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Academic literature on the topic 'MML-TGI'
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Dissertations / Theses on the topic "MML-TGI"
1
Hejtmánek, David. "Marketingový význam body image." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197826.
Full textAbstract:
Body image is undoubtedly important in everyone's life. The main objective of this thesis is to find its importance for marketing. To achieve this goal, it was necessary to find out the society's opinions on the issue of beauty and body image, how do media picture human body and if there exists a difference between these two things. The first part of this theses consists of the historical development of the beauty ideal. It is followed by segmentation of Czech population, based on the data from the project MML-TGI, survey focused on beauty preferences and content analysis of lifestyle magazines. The findings support among other things the importance of beauty to most people, media's focus on extreme thinness for females and disparity between the presented ideal and people's preferences. The results lead to one conclusion: the importance of body image for marketing exists and is significant.
2
Kocková, Monika. "Marketingový význam body image žien." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162662.
Full textAbstract:
The topic of the presented thesis is: The Body Image of Women from the Marketing Point of View. The main aim is to find out and evaluate the women's attitude to the body image; how do they perceive the women's presence in TV commercials and compare it with real women's image in these commercials. Subsequently there is a description of some special trends which relate to this sphere in the assistance of an advice arising from the survey. The thesis is divided into four main chapters; the first chapter includes an outline of the current conditions of handled topic, which is purveying the basis for the practical part. The second chapter includes the methodology of the thesis in which we are describing the used methods of work. The special attention is given to the questionnaire survey and the content analysis. The two last chapters are dealing with the survey results. In the third chapter there is worked marketing survey of the women's body image acceptance and its evaluation which was given at the beginning of this questionnaire. The last chapter is dealing with the women's presence in the TV commercials. This analysis was worked out on the basis of already mentioned content analysis. In the end of this last chapter there are mentioned the marketing suggestions which are arising from the findings of questionnaire, from the content analysis and from the enriched information of the MML-TGI data. The conclusion of the thesis includes the complex picture of gained results formulated in main points and the marketing advice.
3
Barvínek, Jakub. "Marketingový význam body image pro generaci Y." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192358.
Full textAbstract:
This master thesis deals with the determination of meaning of body image for generation Y. Its goal is to identify the perception of body image by young generation and compare this perception with body image which is communicated via commercial messages focusing Czech generation Y. In the theoretical part of this thesis there is a description of the evolution of beauty ideal, the impact of media on the perception of elements of body image and theoretical conception the role of body image for market segmentation. The analytical part of this thesis deals with the evaluation of communication using content analysis of commercial messages and description of posture of generation Y to the elements related to body image and lifestyle of the target group. The posture of target group is described by analysis MML -- TGI data. Based on results of this thesis it is possible to assess the importance of meaning of individual components of body image for target group of young people and interpret described data for purposes of market segmentation and marketing communication.
4
Kunderová, Martina. "Životný štýl a spotrebné chovanie generácie 30-50 rokov." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193400.
Full textAbstract:
Diploma thesis deals with the influence of education on the shopping behavior of individuals. Using qualitative research method focus group examines the impact of achieved education on shopping decisions with focus on food consumption and leisure time activities among respondents from generation 30-50. Secondary data are collected from the MML/TGI reaserch, which are included in the program Data Analyzer. Based on outcomes of the research marketing implications and recommendations in each group are proposed.
5
Benová, Natália. "Marketingový význam body image mužov." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113435.
Full textAbstract:
The aim of this thesis is to analyse key cultural factors determining the impact of male body perception on consumer's behavior, evaluate their significance and reflect them in appropriate marketing recommendations. The thesis is divided into four major parts. The theoretical part provides the key information concerning the subject and constitutes the basis for the analytical part. Chapter Body Image Segmentation Potential demonstrates the possibility of using body image for the male market in the Czech Republic. The Questionnaire Survey shows male attitudes to the subject of body image. The Content Analysis examines the male depiction in Czech and Slovak TV commercials. The chapters are supplemented with secondary MML-TGI data. The conclusion of the thesis, as well as the partial conclusions, shows the analyses evaluation and marketing recommendations.
6
Vostrý, Filip. "Marketingová strategie pivovaru Svijany." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193637.
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The aim of this thesis is, based on the knowledge of marketing theory, to describe in detail marketing strategy of Svijany brewery, analyze its strengths and weaknesses and based on these findings recommend changes that would help brewery in the future. Thesis includes secondary analysis of surveys, MML-TGI database and SWOT matrix on whose basis the proposals are made.
7
Žabová, Jitka. "Možnosti konceptu společenské odpovědnosti firem a jeho užití z pohledu menší společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359767.
Full textAbstract:
This diploma thesis is focused on CSR (corporate social responsibility), the possibilities of this approach, which are offered by the market and its using particularly from the perspective of the smaller companies. The aim of this diploma thesis is to propose a procedure for CSR application in a company Bisport s. r. o., which focuses primarily on boats renting, as well as other related services along the river Sázava based on analyzes of perception and the possibility of social responsibility. To accomplish this objective is using research of the literature and other secondary sources, the own analysis of the perception of the social responsibility consumers based on data MML-TGI available at the University, and then the information from internal company sources of Bisport s. r. o., where I work some years.
8
Rašková, Barbora. "Marketingový význam body image." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17320.
Full textAbstract:
The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.
9
Tuček, Michal. "Koncept Corporate Social Responsibility, jeho vnímání a podpora." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9216.
Full textAbstract:
Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.
10
Hedrlínová, Alice. "Chování spotřebitele při nákupu na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205599.
Full textAbstract:
This Thesis deals with the behavior of consumers when shopping on the Internet. The aim was to find out what factors influence the behavior of consumers when shopping online, how the consumers decide when shopping on the Internet and how they think that specific e-shop should look like. To obtain the necessary primary data, the technique of quantitative online interviews was used. Furthermore, the primary data were supplemented by secondary data obtained from research MML-TGI. Based on the analysis of primary and secondary data, a list of recommendations for new and established e-shops was made. Advice, how to become a successful Internet shop, were related both to arising and establishing e-shops, recommendations also focused on the facts, which payment methods and forms of transport should e-shop provide and how the website should look like.