Dissertations / Theses: 'Microsoft Corporation'

1

Вартова, М. В., and А. В. Яренко. "Досвід – майбутнє маркетингу (на прикладі Microsoft Corporation)." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/4147.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Fleischer, Bernd. "Der Microsoft-Fall in den USA." Lohmar Köln Eul, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3022381&prov=M&dok_var=1&dok_ext=htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Козловська, Ганна Борисівна, Анна Борисовна Козловская, Hanna Borysivna Kozlovska, and M. Vinnik. "Microsoft Corporation: historical insight and importance of innovations in contemporary language and information world." Thesis, Видавничий дім «Ельдорадо», 2017. http://essuir.sumdu.edu.ua/handle/123456789/52694.

Full text

Abstract:

Основна мета даної статті полягає у вивченні історії Microsoft, успіх якої був досягнутий за рахунок інноваційних ідей, рішень, продуктів і послуг. Креативність йде рука об руку з інноваціями. Креативність – це здатність виробляти нові і унікальні ідеї, інновація – це введення нової ідеї, рішення, процесу або продукту. Корпорація Microsoft є хорошим прикладом креативності та інновацій в світі бізнесу; це можна простежити з історії компанії, яка показана детально в статті.
Основная цель данной статьи - история корпорации Microsoft, успех которой был достигнут за счёт инновационных идей, решений, продуктов и услуг. Креативность близка понятию инноваций. Креативность - это способность разрабатывать новые уникальные идеи. Инновация - это воплощение в жизнь новой идеи, решения, процесса или продукта. Корпорация Microsoft является прекрасным примером креативности и инноваций в мире бизнеса.
The overall objective of the article is to explore the history of Microsoft the success of which has been reached through innovative ideas, solutions, products and services. Creativity goes hand in hand with innovation. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. Microsoft is a good example of creativity and innovations in the world of business; it can be traced via company history which is shown in detail in the article.

APA, Harvard, Vancouver, ISO, and other styles

4

Ho, Lap-hang Charles. "A comparison of business strategies between Microsoft and Netscape on the Internet browser market /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19877699.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Vartova, M. V., and I. Y. Burlaka. "The future of marketing is the experience (the example of Microsoft Corporation)." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/5031.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Westernhagen, Alexandra von. "Zugang zu geistigem Eigentum nach europäischem Kartellrecht : eine Darstellung der rechtlichen, technischen und wirtschaftlichen Grundlagen für die Offenlegung von Softwareschnittstellen anhand des Microsoft-Verfahrens /." Lausanne : [s.n.], 2006. http://aleph.unisg.ch/hsgscan/hm00154076.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Chen, Yi-Jen. "Antitrust enforcement in the software market : a study of the Microsoft cases in the United States /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18697.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Watkins, Trevor U. "Is Microsoft a Threat to National Security? Policy, Products, Penetrations, and Honeypots." Connect to resource online, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1244659206.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Chappert, Hervé. "Les stratégies relationnelles d’un leader dans un processus de normalisation : le cas de Microsoft dans le secteur des logiciels de bureautique." Thesis, Montpellier 1, 2012. http://www.theses.fr/2012MON10033.

Full text

Abstract:

Les Organisations de Développement de Standard (ODS) sont généralement perçues comme des acteurs-tiers neutres facilitant l'élaboration de norme de jure. Pourtant, la compétition entre concurrents et les manœuvres stratégiques y ont aussi leur place. Notre recherche pose la question de l'utilisation par un leader de la coopétition dans le hors-marché comme stratégie de contrôle de son marché. L'étude examine particulièrement les comportements de Microsoft pendant le processus de normalisation d'OOXML entre le mois de mai 2007 et le mois d'août 2008. La méthode utilisée est principalement qualitative et s'appuie sur l'étude exploratoire d'un cas unique. Nous analysons les interactions entre marché et hors-marché à travers l'étude des modes relationnels (compétition, coopétition et coopération) que le leader mobilise au sein de l'ODS français (Afnor). Nos résultats montrent en particulier que le recours à la coopétition dans un contexte normatif constitue une stratégie gagnante pour le leader. La nature de cette coopétition est transitoire sur le hors-marché et permet un retour à un comportement de recherche de rente monopolistique sur le marché
Standard Development Organizations (SDO) are generally perceived as neutral third party actors facilitating the development of de jure standards. However, competitions between competitors and strategic manoeuvring also have their place. Our research questions the use by a leader of coopetition in the non-market as a strategy to control its market.This study particularly examines the behaviour of Microsoft during the standardization process of OOXML between May 2007 and August 2008. The method used is primarily qualitative and is based on the exploratory study of a unique case. We analyze the interactions between the markets and the non-markets by studies of relational methods (competition, coopetition and cooperation) that the leader engages with the French SDO (Afnor). Our results show in particular that the use of coopetition in a normative context is a winning strategy for the leader. The nature of this coopétition is transient on the non-market and allows a return to the behaviour of seeking monopolistic rent on the market

APA, Harvard, Vancouver, ISO, and other styles

10

Koreivo, Junior Carlos. "Estratégia de canais de marketing na indústria de software: estudo de caso sobre a Microsoft no Brasil." reponame:Repositório Institucional do FGV, 2004. http://hdl.handle.net/10438/5727.

Full text

Abstract:

Made available in DSpace on 2010-04-20T20:20:31Z (GMT). No. of bitstreams: 0 Previous issue date: 2004-07-27T00:00:00Z
Mercados com dinâmica competitiva baseada na inovaçâo são incertos e sujeitos a rupturas dos negócios envolvidos. Isto é bastante diferente dos mercados maduros, nos quais o equilíbrio de forças estabelece uma estrutura industrial relativamente estável. Mercados de inovação, ou high-tech, e em especial os de tecnologia da informação também estão sujeitos a outros fenômenos ou características que os distinguem dos mercados maduros. Trabalhamos com alguns destes fenômenos como: a difusão tecnológica, a qual está ligada a fatores psicológicos que motivam ou inibem a adoção da tecnologia por parte do cliente; o aprisionamento; a externalidades de rede; a disputas por padrões e a concorrência entre cadeias de valor distintas. Estas características demandam serviços, orientação do cliente quanto ao uso da tecnologia e casos de sucesso exemplares para vencer os fatores inibidores e estimular os fatores motivadores do cliente no seu processo de adoção da tecnologia. A teoria explica que os canais de marketing podem oferecer vantagem competitiva às empresas que bem se utilizam deles, e as características de demanda por serviços e orientação de uso pelos clientes podem ser bem atendidas pelos canais de marketing. Esta pesquisa testa esta teoria através de um estudo de caso sobre a Microsoft, empresa do ramo de software que tem sua atividade fortemente baseada em canais de marketing. Verificamos a teoria, isto é, o canal sendo um elemento diferencial e gerador de vantagem competitiva para a empresa

APA, Harvard, Vancouver, ISO, and other styles

11

Chappert, Hervé. "Les stratégies relationnelles d’un leader dans un processus de normalisation : le cas de Microsoft dans le secteur des logiciels de bureautique." Electronic Thesis or Diss., Montpellier 1, 2012. http://www.theses.fr/2012MON10033.

Full text

Abstract:

Les Organisations de Développement de Standard (ODS) sont généralement perçues comme des acteurs-tiers neutres facilitant l'élaboration de norme de jure. Pourtant, la compétition entre concurrents et les manœuvres stratégiques y ont aussi leur place. Notre recherche pose la question de l'utilisation par un leader de la coopétition dans le hors-marché comme stratégie de contrôle de son marché. L'étude examine particulièrement les comportements de Microsoft pendant le processus de normalisation d'OOXML entre le mois de mai 2007 et le mois d'août 2008. La méthode utilisée est principalement qualitative et s'appuie sur l'étude exploratoire d'un cas unique. Nous analysons les interactions entre marché et hors-marché à travers l'étude des modes relationnels (compétition, coopétition et coopération) que le leader mobilise au sein de l'ODS français (Afnor). Nos résultats montrent en particulier que le recours à la coopétition dans un contexte normatif constitue une stratégie gagnante pour le leader. La nature de cette coopétition est transitoire sur le hors-marché et permet un retour à un comportement de recherche de rente monopolistique sur le marché
Standard Development Organizations (SDO) are generally perceived as neutral third party actors facilitating the development of de jure standards. However, competitions between competitors and strategic manoeuvring also have their place. Our research questions the use by a leader of coopetition in the non-market as a strategy to control its market.This study particularly examines the behaviour of Microsoft during the standardization process of OOXML between May 2007 and August 2008. The method used is primarily qualitative and is based on the exploratory study of a unique case. We analyze the interactions between the markets and the non-markets by studies of relational methods (competition, coopetition and cooperation) that the leader engages with the French SDO (Afnor). Our results show in particular that the use of coopetition in a normative context is a winning strategy for the leader. The nature of this coopétition is transient on the non-market and allows a return to the behaviour of seeking monopolistic rent on the market

APA, Harvard, Vancouver, ISO, and other styles

12

GOURLAY, GABRIEL. "Vente par lots." Caen, 2000. http://www.theses.fr/2000CAEN0593.

Full text

Abstract:

La vente part lots consiste a vendre un ensemble de biens ou de services dans des quantites fixees a la conclusion du contrat, le tout a un prix unique. L'objet de ce travail est, premierement, d'expliquer l'usage de la vente par lots et de comprendre pourquoi les firmes n'ont pas choisi de vendre leurs biens separement sur les marches. Par exemple, nous verrons que la vente par lots est une maniere de mener une politique de discrimination par les prix ou de differenciation des produits. Deuxiemement, d'etudier les implications de la vente par sur la politique de la concurrence. Les differentes cours de justice en europe et aux etats-unis condamnent "per se" (par nature) la vente par lots lorsque les firmes possedent un pouvoir de marche sur l'un des biens lies. On commentera cette jurisprudence avec le recent proces microsoft dans l'industrie des logiciels. Il est apparu que l'integration d'internet explorer a windows 98 a servi davantage a maintenir le pouvoir de monopole de microsoft sur les systemes d'exploitation qu'a l'etendre sur le marche des navigateurs.

APA, Harvard, Vancouver, ISO, and other styles

13

Stapper, Thilo. "Das essential facility Prinzip und seine Verwendung zur Öffnung immaterialgüterrechtlich geschützter de facto Standards für den Wettbewerb /." Berlin : Duncker & Humblodt, 2003. http://www.gbv.de/dms/spk/sbb/recht/toc/363624643.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Roder, Marius Johannes. "The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15097.

Full text

Abstract:

Submitted by Marius Roder (mariusroder@me.com) on 2016-01-19T21:53:52Z No. of bitstreams: 1 20160115_MR_Thesis_Final.pdf: 3207024 bytes, checksum: f162144cbafd8a6a1d7fe971bb8fd5a0 (MD5)
Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Marius, The acknowledgement should be before the abstract. Ana Luiza Holme 3799-3492 on 2016-01-20T11:13:46Z (GMT)
Submitted by Marius Roder (mariusroder@me.com) on 2016-01-20T11:47:37Z No. of bitstreams: 1 20160115_MR_Dissertation_Final.pdf: 3207929 bytes, checksum: 9730ab617c4b16f1b67d885a612d1d95 (MD5)
Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-01-20T12:37:01Z (GMT) No. of bitstreams: 1 20160115_MR_Dissertation_Final.pdf: 3207929 bytes, checksum: 9730ab617c4b16f1b67d885a612d1d95 (MD5)
Made available in DSpace on 2016-01-20T12:44:31Z (GMT). No. of bitstreams: 1 20160115_MR_Dissertation_Final.pdf: 3207929 bytes, checksum: 9730ab617c4b16f1b67d885a612d1d95 (MD5) Previous issue date: 2015-12-18
The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. The thesis examines the M&A activities of these major players. Therefore, it addresses two different aspects: First, it intends to do a step towards closing a research gap in literature. This gap is constituted by a missing link in the current state of literature between the corporate strategy of these firms and the choice of their M&A targets. Second, it aims to give estimation about potential future developments in the sector. Through a qualitative content analysis of companies’ publications, market research reports and other third party content, case studies are being developed. Findings show the process of strategic positioning for Apple, Google and Microsoft within the Online Service Industry between 2005 and 2015. The ongoing M&As are being analyzed regarding the companies’ corporate strategies and their strategic responsiveness regarding their direct competitors. Findings give evidence for aggressive M&A activities in the strategic groups the companies share with each other, especially in the market for mobile communication devices and communication services.
A indústria de serviços online é caracterizada por um volume alto de Fusões e Aquisições no período de 2005 a 2015. As líderes de mercado, Apple, Google e Microsoft, incorporaram essa forma de crescimento inorgânico em suas estratégias corporativas. Essa tese examina as atividades de Fusões e Aquisições dessas três empresas. Consequentemente, ela tem foco em dois aspectos principais. Primeiro, existe o objetivo de saciar uma escassez na literatura acadêmica, no que se diz respeito ao estabelecimento de uma conexão entre a estratégia corporativa dessas empresas e as decisões tomadas de Fusões e Aquisições. Segundo, há também o objetivo de estimar possíveis futuros desenvolvimentos no setor. Através de uma análise de conteúdo qualitativa das publicações das empresas, relatórios de análise de mercado, e outros conteúdos de terceiros, estudos de caso foram desenvolvidos. Os resultados mostram o processo de posicionamento estratégico por parte da Apple, Google e Microsoft, dentro do mercado de serviços online, entre os anos de 2005 e 2015. As recorrentes fusões e aquisições são analisadas, no que se diz respeito as estratégias corporativas dessas empresas e a responsividade perante as atividades de seus competidores. Os resultados evidenciam atividades agressivas de Fusões e Aquisições em grupos estratégicos em comum entre as três empresas, especialmente no mercado de aparelhos de comunicação móvel e serviços de comunicação.

APA, Harvard, Vancouver, ISO, and other styles

15

Pohlmeier, Julia. "Netzwerkeffekte und Kartellrecht /." Baden-Baden : Nomos-Verl.-Ges, 2004. http://www.gbv.de/dms/spk/sbb/recht/toc/390322342.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Miguel, Inês Rodrigues. "Valuation: Microsoft Corporation case study." Master's thesis, 2015. http://hdl.handle.net/10071/11336.

Full text

Abstract:

JEL Classification: G30 (Corporate Finance); O22 (Projects Analysis)
Existe uma grande diversidade de métodos de avaliação que variam desde os mais simples até os mais complexos sob muitas asserções diferentes, por isso, o justo valor das ações da Microsoft foi estimado através de duas abordagens: Fluxos de Caixa Descontados e Múltiplos. Relativamente à análise financeira da Microsoft foi possível concluir que os rácios de rentabilidade da Microsoft se têm vindo a deteriorar ao longo do período considerado (2011-2014). Comparando a liquidez da Microsoft com os seus concorrentes (a Apple, Google e IBM), foi possível verificar que, em 2014, os rácios current e quick da Microsoft são superados apenas pela Google que apresenta um rácio de 4,80 e 4,38, respetivamente. Considerando a análise de desempenho das ações, se um investidor comprou ações da Microsoft a 30 de junho de 2004 e as manteve até ao dia 30 de Junho de 2014, o retorno esperado pelo em que deteve as ações teria sido de 63%, aproximadamente. Com base no modelo de avaliação verificou-se que a maioria dos métodos indica que o justo valor é maior do que o preço cotado deixando claro que o preço da ação está subvalorizado. Assim, espera-se que a curto prazo o valor das ações da Microsoft venha a valorizar quando comparado com o preço de mercado a 30 de junho de 2014. Posto isto, a recomendação do autor é para comprar ou manter as ações da Microsoft.
There is a wide diversity of valuation methods that ranges from the simplest until the complex ones under many different assumptions, hence, the fair value of Microsoft’s stock was estimated through two approaches: Discounted FCFF and FCFE approach and Multiples approach. Regarding Microsoft’s key financials, it was possible to conclude that profitability Microsoft’s ratios have been deteriorating throughout the considered period (2011 – 2014). Comparing Microsoft’s liquidity with its competitors (Apple, Google and IBM) it was possible to ascertain that, in 2014, both current and quick ratios Microsoft is surpassed only by Google that presents a ratio of 4,80 and 4,38, respectively. Considering the share performance analysis, if an investor had bought Microsoft’s shares at closing price of the 30th of June 2004 and held those until the 30th of June 2014, the holding period return would have been of 63%, approximately. Based on valuation model the majority of methods indicate that the fair value is higher than the price quoted making clear that the price of the stock is undervalued. So it is expected that in the short term Microsoft’s shares will appreciate when compared with the Market Price on year-end 30th June 2014. Thus, the author’s recommendation is to buy or hold Microsoft’s shares.

APA, Harvard, Vancouver, ISO, and other styles

17

Correia, Francisco Rocha Barros Peres. "Mergers & acquisitions : Microsoft Corporation vs Box Inc." Master's thesis, 2016. http://hdl.handle.net/10400.14/20231.

Full text

Abstract:

Technology’s rapid shifts have put cloud computing as the edge companies must have in order to succeed and stay relevant in an industry where innovation is key. Realizing this, Microsoft’s CEO, Satya Nadella, changed the technology giant’s strategic focus towards, what he calls, a “cloud-first, mobile-first world”. In this context comes Box – a highly promising cloud-based enterprise content collaboration platform that allows organizations to securely manage their content and collaborate internally and externally. Its platform is considered superior to that of its peers, allowing the recently listed company to gather a large user base, with over 39 million people and 50.000 organizations using its service. However, its high customer acquisition cost has been dampening its margins and postponing profitability until 5 years time, drifting many investors away from the company, making its share price to drop in recent months. This makes Box a very desirable target for Microsoft’s envisioned cloud-first world, as Microsoft has all the needed expertise to make Box profitable in the near-term and create the leader in the crowded cloud computing industry. This dissertation will evaluate the possibility of the acquisition of Box by Microsoft. The proposal is supported by a review of the main literature on M&A and valuation, an extensive industry and company analysis, and a valuation of each individual firm and its combination. It is concluded, based upon the several analyses conducted throughout the dissertation, that Microsoft should acquire Box for $2,9 billion in an all-cash deal, a 35% premium over its market capitalization.
As mudanças tecnológicas colocaram o cloud computing como a vantagem que as empresas precisam de dominar para ter sucesso e se manterem relevantes numa indústria onde inovar é essencial. Satya Nadella, CEO da Microsoft, apercebendo-se da nova realidade, alterou a estratégia da empresa, para algo a que designou de “mundo cloud-first e mobile-first”. É neste contexto que surge a Box – uma promissora plataforma de colaboração de conteúdos de empresas, baseada na cloud, permitindo às empresas gerirem de forma segura os seus conteúdos e colaborarem internamente e externamente. A plataforma da Box é considerada superior à dos seus competidores, permitindo à empresa ter mais de 39 milhões de pessoas e 50.000 empresas a usarem o seu serviço. Porém, o elevado custo de aquisição de clientes tem diminuído as margens e adiado a rentabilidade até 5 anos, levando vários investidores a procurarem alternativas, causando a descida do preço da acção em meses recentes, fazendo da Box um alvo apetecível para a Microsoft, já que possui a experiência necessária para tornar a Box rentável no curto-prazo e criar o líder na concorrida indústria de cloud-computing. Esta dissertação avalia a possibilidade de aquisição da Box por parte da Microsoft, baseando-se numa revisão da literatura de M&A e valuation, uma análise sobre a indústria e as empresas, uma avaliação de cada empresa e da sua combinação. Conclui-se, baseado nas análises efectuadas, que a Microsoft deve adquirir a Box por $2,9 mil milhões num all-cash deal, um premium de 35% sobre a sua capitalização de mercado.

APA, Harvard, Vancouver, ISO, and other styles

18

Луб'янецька, Анна Сергіївна. "Науково-технологічні фактори економічної діяльності ТНК (на матеріалах компанії «Microsoft Corporation»)." Thesis, 2022. http://dspace.puet.edu.ua/handle/123456789/11683.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Stenmark, Robert Vicent Leon. "Mergers and acquisitions : the case of Microsoft Corporation and Activision Blizzard Inc." Master's thesis, 2012. http://hdl.handle.net/10400.14/11527.

Full text

Abstract:

Globalization, geographic diversification and deregulation of markets have led to an increasingly competitive environment for most companies. Increasing competition often leads to higher efforts to persuade consumers to by the given company’s product, and consequently margins are affected. Moreover, this development of the business environment also faces as a threat to most companies’ organic growth. For this reason, companies often envision mergers and acquisitions as a solution to this problem. The decision of taking on a larger transaction to acquire another company is often motivated by the fact that it may create additional opportunities for the company, enable higher growth, and ultimately create shareholder value. Mergers and acquisitions are especially apparent in industries that are highly affected technological innovations. The rationale for this is grounded in the potential target company’s technological assets or specific capabilities, which may pose as highly valuable for the acquirer. The acquisition of the target company enables the transfer of these skills and may create a competitive advantage, which in turn creates a driver for long-term sustainable growth. This paper will analyze the possibility of creating additional value through mergers and acquisition. The paper will start of by surveying literature on various theories on valuation of companies. This part will also present evidence on what valuation techniques that proves to yield reliable results, and discuss value creation in the light of mergers and acquisitions. In the second part the paper the presented theory will be put into practice by through a proposed M&A-situation between Microsoft Corporation and Activision Blizzard, Inc. This part will present a thorough companyand industry analysis that will provide the basis for a valuation of the companies, both on a standalone basis and on a consolidated basis. The final part of the paper will present the acquisition process itself, and discuss issues that are related to the acquisition. This part will also present the optimal way for Microsoft to proceed in acquiring Activision Blizzard. When valuing the companies individually, both companies show indications of being undervalued compared to their average market values for the last year. Microsoft value is displaying signs of being overly undervalued, while Activision Blizzard only is slightly undervalued. A valuation of the combined company reveals that there were considerable opportunities for additional value creation through a merger. Finally, based on the analysis and the valuations in the paper suggests that that Microsoft should proceed with the acquisition. The acquisition will be presented to Activision Blizzard’s shareholders as a friendly tender offer, in order to persuade them to sell their shares in the company. The price offered for the outstanding shares of the company is suggested to provide current shareholders with a premium of 29.4% to the average market capitalization of the company. Moreover, the acquisition will be financed with a cash-only transaction, as to maintain financial flexibility and in line with Microsoft’s acquisition history.

APA, Harvard, Vancouver, ISO, and other styles

20

Bhanji, Zahra. "Transnational Private Authority in Education Policy: A Case Study of Microsoft Corporation in Jordan and South Africa." Thesis, 2009. http://hdl.handle.net/1807/19141.

Full text

Abstract:

This thesis presents a case study of Microsoft Corporation’s Partners in Learning (PiL) program, an example of transnational policy authority in education, with two embedded case studies of PiL in Jordan and South Africa. The constructivist and rationalist approaches highlight the changing nature of governance through the cultural and strategic shifts that led to Microsoft’s policy role in education. Microsoft’s strategic profit interests and its corporate-social-responsibility aspiration to play a policy role in education influenced its educational footprint. From a top-down perspective, Microsoft used supranational forms of power by implementing its global PiL blueprint through similar PiL programs worldwide. From a bottom-up perspective, Microsoft used “localization practices” by engaging different subnational agents and used different strategies to gain footholds in two very different political and policy contexts. Microsoft’s top-down and bottom-up approaches link the supranational policy arena to the subnational or subgovernmental. Microsoft’s economic power and strategic engagement gave it entry into education. It gained expert authority from its extensive history and experience in education. Its expert authority was experessed through strategic relationship building through diplomacy and partnerships, policy networks, and the sharing of best practices. The company was however not able to claim absolute legitimacy because of resistance in both countries. This thesis highlights that at the governmental level, sovereignty does not disappear when transnational corporations become involved in education at the national level. Instead, nation- states become strategic sites for the restructuring of global policy roles. The Jordanian government became a public facilitator, by working with Microsoft to implement a stand-alone PiL program. The South African government became a public integrator, by implementing the PiL program within government policies and programs. Power was also redistributed within both countries, moving away from government education officials towards the monarchy in Jordan and the presidency in South Africa. The findings of the study highlight the need for corporations engaged in public education to be governed within instituted accountability measures, for appropriate partnership frameworks, and for governance tools that can both effectively engage companies in education and ensure that they work within common goals and values set out by international education organizations.

APA, Harvard, Vancouver, ISO, and other styles

21

Silva, Diana Casimiro da. "Integration of CSR and sustainability into strategic management: The Microsoft case." Master's thesis, 2021. http://hdl.handle.net/10071/24772.

Full text

Abstract:

Corporate social responsibility (CSR) and sustainability have become buzz words in recent years. It is expected that businesses and organizations take responsibility for their contributions on the causes and effects of climate change. Companies have been targeted by activists, environmentalist, governmental and non-governmental, not for their emissions, but also for their code of conduct when it comes to sourcing, labor laws, and environmental and societal impacts of their activities. So more than ever it is important that businesses integrate CSR and sustainability into their strategies and core business having in mind the social, environmental and the economic aspects in alignment with the sustainable development goals. This present pedagogical case study focuses on the technological industry, its influences and reach, and innovative capabilities as an ally to sustainable objectives and missions. It focuses particularly on Microsoft a world leading technology company. This case will explore the theoretical framework surrounding the integration of corporate sustainability, the factors and drivers that influence businesses, the stages of transforming a business into becoming sustainable and lastly the role of innovation in sustainability. The objective is to analyze Microsoft’s case through the lens of the theoretical backdrop.
Responsabilidade social corporativa (RSC) e sustentabilidade tornaram-se nos últimos anos palavras da moda. É expectável que empresas e organizações assumam a responsabilidade pelas suas contribuições nas causas e efeitos nas mudanças climáticas. As empresas têm sido alvo de criticas de ativistas, ambientalistas, entidades não governamentais e governamentais, não só pelas suas emissões de carbono mas também por questões código de conduta relacionados com, fornecedores, leis laborais e os impactos sociais e ambientais das suas atividades. Por esta razão é importante, mais do que nunca, que as empresas integrem responsabilidade social corporativa e sustentabilidade na suas estrategias e no seu núcleo empresarial tendo em conta os aspetos sociais, ambientais e económicos alinhados com os objetivos de desenvolvimento sustentável. O presente estudo de caso pedagógico tem como foco a industria tecnologica, na sua influência, alcance e capacidade de inovar como aliados a missões sustentáveis. O estudo tem como sujeito principal a Microsoft, uma empresa que é lider mundial em tecnologia. Este caso vai ter como objetivo explorar o quadro teórico sobre a integração de sustentabilidade na estratégia empresarial, os factores e incentivos que influenciam as empresas, as etapas de transformação associado ao processo de se tornarem sustentáveis e por fim o papel da inovação na sustentabilidade. O objectivo é analisar o caso da Microsoft tendo em conta este quadro teórico.

APA, Harvard, Vancouver, ISO, and other styles

22

Martins, Patrícia Antunes. "Solução Datawarehouse e Reporting Corporativo para o Setor Bancário." Master's thesis, 2018. http://hdl.handle.net/10451/36381.

Full text

Abstract:

Trabalho de projeto de mestrado, Informática, Universidade de Lisboa, Faculdade de Ciências, 2018
O projeto insere-se na área de serviços de consultoria da Unipartner IT Services, na qual a autora realizou um estágio curricular entre setembro de 2017 e junho de 2018, no âmbito do tema “Solução Datawarehouse e Reporting Corporativo para o Setor Bancário”. Este projeto inclui a implementação de uma nova solução de Business Intelligence e assenta em quatro objetivos principais: identificação da arquitetura a ser adotada no sistema a implementar, especificação de um modelo de dados para o Datawarehouse, desenvolvimento de um processo de Extraction-Transformation-Loading (ETL) e execução de relatórios em Microsoft Power BI, com base na informação de negócio constante de três fontes de dados operacionais de uma entidade bancária, o Cliente X. Neste contexto, a autora foi integrada na equipa de projeto, ficando responsável pela análise da informação, definição dos modelos relacionais e produção de relatórios com base numa prova de conceito. A par destas tarefas, desenvolveu-se um processo de ETL, que efetuou grandes transformações aos dados provenientes dos sistemas operacionais, por forma a torná-los mais estruturados e de fácil acesso aos utilizadores finais. A solução permite ao cliente tomar decisões de negócio mais conscientes, com a devida informação e dados trabalhados, obtendo assim uma visão integrada do negócio. Este projeto assume, ainda, particular importância no contexto de negócio do Cliente X., uma vez que se trata de uma iniciativa estratégica interna que visa a simplificação e modernização dos instrumentos de apoio à decisão operacional do cliente, em oposição ao sistema manual de criação de relatórios em Microsoft Excel. Ao potenciar o seu valor no contexto do grupo de empresas, do qual faz parte, diminui o tempo de procura de informação e criação de relatórios, aumentando a relação de informação através de métricas. Esta solução foi criada com base em tecnologias Microsoft, nomeadamente SQL Server e suas ferramentas.
This project takes an interest in Unipartner IT Services’ Consulting Services, in which the author did an internship from September 2017 until June 2018, connected to the subject “Solução Datawarehouse e Reporting Corporativo para o Setor Bancário”. This paper implements a new Business Intelligence solution and focus on four main purposes: identification of the adopted architecture, definition of a data modelling for Datawarehouse, establishment of an Extraction-Transformation-Loading process and production of reports using Microsoft Power BI, according to the business information of three data sources from a bank sector, Client X. In this context, the author was incorporated in the project team, taking responsibility for all the information analysis, definition of relational models and development of reports according to a proof of concept. Alongside this, an ETL process was created to transform the data derived from the first dataset, to make them legible and easily accessed by the final users. This solution allows the client to make the business decision more consciously, with the proper information and worked data, obtaining an integrated vision of the business. Overall, this project pays a significant attention in Client X’s business context, since it is an internal strategy to simplify and upgrade the instruments of decision support system, instead of the manual system of reports designing in Microsoft Excel. By empowering the value of their own business group, allows them to reduce the time of information seeking and reports elaboration, increasing the relationship of information through metrics. To sum up, this solution was based in Microsoft technologies, SQL Server and its tools.

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Microsoft Corporation'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles