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Books on the topic 'Mix de marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Mix, Marketing, ed. Le guide marketing mix. Marketing Mix, 1991.

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2

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

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3

Baena, Guillermina. Credibilidad política y marketing mix. McGraw Hill, 1998.

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4

Robinson, Graham. The marketing mix: Video notes. Yorkshire Television, 1986.

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5

Rouffignac, Peter Danton de. Packaging in the marketing mix. Butterworth-Heinemann, 1990.

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6

Frank, Klaus. Die Smarte Marketing-Mix-Werkstatt. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40613-4.

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7

Codita, Roxana. Contingency Factors of Marketing-Mix Standardization. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6169-3.

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8

Hulme, Stephen F. Marketing mix: North Bridge Leisure Centre. [s.n.], 1986.

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9

Larrarte, Luis Barón. Marketing introduccion: del mix al plan. Universidad Pontificia Comillas, 1988.

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10

Yoon, Mike. Publishers' marketing mix instruments and customers' perception of marketing mix elements in UK computer book market. LCP, 2002.

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11

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81481-4.

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12

Carter, Stephen. The marketing mix: Social variety : video notes. Yorkshire Television Ltd, 1988.

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13

Frey, Albert Wesley. Effective marketing mix: Programming for optimum results. Amos Tuck School of Business Admin, 2004.

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14

Savage, Aaran B. Sports sponsorship in the marketing communications mix. The Author], 1996.

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15

A, Kerin Roger, and O'Regan Rob 1961-, eds. Marketing mix decisions: New perspectives and practices. American Marketing Association, 2008.

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16

Lilien, Gary L. Marketing mix analysis with Lotus 1-2-3. The Scientific Press, 1986.

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17

Waterschoot, Walter van. The 4P classification of the marketing mix revisited. American Marketing Association, 1992.

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18

Ben-Zenou, Claudine. Discuss the value of Viral marketing as part of the online marketing mix. LCP, 2000.

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19

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Marketing Science Institute, 1989.

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20

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Marketing Science Institute, 1989.

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21

Chaieb, Hejer, Myriam Ertz, and Imen Latrous. Applying Marketing Mix Modeling for the Marketing Strategies of a Regional Amusement Park. SAGE Publications Ltd, 2025. https://doi.org/10.4135/9781036213053.

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22

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute, 1995.

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23

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute, 1995.

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24

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

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25

Associates, Wedgwood Markham. Targeting the specifier: The marketing communications mix : 2000 report. Wedgwood Markham Associates (Coach House, Ealing Green, London W5 5ER, 2000.

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26

Sanjay, Sood, and Marketing Science Institute, eds. Brand equity and the marketing mix: Creating customer value. Marketing Science Institute, 1995.

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27

Marketing Science Institute. Research Program, ed. Marketing and the changing information environment: Implications for strategy, structure, and the marketing mix. Marketing Science Institute, 1989.

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28

Gallagher, Richard R. Marketing Mix. Tutor Tape, 1990.

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29

Chollet, Michel. Marketing Mix, El. Deusto, 1992.

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30

Gutiérrez Forero, Juan Sebastián. MAPA MARKETING MIX. Universidad Santo Tomas, 2021. http://dx.doi.org/10.15332/dt.inv.2021.02187.

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31

Jochum, Sascha. Bildungsmarketing: Marktforschung, strategisches Marketing, Marketing-Mix. GRIN Verlag GmbH, 2007.

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32

Marketing Mix e tudes. Marketing Mix., 1993.

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33

Lee, Khai Sheang. Equilibrium marketing mix strategies. 1993.

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34

Anker, Julia. Ethik im Marketing-Mix. GRIN Verlag GmbH, 2007.

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35

Ozturan, Mercan. Marketing-Mix der Pharmaindustrie. GRIN Verlag GmbH, 2015.

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36

Barth, Klaus, and Hans-Joachim Theis. Hotel- Marketing. Strategien - Marketing- Mix - Planung - Kontrolle. Dr. Th. Gabler Verlag, 1998.

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37

Barth, Klaus, and Hans-Joachim Theis. Hotel-Marketing: Strategien -- Marketing-Mix -- Planung -- Kontrolle. Westdeutscher Verlag GmbH, 2013.

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38

Marketing-Mix: Die Sieben P's des Marketing. Cornelsen Verlag GmbH & Co., 2006.

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39

Hotel-Marketing: Strategien, Marketing-Mix, Planung, Kontrolle. Westdeutscher Verlag GmbH, 2013.

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40

Mittelstaedt, Max. Marketing Management: Stratégie Marketing, Communication et Marketing, Plan Marketing, Marketing Mix Expliquées Simplement. Independently Published, 2020.

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41

Tesfa, Dereje. Marketing Mix and Strategy for Ethiopia's Coffee Marketing. GRIN Verlag GmbH, 2019.

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42

The Marketing mix - social variety. Yorkshire for Channel Four, 1988.

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43

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Springer, 1993.

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44

Schmitt, Melanie. Internationaler Marketing-Mix. Kommunikations-Strategien. GRIN Verlag GmbH, 2017.

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45

UNTERRICHTSSKRIPT MARKETING: VOM MARKETING-MANAGEMENT-PROZESS BIS ZUM MIX. GRIN Verlag GmbH, 2011.

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46

Marketing bei Spielfilmen - Marketing-Mix des ersten Kinostart-Wochenendes. GRIN Verlag GmbH, 2007.

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47

Pocket Business. Marketing-Mix: Vom klassischen Marketing zum Dienstleistungsmarketing. Bibliograph. Instit. GmbH, 2012.

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48

Kirchner, Anastasia. Produkt-Strategien Im Internationalen Marketing-Mix. GRIN Verlag GmbH, 2017.

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49

Marketing mix: Conceptos, estrategias y aplicaciones. Diaz de Santos, 1990.

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50

Marketing-Mix Im Produkt- und Dienstleistungssektor. GRIN Verlag GmbH, 2017.

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