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1

Canada. Parliament. House of Commons. Standing Committee on Consumer and Corporate Affairs. Misleading advertising: Report of the Standing Committee on Consumer and Corporate Affairs on the subject of misleading advertising. [Canada]: House of Commons, 1988.

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2

P, Collins Mary M., and Canada. Parliament. House of Commons. Standing Committee on Consumer and Corporate Affairs., eds. Misleading advertising: Report of the Standing Committee on Consumer and Corporate Affairs on the subject of misleading advertising. [Ottawa]: The Committee, 1988.

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3

Healey, Deborah. Misleading or deceptive conduct. North Ryde, NSW: CCH Australia, 1991.

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4

Lockhart, Colin. The law of misleading or deceptive conduct. Sydney: Butterworths, 1998.

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5

Colin, Lockhart, and Centre for Commercial and Resources Law., eds. Misleading or deceptive conduct: Issues and trends. Sydney: Federation Press, 1996.

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6

Lockhart, Colin. The law of misleading or deceptive conduct. 3rd ed. Chatswood, N.S.W: LexisNexis Butterworths, 2011.

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7

Lockhart, Colin. The law of misleading or deceptive conduct. 3rd ed. Chatswood, N.S.W: LexisNexis Butterworths, 2011.

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8

Communities, Commission of the European. Proposal for a Council Directive concerning comparative advertising and amending Directive 84/450/EEC concerning misleading advertising. Brussels: Commission of the European Communities, 1991.

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9

Patil, Anita A. Misleading advertisements and unfair trade practice in India: A critical case analysis. Edited by Patil Ashok R. editor and National Law School of India University. Chair on Consumer Law and Practice. Bangalore, India: Chair on Consumer Law and Practice, National Law School of India University, 2014.

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10

Larabie-Lesieur, Rachel. Misleading advertising and the Competition Act: Compliance and enforcement in the nineties : address before the Canadian Institute, May 9, 1994. [Ottawa]: Government of Canada, 1994.

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11

Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. Washington: U.S. G.P.O., 1987.

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United States. Congress. House. Committee on Ways and Means. Subcommittee on Social Security. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. Washington: U.S. G.P.O., 1987.

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Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. Washington: U.S. G.P.O., 1987.

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14

Misleading advertising. [Baltimore, Md.?: U.S. Dept. of Health and Human Services, Social Security Administration, 1993.

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15

United States. Social Security Administration, ed. Public affairs handbook: Misleading advertising. [Baltimore, MD: Social Security Administration], 1986.

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16

Britain, Great. Consumer Protection: The Control of Misleading Advertisements Regulations, 1988 (Counter Inflation-Consumer Protection Ser.). Unipub, 1988.

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17

Weber, Franziska. Law and Economics of Enforcing European Consumer Law: A Comparative Analysis of Package Travel and Misleading Advertising. Taylor & Francis Group, 2016.

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18

Weber, Franziska. Law and Economics of Enforcing European Consumer Law: A Comparative Analysis of Package Travel and Misleading Advertising. Taylor & Francis Group, 2016.

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19

Weber, Franziska. Law and Economics of Enforcing European Consumer Law: A Comparative Analysis of Package Travel and Misleading Advertising. Taylor & Francis Group, 2016.

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20

Schweitzer, Stuart O., and Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.

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The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical promotion in recent years, and then offers a closer examination of each major promotional channel, including detailing, free samples, journal advertising, sponsorship of medical conferences, direct-to-consumer advertising, and e-promotion. It systematically reviews the contemporary health economics literature on the effect of pharmaceutical promotion on demand, pricing, utilization, and quality of care. The role of the FDA in regulating drug advertising is also examined, including the debate on whether the agency’s responsibility in this area should be expanded or curtailed. The last section of the chapter examines the issues of false or misleading advertising and off-label promotion. The focus in this chapter is on the US drug market.
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21

Thirty-Third Report from the Select Committee on European Legislation, &c., Session 1977-1978, Together with the Proceedings of the Committee : Misleading and Unfair Advertising, Illegal Immigration and Employment, ECSC Revenue, VAT: Mutual Assistance. Rowman & Littlefield Publishers, Incorporated, 2011.

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