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Dissertations / Theses on the topic 'Minorities and journalism – Zimbabwe'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Mlotshwa, Khanyile Joseph. "An interrogation of the representation of the San and Tonga ethnic ‘minorities’ in the Zimbabwean state-owned Chronicle, and the privately owned Newsday Southern Edition/Southern Eye newspapers during 2013." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018546.

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This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach

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2

Nyaungwa, Mathew. "Newspapers' institutional voices in Zimbabwe : speaking to power through editorials between 1 June and 31 December 2013." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017786.

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This study investigates the complex role editorials – a newspaper's institutional voice – play in highly-polarised political contexts. Employing Van Dijk's insight that editorials "are usually not only, and even not primarily, directed at the common reader: rather they tend to directly or indirectly address influential news actors" (1992: 244), the study focuses on how the editorials of two Zimbabwean daily newspapers – The Herald, a perceived pro-government newspaper, and NewsDay, a perceived pro-opposition newspaper – speak to those in power. The study looks at these two newspapers' editoria

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3

Masuku, John. "The public broadcaster model and the Zimbabwe Broadcasting Corporation (ZBC) : an analytical study." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/6527.

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Thesis (MPhil)--University of Stellenbosch, 2011.<br>ENGLISH ABSTRACT: The aim of this analytical study was to establish whether the Zimbabwe Broadcasting Corporation (ZBC) operates as a true public broadcaster or as a state-controlled broadcaster. The performance of the ZBC was analysed through its main 8.00 pm television news bulletins broadcast during the period between the signing of the Global Political Agreement (GPA) by the Zimbabwe African National Union Patriotic Front, ZANU (PF) and the two Movement for Democratic Change (MDC) political parties in September 2008 and the establishment

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4

Mabweazara, Hayes. "New technologies and print journalism practice in Zimbabwe : an ethnographic study." Thesis, Edinburgh Napier University, 2010. http://researchrepository.napier.ac.uk/Output/5884.

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This study uses an ethnographic approach (participant observation in conjunction with indepth group and individual interviews) to closely examine how Zimbabwean print journalists in the state-controlled and private press deploy new K'Ts (the Internet; email; and the mobile phone) in their everyday professional practices. It explores how immediate conditions of practice and broader social circumstances set conditions for distinctive forms of new technology use, as well as how the technologies are impacting on traditional journalistic standards, values, and practices. The study rejects determini

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5

Gandari, Jonathan. "An examination of how organisational policy and news professionalism are negotiated in a newsroom: a case study of Zimbabwe's Financial gazette." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002884.

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The construction of journalistic professionalism in Zimbabwe has stirred debate among scholars. Critics have argued that professionalism has been compromised by the stifling media laws in Zimbabwe as well as the extra legal measures the state has enforced to control the press. Some have also argued that a new kind of journalism must be emerging in the Zimbabwean newsroom as journalism try to cope with the political and economic pressures bedeviling the country. Much of this criticism however, has not been based on close interrogation of professionalism from the perspective of the journalists i

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6

Turner, Mark Anthony. "A Seat at the Table: Exploring the Perceptions of Diversity by Minority Journalists in the Wake of Shrinking Newsroom Staffs." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1405105081.

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7

Mabweazara, Hayes Mawindi. "An investigation into the popularity of the Zimbabwean tabloid newspaper, uMthunywa: a reception study of Bulawayo readers." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1002908.

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The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In par

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8

Mare, Admire. "Business journalism ethics in Africa: a comparative study of newsrooms in South Africa, Kenya and Zimbabwe." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002912.

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This study provides an insight into the state of business journalism ethics in Africa, firstly through an examination of newsroom ethical policies and secondly through an exploration of the way in which African business journalists negotiate ethical decision-making in their day-to-day news processing practices. Thirdly, it examines how the three African media organisations have responded in their newsroom policies and practices to the debates on the Africanisation of journalism ethics. In order to collect data, the researcher employed document analysis, semi-structured questionnaires and in-de

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9

Ndlovu, E. "The role of diasporic media in facilitating citizen journalism and political awareness in Zimbabwe." Thesis, University of Salford, 2014. http://usir.salford.ac.uk/31005/.

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This thesis is a contribution to the debate on the role of diasporic media in effecting political change in Zimbabwe in the current period. Using a constructivist paradigm whose point of departure is that the world is changeable, the thesis uses three case studies to explore how a conscious engagement with these media helps understand how people using minimum resources can engage in an activity that has a potential to create change in a restricted political environment. The case studies are: a radio station Short Wave Radio Africa (SWRA), a news website NewZimbabwe.com, and the newspaper The Z

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10

Dlamini, Tula. "Whither state, private or public service broadcasting? : an analysis of the construction of news on ZBC TV during the 2002 presidential election campaign in Zimbabwe." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008257.

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The study sets out to examine the television coverage of the 2002 presidential campaign in Zimbabwe by examining the extent to which the Zimbabwe Broadcasting Corporation fulfilled the mandate of public service broadcasting. The primary objective of this study is to assess how ZBC television newscasts mediated pluralistic politics in the coverage of the country's presidential election campaign, in line with the normative public sphere principles. The thesis comprises seven chapters organized, first, with an introductory chapter, which provides the general background of the study. The chapter o

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11

Matsilele, Trust. "The political role of the diaspora media in the mediation of the Zimbabwean crisis : a case study of The Zimbabwean - 2008 to 2010." Thesis, Stellenbosch : Stellenbosch University, 2013, 2013. http://hdl.handle.net/10019.1/85723.

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Thesis (MPhil)--Stellenbosch University, 2013.<br>ENGLISH ABSTRACT: After a decade long multi-faceted political crisis, political parties in Zimbabwe signed the Global Political Agreement (GPA) of 2008 following the Southern African Development Community’s (SADC) mediated talks culminating in the formation of an inclusive government. This study sought to investigate the political role, if any, played by the diasporic media in mediating the Zimbabwean crisis. This research focused on diasporic media using as a case study The Zimbabwean newspaper considering that during the research pe

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12

Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.

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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provid

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13

Fernandez, Venard Lourdes Perry Earnest L. "METPRO a case study in diversity and newspaper economics /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/5361.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on January 20, 2010). Thesis advisor: Dr. Earnest L. Perry. Includes bibliographical references.

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14

Santos, Phillip. "Representing conflict: an analysis of The Chronicle's coverage of the Gukurahundi conflict in Zimbabwe between 1983 and 1986." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002936.

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This research is premised on the understanding that media texts are discourses and that all discourses are functional, that is, they refer to things, issues and events, in meaningful and goal oriented ways. Nine articles are analysed to explicate the sorts of discourses that were promoted by The Chronicle during the Gukurahundi conflict in Zimbabwe between 1982 and 1986. It is argued that discourses in the news media are shaped by the role(s), the type(s) of journalism assumed by such media, and by the political environment in which the news media operate. The interplay between the roles, type

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15

Figueirêdo, Raítza Vieira de. "Jornalismo Literário contemporâneo: um análise comparativa das revistas The New Yorker e piauí." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2021. http://hdl.handle.net/10400.5/21706.

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Dissertação de Mestrado em Comunicação Social<br>A presente investigação teve como objetivo realizar uma análise comparativa entre os textos jornalísticos literários da revista norte-americana The New Yorker e da revista brasileira piauí, buscando perceber a influência do conteúdo de uma sobre a outra. Cada uma dessas revistas é referência no gênero Jornalismo Literário: a The New Yorker, em escala mundial, enquanto a piauí, no território brasileiro. A partir da verificação desses conteúdos, também se pretendeu perceber como as minorias são representadas uma vez que, historicamente, os textos

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16

Mutchler, Cristina V. "Minorities in Local Broadcast News: A Content Analysis of Four Ohio and Pennsylvania Television Markets." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1248822124.

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17

Basconi, Mary Alice. "Training for Diversity in Journalism: Tracking the Columbia Summer Program Graduates, 1968-1974." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2173.

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Columbia University's Summer Program, created by Fred Friendly, was the first enduring effort to prepare non-whites for jobs in the news media. It operated from 1968 to 1974 at the Graduate School of Journalism, training 223 journalists for print and broadcast jobs. Three decades after the closing of this elite program, 110 graduates responded to a telephone survey on attitudes toward first employers, careers, and their experiences at Columbia. Results from this exploratory study show respondents spent an average 17.6 years in news media after the Summer Program, and 30.9 percent of respondent

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18

Du, Plessis C. R. "Transformation of the media with specific reference to senior staffing at the Independent Newspapers Cape (The Cape Argus and The Cape Times) and Media24 (Die Burger)." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/52039.

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Thesis (MPhil)--University of Stellenbosch, 2000.<br>ENGLISH ABSTRACT: Before 1994, the year in which South Africa conducted its first democratic elections, newspapers did little to reflect the demographics of its country and more specifically its regions. This assignment delves into the progress made regarding transformation with specific reference to senior staffing at the Cape Argus, Cape Times and Die Burger since 1994. A comparison is drawn between what went before and after 1994 in the staffing structures of the newspapers mentioned. In terms of content the assignment lists and s

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19

Schellpeper, Almuth [Verfasser]. "The Prospect of Mobile Journalism and Social Media for African Citizens : A Comparative Study About Participation in Public Debate in Zimbabwe, Zambia and South Africa / Almuth Schellpeper." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2020. http://d-nb.info/1221488007/34.

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20

Lindholm, Henric. "Former President of a Former Colony : How The Guardian reported on the final events leading to Robert Mugabe’s resignation." Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41331.

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During the month of November 2017, the President of Zimbabwe, Robert Mugabe was taken into custody by Zimbabwe’s military. This was a move in order to shift the governmental power after which Mugabe after almost 40 years as President of Zimbabwe resigned from his post. The thesis contains a Ccritical Ddiscourse Aanalysis of articles published by one of the world’s great newspapers during this shift of power. The newspaper analysed is the British newspaper ‘The Guardian’. The analysis studied which characters and major topics are represented in the articles and how they are represented to see

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21

Sabao, Collen. "The reporter voice and objectivity in cross-linguistic reporting of controversial news in Zimbabwean newspapers : an appraisal approach." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/79939.

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Thesis (PhD)--Stellenbosch University, 2013.<br>ENGLISH ABSTRACT: The dissertation is a comparative analysis of the structural (generic/cognitive) and ideological properties of Zimbabwean news reports in English, Shona and Ndebele, focusing specifically on the examination of the proliferation of authorial attitudinal subjectivities in ‘controversial’ ‘hard news’ reports and the ‘objectivity’ ideal. The study, thus, compares the textuality of Zimbabwean printed news reports from the English newspapers (The Herald, Zimbabwe Independent and Newsday), the Shona newspaper (Kwayedza) and the Ndebele

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Thothe, Oesi. "Investigating the role of media in the identity construction of ethnic minority language speakers in Botswana : an exploratory study of the Bakalanga." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017788.

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This dissertation investigates the role of media in the identity construction of minority language speakers in Botswana, with a focus on the Bakalanga. The study is informed by debates around the degree to which the media can be seen to play a central role in the way the Bakalanga define their own identity. As part of this, it considers how such individuals understand their own sense of identity to be located within processes of nation-building, and in particular in relation to the construction of a national identity. It focuses, more particularly, on the extent to which the absence of particu

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23

Feghali, Marie-Claire. "La presse clandestine pendant la guerre au Liban (1975-1982) : son organisation, sa distribution, ses lecteurs." Thesis, Paris 2, 2011. http://www.theses.fr/2011PA020009/document.

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Cette thèse porte sur la presse clandestine au Liban, celle qui – non autorisée par l’État–fut publiée et véhiculée par les partis politiques belligérants durant la guerre au Libanentre 1975 et 1982.Elle étudie dans son ensemble la nature d’une sélection significative, non exhaustive,des publications les plus représentatives de cette époque, ses messages, pour aboutirà la compréhension du public et des moyens de distribution de ces écrits.Travail de première main, cette étude se base sur une recherche d’archives, qui seraplus tard approfondie par l’analyse de contenu, du langage, et de la sémi

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Mujakachi, Mercy Precious. "Language use in the representation of former Zimbabwean Prime Minister Morgan Tsvangirai's marriage saga in Zimbwabwean newspapers: The case of the Herald and the Daily News." Diss., 2017. http://hdl.handle.net/11602/682.

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MA (English)<br>Department of English<br>The study analysed the language used by The Herald and Daily News journalists to report on the marriage conflict between the former Prime Minister Morgan Richard Tsvangirai of Zimbabwe and Ms Locardia Karimatsenga. The Herald is a state-owned newspaper and Daily News is a privately-owned newspaper. An analysis of the marriage conflict enabled readers, in a magnified way, to see how ideological differences between the public and private media in Zimbabwe are represented. The study examined the similarities and/or differences in the manner in which the ma

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Chuma, Wallace. "Mediating the transition : The press, state and capital in a changing Zimbabwe, 1980-2004." Thesis, 2008. http://hdl.handle.net/10539/5844.

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There is consensus in media scholarship that in the best conditions, the media can play fundamental roles as institutions of the public sphere in both established and fledgling democracies. This study applies the critical political economy of the media approach to explore the manner in which the mainstream press in Zimbabwe ‘mediates’ the country’s postcolonial transition through coverage of political contests and political debate. It assumes that how the press frames these pivotal features of democracy is a significant pointer to its role in relation to the public sphere. While on the one le

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Ndlovu, Sikhumbuzo. "Challenges in the Seventh-Day Adventist Church in Zimbabwe in intergrating and evangelising minority groups after independence." Thesis, 2013. http://hdl.handle.net/10500/13813.

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The integration and evangelisation of the minority groups in Zimbabwe in general, and in the Seventh-day Adventist Church in particular poses a challenge. The situation has become more acute after independence. Evidently, the socio-political atmosphere in Zimbabwe has not ameliorated the condition. Certainly, challenges stem from issues concerning racial prejudice, finances, cultural differences, as well as worship styles. While the efforts of the current multicultural ministries are appreciated, the results of the survey indicate that a lot still needs to be done. First, the organizati

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Maja, Innocent. "A human rights framework towards the protection of minority languages and linguistic minorities in Africa : case studies of South Africa and Zimbabwe." Thesis, 2016. http://hdl.handle.net/2263/58730.

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This thesis examines and defends the use of a human rights framework for the protection of minority languages and linguistic minorities in Africa as an effective means to eliminate discrimination against linguistic minorities, protect minority languages, preserve linguistic minority identity and foster substantive equality between linguistic majorities and linguistic minorities. The argument that runs throughout the thesis is that in order to effectively integrate linguistic minorities, while allowing them to preserve their linguistic identity, the human rights framework should have two pillar

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Mungwari, Teddy. "Representation of political conflict in the Zimbabwean press: the case of The Herald, The Sunday Mail, Daily News and The Standard, 1999-2016." Thesis, 2017. http://hdl.handle.net/10500/23501.

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Text in English<br>This thesis explores the representation of political conflict in the Zimbabwean press with a specific focus on the The Herald, The Sunday Mail, Daily News and The Standard. The thesis sought to unpack the representation of political conflict in the four selected newspapers and to compare and contrast state-owned and privately-owned press representation of power, succession struggles and factionalism in ZANU PF and opposition MDC. The theory is undergirded by the framing theory and data was analysed using Critical Discourse Analysis. The thesis contends that the representati

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Hess, Shena Bridgid. "White and African: the dilemma of identity." Diss., 2002. http://hdl.handle.net/10500/588.

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This study looks at the construction of white identity within postcolonial conflict in Zimbabwe. Is it possible to be white and African? And how will the white African look when his identity as 'privileged' is stripped from his/her? This study also challenges the church to respond to the endemic violence by finding ways of bringing hope and healing. The role that trauma plays in our ongoing narratives is explored along with ways to exit these cycles without re-traumatizing large sectors of the community who are considered 'outsiders'. It ends with questioning the usefulness of 'white' and 'rac

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Gotosa, Kudzai. "A sociolinguistic evaluation of language planning and policy in Zimbabwe in terms of minority languages: a case study of Tshwao, a Khoisan language of Zimbabwe." Thesis, 2020. http://hdl.handle.net/10500/27459.

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The study investigated language policy and planning in relation to minority languages and specifically Tshwao, a Khoisan language, in Zimbabwe. The purpose of the study was to establish its impact on the current sociolinguistic status of Tshwao. The ultimate goal was to suggest guidelines for the implementation of the Constitution of Zimbabwe (Amendment No. 20) Act, 2013 which officially recognised sixteen languages including ‘Koisan’ and to make recommendations for future language planning for endangered languages in general. The study is qualitative in nature. It used interviews,

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Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.

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The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers

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Kufakunesu, Patson. "The historical and contemporary sociolinguistic status of selected minority languages in civil courts of Zimbabwe." Thesis, 2017. http://hdl.handle.net/10500/23584.

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This study examines the historical and contemporary sociolinguistic status of three minority languages, namely Shangani, Kalanga and Tonga in Chiredzi, Plumtree and Binga respectively within the civil courts of Zimbabwe. This research problematizes the issue of language choice and usage in civil courtroom discourse by native speakers of the languages under study. The background to this research endeavor is the historical dominance of English, Shona and Ndebele in public institutions as media of communication even in areas where minority languages are dominant, a situation that has resulted in

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Maseko, Busani. "The impact of family language policy (FLP) on the conservation of minority languages in Zimbabwe." Thesis, 2016. http://hdl.handle.net/10500/22166.

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This study investigates the impact of Family Language Policy (FLP) on the conservation of minority languages in Zimbabwe. Family language policy is a newly emerging sub field of language planning and policy which focuses on the explicit and overt planning in relation to language use within the home among family members. The study is therefore predicated on the view that the conservation of any minority language largely depends on intergenerational transmission of the particular language. Intergenerational transmission is dependent in part, on the language practices in the home and therefore on

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Mumpande, Isaac. "The revitalisation of ethnic minority languages in Zimbabwe : the case of the Tonga language." Diss., 2020. http://hdl.handle.net/10500/26766.

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This dissertation investigates the revitalisation of Tonga, an endangered minority language in Zimbabwe. It seeks to establish why the Tonga people embarked on the revitalisation of their language, the strategies they used, the challenges they encountered and how they managed them. The Human Needs Theory propounded by Burton (1990) and Yamamoto’s (1998) Nine Factors Language Revitalisation Model formed the theoretical framework within which the data were analysed. This case-study identified various socio-cultural and historical factors that influenced the revitalisation of the Tonga language.

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Gadzikwa, Wellington. "Tabloidisation and the coverage of political issues in Zimbabwe - the case of Joice Mujuru." Thesis, 2017. http://hdl.handle.net/10500/24739.

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The study critically explored the tabloidisation of political news in Zimbabwe by focussing on the coverage of the expulsion of Joice Mujuru from ZANU PF and government by selected newspapers. The study analysed three national dailies across the ownership divide; The Herald, Daily News and NewsDay. The objective of the study was to establish whether or not the decline in standards of journalism and performance in Zimbabwe could be attributed to tabloidisation. The study employed a qualitative methodology through qualitative content analysis and in-depth interviews to assess whether the framin

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Pires, Ema Gil Caldas Justino. "Minorias nos jogos paralímpicos Rio 2016 : dimensão ético-deontológica da cobertura jornalística portuguesa." Master's thesis, 2020. http://hdl.handle.net/10400.14/34305.

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Nos últimos anos, têm vindo a surgir, a nível nacional e internacional, documentos que pretendem promover uma mediatização mais justa e inclusiva das pessoas com deficiência, bem como do desporto paralímpico. Tendo por base estes guias, a presente investigação tem como objeto de estudo as questões éticas e deontológicas inerentes à cobertura jornalística portuguesa dos Jogos Paralímpicos Rio 2016, não só no que diz respeito à mediatização dos atletas com deficiência, mas também dos atletas pertencentes a outros grupos minoritários (étnicos, raciais, religiosos, de género ou sexuais). Partindo

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Rodrigues, Miguel Filipe Rita. "O papel dos media na representação e inclusão das minorias: A cobertura jornalística da comunidade LGBTI+ na RTP." Master's thesis, 2019. http://hdl.handle.net/10362/77159.

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O presente relatório de estágio tem como objetivo perceber o papel dos media na representação e inclusão das minorias, particularmente a cobertura jornalística da comunidade LGBTI+ (lésbicas, gays, bissexuais, transgénero, intersexo e outras orientações sexuais, identidades e expressões de género) na Rádio e Televisão de Portugal (RTP). Em 2018, a estação de serviço público português recebeu o prémio Arco-Íris da ILGA Portugal pela a defesa dos direitos LGBTI+ na informação e entretenimento. No entanto, de que forma é que a informação da RTP, enquanto serviço público de rádio e televisão, se d

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Mujokoro, Jacob Israel Takura. "An analysis of the Sunday Times and Twitter's reporting of President Mugabe's State visit to South Africa." Diss., 2017. http://hdl.handle.net/10500/24945.

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Text in English<br>Social media has taken the world by storm and keeps on evolving. This evolution poses a threat as well as an opportunity to mankind, to the livelihoods of hordes of people employed in the media industry. It also presents a unique opportunity to chart new waters. This study explores the convergence and divergence of new media and traditional media. This divergence and convergence, if properly understood, will help in understanding the future of traditional media, and thus mitigate the threats posed by the ever evolving social media and communication technologies. This study p

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