Academic literature on the topic 'Mobile Commerce (m-commerce)'

The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. The user no longer has to visit physical stores in order to make a purchase, it can now all be done from a device in the palm of the hand. The aim with this research was to describe what the driving factors of m-commerce are from a usability perspective and how important different usability factors are to the customer when performing mobile commerce. This particular thesis was conducted with a quantitative approach in order to gain information about the consumer behavior when shopping through mobile phone as well as finding the most critical usability factors from the users point of view. The result was a self-completion questionnaire with a total of 200 respondents. The results from the self-completion questionnaire points out that there are numerous critical factors that can have an impact on the users’ decision whether to perform mobile commerce or not. Furthermore, the results from the questionnaire pictures that most of the consumers still prefer to shop in physical stores followed by shopping online through the computer. The reason why other methods before using the smartphone to make a purchase was chosen, was mainly because of the limited screen size and input mechanisms on the mobile phones. The result also shows that the majority of the participants would cancel their purchase if usability factors, like errors and poor site performance, are not thoroughly considered in the application. This shows the importance of including usability in the developing of applications and mobile websites. This essay will provide companies and developers with important information that is needed for creating applications for mobile commerce with high user satisfaction. M-commerce is a rapid growing field of study which is important to research because of the impact it begins to have on business. For further research it would be interesting to continue the study of other factors that plays a big role when developing mobile applications for m-commerce. Security is one key issue in m-commerce and according to our empirical result it is of big importance for the users performing m-commerce and should be investigated deeper.

With the wide spread of mobile phones, PDAs, and Smartphones, M-Commerce has become a major application domain for mobile devices, unlike conventional wired networks, mobile devices allow the user to conduct online transactions regardless of the time and the place as long as there is mobile network coverage. However, online transactions require adequate level of security to insure the confidentiality, the integrity, and the availability of the user’s information. Security measures consume a considerable amount of energy and require more time in processing. The aim of this thesis is to optimise the energy and the resources consumption of mobile phones when applying variant symmetric and asymmetric schemes. This aim can be achieved through developing A System State Security Management Framework, SSSM, which will implement encryption schemes, symmetric and asymmetric, and will provide different options to enable the user to choose the type of encryption, the key size, and number of rounds of computation to optimise the energy consumption level of the mobile phone. This thesis compares the power and the resources consumed by the most commonly used encryption algorithms such as CAST, IDEA, Triple-DES, RSA, and AlGamal. This comparison helps to draw the advantages and disadvantages of each algorithm scheme used in reference to the security level it provides and the power it consumes. Implementing this mechanism will enhance the performance of mobile phones by increasing the security levelsprovided by the encryption schemes and utilising the limited power and resources efficiency. Therefore, confidentiality will be presented in mobile phones and variant encryption schemes, symmetric and asymmetric, and changeable key sizes and rounds, will ensure the authenticity of both senders and recipients depending on their needs as well as resources available. This research makes contributions in two major areas; the first area consists of the novel Energy Aware Encryption polices generated by this work, the second area of contribution is the energy measurements and experimental results which validate the approach presented in the research.

Research shows how M-Commerce has managed to find its way to previously inaccessible parts of the world as a major Information and Communication Technologies (ICT) tool for development due to widespread introduction of mobile phones in remote areas. M-Commerce has offered valuable advantages: anytime, anywhere, more personal, more location-aware, more context-aware, more age aware, always online and instant connectivity. But this is not without its problems, of which security is high on the list. The security issues span the whole M-Commerce spectrum, from the top to the bottom layer of the OSI network protocol stack, from machines to humans. This research proposes a threat-mitigation modular framework to help address the security issues lurking in M-Commerce systems being used by marginalised rural community members. The research commences with a literature survey carried out to establish security aspects related to M-Commerce and to determine requirements for a security framework. The framework classifies M-Commerce security threat-vulnerability-risks into four levels: human behaviour and mobile device interaction security, mobile device security, M-Commerce access channel security, wireless network access security. This is followed by a review of the supporting structures or related frameworks that the proposed framework could leverage to address security issues on M-Commerce systems as ICT4D initiatives. The proposed security framework based on the requirements discovered is then presented. As a proof-of-concept, a case study was undertaken at the Siyakhula Living Lab at Dwesa in the Eastern Cape province of South Africa in order to validate the components of the proposed framework. Following the application of the framework in a case study, it can be argued that the proposed security framework allows for secure transacting by marginalised users using M-Commerce initiatives. The security framework is therefore useful in addressing the identified security requirements of M-Commerce in ICT4D contexts.

The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.

yes<br>Recent advances in wireless technology have increased the number of mobile device users and given pace to the rapid development and deployment of e-commerce to the mobile user. This new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce (mcommerce). Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. Unlike e-commerce, m-commerce is more personalized and there is a need for a novel approach to evaluating m-commerce applications. This paper examines the issues in designing mcommerce applications not only from a technical viewpoint but also from the end users¿ perspective.

<p> Electronic and web technologies include a significant economic and social force in contemporary life and business. Commercial activities conducted over computers and mobile networks empower business processes and add value to consumers by introducing unique channels for buying and exchanging information. Whereas past research expanded knowledge about attitudes and perceptions toward e-commerce that drive consumer purchase intentions and provide a competitive advantage, the fundamental behavioral dynamics associated with m-commerce requires further investigation. Based on the unified theory of acceptance and use of technology (UTAUT), this quantitative, survey-based study investigates adult American users of m-commerce to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk. This study surveyed 177 participants to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk, and their m-commerce purchase intentions. The results of this study indicated that performance and effort expectancies, social influence, and the facilitating conditions of trust and perceived risk in the use of m-commerce together predicted m-commerce purchase intentions at a statistically significant level regarding competitive advantage.</p>

The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. This concept occurs when e-commerce activities are performed on social media platforms using mobile devices. Many researchers did look into e-commerce and its different concepts, but not so many did look into ms-commerce, especially when it comes to exploring the consumers’ perception of this concept and their shopping motivation. The aim of this study is to explore the relation between ms-commerce and the Swedish consumers in order to find out what is the consumers’ perception of ms-commerce in Sweden, and how ms-commerce affects consumers’ shopping motivation. To do this a qualitative approach is used where interviews with 9 people using ms-commerce platforms to buy products were conducted. The research is based on the extended unified theory of acceptance and use of technology model (UTAUT2). The findings of this study indicate that consumers perceive ms-commerce in Sweden as a very useful and entertaining technology that has economic benefits for the consumers, but they also perceive it to have privacy issues and to be lacking trustworthiness. Furthermore, the findings strongly suggest that ms-commerce comments on products available on ms-commerce platforms have a direct influence on consumers’ shopping motivation, the live chat feature available on ms-commerce platforms is a very good tool that has a positive influence on consumers shopping motivation, and targeted advertisement in ms-commerce has no influence on consumers’ shopping motivation.

This work is of theoretical and practical importance, that is, generation of new knowledge associated with mobile commerce adoption in terms of security concerns and trust which will help not only future researchers but also e-businesses. Despite the fact researchers have examined the adoption of m-commerce in a holistic way, the author found there was no research focusing solely and in-depth on the determinants of trust and perceived risk. The problem was to examine how the above determinants affect the intention to adopt m-commerce. The objects are mobile commerce, security concerns and trust. The purpose of this study is twofold, namely, empirical and explanatory. As for the objectives, it was necessary to review the literature, propose a research model, analyze the results, and verify or reject the proposed hypotheses. When it comes to the hypotheses, there was a test on whether trust, perceived risk, perceived usefulness, and perceived ease of use negatively or positively affect the constructs of the proposed model. The author used theoretical and empirical collection methods. As for the theoretical ones, analogy, generalization and modeling methods were used. Concerning the empirical ones, due to the fact that quantitative approach was chosen, a survey instrument, that is, questionnaire was used. After the results had been collected, SPSS 22 was used to perform descriptive data analysis of Likert summative scales. At last, the results along with the research limitations... [to full text]<br>Šio darbo teorinė ir praktinė svarba yra naujų žinių, susijusių su saugumo ir pasitikėjimo problemų sprendimais mobilios komercijos kontekste, kūrimas kuris pasitarnaus ne tik mokslinei bendruomenei, bet ir e-verslui. Nepaisant to, jog mobilios komercijos įsisavinimas plačiai analizuotas holistiniu požiūriu, magistrinio darbo autorius nerado atliktų išsamių tyrimų išsamiau aptariančių pasitikėjimo ir saugumo veiksnių poveikio mobilios komercijos kontekste. Darbo problema formuluojama, kaip patikimumo ir saugumo veiksniai daro įtaką mobilios komercijos įsisavinimui. Tiriamieji objektai yra mobili komercija, saugumas ir patikimumas. Šio tyrimo tikslas yra dvejopas: empirinis ir aiškinamasis. Siekiant tyrimo tikslo, buvo išstudijuota literatūra, pasiūlytas mokslinio tyrimo modelis, išanalizuoti rezultatai ir įvertintos suformuluotos hipotezės. Mokslinio tyrimo eigoje autorius panaudojo teorinius ir empirinius duomenų analizės ir rinkimo metodus. Teorinėje dalyje buvo panaudoti panašumo, apibendrinimo ir modeliavimo metodai. Empirinėje dalyje įgyvendintas kiekybinis tyrimas, duomenys renkami apklausos būdu struktūruoto klausimyno pagalba. Surinkti duomenys apdoroti SPSS aplinkoje atliekant aprašomųjų duomenų analizę pagal Likerto suminių vertinimo skales. Galutinis šio tyrimo tikslas buvo patikrinti suformuluotas hipotezes. Kalbant apie išvadas, privatumo rizikos suvokimas, mobilių mokėjimų, mobilios komercijos įstatymų ir gaunamų produktų kokybė turėjo neigiamą įtaką mobilios... [toliau žr. visą tekstą]

The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. This research  seeks to complement past research by investigating mobile commerce ventures. Through a series of semi-structured Interviews with investors, retail experts, and mobile commerce startups, the research collects qualitative data that contributes to a better understanding of the Swedish mobile commerce market and an analysis on mobile commerce startup success factors. The research suggests differences  in consumer and business adoption of technology.  While  consumers adopt technology according to the TAM model, based on enjoyment, usefulness and ease of use, businesses focus on competition, consumer satisfaction and sales. The results suggest that businesses should invest in and develop new retail technologies that fulfill the TAM model  in order to succeed. This research has practical implications for  mobile commerce companies  hoping to succeed and retailers looking to invest in mobile commerce solutions