Dissertations / Theses: 'Mobile Commerce (m-commerce)'

1

Licina, Aida, Hannah Radtke, and Charlotte Johansson. "Usability in M-commerce : Critical factors to consider when adapting m-commerce." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15033.

Full text

Abstract:

The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. The user no longer has to visit physical stores in order to make a purchase, it can now all be done from a device in the palm of the hand. The aim with this research was to describe what the driving factors of m-commerce are from a usability perspective and how important different usability factors are to the customer when performing mobile commerce. This particular thesis was conducted with a quantitative approach in order to gain information about the consumer behavior when shopping through mobile phone as well as finding the most critical usability factors from the users point of view. The result was a self-completion questionnaire with a total of 200 respondents. The results from the self-completion questionnaire points out that there are numerous critical factors that can have an impact on the users’ decision whether to perform mobile commerce or not. Furthermore, the results from the questionnaire pictures that most of the consumers still prefer to shop in physical stores followed by shopping online through the computer. The reason why other methods before using the smartphone to make a purchase was chosen, was mainly because of the limited screen size and input mechanisms on the mobile phones. The result also shows that the majority of the participants would cancel their purchase if usability factors, like errors and poor site performance, are not thoroughly considered in the application. This shows the importance of including usability in the developing of applications and mobile websites. This essay will provide companies and developers with important information that is needed for creating applications for mobile commerce with high user satisfaction. M-commerce is a rapid growing field of study which is important to research because of the impact it begins to have on business. For further research it would be interesting to continue the study of other factors that plays a big role when developing mobile applications for m-commerce. Security is one key issue in m-commerce and according to our empirical result it is of big importance for the users performing m-commerce and should be investigated deeper.

APA, Harvard, Vancouver, ISO, and other styles

2

Hamad, F. M. "Energy-aware encryption mechanism for m-commerce devices." Thesis, Coventry University, 2010. http://curve.coventry.ac.uk/open/items/61037dc3-74e7-8cea-8e44-75f643220d0d/1.

Full text

Abstract:

With the wide spread of mobile phones, PDAs, and Smartphones, M-Commerce has become a major application domain for mobile devices, unlike conventional wired networks, mobile devices allow the user to conduct online transactions regardless of the time and the place as long as there is mobile network coverage. However, online transactions require adequate level of security to insure the confidentiality, the integrity, and the availability of the user’s information. Security measures consume a considerable amount of energy and require more time in processing. The aim of this thesis is to optimise the energy and the resources consumption of mobile phones when applying variant symmetric and asymmetric schemes. This aim can be achieved through developing A System State Security Management Framework, SSSM, which will implement encryption schemes, symmetric and asymmetric, and will provide different options to enable the user to choose the type of encryption, the key size, and number of rounds of computation to optimise the energy consumption level of the mobile phone. This thesis compares the power and the resources consumed by the most commonly used encryption algorithms such as CAST, IDEA, Triple-DES, RSA, and AlGamal. This comparison helps to draw the advantages and disadvantages of each algorithm scheme used in reference to the security level it provides and the power it consumes. Implementing this mechanism will enhance the performance of mobile phones by increasing the security levelsprovided by the encryption schemes and utilising the limited power and resources efficiency. Therefore, confidentiality will be presented in mobile phones and variant encryption schemes, symmetric and asymmetric, and changeable key sizes and rounds, will ensure the authenticity of both senders and recipients depending on their needs as well as resources available. This research makes contributions in two major areas; the first area consists of the novel Energy Aware Encryption polices generated by this work, the second area of contribution is the energy measurements and experimental results which validate the approach presented in the research.

APA, Harvard, Vancouver, ISO, and other styles

3

Murufu, Mufudzi Anesu Chapman. "Development of an M-commerce security framework." Thesis, University of Fort Hare, 2014. http://hdl.handle.net/10353/833.

Full text

Abstract:

Research shows how M-Commerce has managed to find its way to previously inaccessible parts of the world as a major Information and Communication Technologies (ICT) tool for development due to widespread introduction of mobile phones in remote areas. M-Commerce has offered valuable advantages: anytime, anywhere, more personal, more location-aware, more context-aware, more age aware, always online and instant connectivity. But this is not without its problems, of which security is high on the list. The security issues span the whole M-Commerce spectrum, from the top to the bottom layer of the OSI network protocol stack, from machines to humans. This research proposes a threat-mitigation modular framework to help address the security issues lurking in M-Commerce systems being used by marginalised rural community members. The research commences with a literature survey carried out to establish security aspects related to M-Commerce and to determine requirements for a security framework. The framework classifies M-Commerce security threat-vulnerability-risks into four levels: human behaviour and mobile device interaction security, mobile device security, M-Commerce access channel security, wireless network access security. This is followed by a review of the supporting structures or related frameworks that the proposed framework could leverage to address security issues on M-Commerce systems as ICT4D initiatives. The proposed security framework based on the requirements discovered is then presented. As a proof-of-concept, a case study was undertaken at the Siyakhula Living Lab at Dwesa in the Eastern Cape province of South Africa in order to validate the components of the proposed framework. Following the application of the framework in a case study, it can be argued that the proposed security framework allows for secure transacting by marginalised users using M-Commerce initiatives. The security framework is therefore useful in addressing the identified security requirements of M-Commerce in ICT4D contexts.

APA, Harvard, Vancouver, ISO, and other styles

4

Corbitso, Kenneth, Thomas Ash, and Neil Pisone. "Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12840.

Full text

Abstract:

The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.

APA, Harvard, Vancouver, ISO, and other styles

5

Wang, Jia Jia, Pouwan Lei, and Ray E. Sheriff. "Design and evaluation of M-Commerce applications." IEEE, 2005. http://hdl.handle.net/10454/4488.

Full text

Abstract:

yes
Recent advances in wireless technology have increased the number of mobile device users and given pace to the rapid development and deployment of e-commerce to the mobile user. This new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce (mcommerce). Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. Unlike e-commerce, m-commerce is more personalized and there is a need for a novel approach to evaluating m-commerce applications. This paper examines the issues in designing mcommerce applications not only from a technical viewpoint but also from the end users¿ perspective.

APA, Harvard, Vancouver, ISO, and other styles

6

Blaise, Robert. "Mobile commerce competitive advantage| A quantitative study of variables that predict m-commerce purchase intentions." Thesis, Capella University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10148414.

Full text

Abstract:

Electronic and web technologies include a significant economic and social force in contemporary life and business. Commercial activities conducted over computers and mobile networks empower business processes and add value to consumers by introducing unique channels for buying and exchanging information. Whereas past research expanded knowledge about attitudes and perceptions toward e-commerce that drive consumer purchase intentions and provide a competitive advantage, the fundamental behavioral dynamics associated with m-commerce requires further investigation. Based on the unified theory of acceptance and use of technology (UTAUT), this quantitative, survey-based study investigates adult American users of m-commerce to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk. This study surveyed 177 participants to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk, and their m-commerce purchase intentions. The results of this study indicated that performance and effort expectancies, social influence, and the facilitating conditions of trust and perceived risk in the use of m-commerce together predicted m-commerce purchase intentions at a statistically significant level regarding competitive advantage.

APA, Harvard, Vancouver, ISO, and other styles

7

Mehenni, Sadaoui. "Electronic commerce : Consumers’ perception of mobile social commerce in Sweden." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97359.

Full text

Abstract:

The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. This concept occurs when e-commerce activities are performed on social media platforms using mobile devices. Many researchers did look into e-commerce and its different concepts, but not so many did look into ms-commerce, especially when it comes to exploring the consumers’ perception of this concept and their shopping motivation. The aim of this study is to explore the relation between ms-commerce and the Swedish consumers in order to find out what is the consumers’ perception of ms-commerce in Sweden, and how ms-commerce affects consumers’ shopping motivation. To do this a qualitative approach is used where interviews with 9 people using ms-commerce platforms to buy products were conducted. The research is based on the extended unified theory of acceptance and use of technology model (UTAUT2). The findings of this study indicate that consumers perceive ms-commerce in Sweden as a very useful and entertaining technology that has economic benefits for the consumers, but they also perceive it to have privacy issues and to be lacking trustworthiness. Furthermore, the findings strongly suggest that ms-commerce comments on products available on ms-commerce platforms have a direct influence on consumers’ shopping motivation, the live chat feature available on ms-commerce platforms is a very good tool that has a positive influence on consumers shopping motivation, and targeted advertisement in ms-commerce has no influence on consumers’ shopping motivation.

APA, Harvard, Vancouver, ISO, and other styles

8

Vasileiadis, Alexios. "Security concerns and trust in the adoption of m-commerce." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140113_131752-55666.

Full text

Abstract:

This work is of theoretical and practical importance, that is, generation of new knowledge associated with mobile commerce adoption in terms of security concerns and trust which will help not only future researchers but also e-businesses. Despite the fact researchers have examined the adoption of m-commerce in a holistic way, the author found there was no research focusing solely and in-depth on the determinants of trust and perceived risk. The problem was to examine how the above determinants affect the intention to adopt m-commerce. The objects are mobile commerce, security concerns and trust. The purpose of this study is twofold, namely, empirical and explanatory. As for the objectives, it was necessary to review the literature, propose a research model, analyze the results, and verify or reject the proposed hypotheses. When it comes to the hypotheses, there was a test on whether trust, perceived risk, perceived usefulness, and perceived ease of use negatively or positively affect the constructs of the proposed model. The author used theoretical and empirical collection methods. As for the theoretical ones, analogy, generalization and modeling methods were used. Concerning the empirical ones, due to the fact that quantitative approach was chosen, a survey instrument, that is, questionnaire was used. After the results had been collected, SPSS 22 was used to perform descriptive data analysis of Likert summative scales. At last, the results along with the research limitations... [to full text]
Šio darbo teorinė ir praktinė svarba yra naujų žinių, susijusių su saugumo ir pasitikėjimo problemų sprendimais mobilios komercijos kontekste, kūrimas kuris pasitarnaus ne tik mokslinei bendruomenei, bet ir e-verslui. Nepaisant to, jog mobilios komercijos įsisavinimas plačiai analizuotas holistiniu požiūriu, magistrinio darbo autorius nerado atliktų išsamių tyrimų išsamiau aptariančių pasitikėjimo ir saugumo veiksnių poveikio mobilios komercijos kontekste. Darbo problema formuluojama, kaip patikimumo ir saugumo veiksniai daro įtaką mobilios komercijos įsisavinimui. Tiriamieji objektai yra mobili komercija, saugumas ir patikimumas. Šio tyrimo tikslas yra dvejopas: empirinis ir aiškinamasis. Siekiant tyrimo tikslo, buvo išstudijuota literatūra, pasiūlytas mokslinio tyrimo modelis, išanalizuoti rezultatai ir įvertintos suformuluotos hipotezės. Mokslinio tyrimo eigoje autorius panaudojo teorinius ir empirinius duomenų analizės ir rinkimo metodus. Teorinėje dalyje buvo panaudoti panašumo, apibendrinimo ir modeliavimo metodai. Empirinėje dalyje įgyvendintas kiekybinis tyrimas, duomenys renkami apklausos būdu struktūruoto klausimyno pagalba. Surinkti duomenys apdoroti SPSS aplinkoje atliekant aprašomųjų duomenų analizę pagal Likerto suminių vertinimo skales. Galutinis šio tyrimo tikslas buvo patikrinti suformuluotas hipotezes. Kalbant apie išvadas, privatumo rizikos suvokimas, mobilių mokėjimų, mobilios komercijos įstatymų ir gaunamų produktų kokybė turėjo neigiamą įtaką mobilios... [toliau žr. visą tekstą]

APA, Harvard, Vancouver, ISO, and other styles

9

Schriek, Michael. "Geschäftsmodelle im M-Commerce : eine kritische Analyse rechtlicher Transparenzerfordernisse /." Münster : LIT, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014853435&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Harris, Anna. "Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm." Thesis, KTH, Entreprenörskap och Innovation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168950.

Full text

Abstract:

The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing these new technologies. This research seeks to complement past research by investigating mobile commerce ventures. Through a series of semi-structured Interviews with investors, retail experts, and mobile commerce startups, the research collects qualitative data that contributes to a better understanding of the Swedish mobile commerce market and an analysis on mobile commerce startup success factors. The research suggests differences in consumer and business adoption of technology. While consumers adopt technology according to the TAM model, based on enjoyment, usefulness and ease of use, businesses focus on competition, consumer satisfaction and sales. The results suggest that businesses should invest in and develop new retail technologies that fulfill the TAM model in order to succeed. This research has practical implications for mobile commerce companies hoping to succeed and retailers looking to invest in mobile commerce solutions

APA, Harvard, Vancouver, ISO, and other styles

11

Steinbernreiter, Kajsa, Lisa Roback, and Helena Bergström. ""It's the future!" : A qualitative study exploring Generation Y’s attitude towards m-commerce." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44873.

Full text

Abstract:

Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. To comprehend an individual’s attitude (affect, beliefs and cognition) is of importance in order to find out how the attitude towards an object will affect the consumer. Up until today, no consensus is drawn regarding the consumers attitude towards mobile shopping. Generation Y is seen as the most frequent users of mobile devices, even though previous research has not focused on exploring their attitude towards m-commerce. Research questions: 1. How are the components of attitude associated with the m-commerce factors? 2. What kind of function does each m-commerce factor fulfil? Purpose: The purpose is to explore Generation Y’s attitude towards m-commerce. Methodology: A qualitative exploratory study with elements of a case study conducted through seven semi-structured interviews. Conclusion: The study concludes that the Generation Y holds a positive attitude towards ubiquity, convenience and security, a negative attitude towards technology and localisation and a mixed attitude towards personalisation within m-commerce.

APA, Harvard, Vancouver, ISO, and other styles

12

Fagerman, Hannes, and Martin Nilsson. "Att våga vara mobil : En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20567.

Full text

Abstract:

We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile commerce prior to this essay. This was one of the reasons that we chose to write about it. In the introductory chapter, we will discuss important issues relating to ecommerce and the use of smartphones as a tool for marketing and trade. In the methodology chapter, we explain our choice of methods for this essay. We reported on the techniques and methods to collect data that were relevant to this work and then we had a discussion about the methodological choices made. The methodology chapter ended with a presentation of our criticism about the choice of methods. In the theory chapter we describe the relevant theories on our subject. We describe some factors that could influence a consumer's purchasing behaviour, and other theories about how companies can implement mobile commerce. We then describe the material collected through surveys and interviews we conducted. This data formed the basis for the synthesis, analysis and conclusions, which we reported in the essay. In the analysis we combine theory and empirical data and then interpret the data we have collected. In the conclusion we responded to the questions we asked and gave advice to companies that are interested in introducing mobile commerce.

APA, Harvard, Vancouver, ISO, and other styles

13

Pyszko, Petr. "Nativní framework pro univerzální nabídkový systém pro platformu Android." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2016. http://www.nusl.cz/ntk/nusl-255373.

Full text

Abstract:

This thesis deals with design and implementation of framework for Android operating system. This framework is designed for effective development of mobile applications for products presentation. The framework considers the possibility of customization and change of its default behavior.

APA, Harvard, Vancouver, ISO, and other styles

14

Balzer, Thomas. "Fernabsatzrechtliche Informationspflichten im M-Commerce : eine rechtsvergleichende Studie am Beispiel Handyklingeltonvertrag /." Hamburg : Kovač, 2009. http://swbplus.bsz-bw.de/bsz287927199cov.htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Stanoevska-Slabeva, Katarina. "The transition from e- to m-commerce : scientific contribution and interrelationship of the publications submitted as cumulative habilitation /." St. Gallen, 2004. http://aleph.unisg.ch/hsgscan/hm00132038.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Schneider, Wilnei Aldir. "Identificação dos fatores críticos relacionados ao uso do M-Commerce." Universidade do Estado de Santa Catarina, 2015. http://tede.udesc.br/handle/handle/65.

Full text

Abstract:

Made available in DSpace on 2016-12-01T19:11:35Z (GMT). No. of bitstreams: 1 122703.pdf: 2436085 bytes, checksum: 2d0b7934770fd02db88671666032c2bc (MD5) Previous issue date: 2015-07-02
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
M-commerce trata-se do serviço móvel de comércio eletrônico. Desde seu surgimento, têm-se pesquisado a influência de conceitos para compreender o uso do serviço. Entretanto, observou-se que boa parte dos estudos analisam as mesmas variáveis, o que limita o entendimento sobre o campo. Considerando isso, esta dissertação tem como objetivo a identificação dos fatores críticos relacionados ao uso do mcommerce. Para tal, criou-se uma taxonomia dos fatores críticos, transferência de conceitos do e-commerce para o mcommerce e gerou-se um modelo de influências ao uso do mcommerce. A base teórica utiliza o Modelo de Aceitação da Tecnologia (TAM) e a Teoria do Comportamento Planejado (TPB). Quanto à abordagem metodológica, trata-se de um estudo qualitativo, que utilizou como estratégia a pesquisa documental. Realizou-se revisão de literatura sobre os temas ecommerce e m-commerce, buscando identificar fatores que influenciam o uso de ambos os serviços. Na análise dos dados criou-se uma taxonomia dos fatores críticos identificados na revisão da literatura, transferiu-se conceitos do e-commerce para o m-commerce, considerando as características específicas do serviço móvel, e gerou-se um modelo de influências ao uso do m-commerce. Os resultados encontrados indicam que existem diversas lacunas de pesquisa no m-commerce e que grande parte dos conceitos pesquisados no e-commerce ainda não foram analisados no caso do serviço móvel. Identificou-se também que a maioria dos conceitos pesquisados no ecommerce é compatível às características do m-commerce, o que permitiu sua transferência. No entanto, em alguns casos, fez-se necessária a adaptação da nomenclatura para adequação do termo ao serviço móvel. Verificou-se ainda que, em alguns aspectos, as pesquisas sobre o serviço móvel avançaram mais do que as pesquisas sobre o comércio eletrônico tradicional.

APA, Harvard, Vancouver, ISO, and other styles

17

Nagel, Franziska. "Mobile Commerce : The retail ecosystem in the technological transition." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-78383.

Full text

Abstract:

The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. Finally, this study aims to tackle synergies that are exposed in this study that defines factors which drive the technological transition from traditional retail to m-commerce.

APA, Harvard, Vancouver, ISO, and other styles

18

Williams, Zenande. "Adoption and sustained use of M-Commerce to improve efficacy of construction SMMEs." Thesis, University of Fort Hare, 2011. http://hdl.handle.net/10353/528.

Full text

Abstract:

E-commerce has been said to bring value to businesses by improving business efficiency and effectiveness and thus providing business with a competitive advantage through the potential benefits that it offers (Cloete, Courtney & Fintz, 2002). However, despite the potential benefits that e-commerce can offer, the adoption of B2C e-commerce in South African construction SMMEs is low and this is due to the challenges associated with e-commerce (Vaithanathan, 2010; Uzoka, Shemi & Seleka, 2007; Love & Irani, 2004; Anumba & Ruikar, 2002). These e-commerce challenges include: high implementation costs, lack or poor infrastructure, inadequate resources, low use of e-commerce by suppliers and consumers, lack of access to e-commerce, computer illiteracy, deficiency in understanding the potential benefits of e-commerce and security concerns (Vaithanathan, 2010; Uzoka, Shemi, & Seleka, 2007; Mensah, Bahta, & Mhlanga, 2005; Cloete, Courtney, & Fintz, 2002). Therefore, due to these e-commerce challenges, construction SMMEs do not exploit the business advantages that e-commerce offers. In order to assist South African construction SMMEs in their efforts to improve their business effectiveness and efficiency through commercial technologies.

APA, Harvard, Vancouver, ISO, and other styles

19

Johansson, Robert, Mikael Bäck, and Robert Forsman. "Wap usage In Sweden : Could i-mode be an option?" Thesis, Jönköping University, JIBS, Business Informatics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-580.

Full text

Abstract:

Mobiltelefonianvändningen har sedan början av 2000-talet haft en stark tillväxt och till-sammans med utvecklade tekniker ifrån Internet uppstod förutsättningar för en ny marknad – mobilt Internet. Europa, Nord Amerika och Japan ledde utvecklingen. Europa och Nord Amerika utvecklade Wireless Application Protocol (WAP) medan ett japanskt företag NTT DoCoMos utvecklade ett eget system – i-mode – som dominerar den japanska marknaden idag. Detta medan WAP-användningen ej blev den succé man hade hoppats på och användningen av WAP är ej speciellt hög idag, trots att de flesta mobiltelefoner i Sverige har stöd för WAP.

Syftet med denna rapport är att förklara utifrån ett användarperspektiv varför WAP-användningen är låg i Sverige samt hur i-mode kunde lyckas så väl på den japanska mark-naden. Rapporten syftar också till att undersöka befintliga mobilanvändares behov angående mobilt Internet och upptäcka ifall i-mode möter dessa behov. En jämförelse skall också ske av hur WAP och i-mode har marknadsförts. Resultatet skall förklara varför majoriteten av svenska mobilanvändare ej använder WAP.

Forskningen inledes med en litteraturstudie. Med denna litteraturstudie som stöd så valde vi att genomföra en enkätundersökning för att upptäcka den utvalda populationens behov och användninsgrad av mobilt Internet. Utfallen från enkätundersökningen analyserades tillsammans med teorier och det tillsammans skapade resultatet.

• Människor i Sverige tenderar till att använda internet hemma istället.

• WAP-användning är dyrt och långsamt idag.

• Kunskapen om WAP bland det svenska folket är dålig.

• Med vår forskning som utgångspunkt så finns det inget behov för mobilt Internet.

Det låga användandet av mobilt Internet förklaras främst med att de svenska användarna utnyttjar tillgången av Internet hemma. Detta ser inte vi som en egentlig orsak utan mer som ett resultat av de brister som mobilt Internet uppvisar. Större delen av dessa behov klarar ej en i-mode implementation i Sverige av att tillfredsställa i dagsläget. Därför ser vi ej i-mode som ett alternativ idag. Däremot anser vi att om i-mode kan marknadsföra sig som i Japan – som ett komplett system med unika funktioner – istället för en komprimerad ver-sion av internet, så kan i-mode vara ett fullvärdigt alternativ då tekniken redan finns för en implementation i Sverige.

Since the beginning of the 21st century mobile phone usage has had a big growth. Together with developed techniques from the Internet conditions for a new market emerged – mobile Internet. Europe, North America and Japan took the lead in this development. Europe and North America developed Wireless Application Protocol (WAP) whilst a Japanese company, NTT DoCoMo, developed their own standard – i-mode – which is dominating the Japanese market today. WAP on the other hand was not a success at all and the usage is still low today in Sweden, even though almost all mobile phones support WAP.

The purpose of this thesis is to, from a user perspective, explain why the WAP usage is so low in Sweden and also explain how i-mode became such a success on the Japanese market. In the thesis we will research mobile phone users needs regarding mobile Internet, and if those needs can be applied to i-mode functionality. We will also compare WAP and i-mode marketing. The result will then explain why the majority of Swedish mobile phone owners do not use WAP.

We started out with a literature study, which became the base of our chosen method; a survey. Thus to discover the chosen populations’ needs, demands and degree of usage of mobile Internet. A result was created from the survey data and theories.

• People in Sweden tend to use Internet at home instead.

• WAP usage today is expensive and has slow bandwidth.

• The knowledge about WAP is poor among the Swedish population.

• There is no need for mobile Internet in Sweden according to our research.

The low mobile Internet usage can mainly be explained with that people in Sweden rather use Internet at home. We are convinced that this is not the main reason though, since this result emerged because of WAPs faults and weaknesses. The majority of these demands can not be satisfied by an i-mode implementation. That is why we do not see i-mode as an alternative to WAP in Sweden. Although if i-mode could use another approach in their marketing they may succeed – like a stand-alone system with unique functions. Using this approach instead of marketing the service as a light version of the Internet, as we see today in WAP.

APA, Harvard, Vancouver, ISO, and other styles

20

Sadique, Kazi Masum. "Secure Mobile POS System : A point of sale application for secure financial transitions in a mobile business enviroment." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-127459.

Full text

Abstract:

The use of smart phones has changed the lifestyle of the society. Almost all kind of useful tools you can find on your smart phone. People used to buy goods every day. And for the purchase of goods they must pay. Security is very important while payment is concern. In this thesis we have designed and demonstrated a mobile phone application that can be used for a small shop or a big market. For any kind of commerce application, three different kind of entities are mostly involved: the customer, the sales person, and the management of the shop. Our designed mobile application has three different interfaces for three different kind of users: Manager Interface, Employee Interface, and Customer Interface. An interface for the system administrator is also designed, which should be used as an desktop application on the point of sale server. This application is flexible with capabilities of different payment options. Our proposed design can be implemented in any smart phone environment for example Android, iOS or Windows phone. This design provides availability, confidentiality, and integrity of payment data.

APA, Harvard, Vancouver, ISO, and other styles

21

Lundquist, Filip, and Vera George de. "Value Creation of Mobile Coupons." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155565.

Full text

Abstract:

AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. This has been of interest for the fast moving consumer goods (FMCG) industry where integration of the mobile phone has arisen to a new phenomenon: mobile coupons that can be transmitted to the mobile phone instead of using traditional paper coupons.PurposeThe purpose of this paper is to examine if and how mobile coupons can create value for Kuponginlösen and its partners.MethodEmpirical data has been collected through interviews, which in turn have been analyzed with a theoretical framework consisting of the Business Model by Amit and Zott (2001).ResultsMobile coupons provide value, not just for Kuponginlösen, but also to its partners consisting of FMCG manufacturers, convenience store chains, food chains, DLF, Mobilab, and GS1. Mobile coupons are an efficient way of distributing offers and complement traditional coupons. Although the popularity of mobile coupons will continue to increase significantly, as for today, they account for a small part of the total coupon market in Sweden.KeywordsMobile coupons, value creation, Kuponginlösen, FMCG industry, m-commerce
AbstraktTitelMobila kupongers värdeskapandeBakgrundKuponger har funnits i åratal i traditionellt pappersformat där de exempelvis funnits i livsmedelsbutiker vid produkter de ämnar rabattera. På senare tid har mobiltelefoner blivit en viktigare del i våra liv där de även integrerats i de aktiviteter vi utför. Detta har varit av intresse för livsmedelsbranschen där integration av mobiltelefoner har lett till ett nytt fenomen: mobila kuponger som kan skickas till mobiltelefonen istället för att använda sig av traditionella kuponger.SyfteSyftet med denna uppsats är att undersöka om och hur mobila kuponger kan skapa värde för Kuponginlösen och dess partners.MetodEmpirisk data har inhämtats genom intervjuer som i sin tur har analyserats med hjälp av modellen ‘the Business Model‘ av Amit och Zott (2001).ResultatMobila kuponger skapar värde, inte bara för Kuponginlösen, utan även för dess partners som består av livsmedelstillverkare, snabbköpskedjor, livsmedelskedjor, DLF, Mobilab och GS1. Mobila kuponger är ett effektivt sätt att distribuera erbjudanden och de kompletterar traditionella kuponger. Även om populariteten av mobila kuponger kommer att öka signifikant utgör de i dagsläget en liten del av den totala kupongmarknaden i Sverige.NyckelordMobila kuponger, värdeskapande, Kuponginlösen, livsmedelsindustrin, mobil handel

APA, Harvard, Vancouver, ISO, and other styles

22

Nohlen, Jens Niklas. "Einsatzmöglichkeiten neuer Kanäle in der Krankenversicherung eine multimethodisch-empirische Untersuchung zum Einsatz von E- und M-Commerce in der schweizerischen Krankenversicherungsbranche." Aachen Shaker, 2008. http://d-nb.info/993087906/04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Liu, Zhangyahui Liu. "Predicting the Chinese Consumer’s Consumption Value of Using Mobile Apps to Shop Fashion Products." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469884479.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Aktan, Mathias, and Ulf Wirén-Hallqvist. "Developing a responsive mobile-first design guide for e-commerce with the users in focus." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-112458.

Full text

Abstract:

Mobile e-commerce is an increasing trend. Still, many sales sites are not adapted to mobile interfaces. Important factors in the design of successful e-commerce applications are trust, high quality graphics, and easy navigation. However, a typical design approach is to strip down functionality and this can have a negative impact on the user experience. The goal of this thesis was to create a style guide that can be used to develop responsive e-commerce sites through a mobile first implementation strategy. A style guide was created by applying modern design theory and by investigating existing e-commerce solutions. Moreover, a prototype of an e- commerce solution was developed using the style guide. This prototype was evaluated by an expert group of usability professionals. The study indicates that the style guide is a useful and effective tool in the design and development of e-commerce systems. We conclude that a mobile first strategy needs to be combined with subsequent traditional desktop design.

APA, Harvard, Vancouver, ISO, and other styles

25

Kolaki, Maria. "Mobile Payment Use and Mobile Payment Transactions by Older Adults : A Qualitative Study." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66953.

Full text

Abstract:

The research outlined in this thesis focuses on the effects of implementation and use of mobile payments as experienced by older adults aged 55-75, as qualitatively examined through research interviewees (hereafter participants of this study) made up of individuals with varying cultural and technological backgrounds, who are acclimated to Greece’s culture and have lived within the country for at least a decade. Their own perception and reception of the practice allows for a more comprehensive look into the practical application of the technology within the country. No empirical studies are available on the aforementioned topic, despite the high importance and need for such study. Therefore, this research is carried out through a literature review. It then analyzes two models namely technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) model. It applies a phenomenological research method and provides us with a more concise, contextualized background into the widespread application of m-payment and m-commerce within the country. This research contributes new knowledge to m-payment and m-commerce through theoretical and empirical research and benefits the interpretation of a recently emerging phenomenon. The research results are useful to various groups associated with mpayments and m-commerce. Future research directions concerning this phenomenon involve the reception and enhancement of m-payment methods by older adults.

APA, Harvard, Vancouver, ISO, and other styles

26

Novotná, Pavla. "Metodika testování použitelnosti mobilních zařízení pro bezkontaktní NFC platby." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162780.

Full text

Abstract:

The purpose of this work is the design and experimental verification usability testing methodology of mobile contactless NFC payments. Given that this is the very innovative and flexible region (m-commerce and the usability of mobile devices) we need to develop a methodology to adapt the methods and usability testing standards for the specifics of mobile devices. The benefit of this work is to link the usability and m-commerce and the creation of a methodology for mobile devices usability testing. This work can be beneficial for companies that decides to enter the mobile payments market (as for instance a firm MOPET CZ rather unexpectedly made with the mobito project) and also for companies that are already dealing with m-commerce. This work can be also useful as a matrix for creating own testing methodology for mobile devices, even for other purposes.

APA, Harvard, Vancouver, ISO, and other styles

27

Eklund, Emelie, and Aweza Midia Diliwi. "Blippa dig till en sömlös handel! : En experimentell studie om hur digital teknik i den fysiska butiken höjer butiksupplevelsen." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21705.

Full text

Abstract:

Bakgrund och problemdiskussion: Det råder en allmän oro rörande den fysiska butikens framtid. Ett paradigmskifte inom detaljhandeln innebär att den fysiska butiken, för att upprätthålla effektiva och lönsamma affärer, inte längre kan förlita sig på historiskt framgångsrika affärsmodeller och praxis. Istället anses teknik tillsammans med exceptionell service vara två av de viktigaste strategiska faktorerna, vilka kan komma att rädda den fysiska butikens existens. De företag som framgångsrikt lyckas konkurrera via tekniskt levererad service, kommer också långsiktigt att möta efterfrågan hos den digitala kunden. Syfte: Denna masteruppsats syftar till att undersöka vilken effekt som integrering av digitala tekniker i fysisk butik har på kundens upplevelse av butik. Studien ämnar även undersöka vilka faktorer som påverkar förhållandet mellan kundens upplevelse av butik och digital teknik. Metod: Syftet uppfylls genom att studera en faktisk butik, där en digital teknik, Near Field Communication (NFC), integrerats. Studien är i den bemärkelsen en fallstudie. Vidare har en experimentell forskningsdesign av kvalitativ karaktär anammats, där den empiriska datan huvudsakligen grundar sig i semistrukturerade konsumentintervjuer. Slutsats: En stor majoritet av respondenterna ansåg att den testade tekniken kunde få dem att handla i fysisk butik oftare. Följaktligen påvisar integrering av digital teknik i fysisk butik en positiv effekt på kundens upplevelse av butik, där integrering och användning av NFC-tekniken möjliggör en höjning av kundens upplevelse. Resultatet påvisar vidare att faktorer som flexibilitet, effektivitet, tillgänglighet, valmöjligheter, bekvämlighet, upplevd tid och energi samt generationstillhörighet påverkar förhållandet mellan kundens upplevelse av butik och digital teknik.
Background and problem discussion: There is a general concern about the future of the physical store. A paradigm shift in retail means that the physical store, in order to maintain efficient and profitable business, can no longer rely on historically successful business models and practices. Instead, technology together with exceptional service is considered to be two of the most important strategic factors, which may save the physical store's existence. Purpose: This master thesis aims to investigate the effect that integration of digital technologies in the physical store have on the customer’s experience of the store. The study also aims to investigate which factors affect the relationship between the customer's experience of the store and digital technology. Method: The purpose is fulfilled by studying one actual store, where one digital technology, Near Field Communication (NFC), has been integrated. In this sense, the study is a case study. Furthermore, an experimental research design of a qualitative nature has been adopted, where the empirical data is mainly based on semi-structured consumer interviews. Conclusion: A large majority of respondents felt that the tested technology could make them shop in a physical store more often. Consequently, the integration of digital technology into the physical store demonstrates a positive effect on the customer's experience of the store, where integration and use of the NFC technology enables an increase in the customer's experience. The result also shows that factors such as flexibility, efficiency, availability, IV choice, convenience, perceived time and energy and generation affiliation affect the relationship between the customer's experience and digital technology.

APA, Harvard, Vancouver, ISO, and other styles

28

Herget, Niklas, and Krey Philip Steinmüller. "Mobile Payment Adoption During The Covid-19 Pandemic: A Quantitative Study In Germany." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52632.

Full text

Abstract:

Background: Emerging in December 2019, the COVID-19 pandemic profoundly changed consumer behaviour leading to social distancing and mitigating physical contact. Statistics show an increased use of contactless and mobile payment usage and adoption during the pandemic. It is unclear how valid previous models on mobile payment adoption explain adoption behaviour in emergency situations. While there are few studies approaching the adoption behaviour during the pandemic, there is also little previous research on mobile payment adoption prior to the pandemic in Germany. Purpose: The present thesis intends to advance several previously researched technological adoption frameworks to focus on and measure consumers’ perception of mobile payment technology adopting during the COVID-19 pandemic. Hence, our model provides a basis to understand mobile payment adoption in Germany during the pandemic. Method: Based on hypotheses derived from an adapted UTAUT2 model, we conducted quantitative deductive research reaching 258 questionnaire participants based in Germany. The empirical data was analysed through structural equation modelling. Conclusion: The findings show that Performance Expectancy still represents the primary driver of intention to adopt mobile payments during the pandemic, yet it is strongly supported by the initially contextualised Contamination Avoidance element and complemented by Habit, Effort Expectancy. Practitioners benefit from the study to better tailor campaigns in accordance with the main driver of adoption behaviour, while our findings contribute new insights into technology adoption in Germany during emergency situations.

APA, Harvard, Vancouver, ISO, and other styles

29

Molina, García Míriam. "Eficàcia de les apps publicitàries a branded apps de telèfons mòbils. Cas d'estudi a Barcelona i localitats de la mateixa província." Doctoral thesis, Universitat de Vic, 2014. http://hdl.handle.net/10803/284514.

Full text

Abstract:

El terminal mòbil s’ha convertit en els últims anys en una peça imprescindible per a l’individu. L’àrea del màrqueting, la comunicació i la publicitat continuen amb l’interès d’estar a prop del consumidor, raó per la qual han optat per entrar als mitjans i formats més propers, interessants, atractius i entretinguts actualment pels consumidors, com per exemple el telèfon mòbil, les xarxes socials i les aplicacions. Les aplicacions mòbils, o també anomenades apps, són un format molt entretingut, amb amplies possibilitats creatives i tecnològiques que permeten a les marques sorprendre i comunicar-se amb el seu públic objectiu. L’interès d’aquest estudi qualitatiu és mostrar l’eficàcia real que tenen les branded apps. És conegut l’interès dels consumidors en les aplicacions però no s’ha estudiat encara l’efectivitat d’aquestes aplicacions publicitàries. A l’actual investigació es mostra com afecta l’ús d’aquestes aplicacions a l’actitud cap a la marca, l’actitud cap al producte, i la intenció de compra de diferents perfils de consumidors.
El terminal móvil se ha convertido en los últimos años en una pieza imprescindible para el individuo. El marketing, la comunicación y la publicidad continúan interesados en estar cerca del consumidor, razón por la cual han optado por entrar en los medios y formatos más cercanos, interesantes, atractivos y entretenidos actualmente para los consumidores, como por ejemplo el teléfono móvil, las redes sociales y las aplicaciones móviles. Las aplicaciones móviles, o también llamadas apps, son un formato muy entretenido, con amplias posibilidades creativas y tecnológicas. El interés de este estudio cualitativo es mostrar la eficacia real que tienen las branded apps. Es conocido el interés de los consumidores en las aplicaciones pero no se ha estudiado todavía la efectividad de estas aplicaciones publicitarias. En la actual investigación se presenta como afecta el uso de estas aplicaciones en la actitud hacia la marca, la actitud hacia el producto, y la intención de compra de diferentes perfiles de consumidores.
Mobile phone is an essential tool for individuals in last years. Marketing area, communication and advertising continue with interest to be close to consumers, this is why they have decided to be in diferent media and formats, the most interesting, atractive and entertaining ones for consumers, like for example mobile phones, social networks and mobile applications. Mobile applications, or also called apps, are a very entertaining format, with wide creative and technological possibilities which allow brands to surprise and communicate with their target. The interest of this qualitative study is to show the real effectivity of branded apps. It is known the interest of consumers by applications but it has not been studied yet the effectivity of these advertising applications. In this investigation it is shown how the use of these applications affect to the attitude to the brand, the attitude to the product and the purchase intention of diferent consumer profiles.

APA, Harvard, Vancouver, ISO, and other styles

30

Pauly, Daniel A. "M-Commerce und Verbraucherschutz die Umsetzung der verbraucherschutzrechtlichen Transparenz- und Informationspflichten im mobilen elektronischen Handel." Oldenburg Lehrstuhl für Bürgerliches Recht, Handels- und Wirtschaftsrecht sowie Rechtsinformatik, Inst. für Rechtswiss, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2658364&prov=M&dok_var=1&dok_ext=htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Fourati, Alia. "Approches de sécurisation pour le commerce électronique sur les réseaux mobiles." Toulouse 3, 2005. http://www.theses.fr/2005TOU30166.

Full text

Abstract:

Dans une transaction type de m-commerce (commerce mobile), un client mobile se connecte à un serveur marchand pour effectuer des achats. La sécurisation de ces transactions est une tâche indispensable puisqu'elles transmettent des données sensibles, telles que les coordonnées bancaires des clients. De ce fait, le développement du marché du m-commerce s'avère être étroitement lié au niveau de sécurité offert par les réseaux qui les véhiculent. Cette thèse se propose d'étudier les besoins de sécurité, puis d'offrir des schémas de sécurité appropriés pour les applications de m-commerce, et ce dans différents contextes de propagation. Dans les premiers travaux de la thèse, nous nous sommes intéressés au contexte du m-commerce sur le WAP1. X. Nous avons ainsi proposé le protocole WSET pour sécuriser le paiement du m-commerce sur le WAP1. X. Ce protocole est inspiré des protocoles SET et WTLS, et permet de contourner la faille du “WAP Gap”, ainsi qu'une nouvelle faille identifiée, celle du “marchand malhonnête”. WSET offre la sécurité de bout en bout des coordonnées bancaires entre le client et la passerelle de paiement. Nous nous sommes ensuite focalisés sur le déploiement de l'application d'enchères sur les réseaux adhoc. Ce nouveau type de WLAN représente en effet un support de déploiement attrayant pour cette application de par les nouvelles possibilités qu'il offre (absence d'infrastructure, rapidité et faible coût de déploiement, ubiquité et auto-gestion). Cependant, ces réseaux de nature radio présentent plusieurs vulnérabilités. Pour que le déploiement des enchères sur les réseaux ad hoc soit possible, nous nous sommes penchés d'abord sur la sécurisation du réseau ad hoc support. Un schéma de sécurité distribué et auto-géré a alors été défini pour le protocole de routage OLSR régissant le réseau ad hoc. Ce schéma assure l'intégrité des messages de contrôle tout en respectant les caractéristiques des réseaux ad hoc. Enfin, une architecture d'un modèle d'enchères déployé sur les réseaux ad hoc a été spécifiée. Ce modèle original permet la mise en place spontanée d'une application d'enchères n'importe où et n'importe quand, respectant ainsi les caractéristiques de leur réseau de déploiement. A ce modèle d'enchères, nous avons ensuite introduit des schémas répondant à ses besoins fondamentaux : l'intégrité des mises et l'équité de l'enchérissement. Nous avons proposé un algorithme de sécurité distribué, basé sur les techniques de la cryptographie à seuil, et assurant l'intégrité des offres. La considération de l'équité, ainsi que des paramètres du réseau de déploiement, a enfin permis de calculer la durée des tours théorique et nécessaire à l'équité de l'enchérissement
In a typical m-commerce (mobile commerce) transaction, a mobile client connects to a merchant server in order to carry out purchases. Securing these transactions is a fundamental task since they transmit critical data, such as the client credit card number. Therefore, the development of the m-commerce becomes closely related to the security level offered by their networks support. This thesis aims to study the security requirements, and then to offer suitable securing schemes to m-commerce applications conducted in various contexts of propagation. In the first works, we have focused on the context of m-commerce over WAP1. X. We have then proposed a protocol, WSET, securing the m-commerce payment over the WAP1. X mobile networks. This protocol is inspired from the SET and WTLS protocols, and avoids two security flaws: the well known “WAP Gap” flaw; and a new identified security flaw which we have named the “the dishonest merchant”. WSET offers an end to end security to the payment data between the client and the payment gateway. In the following works, we have focused on the deployment of auctions over ad hoc networks. In fact, this new kind of WLAN represents an attractive deployment support for this application, due to the new possibilities that it offers (absence of infrastructure, rapidity and low cost of deployment, ubiquity, and self-management). However, these radio networks present many vulnerabilities. .

APA, Harvard, Vancouver, ISO, and other styles

32

Lindgren, Linnéa, and Johanna Kviberg. "Användbarhetens roll i de mobila webbshopparna." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26370.

Full text

Abstract:

This paper reports a study on the usability of e-commerce accessed through smartphones. There is much research in the usability of mobile interfaces and many sets of design patterns have been created but a few studies are available for specific domains, and in this report we focus on mobile e-commerce. In this study a framework is developed for how to design mobile e-commerce interfaces with a high degree of usability. Furthermore, the study also contributes a method to how other specific domain can develop a framework with general standards to work from when creating a web interface. By examining two sets of design principles and 14 design patterns, we evaluate which ones are critical in the design of a mobile e-commerce interface for achieving a high degree of usability. We have done this by applying the survey in two e-commerce sites with different design approaches to examine how they relate to the selected design patterns and design principles. The survey is conducted in three phases through an online survey, a content analysis and an observational study to investigate the interface usability based on theoretical- and practical perspectives. The study shows that in order to create a good usability of e-commerce sites accessed through smartphones, the user want to recognize themselves in how the content is presented and communicated, as well as the interface should obtain certain key functions.

APA, Harvard, Vancouver, ISO, and other styles

33

Grandjot, Thorsten. "Mobile scorecard Entwicklung einer balanced scorecard für das mobile Customer-relationship-Management (mCRM)." München Mering Hampp, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2826564&prov=M&dok_var=1&dok_ext=htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Wegener, Michael. "Konstruktion einer Markterfolgsanalysemethodik für Mobile-Entertainment-Anbieter : Ableitung einer eklektischen Methodik auf Basis einer stufenweisen Fokussierung des Analyseobjektes und einer forschungshistorischen Reflektion inhaltlicher und methodischer Erkenntnisgewinne relevanter Markterfolgsanalysemethodiken des Marketing und strategischen Management /." München ; Mering : Hampp, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2832291&prov=M&dok_var=1&dok_ext=htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Karlsson, Martin. "Prestations jämförelse av single-page gentemot multi-page webbapplikation på mobila nätverk : En mätning av svarstider på olika mobila nätverk." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19901.

Full text

Abstract:

Arbetet undersöker huruvida en traditionell multi-page applikation eller en AJAX baserad single-page applikation presterar bäst med hänsyn till quality of service där insamling och analys av svarstider nyttjas för att undersöka frågan. Arbetet specificerar vidare på M-commerce där mobila enheter uppkopplade mot mobila nätverk ligger ifokus. Arbetet utförs som ett experiment där en multi-page samt en single-page e-handels applikation med samma utseende och funktionalitet utvecklas, varpå svarstider samlas in genom att automatisk bläddra genom en mängd produkter via pagination där svarstiderna loggas. Mätningar utfördes för nätverken WiFi, 4G samt 3G med varierande datamängd. Resultaten för applikationerna jämförs sedan med hjälp av diagram och ANOVA tester som resulterade i slutsatsen att single-page visade sig inneha de kortaste svarstiderna i 8/9 mätserier. I framtiden vore det även intressant att bland annat undersöka flera funktionaliteter hos applikationen som kundvagnen, sökmotorn och navigation mellan produkttyper för att framställa ett mer fullständigt resultat.

Det finns övrigt digitalt material (t.ex. film-, bild- eller ljudfiler) eller modeller/artefakter tillhörande examensarbetet som ska skickas till arkivet.

APA, Harvard, Vancouver, ISO, and other styles

36

Makokoe, Isaac. "Selected antecedents towards the acceptance of m-payment services and the relationship with attitude and future intentions." Thesis, Vaal University of Technology, 2017. http://hdl.handle.net/10352/454.

Full text

Abstract:

M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology
Keywords: Mobile payments, usefulness, ease of use, security, attitude, future intentions. An increased reliance on mobile phones by consumers for making retail purchases has been witnessed over the years. Given the pervasive use of m-payments and the incessant diffusion of innovations in South Africa, it is important for marketers to have knowledge of the right set of factors that enhance consumers’ intent towards favouring m-payments in future encounters. This study draws from the undertones of Davis’s (1989) Technology acceptance Model (TAM). Whereas the theory alludes to the influences of both usefulness and ease of use on consumer attitudes and behaviour, this study further amplifies the salience of cosumer perceptions of security as a salient drive towards m-payment acceptance. This is because m-payments involve moneybased transactions and therefore it is important for consumers to have assurance that they operate along a secure platform. The TAM was nominated as the underlying theory in this research owing to its effectiveness when applied during the initial phases of an innovation, to avoid costly mistakes of implementing innovation attributes that do not offer the requiredset of elements for persuading consumers. The purpose of this study was to test an integrative research model of the antecedents of mpayment acceptance using a South African sample of consumers. A quantitative study comprising a non-probability snowball sample of 474 consumers aged between 18 and 50 years was conducted in 2016, in and around the five major towns of Southern Gauteng province in South Africa. The structured questionnaire requested respondents to indicate their perceptions regarding the usefulness, ease of use and security of m-payment platforms they have utilised. In addition, the questionnaire relates to consumers’ attitude evaluations of m-payments in general, as well as their intentions to both use and recommending m-payments to others in the future. Initially, descriptive statistics were performed on the data set, including correlation analysis and multicolinearity testing. Subsequently, structural equation modelling was applied by first, assessing the measurement model using fit indices, confirmatory factor analysis and statistical accuracy tests of reliability and validity. Specification of the measurement model led to the conclusion that the future intentions model was a five-factor structure comprising usefulness, ease of use, security, attitude and future intentions. Thereafter, the results of the structural model (Structural model A) supported the existence of a direct influence between usefulness and security with attitude, while the latter was found to have a direct influence on future intentions. Nevertheless, the relationships between ease of use and attitude was not significant and therefore, alternative hypothesis Ha3 could not be supported in this study leading to the need to specify a vi subsequent competing model. Under Structural model B, perceived usefulness is used as both a dependent and an independent variable since it is predicted by perceived ease of use and in turn predicts attitude towards using and behavioural intention to use simultaneously. The results of Structural model B led to the decision to accept the competing model as the ultimate model for this research since the model presents complete evidence of path weights that are greater than 0.20, interpreted as evidence for significant path outcomes. Insights gained from this study could assist both marketing academics and practitioners to understand the perceptions of consumers towards m-payments. In this regard, if a determination is made that conducting m-payment transactions in secure and effort-free environments could enhance the effectiveness of consumers in their jobs and lives in general, then marketers could be in a better position to deliver a worthwhile innovation solution for South African consumers.

APA, Harvard, Vancouver, ISO, and other styles

37

Juárez, Tello Alan Rubén. "Suite à la démarche stratégique de croissance interne des entreprises dotcom de tourisme en Europe, quel est l'avenir des applications mobiles et des différents modèles économiques du m-commerce?" Thesis, Universidad de las Américas Puebla, 2013. http://catarina.udlap.mx/u_dl_a/tales/documentos/lni/juarez_t_ar/.

Full text

Abstract:

Ce travail de recherche essaie de donner une réponse à la problématique formulée sur l´avenir des modèles économiques, y compris dans le commerce mobile, et les stratégies déployées par les sociétés de tourisme sur Internet en Europe. La formulation de cette question a été basée sur des aspects professionnels, tels que l´avis de chercheurs qui se montrent optimistes concernant cette opportunité de développement. D´autre part je me suis fondé également sur des articles de la presse professionnelle, où l´on trouve des éléments d´information concernant les entreprises et leurs offres de produits et services dans ce domaine. On trouve également des interrogations sur l´évolution rapide du secteur technologique en général. Finalement, mon mémoire s´appuie sur un double propos empirique : d´une part, concernant mon avis personnel et celui des utilisateurs des nouvelles technologies, et d´autre part, concernant des informations repérées lors d´une enquête réalisée auprès des dirigeants de sociétés actives dans l´industrie du tourisme numérique, laquelle enrichit le contenu et la validité de ce travail. La première partie de ce mémoire vise à définir et à conceptualiser l´activité des sociétés basées exclusivement sur Internet, leur structure organisationnelle et financière, et les différentes mutations qui ont eu lieu au court de cette brève histoire des modèles économiques par Internet. Je tiens à décrire le monde du secteur touristique en Europe, lié à ces compagnies dotcom. Ainsi, je fais un point sur les stratégies de pénétration dans le monde du mobile, sur les démarches mises en place par les différents acteurs et sur les opportunités envisagées de la part des chercheurs. Enfin, je mets en perspective ces deux derniers éléments pour arriver au concept du tourisme-mobile. Les aspects technologiques et techniques sont aussi importants. Les diapositives intelligentes, smartphones et tablettes, jouent un rôle clé dans la définition de l´offre et la demande de produits et services, qui conduisent notre mode de vie actuel. Ce sont les principaux déclencheurs de l´essor des activités réalisées et envisagées par les différents acteurs du marché. Pour la réalisation de cette étude, l´avis des professionnels est primordial. Cela me permet de découvrir les différentes actions menées par les entreprises de ce secteur. L´analyse des convergences ou différences de ces actions de conception d´applications mobiles donnent une validité à ce travail. Certes, chez les organisations, sil existe des objectifs stratégiques différents, ou bien des démarches de conception similaires. Néanmoins, une chose reste toujours claire, l´adaptation aux conditions du marché est incontournable pour que les entreprises atteignent leurs objectifs, la création de valeur, donc, la génération de résultats et des bénéfices. General Summary. The following thesis seeks to answer the concerns of the future of this newly born business model, the mobile commerce. Furthermore, it tries to identify the different strategies developed by those Internet-based tourism companies in the European Market in order to attack and to capitalize on this growth opportunity. The formulation of this question was based on professional, empirical and theoretical concepts, including the opinion of researchers who are highly optimistic and about this new source of business opportunities. Moreover, the opinion of the professional press states different points of view, both positive and negative. In order to start the debate about the different ways companies can take in order to penetrate the given target market, companies should take the first steps mostly by adapting their offer of products and services. In addition, professional press questions the rapid evolution of technology in general. Finally, my dissertation is based on an empirical double methodology: my personal opinion and that of users of this new technology. The information gathered, taken from a survey given to managers of identified active companies present in the digital tourism industry, greatly enriched the content and truthfulness of this thesis. The first part of this project aims at defining and conceptualizing the operation of companies in a business based exclusively on the Internet, their organizational and financial structure, and the different mutations that have occurred throughout the short history of the dotcom business model. On the other hand, I want to describe the world of tourism in Europe, intrinsically linked to dotcom companies. Therefore, I made a description on the different entry strategies implemented by the various stakeholders in the mobile sector. Finally, I present a preliminary projection of opportunities envisaged by the researchers. Thus, I offer a comparison between the last two points of view to finally get to the conception of Mobile Tourism. In the same manner, technological and technical aspects are also important. Intelligent devices, both smartphones and tablets, play a key role in the design of different concepts of supply and demand of products and services that drive our current lifestyle. These are the main triggers of the development activities carried out and planned by the various market players. Certainly, for this study, professionals´ opinions are essential; they allow me to frame an analysis of the differences or similarities of actions taken on the design of mobile applications in order to validate the thesis. In brief, even if they all show different or similar strategic objectives, one thing remains clear, adaptation to market conditions is the key for companies to attach their goals, value creation, leading to the generation of results and profit.

APA, Harvard, Vancouver, ISO, and other styles

38

Fredén, Ellen. "M-handel och förtroende : En studie av svenska konsumenters förtroende för mobil handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29600.

Full text

Abstract:

Denna uppsats söker att undersöka svenska m-handelkonsumenters syn på m-handel, elektronisk handel på mobilen, i ett förtroendeperspektiv. Då 77% av Sveriges befolkning idag äger en smartmobil, är smartmobilanvändningen mer utbredd än tidigare (Svenskarna och internet, 2015). Men trots smartmobilernas tillväxt har inte m-handel följts upp i samma takt och många föredrar fortfarande ehandel. För att ta reda på vad som kännetecknar svenska konsumenters tankar kring m-handel när det gäller förtroende och få en inblick till vad som skapar förtroende för m-handel har denna undersökning skapats. För att besvara dessa frågor har en nätbaserad enkätundersökning genomförts med TAMmodellen som underlag för att avgöra vilka de mer bestämmande faktorerna är när det gäller acceptansen av m-handel. Baserat på denna empiri som samlats in från enkätundersökningen har sedan ett flertal fokusgruppsintervjuer genomförts med MoTEC-modellen som grund för att få fram konsumenternas inställning till m-handel i ett förtroendeperspektiv samt avgöra vilka faktorer enligt konsumenterna skapar förtroende. Resultatet av undersökningen visar att konsumenter i överlag har en positiv syn till förtroendet för mhandel, men att många använder sig av e-handel på datorn då vana skapar ökad trygghet. Säkra betalmetoder är centrala för upplevt förtroende och var det konsumenter tittade på först för att värdera upplevd säkerhet. Andra faktorer som skapar förtroende är goda gränssnittsegenskaper med tydlig och överblickbar layout, med en högre feltolerans. Samt välformulerat informationsinnehåll i kombination med gott rykte.
This paper aims to examine swedish consumers’ views on m-commerce, mobile commerce, while taking a focus on the trust perspective of these views. The expansion of smartphones have reached a higher level than before and today 77 percent of Sweden’s population owns a smartphone (Svenskarna och internet, 2015). However, the growth of smartphones can not be applied to m-commerce as the growth of m-commerce has not reached the same level, as many still prefers e-commerce over m-commerce. This study has therefore been conducted to get an understanding of what characterises consumers’ thoughts about the trust aspects of m-commerce and to get an overview of which factors are creating perceived trust. To answer these questions an online survey was created with the TAM model as an underlying source to determine which the more defining factors are when it comes to consumers’ acceptance of m-commerce. Based on the material gathered from the survey has a number of focus group interviews been carried out with the MoTEC model applied, to get more detailed information about consumers’ views on m-commerce from a trust perspective and determine which variables increase trust. The results indicate that consumers mainly have a positive view on the trust aspects of m-commerce, yet many still prefer e-commerce, arguing that habit has a big role for added perceived trust. Secure payment methods are central for perceived trust and was the first thing that consumers looked upon to estimate the level of security. Other central factors were good interface features including a simple and reviewable layout with a higher error tolerance, in combination with well-formulated informational content and a good reputation.

APA, Harvard, Vancouver, ISO, and other styles

39

Mpofu, Handsome C. "Development of an M-Payment system prototype for a marginalized region (Dwesa case study)." Thesis, University of Fort Hare, 2011. http://hdl.handle.net/10353/458.

Full text

Abstract:

Wireless technologies, such as Worldwide Interoperability for Microwave Access (WiMAX) and Wireless Fidelity (WiFi), are making it easier to provide the much needed telecommunications infrastructure in marginalized areas worldwide. These technologies enable the rapid deployment of network services as well as their redistribution throughout these marginalized areas. The ability to bring Internet connectivity to previously underserviced and marginalized areas has the potential to leap-frog socio-economic development and improve participation in the global knowledge economy. This study investigated how wireless access technologies, such as WiMAX and WiFi, can be integrated and used to deliver ubiquitous distributed Internet connectivity with increased capillarity in rural areas. The research was undertaken within an ICT for Development (ICT4D) intervention called Siyakhula Living Lab (SLL) which is based in the Eastern Cape province of South Africa. The research further eliminated the accessibility constraints associated with long distances and remoteness from the Digital Access Nodes (DANs) and provided increased penetration in the network in contrast to the traditional Telecentre model which has been used extensively in ICT4D interventions. This was achieved by deploying WiFi hotspots around the DANs and extending the existing SLL WiMAX backbone to increase the network footprint to neighboring communities. The technical result of the research has been the provision of increased capillarity on the network and service redistribution throughout the entire Dwesa community. Consequently, this has given local community members an opportunity to access network services easily and ubiquitously. Finally, the research investigated and presented the benefits of such wireless network deployment configurations on ICT4D activities in marginalized areas.

APA, Harvard, Vancouver, ISO, and other styles

40

VACKOVÁ, Kateřina. "m-Commerce." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153730.

Full text

Abstract:

The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.

APA, Harvard, Vancouver, ISO, and other styles

41

Dlouhá, Markéta. "M-commerce jako nový fenomén nakupování." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-323562.

Full text

Abstract:

(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses the types of transactions that are carried out through mobile devices and also about technologies that allow for a gradual transformation of these devices into multifunctional objects. The fourth chapter deals with the evaluation of practical research, which was carried out by me. The research was focused on the typology of purchases that are realized by Czech users through their mobile devices (smartphones and tablets) in relation to mobile smartphone platform, which they own.

APA, Harvard, Vancouver, ISO, and other styles

42

FILIPOVÁ, Lenka. "Návrh strategie m-Commerce pro vybranou organizaci." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51307.

Full text

Abstract:

Among the main advantages of the marketing usage of m-Commerce belong good focus possibilities, fast response, good measurable records, usability for large or smaller organizations and low expenses on creative solutions. A wide range of solutions is convenient for both, large and small companies. Nevertheless, it seems that its expansion in the Czech Republic is still quite unusual. Key factors of the success of m-Commerce are the fast technical development of mobile phones in many areas, the high penetration of mobile phones in the population ( there were 129,6/100 citizens active sim cards in the Czech Republic in 2008), and its all-purpose utilization. M-Commerce is also a part of the company´s orientation on the multi-channel access to its information system and its particular applications and database.Clients can choose the channel which they consider the most suitable and technically and financially available for their demand.

APA, Harvard, Vancouver, ISO, and other styles

43

FEDORKOVÁ, Tereza. "Nákupní chování v oblasti m-Commerce." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187725.

Full text

Abstract:

The topic of my diploma thesis concerns the buyer behavior of costumers in m-Commerce. The first half of my work is devoted to literature review. On the basis of studying literature, I described the basis theoretical knowledge in issues of buying behavior. The next step was the introduction of the term of m-Commerce. I also focused on current trends in this area and I predicted changes in the near future. On the basis of secondary data, I described the current state of m-Commerce and analyzed Czech and international surveys. The second half of my work is devoted to the research of buying behavior in m-Commerce. As a way to obtain primary data, I chose one of the quantitative methods of marketing research - a questionnaire survey.

APA, Harvard, Vancouver, ISO, and other styles

44

Nomnganga, Sonwabile. "A portal for m-commerce in the student environment." Thesis, 2008. http://hdl.handle.net/10210/790.

Full text

Abstract:

The evolution and growth of e-commerce has had a major impact in the daily living for the past few years [28]. It has brought and introduced new ways of trading and doing business. It enabled customers to negotiate business deals with companies and come into agreement about the services and goods to be purchased; and even come to the finalization and conclusion of the deals without ever being in the same place or meeting during all those negotiations. The e-commerce systems target the desktop or personal computers (PC s) as the hardware platform for clients. With all such good features and benefits e-commerce has, there is, to mention the least, one limitation that it has and that is mobility . People would still want to engage themselves in business deals whilst mobile. Mobile commerce or m-commerce appears into the scene to complete the journey started by e-commerce, thus it is seen as an extension of e-commerce [21]. Many services have migrated from the traditional e-commerce to m-commerce and that has allowed customers and clients to have access to their services whilst mobile or in motion. The lack of mobility in students services is being seen as a hassle and a problem by some students as they are forced to be fixed in one point at a time in order to get their services. The dissertation aims at addressing the service-related problems students encounter due to the lack of mobility in the University campus. It intends to develop a prototype called Open Mobile Student Portal that would demonstrate how some of the student services could be rendered in the mobile environment. The students could be able to get their balance or fees statements via their cell phones instead of having to go to the finance department in order to get their balance statement. Also, some library services could be rendered in the mobile environment so as to enable students to search for books in the library databases and book such books using their cell phones.
Professor Sebastiaan von Solms

APA, Harvard, Vancouver, ISO, and other styles

45

Lima, Tiago André da Costa. "A Maratona em Mobile Commerce: O Impacto das Motivações e da Demografia nas Atividades de M-Commerce." Dissertação, 2016. https://repositorio-aberto.up.pt/handle/10216/87586.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Lima, Tiago André da Costa. "A Maratona em Mobile Commerce: O Impacto das Motivações e da Demografia nas Atividades de M-Commerce." Master's thesis, 2016. https://repositorio-aberto.up.pt/handle/10216/87586.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Sousa, José Pedro Lima Pires de. "Are portuguese consumers prepared to adopt m-commerce?" Master's thesis, 2015. http://hdl.handle.net/10400.14/27697.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Kang, Sangsu, and 姜相秀. "A Study on the Understanding of Mobile Commerce (M-Commerce):The Essential Factors of Mobile Business Growth and Development in South Korea." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/gyg4pz.

Full text

Abstract:

碩士
中國文化大學
全球商務碩士學位學程碩士班
104
Mobile Commerce or M-Commerce makes reference to the ability to conduct wireless network commerce transactions using mobile applications on mobile devices. M-Commerce promises to change the way consumer interact with brands and products. The majority of the consumers in South Korea have had experience mobile commerce for purchasing products and services. They usually spend as much time on each mobile transaction as they buy products or services on the online stores. Mobile Commerce market in South Korea has had more than doubled in values comparing to other countries since 2010. Nowadays, it represents approximately one-third of part of web-based transactions. Using smartphones to purchase products and services already has become a part of life. About two thirds of the population has done so at least once, up from fewer than half. Need to add how long ago? This study’s focus is on the potential impact and factors that can sustain the growth of mobile commerce market in South Korea. It also attempts to summarize the key points and basic concepts of M-Commerce.

APA, Harvard, Vancouver, ISO, and other styles

49

Huang, Yi-ren, and 黃怡仁. "Study on Communication Cost for Content-Aware Mobile Databases in M-Commerce." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/15752660758952634067.

Full text

Abstract:

碩士
義守大學
資訊管理學系碩士班
93
In recent years, the wireless and mobile communication technology is becoming mature and popular. With the mobile communication service, researchers explore and develop many versatile M-commerce applications such as navigation service, etc. Thus, the content-aware mobile database becomes a crucial research topic. In this thesis, we study the system architecture for the content-aware mobile database for M-commerce and investigate the data replication and caching strategies for such a mobile database. A data replication strategy is employed between central server and local servers, and three caching approaches, i.e., index caching, judicious caching, and pre-fetch caching, are analyzed in this study. Furthermore, we analyze and evaluate the total communication cost of the system through simulation experiments. We set up a simplified model for the mobile database for the simulation study. Our simulation experiments explore how the three parameters, access probability, mobility, and the hit ratio, affect the total communication cost with respect to three different caching approaches. Moreover, we further investigate how the unit cost of communicating through mobile networks affects the total communication cost.

APA, Harvard, Vancouver, ISO, and other styles

50

Matthew, Darrel. "Factors that impact consumer adoption of mobile banking within the m-commerce domain." Thesis, 2014.

Find full text

Abstract:

Thesis (M.M. (ICT Policy and Regulation))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Public and Development Management, 2013.
Cannot copy abstract.

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Mobile Commerce (m-commerce)'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles