Dissertations / Theses on the topic 'Military recruitment'
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Rosén, Anton, and Charlotte Hamrin. "Battle of Recruitment : A Comparative Study of German and Swedish Militaries’ Recruitment Films." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414479.
Full textHsu, Ronald Hsien-Jung Trotman Carroll-Ann. "Recruitment of dentists by military services implications for academia /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2006. http://dc.lib.unc.edu/u?/etd,234.
Full textTitle from electronic title page (viewed Oct. 10, 2007). "... in partial fulfillment of the requirements for the degree of Master of Science in the School of Dentistry (Pediatric Dentistry)." Discipline: Pediatric Dentistry; Department/School: Dentistry.
Gamble, Paul. "Successful Strategies for Recruitment and Hiring of Veterans." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4365.
Full textYoung, Derek Rutherford. "Voluntary recruitment in Scotland, 1914-1916." Thesis, University of Glasgow, 2001. http://theses.gla.ac.uk/8202/.
Full textBäckström, Peter. "Essays on military labour supply in the era of voluntary recruitment." Licentiate thesis, Umeå universitet, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-167166.
Full textFavara, Jeremiah. "Recruiting for Difference and Diversity in the U.S. Military." Thesis, University of Oregon, 2018. http://hdl.handle.net/1794/23102.
Full textMoore, Zeta Mary. "Army recruitment and the uncertainties of the 'fiscal-military' state in Britain, 1793-1815." Thesis, Royal Holloway, University of London, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.428326.
Full textKwinn, Michael John. "Evaluating military recruitment to determine the relative efficiencies of joint versus service-specific advertising /." Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p3004309.
Full textLacey, Karen Elizabeth. "Recruitment, recompense and masculinity : the military man in French and British fiction 1740-1789." Thesis, King's College London (University of London), 2014. https://kclpure.kcl.ac.uk/portal/en/theses/recruitment-recompense-and-masculinity(fa64a63f-27fc-4bf8-9144-44ee608282ae).html.
Full textAsoh, Chinyere. "Strategies to Recruit and Hire Military Veterans." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3136.
Full textAgard, Christine Paula. "Recruitment Strategies, Matrices, and Techniques Used in Hiring Veterans." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3133.
Full textSmith, Allison M. "Virtually Arming Genre with Politics? An Analysis of Electronic Military Recruitment in Venezuela, Colombia, and the United States. A Multimodal Approach." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26167.
Full textAlves, Francisco Urbano. "Valentes Rio-Grandenses! Às Armas! : A questão do recrutamento militar na província do Rio Grande do Norte durante a Guerra do Paraguai (1864-1870)." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/6016.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This thesis aims to analyze the military mobilization during the war with Paraguay (1864-1870) in the province of Rio Grande do Norte, reflecting on the social impact that recruitment caused social structures, focusing on interference in power structures, relationships provincial social and everyday life. The effort required to finance the war demanded the imperial government a broad movement of conscription ever seen in Brazil, feeling its effects throughout the national territory. In this sense the provincial and orderly routine was modified in order to facilitate the recruitment, both in bureaucratic organization, with fill positions as the modified forms of work. One of the agents more engaged in the issues of war and recruitment were the presidents of the province, a position that has become crucial to the intentions of the imperial government. The expansion of military recruitment meant entering into the field of local government, which demanded the negotiating complex imperial government. Despite the great flood of soldiers in the early years of the conflict (1865-1866), the violence committed by recruiters were not diminished in the following years, especially in the hinterland of the province of Rio Grande do Norte. The resistance of the population favors the recruitment produced constant conflict throughout the provincial territory, leaking and rescues soldiers, attacks on commissions for recruiting, training entourages and confrontations of all kinds. At the same time that need arises regimentation of soldiers to incorporate the military, develops in the province wide movement to summon citizens to arms. The analysis of the sources, namely reports of provincial presidents, atas of the House of Representatives and the Senate, decrees published during the war, codes Posture, and some papers, allowed us the perception of the subject recruitment at the Provincial level, attending to the daily lives and social changes.
Essa dissertação tem por objetivo analisar a mobilização militar durante a guerra do Paraguai (1864-1870) na província do Rio Grande do Norte, refletindo sobre o impacto social que o recrutamento causou nas estruturas sociais, atentando para as interferências nas estruturas de poder, relações sociais e na vida cotidiana provincial. O esforço necessário para financiar a guerra demandou do governo imperial um amplo movimento de recrutamento militar jamais visto no Brasil, sentindo-se seus efeitos em todo o território nacional. Nesse sentido o cotidiano provincial foi modificado e ordenado de maneira a facilitar o recrutamento, tanto na organização burocrática, com preenchimento de cargos, como na modificação das formas de trabalho. Um dos agentes que mais se empenhou nas questões da guerra e do recrutamento foram os presidentes de província, cargo que passou a ser de crucial importância para as intenções do governo imperial. A ampliação do recrutamento militar significou adentrar em domínio dos poderes locais, o que demandava do governo imperial complexa negociação. Apesar da grande torrente de soldados nos primeiros anos do conflito (1865-1866), as violências praticadas pelos agentes recrutadores não foram diminuídas nos anos seguintes, principalmente nos sertões da província do Rio Grande do Norte. A resistência da população propicia ao recrutamento produzia constantes conflitos em todo o território provincial, com fugas e resgastes de soldados, ataques a comissões de recrutamento, formação de séquitos e enfrentamentos de todo o tipo. Ao mesmo tempo em que surge necessidade de arregimentação de soldados para a incorporação às forças militares, desenvolve-se na província amplo movimento que pretende convocar às armas os cidadãos. A análise das fontes, a saber: relatórios dos presidentes de província, atas da Câmara dos Deputados e do Senado, decretos publicados durante a guerra, Códigos de Postura, além de alguns periódicos, nos possibilitou a percepção da temática do recrutamento em âmbito provincial, atentando para o cotidiano e as modificações sociais.
Bocanegra, Maria Leigh. "The Citizen-Soldier in the American Imagination: Traces of the Myths of World War II in the "Army Strong" Recruitment Campaign." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/72992.
Full textTraces of the myths of World War II, particularly the myth of the citizen-soldier, can still be found in the United States Army's recruitment material in its current "Army Strong" campaign despite the contradictory ideals of civic nationalism and neoliberalism. I conduct a Critical Discourse Analysis of three recruitment television commercials from the "Army Strong" campaign aired in 2009. I explain how the United States Army uses both the ideals of civic nationalism and the characteristics of neoliberalism in order to encourage potential recruits to join its ranks.
Master of Arts
Hoogenraad-Vermaak, Salomon Cornelius Johannes. "The Environment determined political leadership model: a comparative analysis of the Gowon, Babangida and Abacha regimes." Thesis, Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-07022002-124333.
Full textMartins, Cesar Eugênio Macedo de Almeida. "A dinâmica do recrutamento militar na Província de Minas Gerais: mobilização, conflito e resistência durante a Guerra do Paraguai (1865-1870)." Universidade Federal de Juiz de Fora (UFJF), 2009. https://repositorio.ufjf.br/jspui/handle/ufjf/2932.
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A historiografia relacionada às questões militares vem ganhando novos adeptos preocupados em “fazer história” desprendendo-se da perspectiva positivista, tradicionalista e ufanista. Neste sentido, observa-se que esse atual enfoque no estudo da instituição militar e de seus elementos relacionados pode proporcionar novos caminhos metodológicos e diferentes abordagens históricas que levem a uma nova compreensão da história social e cultural do Brasil. Assim, pretendemos discutir sobre o recrutamento militar na província de Minas Gerais, destacando a mobilização, a dinâmica, os possíveis conflitos e a resistência que por lá ocorreram durante o período entre 1865 e 1870, ou seja, durante a Guerra do Paraguai. Daremos ênfase à análise da representação e da influência do recrutamento militar durante o conflito do Brasil contra o Paraguai, e a relação desta incorporação compulsória de homens nas organizações militares diante da conjuntura social, política e econômica da província mineira, atentando-nos às suas prováveis peculiaridades.
The study of history related with military subjects is getting new adepts worried in “making history”, going away from this positive, traditional and nationalistic perspective. Ins this sense, it is observed that a present focus on the study of the army formation and its elements can provide new approaches and different historical ways, which take to a new comprehension of the social and cultural history of Brazil. We intend to discuss about the military recruitment in the province of Minas Gerais emphasizing the mobilization, the dynamic, the possible conflicts and the resistance that occurred in Minas Gerais within 1865 and 1870 (Paraguay War). We want to underline the result of the military recruitment during the battle of Brazil against Paraguay and understand how it influenced in the political, social and economical structure of the Minas Gerais province, drawing our attention to possible peculiarities.
Cheserem, Salina Jepkoech. "African responses to colonial military recruitment : the role of Askari and carriers in the first World War in the British East Africa Protectorate (Kenya)." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=66074.
Full textEulriet, Irène. "Public rhetorics and sexual differentiation : an analysis of the disputes over women's recruitment in the military in France, Germany and the United Kingdom." Thesis, University of Bristol, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.425122.
Full textGlass, Stephen Michael. "Strength, balance, and range of motion as modifiers of the effect of external load-bearing on functional movement behaviors in the military recruitment population." Thesis, The University of North Carolina at Greensboro, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=3745561.
Full textGLASS, STEPHEN MICHAEL, Ph.D. Strength, Balance, and Range of Motion as Modifiers of the Effect of External Load-Bearing on Functional Movement Behaviors in the Military Recruitment Population. (2015) Directed by Dr. Scott E. Ross. 172 pp. Clinical movement screens have become increasingly popular in strength and conditioning programs designed for the tactical athlete. Whereas conventionally administered movement screens are largely not sensitive to behaviors which impact soldierrelevant physical performance, recent evidence suggests that modified screens which incorporate external load-bearing strengthen the relationship between movement behaviors and performance outcomes. It remains unclear, however, which mechanisms may account for this improvement in association. Physical performance is considered a multidimensional construct influenced by several independent factors. Among the factors which influence military physical performance, movement screens may require high levels of strength, balance, and range of motion. This project used penalized interaction models to determine the role of strength, balance, and range of motion in modifying the effects of external load bearing on movement quality and movement. Additional confirmatory analyses examined differences in the abilities of FMS item scores to predict physical performance outcomes when those scores were obtained during control vs. external load-bearing conditions. Results suggest that the effect of load on movement complexity is modified by strength, balance, and range of motion whereas the effect on clinically rated movement quality is modified by only balance and range of motion. While the direction of the observed effects did not always coincide with our hypotheses, the present findings mirror those of previous research with respect to differential validity of weighted vs. control FMS item scores in predicting criterion performance measures.
Touze, Zina. "Les phénomènes d’hybridation en sciences de l’information et de la communication. Analyse discursive des communications de recrutement des armées professionnelles françaises de 1996 à 2012." Thesis, Paris Est, 2015. http://www.theses.fr/2015PESC0010.
Full textHybridization occurences in information and communication sciences. Discourse analysis of recruitment communications and campaign for the professional French armies from 1996 to 2012.The suspension of the conscription with its obligatory national service in 1996 has led the professional armies to communicate to recruit their military personnel. In 2012, it has been sixteen years that the Ministry of Defense has released communications for that purpose. Following a work of investigations carried out on the nineteen recruitment campaigns released between 1996 and 2012 by the French Army, the French Navy and the French Air Force, this thesis analyzes military recruitment discourses by postulating their enunciative polyphony. What are the different discursive forms that are entangled in the military recruiting speech? Is there any form of tensions or complementarities in the enunciation of this recruitment speech? How does it make a space for recipients in this hybridization of discursive forms? Ultimately, how does this hybridization of discourses help us with the understanding of military recruitment communications?
Luft, Marcos Vinícios. ""Essa guerra desgraçada" : recrutamento militar para a Guerra da Cisplatina (1825-1828)." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/76239.
Full textThe paper aims to discuss the issue of the military recruitment for the Cisplatine War between the years 1825 and 1828 in the province of Rio Grande do Sul, part of the Empire of Brazil, and in the Banda Oriental, now Uruguay, a member of the United Provinces of the Rio de la Plata. Through the study of correspondences from the military authorities on both sides of the conflict and guided by the contributions of the Brazilian "new military history", becomes a study of the legislation that regulated this practice, the interpretation of the commanders on these, and the impact on the population by recruiters. It is focused on that last question, the resistance offered by people, in different ways, to prevent men from serving in armies and militias who fought for dominance of the Banda Oriental. For the case of Brazil, it will be given particular attention to the evolution of the military institution since the Portuguese domination, through the study of legislation that regulated the military service.
Guillemot, Agneta. "Rask, Resolut, Trogen : de indelta soldaterna i det svenska agrarsamhället : Västerbotten 1860-1901." Doctoral thesis, Umeå universitet, Historiska studier, 1986. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-100371.
Full textDiss. Umeå : Umeå universitet, 1986
digitalisering@umu
Debord, Dimitri. "Aspects structurels et socio-économiques des armées : de l’expérience romaine aux modèles contemporains." Thesis, Paris 10, 2014. http://www.theses.fr/2014PA100090.
Full textThe aim of this paper is to provide an unusual inight into the concept of military law, envisionned within the framework of an historical point of view. Two great military and professionnal models have been confronted (i.e. Rome and four contemporary armies : the United-States, France, the United-Kingdom and the People’s Republic of China) in order to define the historical conditions for the recognition of a professionnal military model. A professionnal army serving a Power such as the ones studied there, implement a dual military law made of a military law in time of peace /or limited war, and a military law in time of total war
Gosling, Edward Peter Joshua. "Tommy Atkins, War Office reform and the social and cultural presence of the late-Victorian army in Britain, c.1868-1899." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/4359.
Full textHervois, Pauline. "Du non-sens de recenser les insensés : fabriquer le chiffre de l'infirmité, en France, au XIXe siècle." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01H089.
Full textThe enumeration of the infirm in France in the 19th century had several objectives: to map their geographical distribution, in order to better understand the causes of these disabilities and to provide suitable facilities (asylums, educational institutions), but also to track trends in view to potentially control and decrease the size of this group. This study addresses the quantification of disability through two data sources: the five-year censuses (1851-1876) and the reports of army recruitment (published from 1818 onwards).We study how these figures were constructed, from their initial implementation until they started being challenged. To do so, we also explore the place of the disabled in society, and the role of the State in their care. We deal with the interactions between scientists (gathered in learned societies or in conferences to share their research) and various governance bodies (mayors, prefects, ministries). The former studied this population for scientific reasons, while the latter for administrative purposes. Comparing these divergent interests highlights however a common anxiety: that they were observing a degeneration of the population. Because of the regularity of data outputs, time trends, which until then had not been available, could now be constructed. Statisticians and doctors could therefore use these new statistical figures to demonstrate the exaggeration of these fears
Carvalho, Francismar Alex Lopes de. "Lealdades negociadas: povos indígenas e a expansão dos impérios ibéricos nas regiões centrais da América do Sul (segunda metade do século XVIII)." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/8/8137/tde-28082012-121305/.
Full textThe disputes between Spaniards and Portuguese on the definition of the territorial sovereignty on American colonies were stimulated in the second half of the seventeenth century. With the fail of the Treaty of Madrid (1750) to demarcate the frontier, both Crowns pretended to establish the uti possidetis through the installation of military forts, villages and missions. This thesis analyses the expansion of the Iberian empires on the valleys of the rivers Guaporé and Paraguay, and focuses on their socioeconomic impacts on indigenous populations and settlers. The main objective is to analyze the mechanisms of social control used by the administrations of both empires on the indigenous groups that inhabited that area and on the settlers that serve in fortifications and lived in villages, and the relationships of power among them. Divided in three parts, this thesis studies the forms of control of the space in the fortifications, villages and missions; the strategies of the indigenist policy to attract and relocate Indians to reservations; and the daily life of those establishments, especially with respect to the military recruitment, provisioning and the costs for settlers and Real Treasury. I argue that the delegation of powers to caciques of allied groups and the transfer of part of the military costs to the same settlers were the basic devices with which the system could be sustained, although with specificities on each side, in both Portuguese and Spaniard expansion on those central areas of South America.
Bjurbäck, Sara, Sandra Kjetselberg, and Tilda Berggren. "“Vi låter Sverige vara i fred” : en studie om hur Försvarsmakten bygger sitt varumärke genom reklamfilmer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26602.
Full textThis study presents research on branding through commercials. The purpose is to investigate how the Swedish Armed Forces work with branding in their commercials to recruit employees. Following the reintroduction of military service in 2017, the Swedish Armed Forces launched a number of advertising campaigns. In order to address the purpose of the study, a research question has been designed and, using a qualitative approach, the collected empirical material has been analyzed. This has been done in form of a content analysis of three commercials from the campaigns. The analysis is based on theories of Branding and communication. The commercials are analyzed on the basis of semiotic and rhetoric theories and thereafter to how the Swedish Armed Forces build their brand. The results of the study shows that the Swedish Armed Forces’ commercials primarily focuses on creating a positive image of the brand rather than just recruiting. Based on the analysis the organization is presented as equal, modern and inclusive, which are associations that are new to the Armed Forces’. Positive associations contribute to an attractive brand image that can lead to the target group applying to the organization. In order to make the recruitment process in the organization more efficient, they should focus more on highlighting the benefits of working there. This study contributes to an understanding of the importance of a strong brand regardless the purpose of the marketing. In order to gain more knowledge about brand building in the Armed Forces commercials, it is recommended to do future research on what actually attracts recruits to apply to join the Armed Forces. The study is written in Swedish.
Sayed, Abdul. "The rise of militancy in the Muslim youth : Discourse analysis of recruitment tactics of militant groups in Pakistan for inciting youth to violence after 9/11." Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-60546.
Full textLima, João Maria de. "SERVIÇO MILITAR OBRIGATÓRIO NO BRASIL: UMA REFLEXÃO ATUAL DAS PRÁTICAS E REPRESENTAÇÕES USADAS NA CONSTRUÇÃO DA IDENTIDADE MILITAR (2000 2008)." UNIVERSIDADE FEDERAL DA GRANDE DOURADOS, 2010. http://tede.ufgd.edu.br:8080/tede/handle/tede/228.
Full textThis work is the result of trying to construct a vision of the Compulsory Military Service in Brazil. It focuses on the role of the Army, understood as a total institution, whose task is to promote, through the recruitment of soldiers, as well as homeland defense, the construction of patriotic, civic society and the discipline. It also shows the resistance, cunning and conventions, developed by the recruits to confront powers with which they are subjected. In this confrontation of powers, these individuals reflect the intentions of the institution and rework them according to their interests, reinventing their daily lives, their lives. The present research also collaborates with the expansion of issues facing the Brazilian military history, including in their analysis and social actors who have long been forgotten in the name of a elitist and exclusionary historiography. Taking the case study as a tool, it selects the practice of Military Service in the city of Dourados/MS between 2000 and 2008 as a sample of the object for analysis. It covers, therefore, a current issue which is known by the Academy as the History of the Present Time. It operates methodologically with qualitative and quantitative data. The supporting documentation of the sources that feed the research is quite diverse, encompassing bibliographic material, information collected by electronic means, in addition to substantial support from oral sources, arranged from interviews with people who have lived the experience of life in the barracks, as Brazilian Army recruits. To finish with, it plots considerations about the mistake in thinking that the Military Service is responsible for the construction of patriotic, civic and disciplinary identities of youth, but rather a means of survival than an example of love of country
O presente trabalho é resultado da tentativa de construir uma visão sobre o Serviço Militar Obrigatório no Brasil. Enfoca o papel do Exército, entendido como Instituição Total, cuja tarefa é promover, através do recrutamento de soldados, além da defesa da pátria, a construção de sentimentos patrióticos, cívicos e o disciplinamento da sociedade. Mostra, também, as resistências, astúcias e convenções, elaboradas pelos recrutas para enfrentar poderes aos quais são submetidos. Neste confronto de poderes, tais sujeitos traduzem as intenções da Instituição e reelabora-nas conforme seus interesses, reinventando seu cotidiano, suas vidas. A pesquisa busca, ainda, colaborar com a expansão de temas voltados para a História Militar Brasileira, incluindo nas suas análises, atores sociais que por muito tempo foram esquecidos em nome de uma historiografia elitista e excludente. Tendo o estudo de caso como técnica de trabalho, seleciona a prática do Serviço Militar na cidade de Dourados/MS entre 2000 e 2008 como amostra do objeto para análise. Trata, pois, de um tema atual e conhecido pela academia como História do Tempo Presente. Metodologicamente opera com dados qualitativos e quantitativos. O suporte documental das fontes que alimentam a investigação é bastante diversificado, englobando material bibliográfico, informações apanhadas em meios eletrônicos, além do substancial apoio das fontes orais, organizadas a partir de entrevistas com sujeitos que viveram a experiência da vida na caserna, como recrutas do Exército Brasileiro. Finaliza tecendo considerações sobre o equívoco de pensar que o Serviço Militar é responsável pela construção de identidades patriótica, cívica e disciplinar dos jovens, sendo antes um meio de sobrevivência do que um exemplo de amor à pátria
Grundstrom, Kiley. "Kurdish Insurgency in Iran : The Effects of Historical Mobilization on Subsequent Militant Recruitment." Thesis, Boston College, 2021. http://hdl.handle.net/2345/bc-ir:109150.
Full textDetermining the empirical causes of recruitment to nationalist militant organizations is a pertinent topic, given the global rise in neo-nationalist attitudes. In this article, I seek to explore one prospective cause through a case study of the Kurds in Iran. The Kurdish population within Iran has witnessed rising levels of insurgency into militant nationalist organizations. These organizations routinely conduct armed operations against Iranian forces in historically Kurdish regions within Iran, with the goal of reclaiming territory and halting perceived inequitable treatment of the Kurdish minority by the Iranian government. My research intends to explore the root causes of this rise in violence and whether historical political mobilization within Kurdish-dominated regions of Iran has resulted in the increased Kurdish insurgency efforts. I employ an original database and three models to test the relationship between an area's mobilization history and its subsequent insurgency recruitment levels. Ultimately, my results point to contextual variables as the driving factor behind insurgency recruitment compared to the aforementioned historical variables. My research provides a foundation for future exploration into the historical causes of Kurdish insurgency in Iran. A more sophisticated approach to data collection may generate a wider pool of data from which further analysis may be conducted
Thesis (BA) — Boston College, 2021
Submitted to: Boston College. College of Arts and Sciences
Discipline: Departmental Honors
Discipline: Sociology
Santos, Vinícius Tadeu Vieira Campelo dos. "A lei 2556 e a subversão do recrutamento militar no nordeste da província de São Paulo (1875-1889) /." Franca, 2019. http://hdl.handle.net/11449/190701.
Full textResumo: O recrutamento para o Exército e para a Armada durante o período Imperial foi sempre uma tarefa árdua de se concretizar. Baseando-se no recrutamento forçado, escolhia-se aquela parcela despossuída de recursos (mendigos, ex-escravos, criminosos etc) que não possuíam alguma profissão ou um ofício bem determinado. Com a criação da Lei 2556 de 26 de setembro de 1874 e a promulgação do Decreto 5881 de 27 de fevereiro de 1875, o recrutamento para o Exército e a Armada passaria a ter como base o sorteio universal. A Lei do Sorteio de 1874 estabelecia que qualquer homem livre ou liberto entre 19 e 30 anos estaria à disposição das forças armadas por um período mínimo de 6 anos. A nova legislação alterou radicalmente o método que havia sobre o recrutamento militar até então, gerando assim movimentos sediciosos em todo o Império. Tais considerações serão objeto de estudo desta pesquisa, que procura examinar a forma como ocorreram essas manifestações contra a nova lei de recrutamento na província de São Paulo, destacando a região nordeste da província, entre os anos de 1875 e o final do período Imperial. Baseando-se no pressuposto que o Estado Imperial brasileiro almejou que o recrutamento atingisse todas as camadas da sociedade, visando uma modernização de suas forças armadas, enquadrando-as nos moldes europeus, a Lei 2556 foi de fato uma iniciativa reformista no pós guerra? Como essa lei foi recebida dentro das lógicas sociais que haviam no país? Com base nessas questões, o objetivo da... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The recruitment for the army and the Armada during theImperial period was always an arduous task of realising. Based on forced recruitment, it was chosen that dispossessed portion of resources (beggars, former slaves, criminals, etc) who did not have any profession or a well-established craft. With the creation of Law 2556 of September 26, 1874 and the promulgation of Decree 5881 of February 27, 1875, recruitment for the Army and Navy would be based on the universal draw. The Law of the Draw of 1874 established that any free or released man between the ages of 19 and 30 would be at the disposal of the armed forces for a minimum period of 6 years. The new legislation radically altered the method of military recruitment hitherto, thus generating seditious movements throughout the Empire. Such considerations will be the subject of a study of this research, which examines how these manifestations occurred against the new recruitment law in the province of São Paulo, highlighting the northeast region of the province between the years 1875 and the end of the Imperial period. Based on the assumption that the Brazilian Imperial State intended that recruitment reach all levels of society, aiming at a modernization of its armed forces, molding them in the European mold, was Law 2556 really a post-war reform initiative? How was this law received within the social logic of the country? Based on these questions, the objective of the present proposal is to analyze how the manifestations co... (Complete abstract click electronic access below)
Mestre
Tari, Tina, and Emelie Sevestedt. "Vem vill bli militär? : - attrahera mera." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25932.
Full textFaulkner, Jacqueline Suzanne Marie Jeanne. "The role of national defence in British political debate, 1794-1812." Thesis, University of Cambridge, 2006. https://www.repository.cam.ac.uk/handle/1810/271636.
Full textPearson, Julie Ann. "Perceived Deprivation in Active Duty Military Nurse Anesthetists." Also available to VCU users online:, 2006. http://hdl.handle.net/10156/1784.
Full textMorais, FÃbio Andrà da Silva. "âÃs Armas Cearenses, à Justa a Guerraâ: NaÃÃo, Honra, PÃtria e MobilizaÃÃo para a Guerra contra o Paraguai na ProvÃncia do CearÃ: (1865-1870)." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=1994.
Full textO presente trabalho tem por objetivo analisar o processo de mobilizaÃÃo militar para a guerra contra o Paraguai (1865-1870) na ProvÃncia do Cearà e refletir sobre os impactos sociais do esforÃo bÃlico sobre parte significativa da populaÃÃo cearense do perÃodo. O esforÃo de guerra demandou do governo imperial um amplo movimento de recrutamento militar atà antes nunca visto no Brasil e sentido em todo o territÃrio nacional. O processo de extraÃÃo estatal de contingentes recrutados e destacados para o conflito, e a interferÃncia do governo central na dinÃmica da vida local e nas relaÃÃes de poder estabelecidas, gerou uma grande tensÃo social na ProvÃncia do CearÃ. Em outras palavras, a ampliaÃÃo do recrutamento significou adentrar em Ãreas de influÃncia e domÃnio dos poderosos locais, o que exigia do Estado imperial uma complexa e tensa negociaÃÃo com os potentados. Apesar da afluÃncia considerÃvel de soldados no primeiro ano da guerra (1865), os anos posteriores foram de grande violÃncia e terror nos sertÃes do CearÃ. A resistÃncia da populaÃÃo alvo do recrutamento produziu grandes conflitos no interior da provÃncia, com fugas e resgate de recrutados, arrombamento de cadeias, ataques a comissÃes de recrutamento, auto-mutilaÃÃes, lesÃes corporais dentre outros. Conjuntamente ao esforÃo de arregimentaÃÃo de homens para serem incorporados Ãs forÃas militares brasileiras, desenvolveu-se tambÃm no CearÃ, um amplo movimento de convocaÃÃo. O discurso de convocaÃÃo visava tanto legitimar a guerra quanto motivar o engajamento da populaÃÃo no esforÃo de guerra. Por fim, uma das questÃes mais delicadas do processo da mobilizaÃÃo militar para o conflito na ProvÃncia do CearÃ, foi o destacamento de menores da Companhia de Aprendizes Marinheiros do Cearà a fim de serem tripulados nos vasos de guerra da Marinha brasileira em aÃÃo na Bacia do Prata.
The present work has the objective to analyze the process of military mobilization to the war against Paraguay (1865-1870) in the Province of Ceara as well as to reflect on the social impacts of the war effort on significant part of the population of Ceara at that period. The war effort demanded for the imperial government a wide movement of military recruitment never seen before in Brazil and felt in the whole national territory. The process of state-owned extraction of recruited pointed out contingents to that conflict, and the interference of the central government in the dynamic of the local life and in the relationships of established power, created a big social tension in the Province of Ceara. In other words, the enlargement of the recruitment meant to come in areas of influence and domain of the powerful locals, what demanded from the imperial State a complex and tense negotiation with the potentates. In spite of the considerable affluence of the soldiers in the first year of war (1865), the post-war years were of great violence and terror in Ceara backlands. The resistance of the recruited target population produced great conflicts in the countryside of the Province, with escape and rescue of recruited, breaks of prisons, attacks on commissions of recruitment, self-mutilations, body injuries, etc. Together with the efforts of the men enlistment to be incorporated into Brazilian military forces, developed also in Ceara, a wide movement call. The speech of call aimed to make war legitimate as well as to motivate the most delicate matters in the military mobilization to the conflict in Province of Ceara, was the call of underage from the Navy Learners Company of Ceara in order to be crewed in the warships of the Brazilian Navy in action in the Prata basin.
Morais, Fábio André da Silva. "Às armas cearenses, é justa a guerra: nação, honra, pátria e mobilização para a guerra contra o Paraguai na Província do Ceará: (1865-1870)." www.teses.ufc.br, 2007. http://www.repositorio.ufc.br/handle/riufc/2864.
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The present work has the objective to analyze the process of military mobilization to the war against Paraguay (1865-1870) in the Province of Ceara as well as to reflect on the social impacts of the war effort on significant part of the population of Ceara at that period. The war effort demanded for the imperial government a wide movement of military recruitment never seen before in Brazil and felt in the whole national territory. The process of state-owned extraction of recruited pointed out contingents to that conflict, and the interference of the central government in the dynamic of the local life and in the relationships of established power, created a big social tension in the Province of Ceara. In other words, the enlargement of the recruitment meant to come in areas of influence and domain of the powerful locals, what demanded from the imperial State a complex and tense negotiation with the potentates. In spite of the considerable affluence of the soldiers in the first year of war (1865), the post-war years were of great violence and terror in Ceara backlands. The resistance of the recruited target population produced great conflicts in the countryside of the Province, with escape and rescue of recruited, breaks of prisons, attacks on commissions of recruitment, self-mutilations, body injuries, etc. Together with the efforts of the men enlistment to be incorporated into Brazilian military forces, developed also in Ceara, a wide movement call. The speech of call aimed to make war legitimate as well as to motivate the most delicate matters in the military mobilization to the conflict in Province of Ceara, was the call of underage from the Navy Learners Company of Ceara in order to be crewed in the warships of the Brazilian Navy in action in the Prata basin.
O presente trabalho tem por objetivo analisar o processo de mobilização militar para a guerra contra o Paraguai (1865-1870) na Província do Ceará e refletir sobre os impactos sociais do esforço bélico sobre parte significativa da população cearense do período. O esforço de guerra demandou do governo imperial um amplo movimento de recrutamento militar até antes nunca visto no Brasil e sentido em todo o território nacional. O processo de extração estatal de contingentes recrutados e destacados para o conflito, e a interferência do governo central na dinâmica da vida local e nas relações de poder estabelecidas, gerou uma grande tensão social na Província do Ceará. Em outras palavras, a ampliação do recrutamento significou adentrar em áreas de influência e domínio dos poderosos locais, o que exigia do Estado imperial uma complexa e tensa negociação com os potentados. Apesar da afluência considerável de soldados no primeiro ano da guerra (1865), os anos posteriores foram de grande violência e terror nos sertões do Ceará. A resistência da população alvo do recrutamento produziu grandes conflitos no interior da província, com fugas e resgate de recrutados, arrombamento de cadeias, ataques a comissões de recrutamento, auto-mutilações, lesões corporais dentre outros. Conjuntamente ao esforço de arregimentação de homens para serem incorporados às forças militares brasileiras, desenvolveu-se também no Ceará, um amplo movimento de convocação. O discurso de convocação visava tanto legitimar a guerra quanto motivar o engajamento da população no esforço de guerra. Por fim, uma das questões mais delicadas do processo da mobilização militar para o conflito na Província do Ceará, foi o destacamento de menores da Companhia de Aprendizes Marinheiros do Ceará a fim de serem tripulados nos vasos de guerra da Marinha brasileira em ação na Bacia do Prata.
Shu, Ting-Ting, and 許庭婷. "The Study of Military Recruitment." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/56984723397021801883.
Full text元智大學
管理研究所
94
Abstract The purpose of this study is to provide reference for management team to implement the marketing strategy of recruitment by investigating the recruiting process in accordance with the new military recruiting system. The study starts with reviewing the literature of Chinese historical military service systems as well as other countries in the world;the related theories of marketing strategies. In this study, qualitative research method has been used while targeting the military recruiting department as the unit of analysis. The significant contribution of this study are: 1.The combination of “marketing strategy” and “voluntary system” is the most suitable practice for Taiwan while realizing “economic benefit” and “responding to the need of contemporary war”. 2.Recruiting activities based on “customer-oriented”, such as web-based marketing;incentive system;customer feedback;diversified-channels(eg.7-11,FamilyMart)enhance the entire image of armed forces and recruitment in term of quality and quantity. 3.With respect to utilization of recreiting media, “events marketing”;“experiential marketing” and “outsouring to professional advertising firm” are recommend in order to acquire positive responses from potential candidates.
張宏吉. "Military recruitment case study of innovative." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30585733418167433980.
Full text明新科技大學
企業管理研究所
99
The mission of our armed forces is to protect the nation and its people. To cope with the change of the war type in the future under the policy direction of crack troops, to establish “small quantity, high quality and powerful war capabilities” troops lies in the effect of personnel recruitment strategy. How does this research discussion recruit the strategy which the center implements is utilizes. By which human resources integration, the nimble utilization specialty and does the marketing strategy's impetus, analyze the national troops talented person to recruit the strategy the overall environment influence, and aims at the present national troops talented person to recruit the strategy the insufficiency, proposes the adjustment strategy, and which discusses to innovate the method to meet the actual need. For in accordance to the environment tendency, puts forward the following proposal. 1. picks solicits drafts the parallel system, the evolution type impetus mercenary system. 2. takes the professional and increases the female to serve broadly. 3. consummation welfare systems and profession plan. 4. the national troops talented person recruits to be responsible plenary powers and strengthens the guidance. 5. the strengthened recruiting personnel in-service training, the expansion existing recruits the potency. 6. the union social group increases the national troops to disseminate the efficiency.
Austin, Maggie C. "Military recruitment and the War on Terrorism /." 2006. http://handle.dtic.mil/100.2/ADA462150.
Full textHuang, Ta-Wei, and 黃大偉. "Ecosystem of Military Recruitment for Open Talent Economic." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4rnf9d.
Full text亞洲大學
經營管理學系碩士在職專班
105
This study based on the concept of the open talent economy proposed by Schwartz, Liakopoulos & Barry (2013) and uses the depth interview method to collect data on the military recruitment. Finally, review the current lack of recruitment, and use the open talents economic ecosystem to build the innovation model of military recruitment. The study found the ecosystem of military recruitment for open talent economic includes five categories : balance sheet talent, partnership talent, borrowed talent, freelance talent, open source talent. The recruitment sources of balance sheet talent type are military students, ROTC, volunteer service, and the recruitment strategy should focus on creating a strong patriotism and solve tuition, employment, income issues. The recruitment sources of partnership talent type are R&D alternative service , the recruitment strategy should combination of the place of service and work place. The borrowed talent type recruitment sources are order talent, recruitment strategy should focus on both education and employment. The recruitment sources of freelance talent type are mercenaries, recruitment strategy should focus on the high salary. The recruitment sources of open source talent type are military fans, recruitment strategy should provide military experience opportunities.
Tang, Chi-Teng, and 唐綦謄. "A Study on the Advertising Appeals of Military Recruitment and the Recruitment Target’s Involvement Change." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/31004602833111834776.
Full text國防大學政治作戰學院
新聞碩士班
103
Due to the transformation of our national defense policy, the Ministry of National Defense has shifted toward the voluntary military service system which is already implemented and tested whether it suits for Taiwan or not. However, the result shows that manpower recruitment of volunteer military is still a fiasco. To be able to put forward good suggestions for our national military recruiting, this study was designed both to investigate the degree of influence between advertising appeals and target recruitment’s involvement and to understand the connection between involvement of recruits and the will of recruits as a volunteer military. The study used quasi-experiment to explore “3x2 factorial experiment design”. The independent variables are the emotional, neutral-rational, and neutral-emotional advertising appeals. The dependent variable is the degree of change in the amount of the recruit’s involvement. The intervening variable is different level involvement of recruit. The external variables are different types of recruiting route and advertising. In this study we used convenience sampling model which had 387 valid samples who are recruited from northern region army training center. The result shows that the involvement changed significantly different most by emotional advertising appeals, more low level involvement recruits’ increased involvement degree than high level involvement recruits after they watched advertising. The involvement to a recruit has high negative correlation before recruited. Both the recruit’s involvement and the willingness to join volunteer military have moderate positive correlation after recruited. However, different types of recruitment route and advertising not showed significantly different. This results of empirical analysis will offer to responsible units for the purpose of reference.
Chen, Mine-lang, and 陳敏郎. "A Research on Expanding Voluntarism Military Recruitment in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/57476492179902872937.
Full text逢甲大學
公共政策所
96
The system of military service is a program enforced by one country to recruit citizens to serve their country by means of national law. It is the foundation of national military and defense. According to the factors of internal and external environment that one country will encounter, the different threatening degree of the nations, as well as the worldwide trend, each country needs to take the overall elements into consideration to create a military service system that meets its own requirement. Ever since the enforcement of our government’s military service system started in 1936, it has gone through many adjustments due to the internal and external changes of the diplomatic environment. So far, we have been programming and carrying out the goal of extensive recruitment of soldiers to comply with the acknowledgement of most people; however, public opinions diverge greatly. Thus, this article focuses on the issue of enlarging the recruitment program in the future. First of all, in terms of our military service development and current system, this study will survey the formation of this system. Also, regarding the impact caused by the factors of internal and external environment on the current military service system, this study aims to evaluate the thought of extensive recruitment policy for the purpose of providing the authorities concerned with some reference to set up the goal of future military system. My major studies are as follows: Ⅰ. Wherever there is threat from the Mainland China, there is no way to abolish the soldier recruitment law. Ⅱ. Readjust the reasonable structure of military force. Ⅲ. Excel in the way of recruiting the soldiers to strengthen our military force. Ⅴ. Increase the importance of soldiers’ qualification. Ⅵ. Raise the salaries and promote policies related to benefits. Based on the survey, this study will kindly recommend the following views: Ⅰ. Promote the social function and value of military service system. Ⅱ. Stimulate the market surroundings of soldier recruitment law. Ⅲ. Equip the extensive recruitment of soldiers with supplementary measures.
Hsu, Chih-Long, and 徐治隆. "The Study Of Service Quality for Military Recruitment Station." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/59qa3p.
Full text國立東華大學
管理學院高階經營管理碩士在職專班
102
In recent years, due to the national policy changes, mercenary system is generated to promote. The entire system of military service has been revoluted from conscription into a mercenary system. To enable seamless military combat power, we should have enough volunteer manpower army to accomplish this important task, of course, it’s necessary to founded excellent service quality to market the military. In this study, I investigate the service quality of Hualien Military Recruitment institutions by questionnaire. The results are as follows: 1.The wost important five customers’ expectations of service quality are as thefollowing sequence: (1) Registration information will be kept confidential (2) Registration schedule will be arranged appropriately (3) The information service needs to be courteous and friendly(4) Value customers’ questions (5) Notify the customer ASAP when there’s something wrong in counseling enrollment. 2.Customers have significant differences between service quality and service expectations cognition.3.Customers have significant expectation differences on "gender", "marriage", "age", "education", "former professional army", "guardian of occupation", "residence", "army before income" and "guardian income" in the desired indeed there is a significant difference in the quality of service.4.Customers indeed have significant difference on "gender", "marriage", "age", "residence", "army before income" and "guardian income".5.Use IPA method to construct enterprise resource strategies required by the "fourth quadrant - over emphasis on service quality in the project area." If service personnel recruitment initiative to assist the needs of customers migrating to "the second quadrant - enhance the service quality improvement project area." If service-related information is correct and recruiting staff provides the quickly service for the reasonable demands of the customer, a reduction in the fourth quadrant of resources and increase the second quadrant resources. This principle can be the reference for the agent service strategy. Keywords: military recruitment, service quality, service quality model, the importance - performance analysis (IPA)
Chen, Yin-Jen, and 陳尹甄. "The Research on Marketing Strategy of Military Recruitment System." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/xr3yus.
Full text健行科技大學
企業管理系碩士班
105
In 1988, the administration of the Republic of China carried out the project of reforming the armed forces, but the implementation of this project was not effective. The compulsory service male have so harassments, i.e. going abroad, obtaining employment, and enter a higher school. In 2008, the Department of Defense began to employ the recruiting system of the army for reforming vigorously. The Department of Defense developed a set of 6P recruitment marketing strategies and expanded its advocacy team''s strengths through a unified marketing channel to enhance a series of policies to attract volunteerism. This study aims to explore the development strategy of Taiwan''s recruiting system, and hope to understand the key success factors of volunteer recruitment through internal marketing, external marketing and interactive marketing.
HSU, CHIEH-AN, and 許芥銨. "A Study in Target Market Characteristics of Military Recruitment." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/erdm2n.
Full text國立雲林科技大學
企業管理系
106
The purpose of this research is to conduct in-depth interviews on the motives of the current recruiting system and the changes in the mentality of the current recruiting system, so as to learn how to start or where the system needs to be strengthened ,in order to understand the impact of voluntary military service within the recruitment system. Then, to propose concrete recommendations. This study utilizes a survey method with the questionnaire, and the sampling target is people from age 18 to 34 in the southern region who want to join the voluntary military service and those who only have little willingness. The descriptive statistics, and logistic analysis were adopted to analyze the motivation of joining the military service. Furthermore, interviews were conducted with the researcher’s colleagues who serve in the military. The study found that due to the effects of declining birthrate and social concepts, the annuity reform system, and the workloads remained the same after downsizing. Therefore, the difficulties of military recruitment increase,the retention rate decrease annually which influences the existing military structure in Taiwan and our country's security.
Wang, Yu-Wen, and 王昱文. "A Study on Effectiveness of Flyers of Military Recruitment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/xbeknt.
Full text嶺東科技大學
企業管理系碩士班
105
This study will explore how to recruit volunteer military soldier message combined with flat persuasive strategies, electronic media and promotional activities spread pipeline effectively, spread to the high school and college draftees in service or community youth under the mercenary policy to implement, and recruiting minded persons to join the army. This research collecting suggestions by adopted document analysis, focus groups, interviews with experts and seminars, etc. The research focus grouped into ten propositions, and complete interpretation. The research findings include: (a) at present all kinds of persuasive strategies and publicity activities belong feasible; (b) it is closely related to the military's media image building and recruiting effectiveness; (c) the low social status of servicemen will affect the willingness of young people to join the army; (d) economic factor is a priority of young people to join the army; (e) most people do not understand the "volunteer-force system". Finally, this study proposes six recommendations such as make good use of campus military training instructors’ energy, using data envelopment analysis (DEA) to assess the performance of propaganda, etc.
Wu, Li-En, and 吳立恩. "The Pros and Cons of Military Recruitment and Retention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/36102343189619227745.
Full text元智大學
資訊管理學系
104
In the past few decades, the progress of military technology changes the forms of recent wars. In the Second Persian Gulf War, the variety of sophisticated and high-tech weapons domainate the battle-field, and changed the forms of wars. In the purpose of cultivating high quality and special talents, take the Uniterd Status and France as instances, under the condition of not affecting the preparataion for war, the new military recruiting service system begins to evolve. Our country finally developed from the conscription system towards the enlisting system at the 91th year of the Republican Era. Based on the program of conscription system policy executing in 2012, the whole program divides into three phases, planning to fulfill the target of one hundred percent recruiting rate before the end of 2014. The result reveals that recruitment fails to meet the expectation. The uncertainty of policys not only causes negative public perception but also influences teenagers’ career developments. The main purpose of the research focuses on debating the recruiting and retetion policy of military volunteer in the researcher’s unit to reflect on the outcomes of recruiting.With the approach of interview and the secondary data analysis to realize grassroots soldiers’ expectations and what makes them feel disappointed. To assume some certain factors that might influence the willing of military voluteers and can be developed recruiting tools. The tools can enhance persuading strengths and promote recruiting achievements. The outcomes of objective research are shown below: The lower the education level of the military persons, higher the voluteer intention. The more the family support of the military persons, higher the voluteer intention. The healthier circumstance on physical and mental health assessmen shows of the military persons, higher the voluteer intention. The lower earned income before serving of the military persons, higher the voluteer intention. Respondants without carrer planning have higher the voluteer intention. Recruiting expectations tools function: 〔f(x) = ln P/(1-P) = -1.922X1-5.286X2-3.675X3+18.667〕 (P:recruiting rate;X1:earned income before serving;X2:education level;X3:carrer planning)
TU, MING-YI, and 涂明毅. "Exploring The Key Factors of Volunteer Military Service Recruitment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27206823572769003240.
Full text中華大學
科技管理學系
104
In recent years, "the good case," "sophisticated case" and "the essence of the case" under the military organization to compiled a loading adjustment, Volunteer military soldiers in the population gradually constituent accounted for a very significant proportion, however, mercenary under strong government forward the past few years have been productive purposes, in order to respond the ensuing Everlasting case of implementation of the system to make recruiting more perfect, better effectiveness of the implementation, with a preliminary literature review and discussion RESEARCH to prepare a critical success factor affecting the implementation of the volunteer force, combined with expert questionnaire, and Delphi method and AHP (the Analytic hierarchy Process, called AHP) to explore the effectiveness of the key factors that influence the implementation of the volunteer force and the establishment of hierarchical chart, as will be discussed and recommendations Government and the Ministry of Defence to promote all-volunteer force basis critical success factors.
yuan, hung chien, and 洪健元. "An Evaluation Study of Military Recruitment Promotional Strategies by Games." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40610845036770559866.
Full text國防大學政治作戰學院
新聞碩士班
98
Following by technological progress, games has become a common leisure entertainment nowadays. Games industrial being a new force in the market to agglomerate target audience’s attention compares with others media. The players have to concentrate more on the contents, this features motivate the interest of advertiser on this new media. In the other hand, games market grow vigorously, marketing practices are diversify in games industrial, various marketing tools has been used at different stage on games propaganda to attract players. Whether the integration of products placement or marketing tools, games itself plays as a part of media and products to increase the possibility of combination on marketing strategies and games. There are several kinds of study used games as a propaganda concept; unfortunately, not any relative study on military recruitment with games. Military, Games and Marketing are three different fields, in fact military attempt to utilize games as a recruit tools, there are some research about marketing on military image and marketing strategies. Along with coming mercenary system in the future, an aggressive recruitment strategies need to be well-done prepares in advance. The purpose of this study is to find out the possibility and expect some contribution on games as recruitment strategies. How does military confront this new media environment, and produce a suitable way on recruitment? From marketer on recruitment center of National Armed Forces to marketing specialist of local games industrial, the information of this study are collected by in-depth interview method, to comprehend military recruitment strategies and games marketing strategies. The study synthesizes all interview information to induce a marketing model for military recruitment by using games on placement and integrated marketing. The study discover that to enlist oneself in military service is not like normal products, people will not take any action if just implement some propaganda, the most important things was to build up the image of military by various marketing strategies in long term. The study suggests that placing the recruit information into games unintentionally to rise up the positive image of military. In addition, some low cost games like “web-page games” and “mobile games” are the better choice for military on games fabrication. Marketing strategies can be enhance by integration of marketing tools, can attempt to use “lucky draw” and “mobile, MSN communication media” to increase marketing effect.
LIN, CHENG-CHI, and 林政冀. "The Influence Factors of Recruitment Performance:The Perspectives of Military Recruiter." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qa2zc7.
Full text國立雲林科技大學
企業管理系
105
This study explores the factors that affect military recruiting performance by means of semi-structured in-depth interview with recruiting staff who have more than three years of experience in recruiting. The results reveal that the influence factors of military recruiting performance can be divided into personal factors, customer services, organizational factors, parental ideas, and promotion factors. First, personal factors include personality traits, image and etiquette, professional accomplishment, and communication skills. Second, customer services include pre-test counseling and after-sales service. Third, organizational factors include military service policy, responsibility area, part-time recruitment, and incentive bonuses. Forth, parental idea only has its own item. Last, promotion factors include communication and commercial advertising and interpersonal relationship. Based on the result, this research provides managerial implications for the reference of promoting military recruiting performance.