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Alfeno, Sandro, and Wury Intan Tiana. "APLIKASI MOBILE COMMERCE (M-COMMERCE) BERBASIS ANDROID HYBRID." Journal CERITA 4, no. 2 (August 1, 2018): 169–79. http://dx.doi.org/10.33050/cerita.v4i2.640.
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The number of uses of the Android operating system makes developers compete in making Android-based applications. One of them is in business, making a sales system that can run on Android-based smartphones is very popular with most people because it can facilitate buying and selling transactions. Based on the results of the research, the sales system at PT Gemanusa Sentra Teknologi still has some shortcomings. To solve this problem, a Mobile Commerce (M-Commerce) application is created by using the REST API as a communication method between Client and Server. With this application, it will be easier for users to make buying and selling transactions because they can be used anywhere and anytime.
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Quan, Ou Yang. "The Research of Mobile-Commerce based on Web Services." Key Engineering Materials 474-476 (April 2011): 330–34. http://dx.doi.org/10.4028/www.scientific.net/kem.474-476.330.
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The diversity of mobile terminals makes M-Commerce’s development face difficulties. Web Services technology is an application communication standards which independent from platform, component model and programming language, it can simplify the development of cross-platform application. This paper studies how to adopt Web Services-based technology to build M-Commerce platform and establishes an m-commerce platform example using the Web Services integration solutions provided by .NET Framework.
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Jain, Shruti. "MOBILE COMMERCE: A REVIEW." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 3, no. 2 (October 30, 2012): 291–93. http://dx.doi.org/10.24297/ijct.v3i2b.2878.
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As the power of wireless increases, it provides various opportunities for improving services to customers. In today’s era, mobile commerce or M-Commerce has entered almost all the aspects of Business organizations like finance, retails, services, telecommunications and information technology services. This paper discusses the concept of Mobile Commerce. It looks at how the technology of Mobile Commerce has facilitated new business trends. After this there is detailed description of applications of M-Commerce, its advantages & disadvantages. In last finally it throws light on the challenges that are faced by M-Commerce.
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Bhullar, Arshan, and Pushpinder Singh Gill. "Future of Mobile Commerce: An Exploratory Study on Factors affecting Mobile Users’ Behaviour Intention." International Journal of Mathematical, Engineering and Management Sciences 4, no. 1 (February 1, 2019): 245–58. http://dx.doi.org/10.33889/ijmems.2019.4.1-021.
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Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential for m-commerce growth. As m-commerce technologies grow and mature, it is the users’ experience and adoption of m-commerce that will drive its growth. The users’ acceptance of m-commerce depends upon various factors, which influence his/her behaviour towards m-commerce. The current research is an effort to identify such antecedents that affects behavioural intention of mobile users towards m-commerce. A survey was conducted among 150 internet mobile users in Chandigarh city using structured self-administered questionnaire to identify such factors. The results show that perceived enjoyment and perceived usefulness are the most important factors followed by trust and perceived cost, which affects mobile users’ behaviour intention to use m-commerce. Perceived ease of use and social influence was not found to have significant influence on mobile users’ behaviour intention. The findings of this research show strong empirical base for all marketers and strategists who are looking to take full advantage of the strength of m-commerce.
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Bigné, Enrique, Carla Ruiz, and Silvia Sanz. "Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users." Journal of Theoretical and Applied Electronic Commerce Research 2, no. 2 (August 1, 2007): 48–60. http://dx.doi.org/10.3390/jtaer2020013.
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Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spanish mobile users (270 Mobile shoppers and 336 non Mobile-shoppers) over 14 years old. Data analysis shows that age, attitude towards M-commerce, Internet shopping previous experience and relations with the Mobile (frequency, length of Mobile use and Mobile affinity) are the main predictors of M-commerce decision while age, length of Mobile use, Mobile affinity, consumer attitude towards M-commerce and previous M-commerce experience are the most relevant factors influencing future M-commerce intention. Based on these empirical results this research enables companies to know the key drivers influencing M-commerce adoption and, therefore, what aspects to highlight in their marketing strategies.
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YEO, JULIA, and WAYNE HUANG. "MOBILE E-COMMERCE OUTLOOK." International Journal of Information Technology & Decision Making 02, no. 02 (June 2003): 313–32. http://dx.doi.org/10.1142/s0219622003000641.
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The popularity of m-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review in m-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in the m-commerce industry using SWOT analysis and Porter's Five Forces Model.
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Raunaque, Nausherwan, Shahid Masood Ahmad Khan, and Preeti Khanchi. "Mobile commerce (M-commerce): Insight from consumers in Delhi NCR." International Journal of Multidisciplinary Research and Development 4, no. 5 (May 1, 2017): 120–23. http://dx.doi.org/10.22271/ijmrd.2017.v4.i5.4523.
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Ahmad, Zaifulasraf, and Roslina Ibrahim. "Mobile Commerce (M-Commerce) Interface Design: A Review of Literature." IOSR Journal of Computer Engineering 19, no. 03 (June 2017): 66–70. http://dx.doi.org/10.9790/0661-1903046670.
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Moqbel, Asem, Mirella Yani-De-Soriano, and Shumaila Yousafzai. "Mobile Commerce Use among UK Mobile Users." International Journal of Technology Diffusion 1, no. 2 (April 2010): 1–35. http://dx.doi.org/10.4018/jtd.2010040101.
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In this paper, the authors examine UK mobile users’ perceptions of m-commerce utilization. For this purpose, the authors devise a Mobile Network Utilization Model empirically tested in experimental settings. The empirical findings reveal strong support for the capability of the proposed utilization model in measuring the concept of Mobile Task-Technology Fit (MTTF) and explaining the utilization of m-commerce services among UK mobile users. In particular, their research finds that MTTF and m-commerce utilization are dependent on the interactions between the key components of a wider mobile network, namely mobile users, mobile devices, mobile tasks, mobile operators, as well as mobile vendors. The authors identify 15 factors as a result of such interaction and the importance of these factors in explaining MTTF and the utilization of m-commerce services.
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Pelet, Jean-Eric, and Panagiota Papadopoulou. "Consumer Behavior in the Mobile Environment." International Journal of Technology and Human Interaction 10, no. 4 (October 2014): 36–48. http://dx.doi.org/10.4018/ijthi.2014100103.
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Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.
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Choi, Jeewon, Hyeonjoo Seol, Sungjoo Lee, Hyunmyung Cho, and Yongtae Park. "Customer satisfaction factors of mobile commerce in Korea." Internet Research 18, no. 3 (June 6, 2008): 313–35. http://dx.doi.org/10.1108/10662240810883335.
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PurposeThe purpose of the paper is to distinguish features of m‐commerce from those of e‐commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty (m‐loyalty) in m‐commerce by empirically‐based case study.Design/methodology/approachFirst, based on previous literature, the paper builds sets of customer satisfaction factors for both e‐commerce and m‐commerce. Second, features of m‐commerce are identified by comparing it with current e‐commerce through decision tree (DT). Third, with the derived factors from DT, significant factors and relationships among the factors, m‐satisfaction and m‐loyalty are examined by m‐satisfaction model employing structural equation model.FindingsThe paper finds that m‐commerce is partially similar in factors like “transaction process” and “customization” which lead customer satisfaction after connecting an m‐commerce site, but it has unique aspects of “content reliability”, “availability”, and “perceived price level of mobile Internet (m‐Internet)” which build customer's intention to the m‐commerce site. Through the m‐satisfaction model, “content reliability”, and “transaction process” are proven to be significantly influential factors to m‐satisfaction and m‐loyalty.Research implications/limitationsThe paper can be a meaningful step to provide empirical analysis and evaluation based on questionnaire survey targeting actual users. The research is based on a case study on digital music transaction, which is indicative, rather than general.Practical implicationsThe paper meets the needs to focus on customer under the fiercer competition in Korean m‐commerce market. It can guide those who want to initiate, move or broaden their business to m‐commerce from e‐commerce.Originality/valueThe paper develops a revised ACSI model to identify individual critical factors and the degree of effect.
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Vărzaru, Anca Antoaneta, and Claudiu George Bocean. "A Two-Stage SEM–Artificial Neural Network Analysis of Mobile Commerce and Its Drivers." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (September 9, 2021): 2304–18. http://dx.doi.org/10.3390/jtaer16060127.
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The COVID-19 health and economic crisis has affected all areas of social life globally, including the economy. The world economy has declined due to purchasing power for individuals who have been forced to stay at home and cannot perform work. These restrictions to prevent the spread of SARS-Cov-2 have led to an increase in electronic commerce and mobile commerce as tools for procuring goods and services. In this paper, we conducted a longitudinal analysis of mobile commerce as an essential electronic commerce component, establishing the main drivers of mobile commerce and the intensity of their influences. The research focuses on mobile commerce in the United States (U.S.). It covers the period 2010–2020, the last year of this period capturing the context of the COVID-19 pandemic and its impact on electronic commerce (e-commerce) and mobile commerce (m-commerce). In the macroeconomic analysis of competitiveness, we established the main drivers of m-commerce, using artificial neural networks and the mediation effects found between the variables that describe m-commerce, e-commerce, and total sales, using structural equation modeling. The research results indicate an increase in the share of e-commerce in total sales and a predominance of the m-commerce share in e-commerce on the background of traffic restrictions and social distance rules imposed due to the COVID-19 pandemic. Stakeholders in the m-commerce area should consider the following enhancing drivers: increasing internet speed, expanding 5G and Wi-Fi networks, and increasing accessibility and trust in mobile devices and applications.
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Moqbel, Asem, Mirella Yani-Di-Soriano, and Shumaila Yousafzai. "Mobile Commerce Use among UK Mobile Users Based on a Proposed Mobile Network Utilization Framework." International Journal of Technology Diffusion 1, no. 3 (July 2010): 1–33. http://dx.doi.org/10.4018/jtd.2010070101.
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This paper examines UK mobile users’ perceptions of m-commerce utilization. For this purpose, the study has devised a Mobile Network Utilization Model that was empirically tested in experimental settings. The empirical findings revealed strong support for the capability of the proposed utilization model in measuring the concept of Mobile Task-Technology Fit (MTTF) and explaining the utilization of m-commerce services among UK mobile users. In particular, the research found that MTTF and m-commerce utilization are dependent on the interactions between the key components of a wider mobile network, that is mobile devices, mobile tasks, mobile operators, as well as mobile vendors. Fifteen factors were identified as a result of such interaction and the importance of these factors in explaining MTTF and the actual utilization of m-commerce services was empirically asserted.
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Sankaranarayanan, Suresh, and Subramaniam Ganesan. "Applications of Intelligent Agents in Mobile Commerce." International Journal of Agent Technologies and Systems 6, no. 4 (October 2014): 35–71. http://dx.doi.org/10.4018/ijats.2014100103.
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Mobile phone usage and its adoption have been growing at exponential rates. It is this exponential growth rate that has led many to predict Mobile Commerce (M-Commerce) as the next major evolution of Electronic Commerce (E-Commerce). While M-Commerce comes rich with unique features, it is currently lacking in usage when compared to traditional e-commerce. There are many challenges that must be addressed in this respect. These challenges are mostly inherent in the mobile devices, communication network, legal and regulatory infrastructure. The use of agents in e-commerce has long been explored in the context, resulting in a number of agent based e-commerce systems. It is not surprising then to note that many researchers believe that the problems that the M-Commerce now faces can be addressed well using agent technology. While there is an abundance of information on the use of agent based systems in other areas, there has been no great surge yet in the use of agent based systems in real world M-Commerce applications. We believe that this slow adoption of this agent technology is due to a lack of standards. There has been a quite an amount of research work carried out in the use of software intelligent agents in the M-Commerce applications like Shopping, Hotel, and Airline industries. These are outlined in the paper with appropriate screenshots and descriptions.
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Ettis, Saïd Aboubaker, and Afef Ben Zine El Abidine. "Emerging Trends in M-Commerce Consumer Behavior." International Journal of Mobile Devices, Wearable Technology, and Flexible Electronics 10, no. 2 (July 2019): 12–37. http://dx.doi.org/10.4018/ijmdwtfe.2019070102.
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By 2021, the volume of global transactions conducted by m-commerce is expected to increase. However, despite the rapid growth in the use of mobile devices, m-commerce still faces several constraints, and its integration in the consumers' everyday behavior is still less than expected in many countries. The work has a two-fold general objective: on the one hand, one wishes to describe the mobile commerce concept, and on the other hand, it is to review the relevant literature on mobile consumer behavior. This paper describes the concept of mobile commerce (m-commerce), makes the difference between e-commerce and m-commerce, and highlights its benefits and constraints. Then it reviews the relevant literature on m-consumer behavior in the stage of initial adoption and continuous use. Finally, it proposes future avenues of research in the form of research agenda. Crucially, this research urges future researchers to examine the perceived value, design, aesthetics, and experiential aspects of m-commerce and their outcomes in terms of attitude, satisfaction, loyalty, and behavioral intention.
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Sarada, Katanakal, and Dr K. Nirmalamma. "Concept and Applications of M-Commerce in India." International Journal of Multidisciplinary Research Configuration 1, no. 3 (July 2021): 58–60. http://dx.doi.org/10.52984/ijomrc1310.
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Mobile commerce is the buying and selling of goods and Services through wireless handled devices such as smart phones and tablets etc. Ecommerce Users to access M-commerce enables online shopping platforms without needing to use & a desktop computer. For example, purchase and sale of products. Online like banking and paying bills. (Virtual market place apps the Amazon mobile App, Android pay, Samsung pay etc...) The main idea behind M. commerce Is to enable various applications and services available on the internet to portable devices (mobiles, laptops, tables etc.) to overcome the constraints of a desktop computer. M commerce aims Serve all information and material needs of the people in a convenient and easy way.
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Duhan, Punita, and Anurag Singh. "M Commerce: Experiencing the Phygital Retail." Global Journal of Enterprise Information System 9, no. 1 (May 5, 2017): 121. http://dx.doi.org/10.18311/gjeis/2017/15877.
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Emergence and evolution of information technologies paved way for the online transactions, termed as e-commerce. E-commerce was soon rechristened as wired e-commerce due to the rapid rise of mobile phone and other handheld devices facilitating access to internet while on the go and this led to the coining of the term m-commerce, the wireless avatar of e-commerce. Term Mobile commerce or simply m-commerce has been attributed to the collection of location based commercial services that are delivered by various internet enabled handheld devices such as mobile phones, tablets and palmtop devices. Though, essentially, both-e-commerce and m-commerce- are similar as the transactions are electronic in nature and are facilitated by internet but the element of mobility is one big differentiator between the two. Now, it has become difficult for the people to imagine e-commerce without the mobility dimension appended to it. In today’s online business environment, m-commerce is growing as next stage of e-commerce. Further, M-commerce has opened up new vistas for marketing the products, for targeting the customers at multiple points, for offering customized services using location based features and for enabling enhanced shopping and service experiences. It also offers opportunities for services that are more efficient and more user-friendly. The marketers may also offer new approaches, apps, and in-store solutions for enhanced customer engagement after researching the needs, roles and use contexts of the customers. Marketers have already started talking about mobile conversion funnel besides desktop conversion funnel. It is quite interesting to note that in mature markets, shape of the funnel is different and has higher purchase conversion rate.
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Su, QiYing, and Carl Adams. "Consumers' Attitudes Toward Mobile Commerce." International Journal of E-Services and Mobile Applications 2, no. 1 (January 2010): 1–25. http://dx.doi.org/10.4018/jesma.2010101601.
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Mobile commerce operates in a global market place where services are rolled out to different nations. However, it is unclear if mobile commerce developed for one national environment can be successfully applied in another. There are likely to be many influences on attitudes to mobile commerce, including environmental and cultural. This paper reports on a study on consumers’ attitudes toward m-commerce from samples in a city in China and a city in the UK. Attributes of environment and cultural influences are explored and the paper develops a model on Consumers’ Attitudes toward M-commerce in different Cultural Environments (CAMCE). The paper makes contribution by identify and distinguish between influences related to the environment and to culture.
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Khurana, Priyanka. "M-Commerce: A Necessity for Future India." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 5, no. 1 (October 9, 2016): 152. http://dx.doi.org/10.21013/jmss.v5.n1.p15.
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<em><span>Innovation is the change that unlocks new value. With the increased use of mobile internet and innovative smartphones, the business has transformed from direct selling to mobile selling in India. People now-a-day have become ‘mobify’. Use of tablets, smartphones and i-pad has become common for a common man. The next generation e-commerce, m-commerce enables buying and selling of goods and services through wireless handheld devices which not only provides convenience but also speedifies the quality and quantity of transactions. Mutual Funds are the most preferred financial investment in today’s scenario. M-commerce will help the Mutual Fund Industry to reach greater heights with advancements in technology. The purpose of this study is to evaluate the current status of mobile commerce in India with special reference to Mutual Funds and to establish m-commerce as a necessity for Future India. The researcher has used analytical approach to undertake this study. A questionnaire was prepared and data was collected regarding the financial preference of investors and also the mobile internet users in India. The study concluded that technology based smarter ways of doing business will be the natural favourites for doing business in Future India. India’s growth through financial sector and m-commerce will contribute towards shaping India for a better tomorrow. And by 2020, m-commerce will be the most preferred place for marketers, content creators and advertisers to reach out target audience. </span></em>
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Nasution, Akmal. "IMPLEMENTASI KONSEP DISTRIBUTION PORTAL BUSINESS TO BUSINESS DENGAN TEKNOLOGI M-COMMERCE." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 3, no. 2 (January 28, 2019): 111–16. http://dx.doi.org/10.33330/jurteksi.v3i2.307.
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Abstrak:Perkembangan teknologi di dunia berlangsung sangat pesat, termasuk perkembangan perangkatmobile yang sudah merambah dunia perdagangan. Melalui perangkat mobile, sekarang seseorang dapatmemperoleh informasi bahkan dapat membeli atau menjual produk di internet. Hal demikian sering disebutdengan istilah Mobile Commerce (M-Commerce) yang berarti perdagangan elektronik dengan menggunakanperalatan portable/mobile. M-Commerce dalam penelitian ini digunakan untuk menerapkan konsepdistribution portal, dimana distribution portal adalah salah satu tipe dari business to business. Distributionportal berarti pemasok produk sejenis berkumpul untuk menawarkan produknya kepada calon pembeli,dalam hal ini berarti produk yang ditawarkan dalam M-Commerce yang dibuat berasal dari beberapapemasok produk yang sejenis. Hal ini bertujuan untuk saling melengkapi. Dengan penerapan konsep inidiharapkan kebutuhan pelanggan dapat lebih terpenuhi.Kata Kunci : M-Commerce, Distribution Portal, Business to BusinessAbstract:Technological developments in the world takes place very rapidly, including the development mobiledevices that have penetrated the world of commerce. Through its mobile devices, now a personcan obtain information, even can buy or sell products on the internet. It thus often referred to as MobileCommerce (M-Commerce), which means electronic commerce using portable/mobile equipment.M-Commerce in this study are used to apply concept of distribution portal, where the distribution portal isone type of business to business. Distribution portal means that suppliers of similar products assembledto offer their products to prospective buyers, in this case means the products offered in M-Commerce is madefrom several suppliers of similar products. It aims to complement each other. With the implementation of thisconcept is expected to customer needs can be more satisfied.Keywords: M-Commerce, Distribution Portal, Business to Business
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Xu, Hongjiang. "The Effect of Perceived Security on Consumers’ Intent to Use." Journal of Electronic Commerce in Organizations 11, no. 4 (October 2013): 37–51. http://dx.doi.org/10.4018/jeco.2013100103.
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M-commerce as a special form of e-commerce has grown rapidly both in developed and developing countries. New advancements in its underlying technology have increased the functionality of m-commerce. However, they also present potential security risks. Security issues have been a top concern for m-commerce management. In spite of the benefits m-commerce could bring, new security and privacy risks, in particular to the wireless medium and devices, abound in m-commerce applications. With the largest mobile market, China has seen the most rapid growth in the development of mobile communications in the world. This study investigates the relationship between consumers’ perceived m-commerce security and their behavior regarding intent to use, satisfaction and loyalty to m-commerce in China. A research framework was developed and tested together with research hypotheses through a cross-sectional large scaled survey. The results showed that the consumers’ perceived m-commerce security has a statistically significant effect on consumers’ intent to use, satisfaction and loyalty to m-commerce in China.
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Islam, Md Monirul, and Abdul Kadar Muhammad Masum. "Mobile Commerce and Mobile Payment: A Study on Islamic Perspective." IIUC Studies 7 (October 19, 2012): 37–48. http://dx.doi.org/10.3329/iiucs.v7i0.12257.
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Electronic commerce, very important part of Information and Communication Technologies (ICT), is one of the most common business terms in use in 21st century. Developed countries are more popular because of their rapid growth of ICT, e-commerce and online transaction. But in developing or under develop countries the scenario is different. Technical laggings, dearth of infrastructure, infeasibility of the existing frameworks and people apathy are the main reasons behind this. There are several alternative ways of e-commerce and online transaction. Mobile payment, a way of online transaction, may be beneficial way of payment for developing countries because of its mobile network infrastructure. In this paper, a model of electronic payment system for M-Commerce has been proposed and analyzed the security for the system. This proposal may be suitable for developing countries where mobile phones are available but other e-payment tools like debit and credit cards are not much available. It also identifies what Islam has to say about our current use of M-Commerce and the way Islam can offer guidance for its use in the future. The paper also touches on the conditions and criteria that must be met in order to make an M-Commerce transaction acceptable under Islamic perspective. DOI: http://dx.doi.org/10.3329/iiucs.v7i0.12257 IIUC Studies Vol.7 2011: 37-48
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Dang, Doan Thai, and Tuan Manh Nguyen. "Intention to use Mobile-commerce services: An extension based on Technology Acceptance Model (TAM)." Science & Technology Development Journal - Economics - Law and Management 1, Q4 (October 31, 2017): 25–33. http://dx.doi.org/10.32508/stdjelm.v1iq4.472.
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Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.
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Cerpa, Narciso. "Editorial: Special Issue on M-Commerce." Journal of Theoretical and Applied Electronic Commerce Research 2, no. 2 (August 1, 2007): 1–2. http://dx.doi.org/10.3390/jtaer2020009.
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Pramesti, Karina Dwi. "LOYALITAS CUSTOMER DALAM MOBILE COMMERCE ZALORA." Profetik: Jurnal Komunikasi 11, no. 1 (April 29, 2018): 26. http://dx.doi.org/10.14421/pjk.v11i1.1360.
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Saat ini smartphone menjadi instrumen yang sangat penting dalam dunia bisnis dan pemasaran. Penggunaan smartphone juga memicu tumbuhnya berbagai mobile commerce (m-commerce) di Indonesia. Hal ini disebabkan karena smartphone dapat menjadi sarana periklanan, promosi, dan transaksi jual beli. Salah satu perusahaan yang memanfaatkan hal ini adalah Zalora. Zalora merupakan salah satu perusahaan m-commerce dalam bidang fashion dengan pengunjung tertinggi di Indonesia. Namun, saat ini belum diketahui apakah terdapat hubungan antara kecenderungan penggunaan teknologi informasi dan komunikasi, kepuasan, serta kepercayaan terhadap loyalitas pelanggan pada Zalora. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode survei terhadap mobile buyers dari aplikasi zalora. Data yang dikumpulkan dianalisis dengan teknik analisis Structural Equation Modeling (SEM). Hasil penelitian ini menunjukan bahwa, kepuasan dan kepercayaan memiliki pengaruh positif terhadap loyalitas pelanggan E-Commerce Zalora. Kata Kunci: Kepercayaan, Kepuasan, Loyalitas, Mobile Commerce, Zalora Smartphones are becoming very important instruments in the business and marketing world today. The use of smartphones also trigger the growth of various mobile commerce (m-commerce) in Indonesia. This is because smartphones can be a means of advertising, promotion, and buying and selling transactions. One company that utilizes this is Zalora. Zalora is one of the m-commerce companies in the field of fashion with the highest visitors in Indonesia. However, it is not currently known whether there is a relationship between trends in use of information and communication technology, satisfaction, and trust in customer loyalty to Zalora. Data collection method used in this research is survey method to mobile buyers from zalora application. The data collected were analyzed by Structural Equation Modeling (SEM) analysis technique. The results of this study indicate that, satisfaction and trust have a positive influence on customer loyalty E-Commerce Zalora.
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Sahu, Asha, and G. K. Deshmukh. "Mobile Shopping Adoption: Research Insights." Journal of Ravishankar University (PART-A) 26, no. 1 (February 12, 2021): 17–24. http://dx.doi.org/10.52228/jrua.2020-26-1-3.
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Mobile shopping is the new attraction among the customers and retailers. High tech life, smart connectivity, advanced mobile phones and busy lifestyles have paved the way of mobile shopping adoption. Mobile commerce is progression of e-commerce and mobile shopping is considered as a subset of m-commerce. Mobile shopping has created opportunity for retailers as well customers and has developed new means of marketing. In a past few decades’ mobile commerce industry has seen tremendous growth and mobile shopping is most desired applications of m-commerce. Though there is huge potential of mobile shopping but yet a long way is to be travelled in the emerging economies. Mobile shopping is at infancy stage in many developing nations and hence researchers can contribute more towards the literature of mobile shopping. This paper is an attempt to throw some light on mobile shopping adoption studies.
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Chhonker, Mayanka Singh, Deepak Verma, Arpan Kumar Kar, and Purva Grover. "m-commerce technology adoption." Bottom Line 31, no. 3/4 (September 3, 2018): 208–33. http://dx.doi.org/10.1108/bl-04-2018-0020.
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Purpose The purpose of this study is to consolidate the state of research in mobile commerce (m-commerce) technology adoption from 2008 to 2017. This study not only reviews the evolution of m-commerce literature but also highlights the significant contribution of authors and their productive collaborations in the development of this area. Design/methodology/approach A total of 184 peer-reviewed articles focusing on m-commerce adoption were obtained after applying search criteria on Scopus database. After using inclusion and exclusion criteria to achieve the objective of this study, 86 journals were shortlisted. The study further discusses the dispersion of various m-commerce applications being explored in m-commerce literature. In addition, dominating technology adoption theories and the most used keywords have also been identified and discussed in this study. Findings This study indicates that technology acceptance model and unified theory of acceptance and use of technology are the most exploited technology adoption theories. Moreover, the dominating constructs in literature are perceived usefulness, ease of use social influence/social norm on behavior intention, attitude intention followed by performance expectancy, facilitating condition and effort expectancy influence on intention. Originality/value This study presents a detailed association rule mining and community analysis to show the association among constructs such as usefulness, ease of ease, social influence and intention as dominant group in this area. The study also identifies lesser explored constructs and indicates possible future research to validate and strengthen their understanding further.
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Dumanska, Ilona, Lesya Hrytsyna, Olena Kharun, and Olha Matviiets. "E-commerce and M-commerce as Global Trends of International Trade Caused by the Covid-19 Pandemic." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 17 (April 22, 2021): 386–97. http://dx.doi.org/10.37394/232015.2021.17.38.
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The article examines the impact of the COVID-19 pandemic on international trade and identifies e-commerce and m-commerce as its global trends. A scientific and methodological approach to the study of the vector and specifics of the development of e-commerce and m-commerce is formed given the lack of necessary statistical information to assess the state of e-commerce in a country and linguistic features of definitions. The influence of e-commerce and m-commerce on the online shopping and sales industry has been established. The global distribution of Internet sources used by consumers, global sales in m-commerce as a percentage of e-commerce and the impact of the coronavirus pandemic on online traffic and changes in transactions by industry are analyzed. The transition of e-commerce to m-commerce was revealed as a result of the increase in the share of mobile transactions in view of the development of markets in countries focused primarily on mobile devices and their active use. As a result of the post-pandemic forecast in the trends of international trade and e-business priorities, a promising increase in world sales in e-commerce has been established. The main trends of further development of e-commerce and m-commerce in the field of international trade are identified, such as: big data, personalization, e-mail marketing, transition of e-commerce to e-commerce, ordering services online and transition of retail to online, electronic public procurement, omnichannel and multichannel, socially oriented commerce, improved work with the community and the need for efficient logistics
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Choi, Sujeong. "What promotes smartphone-based mobile commerce? Mobile-specific and self-service characteristics." Internet Research 28, no. 1 (February 6, 2018): 105–22. http://dx.doi.org/10.1108/intr-10-2016-0287.
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Purpose Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value that customers seek to obtain from using smartphone-based mobile commerce. Drawing on the technology acceptance model (TAM), the study proposes that usefulness and ease of use are two typical factors representing utilitarian value and verifies their impacts on smartphone-based m-commerce use. Moreover, the paper expands the TAM by considering mobile-specific characteristics (i.e. service ubiquity and location-based service (LBS)) and a self-service technology (SST) characteristic (i.e. user control) as determinants of utilitarian value. Design/methodology/approach The study entailed conducting a survey, and analyses were conducted based on a total of 379 responses from undergraduate and graduate students who had experience using smartphones for mobile commerce. The analyses used structural equation modeling to test the research model and hypotheses. Findings First, in the context of the various technologies-involved m-commerce, TAM serves as a theoretical lens to predict user behavior. Second, usefulness is greatly increased by service ubiquity, LBS, and user control. Third, ease of use is enhanced by service ubiquity and user control. Finally, ease of use is a determinant of usefulness. Originality/value The findings imply that mobile-specific and SST characteristics are the key determinants of utilitarian value in performance-oriented mobile commerce, and utilitarian value is a key determinant of smartphone-based mobile commerce use.
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Shen, Miao Yan, Chen Yu Liu, and Bin Huang. "A Development Strategy of M-Commerce against Mobile Internet." Advanced Materials Research 756-759 (September 2013): 1092–96. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.1092.
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Digitization, informatization, and networking are the epoch features of the 21st century. Mobile internet, popularizing and developing worldwide with an irresistible momentum, has had a revolutionary effect on our life. Thus, a new research direction has appeared that how the M-commerce meets the consumers demand better and how to improve the overall level of M-commerce. This essay mainly analyzed the M-commerce development status and problems and put forward corresponding strategies combined with the mobile technology today.
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Vărzaru, Anca Antoaneta, Claudiu George Bocean, Claudia Cristina Rotea, and Adrian-Florin Budică-Iacob. "Assessing Antecedents of Behavioral Intention to Use Mobile Technologies in E-Commerce." Electronics 10, no. 18 (September 11, 2021): 2231. http://dx.doi.org/10.3390/electronics10182231.
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The last decades have seen continuous increases in electronic commerce (e-commerce) and particularly mobile commerce (m-commerce). These sharp increases, especially during the COVID-19 pandemic, have led companies to become aware of the potential of this trade channel. This paper investigates the effects of antecedents on behavioral intention in m-commerce and the role of consumer satisfaction in the buyer decision process. In our investigation, we used the modified technology acceptance model (TAM). The research was conducted through a survey based on a self-administered questionnaire, with the data being analyzed by structural equation modeling and cross-tabulation. Following the investigation, we found that perceived usefulness (PU) and perceived ease of use (PEU) positively influence behavioral intention. Consumer satisfaction also plays a significantly positive role in m-commerce actual use, influencing future behavioral intention. The results also showed that generational and gender differences strongly affect behavioral intention, with younger generations and male respondents being more inclined to use m-commerce.
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Abu-Shanab, Emad, and Osamah Ghaleb. "Adoption of Mobile Commerce Technology." International Journal of Technology Diffusion 3, no. 2 (April 2012): 36–49. http://dx.doi.org/10.4018/jtd.2012040104.
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This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.
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Zheng, Weijun, and Leigh Jin. "A Consumer Decision-Making Model in M-Commerce." Information Resources Management Journal 29, no. 2 (April 2016): 37–58. http://dx.doi.org/10.4018/irmj.2016040103.
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The objective of this paper is to understand the importance of mobile reputation systems in mobile users' app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users' purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decision-making process and ultimately purchase satisfaction.
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Hu, Shu-Kung, James Liou, Yen-Ching Chuang, and Gwo-Hshiung Tzeng. "NEW HYBRID FMADM MODEL FOR MOBILE COMMERCE IMPROVEMENT." Technological and Economic Development of Economy 24, no. 5 (October 1, 2018): 1801–28. http://dx.doi.org/10.3846/20294913.2017.1318311.
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Internet of things (IoT) can provide an extensive scope of services via smart devices to promote the convenience of life. With advances being made in smart phones, enterprises are increasingly considering expanding their customer base through mobile commerce services. To promote m-commerce improvement, enterprises should organize an excellent m-commerce environment and attempt to realize user needs in the era of IoT. In a fuzzy environment of the real world, objective decision-making for m-commerce improvement is usually a FMADM problem involving feedback-effect and interdependence among the dimensions and criteria. But, many traditional decision models cannot conduct the complicated interrelationships among dimensions and criteria. This study proposes an improvement model that can promote m-commerce improvement towards achieving the aspiration level in fuzzy environment. The proposed hybrid model conducts the feedback-effect and dependence among attributes, and it combines the FDEMATEL technique, FDANP, and MFGRA methods. The empirical case study was conducted to prove the utility of the new hybrid FMADM model in evaluating an m-commerce environment. Comparative results exhibited that the proposed approach is superior to the traditional method and that it can obtain most real grey relational degree that can be used for establishing the best performance improvement strategy in reality.
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Marinkovic, Veljko, and Zoran Kalinic. "Antecedents of customer satisfaction in mobile commerce." Online Information Review 41, no. 2 (April 10, 2017): 138–54. http://dx.doi.org/10.1108/oir-11-2015-0364.
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Purpose The purpose of this paper is to determine statistically significant drivers of customer satisfaction in mobile commerce and to test the moderating effects of customization on the relationships between customer satisfaction and its predictors. Design/methodology/approach The sample comprised 224 respondents. Confirmatory factor analysis was used to test the validity of the model, and moderated regression analysis was applied to determine main and interaction effects. Findings Trust, perceived usefulness, mobility, and perceived enjoyment were found to be significant drivers of customer satisfaction. The results also indicate the statistical significance of two interaction effects: customization moderates the influence of mobility and the influence of trust on customer satisfaction. Research limitations/implications The study was conducted in a single time period and in a developing country where m-commerce is still not widely used. Future models should include new variables. Comparison between different age or gender groups would also be useful. Practical implications The findings are useful for m-commerce providers who are developing marketing campaigns, where the focus should be on promoting the mobility aspect of m-commerce, in particular its usefulness to consumers and its security. M-commerce activities should be developed and redesigned to better meet consumers’ specific demands and needs. Originality/value M-commerce customer satisfaction studies are rare. The developed model has five potential antecedents of satisfaction: trust, social influence, perceived usefulness, mobility, and perceived enjoyment. New insights are provided into the moderating role of customization.
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Yadav, Rajan, Sujeet Kumar Sharma, and Ali Tarhini. "A multi-analytical approach to understand and predict the mobile commerce adoption." Journal of Enterprise Information Management 29, no. 2 (March 7, 2016): 222–37. http://dx.doi.org/10.1108/jeim-04-2015-0034.
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Purpose – The advent of mobile telephony devices with strong internet capabilities has laid the foundation for mobile commerce (m-commerce) services. The purpose of this paper is to empirically examine predictors of m-commerce adoption using a modification of the widely used technology acceptance model and the unified theory of acceptance and use of technology model. Design/methodology/approach – The data were collected from 213 respondents by means of an online survey. The data were analyzed through multi analytic approach by employing structural equation modeling (SEM) and neural network modeling. Findings – The SEM results showed that variety of services, social influence, perceived usefulness, cost and perceived trust have significant influence on consumer’s intention to adopt m-commerce. The only exception was perceived ease of use which observed statistically insignificant influence on adoption of m-commerce. Furthermore, the results obtained from SEM were employed as input to the neural network model and results showed that perceived usefulness, perceived trust and variety of services as most important predictors in adoption of m-commerce. Practical implications – The findings of this study give an insight of key determinants that are important to develop suitable strategic framework to enhance the use of m-commerce adoption. In addition, it also provides an opportunity to academicians and researchers to use the framework of this study for further research. Originality/value – The study is among a very few studies which analyzed m-commerce adoption by applying a linear and non-linear approach. The study offers a multi-analytical model to understand and predict m-commerce adoption in the developing nation like India.
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Xiang, Di. "Design and Implementation of E-Commerce Platform Based on Mobile Communication." Applied Mechanics and Materials 687-691 (November 2014): 4910–13. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4910.
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In recent years, although mobile commerce has just started, under the dual support of the rapid growth in market demand and development of mobile Internet, Shows a trend of explosive growth, and has great potential as a strategic and emerging industry. In this paper, commodity trading and management with M-commerce platform system as the study task of this essay, which detailed presents the solution of M-commerce platform by background introduction, relevant technology analysis, system design and implementation. The purpose of it is to construct an effective and shortcut M-commerce platform with good expansibility for computer and mobile communications equipment users, which advances the constant development of E-commerce platform. Which combined with Internet, mobile communication technology, short-range communication technology and other information processing technology perfectly, people can conduct a variety of business activities at any time and place, the online and offline shopping and transactions.
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Jafiansyah, Jafiansyah, and Delpiah Wahyuningsih. "Aplikasi M-Commerce Berbasis Android Pada Kinza Collection." Jurnal Sisfokom (Sistem Informasi dan Komputer) 3, no. 1 (March 30, 2014): 45. http://dx.doi.org/10.32736/sisfokom.v3i1.210.
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Perkembangan bisnis di era modern ini memicu persaingan bisnis yang semakin ketat. Sistem penjualan atau marketing pun ditingkatkan guna mempertahankan dan meningkatkan pemasaran produk. Sistem penjualan yang dengan teknologi modern akan menjadi alternatif penjualan yang baik. Dengan memanfaatkan teknologi smartphone, M-Commerce (Mobile Commerce) adalah sistem perdagangan yang dilakukan dengan media portable ataupun perangkat bergerak seperti Smartphone, PDA, dan lain-lain.sistem akan dikembangkan dengan menggunakan metode pengembangan dan pemrograman perangkat lunak yang berorientasi objek (OOP). M-Commerce dibangun dengan tujuan dapat meningkatkan penjualan Kinza Collection serta menjadi pemasaran yang bagus untuk dikenal oleh masyarakat Bangka Belitung serta seluruh Indonesia. Sistem ini menghasilkan sebuah apliksi M-commerce dengan memanfaatkan sistem aplikasi android pada smartphone, M-Commerce menjadi solusi untuk mengatasi permasalahan pada Kinza Collection. yang akan memudahkan konsumen untuk melakukan pemesanan barang atau transaksi dan juga dapat menambah omset penjualan toko. Sehingga aplikasi Mobile Commerce ini, mudah dalam melakukan transaksi, efektif, efisien dan tentunya dengan cakupan wilayah penjualan yang lebih luas serta menambah omset penjualan pada Kinza Collection
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Becker, Laura, and Key Pousttchi. "Requirements for Personalized m-Commerce." Journal of Electronic Commerce in Organizations 11, no. 4 (October 2013): 19–36. http://dx.doi.org/10.4018/jeco.2013100102.
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Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide really personalized offers to customers. The basis for that is an in-depth understanding of customers’ needs and expectations which can be analyzed on social networking sites due to their explicit and implicit presentation of the customers’ context and needs as well as due to their rising popularity. This study investigates the reasons for customers to use online social networks, using the example of Facebook. For that purpose, a structural equation model with formative constructs is developed and tested against data from young Facebook users. The authors’ results show that subjective norm might show no direct effect but, however, it has a large influence which occurs indirectly via perceived usefulness and perceived enjoyment. Additionally, the authors reveal that drivers for the usage intention of social networks show major differences between men and women.
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Li, Xining, and Jiazao Lin. "Call U Back." International Journal of E-Entrepreneurship and Innovation 2, no. 2 (April 2011): 1–13. http://dx.doi.org/10.4018/jeei.2011040101.
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Mobile commerce (M-commerce) is an attractive research area due to its relative novelty, rapid growth, and great potential in business applications. Over the last decade, various M-commerce applications have been geared to target mobile users and achieved great success. However, most M-commerce applications are developed by different retailers for special purposes and thus lack fully automated business processes to integrate various existing services. This paper presents a novel infrastructure, Call U Back (CUB), for M-commerce applications. The proposed scheme integrates concepts of agent and context-aware workflow to implement automated trading tasks and compose services dynamically. The context awareness is based on ontology and logic models which derive from a set of descriptive contextual attributes for knowledge sharing and logical inference. Based upon the context-aware workflow analysis, the system will generate automated intelligent agents to conduct commerce transactions on behalf of mobile users. The middleware layer of the CUB server has been implemented. An experimental prototype of the system is under development and testing.
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Zhao, Fang. "Taking a Strategic Alliance Approach to Enhance M-Commerce Development." International Journal of E-Business Research 6, no. 4 (October 2010): 26–37. http://dx.doi.org/10.4018/jebr.2010100103.
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Current m-commerce business models show that m-commerce depends on complex networks of business relationships, which often comprise telecommunications service providers, mobile device makers, banking industry, Internet search engine providers, and various third-party value-adding companies. Due to the nature of m-commerce, the key to success in m-commerce lies predominantly in managing a network of alliances. This paper answers research questions, such as why do companies team up for m-commerce? What are the key challenges facing the alliances? How can companies address the challenges? What does the future hold for the study of strategic alliances including m-commerce alliances? This paper extends strategic alliance theories to the study of m-commerce alliances that are formulated in various cultural and national backgrounds. The authors examine both strategic and operational strategies for m-commerce alliances and discuss a wide range of issues in the formulation and implementation of m-commerce alliance strategy.
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Li, Danqing, and Dan Chang. "Construction and Arena Simulation of Grid M-Commerce Process." Journal of Electronic Commerce in Organizations 10, no. 4 (October 2012): 1–18. http://dx.doi.org/10.4018/jeco.2012100101.
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With the rapid development and the wide use of mobile technology, m-commerce research has gradually become the focus of scholars. Difficulties exist in m-commerce, such as information sharing, business collaboration, and process reengineering. Grid management, a new managerial concept, has the potential of being a powerful weapon that affects the study on m-commerce process. This study systematically analyzes the traditional m-commerce process and its problems. On that basis, this paper constructs the grid m-commerce process based on the idea of grid management. Through the help of Arena simulation software, the authors prove that all the convenience, function, and safety of the process are improved by grid M-commerce process.
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Arviningrum, Alifvia, Kodrat Iman Satoto, and Rinta Kridalukmana. "Perancangan Aplikasi Toko Online "XO-Licious" Berbasis Mobile Web pada Sistem Operasi Android." Jurnal Teknologi dan Sistem Komputer 1, no. 4 (October 30, 2013): 179–89. http://dx.doi.org/10.14710/jtsiskom.1.4.2013.179-189.
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XO-Licious merupakan sebuah toko online yang bergerak dalam bidang penjualan original CD, official maupun unofficial goods para penyanyi di Asia. Sasaran penjualan dari toko online ini adalah kalangan muda. Agar tidak kalah bersaing dengan banyaknya toko online yang sekarang ada, maka XO-Licious membutuhkan suatu terobosan yang dapat mempermudah pembeli untuk melakukan transaksi maupun hanya untuk mendapatkan update terbaru.Mobile commerce atau seringkali disebut dengan m-commerce adalah pengembangan sistem perdagangan elektronik (e-commerce) dengan menggunakan peralatan portabel/mobile seperti telepon genggam, Smart Phone, PDA, atau Notebook. Aplikasi mobile commerce yang dibangun adalah aplikasi mobile yang dapat berjalan pada sistem operasi android. Karena saat ini android telah menguasai pasar smartphone dan merupakan sistem operasi open source yang mudah untuk dikembangkan. Framework yang digunakan dalam pembuatan m-commerce ini adalah jQuery Mobile dan PhoneGap. Framework – framework tersebut tersebut dipilih karena memiliki banyak fitur yang menarik seperti, tampilan jQuery mobile dapat menyesuaikan layar dari perangkat bergerak. Sedangkan PhoneGap merupakan sebuah framework opensource yang digunakan untuk membuat aplikasi cross-platform mobile hanya dengan menggunakan bahasa pemrograman HTML , JavaScript dan CSSMobile commerce yang berbasis mobile web akan sangat cocok untuk XO-Liciou. Aplikasi mobile commerce ini dapat mempermudah pelanggan/pembeli untuk memesan barang dari XO-Licious dimanapun dan kapanpun melalui smartphone atau tablet yang telah menjadi gaya hidup remaja saat ini.
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Chaudhary, Shankar. "India Goes Digital..Smartphone is the New Shopping Destination." International Journal of Emerging Research in Management and Technology 6, no. 8 (June 25, 2018): 289. http://dx.doi.org/10.23956/ijermt.v6i8.154.
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Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.
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Du, Shan, and Hua Li. "The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model." Sustainability 11, no. 6 (March 15, 2019): 1580. http://dx.doi.org/10.3390/su11061580.
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With the advance of 5G communication technologies and Internet+ strategy, mobile commerce has experienced rapid growth and needs urgent attention from researchers. It is the aim of this article to analyze the literature on mobile commerce to address the following question: With the wide application of artificial intelligence and big data, what are the latest technology, models and problems in the background of the new era that researchers and practitioners need to understand in order to grasp the research frontier in this field quickly? Therefore, to achieve these objectives, this paper reviews 1130 m-commerce articles with 25,502 associated references from the SCI-EXPANDED, SSCI, CPCI-S, CPCI-SSH database and develops a framework of m-commerce value by analyzing the most influential authors, institutions, countries, journals and keywords in m-commerce. We apply three types of knowledge mapping to our study—cluster view, timezone view and timeline view. Frequency statistics, clustering coefficient as well as centrality calculation are employed to analyze by CiteSpace. We use the strength of citation bursts to analyze keywords and put result into the I-Modelwhich provide an important framework for classifying m-commerce activities and theories. In this study, we explore the knowledge structure, development and the future trend of mobile commerce for researchers. We identify the main technology and models to improve customer satisfaction and adoption behavior in the background of the new era which provide decision support for practitioners. Compared with the existing literature reviews of mobile commerce, we make a set of knowledge maps to show the future trend of mobile commerce and analyze visual results based on I-model. It is the first study to present the major clusters to reveal their associated intellectual bases and research fronts.
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Al-Dwairi, Radwan Moh'd, Laith M. K. Al-Shraideh, and Emad A. Abu-Shanab. "Mobile Commerce Adoption From Consumers Perspective." International Journal of Information Systems and Social Change 9, no. 2 (April 2018): 12–27. http://dx.doi.org/10.4018/ijissc.2018040102.
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In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model (TAM) with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.
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Khaskheli, Asadullah, Yun Jun, and Miraj Ahmed Bhuiyan. "M-Commerce and Mobile Apps: Opportunities for SMEs in Developing Countries." Journal of International Business Research and Marketing 2, no. 2 (2017): 20–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.22.3003.
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From Uber to Airbnb mobile apps are changing the ways business is done and opening numerous new avenues for business and creating new markets. Technology has made asset sharing a reality, leading to efficient utilization of resources at costs much lower than were thought possible. Markets are becoming more interconnected and communication is vitally ingrained in our business transactions. The current research paper is a review of current concepts in M-commerce and Mobile Applications. In the paper M-commerce is defined as a part of e-commerce. The conclusion suggests that M-commerce depends significantly on e-commerce technologies. Technology adoption is becoming more affordable as well as a necessity to survive in today’s ultra-competitive business environment. Only brick and mortar or businesses without presence on the internet would be at a big disadvantage and may even close down sooner than later. Flexibility characteristic of SME business makes it easier to make a decision on a large scale, such as new technology adoption, modifying or even revamping an existing business process to meet market demands and avail existing or potential opportunities. M-Commerce, therefore, holds great benefits for SMEs to grow their revenues greatly by being available at the fingertips of millions of potential buyers around the world.
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Salameh, Anas A., Ibrahim A. Abu AlSondos, Basel J. A. Ali, and Abdullah Fahad Alsahali. "From Citizens Overview: Which Antecedents’ Can Assist to Increase their Satisfaction Towards the Ubiquity of Mobile Commerce Applications?" International Journal of Interactive Mobile Technologies (iJIM) 14, no. 17 (October 13, 2020): 45. http://dx.doi.org/10.3991/ijim.v14i17.16589.
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Recently, mobile commerce started to attract the interest of workers in the commercial sector for ease of application, where people can buy and sell items at the same time by using the internet on a mobile phone. Therefore, this research aims to investigate the extent of citizens' confidence and trust in m-commerce. The study reveals how m-commerce process over time changes the role of trading from the traditional way to the electronic one. The objective of this study is to determine the impact of trust, ease of use on satisfaction in m-commerce among citizens. Data of this research was collected from teaching staff, employees, and students and they numbered 216, the result indicates that there is a positive relationship between research model variables and that all antecedents affected citizens toward the satisfaction of m-commerce.
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RATTEN, VANESSA, and HAMISH RATTEN. "TECHNOLOGICAL INNOVATIONS AND m-COMMERCE APPLICATIONS." International Journal of Innovation and Technology Management 04, no. 01 (March 2007): 1–14. http://dx.doi.org/10.1142/s0219877007000989.
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Many technological innovations have occurred within the past decade that have revolutionized the banking industry. The most important has been the Internet and the emergence of mobile-commerce (m-commerce). The aim of this paper is to investigate how Wireless Application Protocol (WAP) banking is being implemented with younger adopters. A conceptual model is developed based on the behavioral intentions younger adopters have on WAP banking that is tested through a survey instrument. Social cognitive theory underpins the conceptual model and helps to explain some of the findings from the study. Suggestions for future research are also espoused.
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Halbach, Maddy, and Tao Gong. "What Predicts Commercial Bank Leaders’ Intention to Use Mobile Commerce?" Journal of Electronic Commerce in Organizations 9, no. 3 (July 2011): 1–19. http://dx.doi.org/10.4018/jeco.2011070101.
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The purpose of this study was to investigate the roles leadership behaviors have on technology acceptance models, focusing on bank leaders’ intention to use mobile-commerce. The study included responses from 101 senior-level managers working at FDIC-insured commercial banks in the United States. Three instruments including Kouzes and Posner’s (1987) leadership practice inventory (LPI), Wu and Wang’s (2005) mobile commerce technology acceptance model (MC-TAM), and Oreg’s (2003) resistance to change model (RTC) were employed. A correlation analysis revealed that two transformational leadership behaviors—model the way and enabling others to act—positively relate to behavioral intent to use mobile commerce. A regression analysis found that perceived compatibility, perceived usefulness, and perceived ease of use are positively related to the behavioral intent to use m-Commerce. However, the authors found that the RTC and LPI model cannot predict the willingness to use m-Commerce.