Dissertations / Theses: 'Millenialer'

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Gehrke, Alexandra, and Elaine Westerberg. "Förtrollande prat & motsägelsefulla handlingar : En kvalitativ studie om hur millenialer som managementidé inverkar på organisationers rekrytering." Thesis, Högskolan i Gävle, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27984.

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SyfteStudiens övergripande syfte är att öka förståelsen för hur millenialer som en managementidé inverkar på organisationers rekrytering. MetodStudien tillämpar en kvalitativ forskningsansats med ett abduktivt tillvägagångssätt där totalt åtta semistrukturerade intervjuer genomfördes med ledare inom organisationer. Diskussion & slutsatsOrganisationer tror att en anpassning till dagens unga människor, millenialer, anses vara en lösning. Organisationer framstår som legitima och nytänkande när de är först med att följa idéen om millenialerna, men i slutändan följer inte organisationerna sina egna satta bestämmelser - det som sägs och det som görs stämmer inte överens vilket är följden av en särkoppling mellan prat och agerande. Slutsatsen av denna studie är att millenialer fungerar som en managementidé och att detta kan leda till organisatoriskt hyckleri genom särkoppling i strävan att uppnå legitimitet. Förslag på fortsatt forskningDet denna studie lämnar till vidare forskning är hur de positiva effekterna av millenialer som managementidé överförs till praktiken. Uppsatsens bidragUppsatsens teoretiska bidrag är att millenialer uppfattas som en managementidé och att detta genom särkoppling leder till organisatoriskt hyckleri. Uppsatsens praktiska bidrag är att millenialerna inte är lösningen på alla organisatoriska problem och därmed kan organisationer lägga tid och resurser på att uppnå organisatoriska mål. Nyckelord: Millenialer, managementidéer, organisatoriskt hyckleri, särkoppling, legitimitet
AimThe overall aim of the study is to increase understanding of how millennials as a management idea affect organizational recruitment. MethodThe study applies a qualitative research effort with an abductive approach where a total of eight semi structured interviews were conducted with leaders in organizations. Discussion & conclusionsOrganizations believe that adaptation to today's young people, millennials, is considered a solution. Organizations appear to be legitimate and innovative when they are first to follow the idea of the millennials, but ultimately, the organizations do not follow their own set-up rules - what is said and what is being done is not in agreement. The conclusion of this study is that millennials serve as a management fad and that this lead to organizational hypocrisy through de-coupling in the quest for legitimacy. Suggestions for future researchFor further research this study leaves how the positive effects of millennials as a management fad are transferred to practice. Contribution of the thesisThe theoretical contribution of this essay is that millennials are perceived as a management fad and that this leads to organizational hypocrisy through de-coupling. The practical contribution of the essay is that the millennials are not the solution to all organizational problems, and organizations should therefore put time and resources in achieving organizational goals. Key words: Millennials, management fads, organizational hypocrisy, de-coupling, legitimacy.

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Philippe, Sarah Nicole. "Millenials and Attitudes Towards Work-Life Balance." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/297731.

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Students who are soon to be college graduates are approaching a transitional period in their life, filled with uncertainty and high demands. Graduating college is a huge transitional period, going from full-time student to the real workplace. Millennials that are soon to be graduates are custom to juggling many facets of their lives and making time for school, work, clubs, and friends. But do these soon-to be graduates understand the demands of the "real world" and are they taking in to consideration the conflicts that may arise concerning work-life balance? The purpose of this study is to investigate the attitudes of soon-to-be college graduates, part of the Millennial generation, and their attitudes towards work-life balance. The study captures the attitudes of soon-to-be graduates towards work-life balance in consideration with pursued industry, pursued career path and how much students value work-life balance before entering in to the workplace. This thesis provides understanding of these attitudes and the disconnect between pursued industry and valuation of work-life balance. It also describes suggestions for students and employees in order to foster practices of work-life balance in the workplace.

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Monroe, Jennifer Sarah. "SHARING SUBSCRIPTIONS IS PIRATING?! MILLENIALS AND ETHICAL BEHAVIORS." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/613292.

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There is currently an overwhelming amount of “sharing” going on with subscriptions with the newer generations, which is hurting entertainment industries because they make less money. The purpose of this study is to determine why or if people believe they are actually doing something unethical in the process of sharing subscription and if there is any difference in thinking when considering traditional piracy. In order to do this, participants willingly took a survey. It was discovered the people would be more willing to use other people’s digital content and would be more willing to do so if this content was in the form of a subscription rather than traditional pirated copies from a friend.

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Carvallo, Rencoret Paulina. "Estudio de los millenials chilenos en el mercado laboral." Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/117375.

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Tesis para optar al grado de Magíster en Gestión de Personas y Dinámica Organizacional
El tema central de este proyecto de titulación es el estudio de los Millenials chilenos en el mercado laboral. Al respecto, se han planteado las siguientes preguntas de investigación: ¿Cuáles son los aspectos valorados por los profesionales Millenials chilenos en su trabajo?, ¿Qué buscan en la organización donde trabajan o quieren trabajar?, ¿Qué acciones o propuestas motivan a los jóvenes a permanecer en una organización? Desde el rol profesional de la autora de esta tesis, se considera una oportunidad investigar este grupo etáreo por cuanto le aporta en su trabajo como consultora y también en su desempeño como docente universitaria. El objetivo de este proyecto es entregar propuestas que puedan ser incorporadas por las empresas en sus procesos de recursos humanos y así mejorar su capacidad de atraer y retener a jóvenes talentos. Por esto, la investigación se focalizará en identificar el perfil de los jóvenes chilenos pertenecientes a la denominada Generación Y, así como también establecer los principales motivadores relacionados con el mundo laboral en el cual se desempeñarán. Para determinar las características de los Millenials chilenos, se realizó una extensa revisión de trabajos y bibliografía. A su vez, utilizando fuentes primarias y secundarias (trabajo de campo y otros estudios disponibles), se establecieron los motivadores o aspectos valorados por los jóvenes en el entorno laboral. Respecto del perfil, se destaca que son creativos, tienen un horizonte de planeación cortoplacista, son de mentalidad abierta y global, prefieren el trabajo colaborativo y la conciliación trabajo-vida personal, son defensores del medioambiente y la sustentabilidad, presentan habilidades multitarea y también son tecnológicos, individualistas, familiarmente dependientes y habituados al refuerzo frecuente. En relación a las dimensiones que ellos prefieren en el trabajo, los aspectos más valorados por este grupo son la conciliación entre vida personal y laboral, desempeñarse en un entorno cercano y grato donde puedan establecer relaciones sociales y que las organizaciones les den oportunidades de aprendizaje y desarrollo. A partir de estos resultados, se realizó una propuesta orientada a atraer y retener a los jóvenes Millenials chilenos en las organizaciones actuales. Las acciones se refieren a diseñar planes de permanencia y rotación de cargos, utilizar modelos de coaching como instancia de aprendizaje y desarrollo, generar redes sociales internas e incorporar los beneficios flexibles en la gestión de compensaciones. De esta forma, se ha cumplido el objetivo del proyecto y se espera que la tesis desarrollada aporte al conocimiento y a la gestión de las áreas de personas en las organizaciones actuales.

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Cammelli, Maddalena Gretel. "Millenial fascism : contributo ad un'antropologia del fascismo del terzo millenio." Paris, EHESS, 2014. http://www.theses.fr/2014EHES0717.

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Cette thèse d'anthropologie étudie le phénomène du fascisme du troisième millénaire représenté en Italie par le mouvement CasaPound. À travers l'étude ethnographique de ce mouvement né à Rome en 2003, cette thèse pose la question de la « frontière qui sépare l'homme fasciste du non-fasciste ». D'après ses militants, le fascisme semble être une manière de vivre, un comportement par rapport à l'existence, un « ressenti du monde ». Sa compréhension doit donc aller au-delà de l'analyse politique, pour saisir ces aspects de l'expérience, de l'émotivité, de l'appartenance, qui sont prépondérants dans les témoignages des fascistes du troisième millénaire. Le fascisme du troisième millénaire apparaît comme un phénomène impossible à cerner et à expliquer dans le cadre de voies logiques et de conséquence. Sa logique semble représentée par l'absence d'une cohérence interne. La rationalité semble ne pas être l'instrument adapté pour saisir la complexité du phénomène fasciste et en conséquence pas non plus pour proposer une stratégie à même d'affronter sa perpétuation à travers les décennies
This anthropological thesis studies the phenomenon of third millenium fascism represented in Italy by the movements Casapound. Through an ethnographic study of this movement born in Rome in 2003, this dissertation enquires about the exosttence of a "boundary dividing the fascist from the non-fascist man". Militants of this movement see fascism as a way of living, an existential attitude, a "feeling of the world". Its understanding has thus to go farther than a simple political analysis, to grasp those aspects of experience, emotivity, membership, which are preponnderant in fascists'staements. Third millennium fascism seems thus a phenomenon beyond the simple logical and consequential ways of analysis. Its logic seems represented by the absence of an internal coherence. Rationality seems not to be the right tool neither to grasp the complexity of fascist phenomenon, nor to propose a strategy for facing the persistence of fascism in European history

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Sullivan, Margaret Frances. "Asthma Management In Millenial College Students: Attitudes and Perceptions of Resources." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306339582.

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Cachay, Santana Renzo Luis, León Oscar Guillermo Tello, and Cárdenas Alberto Andrés Varillas. "Sir Barber Club: barbería clásica exclusiva para hombres millenials de Arequipa Metropolitana." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2018. http://tesis.pucp.edu.pe/repositorio/handle/123456789/10225.

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El presente plan de negocio propone y evalúa el desarrollo y la viabilidad de la puesta en marcha de SIR Barber Club, barbería que ofrece una experiencia estética masculina distinta en la ciudad de Arequipa. La propuesta de valor de este plan de negocios gira en torno a tres aspectos fundamentales: el enfoque al cliente que atraviesa todos los procesos de atención, la estratégica ubicación del establecimiento y la promoción de un formato diferenciado de barbería en nuestro mercado. En la actualidad, los hombres se preocupan cada vez más por su apariencia, y esta situación no es ajena al hombre peruano. Como resultado, la demanda de servicios y productos ligados al cuidado personal masculino aumenta progresivamente generando una creciente oferta de negocios enfocados en el cuidado de la imagen masculina. Sin embargo, uno de los mayores errores de estos tipos de negocios radica en carencia de estrategias que permitan diferenciar sus propuestas de valor, lo cual genera que estas propuestas no sean sostenibles a largo plazo. En este sentido, surge el concepto de barbería como una propuesta enfocada hacia el mercado de hombres. Considerando las condiciones que se detallan anteriormente, existen tres puntos que se toman en cuenta en el desarrollo de nuestra idea de negocio: nichos de mercado desatendidos, formatos de negocios diferenciados y servicios que ofrezcan experiencias únicas. A partir de los puntos detallados previamente, surge la oportunidad de introducirnos dentro de un potencial mercado en crecimiento, donde los hombres se identifiquen con un espacio exclusivamente para ellos, que los fidelice con la calidad del servicio y el ambiente propicio para la interacción entre sus pares. Mediante nuestro plan de negocios, SIR Barber Club, se propone la idea de una barbería tradicional donde el público objetivo se conforme por hombres, cuyas edades están comprendidas entre los 25 años y 34 años, que pertenecen a la generación millennials y están dentro de un nivel socioeconómico A y B; radican en Arequipa Metropolitana y, además, se sientan atraídos por un formato de barbería clásica, lo cual resulta innovador en el mercado. El servicio ofrecido en la presente propuesta contiene las características que el público objetivo demanda, tales como una atención óptima e instalaciones modernas en un entorno céntrico y de fácil acceso. Los servicios brindados en SIR Barber Club son entregados a precios que se encuentran por encima del promedio del mercado, y se encuentran a la altura de las mejores barberías y centros estéticos para hombres en Arequipa. Asimismo, es importante mencionar que Arequipa se presenta como un mercado dinámico y en crecimiento con lo cual se ha posicionado como la tercera región más competitiva del país -después de Lima y Callao- y una de las más dinámicas a nivel nacional. La inversión requerida para llevar a cabo este proyecto asciende a un monto total de S/. 129,375.03. Esto permite, en base a los flujos proyectados, obtener una rentabilidad de 58% con una tasa de retorno de 3 años y un VPN de S/ 135,001.60. En este sentido, SIR Barber Club representa una oportunidad rentable y sostenible en el mercado arequipeño. El objetivo principal del presente plan de negocios es demostrar la factibilidad de desarrollar una propuesta diferenciada que permite cambiar la perspectiva actual que tienen las personas sobre las barberías en Arequipa, ligadas principalmente a propuestas urbanas e irreverentes, convirtiendo la idea de negocio en una propuesta clásica y elegante, mediante un servicio personalizado de corte y afeitado, y con los mejores productos que los hombres demandan.
Trabajo de suficiencia profesional

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Pinnegar, Simon Michael. "Millenial thought into practice at the Earth Centre : a study of translation." Thesis, University College London (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271067.

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Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.

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Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to many brands advertising digitally. But the increase of advertising clutter is leading to the audience feeling intruded. This results in the audience avoiding the advertising by using ad blocks or opting to not to use streaming platforms with advertisements. In the current changing digital landscape the advertisers need to innovate to find alternative ways to reach targeted audiences with innovative methods.
Mediekonvergens har möjliggjort integration av olika tekniker och gett upphov till olika OTT-tjänster. Publiken har fortsatt att titta på mer videoinnehåll online, samtidigt titta på mindre tv-sändningar. Den största anledningen till att publiken har börjat använda OTT-tjänster är att de kan titta på videoinnehåll enligt deras bekvämlighet. Med hjälp av flow teori kan vi förstå vissa faktorer som leder till publikens acceptans av en ny OTT-tjänst. Minskningen av TV-tittarnas tittande har resulterat i en minskning av vinsterna från TV-reklam. På grund av detta annonserar många märken digitalt. Men ökningen av advertising clutter leder till att publiken känner sig intrång.Detta leder till att publiken undviker reklam genom att använda ad-block eller välja att inte använda streamingtjänster med annonser. I detta nya digitala landskap måste annonsörerna innovera för att hitta alternativa sätt att nå målgrupper med innovativa metoder.

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Gonzales, Ccasani Elizabeth, Revoredo Ronald Giovanni Lopez, Morán Jean Alexander Purizaca, and Gutiérrez Carmen del Rosario Sánchez. "Rommies." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626045.

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Hoy en día son miles de jóvenes los que necesitan trabajar y estudiar a la vez para poder desarrollarse profesionalmente. A la vez, nuestra ciudad cada vez más está siendo saturada por innumerable cantidad de autos que transitan diariamente entre las principales avenidas de nuestro país, ocasionando caos, estrés y sobretodo pérdida de tiempo valioso en transporte para los ciudadanos. Nuestra propuesta busca mejorar la calidad de vida de estos jóvenes, de la generación Millennials, quienes se caracterizan por su rápida adaptación a la tecnología, uso de redes sociales para comunicarse, búsqueda de independencia y mayor preparación académica. La solución que proponemos es la creación de “ROOMMIES” una app, que conecta a miles de jóvenes estudiantes de sectores B Y C, con arrendadores de habitaciones ubicadas estratégicamente cerca a sus universidades o centros de trabajo, lo que les facilitará el transporte y ahorrará tiempo de traslado de un lugar a otro. Inicialmente nos centraremos en los estudiantes de 2 de las principales universidades de nuestro país, como son la Pontificia Universidad Católica del Perú (PUCP) y la Universidad Peruana de Ciencias Aplicadas (UPC), con la intención a largo plazo de expandir nuestras operaciones a todo el país. Nuestra investigación de mercado cuenta con 2 enfoques, uno dirigido hacia los estudiantes y el otro a los posibles arrendatarios, a quienes dirigiremos campañas especializadas de marketing, comunicación estratégica en redes sociales y constante asesoramiento.
Today are miles of youth the translator to work and study at the same time to be able to develop professionally. At the same time, our city each time more is being saturated by countless cars passing daily between the main avenues of our country, causing chaos, stress and especially loss of valuable time in transportation for the citizens. Our proposal seeks to improve the quality of life for these young people, the Millennium generation, who are characterized by their rapid adaptation to technology, use of networks to communicate, seeking independence and greater academic preparation. The solution we propose is the creation of "ROOMMIES" an app, connects a mile of young students from areas B and C, with lessors of rooms located strategically close to its universities or work centers, will provide it them transportation and save time of movement from one place to another. Initially we will focus on the students of 2 of the main universities of our country, the son as Pontifical University Catholic of the Peru (PUCP) and Universidad Peruana de Ciencias Aplicadas (UPC), with the intention of expanding long-term our operations throughout the country. Our market research has 2 approaches, one directed toward students and the other possible tenants, who will go marketing, strategic communication on social networks and constant advice specialized campaigns.
Trabajo de investigación

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Littlewood, R. M. "Pathology and identity : The genesis of a millenial community in North-East Trinidad." Thesis, University of Oxford, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.234328.

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Yonekura, Francisca. "A STUDY OF MILLENIAL STUDENTS AND THEIR REACTIVE BEHAVIOR PATTERNS IN THE ONLINE ENVIRONMENT." Doctoral diss., University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2425.

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The goal of this study was to identify patterns or characteristics unique to online millennial students in higher education from two perspectives: the generational traits for an understanding of millennial students as a cohort, and the Long reactive behavior patterns and traits for an understanding of millennials as individuals. Based on the identified patterns and characteristics of these millennial students, the researcher highlighted instructional and curricular implications for online learning. A profile depicting online millennial students based on the demographic data and their overall satisfaction levels with online learning is provided. For a holistic understanding, the study included an inquiry into measures of independence between overall satisfaction with online learning, reactive behavior patterns and traits among participating millennials, and an account of what millennial students are saying about quality, preferences, and aversions in their online learning experience. Overall, the great majority, especially aggressive dependent and compulsive millennial students were satisfied with their online learning experience. Also, more female millennial students were satisfied with their experience compared to male millennial students. The role of the instructor, course design, and learning matters were the themes most frequently mentioned by millennial students when asked about the quality of online learning. Overwhelmingly, convenience, time management, flexibility, and pace were the aspects these millennial students liked most about their online encounter. On the contrary, lack of interaction, instructor's role, course design, and technology matters were the most frequent themes regarding millennials' dislikes about their online learning experience. Finally, the study includes recommendations for future research.
Ph.D.
Department of Educational Research, Technology and Leadership
Education
Curriculum and Instruction

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Del, Valle Roeder Maria Fe, Huamancaja Luis Rafael Guillén, Lei Melanie Muroya, and Sullca Sandra Lucía Quino. "Análisis del impacto de Facebook como parte de una estrategia de marketing digital para aumentar las ventas de una empresa inmobiliaria en el perú, en el siglo XXI." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/622178.

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Las inmobiliarias en el Perú hoy en día se enfrentan a un nuevo y creciente público objetivo conformado principalmente por jóvenes que no cuentan con carga familiar, que acceden rápidamente al crédito hipotecario y que compran su primera vivienda para independizarse. Ante este nuevo panorama, las inmobiliarias se han visto forzadas a mirar a este nuevo público objetivo llamado millenials, y adaptarse a su estilo de vida. Los millenials son una generación de nativos digitales, que pasan mucho tiempo en las redes sociales. Por tanto, consideramos importante analizar el impacto en ventas que puede generar la herramienta Facebook como parte de una estrategia de marketing digital. Para efectos de la investigación, se revisó bibliografía especializada y se trabajó sobre la data proporcionada por la empresa Líder Grupo Constructor. Se comprobó que, si bien no existe un incremento directo entre las ventas concretadas a través del uso de Facebook, de acuerdo a los resultados muestrales de la investigación expuesta, el incremento de visitas a las salas de ventas sí es mayor y con un menor costo. Asimismo, se encontró que sólo el uso de Facebook pagado como estrategia de marketing digital, no generará una mayor proporción de venta, se debe combinar con otros medios de comunicación. Por ello, proponemos que dependiendo del público objetivo al que vaya dirigido cada proyecto, se debe decidir la cantidad de inversión a incurrir en el uso de Facebook dentro de la estrategia establecida en el mix de marketing sin poner en riesgo el presupuesto total.
Real Estate in Peru today is facing a new and growing target audience made up mainly of young people who do not have a family load, who quickly access mortgage loans and who buy their first home to become independent. Faced with this new panorama, real estate have been forced to look at this new public named millenials, and adapt to their lifestyle. Millenials are a generation of digital natives, who spend a lot of time on social networks. Therefore, consider it important to analyze the sales impact that the Facebook tool can generate as part of a digital marketing strategy. For this investigation, specialized bibliography was reviewed and work was done on the data provided by the company “Líder Grupo Constructor”. It was verified that although there is not a direct increase between the sales realized through the use of Facebook, according to the sample results of the research exposed, the increase of visits to the sales rooms is higher and has a lower cost. Also, it was found that only the use of Facebook paid as digital marketing strategy, will not generate a higher proportion of sale. It must be combined with other types of communication. Therefore, we propose that depending on the target audience to which each project is addressed, the amount of investment to be incurred in using Facebook within the strategy established in the marketing mix must be decided without jeopardizing the total budget.
Trabajo de Suficiencia Profesional

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Ávalos, Esquén Cristina Vanessa. "Instagram cómo plataforma de comunicación e influencia de compra de marcas saludables dirigidas a jóvenes de 20 a 30 años de las zonas 6 y 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/650376.

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Diferentes autores y fuentes afirman que si hace algunos años el problema ambiental despertaba interés en un grupo reducido de personas, esto ha ido cambiando con el paso de los años, avances de la tecnología y consciencia del consumidor. Hace un tiempo en países desarrollados se hablaba sobre tipos de consumo, ser vegetariano, vegano o practicar un estilo de vida saludable. Esta tendencia fue creciendo e insertándose en diferentes países alrededor del mundo. Es así que hace unos años, el termino estilo de vida saludable viene creciendo entre los consumidores peruanos, sobre todo en los millenials. Este segmento de público parece tener un mayor acercamiento con las diferentes variables que integran tener un estilo de vida saludable. La variable alimentación dentro de estilo saludable es la que analiza el presente estudio y como a partir de esta el mercado tanto moderno como tradicional se ha visto en la obligación de adaptarse a este tipo de consumidor. En el Perú actual existen ciertos consumidores que buscan productos menos dañinos con su salud, menos procesados o que tengan ingredientes nutritivos. Diferentes puntos de venta como supermercados y tiendas especializadas en productos/servicios saludables han empezado a posicionarse. El canal online para la difusión de este estilo de vida ha sido esencial para su crecimiento. Instagram es una de las plataformas con mayor uso por los millenials, por ello los negocios y marcas saludables han ido ganando terreno y nuevos consumidores a partir de su presencia y comunicación en esta red social, que viene siendo usada como una herramienta de marketing.
Abstract: Different authors and sources say that if some years ago the environmental problem aroused interest in a small group of people, this has been changing over the years, advances in technology and consumer awareness. Some time ago in developed countries there was talk about types of consumption, being vegetarian, vegan or practicing a healthy lifestyle. This trend was growing and being inserted in different countries around the world. Thus, a few years ago, the term healthy lifestyle has been growing among Peruvian consumers, especially in millennials. This segment of the public seems to have a closer approach with the different variables that integrate having a healthy lifestyle. The variable power within healthy style is analyzing the present study and as from this the both modern and traditional market has been forced to adapt to this type of consumer. In Peru today there are certain consumers who are looking for products that are less harmful to their health, less processed or that have nutritious ingredients. Different outlets such as supermarkets and stores specializing in healthy products / services have begun to position themselves. The online channel for the dissemination of this lifestyle has been essential for its growth. Instagram is one of the most widely used platforms by millennials, which is why businesses and healthy brands have gained ground and new consumers based on their presence and communication in this social network, which has been used as a marketing tool.
Trabajo de investigación

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Goupil, Jason D. "SYNC IN PROGRESS: Connecting the Technology Gap Between Gen Y Students and Their Professors." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334027245.

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Cortez, Vega Valeria Stephanie. "Impacto de las estrategias del producto editorial en la decisión de compra de libros impresos de los millenials." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626193.

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El desarrollo del presente trabajo de investigación tiene como objetivo principal reconocer el impacto de las estrategias producto del marketing editorial en la decisión de compra de libros impresos en Perú, aplicado a jóvenes Millenials peruanos. Es así como el presente trabajo de investigación presentará el nivel de impacto de las estrategias de producto del marketing editorial, determinando el perfil del lector millenial que forma parte del grupo que más lee en el Perú y presentará el nivel de impacto de la estrategia de producto del marketing editorial en la decisión de compra del consumidor en la adquisición de libros impresos. La investigación previa que existe de este mercado en el Perú es bastante escasa, aún así se logro conocer los puntos más relevantes del tema y desarrollar las herramientas de investigación, tanto para el estudio cualitativo como cuantitativo. En lo que respecta al estudio cualitativo, se realizó un focus group a 6 personas como también entrevistas a profundidad a dos expertos en el sector editorial. En cuanto al estudio cuantitativo, se realizó una encuesta virtual a una muestra de 196 personas que cumpliesen con el perfil establecido. Finalmente, las conclusiones a las que se llegan con esta investigación, es que las estrategias de producto del marketing editorial si impactan de una importante manera la decisión de compra del lector, especialmente si se enfoca en las características del producto valoradas por el consumidor
The main objective of the present research work is to recognize the impact of the strategies produced by editorial marketing in the decision to purchase printed books in Peru, applied to young Peruvian Millennials. This is how the present research work will present the level of impact of the product strategies of the editorial marketing, determining the profile of the millennial reader that is part of the group that reads the most in Peru and will present the level of impact of the product strategy of editorial marketing in the purchase decision of the consumer in the acquisition of printed books. The previous investigation that exists of this market in Peru is quite scarce, even so it is possible to know the most relevant points of the subject and to develop the research tools, both for the qualitative and quantitative study. Regarding the qualitative study, a focus group was carried out for 6 people as well as in-depth interviews with two experts in the publishing sector. As for the quantitative study, a virtual survey was conducted on a sample of 196 people who met the established profile. Finally, the conclusions that are reached with this research, is that the product strategies of editorial marketing if they impact in an important way the purchase decision of the reader, especially if it focuses on the characteristics of the product valued by the consumer
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Cardenas, Candela Thyare Meylim, and Azabache Claudia Anell Velasquez. "Principales factores que influyen en la decisión de compra de calzado por internet en mujeres Millennials de la zona 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/628049.

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Durante los últimos años, el avance de la tecnología ha ayudado a mejorar la presencia de las empresas, lo cual les ha permitido penetrar mercado. Hoy en día los consumidores no tienen limitaciones de tiempo ni lugar para poder visualizar diferentes ofertas al mismo tiempo, lo cual le permite estar conectado a nivel global con una mayor cantidad de marcas internacionales. Por ello, con el presente informe se busca conocer los principales factores que influyen en la decisión de compra de las mujeres millenials que compran calzado online en la zona 7 de Lima Metropolitana. Para efectos del presente estudio, se revisó bibliografía actualizada y de gran peso académico relacionadas a temas de comercio electrónico y sector calzado. Además, se obtuvo información cualitativa mediante entrevistas a expertos de e-commerce. Respecto al análisis cuantitativo, se realizaron encuestas a mujeres millenials entre 25 y 39 años, de la zona 7 de Lima Metropolitana que compraran de manera online más de una vez durante el año 2018 con el objetivo de conocer los factores que influyen en la decisión de compra, estos se analizaron mediante procesos estadísticos. Finalmente, se concluyó que aquellos factores que más influyen en la decisión de compra de calzado por el canal online en las mujeres millenials son el ahorro de tiempo y la practicidad de poder comprar desde cualquier lugar.
In recent years, the advancement of technology has helped to improve the presence of companies, which has allowed them to penetrate the market. Today, consumers have no time or place limitations to view different offers at the same time, which allows them to be connected globally with a greater number of international brands. That is why this report seeks to know the principal factors that influence the purchasing decision of millennial women who buy shoes online in zone 7 of Metropolitan Lima. For the purposes of this study, an up-to-date and highly academic bibliography related to electronic commerce and the footwear sector was reviewed. In addition, qualitative information was obtained through interviews with e-commerce experts. With respect to the quantitative analysis, surveys were conducted of millennial women between 25 and 39 years old, from zone 7 of Metropolitan Lima who bought online more than once during 2018 with the objective of knowing the factors that influence the decision of purchase, these were analyzed through statistical processes. Finally, it was concluded that the factors that most influence the decision to purchase footwear through the online channel in millennial women are the saving of time and the practice of being able to buy anywhere.
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Hill, Terence Charles. "Geochemical evidence for weathering in northwestern European loess on a sub-millenial scale during the last Ice Age." Thesis, University of Gloucestershire, 2005. http://eprints.glos.ac.uk/3143/.

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This study seeks to determine the extent to which chemostratigraphy can supplement other stratigraphic tools in determining the effects of climate change in loess-palaeosol sequences. Geochemical change has been used to illuminate the effects of glacial/interglacial climate change in Chinese loess-palaeosol sequences; less work has been done to examine the effects of stadial/interstadial climate change and little work has been carried out in Europe on either aspect. Two loess-palaeosol sites were selected in northwestern Europe that were known to provide good records of the last ice age. This study has produced detailed descriptions of variation in concentrations of the major, minor and rare-earth elements. These are compared with variation in the standard sedimentological parameters (grain size, organic carbon content and carbonate content) and in enviromagnetic characteristics, which are accepted as palaeoclimate proxies. The existing polymineral-based luminescence chronology at each site has been enhanced using a quartz-based approach,which broadly confirms the accuracy of previous ages and generates estimates of increased precision. That chronology facilitates comparison of these analyses with evidence for palaeoclimatic: change in the wider record, including GRIP ice-core data. Grain size is shown to be a strong proxy for variation in mean wind strength and in accumulation rates which can be correlated in detail with GRIP. The study has established that geochemical heterogeneity now apparent at the sites has been imposed by weathering. Carbonate weathering is a reliable indication of major pedogenic episodes but its detailed interpretation is tempered by carbonate mobility. Silicate weathering occurs at lower intensity than carbonate weathering but is a permanent record since silicates are not subject to reprecipitation under these conditions. The study concludes that chemostratigraphy is a climatological proxy, detecting periods of significant amelioration. It is not a replacement for conventional proxies, it complements them and provides additional evidence upon which climatic reconstructions can be made.

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Gallardo, Angeles Marcelo Andre, and Ochoa Hans Daniel Sandoval. "Factores que influyen en el Modelo UTAUT en relación a la Intención de Uso de Plataformas de Streaming en Millenials." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654529.

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El presente trabajo de investigación está relacionado con la identificación del nivel de influencia que presentan los factores que forman parte de la Teoría Unificada de la Aceptación y Uso de Tecnología, y la Intención de Uso de las Plataformas de Streaming, tales como Netflix, Amazon Prime, Spotify; entre otras, en el caso de los usuarios Millennials. La importancia de este estudio radica en que la investigación busca relacionar e identificar las principales diferencias en la adaptación que las plataformas de streaming en el contexto peruano con respecto a investigaciones similares en otros contextos geográficos en donde las variables del UTAUT podrían o no verse alteradas. Para la investigación se evaluará una pequeña muestra de personas entre 18 y 30 años de manera probabilística y transversal con un cuestionario que utiliza ítems de respuestas ordinales realizado tomando como base cuestionarios de autores que realizaron investigaciones similares. Es necesario continuar con el estudio de estos factores, ya que a futuro puede llegar a ser un indicador resaltante en cuanto a los atributos que buscan estos usuarios al momento de utilizar estas plataformas, de tal forma que puedan adecuarse a lo que los usuarios esperan, a través de un hallazgo de estos factores.
This research work is related to the identification of the influence level presented by the factors that are part of the Unified Theory of Acceptance and Use of Technology, and the Intention of Use of Streaming Platforms, such as Netflix, Amazon Prime, Spotify; among others, in the case of Millennial users. The importance of this study lies in the fact that the research seeks to relate and identify the main differences in the adaptation of streaming platforms in the Peruvian context with respect to similar research in other geographical contexts where UTAUT variables may or may not be altered. For this research a small sample of people will be assessed between 18 and 30 years of probabilistic and transversely with questionnaire responses using ordinal items made taking as base questionnaires authors who conducted similar research. It is necessary to continue with the study of these factors, since in the future it may become a striking indicator in terms of the attributes that these users look for when using these platforms, in such a way that they can adapt to what users expect, through a finding of these factors.
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Poblete, Abugattas Gabriela. "Residencia universitaria en Lima: Arquitectura para estudiantes del siglo XXI." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653365.

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La presente tesis realiza un análisis a las necesidades en la vivienda de los estudiantes del siglo XXI, también llamados millenials y centennials. Los principales problemas son: la limitada exploración de esta tipología – residencia universitaria – en el país; y la carencia de evolución de sus espacios con respecto a las nuevas formas de habitar en el presente. Este proyecto, propone y hace énfasis en mejorar las conexiones espaciales, espacios públicos, relaciones entre espacios públicos, semiprivados y privados, circulaciones activas y usos mixtos; para brindar mejores condiciones a los usuarios con respecto a seguridad, cuestiones urbanas y sociales, integración visual y física, tecnología y medio ambiente. En el primer capítulo, se describe el marco actual, la definición de la tipología y la determinación del lugar. Se explica el énfasis arquitectónico y se establecen las herramientas de aplicación. En el segundo capítulo, se plantea la problemática, los objetivos principales y los objetivos específicos. En tercer capítulo expone el marco teórico; el contexto del proyecto, la historia y evolución de la tipología. En el cuarto capítulo, se realiza un análisis comparativo de los proyectos referenciales y la relación de la normativa nacional e internacional. Se profundiza en el marco teórico del énfasis y cómo condiciona el proyecto en aspectos formales, funcionales y tecnológicos. En el quinto capítulo, se resuelve la programación arquitectónica del proyecto: usuarios, ambientes e interrelaciones espaciales. Por último, en el sexto capítulo se evalúa el terreno y el expediente urbano y se define, como última conclusión, los criterios de diseño.
This thesis analyzes the housing needs of 21st century students, also called millennials and centennials. The main problems are: the limited exploration of this typology - university residence - in the country; and the lack of evolution of their spaces with respect to new ways of living in the present. This project proposes and emphasizes improving spatial connections, public spaces, relations between public, semi-private and private spaces, active circulations and mixed uses; to provide better conditions to users regarding safety, urban and social issues, visual and physical integration, technology and the environment. In the first chapter, the current framework, the definition of the typology and the determination of the place are described. The architectural emphasis is explained and the application tools are established. In the second chapter, the problem is posed, the main objectives and specific objectives. In third chapter he exposes the theoretical framework; the context of the project, the history and evolution of the typology. In the fourth chapter, a comparative analysis of the referential projects and the relationship of the national and international regulations is carried out. It delves into the theoretical framework of the emphasis and how it conditions the project in formal, functional and technological aspects. In the fifth chapter, the architectural programming of the project is resolved: users, environments and spatial interrelations. Finally, in the sixth chapter, the terrain and the urban file are evaluated and, as a last conclusion, the design criteria are defined.
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Barco, Cortez Claudia Mayela del, and Acosta Karen Eliana Liñan. "Rutas de carrera como medio de retención de talento joven : estudio de caso de un grupo de millenials en una empresa del sector de telecomunicaciones." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2015. http://tesis.pucp.edu.pe/repositorio/handle/123456789/6982.

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La presente investigación para optar por la licenciatura en Gestión y Alta Dirección con mención en Gestión Empresarial, plantea la necesidad de explorar y revisar si los mecanismos utilizados en la gestión del desarrollo, específicamente el programa de rutas de carrera, están sirviendo para retener y fidelizar a las personas más valiosas dentro de las empresas, específicamente aquellas que pertenecen a la Generación Y. Esta investigación, de carácter exploratorio, se aproxima al tema en mención a través de un estudio de caso en una empresa perteneciente al sector de telecomunicaciones en el Perú; la empresa en estudio pertenece a un sector altamente competitivo por lo que necesita de manera particular retener a su mejor talento para la continuidad y sostenibilidad de la misma. Por tal motivo, el presente estudio de caso analiza la situación actual de la empresa y, en especial, de su programa de rutas de carrera, el cual ha sido definido a nivel corporativo como Programa de Rutas de Desarrollo. El público objetivo para el desarrollo del presente estudio de caso pertenece a una de las gerencias clasificadas como estratégica para el negocio, la Gerencia de Marketing de Clientes Residenciales. En las gerencias de Marketing y Recursos Humanos, se realiza un análisis comparado entre los supuestos y la percepción de los responsables del diseño del programa pertenecientes al área de recursos humanos y los beneficiarios directos e indirectos del programa (los jóvenes profesionales y su gerente de línea respectivamente). Luego del análisis para cada grupo y de la revisión comparada de resultados entre los grupos, se realiza un análisis a profundidad que toma como fundamento el marco teórico propuesto. Como resultado del estudio se exponen, en primer lugar, los hallazgos relativos al desfase entre las percepciones de quienes diseñan el programa y de los beneficiarios del mismo, para posteriormente proponer recomendaciones para mejorar el impacto del programa, aprovechar las oportunidades de mejora y afianzar las fortalezas determinadas en el análisis y tener mejores resultados a largo plazo. Finalmente, se presentan las conclusiones, las cuales abarcan todo el trabajo de investigación.
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Put, Ella. "The Adonis Complex of the Male Millenial : A study into the perception and attitude of young men towards sexualisation and objectification in men's lifestyle magazines." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40615.

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Mieding, Birgit. "Rekonstruktion tausendjähriger aerosolchemischer Eiskernzeitreihen aus Nordostgrönland : Quantifizierung zeitlicher Veränderungen in Atmosphärenzirkulation, Emission und Deposition = Reconstruction of millenial aerosol-chemical ice core records from the northeast Greenland /." Bremerhaven : Alfred-Wegener-Inst. für Polar- und Meeresforschung, 2005. http://www.gbv.de/dms/goettingen/492178429.pdf.

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Thomas, Kaitlin Elizabeth. "Améxica: de México, por la frontera y al norte : exploring the axis of 21st century Mexican and U.S. identities through printed and visual millenial rhetorical mediums." Thesis, University of Birmingham, 2018. http://etheses.bham.ac.uk//id/eprint/8476/.

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This dissertation delves into re-casted, re-negotiated, and emergent U.S. and Latino perspectives that are resulting from trans-border cultural and national fusion and undocumented Mexican immigration to the U.S. between the years 2000-2015. Five cultural products-- newspaper headlines, literature, music, political cartoons, and memes-- as produced by Mexican individuals on one side of the U.S.-Mexican Border and undocumented individuals on the other, who are part of the millennial generation, are considered against fossilized notions of gender, race, class, and national identity to determine if and how millennial Mexicans and millennial undocumented individuals are leveraging specific cultural tokens to be tools of defiance and to promulgate a re-writing of self.

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Bergström, Jonathan. "Medial Kastadhet : En fenomenologisk studie av ramar och narrativa strukturer i svenska 90-talisters berättelser om minnen av 9/11." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-80310.

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Terrorattentet mot World Trade Center i New York den 11 september betraktas som en avgörande händelse för hur vi förstår världen idag. Själva datumet har blivit synonymt med händelsen. Francis Fukoyama (1989) kallar tiden före 9/11 och efter kommunistblockets fall i början av 90-talet för historiens slut. Den stora kampen mellan olika ideologier är utkämpad och den liberala demokratiska kapitalismen har segrat. Världen har landat i en jämvikt. Om kommunistblockets fall är historiens slut så är 9/11 historiens återkomst där en ny kamp och nya skiljelinjer inträder. Men för personer födda i början av 90-talet är den tiden inte slutet utan början och 9/11 är deras introduktion till världen och historien. För många av dem är det den första nyheten de minns. Denna studie undersöker formativa nyhetserfarenheters betydelse genom att analysera 90-talisters berättelser om 9/11. Analysen utgår ifrån ett fenomenologiskt perspektiv, närmare bestämt Erving Goffmans framing-teori, genom en kombinerad tematisk och narrativ analysmetod. Studien visar hur fem svenska personer födda mellan 1990 och 1995 ramar in 9/11 och deras inramning skiljer sig från den initiala mediala inramningen av händelsen. Syftet med studien är att genom en kvalitativ intervjustudie undersöka hur individer ramar in sitt första nyhetsminne och hur detta avviker från den mediala inramningen.

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Kotálová, Eliška. "Vývoj konzumace médií u generací Y a Z." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262329.

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This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.

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Agreda, bernal Wilder Bruno. "El uso de aplicaciones móviles en el sector de comida rápida como herramienta de fidelización online en millenials del NSE A y B ubicados en distritos de Lima moderna." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/627722.

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La presente investigación se ha desarrollado con el objetivo de identificar la dimensión de mayor relevancia dentro de los aplicativos móviles, orientados al consumo de comida rápida, que son utilizados por los consumidores en donde se presente una fidelización hacia un aplicativo en específico. Para la realización de la presente investigación se llevó a cabo un análisis mixto. La primera parte de este estudio es de carácter cualitativo en donde se realizaron tres técnicas para la recopilación de la información. En primer lugar, se llevó a cabo entrevistas a profundidad con expertos en el área de marketing digital y desarrollo de aplicativos móviles. En segundo lugar, se realizó un focus group enfocados a usuarios frecuentes de aplicativos móviles para el consumo de comida rápida. En tercer lugar se llevó a cabo una observación online móvil, en la red de Facebook y en la tienda de aplicativos móviles, en donde las reacciones y comentarios en relación a los aplicativos nóviles fueron lo estudiado. La segunda parte de este estudio es de carácter cuantitativo en donde se llevó a cabo encuestas en base a los objetivos planteados durante la investigación. Se buscó identificar la dimensión de mayor impacto en el consumidor con la finalidad de determinar la razón principal de la fidelización hacia un aplicativo móvil perteneciente al rubro de comida rápida. En el análisis cuantitativo se realizó una tabulación de resultados para determinar el grado de importancia y la influencia que tienen las variables ya mencionadas sobre el consumidor.
The present investigation has been developed with the objective of identifying the dimension of greater relevance within the mobile applications, oriented to the consumption of fast food, which are used by the consumers where there is a loyalty to a specific application. To carry out the present investigation, a mixed analysis was carried out. The first part of this study is qualitative in which three techniques for the collection of information were performed. First, in-depth interviews were conducted with experts in the area of digital marketing and mobile application development. In the second place, a focus group focused on frequent users of mobile applications for fast food consumption. In the third place, a mobile online observation was carried out, in the Facebook network and in the mobile application store, where the reactions and comments in relation to the mobile applications were studied. The second part of this study is of a quantitative nature where surveys were carried out based on the objectives set during the investigation. We sought to identify the dimension with the greatest impact on the consumer in order to determine the main reason for the loyalty to a mobile application belonging to the fast food category. In the quantitative analysis, a tabulation of results was carried out to determine the degree of importance and the influence of the aforementioned variables on the consumer.
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Apolinario, Segovia Maricielo, and Vega Javier Santiago Llosa. "Acciones de marketing de contenido en redes sociales con relación al engagement en las principales marcas especializadas de ropa deportiva en millenials del NSE A y B en el Perú." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/655148.

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Actualmente, las marcas de ropa deportiva están presentando un incremento en la participación de contenidos en las redes sociales para generar un mejor engagement con sus consumidores en el mercado peruano. Por ello, en este trabajo analizaremos cómo estas actividades que realizan las marcas en sus redes sociales, tales como: Facebook, Instagram y Twitter, se relacionan con la variable de engagement. Investigaciones previas en la categoría han demostrado que estas marcas no generan muchas acciones de marketing de contenidos, sin embargo, tienen aceptación y compromiso por parte del consumidor peruano. Por lo tanto, mediante un estudio cuantitativo con un modelo de encuesta al público objetivo de la investigación; millennials de NSE A y B. Se comprobará si la variable de acciones de marketing de contenidos presenta una fuerte relación con el engagement.
Currently, sportswear brands are having an increase in participation of content on social networks to generate better engagement with their consumers in the Peruvian market. So, in this paper we will analyze how these activities carried out by brands in their social platforms, such as: Facebook, Instagram and Twitter, are related to the engagement variable. Previous research into the category has shown that these brands do not generate many content marketing actions, however, they have acceptance and engagement on the part of the Peruvian consumer. Therefore, through a quantitative study with a survey model to the target audience of the research; millennials from NSE A and B. It will be checked whether the content marketing actions variable has a strong relationship with engagement.
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Garcia, Rodriguez Lucia del Pilar. "Videos testimoniales como elementos de comunicación de experiencias y su relación a la decisión de compra del turismo rural comunitario en Cusco en hombres y mujeres millenials en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653906.

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Esta investigación se centra en evidenciar el uso de los elementos de comunicación como humor, efectos multimedia y acciones persuasivas en los videos de experiencias turísticas y cómo estas influyen en la decisión de compra del turismo rural comunitario del turista de Lima Metropolitana. Respecto a este tema, la hipótesis planteada es que el uso de estos elementos expuestos en los medios digitales son lo suficientemente influyentes en la decisión de compra de turismo rural sostenible. La investigación describe cada etapa del proceso de proceso de compra de este servicio y el nivel de influencia que tienen cada elemento utilizado mediante el relato de experiencias. La investigación es de tipo descriptivo y menciona las herramientas de marketing digital como Facebook, Instagram, Youtube. Además de influencers, youtubers que son parte de esta comunicación y proceso de compra
This research focuses on evidencing the use of testimonial experiences and videos as E-wom actions and how they influence each stage of the process of buying rural community tourism for tourists from Metropolitan Lima. Regarding this issue, the hypothesis raised is that the testimonies of travelers exposed in digital media are sufficiently influential in the process of buying sustainable rural tourism. The research describes each stage of the process of purchasing this service and the level of influence that each digital action has used through the experience report. The research is descriptive and mentions the tools of digital marketing such as Facebook, Instagram, YouTube. In addition to influencers, youtubers that are part of this communication and purchase process.
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Jirsáková, Šárka. "Efektivita Cause Related Marketingu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11106.

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This thesis concerns with effectiveness of cause related marketing, the promotion tool, by which the firm tries to positively influence relations with consumers. In first three chapters the tool of cause related marketing is presented, some examples of successful foreign and also home campaigns are given, and facts about perception and attitudes of American consumers especially the Millenial generation members toward the cause related marketing are placed here. In next four chapters the thesis concerns with own research of attitudes of Czech millenials, analyses the outcomes and compares the differences in answers according to sex, age and the place of living. At the end some contrasts in the attitudes of Czech and American consumers are studied.

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Cammarata, Samantha. "Generational differences in South African women’s leadership approach : a life history investigation." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/31621.

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Recent literature shows an increased interest in generational differences among the workforce, particularly in Western societies. This has coincided with a focus on the role of women as successful leaders in the workplace. Despite this, the exploration and understanding of generational differences amongst female leaders in organisations has received limited attention, particularly in the South African context. The main purpose of the study was therefore to explore whether generational differences among women have an influence on how they approach leadership roles in a South African context. The study also sought to examine whether there are differences in gender identity across the generations as a result of socialisation. The study adopted a qualitative, life histories methodological approach to address the research purposes. Semi structured interviews were conducted with nine South African women in leadership positions from both the Baby Boomer and Generation X generational cohorts. The two generational cohorts were selected as they make up the majority of the current workforce while also being more likely, due to their age, of occupying leadership positions. The interviews were recorded and transcribed, and were imported into Atlas.ti for data analysis. The findings indicated that mothers played a dominant role in the socialisation of women, while fathers were significantly less present in the women’s stories. In terms of the effect of socialisation on career and leadership expectations, Baby Boomers were taught that they should be ‘stay-at-home-mothers’ and after having raised their children could then begin their careers. Generation X believed that they could be career women just as easily as ‘stay-at-home-mothers’. Despite both generations favouring a transformational approach to leadership, each generation differed in the way it practiced leadership. Baby Boomers led in a shared, structured and empowering manner, whereas Generation Xs focused on being attentive, unlocking potential, identifying talents of followers, and assisting in the growth and development of followers within their leadership approach.
Dissertation (MCom)--University of Pretoria, 2013.
Human Resource Management
unrestricted

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Perez, Elvis. "College students' attitudes towards green hotel practices." Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/899.

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This research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement of "Green" benefits everyone: the employer, the employees, and the guests.
B.A.
Bachelors
Rosen College of Hospitality Management
Hospitality Management

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Matienzo, Fuentes Josue Alonso. "Las redes sociales como generadoras de nuevas preferencias de consumo mediante la comunicación boca a boca. Dirigido al sector comida saludable en un público millennial peruano Caso: Restaurante Va Bien." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652995.

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La presente investigación se desarrolla para conocer las estrategias utilizadas por medio de la comunicación boca a boca en las redes sociales para generar preferencias de compra en el consumidor. Debido a que los estudios dirigidos a la comida saludable y los millennials desde una perspectiva publicitaria son escasos, creemos que es un tema potencial para tener un mejor conocimiento del mercado lo que sería favorable para las marcas y agencias. Además, el estudio se realizará con técnicas cualitativas, lo que nos permitirá observar desde las opiniones y publicidad compartidas por los consumidores e influencers como también la comunicación que realizan las marcas por medio de las redes sociales y cómo son vistas. Por medio de esto podremos tener una mejor base largo de la investigación Nuestro estudio ve como un consumidor potencial al público millennial de NSEC A y B. Si entendemos al público millennial como el grupo de personas que utilizan las redes sociales para conectarse con con una red inmensa de contactos. No se definirá a los millennials por su edad, sino por sus características psicográficas.
The present research is developed to know the strategies used through word of mouth communication in social networks to generate purchasing preferences in the consumer. Because studies targeting healthy food and millennials from an advertising perspective are scarce, we believe that it is a potential topic for better understanding of the market that would be favorable for brands and agencies. In addition, the study will be carried out with qualitative techniques, which will allow us to observe from the opinions and publicity shared by consumers and influencers as well as the communication that brands make through social networks and how they are seen. Through this we can have a better basis throughout the investigation Our study sees the millennial audience of NSEC A and B as a potential consumer. If we understand the millennial audience as the group of people who use social networks to connect with a huge network of contacts. Millennials will not be defined by their age, but by their psychographic characteristics.

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Banks, Pierre W. "Exploratory Study of Generational Differences in Facets and Overall Job Satisfaction of a Division in a Multi-state Healthcare Provider." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1554425954469182.

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Johansson, Nelli, Emma Törnberg, and Frida Möllberg. "Innehållsmarknadsföring på Instagram : En kvalitativ studie om Millennials resonemang kring klädföretag." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26609.

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Fördelarna som kommer genom marknadsföring på sociala medier är många men företag behöver bli mer innovativa för att stå ut i mängden. Genom kommunikationen i digital marknadsföring så har integreringen mellan företag och kunder förbättrats. Numera söker konsumenter efter någon form av underhållning i marknadsföringen för att först reagera och sedan dela med sig av innehållet till andra. Innehållsmarknadsföring, som är en del av varumärkeskommunikationen, handlar främst om att tillgodose konsumenternas behov som skapar engagemang och värde genom att kommunicera ut företagets innehåll utan att ha fokus på att sälja produkter. Syftet med innehållsmarknadsföring är att vidare använda sig av innehåll som lockar konsumenten i stället för att det tvingas på konsumenten. Generationen millennials förväntar sig att företag ska kommunicera med sina kunder på sociala medier. Majoriteten av millenials identifierar även modetrender genom mötesplatser online, vilket är mer än andra generationer. Detta för att generationen är involverad i informationsutbyte och inköp online mer än någon annan generation samt mest tekniska. Huvudfokuset i denna uppsats är att undersöka millennials resonemang kring klädföretags innehållsmarknadsföring på Instagram. Uppsatsen kommer fram till attribut som är viktiga för företag att värdera i sitt formande av innehållsmarknadsföring. Denna studie har tillämpat en kvalitativ metod i form av fokusgrupper där det empiriska materialet samlats in. Studien har utgått från respondenter inom generationen millennials. Resultatet visar att företag måste stå ut i mängden genom att vara relaterbara med konsumenten. Detta resultat tyder på att innehållsmarknadsföring är ett viktigt verktyg för företag att integrera med potentiella konsumenter.
The benefits that come from marketing on social media are many, but companies need to become more innovative to stand out from the crowd. Through communication in digital marketing, the integration between companies and customers has improved. Nowadays, consumers are looking for some kind of entertainment in marketing to first react and then share the content with others. Content marketing, which is a part of brand communication, is mainly about meeting consumers' needs that create commitment and value by communicating the company's content without focusing on selling products. The purpose of content marketing is to further use content that attracts the consumer instead of forcing it on the consumer. The generation of millennials expects companies to communicate with their customers on social media. The majority of millennials also identify fashion trends through the online brand community, which is more than any other generation. This is because the generation is involved in information exchange and online shopping more than any other generation and is more technical. The main focus of this essay is to examine millennials 'reasoning about clothing companies' content marketing on Instagram. The essay comes to attributes that are important for companies to value in their shaping of content marketing. This study has applied a qualitative method in the form of focus groups where the empirical material has been collected. The study was based on respondents within the millennial generation. The results show that companies must stand out in the crowd by being relatable to the consumer. This result suggests that content marketing is an important tool for companies to integrate with potential consumers. The chosen language in this study is swedish.

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Hooker, Kimberly M. "A Study of Instructional Technology Resource Teachers in Virginia's Public School Divisions: Who are They and What Do They Do?" Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2169.

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The purpose of this research was to examine the role of instructional technology resource teachers (ITRTs) within Virginia's public school divisions focusing on how ITRTs used their time throughout the school year to integrate technology into the curriculum. Based on data from surveys of current ITRTs, the researcher investigated further to find relationships, if any, among the professional and educational backgrounds and work calendar of these teachers and their responses to their actual role. The study also addressed training that the ITRTs have received to assist them in their job duties and explored the participants' perceptions of their roles as ITRTs. Data were collected through the administration of an online survey sent to 1,199 ITRTs in 133 school divisions (districts) in Virginia. The response rate was 82% or 983 returns. The data were analyzed and presented using a tabular format along with a brief description. Based on the findings, 40.9% of the respondents listed Instructional Technology Resource Teacher as their official job title. The majority of respondents held master's degrees and teacher's licenses. Respondents reported that 95% were full-time ITRTs. Most worked on a 10- or 11-month work calendar. The findings showed that instructional technology resource teachers were assisting teachers somewhat with technology integration, but the time spent on solving software (64.8%) and hardware (53.3%) problems remains a concern. The majority stated that they had received training from their school divisions. The analysis showed that only 1.6% of the respondents had no training. Respondents overwhelmingly agreed that the most effective way to meet each school's instructional technology needs is to have one full-time instructional technology resource teacher in each school. Respondents stated there was not enough time allotted for teachers to plan for technology in the classroom and that there were insufficient funds for hardware and software needed for implementing technology into the classroom. Most agreed that support from school division administrators are assisting teachers in successfully integrating technology into the classroom and the majority of respondents disagreed that Standards of Learning (SOL) prompt teachers to use technology as a daily instructional tool.

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Pereira, Vicente Maria Claro. "O uso do Instagram e dos influenciadores digitais na participação em eventos." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19998.

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Mestrado em Marketing
Atualmente, os eventos são utilizados como uma ferramenta de marketing para as empresas como meio de troca de mensagens, de comunicação ou para promover produtos e serviços. Sendo os eventos, um mercado que tem vindo a emergir nos últimos anos, faz todo o sentido para as marcas apostarem neste segmento. Para tal, como forma de potenciar a participação nos eventos, analisou-se a rede social Instagram, que tem vindo a ganhar um importante crescimento nos últimos anos. Assim, esta investigação tem como principal objetivo analisar como o uso do Instagram e dos influenciadores digitais potenciam a participação nos eventos para um público jovem adulto. Para dar respostas ao objetivo, recorreu-se a dados secundários, apresentados numa revisão de literatura detalhada e a dados primários obtidos através de um inquérito online respondido por 119 inquiridos de uma amostra de conveniência. No geral, os inquiridos demonstraram ser mais cativados pelos conteúdos visuais, quer nas páginas de eventos quer pelos influenciadores digitais sendo que nestes as características mais importantes são a credibilidade, honestidade e sinceridade. No geral a faixa etária mais nova, 14-18 anos, sente-se mais cativada pelo Instagram Direct como conteúdo nas páginas de eventos, assim como, a característica que consideram mais relevante num influenciador é a sinceridade. As conclusões obtidas nesta investigação são relevantes para a estratégia de comunicação digital das marcas, uma vez que permite que estas adaptem os conteúdos que partilham consoante o público-alvo que pretendem atingir, tendo em consideração a atitude de cada grupo face ao diferente tipo de evento.
Nowadays, events are used as a marketing tool for companies as means of messaging, communication or even to promote products and services. Since events constitute a market that has been emerging in recent years, it makes perfect sense for brands to bet on this segment. To that end, and as a way to enhance the image of a company and the participation in the events, the social network Instagram was analyzed, as it has been growing significantly in recent years. Therefore, the main objective of this research is to analyse how Instagram and Digital Influencers can influence event participation for a young adult audience. To provide answers to the proposed objective we used secondary data, presented in a detailed literature review, as well as primary data obtained through an online survey answered by 119 respondents. In general, respondents were shown to be most captivated by visual content, ranging from event brand pages to digital influencers, and the most important features for them were credibility, honesty, and sincerity. Overall, the younger age group (14-18) had the most interest in Instagram Direct as a form of content on branded event pages, alongside the level of sincerity in an influencer. The conclusions obtained in this research are very relevant to the brands' digital communication strategy, since it allows them to adapt the content they share accordingly with the target audience they intend to reach, taking into account the attitude of each group towards a different type of event.
info:eu-repo/semantics/publishedVersion

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Strikis, Nicolas Misailidis. "Paleopluviosidade no norte de Minas Gerais durante o glacial tardio e Holoceno com base em registros de espeleotemas." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/44/44142/tde-17082011-103008/.

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A partir de registros isotópicos (\'delta POT.18\'O e \'delta POT.13\'C), das razões elementos traços/Ca e das taxas de crescimento de espeleotemas precisamente datados pelo método U-Th, foi possível realizar a reconstituição das mudanças de paleopluviosidade e de feições paleoambientais da região do norte do estado de Minas Gerais, com alta resolução para os últimos 28 mil anos. A interpretação do sinal climático embutido nos registros isotópico dos espeleotemas estudados são baseados em estudos prévios da série histórica de monitoramento das estações do IAEA-GNIP, em complemento com simulações das variações do \'delta POT.18\'O da chuva através de modelos climáticos computacionais, os quais indicam o fator amount effect como o principal mecanismo atuante na variação da composição isotópica das chuvas sobre a região. As variações de pluviosidade estão associadas à atividade da Zona de Convergência do Atlântico Sul (ZCAS), as quais foram utilizadas na reconstituição da variabilidade espacial do Sistema de Monções Sulamericano (SMSA) e da atuação das forçantes de insolação, oceânicas e variabilidade solar na modulação das mudanças climáticas na região desde o último período glacial. O registro paleoclimático do norte de Minas indica semelhança com as variações de pluviosidade da região nordeste do Brasil durante o período glacial entre 28 e 19 ka A.P., devido a mudanças na insolação de verão e/ou por influência da expansão do gelo no clima dos trópicos. Nesse período o registro isotópico mineiro indica condições relativamente secas, que contrastam com clima relativamente úmido registrado na região sudeste do país, assim como nas regiões tropicais dos altiplanos andinos. O padrão antifásico entre as regiões localizadas a leste e a oeste da ZCAS sugere uma migração para sudoeste do eixo de maior precipitação, relacionada ao fortalecimento da circulação meridional tipo Hadley e intensificação da alta da Bolívia. No período analisado, a intensificação da circulação zonal estabelecida entre a Alta da Bolívia e o Cavado do Nordeste estaria primariamente relacionada à maior convergência de umidade na Amazônia devido às baixas temperaturas da superfície do mar (TSMs) no Atlântico norte durante fases de maior expansão do gelo, quando a alta subtropical do Atlântico Norte e os ventos alísios de nordeste estariam mais fortalecidos. Eventos milenares de aumento de intensidade das Monções Sul-americanas durante o Glacial tardio, deglacial e Holoceno registrados em Minas Gerais são sincrônicos aos eventos abruptos frios documentados nas zonas de altas latitudes do Hemisfério Norte, a exemplo dos eventos Heinrich (2, 1), Young Dryas, 8.2 ky e eventos Bond (6, 5, 4, 2). Da mesma forma, durante os eventos quentes Dansgaard-Oescheger 2 e Bølling-Allerød foram registradas reduções da paleoprecipitação. Portanto, o bom acoplamento entre a atividade do SMSA no norte de Minas com as variações da temperatura da superfície do mar do Atlântico norte indica que, independente dos mecanismos responsáveis pelo desencadeamento de tais eventos, as mudanças na intensidade das Monções Sul-americanas se dão principalmente por teleconexão estabelecidas com condições climáticas nas zonas de altas latitudes do Hemisfério Norte, mais especificamente por alterações do gradiente de TSM do Oceano Atlântico. Ao longo do Holoceno, foi observado que o tempo de duração dos eventos abruptos de pluviosidade é mais longo durante o Holoceno Inferior e Médio e mais curto durante o Holoceno Superior. Essa relação sugere mudanças das condições de contorno do clima no transcorrer do Holoceno, possivelmente relacionadas à diminuição da cobertura de gelo no Hemisfério Norte a partir de 7 mil anos, que levou desativação da circulação termohalina que caracteriza os eventos Bond no hemisfério norte.
Relative changes in paleo-precipitation and also in paleoenvironment features were reconstructed for northern Minas Gerais State, central-eastern Brazil, during the last 28 ka B.P. The reconstruction is based on high resolution stable isotope (\'delta POT.18\'O e \'delta POT.13\'C), trace element ratios and growth rate records of speleothems precisely dated by U-Th method. The interpretation of climatic changes from the studied oxygen isotope records is taken into account the data from IAEA-GNIP monitoriting stations and from climate model simulations of \'delta POT.18\'O in precipitation, which points out to the amount effect as the dominant isotope fractionation factor controlling the \'delta POT.18\'O variations in meteoric water. The precipitation variations, associated to the activity of South American Convergence Zone (ZCAS), are used to reconstruct the spatial variability of South American Convergence Zone (SMSA) since last glacial period because of a forcing by insolation, ocean conditions e solar variability. The record from Northern Minas Gerais indicate similarities with precipitations variation documented in speleothem records from Northeastern Brazil from 28 to 19 ka B.P., because of changes in summer insolation and/or influence of glacial boundary conditions on tropical precipitation. In this period, higher 18O values of speleothems suggest the dominance of dryer conditions over the region, in contrast with the wetter climate recorded in other regions of South America such as southeastern Brazil and Andes Altiplano that are today located to the west of the ZCAS´s axis of activity. This antiphased pattern within the same continent suggest a migration of ZACS mean position to southwest due to intensification of Bolivian High and Nordeste Low upper level features in response to changes in Hadley and Walker circulation cells. Theses changes were primarily related to colder Sea Surface Temperatures in Atlantic ocean and increased rainfall over western Amazon region. Millennial-scale events of increase in monsoon precipitation during the Glacial, deglacial, and Holocene in northern Minas are synchronous with abrupt cold events recorded in the high latitude areas of North Hemisphere (N.H.), like Heinrich (2, 1), Young Dryas, 8.2 ky and Bond events. In the same way, dry periods in northern Minas were recorded during the Dansgaard-Oescheger 2 and Bølling-Allerød N.H. warm events. The coupling between the rainfall due to South America Monsoon System with sea surface temperature variation in the North Atlantic, points out to a teleconnection mechanism with climate conditions in North Atlantic ocean such the TSM gradient with the South Atlantic basin. Differences in duration of abrupt events of changes in precipitation between early and late Holocene are associated larger amplitude of TSM´s that characterize the Bond events over Atlantic Ocean. These differences were triggered by the stepwise ice melting after 7 thousand years ago.

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Bourdin, Clément. "Enregistrement des variations climatiques par les éléments traces dans les spéléothèmes." Phd thesis, Université Paris Sud - Paris XI, 2012. http://tel.archives-ouvertes.fr/tel-00863089.

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Les spéléothèmes (concrétions carbonatées se formant dans les zones karstiques) sont des archives paleo-climatiques reconnues, dont l'intérêt majeur est de pouvoir être datées précisément par la méthode Uranium-Thorium. En revanche, les traceurs traditionnellement utilisés pour reconstruire les climats passés à partir de ces objets géologiques ne sont pas directement quantifiables en termes de paramètres climatiques comme la température moyenne, ou la quantité de précipitation. Les variations des concentrations en éléments traces contenus dans les spéléothèmes ont pu être relié dans certains sites aux changements climatiques passés, mais des doutes existent sur la robustesse de leur signal au sein d'une même grotte et entre différents sites.Nous nous sommes appliqués à déterminer les variations au cours des 50 000 dernières années de plusieurs catégories d'éléments (alcalino-terreux, uranium, et terres rares) dans des stalagmites de deux grottes situées dans le sud de la France (les grottes de Villars en Dordogne et de Chauvet en Ardèche), par spectrométrie ICP-MS. Les spéléothèmes sélectionnés ont déjà été datés et ont enregistré les variations paleo-environnementales à travers les isotopes stables de la calcite. Trois périodes d'étude caractérisées par des changements particuliers sont étudiées: le stade isotopique 3 de la dernière période glaciaire (~50-30 ka), la dernière déglaciation (~20-10 ka) et la fin de l'Holocène (~2-0 ka).Le signal des variations des alcalino-terreux à Villars pendant le stade isotopique 3 est significatif et robuste. La variabilité du strontium notamment, qui provient de processus hydrologiques intra-karst, suit les événements climatiques rapides enregistrés dans l'hémisphère Nord. D'autre part, le comportement de nombreux éléments traces pendant la déglaciation est similaire entre les grottes de Villars et de Chauvet. Enfin, des changements du couvert végétal sont probablement à l'origine des changements synchrones enregistrés par les éléments traces et les isotopes stables de la calcite au cours des deux derniers millénaires à Villars.Par ailleurs, l'étude des coefficients de partition des alcalino-terreux, de l'uranium et des terres rares dans des conditions variées montre l'importante de la variabilité inter-site de leur partitionnement.

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Beckhusen, Benedict. "Mobile Apps and the ultimate addiction to the Smartphone : A comprehensive study on the consequences of society’s mobile needs." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31159.

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The smartphone is omnipresent and is cherished and held close by people. It allows for constant connection within a digitally connected society, as well as for many other purposes such as leisure activity or informational purpose. Within the Information Systems studies deeper investigation is required as to what impact this “taken – for – granted” mobile access to information and mobile apps has for individuals and society and if a “technological addiction”can be developed when using the smartphone for everything during the day on such a constant basis. The aim of this study was to understand the role of the smartphone in society and to shed light on this unclear relationship between the constant use of a smartphone and its development towards an addictive quality. To reach a conclusion, in depth – interviews were conducted with participants about their relationship to the smartphone and their smartphone use based on questions derived from literature on mobile communication technologies and the types of digital addictions existing. The results are that the smartphone is a device that seamlessly integrates into our daily lives in that we unconsciously use it as a tool to make our daily tasks more manageable, and enjoyable. It also supports us in getting better organized, to be in constant touch with family and friends remotely, and to be more mobile which is a useful ability in today’s mobility driven society. Smartphones have been found to inhabit a relatively low potential to addiction. Traits of voluntary behaviour, habitual behaviour, and mandatory behaviour of smartphone use have been found. All of these behaviours are not considered a true addiction. In the end, it seems that the increase of smartphone use is mainly due to the way we communicate nowadays digitally,and the shift in how we relate to our social peers using digital means.

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Fernandes, Patrícia Bilimória. "Millenials e redes sociais : comportamentos da geração nativa digital." Master's thesis, 2017. http://hdl.handle.net/10400.14/29376.

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Esta investigação foca-se no estudo dos Millennials e do seu comportamento nas redes sociais como objeto de estudo das ciências da comunicação, considerando o fenómeno de estarem a abandonar redes sociais migrando para plataformas de iMessaging, alterando a forma como comunicam. Este estudo está assente numa abordagem interpretativista, partindo de pressupostos explorados no enquadramento teórico que vão ajudar a construir as questões a que esta investigação pretende responder. No enquadramento teórico é feita uma revisão de literatura que enquadra a investigação, de forma a permitir uma discussão crítica dos conceitos mais relevantes. Por um lado, temos a conceção de que os Millennials são uma geração egoísta, mas, por outro, estes jovens não se reveem nessas designações, considerando-se com capacidades para assumirem o futuro da sociedade, aliados à sua aptidão para as novas tecnologias, designadamente a Internet e as redes sociais. Estes conceitos estão englobados nas correlações entre comunicação, tecnologia e sociedade, compreendendo a mutação do papel da comunicação, a evolução das novas tecnologias e como ambas vão influenciar a sociedade contemporânea. No que concerne o trabalho empírico, esta investigação vai procurar caracterizar os Millennials baseando-se em depoimentos de jovens que pertençam ao target através de focus groups e entrevistas, percebendo o seu comportamento nas redes sociais. Ao cruzar os dados recolhidos nos três focus groups e nas duas entrevistas realizados, percebe-se que os Millennials sabem que não são bem vistos pelas gerações anteriores, o que contrasta com a sua visão mais positiva, sendo que se consideram jovens empreendedores, inteligentes e cheios de capacidades. Para além disso, reconhecem a sua forte tendência para as redes sociais, mas relativizam o seu abandono por consideram natural migrarem para onde estão os seus familiares e amigos. Assim, entende-se que estão efetivamente a abandonar algumas redes sociais, sendo que a maioria estará a transitar para plataformas de iMessaging como forma de comunicação preferencial.
This investigation focuses on the study of Millennials and their behavior on social networks as a scientific positioning within the communication sciences, considering the phenomenon that they are abandoning social networks migrating to iMessaging platforms, changing the way they communicate with others. Trailing an interpretivist approach, this research follows the assumptions that will create its theoretical outline, helping to build the main questions of this investigation. In the theoretical outline it will be based on reviewing previous works that will frame the investigation, letting us compare concepts far ahead. In one hand, we have the concept that Millennials are a selfish generation, on the other hand, these young people don’t see themselves in those designations, considering that they can own the society’s future, supported by their natural skill for new technologies, mainly the Internet and social networks. These concepts are implanted in the correlations between communication, technology and society, understanding that there is a mutation in communications roles, the evolution of new technologies and how both will influence contemporary society. This research will characterize Millennials grounding in the opinion of people that belong to this target, learning from young people’s testimonies through focus groups and individual interviews, learning their behavior on social networks. By crossing the data taken from three focus groups and two individual interviews, we learn that Millennials know they aren’t well seen by the previous generations, yet they consider themselves to be entrepreneurs. Besides that, they recognize their big tendency for social networks, but they don’t focus too much on its abandonment, because they will move to platforms where they can easily communicate with their family members and friends. This way we understand that Millennials are really abandoning some social networks, yet the majority moving to iMessaging platforms as a preferential way of communication.

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Fernandes, Jennifer Mendes. "Instagrammers de moda como influencers das mulheres da geração millenials." Master's thesis, 2018. http://hdl.handle.net/10400.26/24367.

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A revolução digital gerou uma mudança social no consumo da moda. A geração millennials é uma geração que está muito ligada ao mundo digital e, estes são muitas das vezes influenciados nas suas decisões de compra por influencers que partilham as suas experiências com o seu público. Estes influencers encontram-se presentes no Instagram e, nesta rede social são chamados de instagrammers. São criadores de conteúdo que partilham os seus gostos e dia-a-dia nesta plataforma. No caso de instagrammers de moda estes partilham maioritariamente os seus looks para inspirarem os seus seguidores. Os millennials são os mais fiéis seguidores e imitadores destes influencers. Relativamente às mulheres estas são as que mais gostam de se inspirar nos looks partilhados pelas instagrammers de moda e, são também as principais utilizadoras do Instagram. Como tal, as mulheres desta geração são influenciadas por instagrammers desta área e é isso que se pretende com o presente estudo, analisar de que forma as mulheres da geração millennials são influenciadas por instagrammers de moda. Para o desenvolvimento do presente estudo foi desenvolvida uma investigação com metodologia qualitativa, de carácter exploratório, alicerçada na técnica entrevista feita a dez mulheres da geração millennials. Após uma abordagem à metodologia adotada, apresenta-se a análise de dados e discussão dos resultados obtidos. Com a realização deste estudo tornou-se possível comprovar a importância do Instagram na vida destas mulheres e, no quanto estas gostam de se inspirar em instagrammers de moda no dia-a-dia para os seus próprios looks. Foi também possível perceber que as mulheres da geração millennials são influenciadas por instagrammers de moda principalmente na compra de peças de roupa e, nas fotografias que estas tiram pois, as mulheres desta geração tentam imitá-las.

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Rocha, Raquel Sofia Ribeiro. "Marketing interno, retenção, engagement e work life balance nos millenials." Master's thesis, 2018. http://hdl.handle.net/11067/4680.

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Mestrado em Gestão
Exame Público realizado em 26 de Abril de 2019
A presente dissertação tem como objetivo perceber de que forma o marketing interno induz comportamentos de engagement e de work life balance nos millenials e de que forma influencia a retenção dos trabalhadores desta geração. Com base na revisão de literatura foram formuladas as hipóteses de investigação e desenhado o modelo conceptual. Os resultados foram recolhidos através de método do questionário, através do qual obtiveram-se 246 respostas que foram devidamente analisados. Depois da realização da análise de regressão linear foi possível validar as hipóteses de investigação desenhadas. O teste de hipóteses revelou que todas as variáveis em estudo encontram-se relacionadas entre si sendo que o marketing interno tem influência positiva no engagement, na satisfação, no work life balance e na retenção. O engagement também têm impacto positivo no marketing interno, na satisfação, no work life balance e na retenção. A satisfação tem influência positiva no work life balance e na retenção e por último o work life balance influencia positivamente a retenção. De uma forma geral este estudo veio reforçar que cada vez as práticas de gestão das empresas têm impactos significativos nos seus colaboradores. Tendo em consideração os resultados obtidos as empresas devem rever as suas políticas de gestão de recursos humanos de forma a motivar os seus colaboradores indo de encontro com as suas necessidades, conseguindo desta forma que sejam mais produtivos.
This dissertation aims to understand how internal marketing induces engagement and work life balance in the millennials and in what way this influences the retention of workers of this generation. Based on the literature review the research hypotheses were formulated and the conceptual model was designed. The results were collected through a questionnaire method, through which two hundred and forty-six responses were duly analyzed. After the linear regression analysis, it was possible to validate the research hypotheses drawn. The hypothesis test revealed that all the variables in the study are related to each other that internal marketing has a positive influence on engagement, satisfaction, work life balance and retention. Engagement has also a positive impact n internal marketing, satisfaction, work life balance and retention. Satisfaction has a positive influence on work life balance and retention, and finally the work life balance also influences positively retention. In a general way, this study reinforces that each time company management practices have significant impacts on its employees. Taking into account the results obtained, companies should review their human resources management policies in order to motivate their employees to meet their needs, thus making them more productive.

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Santos, Daniela Sofia Zacarias dos. "Millenial generation: how can companies motivate and retain gen Y." Master's thesis, 2018. http://hdl.handle.net/10071/17897.

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Talent managers are responsible for designing the processes to attract, develop, motivate, engage and retain high potential employees. This process becomes furthermore complicated when we talk about talent management across the multiple generations present in the current workforce. Several articles are recognizing the difficulties of managing Millennials, as they move into the workforce. Despite the already existent literature regarding this generation and its relationship with work, there is a lack of literature about this reality in Portugal. The current study addresses this opportunity and analyses which factors affect more Gen Y Motivation and Intention of changing work in the Portuguese work reality. This thesis is going to have the form of a dissertation based on a sound theoretical basis, linked to the collected data about the research topic: how to motivate and retain Millennial Generation. Quantitative data was collected through a survey, in order to respond to the research questions. The results show that to recruit and retain Millennial workers, organizations should promote a flexible, team-based work environment, along with challenging and meaningful work instead of only investing in policies related with salary, or extra benefits The findings help to better understand which type of policies human resources managers should invest in order to successfully motivate and, therefore, retain Millennial's workers.
Os gestores de talento são responsáveis por desenvolver os processos para atrair, desenvolver, motivar, envolver e reter os funcionários com maior potencial. Este processo torna-se mais complicado quando falamos sobre gerir talento entre as diferentes gerações que compõem a atual força de trabalho. Existem vários artigos que reconhecem as dificuldades de gerir a geração Millennium na sua entrada no mercado de trabalho. Apesar da literatura já existente sobre esta geração e a sua relação com o trabalho, há escassez de literatura sobre esta realidade em Portugal. O presente estudo aborda esta oportunidade e analisa quais os fatores que mais afetam a Motivação e a Intenção de turnover desta Geração na realidade de trabalho Portuguesa. Esta dissertação é fundamentada numa sólida pesquisa literária, relacionada com os dados recolhidos sobre o tema de pesquisa: como motivar e reter os Mileniais. Os dados quantitativos da pesquisa foram recolhidos através de um questionário com o objetivo de responder às questões de investigação. Os resultados mostram que, para recrutar e reter Mileniais, as organizações devem promover um ambiente de trabalho flexível, desafiador e com significado, baseado em equipas, em vez de apenas investirem em políticas relacionadas com salário e/ou benefícios extras. As descobertas ajudam a entender melhor em que tipo de políticas os gestores de recursos humanos devem investir para motivar, e portanto, manter esta geração de trabalhadores.

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Mendes, Sara Vaz de Barros Nunes. "Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour." Master's thesis, 2018. http://hdl.handle.net/10071/17854.

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Purpose: This dissertation aims to examine how the Portuguese Millennials chose wine attributes, which information sources they rely on and what are their perceived risks in different wine consumption occasions. The final purpose is to give a new understanding of this segment in this country. Design/methodology/approach: Quantitative data were collected from a sample of Portuguese Millennials (N = 477). Chi-Square and Cramér's V methods were used in the analysis, with the support of frequency tables and CHAID decision trees. Findings: Respondents identified different wine attributes and risks on different wine consumption occasions. However, different sources of information were not considered according to the occasion. This study verified that the occasion-based segmentation is effective when studying the wine consumer behavior and that the Portuguese Millennials do not follow the consumption trend of the other Old-World youths. Practical implications: Wine marketers and managers should be aware of this occasionbased segmentation to develop their strategic plans. This way, the consumer experience will be more positive as well as the sales results. Originality/Value: The present paper is valuable for wine industry practitioners and academic researchers since it analyses the Millennials wine purchasing behaviour in various occasions, in an “Old World” country: Portugal. This will be the next big generation of wine consumers so new knowledge is always relevant for the development of new market strategies, and in this case, occasion-related ones.
Propósito: Esta dissertação visa analisar como é que os Millennials portugueses escolhem atributos do vinho, que fontes de informação utilizam e que riscos percecionam em diferentes ocasiões de consumo de vinho. O propósito final é compreender melhor este segmento, neste país. Design/metodologia/abordagem: Foram recolhidos dados quantitativos de uma amostra de Millennials portugueses (N = 477). O teste do Qui-quadrado e o teste V de Cramér foram os métodos utilizados na análise, com o apoio de tabelas de frequência e árvores de decisão (CHAID). Resultados: Os inquiridos identificaram diferentes atributos e riscos do vinho em diferentes ocasiões de consumo de vinho. No entanto, não consideraram diferentes fontes de informação consoante a ocasião. Este estudo verificou que a segmentação baseada na ocasião é eficaz no estudo do comportamento do consumidor de vinho e que os Millennials portugueses não seguem a tendência de consumo dos jovens Old-World. Implicações Práticas: Marketers e gestores do setor vinícola devem considerar esta segmentação com base nas ocasiões para desenvolverem os seus planos estratégicos. Desta forma, a experiência do consumidor irá revelar-se mais positiva assim como os resultados de vendas. Originalidade/Valor: Esta investigação é valiosa para profissionais da indústria do vinho e investigadores, uma vez que analisa o comportamento de compra de vinho dos Millennials em várias ocasiões num país Old-World: Portugal. Esta será a próxima grande geração de consumidores de vinho, por isso o novo conhecimento é sempre relevante para o desenvolvimento de novas estratégias de mercado e, neste caso, relacionadas com as ocasiões.

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Brito, João Pedro Amaral de. "Millenials: novos comportamentos do consumidor aplicado ao setor de bebidas alcoólicas em Portugal." Master's thesis, 2017. http://hdl.handle.net/10071/14148.

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Este estudo, inserido no âmbito da elaboração de um projeto empresa, visa o aprofundamento do conhecimento da geração Millennial portuguesa, a sua relação com o setor de bebidas espirituosas, culminando num plano de ação que servirá para recrutamento desta geração para marca portuguesa Licor Beirão. Primeiramente foi caracterizada a envolvente externa da empresa, por via de uma análise PESTAL e de mercado, seguindo-se uma caraterização interna da empresa. Utilizando uma metodologia quantitativa para o desenvolvimento da investigação, tendo sido aplicado um inquérito por questionário On-linecomo instrumento de recolha de informação, a amostra foi selecionada pelo método da amostragem por conveniência, tendo sido recolhidas 300 respostas. Do cruzamento dos resultados obtidos via questionário com as medidas de ação resultantes da SWOT cruzada, foi delineado o plano de ação para recrutamento de consumidores da geração MIllennial para Licor Beirão. O plano resultante assenta em medidas nas áreas da gestão, marketing digital e produção, sendo as ações propostas as seguintes:  Criação de rede de influencers digitais;  Criação de plano de comunicação nas redes sociais Facebook e Instagram utilizando novos formatos;  Ativação de marca em grandes eventos com base no digital;  Plano de degustações On-trade;  Alargamento de gama com novos sabores de Licor Beirão;  Packaging.
This study, included in the company’s project type, aims to explore the knowledge of Millennials Portuguese generation, his relationship with spirits drinks market, resulting in to a recruitment plan of this generation to the Portuguese brand Licor Beirão. Initially, was done a characterization of external environment of the Company, via PESTEL analysis, followed by an internal Company’s description. Using the quantitative method to develop this project, supported by an On-line questionnaire, the nonprobability sampling convenience type was elected to collect all of the 300 different answers. Matching all the conclusions of On-line questionnaire with the Cross SWOT analysis action points, was defined the Licor Beirão Millennials recruitment plan, compound by these proposals: • Create the Licor Beirão digital influencers network; • Social network communication plan to Facebook and Instagram, based in new formats; • Brand activations in big evets based in digital communication and interaction; • On-trade tasting plan; • Enlarge the range of product, launching the new flavour of Licor Beirão; • New packaging.

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楊淦洲. "The new strategies for Pet food industry in response to the rise of Millenial." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/69uhgx.

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Martins, Mariana Fernandes. "Arte pública como factor de atractividade da comunicação publicitária junto dos millennials." Master's thesis, 2019. http://hdl.handle.net/10400.26/31713.

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Esta dissertação estuda a atractividade/envolvimento que provém do uso de arte pública na comunicação publicitária junto dos Millennials. A investigação teve como base a modelização proposta no estudo Brands’ Magnetic Fields, onde Glória e Rosa (2009) afirmam que a Atractividade é composta por Confiança, Identificação e Prestígio/Facilitador Social. O plano de investigação deste estudo de carácter experimental (piloto) segue um método misto (quali-quanti) dividido em duas fases sequenciais: Fase 1 – Exploratória Qualitativa, que envolve 32 entrevistas presenciais semiestruturadas a peritos da comunicação publicitária e a Millennials; Fase 2 – Confirmatória Quantitativa, em que se obtiveram dados de 216 Millennials através de um questionário online construído a partir das conclusões da Fase 1. As principais descobertas indicam a validade do modelo Brands’ Magnetic Fields proposto por Glória e Rosa (2009), conferindo-lhe no entanto uma formatação diferente, na qual se abandona uma das dimensões, “Identificação”, e se reforça uma outra dimensão, “Prestígio/Facilitador Social”, concluindo-se assim que o que torna este tipo de comunicação publicitária atractiva/envolvente junto dos Millennials é o facto de ser um grande facilitador social. Também se constatou que a dimensão mais positivamente influenciada é a “Confiança”, e há uma elevada concordância com considerar uma marca que comunique através de arte pública inteligente, criativa, dedicada e empenhada, pelo que se conclui que é de prosseguir com esta via.
This dissertation studies how resorting to public art in advertising attracts/engages Millennials. The research uses the Brands’ Magnetic Fields Model where Glória & Rosa (2009) propose that the Attraction depends on Trust, Self-Identification, and Prestige/Social Facilitator. The research process of this experimental character (pilot) study is divided into two sequential phases: Phase 1 – Exploratory Qualitative, involving 32 semi-structured face-to-face interviews with experts in advertising and Millennials; Phase 2 – Confirmatory Quantitative, which includes data from 216 Millennials obtained through an online survey built on the results from Phase 1. The main findings indicate the validity of the Brands’ Magnetic Fields Model proposed by Glória & Rosa (2009), with a slight alteration, in which the dimension “Self-Identification” is abandoned, and the dimension “Prestige/Social Facilitator” is reinforced, thus concluding that being a major social facilitator is what appeals/engages Millennials with public art advertising. It was also made evident that “Trust” is the most positively influenced dimension, and that there is a high level of agreement with finding a brand that communicates through public art intelligent, creative, dedicated and committed, therefore concluding that this approach is to be pursued.

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Kupusović, Nataša. "Do social networking website have an implication on millenial´s academic and/or occupational performance?" Master's thesis, 2016. http://hdl.handle.net/10362/19246.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
The purpose of this paper is to identify if there are any implications of Social Networking Website use on academic and/or occupational performance given the staggering number of users of such platforms. An online survey assessed the proposed determinants of Social Networking Websites (SNW) Addiction and if it has any repercussions on the user’s academic and/or occupational performance. The collected data (n=451) includes respondents of the Millennial generation from the U.S.A. and Europe, Portugal being the example. The results support some relationships of the proposed model, such as Diminished Impulse Control and Escapism explain SNW Addiction in USA context. In Eurepean context the drivers of SNW Addiction are Diminished Impulse Control and Self-Identity. The role of SNW Addiction in predicting Diminished Performance (Academic/Occupational) is confirmed in both regions. Diminished Impulse Control was the most important factor in determining Social Networking Website Addiction.

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Gaspar, Rafael Jerónimo. "O impacto do endorsement do influenciador digital na intenção de compra do consumidor na Geração Millenial." Master's thesis, 2021. http://hdl.handle.net/10400.26/36273.

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Estamos numa era de comunicação, na qual as redes sociais têm tido um papel cada vez mais preponderante na forma como comunicamos, estando a ser utilizadas de forma crescente nas estratégias de marketing, levando as empresas a alocar cada vez mais recursos na construção da sua presença nestas plataformas digitais. São muitas as pessoas que através destas plataformas partilham as suas opiniões, as suas experiências, falam e publicam abertamente sobre um determinado produto, marca ou interesse. Por consequência, as marcas estão sempre a procura de desenvolver técnicas e estratégias mais eficazes, por meio das quais possam comunicar de forma mais fácil e eficaz para o seu público-alvo. A técnica de endosso de influenciadores digitais está entre uma delas. O presente estudo foi conduzido para analisar o impacto entre o endosso do influenciador digital e a intenção de compra dos consumidores. O trabalho de pesquisa foi realizado com referência à geração milénio. Os dados foram recolhidos por meio de um questionário, obtendo-se uma amostra de 307 entrevistados, por meio da técnica de amostragem não probabilística por julgamento. Como resultado, foi encontrado um impacto positivo entre o endosso de influenciadores digitais e a intenção de compra dos consumidores na geração milénio. Os resultados da investigação agregaram valor à literatura existente, pois cada um dos atributos do endosso foi testado através da observação do seu impacto na intenção de compra dos consumidores. O modelo teórico e os seus resultados podem ser posteriormente utilizados para a realização de uma pesquisa em escala mais vasta e com outras fatores relevantes. E por fim, também, os resultados da pesquisa trazem resultados praticamente importantes para os profissionais de marketing considerarem ao escolher um influenciador digital.

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Dissertations / Theses on the topic 'Millenialer'

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