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Books on the topic 'Mobile marketing communications'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

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1

Littler, Dale. The want of marketing: The case for mobile communications. Manchester: Manchester School of Management, 1992.

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2

Littler, Dale. From technology to marketing: The way forward for mobile communications. [Oxford]: Programme on Information & Communication Technologies, 1991.

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3

Lindgren, Mats. Beyond mobile: People, communications and marketing in a mobilized world. Basingstoke: Palgrave, 2002.

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4

Nelson, David Andrew. A qualitative study of services marketing quality: The mobile communications industry. (s.l: The Author), 1996.

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5

A, Gratton Dean, ed. Marketing wireless products. Amsterdam: Elsevier/Butterworth-Heinemann, 2004.

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6

Leinonen, Jouni H. Organizational learning in high-velocity markets: Case study in the mobile communications industry. Helsinki: Helsinki School of Economics, 2009.

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7

Leinonen, Jouni H. Organizational learning in high-velocity markets: Case study in the mobile communications industry. Helsinki: Helsinki School of Economics, 2009.

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8

A quick start guide to podcasting: Creating your own audio and visual material for iPods, Blackberries, mobile phones, and websites. London: Kogan Page, 2010.

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9

Rideout, Adam Thomas. Are the marketing communications techniques of the major mobile phone networks effective for a market that will reach 50% penetration by the year 2001?. Oxford: Oxford Brookes University, 2000.

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10

Haig, Matt. Mobile marketing: The message revolution. London: Kogan Page, 2002.

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11

Fundamentals of mobile marketing: Theories and practices. New York: Peter Lang, 2012.

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12

1961-, Turner Jamie, ed. Go mobile: Location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business. Hoboken, N.J: Wiley, 2012.

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13

Ben, Salter, ed. Mobile marketing: Achieving competitive advantage through wireless technology. Amsterdam: Elsevier BH, 2006.

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14

Döring, Nicola, Emanuel Maxl, and Astrid Wallisch. Mobile market research. Köln: Von Halem, 2009.

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15

Cartman, Joseph. Strategic mobile design: Creating engaging experiences. Berkeley, CA: New Riders, 2009.

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16

Cartman, Joseph. Strategic mobile design: Creating engaging experiences. Berkeley, CA: New Riders, 2009.

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17

Cartman, Joseph. Strategic mobile design: Creating engaging experiences. Berkeley, CA: New Riders, 2009.

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18

Marketing virtualnih operatora u mobilnim komunikacijama jugoistočne Evrope. Sarajevo: Univerzitet u Sarajevu, Ekonomski fakultet, 2009.

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19

1972-, Williams Navin, and York Sue 1968-, eds. The handbook of mobile market research: Tools and techniques for market researchers. Chichester, West Sussex, United Kingdom: John Wiley and Sons, Inc., 2014.

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20

The mobile marketing revolution: How your brand can have a one-to-one conversation with everyone. New York: McGraw-Hill, 2012.

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21

Zhenyi, Li. Cultural impact on international branding: A case of marketing Finnish mobile phones in China. Jyväskylä: Jyväskylän yliopisto, 2001.

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22

Auteur, Lendrevie Jacques, and Emprin Catherine Collaborateur, eds. Publicitor: Publicité offline & online : TV, presse, Internet, mobiles, tablettes ... 8th ed. Paris: Dunod, 2014.

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23

Richardson, Neil. A quick start guide to mobile marketing: How to create a dynamic campaign and improve your competitive advantage. Philadelphia, PA: Kogan Page, 2010.

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24

Nayar, Pramod K. Packaging life: Cultures of the everyday. New Delhi: Sage, 2009.

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25

Xin shou xue wei xin chuang ye, ying xiao yu tui guang. Beijing: Qing hua da xue chu ban she, 2017.

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26

Office, General Accounting. Telecommunications: FCC should include call quality in its annual report on competition in mobile phone services : report to the Honorable Anthony D. Weiner, House of Representatives. Washington, D.C: GAO, 2003.

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27

Wei xin xiao cheng xu: Chan pin + yun ying + tui guang shi zhan. Beijing: Qing hua da xue chu ban she, 2017.

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28

Sŏng-hun, Kim, ed. Hanʼguk idong tʻongsin sŏbisŭ mit tanmalgi sanŏp ŭi pyŏnchʻŏn kwa palchŏn panghyang. Sŏul: Sŏul Taehakkyo Chʻulpʻanbu, 2007.

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29

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising. Kogan Page, Limited, 2017.

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30

Rowles, Daniel. Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising. Kogan Page, Limited, 2015.

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31

Rowles, Daniel. Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising. Kogan Page, 2013.

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32

Garrard, Garry A. Cellular Communications: Worldwide Market Development (Artech House Mobile Communications Series). Artech House Publishers, 1997.

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33

Beyond Mobile: People, Communications and Marketing in a Mobilized World. Palgrave Macmillan, 2002.

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34

Introduction to mobile communications: Technology, services, markets. Boca Raton, FL: Auerbach Publications, 2005.

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35

Mayne, Alan, Tony Wakefield, Dave McNally, and David Bowler. Introduction to Mobile Communications: Technology, Services, Markets (Informa Telecoms & Media). AUERBACH, 2007.

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36

Ltd, Blenheim Online, ed. Cellular & mobile communications 88: Proceedings of the conference held in London, November 1988. London: Blenheim Online Publications, 1988.

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37

Michael, Alex, and Ben Salter. Mobile Marketing. Taylor & Francis Group, 2017.

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38

Becker, Michael, and Arnold John. Mobile Marketing for Dummies. Wiley & Sons, Incorporated, John, 2010.

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39

Becker, Michael, and John Arnold. Mobile Marketing for Dummies. Wiley & Sons, Incorporated, John, 2010.

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40

Becker, Michael, and Arnold John. Mobile Marketing for Dummies. Wiley & Sons, Incorporated, John, 2010.

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41

Chandler, Daniel, and Rod Munday. A Dictionary of Media and Communication. Oxford University Press, 2020. http://dx.doi.org/10.1093/acref/9780198841838.001.0001.

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Abstract:

Over 3,600 entries ‘…not only a dictionary of communication and media but also a liberal education that enables users to see interesting relationships between many of the concepts it discusses.’ Professor Arthur Asa Berger, San Francisco State University This authoritative and up-to-date A–Z offers points of connection between communication and media and covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, social media, and nonverbal communication. In this new edition, over 2,000 entries have been revised and more than 500 have been newly added to include current terminology and concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. It bridges the gap between theory and practice and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator and primary colour correction. Additional material includes a biographical notes appendix, and entries are complemented by approved web links which guide further reading. This is an indispensable guide for undergraduate students of media and communication studies and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

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42

The Mobile Commerce Revolution. Pearson Education (US), 2014.

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43

All thumbs: Mobile marketing that works. Palgrave Macmillan, 2014.

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44

Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users. Wiley, 2002.

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45

Mobile influence: The new power of the consumer. Palgrave Macmillan, 2013.

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46

Poynter, Ray, Navin Williams, and Sue York. Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2014.

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47

Find/SVP (Firm). Strategic Consulting & Research Group. Technology, Information & Communications Practice., ed. Winning the wireless wars: New marketing models for technology. New York (625 Avenue of the Americas, New York 10011-2002): Find/SVP, 1998.

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48

The aisles have eyes: How retailers track your shopping, strip your privacy, and define your power. Yale University Press, 2017.

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49

Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. Yale University Press, 2018.

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50

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results. Palgrave Macmillan, 2015.

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