Relevant bibliographies by topics / Mobile marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Mobile marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 March 2023

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Journal articles on the topic "Mobile marketing"

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Březinová, Monika, and Michael Rost. "Mobile Marketing." Acta Universitatis Bohemiae Meridionalis 12, no. 1 (September 24, 2012): 55–62. http://dx.doi.org/10.32725/acta.2009.007.

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Hovančáková, Dominika. "Mobile Marketing." Studia commercialia Bratislavensia 4, no. 14 (January 1, 2011): 211–25. http://dx.doi.org/10.2478/v10151-011-0007-y.

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Mobile Marketing In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with possibilities to measure their impact on marketing communication.
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Jenkins, Fiona. "Mobile marketing." Young Consumers 7, no. 2 (March 2006): 60–63. http://dx.doi.org/10.1108/17473610610701501.

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Meadows-Klue, Danny. "Mobile Marketing." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 198–99. http://dx.doi.org/10.1057/palgrave.dddmp.4340525.

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S, Bharti. "Marketing, Mobile and future of Mobile Advertisement: Life Changing through Mobile." International Journal of Psychosocial Rehabilitation 23, no. 4 (December 20, 2019): 1623–30. http://dx.doi.org/10.37200/ijpr/v23i4/pr190487.

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Shabhu, K. R., Aathira Nandakumar, and Aswathi Nandakumar. "Youngsters Attitude towards Mobile Marketing." Bonfring International Journal of Industrial Engineering and Management Science 6, no. 3 (July 30, 2016): 100–102. http://dx.doi.org/10.9756/bijiems.7467.

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Barutcu, Suleyman. "Mobile viral marketing." Journal of Internet Applications and Management 2, no. 1 (2011): 5–13. http://dx.doi.org/10.5505/iuyd.2011.87587.

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Mary Metilda, Dr R., and Malathi . "Impact of Mobile Shopping Behaviour: Implications for Designing Mobile Marketing Strategy." Bonfring International Journal of Industrial Engineering and Management Science 6, no. 4 (December 31, 2016): 194–99. http://dx.doi.org/10.9756/bijiems.7466.

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Okada, Shoo, and Hidehiko Nishikawa. "A Mobile Crowdsourcing Platform:." Japan Marketing Journal 41, no. 3 (January 7, 2022): 85–94. http://dx.doi.org/10.7222/marketing.2022.009.

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Ong, Rebecca. "Mobile marketing or mobile spam: who decides?" International Journal of Liability and Scientific Enquiry 2, no. 3 (2009): 259. http://dx.doi.org/10.1504/ijlse.2009.024889.

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Dissertations / Theses on the topic "Mobile marketing"

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Šrámek, David. "Mobilní marketing v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85918.

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Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.
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Chocholová, Petra. "Trends in Mobile Marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75524.

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The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail the advancements in QR tagging, location based advertising and augmented reality.
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Zelený, Martin. "Marketing and Augmented Reality." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71866.

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The main goal of this diploma thesis is to identify the usage of augmented reality in contemporary marketing practice and the expectations of marketers for the future use. This will be achieved by conducting a quantitative and qualitative research among existing creative and advertising companies. Secondary goal is introducing the concept of augmented reality from the theoretical point of view and also description of potential utilization based on known examples. The tools for the practical part are an online questionnaire and personal interviews.
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Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? However, there is not much research done in this area, especially in finding correlation between mobile marketing and customer loyalty. Thus, this research aims to examine correlation between mobile marketing and customer loyalty. Method: Data collection methods included literature reviews, a questionnaire and interviews. These were analysed by hypothesising, comparing with theories, and the use of descriptive analysis, correlation, and other methods presented as discussions, tables, and charts. Results & Conclusions: The theoretical and empirical research findings show that customer loyalty is positively related with mobile marketing. Use of mobile marketing such as mobile application, mobile web and SMS can perhaps enhance customer loyalty by meeting the demand of customers; increasing interaction and communication with customers; and increasing customer satisfaction. However, due to the research limitations and due to the fact that mobile marketing is a relatively new field of study, it needs some more time and more extensive research to make a general assumption about relationship between them and the strength of such relationship. Suggestions for future research: For further research, more extended research with broader samples is essential. It will be also crucial to investigate how much of an effect mobile marketing has on customer loyalty by scrutinizing company’s cost and profit measurements of mobile marketing besides opt-in and opt-out measurements of customers. Contribution of the thesis: We hope that this research has scratched the surface to this new field of study and made an addition to existing theory. It also stirs up interests in the emerging research on mobile marketing’s untapped potentials. Key words: Mobile Marketing, Customer loyalty, mobile phone, customer satisfaction, communication with customers.
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Jäckle, Yves. "Mobile Marketing im Handel." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01651306002/$FILE/01651306002.pdf.

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Kazantzidis, Kyriaki Carolin. "Erfolgsfaktoren des mobile marketing." Frankfurt, M. Berlin Bern Bruxelles New York, NY Oxford Wien Lang, 2008. http://d-nb.info/994202261/04.

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Figge, Stefan. "Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale /." Hamburg : Kovač, 2007. http://www.verlagdrkovac.de/978-3-8300-2652-5.htm.

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Figge, Stefan. "Innovatives mobile marketing kontextabhängige Kundenansprache mit Hilfe mobiler Portale." Hamburg Kovač, 2006. http://www.verlagdrkovac.de/978-3-8300-2652-5.htm.

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Gentile, Ada. "Mobile marketing: le app come strumento di comunicazione d'azienda nell'era del mobile." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8314/.

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Obiettivo di questa tesi è cercare di mostrare come il mobile può diventare molto utile per le aziende sia a livello di guadagno sia a livello di comunicazione aziendale con i propri clienti. Il tema principale sviluppato nell'elaborato riguarda il Mobile Marketing e gli strumenti più proficui utilizzati da questa nuova tecnica di marketing, in particolar modo le App. In primo luogo viene trattato il tema del brand: importante mezzo comunicativo che dal primo momento intacca il pensiero del cliente e ne veicola le scelte di acquisto. Frutto di un'analisi ben più specifica è l'argomento del mobile marketing, le strategie migliori da adoperare per sfruttare al meglio i device portatili, i vantaggi maggiori che riceveranno le aziende che lo adotteranno e un piccolo accenno sui principali strumenti del mobile. Infine di svilupperà maggiormente l'argomento delle Applicazioni mobili e di quelle app brandizzate che hanno riscontrato maggior successo tra gli utenti.
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Keskin, Kaan. "Innovative Marketing Trends as a Response to the Changing Consumers." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193782.

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In recent years, innovation and the subsequent technological advancements have gained significance in shaping consumer behavior to a disruptive extent. Especially with the advancements in mobile technology, consumer behaviors shifted towards an elevated expectation of mobility and increased interactivity. Marketers who seek a better degree of access to the consumer market and provide customer satisfaction needed to adopt new tools and methods in communication, which would align with their target groups more effectively. Mobile marketing emerged as an innovative technique that is based on and driven by this change in consumer behavior; therefore it is necessary to evaluate the effectiveness of its approach and implementation. In this light, this research paper employs a quantitative approach based on the results' analysis of an online survey conducted by the Author of the thesis, aimed at testing whether there is a strong correlation between mobile marketing efforts and customer satisfaction. Consequently, one can conclude that the same mobile devices that serve as convenience for consumers, serve as an effective channel of communication for marketers, whereas with an integrated approach where other components of the marketing mix support mobile content, the likeliness of attaining consumer satisfaction is higher.
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Books on the topic "Mobile marketing"

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Rieber, Daniel. Mobile Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-14777-8.

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Hopkins, Jeanne. Mobile marketing. Madrid: Anaya Multimedia, 2012.

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Hua, Hongbing. Mobile Marketing Management. New York, NY : Routledge, 2019. |: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429030871.

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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. Mobile Marketing Channel. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31287-3.

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Bauer, Hans H., Melchior D. Bryant, and Thorsten Dirks, eds. Erfolgsfaktoren des Mobile Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-85296-4.

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Bauer, Hans H. Erfolgsfaktoren des Mobile Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009.

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Manzitti, Edward T. Mobile marketing: Consumer perspectives. New York: Direct Marketing Association, 2008.

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Jay, Fairbrother, ed. Mobile marketing: Strategies for mobile consultants to build a profitable local marketing business. Lexington, Kentucky: CreateSpace, 2014.

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Stafflage, Marcel. In-store Mobile Marketing-Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11531-9.

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Haig, Matt. Mobile marketing: The message revolution. London: Kogan Page, 2002.

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Book chapters on the topic "Mobile marketing"

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Wächter, Mark. "Mobile Marketing." In Mobile Strategy, 141–70. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-06011-4_5.

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Rieber, Daniel. "Mobile Marketing." In Mobile Marketing, 25–45. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-14777-8_2.

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Holland, Heinrich. "Mobile Marketing." In Digitales Dialogmarketing, 1–25. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28973-7_19-1.

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Li, Xiaolin, Jiang Wu, and Yue Sun. "Mobile Marketing." In Encyclopedia of GIS, 1–6. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-23519-6_1588-1.

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Holland, Heinrich, and Beate Koch. "Mobile Marketing." In Digitales Dialogmarketing, 431–58. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08245-1_15.

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Li, Xiaolin, Jiang Wu, and Yue Sun. "Mobile Marketing." In Encyclopedia of GIS, 1250–56. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-17885-1_1588.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Mobile Marketing." In Online-Marketing-Intelligence, 299–304. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_13.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Mobile Marketing." In Online-Marketing-Intelligence, 161–72. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_6.

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Kurzyk, Bartłomiej, Tahir Rashid, and Sayed Ali Hayder. "Mobile marketing." In Digital and Social Media Marketing, 278–95. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-15.

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Holland, Heinrich. "Mobile Marketing." In Digitales Dialogmarketing, 463–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-28959-1_19.

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Conference papers on the topic "Mobile marketing"

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Toledo, Luciano Augusto, Adriana Beatriz Madeira, Guilherme de Farias Shiraishi, and MARCOS FERNANDO GARBER. "DISCUTINDO SISTEMA DE MARKETING NO ÂMBITO DO MOBILE MARKETING." In 12th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2015. http://dx.doi.org/10.5748/9788599693117-12contecsi/rf-2795.

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Zifceac, Adela, and Radu-Adrian Mlesnita. "Mobile Marketing for Mobile Business (mMK-4-mBIZ)." In 2011 Tenth International Conference on Mobile Business, ICMB. IEEE, 2011. http://dx.doi.org/10.1109/icmb.2011.54.

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Stanoevska-Slabeva, Katarina, Vera Lenz-Kesekamp, Thomas Wozniak, and Dorothea Schaffner. "Assimilation of Mobile Marketing in Organisations." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2017. http://dx.doi.org/10.24251/hicss.2017.174.

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Harooni, Noorin. "Effects of Mobile Marketing On Millennials." In International Academic Conference on Management and Economics. Acavent, 2019. http://dx.doi.org/10.33422/conferenceme.2019.11.652.

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Pradana, Gilang Andi, Emma Yann Zhang, Adrian David Cheok, and Yukihiro Morisawa. "Delivering haptic sensations in mobile marketing." In ACE 2015: 12th International Conference on Advances in Computer Entertainment Technology. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2832932.2856223.

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Yusuf, Abdul, Ratih Hurriyati, Heny Hendrayati, and Puspo Dewi Dirgantari. "Marketing Communication for Fintech – Mobile Payment." In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220701.046.

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Niklas, Susanne J. "Mobile is success in personnel marketing." In the 49th SIGMIS annual conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1982143.1982170.

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Key Pousttchi. "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research." In 2006 International Conference on Mobile Business. IEEE, 2006. http://dx.doi.org/10.1109/icmb.2006.3.

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Aljabr, Mshari, Romana Garma, and Colin Drake. "EXPLORING CUSTOMERS’ ATTITUDES AND BEHAVIOURS TOWARDS USING MOBILE MARKETING BEFORE, DURING, AND AFTER VISITING RESTAURANTS IN SAUDI ARABIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.003.

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Contemporary tourism has seen the adoption of mobile applications to discover and market attractions such as restaurants and hotels, yet few academic studies focus on customer attitudes and behaviours towards the usage of mobile marketing for restaurants in non-western cultures, like Saudi Arabia. The Saudi Arabian Government’s announcement that its borders are opening to international tourists marks a significant opportunity for the hospitality businesses. This study provides insight into customers’ attitudes and behaviours towards using mobile marketing channels when deciding on restaurants. Qualitative research using semi-structured interviews were conducted with ten Saudi customers who frequently utilised their smartphones to decide on restaurants. Thematic analysis identified positive attitudes towards using mobile marketing for restaurants which considered factors like usefulness, ease of use, time and money savings, while misleading information and massive advertising resulted in negative attitudes. Furthermore, the research highlights customers’ main mobile marketing activities before, during, and after their visits to restaurants. This research provides the initial findings identifying opportunities for businesses as a result of the adoption of these technologies.
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Heinonen, Kristina, and Tore Strandvik. "How do consumers react to mobile marketing?" In 2006 International Conference on Mobile Business. IEEE, 2006. http://dx.doi.org/10.1109/icmb.2006.21.

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Reports on the topic "Mobile marketing"

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Dubé, Jean-Pierre, Xueming Luo, and Zheng Fang. Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment. Cambridge, MA: National Bureau of Economic Research, August 2015. http://dx.doi.org/10.3386/w21475.

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Ratsimor, Olga, Tim Finin, Anupam Joshi, and Yelena Yesha. ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments. Fort Belvoir, VA: Defense Technical Information Center, January 2005. http://dx.doi.org/10.21236/ada440420.

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Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, July 2021. http://dx.doi.org/10.22617/wps210259-2.

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This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on local and regional economies and food supply chains. It also covers a simultaneous locust invasion along the India–Pakistan border, which has created “crisis within a crisis” in the surveyed provinces and exacerbated conditions that could lead to famine, disease, and increased poverty.
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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augmented reality in education. They identified means of augmented reality for teaching computer science at school. Such programs and services allow students to observe the operation of computer systems when changing their parameters. Students can also modify computer hardware for augmented reality objects and visualize algorithms and data processes. The article describes the content of author training for practicing teachers. At this event, some applications for training in AR technology were considered. The possibilities of working with augmented reality objects in computer science training are singled out. It is shown that the use of augmented reality provides an opportunity to increase the realism of research; provides emotional and cognitive experience. This all contributes to engaging students in systematic learning; creates new opportunities for collaborative learning, develops new representations of real objects.
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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no major revisions in the overall objective, however, several revisions were made on the specific objectives. The revised specific objectives were: (1) to develop a yield mapping system for a static situation, using color and thermal imaging independently, (2) to integrate color and thermal imaging for improved yield estimation by combining thermal images with color images to improve fruit detection, and (3) to expand the system to an autonomous mobile platform for a continuous-measure situation. Background, major conclusions, solutions and achievements -- Yield mapping is considered as an initial step for applying precision agriculture technologies. Although many yield mapping systems have been developed for agronomic crops, it remains a difficult task for mapping yield of tree crops. In this project, an autonomous immature fruit yield mapping system was developed. The system could detect and count the number of fruit at early growth stages of citrus fruit so that farmers could apply site-specific management based on the maps. There were two sub-systems, a navigation system and an imaging system. Robot Operating System (ROS) was the backbone for developing the navigation system using an unmanned ground vehicle (UGV). An inertial measurement unit (IMU), wheel encoders and a GPS were integrated using an extended Kalman filter to provide reliable and accurate localization information. A LiDAR was added to support simultaneous localization and mapping (SLAM) algorithms. The color camera on a Microsoft Kinect was used to detect citrus trees and a new machine vision algorithm was developed to enable autonomous navigations in the citrus grove. A multimodal imaging system, which consisted of two color cameras and a thermal camera, was carried by the vehicle for video acquisitions. A novel image registration method was developed for combining color and thermal images and matching fruit in both images which achieved pixel-level accuracy. A new Color- Thermal Combined Probability (CTCP) algorithm was created to effectively fuse information from the color and thermal images to classify potential image regions into fruit and non-fruit classes. Algorithms were also developed to integrate image registration, information fusion and fruit classification and detection into a single step for real-time processing. The imaging system achieved a precision rate of 95.5% and a recall rate of 90.4% on immature green citrus fruit detection which was a great improvement compared to previous studies. Implications – The development of the immature green fruit yield mapping system will help farmers make early decisions for planning operations and marketing so high yield and profit can be achieved.
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Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, February 2023. http://dx.doi.org/10.36687/inetwp202.

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Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, the problem is the dereliction of key US-based business corporations to take the lead in making the investments in organizational learning required to generate cutting edge communication-infrastructure products. No company in the United States exemplifies this deficiency more than Cisco Systems, the business corporation founded in Silicon Valley in 1984 that had explosive growth in the 1990s to become the foremost global enterprise-networking equipment producer in the Internet revolution. This paper provides in-depth analysis of Cisco’s organizational failure, attributing it ultimately to the company’s turn from innovation in the last decades of 20th century to financialization in the early decades of the 21st century. Since 2001, Cisco’s top management has chosen to allocate corporate cash to open-market share repurchases— aka stock buybacks—for the purpose of giving manipulative boosts to the company stock price rather than make the investments in organizational learning required to become a world leader in communication-infrastructure equipment for the era of 5G and IoT. From October 2001 through October 2022, Cisco spent $152.3 billion—95 percent of its net income over the period—on stock buybacks for the purpose of propping up its stock price. These funds wasted in pursuit of “maximizing shareholder value” were on top of the $55.5 billion that Cisco paid out to shareholders in dividends, representing an additional 35 percent of net income. In this paper, we trace how Cisco grew from a Silicon Valley startup in 1984 to become, through its innovative products, the world leader in enterprise-networking equipment over the next decade and a half. As the company entered the 21st century, building on its dominance of enterprise-networking, Cisco was positioned to upgrade its technological capabilities to become a major infrastructureequipment vendor to service providers. We analyze how and why, when the Internet boom turned to bust in 2001, the organizational structure that enabled Cisco to dominate enterprise networking posed constraints related to manufacturing and marketing on the company’s growth in the more sophisticated infrastructure-equipment segment. We then document how from 2002 Cisco turned from innovation to financialization, as it used its ample profits to do stock buybacks to prop up its stock price. Finally, we ponder the larger policy implications of Cisco’s turn from innovation to financialization for the competitive position of the US information-and-communication technology (ICT) industry in the global economy.
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7

Bleichschmidt, Andreas. "Mobilität ist Kultur"? : die Beteiligung der Bevölkerung an der Entwicklung der Mobilitätskultur in Zürich und Frankfurt am Main im Vergleich. Goethe-Universität, Institut für Humangeographie, November 2012. http://dx.doi.org/10.21248/gups.27460.

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Mobilität ist Kultur“ – mit diesem Motto wird seit mehreren Jahren für das Verkehrs- und Mobilitätskonzept der Stadt Zürich geworben. Das Ziel dieses Züricher Konzepts ist die lang-fristige Etablierung einer nachhaltigen Mobilitätskultur. Eine wesentliche Teilstrategie bei der Umsetzung des Konzepts ist dabei neben verkehrsplanerischen Aspekten (z.B. die gezielte Förderung bzw. der Ausbau des ÖPNV sowie des Fuß- und Radverkehrs) die umfassende und frühzeitige Information der Bevölkerung über Verkehrsplanungsverfahren und die Beteili-gung an den entsprechenden Entscheidungen. Weiterhin wird hervorgehoben, dass bereits die Mobilitätsstrategie selbst das Ergebnis eines gemeinsamen Meinungsbildungsprozesses von Bevölkerung, Planung, Politik und Wirtschaft ist. In Zürich wird nachhaltige Mobilitätskultur demnach nicht nur als neues Leitbild der Verkehrsplanung, sondern als umfassender Pla-nungs-, Kommunikations- und Kooperationsansatz verstanden (Ott 2008: 1ff.; Schreier 2005: 127ff.; Tiefbau- und Entsorgungsdepartment der Stadt Zürich 2005: 1ff.). Gerade im Zusammenhang mit Konzepten zu nachhaltiger Mobilität wird die Notwendig-keit der Kommunikation mit den Bürgern nicht nur in Planungen einzelner Kommunen, son-dern auch in theoretischen Beiträgen häufig thematisiert. So hebt beispielsweise Banister (2008: 80) hervor, dass bei Verkehrsplanungsmaßnahmen die Kommunikation – also die In-formation und Beteiligung der Bevölkerung – aber auch ein entsprechendes Marketing we-sentliche Elemente zur Steigerung der Akzeptanz nachhaltiger Mobilitätspolitik sind. Auch Beckmann (2005: 10, 16f.) betont die Notwendigkeit der Kommunikation mit den Bürgern und zivilgesellschaftlichen Gruppen, um die Akzeptanz und Wirksamkeit verkehrsplane-rischer Maßnahmen, aber auch soziale Lernprozesse im Bereich der Mobilität zu fördern. Bedingt durch die besondere Stellung direktdemokratischer Elemente im politischen Sys-tem der Schweiz hatte die Bevölkerung dort bereits lange vor der Einführung solch moderner Planungsansätze weitreichende Möglichkeiten zur Einflussnahme auf politische Entscheidun-gen (Linder 2009: 574ff.). So hebt z.B. Bratzel (1999: 183ff.) die Ablehnung der städtischen U-Bahn-Planung durch die Züricher Bevölkerung als wegweisende Richtungsänderung hervor und bewertet die Möglichkeiten zur Interessenartikulation und auch deren Durchsetzung sei-tens der Bürger als wichtigen Einflussfaktor der Entwicklung des städtischen Verkehrs. Dabei stellt sich die Frage, ob der Einfluss der Züricher Bevölkerung auf die städtische Verkehrspolitik und damit auch auf die Entwicklung der lokalen Mobilitätskultur eher einen Sonderfall darstellt, oder ob auch in anderen Städten die Bürger in ähnlicher Weise die Mobi-litätskultur mit geprägt haben. Im Rahmen dieser Arbeit wurde deshalb näher untersucht, welchen Einfluss die Bevölke-rung einer Stadt über ihr eigenes Verkehrsverhalten hinaus auf die Herausbildung der jeweili-gen Mobilitätskultur hat. Für die Analyse wurde ein Vergleich der Entwicklung der Mobili-tätskulturen in Zürich und Frankfurt am Main vorgenommen, wobei der Einfluss der Bevölke-rung auf zentrale Debatten und Entscheidungen im Mittelpunkt stand. Frankfurt ist als Ver-gleichsstadt in besonderer Weise geeignet, da Frankfurt einerseits im Hinblick auf die Stadt- und Wirtschaftsstruktur sowie die Herausforderungen im Verkehrsbereich teilweise große Ähnlichkeiten zu Zürich aufweist (Langhagen-Rohrbach 2003: 40, 44ff., 60ff.). Andererseits bestehen im Hinblick auf das politische System bzw. die politische Kultur aber auch charakte-ristische Unterschiede (Linder 2009: 567ff.; Dreßler 2010: 165ff.). Von Interesse bei der Un-tersuchung war insbesondere auch die Frage nach den Motiven für die Beteiligung der Bevöl-kerung, d.h. ob die eigentliche Intention bei der Beeinflussung städtischer Verkehrspolitik durch die Bürger die bewusste Gestaltung von Verkehr und Mobilität in der Stadt war, oder ob andere Beweggründe im Vordergrund standen. Dabei galt es ebenso herauszuarbeiten, in-wiefern die Entwicklung der Mobilitätskultur einer Stadt auch mit einer bestimmten politi-schen Kultur der Beteiligung oder einem speziellen gesellschaftlichen Kontext verknüpft ist. Für die Untersuchung wurde, aufbauend auf einer eingehenden Analyse des Begriffs „Mobilitätskultur“ selbst und möglicher Einflussfaktoren auf die urbane Mobilitätskultur, zunächst ein Vergleich der aktuellen Mobilitätskulturen in Zürich und Frankfurt vorgenom-men. Im Anschluss an eine Gegenüberstellung der jeweiligen Rahmenbedingungen der Ent-wicklung wurde dann abschließend eine vergleichende Analyse des Einflusses der Bevölke-rung auf zentrale Debatten und Ereignisse bei der Entwicklung der lokalen Mobilitätskultur durchgeführt. Bei der Analyse der Züricher Mobilitätskultur im Rahmen der Vergleiche wur-de lediglich auf die bereits vorhandene theoretische Literatur und statistische Erhebungen zurückgegriffen. Für die Untersuchung der Frankfurter Mobilitätskultur wurden zur Ergän-zung dieser Quellen zwei Experteninterviews und eine fallbezogene Analyse einschlägiger Artikel einer Frankfurter Tageszeitung durchgeführt.
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8

Integrated Design for Marketing and Manufacturing team: An examination of LA-ICP-AES in a mobile configuration. Final report. Office of Scientific and Technical Information (OSTI), May 1994. http://dx.doi.org/10.2172/10190422.

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