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Dissertations / Theses on the topic 'Micro-Celebrity'

Author: Grafiati
Published: 4 June 2021
Last updated: 21 February 2023

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1

Fiúza, Alícia Sofia Alves. "Micro-celebrity endorsement no Instagram : estudo da necessidade da sua utilização para as marcas." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14988.

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Mestrado em Ciências Empresariais<br>Atualmente, com a emergência das redes sociais, as empresas tiveram de adaptar as suas estratégias de marketing a este meio em constante mudança, uma vez que grande parte do contacto marca-consumidor é realizado através destas mesmas redes. Este estudo irá basear-se numa dessas estratégias muito utilizadas pelas empresas, a utilização de micro-celebridades, para a promoção dos seus produtos, na rede social Instagram, ou seja, micro-celebrity endorsement. Neste estudo procurou-se então, perceber a opinião dos utilizadores do Instagram na utilização, por par
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2

Stiglund, Sara. ""Vi är vanliga människor" : En studie av hur YouTube-kändisar framställer sig själva för att lyckas med sitt kändisskap." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64348.

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I det samhälle vi idag lever i ses offentlighet som statussymbol och värdemätare vilket gjort att människor, för att lyckas, måste skapa personliga varumärken. Internet har förenklat skapandet och spridandet av dessa personliga varumärken eftersom det på sociala medier finns verktyg att använda för att skapa en publik personlighet. Den här uppsatsen handlar om hur skapandet av den publika personligheten gett upphov till ett nytt slags kändisskap med primärt fokus på det kändisskap som är sprunget ur arbetet med personliga YouTube-kanaler och marknadsföring i sociala medier. Uppsatsens syfte är
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3

Jivtegen, Simon, and Andreas Petersson. "Avmystifieringen av det moderna barnet : En kvalitativ innehållsanalys ur ett semiotiskt perspektiv av två svenska Instagramkonton." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35093.

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Instagramkonton där föräldrar exponerar sina barn blir allt vanligare och allt mer populära. Detta kräver att barnen framställs på ett vis som är tilltalande för mottagarna. Denna uppsats ämnar att påvisa detta fenomen genom att granska hur två av de mer uppmärksammade svenska Instagrampersonligheterna i form av Penny Schulman respektive Naomi Ljungqvist framställs på Instagram. Målet är att genomföra studien med hjälp av en kvalitativ innehållsanalys som är grundad i semiotiska teorier. Genom dessa teorier vill vi utläsa hur framställningen av dessa barn ser ut samt hur de förhåller sig till
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4

Weil, Ari. "Terrorist Celebrity: Online Personal Branding and Jihadist Recruitment and Planning." Scholarship @ Claremont, 2018. https://scholarship.claremont.edu/pomona_theses/206.

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Shifts in culture and technology have changed the manifestation of celebrity in modern society, culminating in the practice of internet microcelebrity, where one views followers as fans, produces content consistent with a personal brand, and engages in strategic interaction with devotees. This thesis examines how those effects have also changed how terrorists present themselves and operationalize celebrity status. An original typology of terrorist celebrity is presented: traditional, martyr, and internet micro-celebrity. Two in-depth case studies of terrorist micro-celebrities are analyzed: An
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Hermansdotter, Mikaela, and Jesper Cederlind. "Tick tack, Tik Tok. Hög tid attlära känna den moderna tidensopinionsbildare : En kvalitativ studie om unga influencers på mobilappen TikTok." Thesis, Stockholms universitet, Marknadsföring, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-164994.

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Det faktum att unga människor, genom sociala medier, i allt större utsträckning erhåller makt att påverka har kommersialiserats av företag genom marknadsföringsmetoden influencer marketing. Merparten av forskningen kring influencer marketing fokuserar dock på företag eller följare – men vad vet vi egentligen om hur dessa influencers själva betraktar fenomenet och sin roll? Vad är det egentligen som driver influencers under 18 år? Denna studie ämnar besvara dessa frågor och därigenom tillhandahålla viktig insikt kring hur företag bäst förhåller sig till gruppen unga influencers. I studien medve
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6

Lundberg, Amanda, and Amelie Wiklund. "Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69543.

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Användandet av sociala medier ökar kraftigt och har under de senaste åren blivit en viktig del i människors vardag. Detta ger företag en möjlighet att använda sig av sociala medier i sin marknadsföring och är en av de mest populära strategierna just nu är när företag samarbetar med influencers i sin marknadsföring. Detta kallas influencer marketing. Dock finns det svårigheter för företag att hitta rätt influencer att samarbeta med och det finns olika faktorer som behöver värderas innan ett samarbete startar. Forskningsfrågorna som har besvarats i denna studie är vilka faktor
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7

Olsson, Emmie, and Julia Thor. "Söndagsbrunch och fredagslunch : En semiotisk bild- och textanalys av influencers matbilder på Instagram samt responsen från följarna." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38979.

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Den här studiens problemformulering grundar sig i de underliggande maktstrukturer som finns på den sociala plattformen Instagram. Studien fokuserar på hur framstående Instagramprofiler, så kallade influencers, presenterar sina matbilder. Syftet är att undersöka vad influencers matbilder kommunicerar, och se vad det finns för underliggande meningar i bilderna och dess bildtexter. Dessutom vill vi öka förståelsen för hur bilderna kan mottas av följare på Instagram genom att titta på kommentarsfälten. Tidigare forskning inom området visar att unga användare av Instagram ofta gilla-markerar det de
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8

Pärlhem, Elias, and Johan Rutberg. "Influencer Marketing : A mixed method study on the effectiveness and spread of influencers." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70012.

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This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. The first research question was a quantitative look at influencers on Instagram, to see if there were any difference in effectiveness and spread between opinion leaders and micro-celebrities. The second and third research questions were a qualitative look through
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9

TSAI, CHIA-WEN, and 蔡佳紋. "Effect of a Micro Movie Featuring the Celebrity Ariel Lin on Tourists’ Willingness to Travel." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/22afxf.

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碩士<br>國立雲林科技大學<br>應用外語系<br>107<br>This study aims to investigate how a celebrity’s personality may affect tourism promotion and to examine what elements of a micro-movie are attractive to potential tourists. To this end, this study focuses on a micro movie starred by Ariel Lin to promote Singapore’s tourism. A quantitative approach was employed to address the two research questions. A questionnaire was developed to explore how Ariel Lin’s personality influence viewers’ perceptions and what elements are attractive to viewers. A total of 120 participants filled out the questionnaire. The results
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10

Fryčová, Markéta. "Role autenticity v procesu vytváření vztahu mezi mikro-celebritami a jejich fanoušky." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-350594.

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This thesis examines the role of authenticity, its elements and manifestations in the process of developing a relationship between micro-celebrities and their fans. The issue is demonstrated by the example of YouTube, the most important video-sharing site. Part of the issue is whether the YouTube content creators and their subscribers develop parasocial relationships as defined by Horton and Wohl (1956), and authenticity as an element that sets the relationship between micro-celebrities and their fans apart from the relationship between traditional celebrities and their fans. The theoretical p
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11

Norton, EI. "An investigation of individual differences and Instagram use as predictors of orthorexia." Thesis, 2018. https://eprints.utas.edu.au/31078/1/Norton_whole_thesis.pdf.

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Previous research suggests Instagram, a picture based social-networking site, is associated with obsessive healthy-eating (orthorexia) in females. This study aimed to build upon this research by using a cross-sectional approach to investigate the effect of exposure to popular Instagram users (micro-celebrities), Instagram health-related content (e.g. ‘fitspiration’), and user characteristics on orthorexia. Australian adult female Instagram users (`N` = 206) completed online measures of orthorexia, exposure to Instagram micro-celebrities and fitspiration content, appearance comparisons, benign
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12

黃意婷. "The Relationships Among Micro-Celebrity Self-Disclosure, Credibility, Attitudes toward the Ad and Purchase Intention by Consumer’s Viewpoint- “the Couple” Case." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5qbnk6.

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碩士<br>國立中正大學<br>企業管理系行銷管理研究所<br>105<br>In recent years, micro-celebrity has become a new style of celebrity with great influence. The use of internet, social media and digital media have become powerful tools for micro-celebrity to gain online popularity within a short time. Micro-celebrity always disclose their thoughts, feelings and experiences to attract audience and fans. Gradually, popular micro-celebrity have become a new investment target for advertising company. Therefore, our goal is to find out the effect between the behavior of micro-celebrity self-disclosure, micro-celebrity credib
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13

Sedláček, Jakub. "Zrod YouTube celebrity: přesun mladých diváků od televize k nezávislým tvůrcům obsahu." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-352605.

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This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be
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14

Teixeira, Petra Luísa Marques. "Comunicação digital estratégica: análise em três traços das 10 figuras mais influentes no linkedin." Master's thesis, 2020. http://hdl.handle.net/10071/20867.

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O estudo presente delimitou a estratégia de comunicação das 10 figuras mais influentes no LinkedIn através de três categorias: as publicações, a rede e a apresentação. Procurou-se estudar a frequência de diversos meios e temas e a relação com a audiência durante uma semana. Numa análise temporal mais prolongada (um mês) procurou-se perceber a evolução da rede de seguidores e a dinâmica da comunidade Top Voice enquanto “interesses comuns” nesta rede social online. Além disso, analisou-se a maneira como estas figuras procedem à manutenção das fotos de perfil e da mensagem de apresentação. O pro
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15

Grau, Luis, and Andrei Vanetski. "Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding." Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355423.

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The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary soci
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