Relevant bibliographies by topics / Mix de marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Mix de marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Mix de marketing"

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Ahmed, N. Md Faiyaz. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development Volume-1, Issue-5 (2017): 384–87. http://dx.doi.org/10.31142/ijtsrd2305.

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Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

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Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on ma
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Kubo, Tomokazu. "Variation of Marketing Mix:." Japan Marketing Journal 42, no. 1 (2022): 17–27. http://dx.doi.org/10.7222/marketing.2022.032.

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Aly, S., and I. Vrana. "Fuzzy expert marketing-mix model." Agricultural Economics (Zemědělská ekonomika) 51, No. 2 (2012): 69–79. http://dx.doi.org/10.17221/5079-agricecon.

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A marketing-mix setting model is presented. The all four P’s are integrated and identified. The model makes strong utilization of relevant experts’ knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment. Quantitative, qualitative, uncertain, and vague variables are handled necessary to provide a realistic solution. The proposed model is particularly applicable to changing business environments that are full of such qualitative, stochastic, uncertain, and vague var
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Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration b
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Shoham, Aviv. "Marketing-Mix Standardization:." Journal of Global Marketing 10, no. 2 (1996): 53–73. http://dx.doi.org/10.1300/j042v10n02_04.

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Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

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N., Md Faiyaz Ahmed. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 384–87. https://doi.org/10.31142/ijtsrd2305.

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The buzzword today in the Marketing Industry is "Rural Marketing" reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new and greatest opportunities to manufacturer. MNC's and Indian companies alike are now plugging into these huge markets. India is a country where the majority population, almost 70 lives in villages, there are 627000 villages in the country spread across its length and breadth. There are 25 official languages and some four hundred dialec
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Teguh Ali Fikri, Yudistia. "ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)." Journal of Business Administration 2, no. 1 (2023): 105–13. http://dx.doi.org/10.61317/js.v2i1.61.

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In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing
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Yustika, Gaung Perwira Yustika, and Deci Hardiningsih. "Penerapan Marketing Mix pada Mie Pedas Jajanan Milenialku." Ebisma (Economics, Business, Management, & Accounting Journal) 4, no. 1 (2024): 13–20. http://dx.doi.org/10.61083/ebisma.v4i1.41.

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Marketing mix is used to develop the most basic tactics or methods that can be used as a reference for preparing effective marketing. By implementing an appropriate and correct marketing mix by taking advantage of opportunities to increase sales, the position or position of the marketing mix in the market can be improved or maintained. The purpose of this research is to determine the application of the marketing mix carried out by Mie Pedas Jajanan Milenialku in running its business. The data collection technique in this research uses a qualitative method with a descriptive approach, which tak
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Dissertations / Theses on the topic "Mix de marketing"

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Repaská, Kristína. "Marketingový mix vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75325.

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The aim of presented Master's degree work is to analyze already established marketing mix of new business and to optimize it or suggest the new one. This master's thesis is divided into two parts, theoretical and practical. In theoretical part we have elaborated theoretical knowledge about marketing mix and its creating and summarized the basic analyses and theoretical resources, necessary to define particular parts of marketing mix. Second, practical part of this thesis includes a description of new established business Coffee Beer Wine bar u Kemov, characterization of the actual structure of
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Mirošová, Leona. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414478.

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The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.
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Šléglová, Miroslava. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442921.

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The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.
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Jamborová, Markéta. "Komunikační mix společnosti Tovares s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223855.

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This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable com
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Saint-Esteven, Alain. "Marketing mix et diététique." Bordeaux 2, 1992. http://www.theses.fr/1992BOR2P004.

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Konáš, Daniel. "Marketing historického objektu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16509.

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Thesis on topic Marketing of historical property dissertates of marketing of historical property in turistic region Jeseníky. Its fundamentals is to analyse specific parts of marketing conception of historical property. This thesis should also serve to clearing of marketing ideas about future movement of property with a contexture to their real feasibility. Its content is composed of methodological and practical parts. The conception consist in marketing analyse, definition of vision and mission statements, marketing targets, marketing strategies, activation of marketing mix (product, price, p
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Karasová, Barbora. "Komunikační mix denního stacionáře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223583.

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The main subject of the thesis “Communication mix of day-care centre“ is a proposition of a communication mix for the starting civic association JOHANKA. The first part focuses on the necessary theoretical data. The second part presents a philosophy of the day-care centre, market analysis, customer, competitors and SWOT analysis. The communication mix is proposed on the basis of the analyses and it will be effective for the day-care centre for gaining awareness in the market with the lowest cost possible.
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Turčanová, Pavlína. "Marketingová komunikace společnosti při vstupu na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443139.

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The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of
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Svobodová, Kateřina. "Návrh marketingové strategie pro firmu VISUS AGENCY, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222780.

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Fikejzová, Kristýna. "Marketingová komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377580.

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This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.
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Books on the topic "Mix de marketing"

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Mix, Marketing, ed. Le guide marketing mix. Marketing Mix, 1991.

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Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

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Baena, Guillermina. Credibilidad política y marketing mix. McGraw Hill, 1998.

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Robinson, Graham. The marketing mix: Video notes. Yorkshire Television, 1986.

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Rouffignac, Peter Danton de. Packaging in the marketing mix. Butterworth-Heinemann, 1990.

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Frank, Klaus. Die Smarte Marketing-Mix-Werkstatt. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40613-4.

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Codita, Roxana. Contingency Factors of Marketing-Mix Standardization. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6169-3.

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Hulme, Stephen F. Marketing mix: North Bridge Leisure Centre. [s.n.], 1986.

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Larrarte, Luis Barón. Marketing introduccion: del mix al plan. Universidad Pontificia Comillas, 1988.

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Yoon, Mike. Publishers' marketing mix instruments and customers' perception of marketing mix elements in UK computer book market. LCP, 2002.

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Book chapters on the topic "Mix de marketing"

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-6916-3_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02344-7_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing Arbeitsbuch. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8783-9_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing Arbeitsbuch. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-3863-3_4.

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Britzelmaier, Bernd, and Hans Peter Studer. "Marketing-Mix." In Starthilfe Marketing. Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-87178-7_7.

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Christa, Harald. "Marketing-Mix." In Grundwissen Sozio-Marketing. VS Verlag für Sozialwissenschaften, 2010. http://dx.doi.org/10.1007/978-3-531-92438-0_7.

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Pöllmann, Lorenz. "Marketing-Mix." In Kulturmarketing. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20137-1_4.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1995. http://dx.doi.org/10.1007/978-3-662-08498-4_6.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1992. http://dx.doi.org/10.1007/978-3-662-08499-1_6.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-662-22129-7_6.

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Conference papers on the topic "Mix de marketing"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
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Jermsittiparsert, Kittisak. "Service marketing mix and service value." In the 3rd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3361785.3361800.

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Railean, Еlena, and Natalia Cheradi. "The Marketing Mix As The Basis For The Implementation Of The Library's Marketing Strategy." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.72.

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The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the
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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Djokic, Nenad, Nikola Milicevic, and Ines Djokic. "Media Mix Budget Allocation." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_431.

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An important topic within marketing communications management is related to media mix budget allocation. In addition to traditional approaches, the new circumstances in which there is the use of digital marketing and the availability of a significantly greater volume of data yielded new possibilities in approaching the topic. Furthermore, one should not neglect the privacy regulations affecting future data availability. In all those considerations, the emphasis on different media effectiveness and its measurement is crucial. In this paper, the authors present different approaches to media mix
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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Chemsripong, Sujinda. "IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.895.

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The objective of this study was to determine the impact of the COVID-19 pandemic by examining the mar-keting mix strategy for Thai gem and jewelry businesses to find ways for business by exploring the marketing mix com-position of 369 jewelry and gems businesses in Thailand. Marketing mix difference was tested by using Paired Samples t-test during pre-and post-COVID and tested the hypothesis using multiple regression analysis. Results found that COVID-19 epidemic has affected almost every marketing mix component (price, distribution, sales promotion, and product) with a statistically significa
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Guagliardi, José, Mario Pacanhan, Cláudio Luiz Chiusoli, and Luciane Stahl. "Marketing imobiliário: uma abordagem preliminar do marketing mix no mercado de Londrina." In IV Seminário Internacional da LARES. Latin American Real Estate Society, 2004. http://dx.doi.org/10.15396/lares2004_marketing.

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Chumaidiyah, Endang. "Marketing mix strategy in increasing marketing performance in Indonesia telecommunication services companies." In 2013 International Conference of Information and Communication Technology (ICoICT). IEEE, 2013. http://dx.doi.org/10.1109/icoict.2013.6574615.

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Reports on the topic "Mix de marketing"

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Bonfrer, Andre, Ernst Berndt, and Alvin Silk. Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test. National Bureau of Economic Research, 2006. http://dx.doi.org/10.3386/w12756.

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Yang, Liying, Yi Qian, and Hui Xie. Handling Endogenous Marketing Mix Regressors in Correlated Heterogeneous Panels with Copula Augmented Mean Group Estimation. National Bureau of Economic Research, 2024. https://doi.org/10.3386/w33265.

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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
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Bien, Amos, Martha Honey, Abigail Rome, and Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, 2007. http://dx.doi.org/10.18235/0010705.

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This guide is part of a series of practical, how-to handbooks on sustainable tourism certification. These handbooks are based on research and reports done by the Center on Ecotourism and Sustainable Development (CESD) and The International Ecotourism Society (TIES) as part of a certification project directed by the Rainforest Alliance and funded by the IDB/MIF.
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Rohozynsky, Oleksandr, Christie Billingsley, and Annette Bongiovanni. The AFFORD Health Marketing Initiative in Uganda: Mid-term evaluation. Population Council, 2009. http://dx.doi.org/10.31899/hiv11.1018.

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Benabed Merchán, Sara, and Noelia Gonzalo Hevia. LA EMOCIÓN COMO MOTOR ESTRATÉGICO EN LA SERVITIZACIÓN: UN ESTUDIO CONCEPTUAL DEL USO DEL MARKETING EN LA GENERACIÓN DE VALOR EXPERIENCIAL. Fundación Avanza, 2025. https://doi.org/10.60096/fundacionavanza/14602025.

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Me ha encantado la experiencia de hacer este artículo. El equipo de DACIU es increíble, desde el director, el presidente, hasta mi tutora. Agradezco mucho esta oportunidad; el proyecto superó mis expectativas por su gran equipo humano.
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Kulinna, Matthias. Ethnomarketing in Deutschland : die Konstruktion von Ethnizität durch Marketingakteure. Goethe-Universität, Institut für Humangeographie, 2007. http://dx.doi.org/10.21248/gups.1093.

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Die vorliegende Arbeit verdeutlicht für das Handlungsfeld „Ethnomarketing in Deutschland“, wie ethnische Grenzen gezogen werden. Sein Ausgangspunkt ist der gesellschaftliche Diskurs über das Deutschsein und seine Gegenstücke: das Türkische, Russische, Orientalische, Südländische usw.. Im Niemandsland zwischen Fremdem und Eigenem führen die Akteure des Ethnomarketings ihr eigenes Spiel mit der Ethnizität auf, indem sie sich die kursierenden ethnischen Zuschreibungen zu nutze machen. Sie übernehmen selektiv die im Diskurs vorgefundenen ethnischen Konstruktionen eines „kollektiven Gedächtnisses“
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Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, 2021. http://dx.doi.org/10.22617/wps210259-2.

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This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on loca
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Czowalla, Lucas, Andreas Blechschmidt, Dahlia Busch, et al. Handlungsansätze zur verbesserten Verknüpfung von Fahrrad und Öffentlichem Verkehr. Goethe-Universität, Institut für Humangeographie, 2018. http://dx.doi.org/10.21248/gups.40317.

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Abstract:
Die Verknüpfung des Fahrrades mit dem Öffentlichen Verkehr (ÖV) kann den Umweltverbund stärken, den Übergang von einem Verkehrssystem auf das andere erleichtern und eine attraktive Alternative zum motorisierten Individualverkehr schaffen. Die vorliegende Arbeit repräsentiert den zweiten umfassenden Projektbericht innerhalb des Forschungsprojektes „Verbesserte Integration des Fahrrads in den öffentlichen Verkehr – Systematische Erschließung von Handlungsoptionen und Bewertung von Best-Practices“. Im ersten Projektbericht (ebenfalls in dieser Arbeitspapierreihe erschienen – Nr. 15) wurden die En
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10

Bleichschmidt, Andreas. "Mobilität ist Kultur"? : die Beteiligung der Bevölkerung an der Entwicklung der Mobilitätskultur in Zürich und Frankfurt am Main im Vergleich. Goethe-Universität, Institut für Humangeographie, 2012. http://dx.doi.org/10.21248/gups.27460.

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Mobilität ist Kultur“ – mit diesem Motto wird seit mehreren Jahren für das Verkehrs- und Mobilitätskonzept der Stadt Zürich geworben. Das Ziel dieses Züricher Konzepts ist die lang-fristige Etablierung einer nachhaltigen Mobilitätskultur. Eine wesentliche Teilstrategie bei der Umsetzung des Konzepts ist dabei neben verkehrsplanerischen Aspekten (z.B. die gezielte Förderung bzw. der Ausbau des ÖPNV sowie des Fuß- und Radverkehrs) die umfassende und frühzeitige Information der Bevölkerung über Verkehrsplanungsverfahren und die Beteili-gung an den entsprechenden Entscheidungen. Weiterhin wird her
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