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Academic literature on the topic 'Misfit of segmentation preferences'
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Books on the topic "Misfit of segmentation preferences"
Bucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Marketing Science Institute, 1992.
Find full textPeppers, Don. The one to one fieldbook: The complete toolkit for implementing a 1 to 1 marketing program. Currency Doubleday, 1999.
Find full textD, Rogers Martha Ph, ed. The one to one future: Building relationships one customer at a time. Currency Doubleday, 1997.
Find full textD, Rogers Martha Ph, ed. 1:1 xing xiao: The one to one future. Shi bao wen hua chu ban qi yeh yu xian gong si, 1995.
Find full textPeppers, Don. The one to one future: Building business relationships one customer at a time. Piatkus, 1993.
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