Academic literature on the topic 'Millennials and Generation Z'

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Journal articles on the topic "Millennials and Generation Z"

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Shatto, Bobbi, and Kelly Erwin. "Teaching Millennials and Generation Z: Bridging the Generational Divide." Creative Nursing 23, no. 1 (2017): 24–28. http://dx.doi.org/10.1891/1078-4535.23.1.24.

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Most undergraduate students today are part of the millennial generation. However, the next wave of students—Generation Z—are just beginning to enter universities. Although these groups share many similarities, they each have unique characteristics that create challenges in the classroom. Incorporating technology, engaging students with adaptive learning activities, and understanding basic generational differences are ways to limit the effects of generational conflict while keeping both millennials and Generation Z students engaged in learning. It is important to understand basic differences an
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Thangavel, Packiaraj, Pramod Pathak, and Bibhas Chandra. "Millennials and Generation Z: a generational cohort analysis of Indian consumers." Benchmarking: An International Journal 28, no. 7 (2021): 2157–77. http://dx.doi.org/10.1108/bij-01-2020-0050.

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PurposeYoung consumers are recognized as an important and lucrative segment for the businesses across the globe. While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a single and homogeneous market segment. The purpose of this study is to explore the consumer decision-making styles which are prevalent among Indian Millennials and Generation Z e-shoppers, and how significantly they differ from one another on each of those decision-making attributes.Design/methodology/approachThis exploratory study used the generatio
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Bateh, Dena. "Leadership from Millennials to Generation Z Transformed." Journal of Advanced Management Science 6, no. 4 (2018): 11–14. http://dx.doi.org/10.18178/joams.7.1.11-14.

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Chillakuri, Bharat Kumar. "Fueling Performance of Millennials and Generation Z." Strategic HR Review 19, no. 1 (2020): 41–43. http://dx.doi.org/10.1108/shr-02-2020-175.

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Gabrielova, Karina, and Aaron A. Buchko. "Here comes Generation Z: Millennials as managers." Business Horizons 64, no. 4 (2021): 489–99. http://dx.doi.org/10.1016/j.bushor.2021.02.013.

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Urbanovičová, Petra, Justína Mikulášková, Miloš Čambál, and Milan Edl. "How Millennials Affect Corporate Culture." Research Papers Faculty of Materials Science and Technology Slovak University of Technology 27, s1 (2019): 76–83. http://dx.doi.org/10.2478/rput-2019-0045.

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Abstract Corporate culture is made by the company´s employees. However, their age composition is different and is members of different generations that interact. Every generation brings with it something new, not only positive but also negative. Therefore, each generation should work together to eliminate the negative aspects and highlight the benefits of each generation and exploit them to their advantage. Each of the generations influences the corporate culture in different ways. The aim of the paper is to point out the results of research, which was realized at Faculty of Materials Science
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Moore, Kevin, Carol Jones, and Robert Scott Frazier. "Engineering Education For Generation Z." American Journal of Engineering Education (AJEE) 8, no. 2 (2017): 111–26. http://dx.doi.org/10.19030/ajee.v8i2.10067.

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Generation Z is gaining popularity as the name used to refer to those born beginning in the mid to late 1990s. This is the generation that follows the Millennials, and they are just starting to arrive on college campuses. Much attention has been paid to Millennials and their impact on society, and because of this Generation Z members are often lumped together with this older cohort. But Generation Z students are unique, and universities and colleges must prepare to meet the challenges of instructing this new generation. Engineering educators in particular are being challenged to adapt to the s
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Shatto, Bobbi, and Kelly Erwin. "Moving on From Millennials: Preparing for Generation Z." Journal of Continuing Education in Nursing 47, no. 6 (2016): 253–54. http://dx.doi.org/10.3928/00220124-20160518-05.

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Koksal, Mehmet Haluk. "Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon." International Journal of Wine Business Research 31, no. 3 (2019): 456–72. http://dx.doi.org/10.1108/ijwbr-09-2018-0047.

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Purpose The purpose of the study is to group Lebanese wine consumers based on generational cohorts. It also explores the characteristics of the customers in each group based on wine attributes, information sources, wine consumption, purchase behaviour and socio-economic characteristics. Design/methodology/approach The data in the study were collected from the main supermarkets, hypermarkets and special liquor outlets, as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Respondents were intercepted by using convenience sampling. Ou
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Monaco, Salvatore. "Tourism and the new generations: emerging trends and social implications in Italy." Journal of Tourism Futures 4, no. 1 (2018): 7–15. http://dx.doi.org/10.1108/jtf-12-2017-0053.

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Purpose The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-a
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Dissertations / Theses on the topic "Millennials and Generation Z"

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Kosar, Sophia Anneliese. "Millennials and Generation Z: Men's Perspectives on Hashtag Feminism." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/102110.

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As the U.S. experiences widespread critical examination on gender and patriarchy, it is important for family therapists to learn how men perceive their masculinity amidst this critical discourse. In contemporary politics, feminist activism is largely conducted through social media and hashtag activism and is often called "hashtag feminism." The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role that men and masculinity play in the construction of patriarchy, there is currently little research on how hashtag fe
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Golway, Danielle. "Relationship, trust and crisis communication on social media with millennials and generation Z." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35551.

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Master of Science<br>Department of Journalism and Mass Communications<br>Xiaochen Zhang<br>This study examined crisis communication on social media applying relationship management theory. There are few credibility checks on social media platforms, and some say publics no longer believe messages through this type of media (Domonoske, 2016; Ho, 2012). However, many people get news from social media platforms and trust the information they read (Turcotte, York, Irving, Scholl, & Pingree, 2015). Crisis theories suggest strong relationships are less affected by crisis situations, and relationships
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Gaskill, Meghan Lynne. "Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts." Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/96398.

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This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of brand equity. Forty-four (N=44) students participated in four focus groups looking at these variables. The findings showed that social identification with Dunkin' is formed through personal brand experience, although participants were resistant to self-categorization with Dunkin'. The findings also d
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Ishak, Safaa, Hamdi Jimale, and Hani Jinow-Afrah. "An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennials and generation Z’s purchase intent in the online retail context." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54391.

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ABSTRACT  Date: 02.06.2021  Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Märlardalen University  Title: An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennials and generation Z’s purchase intent in the online retail context.  Tutor: Leanne Johnstone  Keywords: Online consumer behavior, Influencer marketing, Artificial intelligence, Trust in the online context, Perception in the online context, Millennials and Generation Z  List of abbreviations: SNS, SMI
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Säterö, Martin, and Albert Winter. "Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39701.

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Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. Research question: What are the underlying factors that affects the attitudes of teenager ́s towards luxury fashion clothing brands? Literature review: The literature review introduces
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McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.

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Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e.
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Rair, Randal J. "Test Environment for Optimal Performance in high school students: Measure development and the relationship with standardized test scores." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent156197137829198.

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Olivieri, Jennevie A. "Generation Z (#Zombies)." Digital Commons at Loyola Marymount University and Loyola Law School, 2015. https://digitalcommons.lmu.edu/etd/162.

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Ingnäs, Gustav, and Kasper Heikkilä. "Motivating Millennials : A study on generation Y motivation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243213.

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This thesis explores generation Y motivators. They are a growing group of young people among the general workforce, and they have different behavior and motivators at work. This paper explores effective motivating factors for this group of employees by studying a company, LinkedIn, which successfully motivates generation Y employees. Data is gathered through several interviews done with LinkedIn employees working at their Dublin office. The data is analyzed with the help of a motivational theory called self-determination theory and its main concepts autonomy, relatedness and competence. Other
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Horsaengchai, Worrawan, and Yana Mamedova. "Are Millennials Potential Entrepreneurs?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13041.

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Today is the era of millennial generation, many researchers in social sciences claim that Millennials are well-educated, confident, achieving, taking advantage of opportunities and so forth. Nowadays, the world is full of changes and uncertainty the whole nation needs talents of entrepreneurs more than ever before. The challenge for us is that we only know entrepreneurs when they appear themselves. Therefore, there is a great amount of potential entrepreneurs who keep in the background, while others take the best from developing their enterprises. Therefore, the purpose of this thesis is to in
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Books on the topic "Millennials and Generation Z"

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W, Rainer Jess, ed. The millennials: Connecting to America's largest generation. B & H Pub. Group, 2011.

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Carrington, Victoria, Jennifer Rowsell, Esther Priyadharshini, and Rebecca Westrup, eds. Generation Z. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-287-934-9.

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The Millennials: Americans born 1977 to 1994. 4th ed. New Strategist Publications, 2009.

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Judy, Raymo, ed. Millennials and mission: A generation faces a global challenge. William Carey Library, 2014.

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William, Strauss, and Nadler Reena, eds. Millennials & K-12 schools: Educational strategies for a new generation. LifeCourse Associates, 2008.

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Asha, Bhandarker, and Rai Sumita 1973-, eds. Millennials and the workplace: Challenges for architecting the organizations of tomorrow. Sage Publications, 2012.

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Schlotter, Lorenz, and Philipp Hubert. Generation Z – Personalmanagement und Führung. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31250-3.

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Kleinjohann, Michael, and Victoria Reinecke. Marketingkommunikation mit der Generation Z. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30822-3.

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Espinoza, Chip. Managing the millennials: Discover the core competencies for managing today's workforce. John Wiley & Sons, 2010.

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Mick, Ukleja, and Rusch Craig 1964-, eds. Managing the millennials: Discover the core competencies for managing today's workforce. John Wiley & Sons, 2010.

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Book chapters on the topic "Millennials and Generation Z"

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Klaffke, Martin. "Millennials und Generation Z – Charakteristika der nachrückenden Arbeitnehmer-Generationen." In Generationen-Management. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02325-6_3.

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Yang, Yeon Ji, Hyesun Hwang, Muzi Xiang, and Kee Ok Kim. "Latent Profile Analysis of Generation Z and Millennials by Their Smartphone Usage Pattern." In Communications in Computer and Information Science. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50732-9_34.

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Vo, Hoa. "Interest in Design Studios: A Theoretical Framework of Teaching Creativity for Millennials and Generation Z." In Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51626-0_18.

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Vogel, Peter. "Millennials and Digital Natives." In Generation Jobless? Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137375940_2.

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Ahlers, Peter, and Steffen Laick. "Identifikation und Evaluation von Talenten der Generation Y." In Personalmanagement von Millennials. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6964-4_5.

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Ender, Morten G., David E. Rohall, and Michael D. Matthews. "Millennials on the Rise?" In The Millennial Generation and National Defense. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137392329_2.

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Ender, Morten G., David E. Rohall, and Michael D. Matthews. "Millennials’ Attitudes toward Military Service." In The Millennial Generation and National Defense. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137392329_3.

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Hancock, Ange-Marie. "Introduction: Why Geraldine Ferraro Needs to Meet Jay-Z." In Solidarity Politics for Millennials. Palgrave Macmillan US, 2011. http://dx.doi.org/10.1057/9780230120136_1.

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Carrington, Victoria, Esther Priyadharshini, Jennifer Rowsell, and Rebecca Westrup. "Introduction." In Generation Z. Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-934-9_1.

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Abrams, Sandra Schamroth. "Zombies, Boys, and Videogames: Problems and Possibilities in an Assessment Culture." In Generation Z. Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-934-9_10.

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Conference papers on the topic "Millennials and Generation Z"

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Jurášková, Olga, Martina Juříková, Josef Kocourek, and Romana Čočková. "DIFFERENCES IN THE EXPECTED CONTRIBUTION OF HIGHER EDUCATION IN THE MILLENNIALS GENERATION AND THE GENERATION Z." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/iceri.2016.0974.

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Li, Yue. "How Should Zara Optimize Its Marketing Strategies to Cater to the Needs of New Generations – Gen Z and Millennials." In 2021 International Conference on Financial Management and Economic Transition (FMET 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210917.048.

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"An Examination of Gen Z Learners Attending a Minority University." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/3955.

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Aim/Purpose: [This Proceedings paper was revised and published in the 2018 issue of the Interdisciplinary Journal of e-Skills and Lifelong Learning, Volume 14] This presentation presents the preliminary findings of a survey that sought to examine the technology uses, needs, interests, career goals, and professional expectations of Generation Z college students Background: Students entering college today are part of Generation Z born in the late 90’s through 2016 making the oldest among them 20 or so years old. They already outnumber millennials and are the first true digital natives being born
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Rahman, Mohammed Sajedur, Juan A. Chavarria, Md Rakibul Hoque, et al. "Toward Understanding the Technology Trust Calculus in Healthcare: A Generation Z and Millennial View." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2021. http://dx.doi.org/10.24251/hicss.2021.426.

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Horváth, Csaba, László Koltai, and Klaudia Maňúrová. "Prospects for the future of commercial printing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p46.

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The rate of change for the commercial printing industry with regard to technology, business models and customer demand is growing, and the landscape of the industry already looks vastly different from a few short decades ago. Across the commercial print sector today, there are many different types of companies – some very successful, with a young, skilled, enthusiastic workforce who have no trouble innovating and recruiting. However, as in any rapidly developing sector, other companies are trailing behind. Demographic changes are entering the market (Generation Z), as well as the upper levels
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Arrambide-Leal, Eduardo J., Vianney Lara-Prieto, and Rebeca M. García-García. "Short Videos to Communicate Effectively to Engineering Students." In Seventh International Conference on Higher Education Advances. Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.13002.

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The use of multimedia in education has become a basic tool for educators. As Millennials and Generation Z use technology in their everyday life, the educational model has been shifting towards the use of multimedia and technology to enhance the active learning process. The objective of this project was to design, produce and implement short educational or instructional videos to present content with a more active approach and measure the impact on their understanding and preference. A video with the content of graduation requirements was produced, shared with 240 seniors of Engineering Academi
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Hutagalung, Budi. "Comparative Study Of Methods To Educate Children Of Generation X With Millennial Generation Children Comparative Study Of Parenting Methods Among X-Gens And Z-Gens." In Proceedings of the 1st International Conference of Global Education and Society Science, ICOGESS 2019,14 March, Medan, North Sumatera, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.14-3-2019.2292062.

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Hanafi, Wan Noordiana Wan. "Leadership Attributes Among Generation X And Millennials Leaders." In 9th International Economics and Business Management Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.05.84.

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Pilishvili, Tatiana, Ekaterina Magomedova, Roseanne Russell, Alexey Kharitonenko, Elizabeth Boldina, and Irina Medvedeva. "JOB MOTIVATION AMONG SENIOR, GENERATION X AND MILLENNIALS RUSSIAN EMPLOYEES." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.0663.

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Gil, Rosa M., Carina González, Patricia Paderewski, Joan Arnedo-Moreno, Marga Domenech, and María Lleras de Frutos. "Z Generation and Fortnite." In Interacción 2019: XX International Conference on Human Computer Interaction. ACM, 2019. http://dx.doi.org/10.1145/3335595.3335613.

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Reports on the topic "Millennials and Generation Z"

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Ciobanu, Catalin, Thomas Junk, Gregory Veramendi, et al. Z' generation with PYTHIA. Office of Scientific and Technical Information (OSTI), 2005. http://dx.doi.org/10.2172/15020136.

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Anderson, David, Kenneth Conover, Jason Jackson, and Edwin Santibanez. Navy Advertising: Targeting Generation Z. Defense Technical Information Center, 2015. http://dx.doi.org/10.21236/ad1009067.

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Kopot, Caroline, and Jaleesa Reed. Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8364.

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Barreiro Guimaraes da Costa, Joao Pedro. Search for a fourth generation quark more massive than the $Z^0$ boson in $p\bar{p}$ collisions at $\sqrt{s}$ = 1.8-TeV. Office of Scientific and Technical Information (OSTI), 2000. http://dx.doi.org/10.2172/1421446.

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Brown, H. C., K. Ganesan, and R. K. Dhar. Enolboration. 4. An Examination of the Effect of the Leaving Group (X) on the Stereoselective Enolboration of Ketones with Various R2BX/Et3N. New Reagents for the Selective Generation of either Z or E Enol Borinates from Representative Ketones. Defense Technical Information Center, 1992. http://dx.doi.org/10.21236/ada257829.

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Millennials 1: A Diverse Generation Often Misunderstood. IEDP Ideas for Leaders, 2015. http://dx.doi.org/10.13007/515.

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