of view, Monitor should invest in marketing ac-tions and make itself known and seen among its target group. The recommended way to enter Finland would be to find a good distributor for Monitor’s product. This entry method would be the one with the smallest risk and it is also probably the quickest way to proceed. I recommend Monitor to choose a distributor that can complete its product-palette with Monitor.</p>
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Ahlstedt, Magnus. "Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-259.
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<p>Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company</p><p>Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems.</p><p>Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. Implementation should be initiated top-down in order to secure full organisational inertia. The approach should be holistic and tailor-made for each specific organisation. Users should fully integrated in development and implementation.</p><p>Suggestions for future research: Supplementary work could be carried out in trying to quantify how a marketing information system affect the new product time to market and the strategic mismatch to real market development, hence the efficiency of such a system. Another question of interest is the organisational inbound resistance to change, how this resistance affect the implementation of a marketing information system and how to overcome the boundaries it poses.</p><p>Contribution of the thesis:This thesis contributes with a general framework that sustains the implementation of a marketing information system. It answers the initial questions that a manager has, standing before the possible implementation of such a tool.</p>
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Talebi-Taher, Hamidreza. "Oracle Strategy in Business Development : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8041.
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Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. The main method of data collection was gathering information from those websites which include information and news around Oracle strategic movements. This research has applied that information to deliver an analysis of not only the Oracle current strategy, but its strategy for the future and tendency to expand its market and direct the information industry, moving forward. Result & Conclusion: Being around for three decades, Oracle has had a great history of successful strategies with introducing innovation, leading software industry, and directing the future of information technology. It has been survived from many uncertainties as the nature of its business. Knowing its competitors, spending billions of dollars on research and development, filling the gaps of having the best products through acquisition, and creating valuable products and services for many industries, has brought Oracle on the top in its area. Its vision of sharing information and giving the world wide access to a comprehensive knowledge of using its products and services has increased loyalty in its customers and business partners. Oracle is a crucial company in this information age, and its products and solutions have been critically useful for a wide range of businesses. These are the facts which have been concluded in this study. Contribution of the study: Understanding of Oracle strategy is important for millions of managers, developers, and users of database systems and enterprise applications throughout the world. Being successful in their career and professional positions, they have to know where the information technology is moving and they have no choice of using those software products which a major part of it, is created or at least directed by Oracle. It can guarantee the future of information management in a company.
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Meese, Mikaela. "Strategic Alliances in German Banking : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3213.
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<p>The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. The aim is to follow the tendency of banks to co-operate with other banks and competitors as well as intersectoral partners.</p>
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Svensson, J. Håkan, and Fadi Abbas. "Mobile Imaging: A Market Analysis : MBA-thesis i marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3533.
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<p><strong>Abstract</strong></p><p> </p><p>Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC).</p><p> </p><p>Although handset shipments are flourishing, consumers are not using their camera phones to the fullest extent. Researchers reveal that the number of photos taken, shared, and printed is relatively very low compared with DSC, resulting in a significant unrealised revenue potential for the mobile imaging industry.</p><p> </p><p>Despite the current limitations, recent researches done by Nokia marketing reveal that 40% of camera phone users indicate the camera phone is their primary camera. The researches suggest that with improvements in functionality, quality, usability and usage model, camera phones have the potential to be the most common and most frequently used type of camera.</p><p> </p><p>We believe the industry needs to stimulate more photo activity among camera phone owners to speed up (1) handset purchases, (2) picture taking, and (3) sharing, storing and printing services.</p><p> </p><p>To achieve this we believe companies with niche imaging technologies; such as faster decoding, less memory usage, minor processor (CPU) demands, rich features, and rich user experience have slightly high chance to outstand itself in this market. Also companies within the mobile imaging sphere which should have a competitive edge are the one who can solve inhibitors.</p><p> </p><p>Five out of every six sold cameras will be embedded in mobile phones. We believe the dominance of camera-phones will impact the imaging market in a variety of ways that will benefit the industry.</p><p> </p><p>This report aims to initiate a simple approach to give a high level view for companies aiming and searching for mobile imaging opportunities and should help extending the mobile focus thinking and area.</p><p> </p><p>Initiating a study on mobile imaging has been a challenge and this is due to two main reasons; the speed of development within this particular industry and the access to credible sources whether commercial or scientific. There is a significant fierce competition in the industry and it has been a great advantage to the authors to have had access to commercial reports and information sources first hand.</p><p> </p><p>When it comes to theories and methods, they have been taped from both the mainstream marketing literature and guerrilla marketing. There has been no obvious advantage to exclude mainstream marketing theories for this fast growing and quickly changing industry and methods described has proven worth while for the outcome of this study.</p><p>The mainstream marketing literature has been utilised in the market analysis performed on the materiel obtained and when looking to the future possibilities and opportunities as well.</p><p>The MIO model or the MIO-perspective, has been an excellent tool to help digest the information in a structural way and the three perspectives that are the foundation of the model; Market, Interaction and Organisation are all needed in any successful Marketing activity whether it is a fast moving business like the mobile image one or a more traditional industry e.g. the car industry. The model identifies the present situation, the future, strategy and action plan, all important components in forming the business plan.</p><p>When describing both the present environment and when searching for new opportunities, the usage of the classic 4P’s is outstanding. Product, Price, Promotion and Place are all important parameters to elaborate on and as the MIO model points out, one should first focus on the industry as a whole and not once own enterprise in order to find profitable ways to develop the business.</p><p> </p><p>Some conclusions drawn from the study are; the more megapixels camera phone are released the more the customers’ awareness and education is raised and refined. This leads to better customers inconvenience to get the best out of their phones and the myth of getting a free digital camera does not live any more. The customers are getting better informed and they want their right to one converged high quality device where the camera is as important as the call functions of a phone device.</p><p><strong></strong></p>
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Gustafsson, Anders. "Networked products create new business opportunities : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-235.
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<p>This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products.</p><p>The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing data and different kind of services by connecting customer’s devices, which aim to generate a value for the customer and be a new business opportunity for product-centric companies.</p><p>The research is mainly based on observations and dialogs with management and sales people of IntelliCom to investigate how the marketing strategies and marketing mix is used when selling products. To be able to collect data and information about the customer’s value and opportunities, I have made an Interview with a potential customer of IntelliCom who is an OEM company already proving products and services in line with a customer-centric business strategy. This customer is Woodward and manufacturer of GenSet controllers within the energy/electrical segment. The observations and information collected from customer were analysed to understand and to be able to describe how customer’s value chain and smart services opportunities relate to each other.</p><p>The study shows that the opportunity for IntelliCom to start using the new technology to increasing the sales of data and services, not only products, is good. The study points out that IntelliCom should chose a business model that targeting OEM companies. IntelliCom should limit the offer to provide unprocessed data and let the OEM customer process data to provide smart services to their customers worldwide.</p>
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Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.
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<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mistrust is feed.</p><p>Well established businesses are challenged by new companies cutting in between the content providers and their customers. A new business model using the <em>Long Tail</em> phenomena is shaking the old media houses’ business position.</p><p>Smartphones and netbooks are merging into mobile devices, which release a number of opportunities for target marketing. This study states that mobile devices are personalized and as a consequence, open for the possibility of target marketing towards individuals. However, there are identified obstacles to overcome. One challenge lies in the balance between marketing benefits and preventing violation of the customers’ personal integrity.</p><p>From literature and case studies, light is brought to the state of practice of rules and regulations, old media houses <em>Schibsted</em> and <em>Aftonbladet</em>, search engine provider as <em>Google</em> and a marketing agency, <em>Mobiento Mobile Marketing</em>. </p><p>Trends and best practices stick out as more important in order for a company to become a successful target marketing actor. A “<em>target marketing house concept</em>” points out four significant areas for companies to benefit from the power of target marketing in mobile devices.</p><p>Trough out of this study, protection of the personal integrity and personal data has been pointed out as a key factor for a mutual and trustful customer relationship. This is considered to be as a precondition, both for behaviour segmentation and for a joint rewarding customer dialogue.</p>
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Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.
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Nagamatsu, Jeremy. "Life Around the Event Horizon." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/theses/1136.
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Köpsén, Catrine. "Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-338.
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<p>Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. The paper scrutinizes the possible consequences of implementing Six Sigma in a strictly controlled environment and how the defined success factors for implementation could be interpreted in this context. The concept of Six Sigma is examined with the objective to define recommendations for implementation at Saab Avitronics, a company within the aviation industry.</p><p>Method: The theoretical background presents what theories for Six Sigma successful implementation that are present and seeks to give the topic depth and perspective to establish a basis on which the analysis later is built on. Phases for implementation of improvement programs and success factors for Six Sigma are investigated. To establish the environment in which the theory is adapted the empirical part of the study presents a marketing audit and a SWOT analysis of Saab Avitronics. An internal survey is also performed to examine Saab Avitronics’ view on its own knowledge in the area of Six Sigma, improvement methodology, statistics, and the attitudes towards implementing a methodology based on Six Sigma. The analysis is performed by applying the theoretical background in the light of the reality of Saab Avitronics. The possibility of a successful implementation is discussed.</p><p>Result & Conclusions:Continuous improvements are a general prerequisite for survival and success and the study shows that this has also become a requirement imposed on companies within the aviation industry. Although special conditions apply to the aviation industry and Saab Avitronics there is nothing preventing from implementing the improvement concept in general, but special criteria have to be considered when choosing suitable projects. The study concludes with recommendations for Saab Avitronics on five phases for implementation; Plan, Pilot, Implement, Expand and Integrate, and main activities within these phases are defined. Finally the most important success factors for implementation at Saab Avitronics are defined and also how these should be interpreted for continuous improvement and future success.</p><p>Suggestions for future research: The investigation is limited to the aviation industry and to Saab Avitronics. Future research projects could further study the consequences at Saab Avitronics after implementation of Six Sigma, case studies of implementing best practise theories like these recommendations, and studying selection criteria for success factors.</p><p>Contribution of the thesis: The study contributes with recommendations to Saab Avitronics when implementing Six Sigma and also to the know-how and knows-what, to others than Saab Avitronics, when studying the same topic or when planning their own implementation of Six Sigma.</p>
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Mullatahiri, Vjosa. "Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging." Thesis, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6528.
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<p>This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. The research methodology follows the introduction and presentation of the research objectives. The theoretical background introduces the necessary baseline to analyze empirical findings. The empirical findings and analysis reveal that nonprofit sector in Kosovo does not have a holistic marketing approach. The focus of the research is to emphasize the importance of marketing orientation, segmentation, and planning at nonprofit sector. Moreover, NGOs should create, communicate and deliver values based on customers’ (beneficiaries, volunteers, and donors) needs.</p><p>As a result of this research, a marketing plan guide was prepared. The guide aims to educate NGOs in Kosovo about the benefits of having a holistic marketing approach and will serve as basis for further marketing planning.</p>
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Roeck, Hansen Maria. "CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6267.
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<p><strong>Aim: </strong><em>Problem background -</em><strong> </strong>CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business.<strong> </strong></p><p><em>Research issue -</em><strong> </strong>How can Swedbank increase stakeholder confidence and value?<strong> </strong></p><p><em>Delimitations -</em><strong> </strong>This study focuses on the concept of integrating CSR work into the strategy and how this could result in added value for the B2B customer of Swedbank Corporate Market. <strong></strong></p><p><strong>Method:</strong> This study has an abductive approach and the author has collected qualitative primary data in the form of interviews with employees at Swedbank, Sparbanken Nord and with five of Swedbank’s customers from the public sector.</p><p><strong>Result & Conclusion:</strong> Swedbank needs to re-position their brand with a differentiated strategy, including a supportive vision and Market Communication, in order to gain a competitive advantage, strengthen their image, stakeholder confidence and financial performance. The author recommends the sustainable core competence, “Sparbankssjälen”, in order to deploy an ethical, economical and environmental responsible strategy to implement into all their activities.</p>
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Johansson, Bo-Göran. "Market potential in Sweden of small wind power stations : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4690.
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<p><strong>AIM</strong>: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. Everyone will be forced to evaluate their own usage of energy and look into the alternatives of how to be a part of solving this global issue. For many, alternatives such as sun panels and wind power stations could be an alternative power source.</p><p> </p><p>Today, there is only a limited availability in Sweden of small sized wind power stations and only small local producers or importers that sell the equipment – mostly through internet based market communications.</p><p> </p><p><strong>Method</strong>: The theoretical approach to this thesis is based on the MIO model in combination with several other models and tools such as, PESTEL, Marketing Mix, SWOT, Porter’s five forces, EVC and STP.</p><p> </p><p><strong>Result & Conclusions</strong>: There is a market for small wind power stations between 5 – 50 kW in Sweden.</p><p>The biggest reason why the market segment exist and will increase is due to continuously increasing energy prices and that wind power stations of this size are permitted to be connected directly to household consumption.</p><p> </p><p><strong>Suggestions for future research</strong>: How are other energy complements like solar panels influenced? What governmental decisions affect the business of small wind power stations?</p><p> </p><p><strong>Contributions to the thesis</strong>: Success in this segment requires a different approach to product offering than what the current competition is doing.</p>
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Engström, Maria. "Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-677.
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<p>Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question.What is the optimal mix between consulting and services, and hardware and where does Fujitsu create the most value? Where is the potential for the future? Where can Fujitsu Services AB generate the most growth? How superior is the current foundation, that the company is building its strategies on and what do they need to add? What are their capabilities and how can they best be explored?</p><p>Method: This study is a qualitative study with focus on Fujitsu Services AB where data has been collected through interviews with the leadership and management of the company with focus on how the company should carry on its business practices in the future.</p><p>Result and conclusions: The result from the study is that Fujitsu Services AB should keep a mix between the services, consulting and hardware. I have also come to the conclusion that they can improve in other areas such as its internal communication.</p><p>Suggestion for future research: Study of the change that the acquisition of Mandator will mean for Fujitsu Services AB</p><p>Contribution of the thesis: Give an inside look at a high-technology company that is going through changes and is trying to establish its brand and grow in a local and international market</p>
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Fors, Anneli. "The Power of social media when creating business networks : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-771.
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<p>Aim:</p><p>This is a study of social media in the Future Valley media network.</p><p>•To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power.</p><p>•In this study it is found how the Future Valley view development of social media, but also how the valley can use social media to develop its future competence and networks.</p><p>Method: This study is built on the qualitative method. For the theory part I have used sources and to get empirical data I have made sixteen interviews with managers within the network of Ahead - Media & Communication. The restriction in this report is that I focused on blogs and social spaces.</p><p>Results & Conclusion: Trademarks can be built with social media,but to do that the sender must be able to communicate back through the media, which takes a lot of time. The use of social media will increase.</p><p>The Future Valley and the network Ahead - Media & Communication is in need of strategies for social media. I suggest: social media mix, service community and international cooperation with other clusters.</p><p>Suggestions for future research: Investigations that could be done is to find target groups. Behavioural and psychological factors could then be studied. New ideas for social media can be found in the US.</p><p>Contribution of the study: This study contributes to the field of social media. It investigates networking and competence development in a strategic perspective.</p>
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Johansson, Veronica. "Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Department of Business Administration and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6268.
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<p><em>Aim</em>: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the field of political marketing through the analysis of how marketing is done throughout a political campaign. The 2008 U.S. Presidential Primary Elections, together with a few key candidates have served as the empirical example of this investigation. Four research questions have been asked; what marketing strategies are of decisive outcome in the primary season of the 2008 political campaigning, how is political marketing differentiated depending on the candidate and the demographics of the voter, and finally where does the money come from to fund this gigantic political industry.</p><p><em>Method</em>: The exploratory method and case study as well as the qualitative research method have been used in this work. Internet has been an important tool in the search for, and collection of data. Sources used have been scientific articles, other relevant literature, home pages, online newspapers, TV, etc. The questions have been researched in detail and several main conclusions have been drawn from a marketing perspective. Correlations with theory have also been made.</p><p><em>Result & Conclusion</em>: In the primary season, the product the candidates have been selling is <em>change</em>. The Obama campaign successfully coined and later implemented this product into a grassroots movement that involved bottom-up branding of the candidate. This large base allowed for a different marketing strategy that implemented earlier and better organization in the caucus voting primary states resulting in an untouchable lead for the Obama campaign. The successful utilization of the Internet and social networking sites such as Facebook and YouTube led to enormous support, not least among the important group of young (first time) voters. It also served as the main base for funding throughout both the primary and the presidential season, effectively outspending the Clinton, and later, the McCain campaigns. This study has shown that there are differences in marketing when it comes to different presidential candidates even within the same party. Marketing activities and efforts also look different for different marketing groups.</p><p><em>Suggestions for future research</em>: This study was limited to the primary season; it would have been interesting to include the whole U.S. Presidential campaigning process from start to finish. In future research projects, it would also be interesting to see comparisons between political marketing in the U.S. and political marketing elsewhere, in Europe for example.</p><p><em>Contribution of the thesis</em>: This study contributes to increased knowledge when it comes to understanding the role of social media, grassroots movement, and bottom-up branding as a political marketing strategy. It also contributes to increased knowledge about political marketing in general. Furthermore, it shows the importance of marketing - and money - in American politics. Political parties as well as individual candidates may also find the results of this research useful for future campaigning.</p>
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Johnson, Elinor. "Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3436.
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<p>Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. The objective is thus to identify specific value and non-value contributing factors, identify commonalities within the target audience and thereby make suggestions for short, medium and long-term improvements. The long term goals of this study are to find and implement ways to boost program participation as well as satisfaction levels.</p><p> </p><p>Method: The literature review examines the concepts of customer perceived value and satisfaction, communication, relationship marketing and segmentation, thus laying the grounds for a basic understanding of the subject matter. The empirical study is based on an extensive data collection process with data collected from over 200 customers in both qualitative and quantitative form, achieved by a survey and customer interviews. The goals and objectives of the study are accomplished by analyzing collected data and thereby identifying key customer characteristics and key drivers of value perception. A service improvement plan is thereby constructed consisting of suggestions for implementing a continuous improvement plan with short, medium and long term goals.</p><p> </p><p>Result & Conclusions: The literature review concludes that customer value perceptions are based upon a variety of factors and takes place both pre, during and post the transaction. Including the customer in the integrated value-creating process is found to be a critical element to success and in maintaining customer satisfaction and should thus be the basis for marketing communication. Empirical research establishes that product related issues have the highest impact on customer satisfaction at the Liberty Program, Naples Italy, arguably because they are the core and thus expected service. A number of short term (quick) fixes are suggested to quickly respond to customer comments and thus increase trust and establish a sense of co-creation of value with the customers. Having established the main demographics of the target audience, steps to develop more effective communications are also presented.</p><p> </p><p>Suggestions for future research: Future research should focus on exploring new channels of communication to reach a young and increasingly technologically savvy target audience. Cross-examination of other Liberty Programs could also present some useful programming as well as marketing communications ideas.</p><p> </p><p>Contribution of the thesis: Other military installations could benefit from this study as various locations share the same (constantly rotating) customer base.</p>
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Ansari, Akbar. "Evaluatin Strategy for Candidates drug and implementation to product D : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-694.
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<p>Biovitrumis is one of the larger biopharma companies in Euprope and conducts research in different niche areas. One of the interested areas for Biovitrum is Exocrine Pancreatic insufficiency. Biovitrum has a candidate drug (product D) in early development process for treatment of. Exocrine Pancreatic Insufficiency.</p><p>The Drug development is a long, complicated and costly process. Therefore, it is very important for managers to know the commercial value of a future drug. The purpose of this report is to develop a model for evaluation of candidate drug in early development phase and analysis of market potential for product D for treatment of Chronic pancreatitis. Chronic pancreatitis is disease within sub group of Exocrine Pancreatic Insufficiency.</p><p>The deductive reasoning approach and quantitative data is used in this report. Only secondary data is collected for this study. The sources of secondary data are research papers, Google Pub-Med database and consultant companies.</p><p>A new model is developed for evaluation of candidate drug .This model can analyse the market potential, unmet medical need, and calculate net present values. This study shows that there is unmet medical need in chronic pancreatitis. The result also shows that product D has comparative advantages over present products in the market and future competitors. The product D can full fill the unmet medical need for treatment of Chronic pancreatitis</p>
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Calvert, Stacy Jill. "Family Secrets: The Secrets That Lie Within." OpenSIUC, 2015. https://opensiuc.lib.siu.edu/theses/1839.
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This thesis paper explores the mixed-media MFA installation show, Family Secrets: The Secrets That Lie Within. The show is a culmination of the author’s work during her time in the MFA in Media Arts Program at Southern Illinois University Carbondale. The show uses a variety of mediums including sound, video and illustration to tell this tale of family secrets and betrayal. As a young child, the author thought her family was perfect. They gathered every week at her grandparents’ house and were very close, or so she thought. As she started to move into adulthood, the idyllic childhood seemed like a distant memory. A series of events happened that changed her family dynamic forever. In the show, Family Secrets, viewers are led through a series of scenes taken from the author’s life. Each room reveals a little more until you are faced with the family’s biggest secret.
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Jha, Avinash. "Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7212.
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Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation.
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Sturesson, Vladka. "Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8582.
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Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. The aim of this study is to analyze whether the low cost business model is applicable for long-haul routes, which parts of the model are transferable to long-haul services, what competitors responses might be and whether there is potential for low cost airlines operating in Scandinavia to gain frequent, well paying and demanding business travelers on their future long-haul routes. Method In this study a survey method with structured questionnaire distributed by e-mail has been used to collect the primary data. The main source of secondary data has been airline industry literature, newspapers, magazines and data provided by aviation statistical organizations. The empirical part of this study is conducted as a quantitative and qualitative study. Intention of empirical part is to find detailed information and describe business travelers’ behavior, corporate travel policies, business trips pattern and attitude towards low cost airlines. Conclusions The cost savings that low cost airlines achieved in the short-haul market will be much more difficult to achieve to long-haul services. In terms of areas where airlines can achieve cost leadership labor costs is certainly the best area to attack. To be successful, low cost airlines would have to adopt some elements of the traditional business model. But the success of long-haul low cost airlines will not only depend on achieving cost advantages. Availability of leisure time for long-haul trips and response of competitors will be other factors. Suggestions for future research A deeper analysis of low cost long-haul airlines potential could be possible with survey among leisure travelers and VFR (visiting friends and relatives) segment. Contribution of the Study This study has arrived at the conclusion that in order to be successful on long-haul routes low cost airlines would have to keep most of the features of traditional airlines. Low cost long-haul airlines would most probably be successful in pure leisure routes, ethnic markets, during peak season and on dense point to point destinations.
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Rönbeck, Mathias. "Behov av datorbaserad åtkomst till Svenska Kraftnäts information om anläggningar : MBA-thesis in e-business." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3032.
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<p>Svenska Kraftnäts (SvK) uppdrag är att förvalta och driva stamnätet för el i Sverige. Anläggningsbeståndet består av ca 16 500 km 400 kV och 220 kV ledningar, ca 170 st stationer samt ca 6 000 km telekommunikationsnät. De äldsta stamnätsanläggningarna byggdes under 1930-talet.</p><p>Merparten av anläggningarna är byggda långt innan datorstöd användes vid dokumentationen, därför är det mestadels fysiska original i arkivet. Digitala original har levererats med nya anläggningar sedan mitten av 1990-talet. I dagsläget motsvarar de digitala originalen uppskattningsvis 10-20 % av totala antalet dokument.</p><p>Underhåll av SvK:s anläggningar utförs på entreprenad. Även projektering, konstruktion och byggnation sköts via entreprenad. Detta innebär största delen av dokumentationen produceras och används utanför SvK.</p><p>För att dokumentera stamnätets anläggningar används främst det fysiska arkivet samt två datorbaserade system, ett underhållssystem med anläggningsregister, förråd och dokumenthantering och ett karthanteringssystem. Dessutom förekommer ett antal fristående applikationer som innehåller smärre informationsmängder. Idag har underhållsentreprenörerna tillgång till viss dokumentation via underhållssystemet. Resten av dokumentationen måste beställas och levereras manuellt till entreprenörer och konsulter.</p><p>Målet för denna studie är att undersöka och redovisa behov av åtkomst till SvK:s information om anläggningar och vilken information som det råder störst behov av att bereda åtkomst till.</p><p>För studien har Jacobsens undersökningsprocess i åtta faser tillämpats. Den kvantitativa metoden med deduktiv ansats har använts. Arbetet har inte resulterat i några nya teorier eftersom syftet har varit att beskriva och i någon mån förklara rådande förhållanden.</p><p>Undersökningens respondenter finns spridda över hela landet, därför har en postenkät som distribuerats via e-post valts. Respondenterna har begränsats till att omfatta personer som under längre tid arbetat som konsult eller entreprenör åt SvK eller personer som är anställda inom SvK:s anläggningsverksamhet.</p><p>En stor del av den anläggningsinformation som används idag är redan digitaliserad och åtkomlig via dator. För grupperna textdokument och övrig information finns ca 80% av informationen i digital form. För grupperna tekniska data, underhållsinformation samt bilder och fotografier är ca 75% av informationen digital. För grupperna geografiska data och kartor finns 65% av informationen i digital form medan siffran för gruppen ritningar är 42%.</p><p>De informationsgrupper där behovet till digital åtkomst är störst är;</p><p>• Driftscheman (textdokument och ritningar)</p><p>• Situationsplaner (textdokument och ritningar)</p><p>• Instruktioner (textdokument och ritningar)</p><p>• Beskrivningar (textdokument och ritningar)</p><p>• Funktionsdokumentation (textdokument och ritningar)</p><p>• Vägkarta (geografiska data och kartor)</p><p>• Karta över norden och Sverige (geografiska data och kartor)</p><br><p>The comission of Svenska Kraftnät (SvK) is to manage and run the Swedish national grid. The assets consists of about 16 500 km 400 kV and 220 kV lines, about 170 substatios and about 6 000 km telecommunication net. The oldest parts of the grid is constructed around 1930.</p><p>Most of the assets are constructed long before computers begun to be used to document the assets. Of that reason most of the documentation of the assets are still analogous. Digital documentation han been delivered since the mid 1990’s. Today the digital documentation is about 10-20 % of the total documentation.</p><p>All the maintenance of the assets is done by contractors. Even planning, design and construction work is done by contractors. That means that most of the documentation of the assets are produced and used outside the SvK rganisation.</p><p>The documentation of the assets are stored in the archive and in two IT-systems, one asset management system with modules for assets, storages and documents and one geographic information system (GIS). In addition several small applications/registers exists to keep track of uncommon assets. Today the maintenance contractors can reach some documentation in the asset management system. All the rest of the documentation has to be ordered from the archive, and then copied and posted to the orderer.</p><p>The target for this study is to examine and present the need of digital access for the SvK assets and for which information the need is paramount.</p><p>The study has applied the Jacobsen investigation process in eight phases. The quantitative method with deductive approach has been used. The purpose of the study han been to describe and explain the prevailing situation.</p><p>The respondents of the study are scattered across the country, therefore a postal poll distributed via e-mail has been used. Respondents have been limited to people that for a longer period has worked as consultants or contractors to SvK or persons employed by the SvK asset management division.</p><p>A large part of the asset information used today are already digitized and accessible via computer. For the group text documents and other information are about 80% of the information in digital form. For the groups technical data, maintenance information and images and photos are about 75% in digital form. For the groups geographical data and maps, 65% of the information is in digital form while the figure for the group drawings is 42%.</p><p>The information groups where the need for digital access is highest is;</p><p>• Operating schedules (text documents and drawings)</p><p>• Substation Overview Plans (text documents and drawings)</p><p>• Instructions (text documents and drawings)</p><p>• Descriptions (text documents and drawings)</p><p>• Documentation of functions (text documents and drawings)</p><p>• Road map (geographical data and maps)</p><p>• Map of the Nordic countries and Sweden (geographic data and maps)</p>
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Okhiria, Solomon. "Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-225.
Full textAbstract:
<p>Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers.</p><p>Design/Methodology/approach - To test the validity of the conjecture and the anecdote inferences made over the years, the author use data collected in two folds. One set was collected from financial institution “the big four banks” and the other set from 60 bank customers out of the 90 questionnaires administered.</p><p>Findings - The results provide first, evidence of the high rate of adoption of Internet banking in Sweden, second, the values the banks and its customers have enjoyed since the advent of Internet banking.</p><p>Research limitations/implications - Although this exploratory study approach may have validated the proposed model, further research into other cities is required to generalize these findings as this study has the limitation of using only Stockholm and the number of respondents used.</p><p>Originality/value - The findings contribute and support several other studies that pointed to the fact that use of Internet banking channel of delivery is on the increase, and its value creation far exceed all other service delivery channels; provide critical implications for managers of financial institutions, Internet service providing firms, government and highlight directions for future research.</p><p>Keywords Internet banking, Online banking, Service delivery channels, Technology-based, Enabled-service, Product-service Continuum</p>
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Jakobsson, Lilia. "Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-242.
Full textAbstract:
<p>Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. This study aims to define whether there exists a positive relationship between management activities that can influence the communication environment within project-based groups and effectiveness of collaboration between participants.</p><p>Research question: In what role management incentives can positively influence communication and collaboration within a network of the external parties involved in a project?</p><p>Approach: The research design for this study includes a literature review and a longitudinal observational case study. The aim was drawing on and extending important ideas of research on organizational management of project-based teams. On the basis of literature review aspects that have the most influential impact on communication within project-based networks are organized in a integrative framework that gives an image of factors influencing relationships in project-based teams. The theoretical model is proved through a qualitative study of project-based teams performance. Data was collected through the use of meetings observations, email interviewing of participants and informal interviews.</p><p>Findings: Although sensemaking and relational exchanges are distinct concepts in the extant literature, this study illustrates the ways in which the two are interconnected: the social processes of relational exchanges between project participants engaging in the proceses of sensemaking and the ways of approaching relational exchanges that would facilitate the process of sensemaking. On the basis of the theoretical discussion how projects are operated while being embedded in a context of networks of external participants we elaborated that for successful project performance management of project-based networks should play facilitating and supportive role of creating a framework enabling mindful behaviour and collaborative processes of problem-solving.</p><p>Research limitations/implications: Even this study highlights previously overlooked connections between literatures on relational exchanges and organizational sensemaking by giving attention to a diverse range of issues concerning project-based business networks, further research in this direction may be useful for deeper understanding of the processes. Firstly, the generalizability of the findings presented here remains to be tested. Secondly, the aspects influencing relational exchanges in short-term project setting identified here may not be exhaustive: they could be supplemented by the discovery of other aspects, perhaps through data collected from project setting of different type. Thirdly, although relational exchanges can vary in sense of communication and collaboration intensity, it was outside the scope of this study to address the issue at this level of analysis. Despite these limitations, this study has made an attempt to draw up the findings that may have some implications for both research and practice.</p><p>Value of research: As revealed in our study, a set of management incentives may help in creating a positive environment for efficient communication and collaboration within a project. It suggests that management incentives should try to organize a trust like environment that will provide much of incentive for partners to work together non-opportunistically during their relational exchanges and much of the assurance necessary for exchange partners to feel comfortable with this arrangement. The results of the study clearly shows that applying management methods will help shortcut the process necessary to establish the working norms necessary for functional communication and collaboration between participants.</p>