Academic literature on the topic 'Misleading advertising'
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Journal articles on the topic "Misleading advertising"
Bridge, D. T. "Misleading advertising." Medical Journal of Australia 146, no. 4 (February 1987): 229. http://dx.doi.org/10.5694/j.1326-5377.1987.tb120213.x.
Full textRiisfeldt, Geoffrey D. "Misleading advertising." Medical Journal of Australia 146, no. 4 (February 1987): 229–30. http://dx.doi.org/10.5694/j.1326-5377.1987.tb120214.x.
Full textWickham, Warwick. "Misleading advertising." Medical Journal of Australia 147, no. 3 (August 1987): 160. http://dx.doi.org/10.5694/j.1326-5377.1987.tb133342.x.
Full textChristie, Thomas. "Misleading advertising." Medical Journal of Australia 147, no. 3 (August 1987): 160. http://dx.doi.org/10.5694/j.1326-5377.1987.tb133343.x.
Full textBeaufoy, Ann, and Mike Zuke. "Misleading Advertising?" Infection Control and Hospital Epidemiology 13, no. 12 (December 1992): 694. http://dx.doi.org/10.2307/30146484.
Full textBeaufoy, Ann, and Mike Zuke. "Misleading Advertising?" Infection Control and Hospital Epidemiology 13, no. 12 (December 1992): 694. http://dx.doi.org/10.1086/648340.
Full textHoaken, PCS. "Misleading Drug Advertising." Canadian Journal of Psychiatry 46, no. 7 (September 2001): 660–61. http://dx.doi.org/10.1177/070674370104600722.
Full textHattori, Keisuke, and Keisaku Higashida. "Misleading advertising in duopoly." Canadian Journal of Economics/Revue canadienne d'économique 45, no. 3 (August 2012): 1154–87. http://dx.doi.org/10.1111/j.1540-5982.2012.01730.x.
Full textAfig Zeynalova, Nazrin. "YALAN VƏ ALDADICI REKLAMLAR MÜƏLLİF HÜQUQLARININ POZULMASI KİMİ." SCIENTIFIC RESEARCH 08, no. 4 (April 27, 2022): 42–45. http://dx.doi.org/10.36719/2789-6919/08/42-45.
Full textGrunert, Klaus G., and Konrad Dedler. "Misleading Advertising: In Search of a Measurement Methodology." Journal of Public Policy & Marketing 4, no. 1 (January 1985): 153–65. http://dx.doi.org/10.1177/074391568500400112.
Full textDissertations / Theses on the topic "Misleading advertising"
Hayes, Terry Ann. "The potential for misleading visual communication on food packaging /." Online version of thesis, 2009. http://hdl.handle.net/1850/9737.
Full textNakutis, Šarūnas. "Reklamos teisinio reglamentavimo problematika." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060315_092307-45446.
Full textThe work discusses questions of advertising regulations in Lithuanian and European Union law, tries to reveal main problems of the regulations and suggests the ways of solving them. The work reviews different legal acts regulating advertising, analyses differences of various products and services advertising definitions, examines main prohibitions and restrictions of advertising, evaluates their objectives and efficiency of protecting society from negative aspects of advertising, presents examples of practical violations in public advertising and gives their evaluations. Problematic of legal advertising regulations is analyzed through presenting the examples in Lithuanian court and Competition Council cases, for this kind of practice points out main individual problems of legal advertising regulations. The work gives conclusions and suggestions how to liberate advertising restrictions in the way not to create possibilities to abuse a regular user with growing influence of advertising.
Teprtová, Irena. "Klamavá reklama u rychloobrátkového zboží." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76686.
Full textAllamelou, Angélique. "La publicité et les pratiques commerciales déloyales. Enjeux et perspectives." Thesis, La Réunion, 2014. http://www.theses.fr/2014LARE0023.
Full textThe present study proposes to consider advertising as a whole, the test of the directive of 11 May 2005 concerning unfair commercial practices. The study will seek tohighlight the contributions of the directive in the french advertising law. The directive of 11May 2005 is intended to protect european consumers against unfair commercial practices.This directive is intended to creates a unique legal framework. It involves a new term: the “commercial practices” including advertising. This broad approach is accompanied by adetailed and consistent list of unfair practices, knowing that the directive which aims to ensure a high level of consumer protection while contributing to the achievement of the internal market, is obligatory for states without that they can not provide more stringentmeasures than those provided. These considerations, the idea emerged to absorb the conceptof advertising that commercial practice. This is accompanied by the absorption of the legal regime of the advertising commercial practices, firstly, due to the harmonization required by the directive and secondly, because of the bloated list of unfair trade practices established by the directive. This allows to conclude that advertising is now a subset included in the larger whole of the unfair trade practices
SHIH, TIN-CHU, and 史庭竹. "Criminalization of deceptive and misleading advertising." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bxzk78.
Full text東海大學
法律學系
106
Advertising is one of the most crucial way to get product information. Especially, the development of the Internet lead to the growing of advertising. However, it has resulted in many social problems at the same time. Two of the most detrimental types of adverts which cause those problems to people are the deceptive and misleading advertising. In Taiwan, there are regulations about that, however, it is not enough that the government mainly adopts administrative control over them. Although people can ask them to take on civil liability, they will face the problem that people can not prove their causations. As a result, the criminalization of deceptive and misleading advertising should be discussed more extensively. This article is based on the Fair Trading Act, and make comparisons with Germany's Unfair Competition Law. According to the research results, the damage done by the act has exceeded the tolerance of the society, and should be punished. In the meantime, Criminal Fraud is incapable to solve the problem of deceptive and misleading advertising, therefore, those adverts should have criminal liability.
Hung-Jian, Chen, and 陳鴻建. "Misleading-advertising Regulation in the European Community." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/06058325275409073033.
Full text淡江大學
歐洲研究所
87
Title of Thesis : Misleading-advertising Regulation in the European Community Total pages: 202 Key word : Misleading advertising、advertising law、European Community Name of Institute : Graduate Institute of European Studies , Tamkang University Graduate date : June, 1999 Degree conferred: Master Name of student : Chen Hung-Jian Advisor: Dr.Huang Ming-Jie 陳 鴻 建 黃 銘 傑 博士 Abstract : Since the European Economic Community (EEC) was established in 1957 , the advancement of harmonization of a single market and the tendency of consciousness of consumer protection among Member States have impelled the EEC to implement consumer protection policy . Because advertising relates not only to the EEC consumer protection but also to the cross-border marketing , the EEC published the Preliminary Draft Directive on Misleading and Unfair Advertising for positive approximation of the regulation of advertising . Through many amendments , the Directive on misleading advertising was finally adopted in 1984 . The Directive , however , is only a minimum harmonization formula . Because the advertising business opposed the European Community (EC) adopting a strict regulation , and owing to the EC consumer protection policy relating to the competence between the EC and Member States , the EC consumer protection policy always presents ambiguous state . The Directive on misleading advertising is no exception . That’s the reason why , the EC adopted a new directive in 1997 amending the Directive , the new Directive only includes regulations concerning comparative advertising , going no further to regulate the other kind of advertising practices . The 1984 Directive includes the substantive and procedural provisions . In terms of the substantive provisions , they define the scope of application of the Directive ; the requirements and the sanctions of misleading advertising . As for the procedural provisions , they require the Member States supply their nationals with due remedies . Moreover , the Directive doesn’t exclude the voluntary control of misleading by self-regulatory bodies if the existing legal proceedings of the court or administrative authority in the Member States are appropriate . Because the Directive is only a minimum harmonization formula , it must be decided by the European Court of Justice according to the Article 30 of EC Treaty whether different advertising laws of the Member States impede free movement of goods in the EC . On the one hand , the object of this thesis is to observe the harmonization formula of the EC through the process of making the Directive . On the other hand , is to explore the content of the Directive and the operation of European Court of Justice in practice . The thesis intends to offer suggestions for Taiwan’s government , when amending the regulation of misleading advertising , and for Taiwan’s enterprises when marketing in the EC .
Fung, Jing Yuang, and 方錦源. "A Study of the Regulation of the Misleading Advertising." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/37201261796542409217.
Full textZheng, Cai-Feng, and 鄭彩鳳. "Analysis of Misleading Advertising and the Amount of Penalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71965042272004713660.
Full text國立成功大學
高階管理碩士在職專班
95
This study aims to discuss the contents of deceptive or misleading advertising in the last two years in Taiwan from six aspects of advertiser, advertising media, advertisement object, type of violation of law, source of handling and amount of penalty; the relations between the advertisers, advertising media, advertisement objects and types of violation of law of deceptive or misleading advertising; the influence on the amounts of penalty on deceptive or misleading advertising cast by the four factors of advertiser, advertising media, advertisement object and type of violation of law; and the variation of the contents of deceptive or misleading advertising in Taiwan. This study has analyzed the penalty cases of deceptive or misleading advertising from Fair Trade Commission in the past two years. The results show that: 1. In terms of the advertisers of deceptive or misleading advertising, the dominant organizational form is limited company, of which medium sized enterprises with a total capital of 1,000,001-100,000,000 Taiwan dollars are dominant. In terms of advertising media, Taiwan-wide media are dominant. The dominant media mode is Internet. In terms of advertisement objects, tangible commodities are dominant, and body slimming and cosmetic advertisements are the dominant object type. 2. In terms of types of violations of law, violations in commodity service is dominant. In terms of advertising method, falsely descriptive advertisements area dominant. In terms of handling sources, those starting from the surveys of Fair Trade Commission or other administrative authorities are dominant. In terms of penalty amounts, the maximum amount borne by the advertiser is 6,150,000 Taiwan dollars, and the minimum amount is 50,000 Taiwan dollars. The advertisements subject to a penalty of less than 200,000 Taiwan dollars account for 50%. 3. There are certain relations between advertisers and advertising media, advertisers and types of law violations, advertisement objects and advertising media, advertisement objects and types of law violations, advertising media and types of law violations, of deceptive or misleading advertising. 4. The statistical results show that the penalty amounts distinctively vary with the organizational form and total capital of the advertiser, the spreading area and media. The penalty amounts do not vary distinctively with marketing combinations and advertising methods, or handling sources.
Li, Chien-Yi, and 李建億. "Restrain internet deceptive and misleading advertising and it's civil liability." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/n26t4k.
Full textNAM, NGUYEN QUANG, and 阮廣南. "Misleading Green Advertising- Endorser, Environmental Knowledge and Concern as Moderators." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/948zb2.
Full text國立雲林科技大學
企業管理系
107
Green advertising has been researched and strengthened by scholars recently. However, the evidence that many green ads are often misleading or doubtful to consumers. As a result, consumer attitudes toward green advertising are reduced. The purpose of this paper is to assess the difference in consumers attitudes toward green advertising contains messages claim and endorser participation for green products in Vietnam market. A conceptual framework was developed based on previous studies investigating the relationship among message claim (vague claim, false claim) and endorser (celebrity, expert) to compare attitude toward advertising of consumers. Environmental concern and environmental knowledge are considered moderator variable impacting on attitude toward advertising. A survey was conducted with 462 participants who live in Hanoi, Vietnam. Online questionnaires were used to collect the main data. The results of study 1 and 2 revealed advertising containing a claim message or participation of endorser appeal to consumers more than unused ads. Moreover, consumers feel more comfortable with messages containing vague claim than with false claim. The result of study 3 showed that in advertising with the combination of messages claim and endorser, vague claims minimize negative attitudes towards greenwashing advertising stronger than false claim. In addition, for consumers with high environmental knowledge or high environmental concerns, their attitude toward green advertising contain vague claim more positive effect than false claim. In contrast, there is no difference between vague claims and false claims in attitudes towards green advertising for consumers with low environmental knowledge or low environmental concerns. This is clearly shown in the results of study 4.
Books on the topic "Misleading advertising"
Canada. Parliament. House of Commons. Standing Committee on Consumer and Corporate Affairs. Misleading advertising: Report of the Standing Committee on Consumer and Corporate Affairs on the subject of misleading advertising. [Canada]: House of Commons, 1988.
Find full textP, Collins Mary M., and Canada. Parliament. House of Commons. Standing Committee on Consumer and Corporate Affairs., eds. Misleading advertising: Report of the Standing Committee on Consumer and Corporate Affairs on the subject of misleading advertising. [Ottawa]: The Committee, 1988.
Find full textHealey, Deborah. Misleading or deceptive conduct. North Ryde, NSW: CCH Australia, 1991.
Find full textLockhart, Colin. The law of misleading or deceptive conduct. Sydney: Butterworths, 1998.
Find full textColin, Lockhart, and Centre for Commercial and Resources Law., eds. Misleading or deceptive conduct: Issues and trends. Sydney: Federation Press, 1996.
Find full textLockhart, Colin. The law of misleading or deceptive conduct. 3rd ed. Chatswood, N.S.W: LexisNexis Butterworths, 2011.
Find full textLockhart, Colin. The law of misleading or deceptive conduct. 3rd ed. Chatswood, N.S.W: LexisNexis Butterworths, 2011.
Find full textCommunities, Commission of the European. Proposal for a Council Directive concerning comparative advertising and amending Directive 84/450/EEC concerning misleading advertising. Brussels: Commission of the European Communities, 1991.
Find full textPatil, Anita A. Misleading advertisements and unfair trade practice in India: A critical case analysis. Edited by Patil Ashok R. editor and National Law School of India University. Chair on Consumer Law and Practice. Bangalore, India: Chair on Consumer Law and Practice, National Law School of India University, 2014.
Find full textLarabie-Lesieur, Rachel. Misleading advertising and the Competition Act: Compliance and enforcement in the nineties : address before the Canadian Institute, May 9, 1994. [Ottawa]: Government of Canada, 1994.
Find full textBook chapters on the topic "Misleading advertising"
Gunter, Barrie. "Food Advertising: Informative, Misleading or Deceptive?" In Food Advertising, 109–46. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40706-7_4.
Full textGeller, Max A. "False, Misleading and Obscene Advertising." In Routledge Library Editions: Advertising, Vol2:213—Vol2:252. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-27.
Full textTurk, Michael A., and Ernest F. Cooke. "What Is False, Deceptive or Misleading Advertising?" In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference, 249–53. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16973-6_54.
Full textSt-Onge, Anik, Sylvain Senecal, Marc Fredette, and Jacques Nantel. "Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?" In Advances in Advertising Research (Vol. VII), 79–86. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_7.
Full textHill, Lisa, Max Douglass, and Ravi Baltutis. "Implementation of s 113: Lessons to Adopt, Pitfalls to Avoid and Refinements to Pursue." In How and Why to Regulate False Political Advertising in Australia, 123–39. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2123-0_9.
Full text"Misleading Advertising Directive (84/450/EEC)." In European Handbook on Advertising Law, 368–78. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-37.
Full text"Comparative and misleading advertising, and malicious falsehood." In A User’s Guide to Trade Marks and Passing Off. Bloomsbury Professional, 2021. http://dx.doi.org/10.5040/9781526511584.chapter-016.
Full textVerhauwen, Axel. "C. Allegation of entitlement and misleading advertising." In Patent Law, 1036–44. Nomos, 2014. http://dx.doi.org/10.5771/9783845259024_1036.
Full textGülsoy, Tanses Yasemin. "Advertising Ethics in the Social Media Age." In Handbook of Research on Effective Advertising Strategies in the Social Media Age, 321–38. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch018.
Full text"APPENDIX 4: DIRECTIVE 84/450/EEC AND DIRECTIVE 97/55/EC (AMENDING 84/450/EEC) (MISLEADING ADVERTISING)." In European Handbook on Advertising Law, 195–206. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-24.
Full textConference papers on the topic "Misleading advertising"
Wang, Xiaoqing. "The Problem of Misleading Advertising in Network Promotion." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-21.
Full textArroyo Aparicio, A. "44. Misleading advertising on food sector: European and US legal perspectives." In 13th Congress of the European Society for Agricultural and Food Ethics. The Netherlands: Wageningen Academic Publishers, 2016. http://dx.doi.org/10.3920/978-90-8686-834-6_44.
Full textParguel, Béatrice, Florence Benoit-Moreau, and Cristel Antonia Russell. "THE INSIDIOUS POWER OF ‘EXECUTIONAL GREENWASHING’: AN EXPERIMENTAL EVIDENCE OF THE MISLEADING EFFECT OF NATURE IMAGERY IN ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.08.03.
Full textAljabr, Mshari, Romana Garma, and Colin Drake. "EXPLORING CUSTOMERS’ ATTITUDES AND BEHAVIOURS TOWARDS USING MOBILE MARKETING BEFORE, DURING, AND AFTER VISITING RESTAURANTS IN SAUDI ARABIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.003.
Full textReports on the topic "Misleading advertising"
Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
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