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1

Kim, Ki-Yun, Kyung Sang Lee, and Beomsoo Kim. "Protection Motivation of IP Camera Users: A Mixed Methods Approach." E-Business Studies 19, no. 1 (February 28, 2018): 227–45. http://dx.doi.org/10.20462/tebs.2018.2.19.1.227.

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Rinne, Tiffany, and John Fairweather. "A Mixed Methods Approach." Journal of Mixed Methods Research 6, no. 3 (September 9, 2011): 166–83. http://dx.doi.org/10.1177/1558689811420572.

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Brotto, Lori A., Gail Knudson, Jess Inskip, Katherine Rhodes, and Yvonne Erskine. "Asexuality: A Mixed-Methods Approach." Archives of Sexual Behavior 39, no. 3 (December 11, 2008): 599–618. http://dx.doi.org/10.1007/s10508-008-9434-x.

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Leech, Nancy L., Amy B. Dellinger, Kim B. Brannagan, and Hideyuki Tanaka. "Evaluating Mixed Research Studies: A Mixed Methods Approach." Journal of Mixed Methods Research 4, no. 1 (October 13, 2009): 17–31. http://dx.doi.org/10.1177/1558689809345262.

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Sadan, Vathsala. "Mixed Methods Research: A New Approach." International Journal of Nursing Education 6, no. 1 (2014): 254. http://dx.doi.org/10.5958/j.0974-9357.6.1.052.

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Kemper, Rudo. "Qualitative GIS: A Mixed Methods Approach." Journal of Ecological Anthropology 17, no. 1 (December 2014): 46–48. http://dx.doi.org/10.5038/2162-4593.17.1.5.

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Suryani, Angela O., Fons J. R. Van de Vijver, Ype H. Poortinga, and Bernadette N. Setiadi. "Indonesian leadership styles: A mixed-methods approach." Asian Journal of Social Psychology 15, no. 4 (August 13, 2012): 290–303. http://dx.doi.org/10.1111/j.1467-839x.2012.01384.x.

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Pearson, Alan, Heath White, Fiona Bath-Hextall, Susan Salmond, Joao Apostolo, and Pamela Kirkpatrick. "A mixed-methods approach to systematic reviews." International Journal of Evidence-Based Healthcare 13, no. 3 (September 2015): 121–31. http://dx.doi.org/10.1097/xeb.0000000000000052.

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Osborne, Tess, and Phil Ian Jones. "Biosensing and geography: A mixed methods approach." Applied Geography 87 (October 2017): 160–69. http://dx.doi.org/10.1016/j.apgeog.2017.08.006.

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Newman, Isadore, Janine Lim, and Fernanda Pineda. "Content Validity Using a Mixed Methods Approach." Journal of Mixed Methods Research 7, no. 3 (February 19, 2013): 243–60. http://dx.doi.org/10.1177/1558689813476922.

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Ghosh, Rajashi. "Mixed Methods Research." International Journal of Adult Vocational Education and Technology 7, no. 2 (April 2016): 32–41. http://dx.doi.org/10.4018/ijavet.2016040103.

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Mixed methods research (MMR) is increasingly becoming a popular methodological approach in several fields due to the promise it holds for comprehensive understanding of complex problems being researched. However, researchers interested in MMR often lack reference to a guide that can explain the key issues pertaining to the paradigm wars influencing MMR, different objectives of MMR, choice of MMR designs, and articulation of research questions in MMR. This paper addresses that gap through providing a peek into these issues through illustrative examples. This brief introduction to MMR is meant to encourage readers to delve deeper into the MMR literature and make informed decisions in designing and implementing MMR studies.
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Eckhardt, Ann L., and Holli A. DeVon. "The MIXED framework: A novel approach to evaluating mixed-methods rigor." Nursing Inquiry 24, no. 4 (February 9, 2017): e12189. http://dx.doi.org/10.1111/nin.12189.

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Wu, Philip. "A Mixed Methods Approach to Technology Acceptance Research." Journal of the Association for Information Systems 13, no. 3 (March 2012): 172–87. http://dx.doi.org/10.17705/1jais.00287.

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Chandrasekharan, Nishida. "Practical Approach to Mixed Methods Research for Clinicians." Nepal Journal of Epidemiology 9, no. 1 (March 31, 2019): 753–54. http://dx.doi.org/10.3126/nje.v9i1.24002.

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As a clinician, finding the time as well as the opportunity to pursue and follow research actively is usually quite challenging. Moreover, with the passage of time, a focus on developing research falls by the wayside in our emphasis on patient care and the related demands on time and energy.
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Rutherford, Alasdair, and Alison Bowes. "Networks of Informal Caring: A Mixed-Methods Approach." Canadian Journal on Aging / La Revue canadienne du vieillissement 33, no. 4 (October 29, 2014): 473–87. http://dx.doi.org/10.1017/s0714980814000361.

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RÈSUMÈLa prise en charge des soins des personnes âgées est un phénomène complexe et un sujet de préoccupation politique urgent. En rassemblant des littératures sur les prises en charge des soins venant des domaines de la gerontologie sociale et de l’economie, nous rapportons les résultats d’un projet de méthodes mixtes explorant les réseaux de prise en charge des soins informels. À l’aide de données quantitatives provenant du « British Household Panel Survey » (sondage officiel sur des menages britanniques), ainsi que des entretiens qualitatifs avec des personnes âgées et des travailleurs sociaux informels, nous décrivons des réseaux de prise en charge des soins informels différents, et les facteurs et processus décisifs qui ont contribué à la formation des réseaux. Une approche basée sur des réseaux de prise en charge des soins permet une étude à la fois quantitative et qualitative, et peut être utilisée pour explorer plusieurs questions importantes.
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Rutten, Lex, and Christien Klein-Laansma. "Improving cough treatment with a mixed methods approach." Homeopathy 105, no. 1 (February 2016): 21–22. http://dx.doi.org/10.1016/j.homp.2015.12.033.

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Hall, Jori N., and Katherine E. Ryan. "Educational Accountability: A Qualitatively Driven Mixed-Methods Approach." Qualitative Inquiry 17, no. 1 (December 16, 2010): 105–15. http://dx.doi.org/10.1177/1077800410389761.

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Rice, Eric, Ian W. Holloway, Anamika Barman-Adhikari, Dahlia Fuentes, C. Hendricks Brown, and Lawrence A. Palinkas. "A Mixed Methods Approach to Network Data Collection." Field Methods 26, no. 3 (January 27, 2014): 252–68. http://dx.doi.org/10.1177/1525822x13518168.

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Gabb, Jacqui. "Researching Family Relationships: A Qualitative Mixed Methods Approach." Methodological Innovations Online 4, no. 2 (August 2009): 37–52. http://dx.doi.org/10.1177/205979910900400204.

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Frias, Kellilynn M., and Deidre Popovich. "An experiential approach to teaching mixed methods research." Journal of Education for Business 95, no. 3 (July 9, 2019): 193–205. http://dx.doi.org/10.1080/08832323.2019.1627995.

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Adams, Ayhan, Katrin Golsch, and Kai-Olaf Maiwald. "Solidarity in Couple Relationships – A Mixed Methods Approach." Zeitschrift für Soziologie 49, no. 2-3 (June 25, 2020): 164–82. http://dx.doi.org/10.1515/zfsoz-2020-0016.

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AbstractIn family research, there have not yet been many attempts to grasp theoretically and empirically solidarity in couple relationships, a gap that this study addresses combining qualitative and quantitative strategies. One purpose of this article is to develop a theoretical framework to understand solidarity as an overarching structural element of cooperation in couples. We then propose, in the best possible way, a measurement of solidarity to be used in quantitative analysis. To this end, data from the German Family Panel (pairfam, waves 2008–2017) are used in a longitudinal design. We offer an empirical test of our measurement by employing autoregressive cross-lagged analyses with random intercepts (n = 2,588 couples) and establish the cause-and-effect relationship between solidarity and one important dimension of relationship quality, i. e. relationship satisfaction. The results of this analysis lend support to our assumption that couples cooperate on a basic rule of solidarity, having a unidirectional influence on relationship quality.
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Sousa, Maria José, and Miguel González-Loureiro. "Employee knowledge profiles – a mixed-research methods approach." Information Systems Frontiers 18, no. 6 (January 16, 2016): 1103–17. http://dx.doi.org/10.1007/s10796-016-9626-1.

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Moses Passini, Christina, Sandrine Pihet, and Nicolas Favez. "Assessing Specific Discipline Techniques: A Mixed-Methods Approach." Journal of Child and Family Studies 23, no. 8 (July 12, 2013): 1389–402. http://dx.doi.org/10.1007/s10826-013-9796-0.

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Lee, Dianne Mei Cheong, and Swee Ai Teoh. "Mixed methods in developmental research." Social and Management Research Journal 10, no. 2 (December 2, 2013): 91. http://dx.doi.org/10.24191/smrj.v10i2.5229.

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Developmental research is widely used in instructional development which tends to use different data collection methods. The research questions of an instructional development study can be looked at from different angles andusing different methods to approach its research questions. This paper presents an analysis of a developmental research study by Ma (2012), which comprised eleven research questions. Ma sstudy developed from Phase One: identifying the target group scurrent vocabulary learning strategies and vocabulary level, to Phase Two: identifying the characteristics of a vocabulary learning system, to Phase Three: designing a vocabulary learning modulefor Chinese EFL learners. Ma used a mixture of qualitative and quantitative methods to give the depth and breadth to the development of her instructional module. Ma's study is distinctively a developmental research employing a mixed methods approach.
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Thorhauge, Anne Mette, and Stine Lomborg. "Cross-media communication in context: A mixed-methods approach." MedieKultur: Journal of media and communication research 32, no. 60 (June 23, 2016): 16. http://dx.doi.org/10.7146/mediekultur.v32i60.22090.

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In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.
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Askew, Consuella. "A Mixed Methods Approach to Assessing Roaming Reference Services." Evidence Based Library and Information Practice 10, no. 2 (June 14, 2015): 21. http://dx.doi.org/10.18438/b8f60v.

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Abstract Objective – The objectives of this research are threefold: a) to assess the students’ perception of the roaming service at the point of service; b) to assess the librarians’ perception of the service; and, c) to solicit librarian feedback and observations on their roaming experience and perceived user reactions. Ultimately, this data was used to inform and identify best practices for the improvement of the roaming service. Methods – A combination of quantitative and qualitative survey methodologies were used to collect data regarding patron and librarian service perceptions. Patrons and librarians were asked to complete a survey at the conclusion of each reference transaction. In addition at the end of the first semester of the implementation, librarians were asked to provide feedback on the overall program by responding to five open-ended questions. Results – The findings indicate that our students typically seek assistance from the librarians once a term (58%), but the majority (71%) indicated that they would seek a librarian’s assistance more frequently, if one were available on the various floors of the library. Overall, our users indicated that they were “Satisfied” (36%) to “Very Satisfied” (43%) with the roaming service. Librarian responses indicate overall enthusiasm and positive feelings about the program, but cautioned that additional enhancements are needed to ensure the continued development and effectiveness of the service. Conclusion – Overall, patrons were satisfied with the service delivered by the roaming reference librarian. The roaming librarians also provided positive feedback regarding the delivery of service. Data collected from both groups is also in agreement on two major program aspects needing improvement: marketing of the service and a means by which to easily identify the roaming librarian.
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CAMERON, MICHAEL P., MARGARET RICHARDSON, and SIALUPAPU SIAMEJA. "Customer dissatisfaction among older consumers: a mixed-methods approach." Ageing and Society 36, no. 2 (December 4, 2014): 420–41. http://dx.doi.org/10.1017/s0144686x14001354.

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ABSTRACTWorldwide, populations are ageing and consequently so are the consumer profiles for most organisations. Understanding how best to ensure satisfaction in interactions with older customers, patients, members of organisations, and so on is therefore increasingly important. This paper examines two research questions: (a) How satisfied or dissatisfied are older people with their customer service experience, and what are the factors associated with dissatisfaction? and (b) What prompts older people to want to change service providers? The research questions are addressed using a mixed-methods approach – quantitative analysis of observation logs, supported by illustrative quotes from focus groups. We find that on the whole older people are generally satisfied with their interactions with organisations, although a substantial minority of interactions lead to dissatisfaction or lower-than-expected satisfaction. Dissatisfaction with interactions is mostly associated with impersonal communications, including interactions that are not conducted face to face, and those that are one-off interactions rather than repeated interactions. Media and communications firms prompted the greatest levels of dissatisfaction among older consumers. Dissatisfied older consumers from our sample are more than 12 times more likely to report an intention to switch providers than satisfied consumers. This highlights the potential costs to organisations of poor customer interactions with older people.
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Hites, Lisle S., Matthew Fifolt, Heidi Beck, Wei Su, Shatomi Kerbawy, Jessica Wakelee, and Ariann Nassel. "A Geospatial Mixed Methods Approach to Assessing Campus Safety." Evaluation Review 37, no. 5 (October 2013): 347–69. http://dx.doi.org/10.1177/0193841x13509815.

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Rowley, Rex J. "A Review of “Qualitative GIS: A Mixed Methods Approach”." Professional Geographer 63, no. 1 (February 2011): 155–57. http://dx.doi.org/10.1080/00330124.2010.536478.

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Ansell, Christopher, Carey Doberstein, Hayley Henderson, Saba Siddiki, and Paul ‘t Hart. "Understanding inclusion in collaborative governance: a mixed methods approach." Policy and Society 39, no. 4 (June 26, 2020): 570–91. http://dx.doi.org/10.1080/14494035.2020.1785726.

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Schaefer, Roger L. "Understanding Sex Offender Community Supervision: A Mixed Methods Approach." International Journal of Offender Therapy and Comparative Criminology 63, no. 7 (November 15, 2018): 1038–65. http://dx.doi.org/10.1177/0306624x18812043.

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The process of transitioning from prison to the community poses unique challenges for those who have been convicted of sexually based offenses. Due to the realities associated with the unique challenges facing these individuals, the community supervision process fluctuates along the correctional continuum which polarizes rehabilitative and control. The current study examines how this fluctuation relates to both the supervision process and correctional outcomes. Furthermore, the literature suggests five specific checkpoints along this continuum which are measured both qualitatively and quantitatively. The five checkpoints are Social Reintegration, Community Reentry, Status Maintenance, Statutory Compliance, and Risk Management. Overall, all five checkpoints are included in some way in the community supervision process; and analyses show significant links between the checkpoints and correctional outcomes.
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Fornari, Alice, Leanne M. Tortez, Monika Lay, Bruce Hirsch, Donna Tanzi, Isabel Friedman, Alison P. Ricardo, Renee Pekmezaris, and William Branch. "A Mixed-Methods Approach to Humanistic Interprofessional Faculty Development." Journal of Continuing Education in the Health Professions 38, no. 1 (2018): 66–72. http://dx.doi.org/10.1097/ceh.0000000000000184.

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Overall, Jeffrey, and Sean Wise. "The Antecedents of Entrepreneurial Success: A Mixed Methods Approach." Journal of Enterprising Culture 24, no. 03 (September 2016): 209–41. http://dx.doi.org/10.1142/s0218495816500096.

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The purpose of this research is to understand: (1) the main themes that appear to contribute to entrepreneurial success, (2) the various combinations of antecedents that can lead to entrepreneurial success, and; (3) the role that travel plays in entrepreneurial success. We first use a qualitative methodology to assess the themes that emerge in our conversations with 14 highly-successful Canadian entrepreneurs. The main categories that emerged from our interviews that contribute to entrepreneurial success involve: learning, travel, adversity quotient, and mentorship. From these results, we conduct a qualitative comparative analysis (QCA) and find that the input variables that were most important to entrepreneurial success were: learning, experiencing failure, learning from mentors, and adversity quotient. The contributions to knowledge of this research are twofold. First, we show that travel is an important construct to entrepreneurial success, which is significant as travel has largely been omitted from the entrepreneurship literature. Second, we show that entrepreneurial success is dependent on a complex combination of variables of varying levels of importance.
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Cupido, Anthony F., Brian W. Baetz, Ashish Pujari, and Samir Chidiac. "Evaluating Institutional Green Building Policies: A Mixed-Methods Approach." Journal of Green Building 5, no. 1 (February 1, 2010): 115–31. http://dx.doi.org/10.3992/jgb.5.1.115.

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Sustainable or green building practices have been adopted recently by many higher education institutions for their new campus buildings and major renovations. To date, no formal study has been conducted to determine if policy is essential for sustainable building practices and the implementation of LEED®for these institutional green buildings in North America. A mixed-methods approach consisting of a quantitative survey and qualitative interviews was undertaken with senior facility professionals at higher education institutions in North America. The survey evaluated the institution's use of a policy, guideline, standard, law or goal related to sustainable building practices and the interview identified specific practices as well as issues such as leadership, policy compliance and barriers to adopting sustainable building policies. This paper provides a framework for an institutional sustainable building policy that is suitable to use as a template for senior facility professionals and their specific policy development. This work contributes to a foundation for future research related to sustainable/green building policy development and its application to the higher education sector.
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Yocum, Russell. "Spiritual Development and Education: A Sequential Mixed-Methods Approach." Religion & Education 41, no. 1 (January 2014): 80–99. http://dx.doi.org/10.1080/15507394.2012.716351.

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Beukes, Eldré W., Vinaya Manchaiah, Gerhard Andersson, Peter M. Allen, Paige M. Terlizzi, and David M. Baguley. "Situationally influenced tinnitus coping strategies: a mixed methods approach." Disability and Rehabilitation 40, no. 24 (August 9, 2017): 2884–94. http://dx.doi.org/10.1080/09638288.2017.1362708.

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Herrman, Judith W., Mellissa Gordon, Brian Rahmer, Christopher C. Moore, Barbara Habermann, and Katherine M. Haigh. "Assessing the Effectiveness ofWise Guys: A Mixed-Methods Approach." American Journal of Sexuality Education 12, no. 4 (October 2, 2017): 395–408. http://dx.doi.org/10.1080/15546128.2017.1393647.

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Predeger, Elizabeth J., Maureen O'Malley, Thomas Hendrix, and Nadine M. Parker. "Oncology Rehabilitation Outcomes Over Time: A Mixed-Methods Approach." Oncology Nursing Forum 41, no. 2 (February 27, 2014): E56—E63. http://dx.doi.org/10.1188/14.onf.e56-e63.

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Metcalf, Lynn, Jeffrey S. Hess, Jeffrey E. Danes, and Jay Singh. "A mixed‐methods approach for designing market‐driven packaging." Qualitative Market Research: An International Journal 15, no. 3 (June 8, 2012): 268–89. http://dx.doi.org/10.1108/13522751211231987.

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Kowalczuk, Pascal. "Consumer acceptance of smart speakers: a mixed methods approach." Journal of Research in Interactive Marketing 12, no. 4 (October 8, 2018): 418–31. http://dx.doi.org/10.1108/jrim-01-2018-0022.

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PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.
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Bakr, Yousra, Ahmed Tolba, and Hakim Meshreki. "Drivers of SMS advertising acceptance: a mixed-methods approach." Journal of Research in Interactive Marketing 13, no. 1 (March 11, 2019): 96–118. http://dx.doi.org/10.1108/jrim-02-2018-0033.

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Purpose The study aims to identify and explore the antecedents to short message service (SMS) advertising acceptance as an effect to the entire process of communicating the SMS ad. Design/methodology/approach The study follows a sequential mixed-methods approach, starting with qualitative interviews, to build the research model following the grounded theory approach and then a quantitative survey study to apply the model to two types of ads (discount and notification ads). Findings Perceived value, ad trust and channel acceptance are crucial to the attitude towards SMS ads. Relevance, content, brand equity and perceived usefulness are significant triggers to perceived value and trust, with an emphasis on importance of brand equity in trusting discount ads. Practical/implications Accurate targeting and personalisation are crucial to ensure that SMS ads are useful and relevant to recipients. SMS advertising is more effective when the recipients are already connected with the brand. Including the brand name as the sender increases both value and trust. Transparency and adequate information are important for gaining trust especially for discount ads. Originality/value The study proposes an integrative model for SMS advertising acceptance after a rigorous consideration of all elements in the process of communicating the SMS ad following the GTA. The study also highlights the differences between the acceptance models for discount and notification ads.
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Koowattanatianchai, Nattawoot, and Michael B. Charles. "A mixed methods approach to studying asset replacement decisions." International Journal of Business Innovation and Research 9, no. 5 (2015): 544. http://dx.doi.org/10.1504/ijbir.2015.071596.

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Bacuta, Constantin, and Klajdi Qirko. "A saddle point least squares approach to mixed methods." Computers & Mathematics with Applications 70, no. 12 (December 2015): 2920–32. http://dx.doi.org/10.1016/j.camwa.2015.10.001.

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Fetters, Michael D., and José F. Molina-Azorin. "Utilizing a Mixed Methods Approach for Conducting Interventional Evaluations." Journal of Mixed Methods Research 14, no. 2 (March 17, 2020): 131–44. http://dx.doi.org/10.1177/1558689820912856.

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Schmidt, Marco, Lukas Frank, and Henner Gimpel. "How Adolescents Cope with Technostress: A Mixed-Methods Approach." International Journal of Electronic Commerce 25, no. 2 (April 3, 2021): 154–80. http://dx.doi.org/10.1080/10864415.2021.1887696.

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Hidayat-ur-Rehman, Imdadullah, Arshad Ahmad, Muhammad Nauman Khan, and Shamsul Anuar Mokhtar. "Investigating Mobile Banking Continuance Intention: A Mixed-Methods Approach." Mobile Information Systems 2021 (September 9, 2021): 1–17. http://dx.doi.org/10.1155/2021/9994990.

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Building on IS research, this study investigates m-banking continuance from an emerging market perspective. Using a mixed-methods approach, the study presents m-banking continuance phenomenon through an integrated model. Study 1 focuses on qualitative interviews of mobile banking users, whereas study 2 empirically tests the conceptual model derived from literature and the results of study 1. Study 1 reveals three additional constructs, perceived ubiquity, perceived autonomy, and perceived security concerns to the existing literature-based constructs. However, the results of study 2—a survey of 390 m-banking users—provide empirical evidence to support the hypotheses drawn in the proposed conceptual model. The results reveal that perceived ubiquity, perceived usefulness, satisfaction, facilitating conditions, perceived security concerns, and trust have emerged as significant direct influencers on m-banking continuance. Moreover, the study offers practical academic and managerial implications regarding m-banking.
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Yoo, Jae Sun, Jaecheol Park, Hyun Jun Jeon, and Jai-Yeol Son. "Three Qualities of OTT Services : A Mixed Methods Approach." Information Systems Review 24, no. 1 (February 28, 2022): 59–87. http://dx.doi.org/10.14329/isr.2022.24.1.059.

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Mason, Peter, Marcjanna M. Augustyn, and Arthur Seakhoa-King. "Mixed Methods Research in Tourism: a Systematic Sequential Approach." Folia Turistica 56 (June 30, 2021): 0. http://dx.doi.org/10.5604/01.3001.0014.8956.

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Purpose: This article discusses the use of mixed methods research in tourism. It provides the rationale for the use of mixed methods and discusses the context in which this was chosen and used. It outlines the major research philosophies, and their advantages and disadvantages, and discusses the systematic, sequential, step-by-step research processes that were employed. The article also analyses the potential usefulness of specific qualitative data collection techniques. Method: The context of the article was a study investigating what tourists associate with tourism destination quality (henceforth referred to as the TDQ study). The article indicates the nature of the phases of research in the TDQ study, beginning with the qualitative exploratory research involved. It discusses how questions were designed, and the pre-testing and piloting of questions and research techniques. It provides details on the main qualitative and subsequent quantitative phases of the research. Findings: The article argues that an initial systematic qualitative phase of research can be used within an overall mixed methods approach to precede a quantitative phase with a successful outcome in terms of robust and rigorous research findings. Additionally, the results of the pilot study data indicate the superiority of the in–depth interviews technique over focus group interviews and open-ended questionnaires in terms of the technique’s effectiveness, efficiency, and ability to generate in-depth, detailed and unique data. Research and conclusion limitation: The article discusses only one case study in detail. Practical implication: Although not intended to be prescriptive, this article could be used as a blueprint for those involved in research involving similar methodology. Originality: This article advances knowledge of the effectiveness of mixed method methodologies and techniques in tourism studies. By providing a detailed account of a systematic sequential mixed method approach, the paper provides insights into and a potential blueprint for researchers interested in conducting such research. Type of paper: research methodology article.
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Molina-Azorin, José F., Donald D. Bergh, Kevin G. Corley, and David J. Ketchen. "Mixed Methods in the Organizational Sciences." Organizational Research Methods 20, no. 2 (January 4, 2017): 179–92. http://dx.doi.org/10.1177/1094428116687026.

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A growing methodological trend is emerging from the recognition that integrating qualitative and quantitative methods in the same study, that is, employing a mixed methods approach, can provide the necessary empirical intricacy and rigor to match the complexities of organizational phenomena. The authors describe opportunities and challenges of mixed methods research in the organizational sciences, explain how the articles offered in this Feature Topic help to advance mixed methods in our field, and offer suggestions for future work that may create additional progress.
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Towsley, Gail L., Susan L. Beck, William N. Dudley, and Ginette A. Pepper. "Staffing Levels in Rural Nursing Homes: A Mixed Methods Approach." Research in Gerontological Nursing 4, no. 3 (September 30, 2010): 207–20. http://dx.doi.org/10.3928/19404921-20100831-01.

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