Log in

Relevant bibliographies by topics / Mix de marketing / Journal articles

To see the other types of publications on this topic, follow the link: Mix de marketing.

Journal articles on the topic 'Mix de marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Mix de marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Ahmed, N. Md Faiyaz. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development Volume-1, Issue-5 (2017): 384–87. http://dx.doi.org/10.31142/ijtsrd2305.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

Full text

Abstract:

Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on ma

APA, Harvard, Vancouver, ISO, and other styles

3

Kubo, Tomokazu. "Variation of Marketing Mix:." Japan Marketing Journal 42, no. 1 (2022): 17–27. http://dx.doi.org/10.7222/marketing.2022.032.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Aly, S., and I. Vrana. "Fuzzy expert marketing-mix model." Agricultural Economics (Zemědělská ekonomika) 51, No. 2 (2012): 69–79. http://dx.doi.org/10.17221/5079-agricecon.

Full text

Abstract:

A marketing-mix setting model is presented. The all four P&rsquo;s are integrated and identified. The model makes strong utilization of relevant experts&rsquo; knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment. Quantitative, qualitative, uncertain, and vague variables are handled necessary to provide a realistic solution. The proposed model is particularly applicable to changing business environments that are full of such qualitative, stochastic, uncertain, and vague var

APA, Harvard, Vancouver, ISO, and other styles

5

Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

Full text

Abstract:

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration b

APA, Harvard, Vancouver, ISO, and other styles

6

Shoham, Aviv. "Marketing-Mix Standardization:." Journal of Global Marketing 10, no. 2 (1996): 53–73. http://dx.doi.org/10.1300/j042v10n02_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

N., Md Faiyaz Ahmed. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 384–87. https://doi.org/10.31142/ijtsrd2305.

Full text

Abstract:

The buzzword today in the Marketing Industry is "Rural Marketing" reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new and greatest opportunities to manufacturer. MNC's and Indian companies alike are now plugging into these huge markets. India is a country where the majority population, almost 70 lives in villages, there are 627000 villages in the country spread across its length and breadth. There are 25 official languages and some four hundred dialec

APA, Harvard, Vancouver, ISO, and other styles

9

Teguh Ali Fikri, Yudistia. "ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)." Journal of Business Administration 2, no. 1 (2023): 105–13. http://dx.doi.org/10.61317/js.v2i1.61.

Full text

Abstract:

In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing

APA, Harvard, Vancouver, ISO, and other styles

10

Yustika, Gaung Perwira Yustika, and Deci Hardiningsih. "Penerapan Marketing Mix pada Mie Pedas Jajanan Milenialku." Ebisma (Economics, Business, Management, & Accounting Journal) 4, no. 1 (2024): 13–20. http://dx.doi.org/10.61083/ebisma.v4i1.41.

Full text

Abstract:

Marketing mix is used to develop the most basic tactics or methods that can be used as a reference for preparing effective marketing. By implementing an appropriate and correct marketing mix by taking advantage of opportunities to increase sales, the position or position of the marketing mix in the market can be improved or maintained. The purpose of this research is to determine the application of the marketing mix carried out by Mie Pedas Jajanan Milenialku in running its business. The data collection technique in this research uses a qualitative method with a descriptive approach, which tak

APA, Harvard, Vancouver, ISO, and other styles

11

Londhe, B. R. "Marketing Mix for Next Generation Marketing." Procedia Economics and Finance 11 (2014): 335–40. http://dx.doi.org/10.1016/s2212-5671(14)00201-9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Mahmoud, Thoria Omer. "Green Marketing: A Marketing Mix concept." International Journal of Electrical, Electronics and Computers 4, no. 1 (2019): 20–26. http://dx.doi.org/10.22161/eec.4.1.3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Grönroos, Christian. "From Marketing Mix to Relationship Marketing." Management Decision 32, no. 2 (1994): 4–20. http://dx.doi.org/10.1108/00251749410054774.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Syukur, Patah Abdul, and Fahmi Syahbudin. "KONSEP MARKETING MIX SYARIAH." JURNAL EKONOMI DAN PERBANKAN SYARIAH 5, no. 1 (2020): 71–94. http://dx.doi.org/10.46899/jeps.v5i1.167.

Full text

Abstract:

ABSTRAK. Pokok permasalahan yang akan dibahas dalam penulisan ini adalah konsep marketing mix yang sesuai dengan syariah. Penilaian konsep marketing mix yang sesuai syariah ini menilai variabel Product (Produk), Price (Harga), Place (Penempatan), dan Promotion (Promosi) dengan aturan-aturan muamalah dalam islam. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan konsep marketing mix syariah, serta sebagai kontribusi keilmuan berkaitan dengan marketing mix syariah. Teori yang digunakan dalam penelitian ini yaitu teori marketing, marketing mix, serta teori tentang muamalah yangse

APA, Harvard, Vancouver, ISO, and other styles

15

NDENDELE, Chico BOLO, Emile BUDIMO AYELE, and Shadrack ATIGADA ODIBOBI. "ANALYSE MIX MARKETING DES INDUSTRIES HOTELIERES DE LA VILLE D’ISIRO." IJRDO - Journal of Business Management 8, no. 8 (2022): 12–26. http://dx.doi.org/10.53555/bm.v8i8.5276.

Full text

Abstract:

La présente enquête porte sur l’analyse mix-marketing des industries hôtelières de la Ville d’Isiro. Les résultats obtenus démontrent que les principales causes de faible application des stratégies classiques de mix-marketing dans les industries hôtelières de la ville d’Isiro seraient les insuffisances remarquables des études de marché, la non-maitrise d’autres outils marketings, l’intuition et le moindre usage de la NTIC (l’internet, radio, tv). En outre, les principales causes de faible application des stratégies classiques mix-marketing seraient dépendantes des canaux de communication et de

APA, Harvard, Vancouver, ISO, and other styles

16

Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

Full text

Abstract:

Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk

APA, Harvard, Vancouver, ISO, and other styles

17

Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS." International Journal of Research -GRANTHAALAYAH 4, no. 6 (2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

Full text

Abstract:

Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of ser

APA, Harvard, Vancouver, ISO, and other styles

18

Brooks, Neil, and Lyndon Simkin. "Judging marketing mix effectiveness." Marketing Intelligence & Planning 30, no. 5 (2012): 494–514. http://dx.doi.org/10.1108/02634501211251025.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Robins, Fred. "The E-Marketing Mix." Marketing Review 1, no. 2 (2000): 249–74. http://dx.doi.org/10.1362/1469347002529134.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Pribilovics, Rosanna M. G. "Marketing Mix Case Study." Health Marketing Quarterly 2, no. 4 (1985): 75–87. http://dx.doi.org/10.1300/j026v02n04_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Woodruff, Christopher E. "Developing the Marketing Mix." Optometry - Journal of the American Optometric Association 75, no. 4 (2004): 251–56. http://dx.doi.org/10.1016/s1529-1839(04)70053-6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Martin, Diane M. "The entrepreneurial marketing mix." Qualitative Market Research: An International Journal 12, no. 4 (2009): 391–403. http://dx.doi.org/10.1108/13522750910993310.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Devi, Shinta Prasetia, Early Harison Mahardhika, Wening Patmi Rahayu, and Agung Winarno. "Marketing Mix dan Kewirausahaan." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 1 (2025): 56–76. https://doi.org/10.58192/ebismen.v4i1.3139.

Full text

Abstract:

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business

APA, Harvard, Vancouver, ISO, and other styles

24

Ismawati, Putri, Hervina Puspita Darmayanti, Yati Sulastri, Dimas Bayu Prasetyo, and Anna Wulandari. "Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen yang Dimediasi oleh Kepuasan Konsumen Les Privat Be Smart Student (Studi Kasus: Yayasan Pendidikan Ruang Ilmu Cikarang)." Jurnal Kajian Ilmiah 25, no. 1 (2025): 1–8. https://doi.org/10.31599/qhvn0v39.

Full text

Abstract:

The marketing mix is a set of controllable tactical marketing tools that companies combine to generate desired responses in their target markets. The main objective of this study is to examine the influence of the marketing mix on customer satisfaction, the impact of the marketing mix on customer loyalty, and the role of customer satisfaction in mediating the relationship between the marketing mix and customer loyalty. This research employs a quantitative method, involving customer loyalty as the dependent variable, the marketing mix as the independent variable, and customer satisfaction as th

APA, Harvard, Vancouver, ISO, and other styles

25

Lahtinen, Ville, Timo Dietrich, and Sharyn Rundle-Thiele. "Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context." Journal of Social Marketing 10, no. 3 (2020): 357–75. http://dx.doi.org/10.1108/jsocm-10-2018-0122.

Full text

Abstract:

Purpose The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing mix (4Ps). Design/methodology/approach This research applies a field experiment to assess whether the application of a full marketing mix (4P) is more effective than a promotion only campaign (1P) when aiming to increase fruit and vegetable (FV) int

APA, Harvard, Vancouver, ISO, and other styles

26

Valli, Ulavala Amrutha. "Empowering Local Community and Bringing Awareness for Alternative Tourism." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 07 (2024): 1–13. http://dx.doi.org/10.55041/ijsrem36324.

Full text

Abstract:

One of the most well –known concepts in marketing is the marketing mix which is also known as 7P’s of marketing and customer oriented marketing approach also known as 4A’s of marketing. But, in present scenario of marketing 7P’s dominates the 4A’s it means marketing mix dominating the customer oriented marketing approach. This study contributes both marketing mix and customer oriented marketing approach are necessary for effective marketing. Key words : 7P’s(marketing mix) and 4A’s(customer oriented marketing approach)

APA, Harvard, Vancouver, ISO, and other styles

27

Abratt, R. "Marketing ethics and the marketing mix: Managerial issues." South African Journal of Business Management 20, no. 3 (1989): 95–100. http://dx.doi.org/10.4102/sajbm.v20i3.948.

Full text

Abstract:

Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews some of the issues involved. It deals with marketing ethics and its problems and then discusses the role of ethics in the marketing mix. The article calls for marketers to adhere to ethical standards of conduct or face the consequences.

APA, Harvard, Vancouver, ISO, and other styles

28

Rubiyatno, Rubiyatno. "Green Marketing in Tourism Village Development; Marketing Mix." Dinasti International Journal of Education Management And Social Science 6, no. 2 (2025): 1599–608. https://doi.org/10.38035/dijemss.v6i2.3800.

Full text

Abstract:

The application of the green marketing mix in tourism, especially in tourism villages, involves marketing strategies that consider aspects of environmental sustainability in the development, promotion, pricing, and distribution of tourism products in tourism villages. Tourism villages are tourism products that are developed based on the potential of the village, both in the form of community, nature, and culture as an identity that has tourist attractions. Previous research related to green marketing mix has not specifically examined the influence of green marketing mix on tourist interest in

APA, Harvard, Vancouver, ISO, and other styles

29

Phadtare, Milind, and Manishi Guha. "Project Marketing: Formulation of an Ideal Marketing Mix." Journal of Real Estate, Construction & Management 21, no. 1 (2006): 45–58. https://doi.org/10.1177/2977657020060105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Sari, Rora Puspita. "Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business." ETIKONOMI 16, no. 1 (2017): 115–26. http://dx.doi.org/10.15408/etk.v16i1.3950.

Full text

Abstract:

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of

APA, Harvard, Vancouver, ISO, and other styles

31

Juju, Undang, and Tatang Supriadi. "MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE." Jurnal Riset Bisnis dan Manajemen 17, no. 1 (2024): 29–40. http://dx.doi.org/10.23969/jrbm.v17i1.12062.

Full text

Abstract:

The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and struc

APA, Harvard, Vancouver, ISO, and other styles

32

Frans Sudirjo, I Nyoman Tri Sutaguna, Kaharuddin Kaharuddin, Arief Yanto Rukmana, and Betty Rahayu. "Antam Marketing Mix Strategy Group." Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan 1, no. 4 (2023): 237–54. http://dx.doi.org/10.58192/wawasan.v1i4.1259.

Full text

Abstract:

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajar

APA, Harvard, Vancouver, ISO, and other styles

33

Muhammad Zainal Abidin. "Pengaruh Marketing Mix Dan Customer Shariah Relationship Marketing Terhadap Loyalitas Nasabah di BSM KC Krian." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 1 (2023): 35–45. http://dx.doi.org/10.61132/nuansa.v2i1.628.

Full text

Abstract:

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.

APA, Harvard, Vancouver, ISO, and other styles

34

Baidya, Mehir Kumar, and Bipasha Maity. "Managing marketing mix competition dynamics." International Journal of Business Forecasting and Marketing Intelligence 7, no. 3 (2022): 277. http://dx.doi.org/10.1504/ijbfmi.2022.122900.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.

Full text

Abstract:

In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and

APA, Harvard, Vancouver, ISO, and other styles

36

Baidya, Mehir Kumar. "Managing marketing mix competition dynamics." International Journal of Business Excellence 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbex.2021.10046996.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Edwin Putra Surya Prasetyo. "Analisis Marketing Mix DBL Academy." Jurnal Indonesia Sosial Sains 2, no. 6 (2021): 878–93. http://dx.doi.org/10.36418/jiss.v2i6.339.

Full text

Abstract:

Olahraga merupakan salah satu pengembangan minat dan bakat manusia yang dapat diasah sejak dini. Salah satu olahraga yang digemari oleh masyarakat Indonesia adalah bola basket. Bola basket cukup populer namun jarang sekali perkembangan minat dan bakat pada olahraga ini terpantau sejak dini. DBL Academy merupakan sarana menyalurkan dan menimba ilmu serta pengembangan diri dari para pesertanya sejak dini. Metode pemasaran DBL Academy menjadi tantangan karena menyasar peserta kelas menengah ke atas sehingga memerlukan metode pemasaran khusus untuk menarik perhatian terutama dari calon mahasiswa D

APA, Harvard, Vancouver, ISO, and other styles

38

Maity, Bipasha, and Mehir Baidya. "Managing marketing mix competition dynamics." International Journal of Business Forecasting and Marketing Intelligence 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijbfmi.2022.10045674.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Lehtinen, Uolevi. "Combining mix and relationship marketing." Marketing Review 11, no. 2 (2011): 117–36. http://dx.doi.org/10.1362/146934711x589363.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Wise, Rick, and Niren Sirohi. "Finding the best marketing mix." Journal of Business Strategy 26, no. 6 (2005): 10–11. http://dx.doi.org/10.1108/02756660510632975.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Graber, Michael. "FEATUREMashing up the marketing mix." Interactions 15, no. 4 (2008): 22–25. http://dx.doi.org/10.1145/1374489.1374494.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Logman, Marc. "Marketing mix customization and customizability." Business Horizons 40, no. 6 (1997): 39–44. http://dx.doi.org/10.1016/s0007-6813(97)90066-5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Boulding, William, and Eunkyu Lee. "Differentiation via the marketing mix." Marketing Letters 3, no. 4 (1992): 343–56. http://dx.doi.org/10.1007/bf00993919.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Simons, Luuk P. A., and Harry Bouwman. "Designing a marketing channel mix." International Journal of Information Technology and Management 5, no. 4 (2006): 229. http://dx.doi.org/10.1504/ijitm.2006.012037.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Gudmundsson, Joachim, Pat Morin, and Michiel Smid. "Algorithms for Marketing-Mix Optimization." Algorithmica 60, no. 4 (2010): 1004–16. http://dx.doi.org/10.1007/s00453-010-9393-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Gilaninia, Shahram, Mohammad Taleghani, and Nadia Azizi. "Marketing Mix And Consumer Behavior." Kuwait Chapter of Arabian Journal of Business and Management Review 2, no. 12 (2013): 53–58. http://dx.doi.org/10.12816/0001270.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Robinson, William T. "Marketing Mix Reactions to Entry." Marketing Science 7, no. 4 (1988): 368–85. http://dx.doi.org/10.1287/mksc.7.4.368.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Collier, David A. "New Marketing Mix Stresses Service." Journal of Business Strategy 12, no. 2 (1991): 42–45. http://dx.doi.org/10.1108/eb039402.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

FONG-BEYETTE, MARGARET L. "Do Counseling and Marketing Mix?" Counselor Education and Supervision 27, no. 4 (1988): 315–19. http://dx.doi.org/10.1002/j.1556-6978.1988.tb00773.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Catana, Stefan, and Sorin-George Toma. "Marketing Mix in Healthcare Services." Ovidius University Annals. Economic Sciences Series 21, no. 1 (2021): 485–89. http://dx.doi.org/10.61801/ouaess.2021.1.69.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!