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Journal articles on the topic 'MNCs (Multi-National Companies)'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Tigari, Harish, and R. Chandrashekhar. "Multi National Companies in India– A Critical Review." Shanlax International Journal of Economics 7, no. 2 (2019): 52–57. http://dx.doi.org/10.34293/economics.v7i2.314.

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India is one of the faster growing emerging economies in the world. For this many industries are contributing that may be Indian or foreign origin company. By observing the statistics, 49.86 % of contribution by MSMEs towards nation export and the remaining by large companies only. MNCs (multinational corporations) are also contributing to the growth of the country by generating employment, the inflow of FDI, transfer of technology etc. The orientations of international business connotatively deal with ethnocentric, polycentric, geocentric, and regiocentric approaches. The MNCs and their profi

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Stavros, Kalogiannidis, Katerina Melfou, and Olympia Papaevangelou. "Global Marketing Strategic Approaches on Multi National Companies Product Development." International Journal of Scientific Research and Management 8, no. 12 (2020): 2084–90. http://dx.doi.org/10.18535/ijsrm/v8i12.em08.

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When it comes to business prospects, all organizations try to implement effective marketing mix strategies to ensure consistent operations. While these strategic approaches help a business sustain product development procedures, it also inflicts a humongous impact on issues concerning product development and promotion. In terms of global marketing, most multinational companies and retail firms aim to implement sustainable marketing mix strategies to build and expand their products or services to grab a considerable portion of foreign market share. This not only helps them to generate the desir

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Schuler, Douglas A. "A club theory approach to voluntary social programs: Multinational companies and the extractive industries transparency initiative." Business and Politics 14, no. 3 (2012): 1–24. http://dx.doi.org/10.1515/bap-2012-0024.

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This study uses club theory to describe the incentives of extractive industry MNCs to support the Extractive Industries Transparency Initiative (EITI), a multi-stakeholder promoted voluntary social program (VSP) aimed at creating national legislation to make the royalty payments received by governments from mining and oil and gas companies more transparent to the public. We characterize the EITI as a VSP that lacks stringent standards and that has a moderate to high level of enforcement through the national governments that have adopted its principles. According to club theory, VSPs with these

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SCHOCH, H. P., and B. C. GHOSH. "MARKETING EFFECTIVENESS - DOES IT DIFFER BY SIZE AND TYPE OF COMPANIES." Journal of Enterprising Culture 05, no. 01 (1997): 89–114. http://dx.doi.org/10.1142/s0218495897000077.

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Prior studies distinguished marketing effectiveness only by performance of companies. In this study the focus was on size and type of company. The sample comprised Singapore companies consisting of: Small and Medium Sized Enterprises (SMEs), Large Local Companies (LLCs), and Multi-national companies (MNCs). The objective of the study was to ascertain the marketing effectiveness of two groupings of companies, namely: (1) SMEs and LLCs as the local group of companies, for comparison with MNCs, and (2) SMEs compared to LLCs. It was generally hypothesised that MNCs are more marketing effective tha

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Subramaniam, Prema Latha, Mohammad Iranmanesh, Kavigtha Mohan Kumar, and Behzad Foroughi. "The impact of multinational corporations’ socially responsible supplier development practices on their corporate reputation and financial performance." International Journal of Physical Distribution & Logistics Management 50, no. 1 (2019): 3–25. http://dx.doi.org/10.1108/ijpdlm-01-2019-0002.

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Purpose In the literature on sustainable supply chain management, the social pillar of sustainability has received relatively little attention, especially in developing countries. The purpose of this paper is to test empirically the impacts of supplier development practices on suppliers’ social performance. Furthermore, the impact of suppliers’ social performance on MNCs’ social performance was investigated and corporate reputation was proposed as a potential explanation for the relationship between MNCs’ social and financial performance. Design/methodology/approach Data were obtained from a s

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Rahman, Syed Mohammad Khaled, and Tasmina Chowdhury Tania. "MANUFACTURING FIRMS’ CAPITAL STRUCTURE IN BANGLADESH: COMPARISON BETWEEN LISTED MNCS AND LOCAL COMPANIES." International Journal of Accounting & Finance Review 6, no. 1 (2021): 1–18. http://dx.doi.org/10.46281/ijafr.v6i1.935.

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The capital structure of a firm has immense significance as it has implications on corporate value and financial performance. The basic aim of the research was to analyze and compare the capital structure of Dhaka Stock Exchange (DSE)-listed multi-national companies (MNCs) and local companies of Bangladesh over 24 years (1996-2019). Stratified sampling techniques were applied to the selection of firms. Six financial leverage ratios were used to analyze and compare capital structures. There were significant differences in capital structure between local companies and MNCs as the null hypothesis

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Hansen, Michael W., and Wencke Gwozdz. "What makes MNCs succeed in developing countries?" Multinational Business Review 23, no. 3 (2015): 224–47. http://dx.doi.org/10.1108/mbr-06-2014-0020.

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Purpose – The purpose of this paper is to examine the evolution in subsidiary performance and the factors influencing this performance based on a unique database of approximately 800 multi-national company (MNC) subsidiaries in developing countries. Developed-country multi-national companies (MNCs) are increasingly establishing subsidiaries in developing countries. The potential gains are high; however, so are the risks. While the issue of subsidiary performance should be at the heart of any international business (IB) enquiry into MNC activity in developing countries, surprisingly little rese

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RASOULI GHAHROUDI, MEHDI, and YASUO HOSHINO. "ESTABLISHMENT, SURVIVAL, SALES GROWTH AND ENTRY STRATEGIES OF JAPANESE MNCs SUBSIDIARIES IN INDIA." Journal of Developmental Entrepreneurship 12, no. 04 (2007): 433–47. http://dx.doi.org/10.1142/s1084946707000745.

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This empirical study explores first the relationship between operating years and entry strategies based on wholly-owned and joint venture companies. Second, we examine the effects of equity ownership, size, entry strategy and subsidiary age on the sales growth ratio and the subsidiary's survival. Our findings show that in recent periods, the multi-national companies (MNCs) prefer to acquire high levels of equity ownership, including full ownership subsidiaries, especially when the subsidiary is in the manufacturing industry. Our results imply that capital, the age of the venture, the number of

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Gaur, Ajai, Koustab Ghosh, and Qinqin Zheng. "Corporate social responsibility (CSR) in Asian firms: a strategic choice perspective of ethics and compliance management." Journal of Asia Business Studies 13, no. 4 (2019): 633–55. http://dx.doi.org/10.1108/jabs-03-2019-0094.

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Purpose The decision regarding ethics and compliance management (ECM) adoption and its actual implementation is usually deliberated as an important corporate social responsibility (CSR) matter. Building on the strategic choice perspective, this study aims to investigate the forces and mechanisms underlying the link between ECM adoption and its substantial implementation. Design/methodology/approach The study is based on survey data of multi-national companies (MNCs) in Asia. Findings The authors find that firms adopt ECM initiatives due to the impact of critical field events coupled with insti

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Lakshman, Sangeetha, C. Lakshman, and Christophe Estay. "The relationship between MNCs’ strategies and executive staffing." International Journal of Organizational Analysis 25, no. 2 (2017): 233–50. http://dx.doi.org/10.1108/ijoa-10-2015-0913.

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Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use

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You, Leping, and Linda C. Hon. "Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions." Journal of Communication Management 25, no. 2 (2021): 160–81. http://dx.doi.org/10.1108/jcom-10-2020-0119.

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PurposeThis study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions.Design/methodology/approachAn intercept survey was conducted during which 350 participants were asked about their perceptions of the store from where they are most likely to purchase coffee among options including multi-national corporations (MNCs) that have global brand identity and small to medium enterprises (SMEs) with local brand identity.FindingsReputation and value congruence were positively related to

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Khare, Arpita, and Anshuman Khare. "Harnessing Supply Chain Efficiency Through Information Linkages." International Journal of Information Systems and Supply Chain Management 5, no. 4 (2012): 86–104. http://dx.doi.org/10.4018/jisscm.2012100105.

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The Indian retail industry majorly constitutes of small retailers, comprising of approximately 12 million small shopkeepers and increased competition has made companies understand the significance of this unorganized small retail sector. Most companies feel that coordinating their downstream supply chains is critical for long term growth and sustainability. The paper examines the supply chain coordination amongst retailers, distributors, logistics providers, customers, and major Fast Moving Consumer Goods (FMCG) multi-national companies in India. The findings confirm that supply chain integrat

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Connor, Tim, and Fiona Haines. "Networked regulation as a solution to human rights abuse in global supply chains? The case of trade union rights violations by Indonesian sports shoe manufacturers." Theoretical Criminology 17, no. 2 (2013): 197–214. http://dx.doi.org/10.1177/1362480612472783.

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This article analyses the capacity of global networks of civil society actors to supplement effectively weak state regulation in reducing human rights abuse by multi-national companies (MNCs). The effectiveness of non-government organizations as part of a network of control finds support both in the radical criminological literature as well as those explicitly advocating for a networked regulatory approach. This case study of the Indonesian sport shoe industry demonstrates that networked regulation has had a positive short- to medium-term impact on respect for trade union rights among some man

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Polezharova, L. V., M. A. Goncharenko, and A. V. Gryechishkin. "International tax models towards multinational companies from the perspective of national welfare." Revista de la Universidad del Zulia 11, no. 29 (2020): 337–66. http://dx.doi.org/10.46925//rdluz.29.22.

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The article is dedicated to the development of mathematical models to solve the real scientific task of supporting tax policies for counter-acting tax planning of multinational companies (MNCs) that are working in the field of production and engineering, forming the scheme international prosecutor, from the position of national welfare. Based on the analysis of the existing models of international taxes and on the peculiarities of the real mechanism of tax regulation of capital movement, new models have been developed with a balance orientation. The main points for this balance are: a) an appr

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K. Ojha, Abhoy. "MNCs in India: focus on frugal innovation." Journal of Indian Business Research 6, no. 1 (2014): 4–28. http://dx.doi.org/10.1108/jibr-12-2012-0123.

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Purpose – Frugal innovation is a term that has been used to describe the low-cost products and services, as well as the systems and processes adopted by organizations to develop them. The purpose of this paper is to examine the experience of multi-national companies (MNCs) in India as they adopt the philosophy of frugal innovation to develop products that are high in technology but low in terms of cost to meet the requirements of the market conditions in India, and similar low-income economies. Design/methodology/approach – The case study methodology was adopted to understand the experiences o

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H.L., Meghana, Asish Oommen Mathew, and Lewlyn L. R. Rodrigues. "Prioritizing the factors affecting cloud ERP adoption – an analytic hierarchy process approach." International Journal of Emerging Markets 13, no. 6 (2018): 1559–77. http://dx.doi.org/10.1108/ijoem-10-2017-0404.

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Purpose In today’s competitive world, the adoption of cloud enterprise resource planning (ERP) has become one of the critical criteria for running a successful business. In this regard, knowing the factors that influence cloud ERP adoption plays a significant role. The purpose of this paper is to rank the factors influencing the cloud ERP adoption in multi-national companies (MNCs) in India. This research would enable the cloud ERP vendors to identify the expectations of MNC customers and develop suitable strategies. Design/methodology/approach The research is being conducted among the cloud E

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Tuan, Luu Trong. "Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator." Journal of Research in Marketing and Entrepreneurship 17, no. 2 (2015): 212–28. http://dx.doi.org/10.1108/jrme-07-2015-0038.

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Purpose – The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities in the market place. In view of the importance of CI in the organization’s growth, organizational factors that leverage CI still have attracted scholarly attention. This research also seeks an understanding into the moderating role of leaders’ cultural intelligence (CQ) on the EO–CI relationship. Design/methodology/appr

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Tay, Linda, and Kim Hiang Liow. "CORPORATE REAL ESTATE MANAGEMENT IN SINGAPORE: A BUSINESS MANAGEMENT PERSPECTIVE." International Journal of Strategic Property Management 10, no. 2 (2006): 93–111. http://dx.doi.org/10.3846/1648715x.2006.9637547.

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Corporate real estate management (CREM) practices in Asia have been a relatively under‐researched area compared with those from Europe and North America. This paper represents an attempt to enhance the current knowledge of CREM in Asia. Part I of this study provides a snapshot of CREM practices among Singapore multi‐national companies (MNCs) and listed firms. Ninety‐seven firms were surveyed on three main business management perspectives: corporate real estate planning, corporate real estate organizational structure and corporate real estate performance. The study found that in general, corpor

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Radhakrishnan, S., and K. G. Selvan. "Cost economics in construction of multi storied buildings." Journal of Applied and Advanced Research 4, no. 2 (2019): 81. http://dx.doi.org/10.21839/jaar.2019.v4i2.282.

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India is fast moving forward from agrarian economy to Industrial Economy. Our country is considered to be a safe platform for industrial investment by the world. Global Leaders and very many MNCs (Multi-National Companies) are evincing keen interest in having Joint Venture or opening their manufacturing facility in India. India is witnessing a boom in industrialisation. This leads to vast employment opportunities to people of all walks of life. People are moving from rural areas to urban areas for occupational needs. This leads to mass arrival of people to city and consequently the rental cost

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Abdul Kohar, Umar Haiyat, Adela J. McMurray, and Konrad Peszynski. "The influence of foreign investment on Malaysian Bumiputera technology firms: 1957-2016." Journal of Management History 23, no. 3 (2017): 278–96. http://dx.doi.org/10.1108/jmh-03-2017-0009.

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Purpose The purpose of this paper is to identify the historical influences and chronological development of foreign investors on Malaysian Bumiputera (indigenous) new technology-based small firms (NTBSFs). Design/methodology/approach Weick’s (1989) conceptual theory building approach is used to conduct a critical historical documentary analysis of the international, local, academic and government inward foreign investments literature from prior Malaysia’s independence (1957) through to 2016. Findings Increased foreign investment between 1957 and 2016 proved to be effective for Malaysia to tran

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Kwadade-Cudjoe, Francis. "Global competition of an organization: Managerial analysis of IBM’s global operations under the concepts - value chain, value network and value shop." Archives of Business Research 9, no. 3 (2021): 99–115. http://dx.doi.org/10.14738/abr.93.9842.

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Globalization has been one of the strategies many organizations looking to achieve competitive advantage in their markets of operation have been implementing. It has been in existence since the Europeans and Americans started to move into other continents to conquer nations within those continents. Globalization involves the movement of an organization to other parts of the globe in order to utilize the opportunities normally available in those countries for manufacturing of products and trading. There are many strategies through which organizations could use to go global. However the most pop

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Awad, Ashraf. "The Effect of Human Resources Competencies on a Firm Performance: A Marketing Perspective (With Reference to Firms Located in UAE)." Asian Business Research 3, no. 1 (2018): 60. http://dx.doi.org/10.20849/abr.v3i1.350.

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Till date numerous theories in the field of marking has recognized both the need for improved marketing skills and the literature which provide in-depth analysis and details about such marketing skills and competencies for the help of marketing managers.For the current work, a questionnaire was served over the managers of 162 companies, constituting 52 percent of industrial firms in Abu Dhabi. A pre-tested questionnaire having details about three prominent dimensions of leadership management, marketing and personal attributes, as measures of company performance were sent to them to analyse and

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Yallapragada, RamMohan R., C. William Roe, and Alfred G. Toma. "SECs Push Back On Adoption Of IFRS In The United States." Journal of Business & Economics Research (JBER) 12, no. 3 (2014): 237. http://dx.doi.org/10.19030/jber.v12i3.8728.

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For a long time, the United States (US) Generally Accepted Accounting Principles (GAAP), are considered as the gold standard for financial reporting by companies all over the world. With the advent of globalization of capital markets and the proliferation of the multi-national corporations (MNCs), there emerged a movement for developing a uniform set of accounting standards applicable to companies all over the world in order to achieve uniformity in financial reporting. The movement is initiated by the International Accounting Standards Board (IASB) which started to issue International Financi

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Zeghal, Daniel, and Manel Moussa. "An analysis of the determinants of corporate governance disclosure policies in multinational enterprises: A multi- medium study." Corporate Ownership and Control 12, no. 4 (2015): 671–94. http://dx.doi.org/10.22495/cocv12i4c6p7.

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This research aims to identify the factors underlying the corporate governance disclosure policies of the world’s largest multinational companies (MNCs) based on the following: (1) national factors related to the MNCs’ home countries (2) governance factors related to their governance systems and (3) operational factors arising from the operational characteristics of the MNCs. Methodology – Our sample includes 159 MNCs from 24 countries representing three geographic regions. The corporate governance disclosure policy is examined in terms of level and quality of disclosed information in two diff

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Rachmat, Muchjidin, and Sri Nuryanti. "Dinamika Agribisnis Tembakau Dunia dan Implikasinya bagi Indonesia." Forum penelitian Agro Ekonomi 27, no. 2 (2016): 73. http://dx.doi.org/10.21082/fae.v27n2.2009.73-91.

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<strong>English</strong><br />Tobacco is one of the world’s important commodities in trading. The main products of tobacco are tobacco leaf and cigarette. Since 2000’s world agribusiness of tobacco tended to decrease after experiencing a high growth in few decades. This was indicated by the decreasing growth of harvested area, production and consumption of tobacco leaves and cigarettes. This situation was primarily affected by the increasing public pressure against tobacco, mainly in developed countries, due to health and environmental aspects. Developed countries responded t

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Chobanova, Yordanka. "Multinational corporations and foreign investors in CEE: Western European multinationals in the CEE agro-food industry: The cases of Nestle, Unilever and InBev." Zbornik Matice srpske za drustvene nauke, no. 124 (2008): 31–51. http://dx.doi.org/10.2298/zmsdn0824031c.

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Using Systems of Innovation Approach (SI) and International Business (IB) literature, this paper analyzes the level of embeddedness of Multi?national Enterprises (MNEs) in Central and Eastern Europe (CEE). MNEs are discussed as they link the host country economy with the global economy by their regional and global networks. The expansion and successful embeddedness of West European multinational firms is crucial for the industrial integration of CEECs into the EU. The focus of the study is on the largest food processing com?panies, which invested in the region - namely Nestl? Unilever and InBe

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Carrero, Justin, Anna Krzeminska, and Charmine E. J. Härtel. "The DXC technology work experience program: disability-inclusive recruitment and selection in action." Journal of Management & Organization 25, no. 04 (2019): 535–42. http://dx.doi.org/10.1017/jmo.2019.23.

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AbstractWith the rapid advancement of innovative technology, coupled with IT being a core function in contemporary business, there has been an upward trend of multi-national companies (MNCs) reporting a skill deficit in areas such as data analytics and cybersecurity (Columbus, 2017. IBM predicts demand for data scientists will soar 28% By 2020. Forbes; NeSmith, 2018. The cybersecurity gap is an industry crisis. Forbes). In a recent survey with over 3,000 CIOs, 65% indicated their organizations were unable to maintain par with the progression of technology in areas such as data analytics and se

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Roscoe, Samuel, Heather Skipworth, Emel Aktas, and Farooq Habib. "Managing supply chain uncertainty arising from geopolitical disruptions: evidence from the pharmaceutical industry and brexit." International Journal of Operations & Production Management 40, no. 9 (2020): 1499–529. http://dx.doi.org/10.1108/ijopm-10-2019-0668.

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PurposeThis paper examines how firms of different sizes formulate and implement strategies to achieve fit with an external environment disrupted by a geopolitical event. The context of the study is the pharmaceutical industry and how it managed the supply chain uncertainty created by the United Kingdom's decision to leave the European Union, or Brexit.Design/methodology/approachData were collected longitudinally from the pro-Brexit vote on 23 June 2016, until the UK’s departure from the EU on 31 January 2020. Twenty-seven interviews were conducted in the pharmaceutical sector, including ninete

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Yu, Shuhong, Malik Zia-ud-Din, Roy Dilawer, and Xiaohui Ban. "Corporate Social Responsibility in Pakistan: A Legal Perspective with Reference to MNEs." Journal of Politics and Law 12, no. 3 (2019): 87. http://dx.doi.org/10.5539/jpl.v12n3p87.

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It is no secret that many multinational enterprises have annual revenues higher than that of the GDP of a significant number of less developed countries put together. This fact puts them in a position not only to influence the host country&#39;s policies and but also lives of the people. With the rise of Multi-National Enterprises and foreign investments, the concept of Corporate Social Responsibility, theoretically a self-regulatory mechanism to ensure the active participation of corporations for betterment of society in general, has gained importance in International Law. Given the fact

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"Attrition and Retention Practices in Multi National Companies (MNCs) in India." International Journal of Science and Research (IJSR) 5, no. 4 (2016): 1821–24. http://dx.doi.org/10.21275/v5i4.nov162841.

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Kondo, Mayasuki. "Intellectual Property Creation of Japanese Companies in China and Thailand." STI Policy and Management Journal 1, no. 1 (2016). http://dx.doi.org/10.14203/stipm.2016.31.

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<p>In the age of globalization, Japanese companies are globalizing their operations. They have recently been increasing the number of overseas R&amp;D centers in Asia, especially in China and Thailand. Using the United States patent and industrial design data, the paper finds the following points quantitatively. Japanese companies are increasing the number of patents and industrial designs created in the two countries. They used local talents from the beginning in China for both patents and industrial designs. In Thailand, they used local talents for industrial designs from the begin

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"The Contemporary Relationship Among Performance Appraisal Practices, job Satisfaction, Organizational Commitment, and Career Advancement in MNCs." Regular 9, no. 2 (2020): 914–19. http://dx.doi.org/10.35940/ijrte.c6050.079220.

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Performance appraisal practices are significant policies among other human resource practices implemented in the organization. Hence, it is important for the organizations to focus on the effective appraisal system. Further, it is important in knowing the insights to make changes in the appraisal system. The present study is seeking to understand the influence of appraisal system on the employee variables such as career advancement, job satisfaction and organizational commitment. The study collects the primary data for analysis through a structured questionnaire distributed among the employees

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Vogelsang, Beke, and Matthias Pilz. "Conditional factors for training activities in Chinese, Indian and Mexican subsidiaries of German companies." European Journal of Training and Development ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/ejtd-04-2020-0066.

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Purpose The purpose of this paper is to analyse the qualification measures of 12 German multi-national companies (MNCs), all of which are present in China, India and Mexico. In particular, the transfer of dual initial training practices and further training measures are investigated. It examines the impact consistent training strategies across national borders have emerged in German companies or local arrangements have developed despite identical internal influencing factors. Design/methodology/approach Because of its design, the focus is on the external factors that influence the companies’ t

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Abu Bakar, Nor `Aznin, and Lau Ming Sern. "A Re-Evaluation of the Determinants of FDI in Malaysia." Malaysian Management Journal, February 24, 2020. http://dx.doi.org/10.32890/mmj.9.1-2.2005.8771.

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This paper examines the key determinants of foreign direct investment (FDI) in Malaysia using time series analysis techniques that address the problem of non-stationarity. Specifically, variables such as trade openness, infrastructure quality, market-size, human capital and natural resource are tested using the ADF and cointegration tests to ensure that the regression is not spurious. In line with several other empirical studies, results obtained confirm that traditional factors such as market size are still dominant factors shaping the distribution of FDI in Malaysia, while the natural resour

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Kamesh, P. Venkat. "COVID-19 - Digital Transformation and Digital Competency." International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences 9, no. 3 (2021). http://dx.doi.org/10.37082/ijirmps.2021.v09i03.029.

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The COVID-19 pandemic has caused serious and long-term disturbances in people's lives all over the world, in both developing and developed countries. This has led to financial crisis and great depression in the GDPs of many countries. It has not only impacted the Multi-National Businesses (MNCs) but also disturbed the Small and Medium Enterprises (SMEs) and life’s of man vulnerable people. As the crisis continues, the pandemic's pervasive impacts, which have affected every part of our communities, continue to unfold, leaving profound marks on people's livelihoods and countries' economies that

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Choudhary, Hitesh. "Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour." Asian Journal of Management, May 14, 2021, 144–46. http://dx.doi.org/10.52711/2321-5763.2021.00021.

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Introduction and Background: Introduction of the triple mantra, Liberalization, Privatization and Globalization (LPG) in Indian Economy towards the beginning of 1990’s attracted many Multi-National Companies to Indian Consumer market. This new entry of MNC’s coupled with the struggle of traditional Indian corporate to survive in the market resulted in increased volume of advertisements and now the media are flooded with the advertisements of competing brands. Objectives: 1. To compare the level of Communication-Effect in terms of Advertising Effectiveness, among highly Creative advertising and

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M, Bharath K., and Arun Kumar L S. "Covid-19 and Its Impact on E-Administration, Employment and Migration in the Indian Economy, (In the Present Context)." International Journal of Advanced Research in Science, Communication and Technology, February 15, 2021, 82–87. http://dx.doi.org/10.48175/ijarsct-v2-i3-314.

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India is the second largest populated country in the world and largest market Economy for most of the developed countries in the world like MNC’s (Multi-National Companies) like automobiles, telephone and communication, educational services, start-up’s, call centres and global level entrepreneurs like to invest in India, due to huge demand for consumer goods and technological products India is one of the largest growing developing economy in the world after China in 2019, with an average GDP (Gross Domestic Product) of 7 percent from2015-2019, with huge FDI (Foreign Direct Investment), India i

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