Relevant bibliographies by topics / Millennials and Generation Z

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Millennials and Generation Z'

Author: Grafiati
Published: 5 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Millennials and Generation Z"

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Shatto, Bobbi, and Kelly Erwin. "Teaching Millennials and Generation Z: Bridging the Generational Divide." Creative Nursing 23, no. 1 (2017): 24–28. http://dx.doi.org/10.1891/1078-4535.23.1.24.

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Most undergraduate students today are part of the millennial generation. However, the next wave of students—Generation Z—are just beginning to enter universities. Although these groups share many similarities, they each have unique characteristics that create challenges in the classroom. Incorporating technology, engaging students with adaptive learning activities, and understanding basic generational differences are ways to limit the effects of generational conflict while keeping both millennials and Generation Z students engaged in learning. It is important to understand basic differences and distinctions across generations for developing pedagogy that reaches these unique student populations.
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Thangavel, Packiaraj, Pramod Pathak, and Bibhas Chandra. "Millennials and Generation Z: a generational cohort analysis of Indian consumers." Benchmarking: An International Journal 28, no. 7 (February 4, 2021): 2157–77. http://dx.doi.org/10.1108/bij-01-2020-0050.

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PurposeYoung consumers are recognized as an important and lucrative segment for the businesses across the globe. While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a single and homogeneous market segment. The purpose of this study is to explore the consumer decision-making styles which are prevalent among Indian Millennials and Generation Z e-shoppers, and how significantly they differ from one another on each of those decision-making attributes.Design/methodology/approachThis exploratory study used the generational cohort theory (GCT) as a framework. The psychographic statements (Questionnaire items) employed were adopted from several past researches on store orientation and catalog orientation, and they were rephrased to suit to the context of Indian online shopping. The principal components factor analysis with promax rotation has been used to unearth the underlying decision-styles among 503 survey participants. Subsequently, the ANOVA model was run to examine the mean differences between the cohorts.FindingsThe factor analysis has revealed that frugality (Price), convenience (Home) and social desirableness are the most dominant shopping orientations (decision-styles) that prevail among Indian (Millennials and Generation Z) online shoppers though in varying degrees. The probing of ANOVA results suggested that, though both the cohorts favor e-shopping, Generation Z are more enthusiastic about online shopping than their Millennial counterparts do.Practical implicationsThough Generation Z and Millennials share few characteristics between them, they exhibit different consumer behaviors. Marketers need to customize their value offerings and marketing communications that resonate well with each generational cohort.Originality/valueAlmost all the existing research works that have been conducted so far on generational cohorts are from Western and European countries and one could confidently say that those findings cannot be applied for the developing nations such as India which is a complex and diverse country in terms of its language, custom, religion and practices with troublesome pasts. Moreover, this is the first empirical work to be conducted to unearth the generational differences that exist between Generation Z and Millennials to the best of authors' knowledge.
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Bateh, Dena. "Leadership from Millennials to Generation Z Transformed." Journal of Advanced Management Science 6, no. 4 (2018): 11–14. http://dx.doi.org/10.18178/joams.7.1.11-14.

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Chillakuri, Bharat Kumar. "Fueling Performance of Millennials and Generation Z." Strategic HR Review 19, no. 1 (January 30, 2020): 41–43. http://dx.doi.org/10.1108/shr-02-2020-175.

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Gabrielova, Karina, and Aaron A. Buchko. "Here comes Generation Z: Millennials as managers." Business Horizons 64, no. 4 (July 2021): 489–99. http://dx.doi.org/10.1016/j.bushor.2021.02.013.

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Urbanovičová, Petra, Justína Mikulášková, Miloš Čambál, and Milan Edl. "How Millennials Affect Corporate Culture." Research Papers Faculty of Materials Science and Technology Slovak University of Technology 27, s1 (December 1, 2019): 76–83. http://dx.doi.org/10.2478/rput-2019-0045.

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Abstract Corporate culture is made by the company´s employees. However, their age composition is different and is members of different generations that interact. Every generation brings with it something new, not only positive but also negative. Therefore, each generation should work together to eliminate the negative aspects and highlight the benefits of each generation and exploit them to their advantage. Each of the generations influences the corporate culture in different ways. The aim of the paper is to point out the results of research, which was realized at Faculty of Materials Science and Technology in Trnava and focused on individual generations of employees. We draw attention especially to the Generation Z, its impact on corporate culture and the new “wind” that it brings. This paper was written on the basis of research results of VEGA project No.1/0348/17 “The impact of the coexistence of different generations of employees on the sustainable performance of organisations”.
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Moore, Kevin, Carol Jones, and Robert Scott Frazier. "Engineering Education For Generation Z." American Journal of Engineering Education (AJEE) 8, no. 2 (December 1, 2017): 111–26. http://dx.doi.org/10.19030/ajee.v8i2.10067.

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Generation Z is gaining popularity as the name used to refer to those born beginning in the mid to late 1990s. This is the generation that follows the Millennials, and they are just starting to arrive on college campuses. Much attention has been paid to Millennials and their impact on society, and because of this Generation Z members are often lumped together with this older cohort. But Generation Z students are unique, and universities and colleges must prepare to meet the challenges of instructing this new generation. Engineering educators in particular are being challenged to adapt to the speed of technological change. Faculty must consider how to adjust to this new environment, including the changing needs and expectations of Generation Z students. This paper explores these topics. The first section will explore the concept of a generation and describe some of the attributes associated with Generation Z. The second section will review the development of engineering education in the United States and some of the major reforms that have occurred in the past 100 years. The last section will discuss potential changes in the classroom to try and address some of the characteristics of Generation Z students.
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Shatto, Bobbi, and Kelly Erwin. "Moving on From Millennials: Preparing for Generation Z." Journal of Continuing Education in Nursing 47, no. 6 (June 1, 2016): 253–54. http://dx.doi.org/10.3928/00220124-20160518-05.

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Koksal, Mehmet Haluk. "Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon." International Journal of Wine Business Research 31, no. 3 (August 19, 2019): 456–72. http://dx.doi.org/10.1108/ijwbr-09-2018-0047.

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Purpose The purpose of the study is to group Lebanese wine consumers based on generational cohorts. It also explores the characteristics of the customers in each group based on wine attributes, information sources, wine consumption, purchase behaviour and socio-economic characteristics. Design/methodology/approach The data in the study were collected from the main supermarkets, hypermarkets and special liquor outlets, as well as upscale restaurants serving alcohol in the Lebanese capital, Beirut, through a structured questionnaire. Respondents were intercepted by using convenience sampling. Out of 700 people approached, 444 surveys were collected. Findings After splitting consumers into four different generational groups, namely, baby boomers, Generation X, millennials and Generation Z, the study clearly identified the differences between generations regarding wine attributes, information sources, purchasing and consumption and socio-demographic characteristics. Originality/value Although there are numerous studies on the investigation of wine consumers in the literature from various countries, this is the first study looking at wine consumers in one of the Middle Eastern countries, Lebanon.
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Monaco, Salvatore. "Tourism and the new generations: emerging trends and social implications in Italy." Journal of Tourism Futures 4, no. 1 (March 9, 2018): 7–15. http://dx.doi.org/10.1108/jtf-12-2017-0053.

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Purpose The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism. Findings The research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence). Originality/value The paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials?
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Dissertations / Theses on the topic "Millennials and Generation Z"

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Kosar, Sophia Anneliese. "Millennials and Generation Z: Men's Perspectives on Hashtag Feminism." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/102110.

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As the U.S. experiences widespread critical examination on gender and patriarchy, it is important for family therapists to learn how men perceive their masculinity amidst this critical discourse. In contemporary politics, feminist activism is largely conducted through social media and hashtag activism and is often called "hashtag feminism." The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role that men and masculinity play in the construction of patriarchy, there is currently little research on how hashtag feminism influences men's perceptions of their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed to capture how these men experienced and perceived their masculinity as it related to contemporary gender politics. We conducted interviews with 12 social media-using Millennial and Generation Z men about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were contradictory and overlapping, changing in response to different contexts. Additionally, findings indicated that participants did not see hashtag feminism as representative of the feminist movement as a whole. Results suggested that features of online activist discourse deterred men from engaging in hashtag feminism. Lastly, results suggested that Millennial and Generation Z men want cultural norms of masculinity to change to integrate the pro-social aspects of traditional masculinity with non-traditional qualities of empathy, emotionality, relationality, and vulnerability. Study discussion reviews clinical implications and research recommendations.
Master of Science
Gender and patriarchy are undergoing critical examination the United States. In this context it is important for family therapists to learn how men experience masculinity. "Hashtag activism," or online feminist activism, uses social media to engage in feminist discourse. The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role men and masculinity play in patriarchy, there is little research about how hashtag feminism impacts men. However, it is important to gain an understanding of how men see their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed learn about how these men experienced and understood their masculinity in the context of contemporary gender politics. We conducted in-depth interviews with 12 Millennial and Generation Z men who use social media. Interview questions were about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were not divided into separate categories of pro-feminist and anti-feminist. Instead, each participant held multiple viewpoints that overlapped and sometimes contracted each other. These viewpoints depended on the context in which the participant found himself. We also found that participants did not see hashtag feminism as representative of the feminist movement overall. Results suggested that men were disinclined to engage in hashtag activism because of unique features of online activism. Finally, we found that participants wanted masculinity norms to change to include more vulnerable, emotional, and relational qualities. We discussed clinical implications and research recommendations for family therapists.
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Golway, Danielle. "Relationship, trust and crisis communication on social media with millennials and generation Z." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35551.

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Master of Science
Department of Journalism and Mass Communications
Xiaochen Zhang
This study examined crisis communication on social media applying relationship management theory. There are few credibility checks on social media platforms, and some say publics no longer believe messages through this type of media (Domonoske, 2016; Ho, 2012). However, many people get news from social media platforms and trust the information they read (Turcotte, York, Irving, Scholl, & Pingree, 2015). Crisis theories suggest strong relationships are less affected by crisis situations, and relationships are heavily based on trust (Broom, Casey, & Ritchey, 1997; Coombs, 2000; Coombs & Holladay, 2006; Ledingham, 2003). Through a survey, this study found a statistically significant positive relationship between perceived organization-public relationship, trust and, credibility in crisis communication on social media within the Millennial and Generation Z groups. These generations are the most active on social media, and this study challenged the claim that they do not believe information online (Richards, 2017; Statista, 2016).
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Gaskill, Meghan Lynne. "Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts." Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/96398.

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This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of brand equity. Forty-four (N=44) students participated in four focus groups looking at these variables. The findings showed that social identification with Dunkin' is formed through personal brand experience, although participants were resistant to self-categorization with Dunkin'. The findings also demonstrated that social identification decreased slightly through the visual rebranding, but did not create any reported impact on purchasing habits. It was also reported that the level of social identification was based off of perception of brand value and quality. Finally, participants demonstrated that there was an impact on social comparison through participants questioning Dunkin's values as an organization. Given that the sample was all Millennial and Generation Z consumers, this study also determined that company values are important to these cohorts. It also suggested that perceived modernization of a brand can positively impact brand equity, and that communication of rebranding changes to the public are an important step of a successful rebrand. Practical implications of this research are also discussed.
Master of Arts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perceptions, specifically among Generation Z and Millennials through the lens of social identity theory. Social identity theory guides the understanding of how Generation Z and Millennials perceive Dunkin' through its rebranding. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of brand equity. Forty-four (N=44) students participated in four focus groups looking at these variables. The findings showed that social identification with Dunkin' is formed through personal brand experience, although participants were resistant to self-categorization with Dunkin' Given that the sample was all Millennial and Generation Z consumers, this study also determined that company values are important to these cohorts. It also suggested that perceived modernization of a brand can positively impact brand equity, and communication of rebranding changes to the public are an important step of a successful rebrand. Practical implications of this research are also discussed.
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Ishak, Safaa, Hamdi Jimale, and Hani Jinow-Afrah. "An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennials and generation Z’s purchase intent in the online retail context." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54391.

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ABSTRACT  Date: 02.06.2021  Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Märlardalen University  Title: An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennials and generation Z’s purchase intent in the online retail context.  Tutor: Leanne Johnstone  Keywords: Online consumer behavior, Influencer marketing, Artificial intelligence, Trust in the online context, Perception in the online context, Millennials and Generation Z  List of abbreviations: SNS, SMI, AI, Gen Z, Gen Y, TRA, TPB, TAM  Research questions: How does Influencer’s marketing and AI affect trust and perception (i.e. aspects of consumer buying behavior) for millennials and generation z’s purchase intent in the online retail context?  Purpose: The purpose of this thesis is to develop an understanding on how trust and perception, through social media influencers and AI (algorithms) influences the purchase intention of millennials and generation Z’s in the online retail context.  Method: This thesis used an inductive approach towards theory development. In order to accomplish this qualitative research focus group interviews were conducted. The data collected through these focus group interviews were then thematically analyzed to identify common patterns, themes and topics.  Conclusion: The conclusion for this study finds that influencer marketing and artificial intelligence influences trust and perception in the online retail context, which in return impacts the purchase intentions of Millennials and Gen Z. Furthermore, this study also finds that Millennials and Gen Z, based on the experiences of their respective generations, have different behavioral attitudes in the online context.
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Säterö, Martin, and Albert Winter. "Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39701.

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Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. Research question: What are the underlying factors that affects the attitudes of teenager ́s towards luxury fashion clothing brands? Literature review: The literature review introduces the theories and previous findings regarding the underlying factors that can be connected to our research question and explanation on the chosen generations as this study is supposed to relate to. Frame of reference: In these sections, our main investigation topic will be explained briefly what literatures explain and approach this matter. Our investigation topic “attitudes” have a meaningful role in this paper and it is defined in these sections as well is our choice of model. In the end of this chapter, we present our hypothesis which is based on our chosen model. Method: Based on the literature review and frame of reference a quantitative study was created where 408 Swedish respondents within the generation Z participated. Empirical findings: The survey consisted of 25 statements and questions as regard to our theories and could easily be connected to our chosen model. A Likert-scale from 1-5 was used so the respondents easy could fill in on what level they agreed or disagreed to. Conclusion: The conclusion on this study is that affect which are one of the three components that builds up attitudes. It is the component that positively influence teenagers the most. We can also see that social media have a great positive impact on their attitudes followed by luxury marketing and psychological benefits.
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McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.

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Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e. affiliation, responsiveness, shared values, norm of reciprocity) in small apparel retailer's Instagram page that ultimately lead to purchase intentions for the retailer. Perceived benefits (i.e. perceived usefulness, perceived enjoyment) are also investigated in relation to purchase intentions. More specifically, social bonding, brand identification and trust are examined as mediating variables between the perceived level of social capital, perceived benefits and purchase intentions. Over a 3-month period, 200 responses were collected from students at a southern university. The findings reveal that younger customers develop a relationship with retailers on Instagram and it transfers to behavioral outcomes towards the retailer. The theoretical contribution of this study draws from the lack of literature for small apparel retailer and social capital built in Instagram, leading to purchase intentions. Managers can implement the findings into their social media marketing strategies to improve business performance. Lastly, this study has methodological limitations that creates opportunity for future studies.
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Rair, Randal J. "Test Environment for Optimal Performance in high school students: Measure development and the relationship with standardized test scores." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent156197137829198.

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Olivieri, Jennevie A. "Generation Z (#Zombies)." Digital Commons at Loyola Marymount University and Loyola Law School, 2015. https://digitalcommons.lmu.edu/etd/162.

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Ingnäs, Gustav, and Kasper Heikkilä. "Motivating Millennials : A study on generation Y motivation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243213.

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This thesis explores generation Y motivators. They are a growing group of young people among the general workforce, and they have different behavior and motivators at work. This paper explores effective motivating factors for this group of employees by studying a company, LinkedIn, which successfully motivates generation Y employees. Data is gathered through several interviews done with LinkedIn employees working at their Dublin office. The data is analyzed with the help of a motivational theory called self-determination theory and its main concepts autonomy, relatedness and competence. Other insights from earlier studies done on generation Y motivation are used to support the analysis as well. The results and analysis are consistent with theory and earlier studies, and can even show some interesting factors generation Y employees value, such as high value for manager flexibility and sharing similar values with the company they work for.
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Horsaengchai, Worrawan, and Yana Mamedova. "Are Millennials Potential Entrepreneurs?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13041.

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Today is the era of millennial generation, many researchers in social sciences claim that Millennials are well-educated, confident, achieving, taking advantage of opportunities and so forth. Nowadays, the world is full of changes and uncertainty the whole nation needs talents of entrepreneurs more than ever before. The challenge for us is that we only know entrepreneurs when they appear themselves. Therefore, there is a great amount of potential entrepreneurs who keep in the background, while others take the best from developing their enterprises. Therefore, the purpose of this thesis is to investigate in entrepreneurial potential of present millennial generation and to understand about potential, external and environment characteristics which contribute our interviewees to become entrepreneurs. The research is conducted by applying both qualitative and quantitative methodology. The face to face interview is conducted with Swedish young entrepreneurs whereas web-based questionnaire survey is conducted with Master students in Sweden by applying FACETS Framework (the facets of entrepreneur: identifying entrepreneurial potential). Regarding application of literature review, conceptual framework, empirical data and discussion of findings part are concluded.
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Books on the topic "Millennials and Generation Z"

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W, Rainer Jess, ed. The millennials: Connecting to America's largest generation. Nashville, Tenn: B & H Pub. Group, 2011.

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Carrington, Victoria, Jennifer Rowsell, Esther Priyadharshini, and Rebecca Westrup, eds. Generation Z. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-287-934-9.

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The Millennials: Americans born 1977 to 1994. 4th ed. Ithaca, N.Y: New Strategist Publications, 2009.

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Judy, Raymo, ed. Millennials and mission: A generation faces a global challenge. Pasadena, CA: William Carey Library, 2014.

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William, Strauss, and Nadler Reena, eds. Millennials & K-12 schools: Educational strategies for a new generation. [Great Falls, Va.?]: LifeCourse Associates, 2008.

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Asha, Bhandarker, and Rai Sumita 1973-, eds. Millennials and the workplace: Challenges for architecting the organizations of tomorrow. Thousand Oaks, Calif: Sage Publications, 2012.

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Schlotter, Lorenz, and Philipp Hubert. Generation Z – Personalmanagement und Führung. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31250-3.

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Kleinjohann, Michael, and Victoria Reinecke. Marketingkommunikation mit der Generation Z. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30822-3.

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Espinoza, Chip. Managing the millennials: Discover the core competencies for managing today's workforce. Hoboken, N.J: John Wiley & Sons, 2010.

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Mick, Ukleja, and Rusch Craig 1964-, eds. Managing the millennials: Discover the core competencies for managing today's workforce. Hoboken, N.J: John Wiley & Sons, 2010.

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Book chapters on the topic "Millennials and Generation Z"

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Klaffke, Martin. "Millennials und Generation Z – Charakteristika der nachrückenden Arbeitnehmer-Generationen." In Generationen-Management, 57–82. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02325-6_3.

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Yang, Yeon Ji, Hyesun Hwang, Muzi Xiang, and Kee Ok Kim. "Latent Profile Analysis of Generation Z and Millennials by Their Smartphone Usage Pattern." In Communications in Computer and Information Science, 253–60. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50732-9_34.

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Vo, Hoa. "Interest in Design Studios: A Theoretical Framework of Teaching Creativity for Millennials and Generation Z." In Advances in Creativity, Innovation, Entrepreneurship and Communication of Design, 152–58. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51626-0_18.

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Vogel, Peter. "Millennials and Digital Natives." In Generation Jobless?, 45–56. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137375940_2.

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Ahlers, Peter, and Steffen Laick. "Identifikation und Evaluation von Talenten der Generation Y." In Personalmanagement von Millennials, 95–114. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6964-4_5.

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Ender, Morten G., David E. Rohall, and Michael D. Matthews. "Millennials on the Rise?" In The Millennial Generation and National Defense, 4–29. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137392329_2.

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Ender, Morten G., David E. Rohall, and Michael D. Matthews. "Millennials’ Attitudes toward Military Service." In The Millennial Generation and National Defense, 30–45. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137392329_3.

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Hancock, Ange-Marie. "Introduction: Why Geraldine Ferraro Needs to Meet Jay-Z." In Solidarity Politics for Millennials, 1–31. New York: Palgrave Macmillan US, 2011. http://dx.doi.org/10.1057/9780230120136_1.

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Carrington, Victoria, Esther Priyadharshini, Jennifer Rowsell, and Rebecca Westrup. "Introduction." In Generation Z, 1–7. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-934-9_1.

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Abrams, Sandra Schamroth. "Zombies, Boys, and Videogames: Problems and Possibilities in an Assessment Culture." In Generation Z, 131–42. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-934-9_10.

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Conference papers on the topic "Millennials and Generation Z"

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Jurášková, Olga, Martina Juříková, Josef Kocourek, and Romana Čočková. "DIFFERENCES IN THE EXPECTED CONTRIBUTION OF HIGHER EDUCATION IN THE MILLENNIALS GENERATION AND THE GENERATION Z." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/iceri.2016.0974.

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Li, Yue. "How Should Zara Optimize Its Marketing Strategies to Cater to the Needs of New Generations – Gen Z and Millennials." In 2021 International Conference on Financial Management and Economic Transition (FMET 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210917.048.

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"An Examination of Gen Z Learners Attending a Minority University." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/3955.

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Aim/Purpose: [This Proceedings paper was revised and published in the 2018 issue of the Interdisciplinary Journal of e-Skills and Lifelong Learning, Volume 14] This presentation presents the preliminary findings of a survey that sought to examine the technology uses, needs, interests, career goals, and professional expectations of Generation Z college students Background: Students entering college today are part of Generation Z born in the late 90’s through 2016 making the oldest among them 20 or so years old. They already outnumber millennials and are the first true digital natives being born during the age of smart phone. They are the first generation that used a tablet before they could ride a bike, the first to have childhood friends that they engaged with electronically, and the first to have their baby photos and youthful milestones shared on social media. Their minds, relationships, learning preferences, emotional health, sense of self, have all been inexplicably shaped by constant exposure to screens and networked digital technologies, which the research shows in high doses changes the neural circuitry of developing brains, leading to shorter attention spans, stunted social skills and a heightened ability to multitask Methodology: In the fall of 2017 an online student perception survey was administered to students enrolled at a mid-Atlantic minority serving institution. The survey included a combination of dichotomous, Likert-scaled, and ranking questions. The survey was administered to students following completion of core computer concepts courses and explored their technology backgrounds, skills, perceived computing self-efficacy, and the role they predict technology will play in their future career Contribution: As Generation Z descends on college campuses, with their technology dominated backgrounds and different communications, learning, and social preferences, it is important to better understand this generation whose needs and expectations will help shape the future of higher education. Additionally, this study also provides research on a population (first-generation minority college students) that is expanding in numbers in higher education and that the literature, reports is impacted negatively by the digital divide and educational inequalities. This paper is timely and relevant and helps to extend our understanding of Generation Z. Findings: The findings show that Generation Z learners enjoy computer classes, feel that using computers comes easy to them; are experts in the use of social media, mobile operating systems, using a smart phone, searching the Web, and email. They reported that they want to be more technologically literate, want to be more skilled in computer software applications, and are interested in learning about cyber security. In terms of the future, most also believe that their career will require them to analyze information to inform decision making. Additionally, most believe that information security will be important to their future career. Finally, results affirmed that college computing courses remain important and that college students recognize that technology will play an important role in their career and that employers want to see job applications with strong technology skills. Recommendations for Practitioners: Generation Z learners enrolled in higher education need, and want, a wide range of technology courses available to them in order to help them meet the rapidly evolving demands of tomorrow’s workplace. Students overwhelmingly see the value in enhancing their technology skills especially in such areas as computer software applications, information management, and cyber security. Recommendation for Researchers: Institutions of higher education should invest in thorough and ongoing examinations of the information and technology literacy skills, needs, and perceptions of students. Impact on Society: Understanding the interests and needs of Generation Z learners is imperative to the future of higher education. Future Research: This survey is a work in progress that is part of a pilot study that is being used to help guide a much more sizable examination of Generation Z learners.
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Rahman, Mohammed Sajedur, Juan A. Chavarria, Md Rakibul Hoque, William D. Senn, Geethalakshmi S. Lakshmikanth, Javier Flores, and Douglass Smith. "Toward Understanding the Technology Trust Calculus in Healthcare: A Generation Z and Millennial View." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2021. http://dx.doi.org/10.24251/hicss.2021.426.

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Horváth, Csaba, László Koltai, and Klaudia Maňúrová. "Prospects for the future of commercial printing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p46.

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The rate of change for the commercial printing industry with regard to technology, business models and customer demand is growing, and the landscape of the industry already looks vastly different from a few short decades ago. Across the commercial print sector today, there are many different types of companies – some very successful, with a young, skilled, enthusiastic workforce who have no trouble innovating and recruiting. However, as in any rapidly developing sector, other companies are trailing behind. Demographic changes are entering the market (Generation Z), as well as the upper levels of management in printing companies (Millennials), and “their preferences are now their demands”. This requires business models to be re-invented and a more intensive focus on issues relating to sustainability. The authors of the article summarize the future of the world of commercial printing and the current state of European commercial printing. They have based their work on a report published by the Smithers Research Institute in January 2020 on this topic and on the professional findings and arguments presented at major scientific conferences over the past two years, with the aim of getting these latest ideas to the earliest helping the researchers and practitioners to adapt to the rapidly changing situation and the challenge.
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Arrambide-Leal, Eduardo J., Vianney Lara-Prieto, and Rebeca M. García-García. "Short Videos to Communicate Effectively to Engineering Students." In Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.13002.

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The use of multimedia in education has become a basic tool for educators. As Millennials and Generation Z use technology in their everyday life, the educational model has been shifting towards the use of multimedia and technology to enhance the active learning process. The objective of this project was to design, produce and implement short educational or instructional videos to present content with a more active approach and measure the impact on their understanding and preference. A video with the content of graduation requirements was produced, shared with 240 seniors of Engineering Academic Programs. The results show that 97% of the students liked the video and the way the content was shared and 91.6% of the students find the video format useful. The results show that the learning process was active and effective. The exit poll also shows that 97% of the students think that there should be more educational videos on some other processes. This project included the design, production and implementation of 18 videos. This research describes the approach and impact of using short videos in engineering and transition from a traditional method of sharing content to students to a more active learning environment.Keywords:Educational Videos; Active and Collaborative Learning; Student Engagement; Educational Innovation; Higher Education.
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Hutagalung, Budi. "Comparative Study Of Methods To Educate Children Of Generation X With Millennial Generation Children Comparative Study Of Parenting Methods Among X-Gens And Z-Gens." In Proceedings of the 1st International Conference of Global Education and Society Science, ICOGESS 2019,14 March, Medan, North Sumatera, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.14-3-2019.2292062.

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Hanafi, Wan Noordiana Wan. "Leadership Attributes Among Generation X And Millennials Leaders." In 9th International Economics and Business Management Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.05.84.

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Pilishvili, Tatiana, Ekaterina Magomedova, Roseanne Russell, Alexey Kharitonenko, Elizabeth Boldina, and Irina Medvedeva. "JOB MOTIVATION AMONG SENIOR, GENERATION X AND MILLENNIALS RUSSIAN EMPLOYEES." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.0663.

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Gil, Rosa M., Carina González, Patricia Paderewski, Joan Arnedo-Moreno, Marga Domenech, and María Lleras de Frutos. "Z Generation and Fortnite." In Interacción 2019: XX International Conference on Human Computer Interaction. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3335595.3335613.

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Reports on the topic "Millennials and Generation Z"

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Ciobanu, Catalin, Thomas Junk, Gregory Veramendi, Jedong Lee, Gilles De Lentdecker, Kevin McFarland, and Kaori Maeshima. Z' generation with PYTHIA. Office of Scientific and Technical Information (OSTI), July 2005. http://dx.doi.org/10.2172/15020136.

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Anderson, David, Kenneth Conover, Jason Jackson, and Edwin Santibanez. Navy Advertising: Targeting Generation Z. Fort Belvoir, VA: Defense Technical Information Center, December 2015. http://dx.doi.org/10.21236/ad1009067.

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Kopot, Caroline, and Jaleesa Reed. Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8364.

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Barreiro Guimaraes da Costa, Joao Pedro. Search for a fourth generation quark more massive than the $Z^0$ boson in $p\bar{p}$ collisions at $\sqrt{s}$ = 1.8-TeV. Office of Scientific and Technical Information (OSTI), January 2000. http://dx.doi.org/10.2172/1421446.

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Brown, H. C., K. Ganesan, and R. K. Dhar. Enolboration. 4. An Examination of the Effect of the Leaving Group (X) on the Stereoselective Enolboration of Ketones with Various R2BX/Et3N. New Reagents for the Selective Generation of either Z or E Enol Borinates from Representative Ketones. Fort Belvoir, VA: Defense Technical Information Center, November 1992. http://dx.doi.org/10.21236/ada257829.

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Millennials 1: A Diverse Generation Often Misunderstood. IEDP Ideas for Leaders, May 2015. http://dx.doi.org/10.13007/515.

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