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Dissertations / Theses on the topic 'Mobile commerce'
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Kounelis, Ioannis. "Security System for Mobile Commerce Applications." Licentiate thesis, KTH, Kommunikationssystem, CoS, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-134020.
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Mehenni, Sadaoui. "Electronic commerce : Consumers’ perception of mobile social commerce in Sweden." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97359.
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The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. This concept occurs when e-commerce activities are performed on social media platforms using mobile devices. Many researchers did look into e-commerce and its different concepts, but not so many did look into ms-commerce, especially when it comes to exploring the consumers’ perception of this concept and their shopping motivation. The aim of this study is to explore the relation between ms-commerce and the Swedish consumers in order to find out what is the consumers’ perception of ms-commerce in Sweden, and how ms-commerce affects consumers’ shopping motivation. To do this a qualitative approach is used where interviews with 9 people using ms-commerce platforms to buy products were conducted. The research is based on the extended unified theory of acceptance and use of technology model (UTAUT2). The findings of this study indicate that consumers perceive ms-commerce in Sweden as a very useful and entertaining technology that has economic benefits for the consumers, but they also perceive it to have privacy issues and to be lacking trustworthiness. Furthermore, the findings strongly suggest that ms-commerce comments on products available on ms-commerce platforms have a direct influence on consumers’ shopping motivation, the live chat feature available on ms-commerce platforms is a very good tool that has a positive influence on consumers shopping motivation, and targeted advertisement in ms-commerce has no influence on consumers’ shopping motivation.
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Hamad, F. M. "Energy-aware encryption mechanism for m-commerce devices." Thesis, Coventry University, 2010. http://curve.coventry.ac.uk/open/items/61037dc3-74e7-8cea-8e44-75f643220d0d/1.
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With the wide spread of mobile phones, PDAs, and Smartphones, M-Commerce has become a major application domain for mobile devices, unlike conventional wired networks, mobile devices allow the user to conduct online transactions regardless of the time and the place as long as there is mobile network coverage. However, online transactions require adequate level of security to insure the confidentiality, the integrity, and the availability of the user’s information. Security measures consume a considerable amount of energy and require more time in processing. The aim of this thesis is to optimise the energy and the resources consumption of mobile phones when applying variant symmetric and asymmetric schemes. This aim can be achieved through developing A System State Security Management Framework, SSSM, which will implement encryption schemes, symmetric and asymmetric, and will provide different options to enable the user to choose the type of encryption, the key size, and number of rounds of computation to optimise the energy consumption level of the mobile phone. This thesis compares the power and the resources consumed by the most commonly used encryption algorithms such as CAST, IDEA, Triple-DES, RSA, and AlGamal. This comparison helps to draw the advantages and disadvantages of each algorithm scheme used in reference to the security level it provides and the power it consumes. Implementing this mechanism will enhance the performance of mobile phones by increasing the security levelsprovided by the encryption schemes and utilising the limited power and resources efficiency. Therefore, confidentiality will be presented in mobile phones and variant encryption schemes, symmetric and asymmetric, and changeable key sizes and rounds, will ensure the authenticity of both senders and recipients depending on their needs as well as resources available. This research makes contributions in two major areas; the first area consists of the novel Energy Aware Encryption polices generated by this work, the second area of contribution is the energy measurements and experimental results which validate the approach presented in the research.
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Kucukcay, Ilyas Eray. "A Design Framework for Mobile Social Commerce." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31219.
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The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers’ needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce).
In this thesis, we performed a thorough literature review to identify the characteristics of ms-commerce. The findings enabled us to first devise a proper definition for ms-commerce as the concept of performing online commercial activities in a mobile environment with the help of contributions from customers. Second, elements of the building blocks of ms-commerce, namely business models, m-commerce and s-commerce were identified based on commonly accepted fundamentals of the related concepts. Each building block has a critical role in increasing the value and efficiency of the product/service being delivered online by B2C businesses.
We propose a mobile social commerce design framework along with a modular design model consisting of a generic class diagram that can be used for designing and developing ms-commerce applications that fit the specific needs of businesses. Businesses can choose the right elements to integrate in their ms-commerce application with the purpose of increasing the efficiency and integrating the social participation of customers. Three different scenarios were devised, and three mobile app prototypes were developed to support them, using the design model of our proposed framework.
Finally, in light of our experience in developing ms-commerce applications, we discussed and contrasted the three different mobile development strategies, namely native, hybrid and web-based.
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Pyszko, Petr. "Nativní framework pro univerzální nabídkový systém pro platformu Android." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2016. http://www.nusl.cz/ntk/nusl-255373.
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This thesis deals with design and implementation of framework for Android operating system. This framework is designed for effective development of mobile applications for products presentation. The framework considers the possibility of customization and change of its default behavior.
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Fagerman, Hannes, and Martin Nilsson. "Att våga vara mobil : En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20567.
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We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile commerce prior to this essay. This was one of the reasons that we chose to write about it. In the introductory chapter, we will discuss important issues relating to ecommerce and the use of smartphones as a tool for marketing and trade. In the methodology chapter, we explain our choice of methods for this essay. We reported on the techniques and methods to collect data that were relevant to this work and then we had a discussion about the methodological choices made. The methodology chapter ended with a presentation of our criticism about the choice of methods. In the theory chapter we describe the relevant theories on our subject. We describe some factors that could influence a consumer's purchasing behaviour, and other theories about how companies can implement mobile commerce. We then describe the material collected through surveys and interviews we conducted. This data formed the basis for the synthesis, analysis and conclusions, which we reported in the essay. In the analysis we combine theory and empirical data and then interpret the data we have collected. In the conclusion we responded to the questions we asked and gave advice to companies that are interested in introducing mobile commerce.
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Mandiola, Bunster Luisa Fernanda, and Sánchez Héctor Alfredo Velásquez. "Intención de compra a través de mobile commerce." Tesis, Universidad de Chile, 2013. http://www.repositorio.uchile.cl/handle/2250/114976.
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Seminario para optar al grado de Ingeniero Comercial, Mención Administración<br>No autorizada por los autores para ser publicada a texto completo<br>Pese al excepcional desarrollo de las Tecnologías de la Información y las Comunicaciones en las últimas dos décadas, especialmente los últimos 5 años debido a la aparición masiva de los dispositivos móviles, y la rápida adopción de tecnologías como el Internet, la transición desde el e-commerce al m-commerce entre empresas y consumidores particulares (B2C) no ha sido el esperado, si bien hay evidencia clara de su crecimiento a lo largo de los años, la explosión total no se ha logrado.
Esta situación ha determinado el creciente interés por parte de las empresas y sus altas gerencias, además de grupos científicos e investigadores, para encontrar respuestas del porque la adopción de esta nueva tecnología no ha sido el esperado, dada las ventajas que en el papel ofrece este nuevo canal de compra. Por esta razón, el responder la pregunta de ¿Qué factores contribuyen a que los consumidores adopten el comercio móvil o m-commerce para realizar sus compras? , es la parte crucial de este trabajo de investigación. Para los investigadores, responder a esta pregunta ha sido más complicado de lo esperado, ya que cada cultura y país reacciona distinto a este tipo de estímulos y, sumado a que, las técnicas históricas de ventas no son aplicables de igual manera para las ventas a través de dispositivos móviles.
A pesar de que existen diversos modelos que ayudan a responder la pregunta planteada anteriormente, hemos escogido un modelo de adopción de nuevas tecnologías que se basa en las percepciones de los usuarios y/o potenciales usuarios en entornos similares, ya que permite abordar el problema de mejor manera y nos permitirá ofrecer respuestas satisfactorias desde el punto de vista de la teoría, y también visto desde lo práctico.
Este trabajo de investigación, por lo tanto, tiene como objetivo principal plantear un modelo de adopción del m-commerce (B2C) en Chile, mediante el enfoque de las percepciones de los usuarios. Además se realizará un cruce integrador de la literatura disponible de modelos de adopción de nuevas tecnologías, y especialmente la nueva literatura sobre mobile commerce. Todo esto para identificar factores determinantes que nos permitan saber qué esperan y qué les interesa a los usuarios y potenciales usuarios chilenos, y que predigan la intención de compra a través del m-commerce en Chile.
Intención de compra a través de M-commerce
La estructura de este trabajo de investigación se compone de cinco grandes partes, divididos en capítulos. Las cinco partes se dividen en: Introducción al tema de Investigación, Desarrollo del Marco Teórico, Diseño de la Investigación, Análisis Empírico y Exposición de las Conclusiones. La distribución numeral de estas partes está lógicamente distribuida en 11 capítulos. Los capítulos 1, 2 y 3 corresponden a la primera parte del trabajo, el capitulo 4 y 5 a la segunda, los capítulos 6 y 7 a la tercera parte, el capitulo 8 y 9 a la cuarta parte y, finalmente, el capitulo 10 y 11 corresponde a la ultima parte y final del trabajo.
En el capítulo 1 se incluye el primer acercamiento planteamiento del problema de investigación, así como a los objetivos de este trabajo de investigación. Acá se incluye una introducción del m- commerce, desde su inicio como parte del comercio electrónico hasta su análisis por separado. Además, incluye una introducción a los modelos de adopción tecnológica de comercio electrónico B2C, la justificación del tema de investigación y el planteamiento del problema de la misma. En el capítulo 2 se realiza un análisis de los antecedentes históricos del m-commerce, y su situación actual, en Europa, Estados Unidos, Latinoamérica y Chile en particular. En cada uno de ellos el mobile commerce se ha desarrollado de distinta forma, ya que la cultura es un determinante del comportamiento de los usuarios. Finalmente, para terminar la primera parte del trabajo, el capitulo 3 incluye los objetivos de la investigación, principales y secundarios. En los capítulos 4 y 5 se aborda el marco teórico de la investigación. En el capítulo 4 se profundizan los modelos de adopción de tecnologías, ofreciendo perspectivas históricas de su origen y su desarrollo a través del tiempo. Los modelos que abordamos son los que, luego de analizar la información disponible, nos parecen los más relevantes. Estos son: Teoría de Difusión de Innovaciones (TDI), Teoría de Acción Razonada (TAR), Teoría del Comportamiento Planeado (TCP), Teoría Descompuesta del Comportamiento Planeado (TDCP), Teoría de Aceptación de Tecnologías (TAT) y la Teoría Unificada de Aceptación y Uso de Tecnologías (TUAUT). En cada uno de ellos se detallan los factores relevantes y se realiza un análisis a profundidad. En el capítulo 5, ya presentados algunos modelos importantes, presentamos los factores relevantes que utilizan los modelos expuestos para el caso de nuestro trabajo, el mobile commerce. Estos factores se categorizan en 4 grupos: factores motivacionales, factores de inhibición, factores intrínsecos y extrínsecos. Así, el capítulo 6 se presenta, como resultado del trabajo de análisis anterior, la propuesta de un modelo unificado de estudio de intención de compra a través de comercio móvil entre empresas y particulares. Ya planteado el modelo, el capitulo 7 explica el
Intención de compra a través de M-commerce
diseño de la investigación, el que determinará la metodología del análisis que se efectuará. Se formulan las características de la investigación, que es de carácter social, del tipo exploratorio (input para futuras investigaciones) y basada en métodos empíricos, necesitará de un estudio empírico, de diseño cuantitativo, que se llevará a cabo a través de técnicas de análisis con múltiples variantes (multivariado). También en el capítulo se describe el alcance de la investigación –compradores y no compradores por m-commerce en Chile–, el mecanismo de recolección de datos (muestreo por conveniencia) a través de encuesta en línea, y características de los factores revisados en el capítulo 5. En el capitulo siguiente, se analizan los resultados obtenidos de la población muestral que participó en la investigación, a través de la encuesta. Este análisis incluye un contraste con las hipótesis de la investigación planteadas anteriormente.
Finalmente, la ultima parte del trabajo incluye en el capítulo 9 una serie de limitaciones del modelo, ya que esta investigación es un intento por replicar la realidad y se utiliza una muestra del total de la población, por lo tanto, es claro que el modelo tendrá ciertas limitaciones, que no restan su importancia para obtener información relevante para las empresas a la hora de plantear su modelo de comercio móvil, si es que no lo tiene, o ajustar lo que actualmente maneja. El capitulo 10 incluye tendencias del m-commerce, estas se obtuvieron de dos formas. Primero, a través de una investigación de los datos disponibles en revistas especializadas, estudios e investigaciones de distintas universidades y páginas web de sitios relacionados. Y segundo, con entrevistas a expertos en el tema del comercio electrónico y marketing digital, a través de un cuestionario que se adjunta en los anexos de este trabajo de investigación. Por último, el capitulo 11, se registran las conclusiones obtenidas a lo largo de este estudio. Recogiendo los resultados alcanzados en el análisis empírico se ofrece una evaluación del grado de alcance de los objetivos planteados en el capítulo 3, para a continuación presentar las contribuciones tanto teóricas como metodológicas y prácticas que se pueden extraer del trabajo de investigación realizado. Estas son frutos de los análisis de información disponible, de los modelos que se analizaron, de los resultados del modelo planteado y de las tendencias del m-commerce en Chile e internacionalmente. Las principales conclusiones obtenidas tanto a través del estudio teórico como de los resultados del análisis empírico realizado. Estas conclusiones son presentadas tanto desde un punto de vista general como con respecto a los diferentes factores de la intención de compra a través de mobile commerce entre empresas y usuarios en Chile (B2C), destacando las implicaciones prácticas en base a los resultados obtenidos.
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Corbitso, Kenneth, Thomas Ash, and Neil Pisone. "Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12840.
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The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.
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Figge, Stefan. "Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale /." Hamburg : Kovač, 2007. http://www.verlagdrkovac.de/978-3-8300-2652-5.htm.
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Murufu, Mufudzi Anesu Chapman. "Development of an M-commerce security framework." Thesis, University of Fort Hare, 2014. http://hdl.handle.net/10353/833.
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Research shows how M-Commerce has managed to find its way to previously inaccessible parts of the world as a major Information and Communication Technologies (ICT) tool for development due to widespread introduction of mobile phones in remote areas. M-Commerce has offered valuable advantages: anytime, anywhere, more personal, more location-aware, more context-aware, more age aware, always online and instant connectivity. But this is not without its problems, of which security is high on the list. The security issues span the whole M-Commerce spectrum, from the top to the bottom layer of the OSI network protocol stack, from machines to humans. This research proposes a threat-mitigation modular framework to help address the security issues lurking in M-Commerce systems being used by marginalised rural community members. The research commences with a literature survey carried out to establish security aspects related to M-Commerce and to determine requirements for a security framework. The framework classifies M-Commerce security threat-vulnerability-risks into four levels: human behaviour and mobile device interaction security, mobile device security, M-Commerce access channel security, wireless network access security. This is followed by a review of the supporting structures or related frameworks that the proposed framework could leverage to address security issues on M-Commerce systems as ICT4D initiatives. The proposed security framework based on the requirements discovered is then presented. As a proof-of-concept, a case study was undertaken at the Siyakhula Living Lab at Dwesa in the Eastern Cape province of South Africa in order to validate the components of the proposed framework. Following the application of the framework in a case study, it can be argued that the proposed security framework allows for secure transacting by marginalised users using M-Commerce initiatives. The security framework is therefore useful in addressing the identified security requirements of M-Commerce in ICT4D contexts.
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Chen, Xiaoyan. "Essays on mobile commerce, consumer adoption, and privacy concerns." Rennes 1, 2011. http://www.theses.fr/2011REN1G022.
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Le développement explosif du m-commerce est probablement le principal phénomène récent en matière de commerce de détail et de comportement du consommateur. Les grandes marques traditionnelles se battent pour maintenir leurs avantages concurrentiels à travers les technologies du mobile, les firmes émergentes s’efforcent d’entrer sur ce nouveau marché en s’appuyant sur des idées innovantes, et les consommateurs apprécient la commodité et le plaisir apportés par les nombreuses applications des mobiles. Ces dernières années, des « intelliphones » sophistiqués, des utilisateurs plus expérimentés et des stratégies de firmes venant à maturité ont rendu le m-commerce plus intégré et plus complexe. Ce changement nous fournit de nouvelles occasions de repenser la structure des marchés. La thèse explore l’état de l’art en matière de m-commerce et les croyances des consommateurs à travers trois essais qui constituent autant d’articles à envoyer pour publication. Le premier essai est une tentative destinée à explorer ces nouvelles caractéristiques et tendances du m-commerce actuel et analyse comment le comportement du consommateur évolue à travers lui. Il fournit aussi une courte enquête sur les attitudes des consommateurs car en pratique l’acceptation des utilisateurs varient considérablement selon les applications. Une revue des recherches empiriques est proposée qui met en avant certains faits marquants liés à l’adoption du m-commerce. Le deuxième essai vise à explorer les intentions comportementales des consommateurs face à l’usage d’un type d’application particulier, le context-aware service (CAS) ou service contextualisé pris comme représentative du m-commerce actuel. Je propose un modèle d’adoption du CAS et évalue sa validité à partir d’un échantillon de 291 répondants chinois. Le test porte sur deux théories d’adoption des technologies de l’information et compare leur validité dans le contexte du m-commerce actuel. Les résultats montrent que, même si de bonnes capacités prédictives ont été trouvées en gros, les pouvoirs explicatifs de deux variables habituels dans ces modèles sont surprenants. Le troisième essai explore l’impact des questions de vie privée sur les intentions des consommateurs de révéler des informations les concernant. Il établit que le m-commerce actuel a la capacité de second exchange (deuxième échange) qui entraîne les consommateurs à fournir des informations personnelles comme une pré-condition au plaisir d’utiliser les services des mobiles ; en conséquence, les problèmes de vie privée deviennent perturbant aussi bien pour les fournisseurs de services que pour les utilisateurs. Fondé sur la théorie du calcul de vie privée, je construit un modèle théorique complet et le teste empiriquement. Les résultats montrent à l’évidence que les problèmes de vie privée ont un impact négatif sur les intentions des consommateurs, mais il existe un paradoxe encourageant pour les fournisseurs de service et les participants<br>The explosive development of m-commerce is probably the main phenomenon in recent retailing and consumer behavior. Traditional brand giants are struggling to maintain their competitive advantages through mobile technologies; emerging firms are striving to enter this new business by relying on innovative ideas; and consumers are enjoying the convenience and pleasure brought by numerous mobile applications. In recent years, sophisticated Smartphone, more experienced users, and related firms’ strategies coming to maturity, have made m-commerce more integrated and complex. This shift provides us some new opportunities to rethink market structure. The dissertation explores the state-of-art of mobile commerce and consumer belief on it, by three essays. The first essay is an early attempt to explain those new features and tendencies of current m-commerce, and analyzes how consumer behavior evolves through them. This essay also provides a short investigation of consumers’ attitudes, because in practice the users’ acceptance varies quite dramatically between different applications. As survey basis, an empirical research review is performed, which highlights some interesting facts concerning m-commerce adoption. The second essay aims to explore consumers’ behavioral intentions to use a kind of compelling and interesting mobile application, context-aware service (CAS), which has been taken as a representative of current m-commerce. I propose a CAS adoption model and empirically evaluate the model using 291 respondents in China. Also, the essay tests two traditional IT adoption theories and compares their validities in the present m-commerce area. The results show that, although good predicting capabilities were found in whole, the explanatory powers of two variables from different classic models are rather surprising. The third essay explores the impact of the privacy concerns on consumers’ intention to disclose information. This essay states that today’s m-commerce has the particular prosperity of second exchange, which makes consumers provide personal information as a precondition for enjoying mobile service; consequently, privacy problems become disturbing to both m-services providers and users. Based on privacy calculus theory, I construct a comprehensive theoretical model and test it empirically. The results indicate that privacy concerns indeed have a significant negative impact on consumers’ intentions; but there exists a privacy paradox, which could be encouraging news for mobile servicers and participants
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De, Sousa Sergio Anthony David. "Factors influencing the successful adoption of mobile commerce services." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008184.
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Mobile Commerce (MC) can be defined as any transaction carried out over a wireless network, using a wireless device, such as a mobile phone, and that has monetary value (Wang and Liao, 2007). MC is a rapidly developing industry in tenns of its technological capabilities. With these increasing developments, come greater forecasts of potential benefits to societies, economies, industries and individuals. However, the growth and development ofthe underlying MC technology, has not been met by the creation and adoption of the services meant to accompany MC. It is said that the success of MC will ultimately lie in its services. As MC Service Providers (MCSP) are responsible for delivering these MC Services (MCS), the success ofMC can be said to rest on them. In order for MCSs to be successfully adopted, both the initial use and continuous use thereof should be targeted. In other words those that have used MCSs (users) and those that have yet to use MCSs (non-users) should be targeted. It is thus pivotal that an understanding of the factors that generate MCS adoption be sought. This research purposed to uncover the factors that generate MCS adoption within the user and nonuser group. In defining successful adoption ofMCS's, two separate measures were used for each group. User satisfaction is a well accepted construct among researchers for measuring system success among users. User satisfaction is also accepted to be a detenninant of service re-use and loyalty. Intention to use is a measure used for MC success among non-users and is accepted to be a detenninant of actual use. Factors affecting both detenninants, user satisfaction and intention to use, were investigated. After a review ofliterature and current models, ten (10) factors were hypothesised to be significant factors in determining user satisfaction and intention to use namely: ease of use, cost, speed, personalisation, pennission, privacy, security, convenience, relationship (with MCSP) and awareness. A questionnaire was developed to test the hypothesised factors. Not all factors were proven to have a significant impact on both user satisfactions and intention to use. One main recommendation is that both initial and continuous adoption should be the focus ofMC strategy. Services that cater to specific user needs and offer convenience at a low cost should be offered. MCSPs can use the factors proved to be significant to generate and evaluate their service offering, to users and non users, to increase the probability of successful adoption from initial to continuous use. The research concludes that MCSPs need to begin to offer MCSs that meet user needs and add value to their lives in order to realise the professed potential ofMC.
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Harris, Anna. "Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm." Thesis, KTH, Entreprenörskap och Innovation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168950.
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The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing these new technologies. This research seeks to complement past research by investigating mobile commerce ventures. Through a series of semi-structured Interviews with investors, retail experts, and mobile commerce startups, the research collects qualitative data that contributes to a better understanding of the Swedish mobile commerce market and an analysis on mobile commerce startup success factors. The research suggests differences in consumer and business adoption of technology. While consumers adopt technology according to the TAM model, based on enjoyment, usefulness and ease of use, businesses focus on competition, consumer satisfaction and sales. The results suggest that businesses should invest in and develop new retail technologies that fulfill the TAM model in order to succeed. This research has practical implications for mobile commerce companies hoping to succeed and retailers looking to invest in mobile commerce solutions
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Broeckelmann, Philipp. "Konsumentenentscheidungen im Mobile Commerce eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten." Wiesbaden Gabler, 2010. http://d-nb.info/1000878996/04.
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Blaise, Robert. "Mobile commerce competitive advantage| A quantitative study of variables that predict m-commerce purchase intentions." Thesis, Capella University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10148414.
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<p> Electronic and web technologies include a significant economic and social force in contemporary life and business. Commercial activities conducted over computers and mobile networks empower business processes and add value to consumers by introducing unique channels for buying and exchanging information. Whereas past research expanded knowledge about attitudes and perceptions toward e-commerce that drive consumer purchase intentions and provide a competitive advantage, the fundamental behavioral dynamics associated with m-commerce requires further investigation. Based on the unified theory of acceptance and use of technology (UTAUT), this quantitative, survey-based study investigates adult American users of m-commerce to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk. This study surveyed 177 participants to measure their perceptions of performance and effort expectancies, social influence, the facilitating conditions of m-commerce trust and perceived risk, and their m-commerce purchase intentions. The results of this study indicated that performance and effort expectancies, social influence, and the facilitating conditions of trust and perceived risk in the use of m-commerce together predicted m-commerce purchase intentions at a statistically significant level regarding competitive advantage.</p>
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Isern, Deyà Andreu Pere. "Privacy-protecting Systems for Electronic Commerce on Mobile Devices." Doctoral thesis, Universitat de les Illes Balears, 2013. http://hdl.handle.net/10803/127220.
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Avui dia, estam assistint a un increment important en el coneixement i en la introducció
de les Tecnologies de la Informació i les Comunicacions (TIC) en la societat. De
cada dia més i més gent acull les noves formes de consumir béns i serveis electrònics
a través de l’ús de les noves infrastuctures TIC, típicament relacionades en escenaris
mòbils. El nombre de dispositius mòbils sempre connectats ha experimentat un gran
increment degut a la promoció de subscripcions de banda ampla mòbil que permeten
als usuaris accedir a la informació quan volen i allà on volen, fins i tot amb models
de consum d’informació a temps real. És justament en aquest escenari de mobilitat
on moltes àrees de negoci poden rebre excel·lents beneficis de l’increment de l’ús de
les TIC. Un d’aquests camps és el comerç electrònic. De fet, d’acord amb un estudi
recent de prospecció de mercat, les ventes relacionades amb el comerç electrònic
(especialment en el mercat Business to Customer (B2C)) augmentaran globalment a
un ritme d’entre el 10% i el 15% des del 2012 fins al 2017. A més, l’estudi també
apunta que la gent estirà de cada vegada més acostumada a fer ús dels seus dispositius
mòbils per accedir a serveis electrònics relacionats amb el comerç electrònic.
No obstant, la gent també exigeix certs nivells de privacitat per a confiar més i estar
més actius en l’ús del comerç electrònic.
Encara que actualment el comerç electrònic és un tema molt important i molta
gent està ja familiaritzada amb ell, encara li resta un llarg camí per recórrer. Com
s’ha dit anteriorment, una de les majors preocupacions dels consumidors i dels venedors
és la falta de privacitat i confiança quan fan ús d’Internet, i especialment quan
han de realitzar compres a la xarxa o han d’accedir a serveis electrònics. De fet,
aquesta és la premisa que ha motivat la recerca recollida en aquesta Tesi. Llavors,
l’objectiu d’aquesta Tesi és el de proposar noves i millors solucions que protegeixin
la privacitat dels actors implicats per a tractar de resoldre algunes mancances del
comerç electrònic i d’aquesta forma incrementar la privacitat, la seguretat i la confiança
per accelerar encara més la utilització del comerç electrònic. Entre tots els
temes que composen el comerç electrònic, en aquesta Tesi es tracten tres serveis
que sofreixen aquesta falta de privacitat i confiança per part dels consumidors i dels
venedors: el pagament a canvi de compres de petit valor, l’ús de cupons electrònics que normalment associen algun tipus de descompte o regal i el tíquets electrònics
per accedir a serveis a canvi d’una tarifa basada en l’ús que se li ha donat al servei.
Per tant, en la Tesi es proposen tres noves solucions per a protegir la privacitat
dels tres serveis abans esmentats. Les solucions aportades s’han definit per mitjà de
models funcionals i de seguretat formals i s’han provat que són segurs després de
verificar-ne la seva seguretat d’acord amb les propietats requerides en cada cas. Encara
que l’objectiu principal de la Tesi giri al voltant de la proposta teòrica de noves
solucions que protegeixin la seguretat, també és important remarcar que les solucions
també han de ser pràctiques i eficients per a poder implementar-les i després usarles
en dispositius mòbils actuals. Llavors, el treball que ha conduit a la realització
d’aquesta Tesi també inclou el desenvolupament d’implementacions funcionals de
les solucions proposades i l’anàlisi del rendiment obtingut sobre dispositius mòbils
actuals.<br>Nowadays, we are witnessing an important increase in the knowledge and the introduction
rate of Information Communications Technologies (ICT) in society. Day
after day, there are more and more people embracing new means to consume electronic
goods or services through the utilization of these new ICT infrastructures,
usually related to mobile scenarios. The number of always connected mobile devices
has experienced an important growth due to the release of mobile broadband
subscriptions that allow users to access information where and when they want, even
with real-time data consumption patterns. In this mobility scenario, there are many
business areas that can receive excellent benefits from the increasing use of ICTs.
One of these fields is electronic commerce (e-commerce). In fact, according to a
recent forecast research, sales due to e-commerce (specially the Business to Customer
(B2C) market), will rise globally at an annual rate of between 10% and 15%
from 2012 to 2017. Besides, the study also points out that people are more likely to
use their mobile devices to access e-commerce services. However, people also want
to achieve certain levels of privacy to be more confident and active with e-commerce.
Despite the fact that e-commerce currently is an important topic and that many
people are already familiarized with it, e-commerce still has a long way to go. As
introduced before, one of the main concerns of customers and merchants is the lack
of privacy and trust when they browse Internet, and especially when they have to do
on-line purchases or have to access electronic services. Indeed, this is the underlying
premise that motivates the research gathered in this dissertation. Therefore, the
objective of this dissertation is to propose new and improved privacy-protecting solutions
to address some unresolved deficiencies in the e-commerce field to increase
privacy, security and trust that would accelerate even more the use of e-commerce
by society. Among all topics within the e-commerce field, this dissertation deals
with three services that may suffer this lack of privacy and trust from customers and
merchants: payment of low value purchases, use of electronic coupons (typically
associated to some discounts or gifts) and electronic ticketing to access services in
exchange for a fare based on the given use.
Thus, the dissertation proposes three new privacy-protecting solutions that cover the aforementioned e-commerce tools. Solutions are defined by formal functional
and security models and proved secure by means of a security verification according
to the required security properties. Although the main objective of this dissertation
revolves around the theoretical proposal of new privacy-protecting solutions, it is
also important to note that they should be proved practical and efficient to be implemented
and afterward used by current mobile devices. So, the work that conducts
to this dissertation addresses also the development of functional implementations of
proposed privacy-protecting solutions and their performance evaluation on current
mobile devices.
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OLIVEIRA, LETICIA BADE DE. "EFFECTS OF TRUST AND ITS ANTECEDENTS ON MOBILE COMMERCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27428@1.
Full textAbstract:
Nesta dissertação são avaliados os antecedentes da confiança móvel para a sua construção. É proposto um modelo que incorpora normas subjetivas, fatores interativos, utilitários e hedônicos relacionados ao contexto do comércio móvel e seus efeitos sobre a atitude e intenção de compra. Os dados da amostra de 433 consumidores brasileiros foram coletados em um levantamento online e analisados por meio de modelagem de equações estruturais. Os resultados obtidos sugerem que fatores utilitários e diversão exercem forte efeito sobre a construção da confiança móvel e que este efeito é transferido para a atitude e intenção de comprar por meio de dispositivos móveis. A força do efeito da Confiança em relação à Atitude, neste estudo, é capaz de explicar 49 porcento da variância observada na Atitude, reforçando efeito mediador entre a Confiança dos consumidores e a intenção de compra por meio de dispositivos móveis.<br>The present study evaluates the antecedents of mobile trust for its construction. A model that assembles subjective norms, interactive, utilitarian and hedonistic factors concerning the mobile commerce and its effects regarding the purchase intention. The data sample was collected from an online survey with 433 Brazilian consumers and the data was analyzed through a structural equation modeling. The results suggest that utilitarian factors and entertainment exert a strong effect in the construction of 0mobile trust and that this effect is transferred to the attitude and the purchase intention to buy through mobile devices. The effect of the force of Trust regarding Attitude in this study is able to explain the 49 percent variance observed in the Attitude, reinforcing the mediating effect between the Consumer trust and the purchase intention through mobile devices.
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Molla, Rania A. "Mobile user authentication system (MUAS) for e-commerce applications." Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1035289.
Full textAbstract:
The rapid growth of e-commerce has many associated security concerns. Thus, several studies to develop secure online authentication systems have emerged. Most studies begin with the premise that the intermediate network is the primary point of compromise. In this thesis, we assume that the point of compromise lies within the end-host or browser; this security threat is called the man-in-the-browser (MITB) attack. MITB attacks can bypass security measures of public key infrastructures (PKI), as well as encryption mechanisms for secure socket layers and transport layer security (SSL/TLS) protocol. This thesis focuses on developing a system that can circumvent MITB attacks using a two-phase secure-user authentication system, with phases that include challenge and response generation. The proposed system represents the first step in conducting an online business transaction. The proposed authentication system design contributes to protect the confidentiality of the initiating client by requesting minimal and non-confidential information to bypass the MITB attack and transition the authentication mechanism from the infected browser to a mobile-based system via a challenge/response mechanism. The challenge and response generation process depends on validating the submitted information and ensuring the mobile phone legitimacy. Both phases within the MUAS context mitigate the denial-of-service (DOS) attack via registration information, which includes the client's mobile number and the International Mobile Equipment Identity (IMEI) of the client's mobile phone. This novel authentication scheme circumvents the MITB attack by utilising the legitimate client's personal mobile phone as a detached platform to generate the challenge response and conduct business transactions. Although the MITB attacker may have taken over the challenge generation phase by failing to satisfy the required security properties, the response generation phase generates a secure response from the registered legitimate mobile phone by employing security attributes from both phases. Thus, the detached challenge- and response generation phases are logically linked.
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Gonçalves, Beatriz Maria dos Santos. "Mobile commerce : percepção de risco do consumidor na compra." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12143.
Full textAbstract:
Mestrado em Ciências Empresariais<br>O desenvolvimento do Mobile Commerce permite às empresas criarem novas oportunidades de negócio. No entanto, a compra através deste canal é ainda pouco expressiva, apesar do crescimento na utilização dos dispositivos móveis e dos benefícios que este canal oferece.
Este trabalho pretende identificar os tipos de risco que influenciam o consumidor na compra através do Mobile Commerce. Para dar resposta à questão de investigação, foi realizado um estudo quantitativo através do qual se desenvolveu um modelo conceptual. No sentido de avaliar este modelo, foi realizado um questionário a uma amostra de 229 indivíduos. Os dados recolhidos foram analisados através do software SMART PLS 3.0.
Os resultados obtidos permitiram concluir que o Risco de Tempo, o Risco de Privacidade, Risco de Desempenho, Risco Financeiro e Risco Psicológico são os riscos que afectam negativamente a Intenção de Compra, que por sua vez, demonstrou ter uma influência significativa na Compra.
Por fim, são apresentadas as implicações teóricas e práticas com vista a uma melhor compreensão do comportamento do consumidor na compra através do Mobile Commerce.<br>The development of Mobile Commerce allows companies to create new business opportunities. However, the purchase through this channel is yet little significant, despite the growth on using mobile devices and their offered benefits.
This research aims to identify the types of risks that influence the consumer's purchase through Mobile Commerce. To answer this investigation question, it was developed a quantitative study through which we proposed a conceptual model.
To assess this model, it was created a survey to a sample of 229 individuals. The collected data were further analysed using the software SMART PLS 3.0.
The results allowed to conclude that Time Risk, Privacy Risk, Performance Risk, Financial Risk and Psychological Risk are the risks affecting negatively the Purchase Intention, which in turn demonstrated to have a significant influence in Purchase.
Lastly, it is explored the practical and theoretical implications in order to a better understanding of consumer's purchase behaviour through Mobile Commerce.
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Magrath, Victoria C. "The emotional and behavioural implications of mobile commerce design." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-emotional-and-behavioural-implications-of-mobile-commerce-design(44f88d88-a096-4166-b50d-65acf5cd3a8f).html.
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The purpose of this thesis is to analyse the implications of mobile commerce design variables on the consumer’s emotional and behavioural responses. With mobile and tablet commerce becoming as popular as desktop usage, fashion retailers must ensure that they have designed a mobile channel that will produce the most positive responses. The objective of the research was to therefore study the individual stimuli in the mobile environment and to investigate their effect upon the mobile consumer. The thesis primarily collates and identifies branding and marketing design stimuli within the mobile commerce environment. These design stimuli are subsequently tested as variables within two qualitative methods and provide insight into the implications of the individual stimuli. The research findings are vast and provide information as to emotional and cognitive responses towards the stimuli, behavioural responses and the connection between the two. Key findings are displayed within matrix tables, cluster diagrams and S-O-R models, offering a simplified results format for both academics and practitioners. This study is one of the first to research the design of the mobile commerce environment. Whilst research regarding mobile banking, mobile acceptance and mobile usage motivations have been briefly explored in literature, there are currently no studies that have examined the design of mobile commerce channels and consumer responses. Furthermore, although literature regarding the design of the online environment is profuse, the novelty of the mobile channel has rendered research deficient and emergent. It is at this time that research regarding the mobile environment is at the most lucrative. This body of work therefore offers original insightContents Page |11and important findings for academic and practical applications regarding the design of mobile fashion channels.
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Nagel, Franziska. "Mobile Commerce : The retail ecosystem in the technological transition." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-78383.
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The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. Finally, this study aims to tackle synergies that are exposed in this study that defines factors which drive the technological transition from traditional retail to m-commerce.
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Hyman, Jack Alan. "Towards an Understanding of Mobile Website Contextual Usability and its Impact on Mobile Commerce." NSUWorks, 2012. http://nsuworks.nova.edu/gscis_etd/183.
Full textAbstract:
An increasing number of technologies and applications have begun to focus on mobile computing and the wireless Web as a way to conduct commerce-oriented transactions. M-commerce Websites that are usability friendly must emphasize information quality, system quality, and service quality, as these are proxy measures to mobile commerce user satisfaction (MCUS). Measureable variables can help researchers to understand how satisfaction induces users to return to a Website. Although several studies on m-commerce user satisfaction focus on content quality, appearance, service quality, and ease of use, the results of these studies were inconclusive because they do not address contextual usability barriers for the mobile Web.
The task context, which consist of two activities, search and transaction, is a prominent contextual factor that affects mobile usability positively or negatively in achieving MCUS. The researcher determined what end user expectations and actual usage beliefs result in disconfirmation or MCUS. An empirical field study of an online retailer and search platform was conducted using a sampling of 98 participants. The participants used a smartphone to search and complete a transaction in the participant's natural setting.
The study results indicated that expectations and usability measures including efficiency, errors, and flexibility significantly influence actual usage leading to MCUS. The original Expectation Confirmation Theory (ECT) model assumed that user's expectations could lead to actual usage. However, in the modified ECT model, it is the actual usage experience itself that determines MCUS. Disconfirmation is an inconsistent measure tied to actual usage, purchase intent, or satisfaction as mobile users often make purchases from m-commerce Websites because of convenience, flexibility, efficiency, and accessibility. If the user experiences an error during the search or transaction activity, such a drawback can cost a mobile Website future traffic, the loss of a transaction, and lead to lower levels of satisfaction.
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Zhang, Zhuo. "Impact de l'innovation dans le commerce de détail : facteurs influencant la fidélité des consommateurs au commerce par mobile." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0377/document.
Full textAbstract:
Cette thèse considère les consommateurs du commerce mobile de vente de détail comme objet de recherche en prenant la valeur perçue du commerce mobile comme point de départ. La question fondamentale de cette recherche est : quelles sont les relations entre la valeur perçue et la satisfaction du commerce mobile sur la fidélité du consommateur. L’objectif principal de cette recherche est donc d’identifier et de comprendre les facteurs clés qui contribuent à fidéliser le consommateur au commerce mobile dans un contexte de la vente au détail. Pour cela, nous avons clarifié le contenu spécifique de la fidélité des consommateurs de commerce mobile, et construit un modèle de recherche pour expliquer la fidélisation. Pour bien préciser comment les consommateurs perçoivent et évaluent le commerce mobile, nous avons effectué une étude qualitative exploratoire via des entretiens semi-directifs et une analyse de contenu avec Nvivo11. Grace à l’analyse qualitative, nous avons pu proposer un modèle de recherche avec des variables pertinentes. Cette recherche a utilisé Partial Least Squares(PLS) pour le modèle d'équation structurelle (SEM) pour tester le modèle et les hypothèses<br>This thesis considers retail consumers of mobile commerce as a research subject, takes the perceived value of mobile commerce as the starting point. And we tries to conduct the research on this fundamental question: what are the determinants mechanism of the perceived value and satisfaction of mobile and their effects on loyalty. The main objective of this research is therefore to identify and understand the key factors that contribute to consumer loyalty to mobile commerce in a retail context. For this, we clarified the specific content of mobile commerce consumer loyalty, and built a research model to explain loyalty. In order to clarify how consumers perceive and evaluate mobile commerce, we conducted a qualitative exploratory study through semi-structured interviews and content analysis with Nvivo 11. Thanks to the qualitative analysis, we proposed the research model with relevant variables. This research uses Partial Least Squares (PLS) for the Structural Equation Model (SEM) to test the research model and hypothesis
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Schulenburg, Hilke. "Die Zukunft des Mobile Commerce : Konzept und Ergebnisse einer Delphi-Studie /." Hamburg : Kontor-Verl, 2008. http://www.gbv.de/dms/zbw/558189342.pdf.
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Vasileiadis, Alexios. "Security concerns and trust in the adoption of m-commerce." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140113_131752-55666.
Full textAbstract:
This work is of theoretical and practical importance, that is, generation of new knowledge associated with mobile commerce adoption in terms of security concerns and trust which will help not only future researchers but also e-businesses.
Despite the fact researchers have examined the adoption of m-commerce in a holistic way, the author found there was no research focusing solely and in-depth on the determinants of trust and perceived risk. The problem was to examine how the above determinants affect the intention to adopt m-commerce.
The objects are mobile commerce, security concerns and trust. The purpose of this study is twofold, namely, empirical and explanatory. As for the objectives, it was necessary to review the literature, propose a research model, analyze the results, and verify or reject the proposed hypotheses. When it comes to the hypotheses, there was a test on whether trust, perceived risk, perceived usefulness, and perceived ease of use negatively or positively affect the constructs of the proposed model.
The author used theoretical and empirical collection methods. As for the theoretical ones, analogy, generalization and modeling methods were used. Concerning the empirical ones, due to the fact that quantitative approach was chosen, a survey instrument, that is, questionnaire was used. After the results had been collected, SPSS 22 was used to perform descriptive data analysis of Likert summative scales. At last, the results along with the research limitations... [to full text]<br>Šio darbo teorinė ir praktinė svarba yra naujų žinių, susijusių su saugumo ir pasitikėjimo problemų sprendimais mobilios komercijos kontekste, kūrimas kuris pasitarnaus ne tik mokslinei bendruomenei, bet ir e-verslui.
Nepaisant to, jog mobilios komercijos įsisavinimas plačiai analizuotas holistiniu požiūriu, magistrinio darbo autorius nerado atliktų išsamių tyrimų išsamiau aptariančių pasitikėjimo ir saugumo veiksnių poveikio mobilios komercijos kontekste. Darbo problema formuluojama, kaip patikimumo ir saugumo veiksniai daro įtaką mobilios komercijos įsisavinimui.
Tiriamieji objektai yra mobili komercija, saugumas ir patikimumas. Šio tyrimo tikslas yra dvejopas: empirinis ir aiškinamasis. Siekiant tyrimo tikslo, buvo išstudijuota literatūra, pasiūlytas mokslinio tyrimo modelis, išanalizuoti rezultatai ir įvertintos suformuluotos hipotezės.
Mokslinio tyrimo eigoje autorius panaudojo teorinius ir empirinius duomenų analizės ir rinkimo metodus. Teorinėje dalyje buvo panaudoti panašumo, apibendrinimo ir modeliavimo metodai. Empirinėje dalyje įgyvendintas kiekybinis tyrimas, duomenys renkami apklausos būdu struktūruoto klausimyno pagalba. Surinkti duomenys apdoroti SPSS aplinkoje atliekant aprašomųjų duomenų analizę pagal Likerto suminių vertinimo skales.
Galutinis šio tyrimo tikslas buvo patikrinti suformuluotas hipotezes. Kalbant apie išvadas, privatumo rizikos suvokimas, mobilių mokėjimų, mobilios komercijos įstatymų ir gaunamų produktų kokybė turėjo neigiamą įtaką mobilios... [toliau žr. visą tekstą]
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Steinbernreiter, Kajsa, Lisa Roback, and Helena Bergström. ""It's the future!" : A qualitative study exploring Generation Y’s attitude towards m-commerce." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44873.
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Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. To comprehend an individual’s attitude (affect, beliefs and cognition) is of importance in order to find out how the attitude towards an object will affect the consumer. Up until today, no consensus is drawn regarding the consumers attitude towards mobile shopping. Generation Y is seen as the most frequent users of mobile devices, even though previous research has not focused on exploring their attitude towards m-commerce. Research questions: 1. How are the components of attitude associated with the m-commerce factors? 2. What kind of function does each m-commerce factor fulfil? Purpose: The purpose is to explore Generation Y’s attitude towards m-commerce. Methodology: A qualitative exploratory study with elements of a case study conducted through seven semi-structured interviews. Conclusion: The study concludes that the Generation Y holds a positive attitude towards ubiquity, convenience and security, a negative attitude towards technology and localisation and a mixed attitude towards personalisation within m-commerce.
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Weng, Zhiyong. "A framework for mobile e-commerce based on intelligent agents." Thesis, University of Ottawa (Canada), 2007. http://hdl.handle.net/10393/27932.
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Mobile e-commerce has offered new channels for trading products in e-marketplaces over mobile devices by applying the intelligent and mobile agent technologies. These existing e-commerce applications have two specific limiting factors. First, it is difficult for them to be integrated together due to the lack of common communication languages and interaction protocols. Secondly, they might cause expensive participation cost because mobile devices are required to maintain a longtime connection with the network when mobile agents are employed. This thesis proposes a feasible FIPA-compliant framework to address these problems. The standard agent communication language and interaction protocols defined by the FIPA specifications are incorporated in the framework. This enables agents to talk in multiple marketplaces. The use of mobile agents is improved to reduce connection time and simplify the manipulation of mobile devices.
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Elvander, Adam. "Developing a Recommender System for a Mobile E-commerce Application." Thesis, Uppsala universitet, Avdelningen för datalogi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256747.
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This thesis describes the process of conceptualizing and developing a recommendersystem for a peer-to-peer commerce application. The application in question is calledPlick and is a vintage clothes marketplace where private persons and smaller vintageretailers buy and sell secondhand clothes from each other. Recommender systems is arelatively young field of research but has become more popular in recent years withthe advent of big data applications such as Netflix and Amazon. Examples ofrecommender systems being used in e-marketplace applications are however stillsparse and the main contribution of this thesis is insight into this sub-problem inrecommender system research. The three main families of recommender algorithmsare analyzed and two of them are deemed unfitting for the e-marketplace scenario.Out of the third family, collaborative filtering, three algorithms are described,implemented and tested on a large subset of data collected in Plick that consistsmainly of clicks made by users on items in the system. By using both traditional andnovel evaluation techniques it is further shown that a user-based collaborative filteringalgorithm yields the most accurate recommendations when compared to actual userbehavior. This represents a divergence from recommender systems commonly usedin e-commerce applications. The paper concludes with a discussion on the cause andsignificance of this difference and the impact of certain data-preprocessing techniqueson the results.
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VACKOVÁ, Kateřina. "m-Commerce." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153730.
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The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.
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Dlouhá, Markéta. "M-commerce jako nový fenomén nakupování." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-323562.
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(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses the types of transactions that are carried out through mobile devices and also about technologies that allow for a gradual transformation of these devices into multifunctional objects. The fourth chapter deals with the evaluation of practical research, which was carried out by me. The research was focused on the typology of purchases that are realized by Czech users through their mobile devices (smartphones and tablets) in relation to mobile smartphone platform, which they own.
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Galih, Aulia Puspaning, and 奧莉雅. "Mobile Commerce Across Culture." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/49551879228513141234.
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碩士<br>國立交通大學<br>資訊管理研究所<br>103<br>The growth of mobile telecommunication device is inevitable and so is mobile commerce. The purpose of this study is to test if there is any relationship between website design elements (Navigation Design, Information Design, and Visual Design) and Trust, Enjoyment, Satisfaction, also M-Loyalty. User’s perception of website design element was examined for two different countries. PLS-SEM was used to test the structural model in this research. SmartPLS3 is used to process the primer data from questionnaires. There are 177 participants from Indonesia and Taiwan who were asked about their experience regarding the Rakuten website through mobile device. This study finds that there are some important relationships between variables which have shown different results from previous studies. In addition, Navigation Design is the weakest variable among the others in the proposed model. Even the website Enjoyment can not influence the M-Loyalty, most of the proposed hypotheses are supported. For the future works, it will be more interesting to explore the difference between genders on their perception of website design, Trust, Enjoyment, Satisfaction, and M-Loyalty across culture.
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Hsu, Shih-Yun, and 許詩芸. "Customer’s Switching Behavior: from Electronic Commerce to Mobile Commerce." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/282855.
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碩士<br>國立臺中科技大學<br>企業管理系碩士班<br>104<br>Due to the rapid development of mobile technology, mobile commerce has become a new opportunity of marketing. Electronic commerce (e-commerce) and mobile commerce (m-commerce) have different advantages and disadvantages. For example, m-commerce helps consumers shop at anytime and anywhere with the mobile devices, where as e-commerce provides a large screen and a multi-function interface for consumers. Past research about m-commerce mainly focused on usage behavioral, interface design, environment, customer trust, loyalty, value chain analysis and future development. Few stydies investigated consumer’s switching behavior between e-commerce and m-commerce. On the basis of the Push-Pull-Mooring Model, this study explored consumers’ switching behavior between e-commerce and m-commerce. This study used questionnaire suvey to collect data from consumers who have ever purchase products online through personal computer and mobile devices, such as mobile phone and tablet. Finally, 351 valid questionnaires were collected. The results showed that the push effects, in terms of low perceived usefulness, low perceived ease of use and low perceived security, significantly influence consumers’ switching intention. Pull effect, in terms of ubiquity and personalization, significantly influence consumers’ switching intention. Mooring effects, in terms of switching cost and past switching experience, also significantly influence consumers’ switching intention. Switching cost moderates the influences of pull effects on consumers’ switching intention, whereas past switching experience moderates the influecnes of push and pull effects on consumers’ switching intention. The results of this study will provide managerial implocations for managers of the online shopping industry while the implementation of the marketing strategies on the different selling platforms.
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Chou, Wei-Ling, and 周韋伶. "The Security of Mobile Commerce." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/00669009645155654892.
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碩士<br>明新科技大學<br>資訊管理研究所<br>94<br>In the recent years, the progress of mobile communications and the popularity of mobile devices are leading to the growth of mobile commerce. Much attention is thus directed to mobile payments. However, due to the openness of wireless communication, the transmitted data are vulnerable to eavesdropping. Moreover, the security protection for mobile commerce is not easy to achieve because of the limited bandwidth. As a result of involving money transfer and personal confidential information transmission, mobile payments needed to be well protected. With aim to enable our users to confidentially pay online anytime and anywhere, this paper proposed the secure and convenient mobile credit-card protocol on micropayment using only hash functions, and the non-repudiation and secures mobile credit-card protocol on macorpayment using asymmetric cryptography. The study first probed the security protection of mobile communications network on the Network Layer and second analyzed the state, security and privacy protection of mobile trading and mobile payment on the Application Layer. Third, we discussed the existing mobile payment systems of business and the protocol of reference records. Finally, we put the model to the proof. The results showed that the mobile credit-card protocols on micropayment using only hash functions and macorpayment using asymmetric cryptography still achieved an objective of authentication, confidentiality, integrity, non-repudiation, trading authorization and privacy of protection security. In conclusion, the result of this study of The Security of Mobile Commence could help the development of mobile credit-card payments of mobile commerce.
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Hsu, Shih Peng, and 徐世朋. "Mobile Commerce Web Usability Evaluation." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/02745319259645526751.
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碩士<br>東海大學<br>工業工程與經營資訊學系<br>101<br>Mobile network creates an environment that is convenient with fast communication and no localization restriction in which it is a perfect network environment for mobile commerce websites in developing business information applications and services. 7net and Yahoo! Shopping Mall also launched many mobile commerce website services to capture the gradually growing market. Depending on how convenient and fast these services that the website provides consumers, the quality of these services will determine the consumers’ decision to leave or stay on the website, and the usability of the website will be their deciding factor. This study reviewed how a website with better usability that offers consumers high efficiency and effectiveness with the ease of learning and memorizing have a strong influence over the buying behavior of consumers.
This study used experimental questionnaire method to evaluate the usability in 7net and Yahoo! Shopping Mall websites. Before the experiment, this study analyzed what would the expected processes and problems would be for these websites. After the experiment, this study compared the data retrieved from the questionnaires with the experiments of actual problems. The results showed that the psychology in the questionnaire and the physiology in the real-life situation of subjects corresponded with each other. In the usability guidelines, there are significant differences between 7net and Yahoo! Shopping Mall in the area of effectiveness and learning abilities. After the cross examination of the speculated expectation of the processes and problems on these websites with the actual problems in real-time, the results showed top three issues that were found on Yahoo! Shopping Mall’s " Registration Process" played huge influences on the consumer’s behavior. This study proposed various ways of website improvements for better usability after analyzing the problems resulted from poor user interface design with the services provided on this website.
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FILIPOVÁ, Lenka. "Návrh strategie m-Commerce pro vybranou organizaci." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51307.
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Among the main advantages of the marketing usage of m-Commerce belong good focus possibilities, fast response, good measurable records, usability for large or smaller organizations and low expenses on creative solutions. A wide range of solutions is convenient for both, large and small companies. Nevertheless, it seems that its expansion in the Czech Republic is still quite unusual. Key factors of the success of m-Commerce are the fast technical development of mobile phones in many areas, the high penetration of mobile phones in the population ( there were 129,6/100 citizens active sim cards in the Czech Republic in 2008), and its all-purpose utilization. M-Commerce is also a part of the company´s orientation on the multi-channel access to its information system and its particular applications and database.Clients can choose the channel which they consider the most suitable and technically and financially available for their demand.
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Lin, Yi-Hsuan, and 林宜萱. "Impulse purchase behavior of mobile commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h57865.
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碩士<br>中原大學<br>資訊管理研究所<br>102<br>This study used mobile commerce as the background for a discussion on perceptions of time pressure, prices, conformity, and emotions and their influence on impulse purchase behavior. We conducted an experiment using a 2x2 factorial design, in which perception of prices was divided into promotion and non-promotion prices, and perceptions of time pressure were divided into high low pressure. We then applied these factors to the design of four types of questionnaires for distribution to consumers. Finally, analysis of the questionnaire results led to the formulation of suggestions regarding marketing in a mobile commerce environment.
When consumers view shopping messages in a mobile commerce environment, perceptions of price and time constraints influence their emotions, which influence their impulse purchase behavior. However, when conformity is taken into account, perceptions of price do not influence emotions, in cases where time constraints influence emotions, which subsequently influence impulse purchase behavior.
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Liou, Chuen-He, and 劉純和. "Product Recommendation Approaches for Mobile Commerce." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/90623311654836078394.
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博士<br>國立交通大學<br>資訊管理研究所<br>99<br>Mobile data communications have evolved as the number of third generation (3G) subscribers has increased to conduct mobile commerce. Multichannel companies would like to develop mobile commerce but meet difficulties because of lack of knowledge about users’ consumption behaviors on the new mobile channel. Typical collaborative filtering (CF) recommendations may suffer from the so-called sparsity problem because few products are browsed on the mobile Web.
In this study, we first propose a mobile phone feature-based (MPF) hybrid method to resolve the sparsity issue of the typical CF method in mobile environments. We use the features of mobile phones to identify users’ characteristics and then cluster users into groups with similar interests. The hybrid method combines the MPF-based method and a preference-based method that employs association rule mining to extract recommendation rules from user groups and make recommendations.
Second, we propose a hybrid multiple channels (HMC) method to resolve the lack of knowledge about users’ consumption behaviors on the new channel and the difficulty of finding similar users due to the sparsity problem of typical CF. Products are recommended to the new mobile channel users based on their browsing behaviors on the new mobile channel as well as the consumption behaviors on the existing multiple channels according to different weights.
Finally, we combine MPF with HMC approach into a hybrid MPF-HMC method, which utilizes association rules of product categories and products as well as most frequent items to recommend products. Our experiment results show that the hybrid MPF-HMC combined method performs well compared to the pure MPF-based and HMC-based methods as well as the typical kNN-based CF method.
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Chiang, Pin-Jung, and 江彬榮. "Construction of Secure Mobile Commerce Environment." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/27957832709039382203.
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碩士<br>國立臺灣大學<br>電機工程學研究所<br>91<br>The wide spread of mobile phones in modern life brings us new identification by our phones. Mobile phones are used mainly for voice due to the lack of applications. On the other hand, cash is the most widely used payment method for micropayment. There is no other convenient payment choice in our frequent daily micropayment. This thesis proposes and implements several convenient, flexible and secure payment methods based on mobile phones. Users can make secure payment in a few key strokes. User devices have not to acquire extra capability like Java or STK. Thus people can join our system without any additional cost. We also provide schemes to make secure payment on the internet. In this system, people may have secure and convenient micropayment choice for both physical and virtual stores.
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Vieira, Leandro Almeida. "E-commerce Mobile Solution for Retailers." Master's thesis, 2021. http://hdl.handle.net/10400.8/6257.
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Today, it is almost impossible to not have a mobile application directed for any type of business. More and more people own mobile phones and these devices are the main form of interaction with businesses like banks or retailers. If the user experience in these applications is bad, or inexistent, a user will have no problem in looking for a substitute in the thousands of applications available for download. Users also want a consistent experience on whatever device they are using, let it be on Android, iOS, or a desktop computer.
Isobar provides a client with an application directed for retailers. These retailers use it to interact with customers and make purchases or refunds on their behalf. However, this application is only available for iOS devices, which limits the number of users for the application. For this reason, the development of a new application was proposed. This application will do everything that the old one could do, but it will have support across multiple platforms – iOS, Android, and a browser version for other devices.
This report describes all the work during the development of this application at Isobar.
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Chiang, Chih-Chang, and 江支昶. "Application of Certificates for Mobile Commerce." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/256z98.
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碩士<br>國立臺灣科技大學<br>資訊管理系<br>94<br>According to the Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C material, in 2003 our country every hundred person of mobile phone user number is 110.8 households, occupies crown of the global. Recent years the wireless communication technology transmission speed highly but the price dropped from 2G, 2.5G to the 3G, The consumer may use the multimedia video and music in the mobile communication, Easily processes the image, the music, the video frequency and so on, The mobile commerce which the handset accesses the net will be conforms to the consumer demand brand-new service industry.
The success of mobile commerce is not has the homepage to perform to revise coordinate handset firefly curtain size and operation way. But must understand mobile commerce succeed must developed personally. The traditional GSM system had the very good solution regarding the identity recognition, uses the SIM card and the STK technology. But only has the mobile communication industry to be able to carry on the identity recognition, causes the mobile portal website only the telecommunication industry managed, this also is the reason why Taiwan mobile commerce development is limited.
If can break this deadlock, more enterprises invest the mobile portal service, establishes the unique society group, future will penetrate the handset to access the net the household number to be able to surmount by PC accesses the net the household number. The mobile commerce can provide the service will be able the consumer to need, the former electronic commerce will make a profit with difficulty the predicament could break. Regarding this article proposed moves the certificate to carry on the identity recognition and the transaction, can be one kind of possibility lets the motion entrance website independent management, no longer is the market which the telecommunication industry widowed occupies.
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Chen, Yung-Hsieh, and 陳雍協. "Mobile Commerce Case Study and Analysis." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47024050652677696511.
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碩士<br>國立臺灣大學<br>資訊工程學研究所<br>100<br>With the development of smart phones and mobile networks, the penetration rate of smart phones is getting higher. The behaviors of using internet will be shifted from desktop PCs to smart phones and other mobile devices. However, most e-commerce firms haven』t yet built mobile commerce platforms that are suitable for mobile devices. The purpose of this study is to track and to analyze user behaviors through online analysis tools and cloud database by analyzing a mobile commerce case in Taiwan. And it』ll sum up conclusions and recommendations for e-commerce dealers to develop mobile commerce.
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Lo, Chun-ping, and 羅君平. "The Study of Mobile Micro-Payment Mechanism in Mobile Commerce." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/32926783912968182189.
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碩士<br>國立聯合大學<br>資訊與社會研究所<br>97<br>The Internet has yet changed the channels of information communication between human beings. In Taiwan, new mobile economy is developing as result of the promotion of web-related applications, mobile technology and government policy. Furthermore, mobile commerce is not restricted by time and space, so the research and analyses concerning its following applications and services should be valuable.
This study commence with the cash flow as mobile payment is part of the cash flow services of mobile commerce, and the micro payment mechanism is closely related to human daily life. Consequently, this study aims at consumers’ behavioral patterns toward mobile micro-payment (MMP) and applies task-technology fit (TTF) and e-commerce system success model to probe into the cognition and affections through the factors of consumers’ intrinsic fit and extrinsic qualities of MMP systems.
The results indicated that, consumers’ life requirements and mobile self-efficacy significantly influence TTF, and the influences of TTF toward cognition and affections are in turn perceived value, use intention, and satisfaction. As to the extrinsic factors, the direct influences toward perceived value are in turn service, system and information quality. System and information quality have have significant direct influences toward satisfaction, but service quality does not. Focus on the indirect influences of perceived value mediation, service quality has significant influence toward satisfaction, and its influence toward use intention is greater than the other two extrinsic valuables. Obviously, to raise consumer demands and operational capability and enhance professional services of MMPs could improve the shortcomings and prompt the prevalence of MMPs. This study is expected to provide references and comments to the telecommunication and financial institutions on strategies.
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HUNG, SHIANG-FENG, and 洪祥峯. "Prospective Research of Integration between Mobile Esports and Mobile Commerce." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/95274g.
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碩士<br>龍華科技大學<br>多媒體與遊戲發展科學系碩士班<br>107<br>There are good developments in the game market as well as in the mobile commerce market. However, there are few studies on the market, which focus on how to integrate mobile commerce systems with mobile Esports games. Most of games on the market are still using a traditional website promoting the game-derived peripherals. Therefore, this study uses a Photon Server as the game server, a Corona across-platform game engine, and a open source mobile commerce of Magento which is LEMP-based (Linux-Nginx-MariaDB/MySQtL-PHP) architecture, a cloud-based mobile commerce system, to develop a mobile Esports game. In the end, the advantages and disadvantages of this system has been discussed.
The reseach result has shown that the mobile commerce system is helpful for the Esports game development, which makes players more willing to spend time on the game. It also enhances the player's willingness to purchase peripheral products of that games. On disadvantage side, because fully synchronized Esports games require a large number of servers to support, the cost is higher than a traditional mobile game. On the other head the use of the commercial version of "Magento" also requires a high amount of royalties per year. From the cost consideration aspect this discouraged many mobile Esports developers to use it.
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Wang, Shih-Huang, and 王世煌. "An inquiry to critical success factors of mobile commerce from the perspective of mobile commerce content providers." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/sg6v9p.
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碩士<br>銘傳大學<br>資訊管理學系碩士在職專班<br>95<br>This paper focused on the critical success factors (CSFs) of mobile commerce (MC) industry. With rapid development of mobile commerce and extremely competitive environment, mobile commerce content providers (MCCPs) usually struggle to reduce cost, enhance competitive advantages and streamline the information resources. As the environment changes, the relationships within MCCPs also changed from competitive rival to long-term strategic partners or other mixed relationships.
To find out the CSFs of MC industry, this study conducts the “in-depth interviewing” with selected MCCPs of “Grounded theory” method , which consists of open coding, axial coding and selective coding, and establish the concept of CSFs for MC industry. After the anaylsis, several aspects of CSFs have been generated: environment construct, strategy construct, organization construct and technical construct. Environment construct consists of associations, correlative laws. Strategy construct consists of innovate services and products, services promotions, users requirement of services, customer service cares, with telecom operator strategic alliance. Organization construct consists of professional knowledge and human resources, professional education, organization management, organization culture, executive director support. Technical construct consists of information technology, integration ability, information technology aged, mobile device aged, safety control mechanism, privacy mechanism, charging mechanism.
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Li, Tsungyen, and 李宗諺. "Using a NFC-enabled mobile phone to conduct a mobile commerce." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/15274196332529722716.
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碩士<br>開南大學<br>資訊及電子商務學系<br>99<br>In this conceptual study, we demonstrate through Android SDK 2.3.3 simulator how to use a NFC-enabled mobile phone to purchase a concert ticket. Because of the ubiquity of the mobile phone-on one leaves home without it, it is also possible that the mobile phone becomes a “virtual wallet”, enabling the user to “wave to pay” at any compatible station or retail outlet.
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Liao, Yi Wen, and 廖奕雯. "A Customer Loyalty Model for Mobile Commerce." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/19679261122669715375.
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碩士<br>國立彰化師範大學<br>資訊管理研究所<br>92<br>Many of the instruments to measure information and system quality were developed in the context of Information system and web quality of yesteryears. With the proliferation of the Internet, World Wide Web application, and wireless technologies, users are increasingly interfacing and interacting with wireless-based application. The mobile web sites relevant literature has not addressed the measurement of user satisfaction with mobile web sites. On the other side, customer loyalty is another important subject for mobile commerce contexts. While the importance of customer loyalty has been recognized in the marketing literature for at least three decades, the conceptualization and empirical validation of a loyalty model for m-commerce context has not been addressed.
It is, therefore, important to develop new instruments and scales about customer satisfaction with mobile web sites, which are directly targeted to these new interfaces and applications. As user satisfaction is commonly acknowledged as the most useful measurement of system success, we identify the underlying factors of user satisfaction with mobile web sites and develop an instrument to measure these factors. The procedures used in conceptualizing the survey, generating items, collecting data, and validating the multiple-item scale are described. This study carefully examined evidence of reliability, content validity, criterion-related validity, convergent validity, discriminant validity, and nomological validity by analyzing data from a sample of 117 adult respondents. This paper also describes a theoretical model for investigating the four main antecedent influences on loyalty for m-commerce contexts: trust, customer satisfaction, relationship commitment, and switching cost. Based on the theoretical model, a comprehensive set of hypotheses was formulated and a methodology for testing them was outlined. These hypotheses were tested empirically to demonstrate the applicability of the theoretical model.
The norms of the instrument were then developed, and the potential applications for practitioners and researchers explored. Finally, this paper discusses limitations of the work, the managerial and theoretical implications of these results. The empirically validated instrument should be useful to other researchers in developing and testing their mobile web sites.
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Chiang, Leon, and 姜里陽. "Research on Business Models of Mobile Commerce." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/83017952025970914658.
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碩士<br>國立政治大學<br>經營管理碩士學程(EMBA)<br>96<br>The mobile communication market in Taiwan has reached saturation with cell phones being readily accessible. The focus for future development hence points to increasing the usage of such communication devices, and the key lies in the introduction of accessorial services.
These accessorial services allowed telecommunication to evolve from the “age of hearing” to the “age of visualization”. Communication devices no longer serve to simply communicate, but also to download movies and to listen to music. They are no longer used as tools, but as a representation of the user.
There are three factors involved in the application of telecommunication in business: infrastructure, accessorial services, and hardware installation. A well-established infrastructure involves a stable, efficient, and well-covered wireless network and enables the use of accessorial services. The application of accessorial services must fulfill the customer's needs. In addition, the installation of hardware must be well developed to be fully compatible between differences in size, graphics, formats, etc.
With the modern society taking the idea of individualism as the center, communication devices will do the same to fulfill users' demands. This is the idea behind "Mobile 2.0."
The study is based on the ideas of Mobile 2.0 to study future business applications and hardware accessories.
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"Mobile commerce in China: potential and prospective." 2001. http://library.cuhk.edu.hk/record=b5890572.
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by Au-Yeung Kiu-Wai, Dai Lu Yan.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2001.<br>Includes bibliographical references (leaf 58).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF ILLUSTRATIONS --- p.vi<br>LIST OF TABLES --- p.vii<br>CHAPTER<br>Chapter I --- INTRODUCTION --- p.1<br>Background --- p.1<br>Definition of Mobile Commerce --- p.2<br>Chapter II --- MOBILE COMMERCE MODELS --- p.3<br>Chapter III --- MARKET POTENTIAL IN CHINA --- p.8<br>Critical Factors in Market Development --- p.8<br>Market Potential in China --- p.9<br>Chapter IV --- Methodology --- p.16<br>Chapter V --- Finding and Analysis --- p.18<br>Descriptive Analysis --- p.18<br>Correlation and Regression Test --- p.23<br>Demography of Interviewees --- p.24<br>Chapter VI --- Recommendations --- p.28<br>Five Forces Analysis --- p.28<br>Strategies for M-commerce --- p.32<br>Chapter VII --- Limitation --- p.40<br>Chapter VIII --- Conclusion --- p.41<br>APPENDIX l-Table --- p.43<br>APPENDIX 2- Questionnaire --- p.52<br>BIBLIOGRAPHY --- p.58
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Yu, Min-Chieh. "A secure mobile agent e-commerce protocol." Thesis, 2015. http://hdl.handle.net/1805/10117.
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Indiana University-Purdue University Indianapolis (IUPUI)<br>There are many advantages of mobile agent such as delegation of tasks, asynchronous processing, adaptable service in interfaces, and code shipping. Mobile agents can be utilized in many areas such as electronic commerce, information retrieval, network management, etc. The main problem with mobile agents is security. The three basic security design goals of a system are confidentiality, integrity, and availability. The goal of this thesis concerns the property of secure purchasing by mobile agents. First present Jalal's anonymous authentication protocol. Next, we construct our single mobile agent protocol based on Jalal's authentication technique. Also, we add some addition cryptography techniques to make the data more secure during its migration. Lastly, we build a multiple mobile agent protocol based on the single mobile agent protocol. Here, the multiple mobile agents are capable to make the decision and purchase the item for user.
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Wu, Ya-Wen, and 吳雅雯. "Repurchase Intention for LBS-based mobile commerce." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/n65a24.
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碩士<br>國立中正大學<br>資訊管理系研究所<br>103<br>Abstract
It made mobile commerce steadily and ubiquitously develop that mobile devices have been popular for many years. In that case, the location-based service also has the potential to become new type commerce. So, our research model uses Unified Theory of Acceptance and Use of Technology (UTAUT) and user satisfaction to choose the constructs for it.
The result indicated that repurchase intention is strongly affected by the satisfaction and satisfaction is strongly affected by both perceived enjoyment and personalized system design. This implies that LBS-based mobile commerce needs to concern both perspectives of the entertainment perception and the customized perception of user interface design.
Keyword: Location-based service, Perceived usefulness, Perceived enjoyment, Perceived Risk, PIIT, Personalized design, Location Dependency, Satisfaction, Repurchase intention