Journal articles: 'Misleading advertising'

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Bridge, D. T. "Misleading advertising." Medical Journal of Australia 146, no. 4 (February 1987): 229. http://dx.doi.org/10.5694/j.1326-5377.1987.tb120213.x.

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Riisfeldt, Geoffrey D. "Misleading advertising." Medical Journal of Australia 146, no. 4 (February 1987): 229–30. http://dx.doi.org/10.5694/j.1326-5377.1987.tb120214.x.

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Wickham, Warwick. "Misleading advertising." Medical Journal of Australia 147, no. 3 (August 1987): 160. http://dx.doi.org/10.5694/j.1326-5377.1987.tb133342.x.

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Christie, Thomas. "Misleading advertising." Medical Journal of Australia 147, no. 3 (August 1987): 160. http://dx.doi.org/10.5694/j.1326-5377.1987.tb133343.x.

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Beaufoy, Ann, and Mike Zuke. "Misleading Advertising?" Infection Control and Hospital Epidemiology 13, no. 12 (December 1992): 694. http://dx.doi.org/10.2307/30146484.

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Beaufoy, Ann, and Mike Zuke. "Misleading Advertising?" Infection Control and Hospital Epidemiology 13, no. 12 (December 1992): 694. http://dx.doi.org/10.1086/648340.

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Hoaken, PCS. "Misleading Drug Advertising." Canadian Journal of Psychiatry 46, no. 7 (September 2001): 660–61. http://dx.doi.org/10.1177/070674370104600722.

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Hattori, Keisuke, and Keisaku Higashida. "Misleading advertising in duopoly." Canadian Journal of Economics/Revue canadienne d'économique 45, no. 3 (August 2012): 1154–87. http://dx.doi.org/10.1111/j.1540-5982.2012.01730.x.

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Afig Zeynalova, Nazrin. "YALAN VƏ ALDADICI REKLAMLAR MÜƏLLİF HÜQUQLARININ POZULMASI KİMİ." SCIENTIFIC RESEARCH 08, no. 4 (April 27, 2022): 42–45. http://dx.doi.org/10.36719/2789-6919/08/42-45.

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In a competitive life, an intensive flow of information leads to disinformation and copyright infringement. The role of advertising in the flow of information is great. Advertising is also the object of copyright, so, any infringement in the advertising industry is directly related to copyright. Advertising is sometimes false and deceptive, which leads to misunderstanding, deception of the consumer and in some cases to copyright infringement, theft of people's mental works. It can be understood as a new generation of a thief in contrast to the classical act of theft. İn analyzing the topic of false and misleading advertising as copyright infringement, we will analyze the essence, purpose, types, subjects of false advertising, in which cases advertising is considered a violation of copyright, the legal responsibility of the creators of false advertising. Key words: copyright, advertising, copyright infringement, intellectual property, unfair advertising, inexact advertising, hidden advertising, false advertising, unfair competition, misleading advertising Nəzrin Afiq qızı Zeynalova YALAN VƏ ALDADICI REKLAMLAR MÜƏLLİF HÜQUQLARININ POZULMASI KİMİ Xülasə Rəqabətli həyatda intensiv informasiya axımı dezinformasiyaya və müəlliflik hüquqlarının pozulmasına səbəb olur. İnformasiya axımında reklamların rolu böyükdür. Reklam da, müəlliflik hüquqlarının obyekti olduğu üçün reklam sənayesində hər hansı pozuntu birbaşa müəlliflik hüquqları ilə əlaqəlidir. Reklamlar bəzən yalan və aldadıcı olur ki, bu da anlaşılmazlığa, istehlakçının aldadılmasına, bəzi hallarda isə müəlliflik hüquqlarının pozulmasına, insanların əqli fəaliyyətlərinin oğurlanmasına gətirib çıxarır. Bunu klassik oğurluq əməlindən fərqli olaraq oğurluğun yeni nəsli kimi başa düşmək olar. Yalan və aldadıcı reklamlar müəlliflik hüquqlarının pozulması kimi mövzusunu araşdırarkən yalan reklamların mahiyyətini, məqsədini, növlərini, subyektlərini, hansı hallarda reklamın müəlliflik hüquqlarının pozulması hesab olunmasını, saxta reklam yaradıcılarının hüquqi məsuliyyətini təhlil edəcəyik. Açar sözlər: müəllif hüquqları, reklam, müəllif hüquqlarının pozulması, əqli mülkiyyət, haqsız reklam, qeyri-dəqiq reklam, gizli reklam, yalan reklam, haqsız rəqabət, aldadıcı reklam

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Grunert, Klaus G., and Konrad Dedler. "Misleading Advertising: In Search of a Measurement Methodology." Journal of Public Policy & Marketing 4, no. 1 (January 1985): 153–65. http://dx.doi.org/10.1177/074391568500400112.

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Based on theoretical and policy considerations, two criteria for a feasible procedure to detect misleading advertising are derived. Current concepts for detecting misleading advertising are reviewed and found wanting with respect to these criteria. Due to the orientation toward cases, misleading advertising can be detected only in specific instances, while judgments about a certain ad's capacity to mislead still must be made on intuitive grounds. A different procedure is presented, the misleading components approach, that aims at detecting certain types of misleading messages which might be found in many advertisements, thus avoiding the problems associated with case-oriented methodologies. Results are reported from a pilot study that show that it is possible to identify misleading components in advertising.

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Sudjana, Sudjana. "TANGGUNG JAWAB PELAKU USAHA TERHADAP PENAYANGAN IKLAN NIAGA YANG MENYESATKAN KONSUMEN." Dialogia Iuridica: Jurnal Hukum Bisnis dan Investasi 12, no. 2 (April 20, 2021): 1–21. http://dx.doi.org/10.28932/di.v12i2.3488.

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This study aims to determine the qualifications of misleading commercial advertisements and the responsibilities of business actors including advertisers, advertising agencies and advertising media in connection with the delivery of misleading commercial advertisements. The results showed that the provisions of Article 9 of the UUPK were included false advertising classification, fraudulent advertising types, and deceptive criteria. The provisions of Article 10 and Article 12 of the Company Law are classified as false advertising, fraudulent advertising, straight forwardlie advertising, and misleading advertising criteria. The provisions of Article 13 of the Company Law include the classification of bait and switch advertising, fraudulent advertising, straight forwardlie advertising, and misleading advertising criteria. Article 17 paragraph (1) UUPK includes the classification of false advertising, types of fraudulent advertising, and criteria for misleading and deceptive advertising. The principle of accountability of business actors according to Article 20 of the Company Law is strict liability and vicarious liability. Meanwhile, in relation to Article 9 UUPK, the forms of responsibility are product and contractual liability (Articles 10, 11, 12, 13 and 17 of the UUPK), or professional liability for advertising agencies and advertising media or both and it does not rule out the possibility of business actors being subject to sanctions. based on the principle of the presumption of liability principle and the form of responsibility for criminal liability

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Hattori, Keisuke, and Keisaku Higashida. "Who Benefits from Misleading Advertising?" Economica 82, no. 328 (June 16, 2015): 613–43. http://dx.doi.org/10.1111/ecca.12149.

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Rickels, Karl. "Consumer Advertising Can Be Misleading." PLoS Medicine 3, no. 2 (February 28, 2006): e119. http://dx.doi.org/10.1371/journal.pmed.0030119.

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Rizwanuddin Ahmad, Syed. "USA: Misleading advertising of Zantac." Lancet 341, no. 8847 (March 1993): 748. http://dx.doi.org/10.1016/0140-6736(93)90507-d.

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Taber, Sally. "Misleading or misinformed? Investigations into irresponsible advertising." Journal of Aesthetic Nursing 8, no. 8 (October 2, 2019): 398–99. http://dx.doi.org/10.12968/joan.2019.8.8.398.

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Recently, three companies were investigated by the Advertising Standards Authority after the Joint Council for Cosmetic Practitioners expressed concerns over advertising malpractice. Sally Taber explores how training companies can ensure truthful and responsible advertising

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Kessler, David A. "Addressing the Problem of Misleading Advertising." Annals of Internal Medicine 116, no. 11 (June 1, 1992): 950. http://dx.doi.org/10.7326/0003-4819-116-11-950.

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Jerrold, Laurance. "Degree discrimination: Misleading advertising or not?" American Journal of Orthodontics and Dentofacial Orthopedics 116, no. 3 (September 1999): 369–70. http://dx.doi.org/10.1016/s0889-5406(99)70062-4.

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Hattori, Keisuke, and Keisaku Higashida. "Misleading advertising and minimum quality standards." Information Economics and Policy 28 (September 2014): 1–14. http://dx.doi.org/10.1016/j.infoecopol.2014.04.004.

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Prabowo, Wahyu, Kurnia Tri Latifa, and Rr Yunita Puspandari. "Perlindungan Hukum Terhadap Informasi Iklan Yang Menyesatkan." Volksgeist: Jurnal Ilmu Hukum dan Konstitusi 5, no. 1 (June 30, 2022): 81–96. http://dx.doi.org/10.24090/volksgeist.v5i1.6184.

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This study aims to examine the existence of misleading advertising information reviewed from the law perspective as well as the role of the government in providing legal protection to consumers. This study implemented conceptual and legal approaches. The results of the research show that advertisement is stated to be misleading if it violates Article 9 of The Consumer Protection (UUPK). As for the legal consequences, the advertisment’s owners may be subject to administrative, criminal, civil, and additional penalties. Consumers who suffer from misleading advertising information receive preventive legal protection in the form of making legal rules that guarantee legal protection and supervision of customers. In addition, consumers also get repressive legal protection through the courts of the justice so that costumers can file claims to the court or through channels outside the court thant are managed by The Consumer Dispute Settlement Board (BPSK). Based on the research results, its concluded that forms of misleading advertisements are misleading, deceptive, omission, and puffery. Businesses that are dishonest in advertising their products will be subject to sanctions. The advertising legal protection is contained in the UUPK, KUHPer, and the 2020’s Amendment of Indonesian Pariwara Ethics.

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Boyer, Marcel, Richard Kihlstrom, and Jean-Jacques Laffont. "Le calcul économique de la publicité frauduleuse." Articles 55, no. 1 (June 29, 2009): 46–67. http://dx.doi.org/10.7202/800813ar.

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The objectif of this paper is to give a microeconomic foundation to misleading advertising in order to derive a method to evaluate its social costs both in terms of efficiency and in terms of distribution. We develop first the approach leading to the concept of demand based on information biased by misleading advertising. Then we set up a model leading to an analytical form of the demand function for the different agents and we discuss the econometric problem of estimating it. We can then develop a formula to measure the social costs of misleading advertising. Finally, we show through an example how that formula can be used.

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Mena, María Belen, Ivan Sisa, and Enrique Teran. "Misleading Advertising of Health-Related Products in Ecuador during the COVID-19 Pandemic." Diseases 10, no. 4 (October 18, 2022): 91. http://dx.doi.org/10.3390/diseases10040091.

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Background Media coverage of the COVID-19 pandemic increased tuning ratings during this time. The aim of this study was to identify misleading advertising of health-related products on Ecuadorian television during the COVID-19 pandemic. Methods Television channels were monitored for 111 h in the months of June and October 2020. Verbal, nonverbal and context content were analyzed from each advertising spot according to ethical standards for the promotion of products for human health Results A total of 667 spots were analyzed. Most, 90%, involved misleading advertising of health-related products. Products for gastrointestinal conditions were the most publicized (17.8%) during the period analyzed. Newscasts most often advertised products intended to improve sexual potency (22.9%) and to a lesser degree those intended to prevent and treat respiratory problems (1.8%); this relationship was reversed when compared to general programming (p < 0.05). Conclusions Most of the health-related products advertised on Ecuadorian television are advertised misleadingly, with news programs having the highest number of such advertisements per hour of programming.

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Fayyad, Mahmoud. "Misleading Advertising Practices in Consumer Transactions: Can Arab Lawmakers Gain an Advantage from European Insight?" Arab Law Quarterly 26, no. 3 (2012): 287–311. http://dx.doi.org/10.1163/15730255-12341234.

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Abstract Only a few years after their enactment in several Arab states, consumer protection regulations were already demonstrating their inability to attain their objectives, with regard to the use of misleading commercial advertising in market transactions. Because the regulations are not equivalent to specific rules and prohibitions to address the use of misleading advertisements, many local parties have demanded that the regulations be amended. Although Islamic law also prohibits the use of misleading advertising, its guidelines do not provide specific prohibitions with which to control deceptive practices. In 2005, European legislators regulated Directive 2005/29/EC in an attempt to combat the use of unfair commercial practices, including the use of misleading advertising in market transactions. This Directive provides clear and specific measures enabling control to be carried out. This article will address how Arab lawmakers can benefit from this European experience.

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Stockigt, Jim R. "Misleading advertising of PI‐based drug information?*." Medical Journal of Australia 188, no. 11 (June 2008): 679–80. http://dx.doi.org/10.5694/j.1326-5377.2008.tb01839.x.

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Donohoo, Elizabeth A. "Misleading advertising of PI‐based drug information?*." Medical Journal of Australia 188, no. 11 (June 2008): 679–80. http://dx.doi.org/10.5694/j.1326-5377.2008.tb01840.x.

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Stockigt, Jim R. "Misleading advertising of PI‐based drug information?" Medical Journal of Australia 189, no. 1 (July 2008): 56. http://dx.doi.org/10.5694/j.1326-5377.2008.tb01913.x.

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Bandler, Lilon G. "Misleading advertising of PI‐based drug information?" Medical Journal of Australia 189, no. 3 (August 2008): 181. http://dx.doi.org/10.5694/j.1326-5377.2008.tb01966.x.

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Gottlieb, S. "Congress criticises drugs industry for misleading advertising." BMJ 325, no. 7377 (December 14, 2002): 1379a—1379. http://dx.doi.org/10.1136/bmj.325.7377.1379/a.

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Burton, Bob. "Regulator finds advertising of complementary product “misleading”." BMJ 333, no. 7579 (November 30, 2006): 1141.3–1141. http://dx.doi.org/10.1136/bmj.39044.539097.db.

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Kariyawasam, Kanchana, and Shaun Wigley. "Online shopping, misleading advertising and consumer protection." Information & Communications Technology Law 26, no. 2 (February 21, 2017): 73–89. http://dx.doi.org/10.1080/13600834.2017.1289835.

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Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

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The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legislation in the field of medicines advertising. What is important is hownational courts hear cases regarding medicines advertising.Advertising is information about a person or product, disseminated in any form and by any means and intended to generate ormaintain awareness of the consumer of the advertising and their interest in such person or product. Advertising of medicinal products,like any other advertising, must comply with: the general principles of advertising; general advertising requirements (apply to all products,regardless of their type); special advertising requirements. Specific requirements for medicines advertising are: (a) specificrequirements for the permitted and prohibited medicines advertising; (b) requirements for the content of advertising of medicines (consistingof the requirements that medicines advertising should and should not contain); (c) particularities for advertising for certain ca -tegories of persons.The mandatory content requirements for medicines advertising are almost 100% specific and evaluable, while prohibitions andrestrictions often make it impossible to assess whether this effect is present in the advertising message or how it may affect a particularconsumer. Accordingly, depending on which requirements for advertising have been violated, the public authority can assess whetherthe prohibitions and restrictions have actually been violated and consider bringing those responsible for violating advertising legislationto liability. Further, if the advertisers, producers or distributors of the advertisement do not agree with the decision of the relevant publicauthorities, they can appeal to court. Most often, the plaintiff will be the advertiser, who are the field of advertising of medicines arepharmaceutical companies, drugstores. The respondent – the relevant authority. This is how the jurisprudence in the field of medicinesadvertising is formed.Almost every case about medicines advertising is about false advertising in a form of «spreading misleading information». Caseshave been considered as to the actual dissemination of misleading information and the violation of certain special requirements for themedicines advertising. In particular, cases concerning: medicines «popularization»; «exaggeration» of medicines effect; giving theproducts features of medicines; on the use of physicians’ images in medicines advertising; medicine prices.Not all cases of «spreading misleading information» about medicines go to court. The legal practice in the field of medicinesadvertising is characterized by a certain ambiguity and depends largely on the evidence presented by the parties’ representatives. Thedecisions of the courts are based on the consideration of the circumstances of each case.

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Wariati, Ambar, and Muhammad Khoiruman. "Fenomena Berkurangnya Misleading Advertising pada Iklan Baris di Surat Kabar (Penegakan Etika Periklanan untuk Perlindungan Konsumen)." WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) 20, no. 1 (April 1, 2021): 18–27. http://dx.doi.org/10.22225/we.20.1.2778.18-27.

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Classified ads in newspapers are a form of advertisement widely used by small businesses or individuals who offer goods and services. This study aims to describe and explain the phenomenon of classified advertisements that often occur in newspapers, especially local newspapers, and to identify how far classified advertisements in newspapers follow advertising ethics and legislation so that readers as advertising objects are not misled by the information contained in the advertisements. This type of research is normative-empirical, which uses a qualitative approach. The research examines legislation, regulations that discuss advertising and consumer protection and empirically dig up information in the field about classified ad impressions in newspapers that are considered misleading advertising, and makes observations and digs up information to competent parties with the problem under study. The results showed that some classified advertisements in local newspapers with limited information made the advertisements misleading advertising. Still, there was the fact that there was a significant decrease in the number of classified ads in local newspapers as well as a reduction in the number of misleading advertising that was caused. This phenomenon is caused by 1) the number of classified advertisements as a whole has decreased drastically 2) The awareness of newspaper editors regarding consumer protection for advertisement readers in newspapers has begun to be implemented by accommodating Indonesian Pariwara Ethics, Law No: 8/1999 on Consumer Protection, Law No: 40/1999 concerning PRESS, Law No: 7 1996 concerning Food, and PP No.69 concerning Food Label and Advertising. 3) Much online advertising space, both paid and free, is also the cause of the reduction in misleading advertisements in newspapers today.

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Ullah, Najeeb, and Mustansar Hussain. "Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan." International Journal Of Innovation And Economic Development 1, no. 4 (2015): 49–69. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.14.2005.

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This paper aims to study the effect of Unethical advertising, misleading information or deception and stereotyping advertising impact on Customer purchase intention with mediating effect of word-of-mouth (WOM) in Pakistan. Based on variables, the authors tried to identify the effects of each variable to customer satisfaction. Data were collected through field research (questionnaire) among 600 Respondent who have their own different levels and fields like, Employee, students, and common people from twin city Islamabad & Rawalpindi. The results shows that unethical Advertising or misleading information and stereotyping advertising are negatively linked with customer buying behaviour or purchase intention, while word of mouth is also negatively associated with customer satisfaction. Limitations relate to the use of a non-probability sample and the restricted geographical area of the field research. There had a time constraint which could restrict many aspects of research for further elaboration.

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TULLOCH, J. "Ricelyte Advertising." Pediatrics 88, no. 3 (September 1, 1991): 658–59. http://dx.doi.org/10.1542/peds.88.3.658.

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We refer to promotional material for the Mead Johnson product Ricelyte which appeared recently in Pediatrics. This advertisement claimed that Ricelyte is "the first and only rice-based oral rehydration solution" and that it can appreciably reduce stool output during diarrhea. We feel this advertisement is misleading for the following reasons: 1. Contrary to what is suggested, Ricelyte does not contain rice, but "rice syrup solids." These are glucose syrup solids (or maltodextrins) extracted by controlled hydrolysis of rice starch.

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García-Nieto, María Teresa, Juan Enrique Gonzálvez-Vallés, and Mónica Viñarás-Abad. "Social Responsibility and Misleading Advertising of Health Products on the Radio. The Opinion of the Professionals." International Journal of Environmental Research and Public Health 18, no. 13 (June 28, 2021): 6912. http://dx.doi.org/10.3390/ijerph18136912.

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This research studies the opinion of advertising professionals in agencies, on the responsibility in relation to misleading advertising of health-related products, on the medium of radio. Through a closed survey of these professionals with different types of response, dichotomous, multiple choice and Likert scale, relevant results were obtained regarding compliance and application of the law and social responsibility linked to an advertising that directly affect health. The results show that only 10% of them know the legislation, although almost 90% of those surveyed consider it necessary to have legislative knowledge, and for only half of these, is it important. A large majority assure that the health sector should be one of the most protected sectors in the advertising world and, it should be noted, that the vast majority of the professionals surveyed view the legal restrictions on advertising in the health sector as positive. There is no unanimity as to who is responsible for the message, agency or advertiser. For its part, radio is presented as one of the most serious media and less prone to misleading advertising. To conclude, it can be stated that the professionals of the agencies do not perceive the existence of misleading advertising in the health sector, neither do they consider radio as one of the media where this deception can most occur. However, they coincide in stating that the health sector is one of the most dangerous if the damage that advertising deception can cause to consumers is considered.

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Chatterjee, P. "Advertising watchdog bans "misleading" commercial on rotavirus vaccination." BMJ 345, dec27 3 (December 27, 2012): e8682-e8682. http://dx.doi.org/10.1136/bmj.e8682.

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Sharma, Rishi Raj, and Subhash Chander. "What's Wrong with Misleading Advertising? — An Empirical Investigation." Asia Pacific Business Review 7, no. 1 (January 2011): 191–205. http://dx.doi.org/10.1177/097324701100700116.

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Miracle, Gordon E., Rein Rijkens, and Alastair Tempest. "The Saga of the Directive on Misleading Advertising." International Journal of Advertising 7, no. 2 (January 1988): 118–29. http://dx.doi.org/10.1080/02650487.1988.11107050.

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Grant, Jim. "False, Misleading, or Deceptive Advertising by CPA Firms." Journal of Professional Services Marketing 4, no. 2 (May 26, 1989): 111–16. http://dx.doi.org/10.1300/j090v04n02_09.

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Yu, Jing, Xue-Rui Peng, and Ming Yan. "Effects of age on memory for pragmatic implications in advertising." Journal of Pacific Rim Psychology 15 (January 2021): 183449092110004. http://dx.doi.org/10.1177/18344909211000452.

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People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.

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Petty, Ross D. "Advertising Law in the United States and European Union." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 2–13. http://dx.doi.org/10.1177/074391569701600102.

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Nearly 40% of the more than $270 billion spent on advertising throughout the world occurs in the United States and more than 25% more is spent in Europe (Adler 1996). Both the United States and European Union (EU) have a central government that is the source of marketwide law, as well as numerous states, each with its own individual laws. Although the EU drew on U.S. law when drafting its 1984 Directive on Misleading Advertising, many of its member states have legal traditions predating those of the United States, and they are reluctant to change. The author examines advertising law in both the United States and EU, specifically exploring the law of misleading, comparison, and unfair advertising. Differences between states in each market, the states and central government, and the United States and EU are analyzed to develop implications for both marketers and policy makers.

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Verma, D. P. S. "Regulating Misleading Advertisements: Legal Provisions and Institutional Framework." Vikalpa: The Journal for Decision Makers 26, no. 2 (April 2001): 51–58. http://dx.doi.org/10.1177/0256090920010205.

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In view of its adverse effect on consumer welfare, misleading advertising is sought to be regulated in most of the countries of the world. This note presents the legal provisions and institutional framework that regulate misleading advertisements in our country such as the MRTP Act, the Consumer Protection. Act, etc.

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Bengani, S. "Is comparison of the non-verifiable misleading comparative advertising?" Journal of Intellectual Property Law & Practice 6, no. 5 (February 11, 2011): 298–300. http://dx.doi.org/10.1093/jiplp/jpq223.

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FREE, D. "Nationwide protection against misleading physician advertising: The california model." Aesthetic Surgery Journal 18, no. 1 (January 1998): 61–62. http://dx.doi.org/10.1016/s1090-820x(98)80032-0.

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Vlassov, V. "Russia defies WHO antismoking convention by allowing misleading advertising." BMJ 337, dec01 2 (December 1, 2008): a2837. http://dx.doi.org/10.1136/bmj.a2837.

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Dugan, Candace Croucher. "Advertising, the Consumer Researcher and Products Liability." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 227–41. http://dx.doi.org/10.1177/074391568900800115.

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When a product's advertising is introduced in a products liability suit, marketers and consumer researchers can assist both the attorneys and the judge in interpreting its significance. Did the consumer rely on misleading advertising? Did this reliance cause the injury? Appropriate market research can help answer such questions.

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Gratale, Stefanie K., Angeline Sangalang, Erin K. Maloney, and Joseph N. Cappella. "Attitudinal Spillover from Misleading Natural Cigarette Marketing: An Experiment Examining Current and Former Smokers’ Support for Tobacco Industry Regulation." International Journal of Environmental Research and Public Health 16, no. 19 (September 23, 2019): 3554. http://dx.doi.org/10.3390/ijerph16193554.

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This research examined the influence of natural cigarette advertising on tobacco control policy support, and the potential for misbeliefs arising from exposure to cigarette marketing to affect such support. Ample research indicates that natural cigarettes such as Natural American Spirit (NAS) are widely and erroneously perceived as safer than their traditional counterparts because of their marketed “natural” composition. Yet regulatory action regarding natural cigarette marketing has been limited in scope, and little research has examined whether misleading product advertising affects support for related policy, an important component of the policy process. Here, we administered a large-scale randomized experiment (n = 1128), assigning current and former smokers in the United States to an NAS advertising condition or a control group and assessing their support for tobacco industry regulation. Results show that exposure to NAS advertising reduces support for policies to ban potentially misleading terminology from cigarette advertising, and these effects are stronger for daily smokers. Further, misinformed beliefs about the healthy composition of NAS partially mediate effects on policy support. Yet interestingly, exposure to NAS marketing does not reduce support for policies to establish standards for when certain terms are permissible in cigarette advertising. The results of this analysis indicate potential spillover effects from exposure to NAS advertising in the realm of support for regulatory action pertaining to tobacco industry marketing.

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BAKER, G. L. "In Reply: Ricelyte Advertising." Pediatrics 88, no. 3 (September 1, 1991): 659–60. http://dx.doi.org/10.1542/peds.88.3.659.

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When any new product is introduced to the market it is extremely important to evaluate all the experimental evidence needed to support the claims. In this regard, we take strong exception to the comments of Dr J. Tulloch who is concerned that a recent advertisement run in Pediatrics for Mead Johnson's newly introduced product, Ricelyte, is misleading. After more than 4 years of research and development, stimulated in part by the extensive efforts of the World Health Organization Diarrhoeal Disease Control Programs (CDD), the Mead Johnson Research Center successfully produced from rice flour, a refined, highly specific glucose polysaccharide, "rice syrup solids."

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Ahmad, Syed Rizwanuddin, and Sidney M. Wolfe. "Advertising in Pediatrics." Pediatrics 95, no. 4 (April 1, 1995): 617–18. http://dx.doi.org/10.1542/peds.95.4.617b.

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Four misleading advertisements published recently in Pediatrics have prompted us to write to you about the need for screening ads in your journal. Two of the ads involved antidiarrheals, namely loperamide (Imodium A-D; last appeared on page A24 in the December 1993 issue) and attapulgite (Donnagel; page A49 in the January 1994 issue), which have been banned or withdrawn in several countries for use in children because of safety reasons and lack of evidence of efficacy.1-3

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Ermakova, Irina Viktorovna. "Protection of consumer rights from unfair online advertising: certain theoretical and practical aspects." Юридические исследования, no. 7 (July 2021): 29–47. http://dx.doi.org/10.25136/2409-7136.2021.7.35978.

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The subject of this research is the legal norms aimed at regulation of relations in the sphere of protection of consumer rights with regards to online advertising, including contextual and targeted advertising, as well as other type advertising distributed over telecommunication networks. The object of this research is the social relations arising in the process of creation, placement, and consumer perception of the aforementioned types of advertising. Special attention is given to the theoretical and practical aspects of protecting the basic consumer rights in the context of distribution of the indicated types of advertising, as well as compliance to the corresponding legislative prescriptions by the advertisers, including prohibition to mislead consumers, requirement to distribute advertising over telecommunication networks after receiving advance consent of the consumer, etc. The article provides the examples of court decisions and decisions of the Federal Antimonopoly Service of the Russian Federation on consideration of the this category of cases. The novelty of this research consists in outlining the effective approaches of the courts and the Federal Antimonopoly Service of the Russian Federation applicable to the essence, concept and relevant issues of legal regulation of online advertising in the context of protection of consumer rights, including controversial aspects of qualification of online advertising in accordance with the criteria of misleading or deception, as well as questions on due processing of consumer consent to distribution of advertising over telecommunication networks. The author makes recommendations for the improvement of corresponding norms of the Federal Law “On Advertising” and the Federal Law “On The Protection of Competition”, namely to stipulate on the legislative level the provisions that qualify advertising as inappropriate if contains potentially misleading or deceptive content, as well as that consent to receive advertising through telecommunication networks should be in a written form and contain the signature of the consumer.

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Siambaton, Tulus, and Yosua Lorenzo Tarigan. "BENTUK PERLINDUNGAN HUKUM TERHADAP KONSUMEN AKIBAT IKLAN YANG MENYESATKAN PADA MEDIA CETAK." Visi Sosial Humaniora 1, no. 2 (December 18, 2020): 30–41. http://dx.doi.org/10.51622/vsh.v1i2.83.

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This study aims to determine the implementation of legal protection for consumers due to misleading print media advertising against misleading advertisements in print media viewed from Law No. 8 of 1999 on Consumer Protection because, in fact there are still consumers who do not know how the legal protection is due to such misleading advertising. The method used in the writing of this research is the method of library research that collects data by doing library material or secondary data that includes legislation, books, mass media, and other reading related to the writing of this research and field research methods , which is a research process by collecting data related to obtained directly from the field. In this study the collection of data in the form of interviews obtained at the place of pre-determined interviews. From the results of research obtain the form of legal protection that can be done by consumers due to misleading print media advertising is in the form of the Institution Consumer Protection Society (LPKSM) which has the task of one is to assist consumers in fighting for rights, which is based on the The Consumer Protection of Law in protecting consumers other than those officially established by the government, in Chapter IX Article 44 and the accountability of the respective business actors are those responsible for providing compensation for damage, pollution and / or consumer loss resulting from the consumption of goods and / or services produced or traded under Article 7, Article 19 paragraph (1) and Article 20 UUPK (The Consumer Protection of Law).

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Journal articles on the topic 'Misleading advertising'

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