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Academic literature on the topic 'Misfit of segmentation preferences'

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Books on the topic "Misfit of segmentation preferences"

1

Lifestyle market segmentation. Praeger, 1991.

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2

Lifestyle market segmentation. Haworth Press, 2006.

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3

Bucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Marketing Science Institute, 1992.

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4

Peppers, Don. The one to one fieldbook: The complete toolkit for implementing a 1 to 1 marketing program. Currency Doubleday, 1999.

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5

D, Rogers Martha Ph, ed. The one to one future: Building relationships one customer at a time. Currency Doubleday, 1997.

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6

D, Rogers Martha Ph, ed. 1:1 xing xiao: The one to one future. Shi bao wen hua chu ban qi yeh yu xian gong si, 1995.

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7

Selling to a segmented market: The lifestyle approach. NTC Business Books, 1992.

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8

Selling to a segmented market: The lifestyle approach. Quorum Books, 1990.

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9

Peppers, Don. The one to one future: Building business relationships one customer at a time. Piatkus, 1993.

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10

Ganesh, Das G., ed. Aesthetics in marketing. Response Books, 2008.

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