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1
Zheng, X. (Xiaosong). "Reference modeling for high value added mobile services." Doctoral thesis, University of Oulu, 2007. http://urn.fi/urn:isbn:9789514285455.
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Abstract
The era of mobile communications and mobile services has begun. The ongoing mobile revolution has dramatically and fundamentally changed our daily lifestyles, and it will continue to do so in a foreseeable future. For the next generation, mobile service end users have more demands for such services. This thesis examines the challenging user perspectives in designing and developing high value added mobile services. The aim of this research is to develop reference models and elicit user requirements for 3G and beyond mobile services in order to improve the quality of mobile services.
This thesis first examines the existing architectures and models for high value added mobile services, followed by the contributions of the thesis. In this thesis, a Cyberworld model, which is a contribution to the WWRF reference modeling initiative and a specification of the WSI reference model, was developed and it serves as a basis for 3G and beyond mobile services design and development. A series of definitions of the Cyberworld model and a roadmap of the enabling technologies were also built up. The emphasis of this part is on how to describe and model user participation in mobile services. For this purpose, a model of the communication element to represent the components of the wireless world was created. Both static and dynamic reference modeling steps were established to better describe and understand user participation in mobile services. The validation was achieved through the CyPhone navigation mobile service. In order to enhance mobile service mobility, personalisation, and security, an ontology based model was developed to extend the Cyberworld model functionalities. The innovative ontology based mobile system will greatly increase service mobility, personalisation and security, thus improving the quality of mobile services. The ontology based model was illustrated and validated using a healthcare mobile service.
A Quality Function Deployment (QFD) approach was adopted in this research in order to elicit, weigh and prioritise actual user requirements and link them to technical design requirements of mobile services. Traditionally QFD is employed in manufacturing industry. This approach is now extended to the mobile service industry for the first time. In this thesis, a detailed step by step QFD approach was proposed for designing high value added mobile services. As a result, the developed mobile services will better meet users' wants and needs which also means that the quality of mobile services will be significantly improved. The QFD approach was validated through a mobile e-learning service and another dedicated healthcare service for senior citizens.
Through development of reference models and examination of user requirements for 3G and beyond mobile services from user perspectives, this thesis contributes to the design and development of high value added mobile services.
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Yang, Qiongyuan. "The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-90808.
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As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. The general aim of this thesis project is to provide practical solutions for these companies to successfully enter into the Chinese market. To fulfill this goal, the thesis studied behavior patterns of Chinese mobile VAS users by questionnaires, results indicated that variables and factors assessed in this study can significantly affect customers’ consume behaviours. Furthermore feasible business models and corresponding cooperative strategies were proposed and discussed in perspectives of value network, profitability and product control, which are tightly correlated to the commercialization of product. Moreover, this thesis introduced different marketing strategies to support the implementation of business models and introduced open and closed innovation conceptions for strategic development of mobile VAS companies’ growth in future.
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Qayyum, Yaser. "Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-62797.
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Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. The purpose of this paper is to study the differentiation strategies of mobile telecom operators and the impact of factors influencing the process of differentiation. The study will concentrate on the differentiation strategies of the mobile telecom service firms operating in Pakistan. The analysis model of this research was developed based on the determinants of product differentiation, relating to the tools that managers at mobile telecom service companies employ to execute differentiation strategies, and the factors influencing them. The empirical part of this study was conducted in January 2017. The multiple case study approach was adopted as a study method, and four case studies of the mobile telecom service companies operating in Pakistan were compared through cross-case analysis. Qualitative methods of data collection were employed and through semi-structured interviews primary data was gathered and secondary data was extracted from the websites and annual reports. The findings from the four case studies revealed that all the mobile operators opt for the differentiation strategies based on the determinants. It was examined from this research that these determinants are interrelated with each other. It was evident from the study of all the case companies that regulations affect the industry profits, increase the cost of upgrading the networks and infrastructures, causing a delay in the adoption of innovation, thereby influencing the differentiation strategy. The second factor influencing the differentiation process revealed in this study was competitive imitation, which caused convergence of strategies resulting in undifferentiated services even though operators tried to differentiate their services. The competitive imitation becomes easier due to the oligopoly structure of the mobile telecom industry.
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Bonazzi, Fabio Luiz Zandoval. "Evolução de modelo de negócio e o processo de criação de valor no setor de serviço de valor agregado móvel: uma análise a partir das dimensões do capital intelectual." Universidade Presbiteriana Mackenzie, 2014. http://tede.mackenzie.br/jspui/handle/tede/638.
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Previous issue date: 2014-11-26<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aimed to understand the intellectual capital role, in the value creation process,
throughout the different phases of the business model, in a mobile value added service (VAS)
company. The theoretical constructs of value, intellectual capital, business model and process
perspective, have been reviewed. From these constructs, a conceptual model has been
developed. This model is able to integrate human, structural and relational dimensions of
intellectual capital, and guide them to process of creating, delivering and capturing value for the
company, through a business model evolutionary perspective. The conceptual model was
empirically applied to the Movile company, a VAS technology developer, through a single case
study, carried out at an interval of 18 months, in a period comprised between april 2013 and
september 2014. Data were collected from six interviews, and complemented by primary and
secondary artifacts, as well as by direct observations. As a result, it has been observed that
human, structural and relational dimensions of intellectual capital, are closely related to value
creation process, and were gradually built and hinged along an organizational evolutionary
process, of more than 15 years. During this period, six different business models were
identified, involving the past, present and future of the company. In the initial phase, human and
relational dimensions were essential to value creation. In subsequent steps, there was an
importance alternation of dimensions in value creation process, and an enhancement of each
dimension features, showing the relational dimension as a determining factor for value creation
in the company long-term future. As an empirical contribution, the business model evolutionary
analysis, through the articulation of the intellectual capital dimensions, provides analytical
elements for new companies that emerge in Mobile VAS industry. In relation to the
telecommunications companies, these tend to turn into a pipe performance, substantially
focused on providing technology infrastructure to mobile VAS companies.<br>Teve-se como objetivo, neste estudo, compreender o papel do capital intelectual no processo de
criação de valor ao longo das diferentes fases evolutivas do modelo de negócio de uma empresa
de Serviço de Valor Agregado (SVA) móvel. Foram revisados os constructos teóricos de valor,
capital intelectual, modelo de negócio e perspectiva processual. A partir deles, foi desenvolvido
um modelo conceitual capaz de integrar as dimensões humana, estrutural e relacional do
capital intelectual, e orientá-las ao processo de criação, entrega e captura de valor para a
empresa, numa perspectiva evolutiva de modelo de negócio. Esse modelo conceitual, foi
aplicado empiricamente na empresa Movile, desenvolvedora de tecnologia SVA móvel, por
meio de um estudo de caso único, realizado em um intervalo de 18 meses, entre abril de 2013 e
setembro de 2014. Os dados foram coletados mediante a realização de seis entrevistas e
complementados por artefatos primários, secundários e observações diretas. Como resultado,
pôde-se observar que as dimensões humana, estrutural e relacional do capital intelectual,
encontram-se intimamente relacionadas ao processo de criação de valor, e foram
gradativamente construídas e articuladas ao longo de um processo evolutivo organizacional de
mais de 15 anos. Nesse período, foram identificados seis diferentes modelos de negócio,
envolvendo o passado, presente e futuro da empresa. Na fase inicial, observou-se que as
dimensões humana e relacional foram essenciais para a criação de valor. Nas etapas
subsequentes, observou-se uma alternância da importância das dimensões no processo de
criação de valor, e um aprimoramento e modificação das características de cada dimensão,
evidenciando ser a dimensão relacional o fator determinante para a criação de valor em um
futuro de longo prazo da empresa. Como contribuição empírica, a análise evolutiva do modelo
de negócio, por meio da articulação das dimensões do capital intelectual, fornece elementos
analíticos para as novas empresas que venham a surgir e se estabelecer no setor de SVA Móvel.
No tocante às operadoras de telecomunicações, observou-se que essas tendem a evoluir para
uma atuação de pipe, substancialmente voltada para o fornecimento de infraestrutura
tecnológica às empresas de SVA móvel.
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Wang, Huan Adele 1967. "Building value-added services using mobile agents in SIP based internet telephony." Thesis, McGill University, 1999. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=30765.
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Internet Telephony is attracting a great deal of attention in modern society. IETF SIP is a standard for Internet telephony, but SIP service architecture has some shortcomings, for instance, it does not support service mobility.<br>This thesis proposes a novel mobile agent based service architecture for Internet Telephony. The architecture relies on the use of two mobile agents for each subscriber: one agent contains originating services and the other contains terminating services. These two mobile agents act as capsules and carry the services to which the user has subscribed. The architecture brings the advantage associated with mobile agents. This includes network traffic reduction and flexibility in service provisioning. We start the thesis by introducing value-added services. The MA based architecture for IP telephony is then introduced. Conceptual model, implementation model, and service scenarios are all described in this architecture. Special attention is paid to service mobility. SIP is used as concrete example throughout the thesis and "Grasshopper" as basis for the implementation architecture.
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Wang, Huan Adele. "Building value-added services using mobile agents in SIP based Internet telephony." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0029/MQ64476.pdf.
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Ascherl, Stefan. "ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS : THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170537.
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Many new mobile payments services have launched especially within Europe since 2012. Mass adaption of those new ways of payment is still far away though. Former research papers focused already on business models in forms of value networks to increase success and popularity of such services. However, the highly fragmented markets concerning consumer behaviour and the technological conditions were very often neglected. Therefore the thesis is directed to mobile payment services to improve their current service offering as well as potential partners in a possible value network. To highlight the importance of human behaviour in regards to consumer needs, a six months research period has been undertaken during and before the launch of a mobile payment service. The key outcomes of that research have been aligned with available literature on this field, to draw conclusions on how to shape and further extend a mobile payment service. As a final result, mobile payment services have to follow two strategies. First they have to maintain their flexibility by adjusting their service to different consumer needs and offering value added services. Second, by forming alliances in forms of value networks, as partnerships with long-established companies like banks, they will contribute to further popularity and further growth of mobile payment services. Due to the complexity of the subject, a list of further research can be found at the end for more investigations related to the latest topics influencing mobile payments.
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Čižmáriková, Jitka. "Finanční analýza společnosti T-Mobile Czech Republic a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10370.
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The purpose of this diploma theses is to demonstrate the comprehensive view on the "financial health" of T-Mobile Czech Republic a.s. through the financial analysis process between year 2003 and 2007 from the position of the external user. The theoretic part of this theses is focused on the brief history, definition and principle of the financial analysis, then on users of the financial analysis and information sources for its realization including the pointing out the limitation of predicative abilities of the accounting data. Understanding of the traditional but also new methods, which are applied within the financial analysis (including the methods of intercompany comparison), is another part of the theoretic definition of the financial analysis. The practical part of the theses deals with the characteristics of T-Mobile company and with processing of the strategic analysis, which put us closer to the outside and inside surroundings of the analysed firm. It is followed by processing of the financial analysis of T-Mobile company (including comparison with its competitors), comments and evaluation of findings and results (including their comparison, where it is possible, with standard (recommended) values or with the "branch average values") and by pointing out strenghts and weaknesses of operations of the analysed company.
9
Fidani, Arsim. "Investigating the users’ behavioral intention toward using 3G mobile value-added services in Macedonia." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10301.
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The advances in the mobile technology have substantially increased the number of people using mobile services (Tang, 2008). The growing number of mobile users and the decline in conventional voice service tariffs have gradually reduced average revenue per user (ARPU), thus decreasing the service providers profits (Kuo and Yen, 2009). Gazis et al.(2001) claim that in a 3G market, the major revenue source for telecommunications operators will originate from packet-based value-added services provided by independent value-added service providers, rather than traditional voice telephony. Although the importance of 3G services in providing faster communication services and improving the productivity and effectiveness to individuals, it is surprising that Macedonia’s society show little interest towards 3G services (AEC, 2009), implicating to investigate consumer’s behavioral intention to use 3G mobile value-added services. Based on extant literature, the factors which are observed as more influential in the 3G mobile value added service adoption together with the factors derived from previously proposed models on technology adoption (TAM, IDT), constitute the research model of this study. In order describe the relations between the constructs a quantitative approach has been applied, more specifically survey has been employed as the most appropriate research strategy for this study. The questionnaire designed for the purpose of the study was distributed among 500 Macedonian consumers, relatively young people and university students, from which 361 are accepted as valid making the response rate of 72 %. After the data was collected the research model and the proposed hypotheses were evaluated by the structural equation model. Therefore, according to this research, the total effect of the factors that influence the behavioral intention of Macedonian consumers to use 3G mobile value-added services is ranked as follows: Compatibility, Perceived Enjoyment, Self – Efficacy, Perceived Cost, Perceived Ease of Use, Perceived Usefulness and Attitude. Based on these results some recommendations for the telecom service providers are given. Beside the theoretical contribution of this study, the results found are relevant to both telecom service providers and consumers. Respectively, the research gives service providers an insight on the behavioral intention criteria of their customers, suggesting them to focus on educating their consumers about the offered services, foster the expansion of their 3G network coverage and also introduce new versatile and entertaining 3G mobile value-added services which are easy to use in order to attract new customers and also to retain the old ones. While from the consumers’ point of view, understanding the motives for adoption of these services can increase the consumer’s awareness of their own motives for the use of 3G mobile value-added services.
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Hatting, Henry Lindo. "An opportunity exploration and best practices analysis for South African mobile value-added companies entering the Ghanaian market." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97329.
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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: Mobile penetration in Ghana and the rest of Western Africa is reaching maturity. Mobile operators are looking for ways to complement their traditional revenue streams, as they cannot merely rely on voice and short message service (SMS) income anymore. Mobile value-added services are a good addition to the portfolio, bringing much needed services like transactional banking, commerce, information and entertainment, insurance, and health information services to mobile users that had difficult to no access to the above services until recently. South African mobile value-added services (VAS) companies that have a good relationship with market leading mobile providers, like MTN, have the opportunity to tap into the Ghanaian market as these services predominantly consist of mobile financial services products with limited functionality. Other specific services like agriculture, health, entertainment and insurance have been identified as mobile subscriber needs in the Ghanaian market.
The benefit that South African mobile value-added companies have is that they already have developed similar well-functioning value-added services for the local market where comparisons with the Ghanaian market dynamics can be found. These companies can tailor them to the specific needs and requirements of the market in Ghana, saving them time and having the much-needed first mover advantage with regards to new or better mobile VAS in this market.
Ghana is seen as the most stable country in the West African region and ease of doing business is good in comparison with neighbouring countries like Nigeria. Ghana is therefore a good entry point for South African mobile VAS companies in the West African market to truly scale their business model.
The researcher chose to investigate the opportunities and best ways to enter this market by interviewing a project manager and managing director of a leading mobile value-added services company doing business in emerging economies, including Ghana. Questionnaires were also sent to employees working for various mobile VAS employers with extensive experience in the research and development of mobile VAS in these markets.
The researcher derived information on the difficulty of doing business in Ghana; the current available VAS in the Ghanaian market; factors that hinder business growth in this market specifically; drivers of success; the importance of partnering with leading mobile operators like MTN to be successful; how the South African business model can be compatible; South African and other African trends that will most likely overflow to Ghana; together with the size data-enabled VAS which will form part of the portfolio of products that mobile VAS companies can offer and be market ready for in the near future.
The findings of the researcher can be used as a starting framework to further investigate and determine specific market size and to conduct in-depth market analysis of the needs and requirements of mobile subscribers with regards to mobile VAS in Ghana with the vision of moving into the rest of Western Africa.
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Chi, Han-Ya, and 紀涵雅. "Operation Strategy of Mobile Phone Value-added Service." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/19088420430896989978.
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碩士<br>國立中正大學<br>資訊管理所<br>95<br>In recent years, the user of mobile phone in Taiwan has been sufficient, the most effective way to attract the customers for Telecommunication company will be the price competition, which caused the pronunciation tariff starting to decrease, the Average Monthly Revenue Per Unit (APRU) is keep on decreasing, Telecommunication system operation need to be more active on developing variety of mobile value-added service to balance the earning of telecommunication business.
This research is to first analysis the information to make a complete discussion, and then based on the interview of Telecommunication Company’s executive manager to proceed. This research is establish from the questions, to research in the marketing’s related literature and the information collection of the marketing to proceed the secondary of arranging information, to design and create an interview outline, then through the deeper perceptive of interview, understand the Telecommunication company’s position and the direction of marketing management’s strategy. Regarding to a development of emerging industry and enterprise can get more counsel information, the method for interviewing, is to use the structural open style interview, through the open style interview and participant can have different suggestions to exchange with each other, to let this research obtain systematize clearly information. Even if in the process of interview, some funny questions appear, the interview can still discuss about the topic informally. Last, bring out the conclusion and suggestions, complete integrity. Second, depends on the particularly of the thesis’s topic, the content and the value-added service is still developing now, wish it can create a complete research structure by analysis the information and the way which prove each other in professional’s interview.
Based on the interview’s content comes out four factors research conclusion:
1.Mobile phone facilities
2.User
3. Value-added service content
4.Telecommunication Company
Hope bringing up the integrate research result and suggestions to provide value-added service related seller to develop value-added service operation strategy for example.
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WENG, TZU-WEI, and 翁梓維. "Evaluating Service Quality for Value-Added Servicein 3G Mobile Communication." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24393578059347734147.
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碩士<br>中原大學<br>企業管理研究所<br>96<br>As the mobile phone market open and the telecommunication industry
liberalization, the mobile phone has become a part of people in daily life. After
merging and cleaning up cell phone numbers, the telecommunications industry causes
the rate glide down gradually, it climbs after 3G mobile communication operating.
But its broadband network service causes people to accept it which bridle time and
place besides useing computer. However, the telecommunication industry's earning
not only in the telecommunication service now, the innovation and rich value-added
service held a space. For obtaining the income and market share rate, the
telecommunication industry promote more and more value-added services to win over
the customer. But face the environment competition and strengthen the market shares,
the telecommunication entrepreneur should emphasis on service quality of customers,
and understood the customers need, and emphasis what kind of service and improve.
So, it can satisfy consumer's demand, then promote loyalty of the consumer use.
Therefore, the construction suits the telecommunication industry to add the
value-added service quality the construction for the subject which quite is worth
discussing. This research uses the fuzzy integral to compute the performance value of
aspects and criterions, and by fuzzy measure analysis key aspects and criterions. The
objective of this study aims at analyzing the aspect and criterion of service quality
for customers and proposed the suggestion to provide the industry to promote the
service quality.
In empirical verification, the telecommunication industry’s group and the
student’s group pay more attention to private/security, 31-40 group pay attention tothe
efficiency and assurance. But TaiwanMobile in each aspect, criterion and the overall
satisfaction mostly is satisfaction, mostly for satisfies extremely with the Chunghwa
and the Fareastone compare, is needs to improve. Weight of if each key aspect the
achievements performance value is inconsistent, this expressed the telecommunication
industry the consumer had not thought mostly in the more important aspects and the
criterions has the good performance, therefore, the telecommunication industry the
promotion still had its improvement space in the key aspect of satisfaction.
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TSF and 蔡學峰. "Competetiveness Analysis on Mobile Value-Added Service providers : A "Value Net" perspective." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/40984664021856123883.
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碩士<br>元智大學<br>資訊傳播學系<br>91<br>In the global telecommunication industry, “i-Mode” offered by NTT DoCoMo can be described as the most successful case of the Mobile Value-Added Service (MVAS). Its successful business model rests on the condition where the operator, the content provider, the handset manufacturers and the application service provider all cooperate with one another, sharing bills and profits. This study discusses the current situation of the mobile value-added service in Taiwan. The thesis employed a case study method on the analysis of KGT and FITEL. We would discuss respectively the cooperative relationships between the operators and the other businesses linked into the value net, the motives and the strategies of the two above-mentioned companies.
We discussed in this study the industrial value chain and the business models of the mobile value-added service. The analysis presents the current business model, the content categories and the rates of the two mobile value-added services─“i-mode” offered by KGT and “MiMi” offered by FITEL. It is found that currently the mobile value-added service in Taiwan is at its initial stage in which few handset choices with unreasonably high prices and the lack of the killer application are what the providers need to consider in the future. At last, it is suggested that the telecommunication companies should encourage or cultivate the related service/content manufacturers in order to make their mobile value-added service more diversified and richer. Besides, the service rates and the handset prices may be lowered so as to create a larger market of the mobile value-added service.
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Shih-Nan, Chang, and 張世楠. "Mobile Value-added Service Marketing Strategy-xx Telecom Case Study." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/70752009153928851728.
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碩士<br>國立中山大學<br>國際高階經營管理碩士班<br>92<br>Telecom market was opened due to the demand of Taiwan’s joint WTO and Mobile operator became a “new star” business then. The first private-owned telecom operator launched service in 1997, then, mobile phone penetration rate grew up rapidly from 6% of 1997 to more than 100% of 2003. Taiwan’s mobile phone penetration rate has ranked No.1 in the world; meanwhile, mobile operators in Taiwan also faced the challenge of the coming new telecom era-mobile value added service.
Mobile value added service was introduced to Taiwan market 5 years ago and it became the theme of competition within these two years. Most of the papers were focused on the entire telecom competing strategy, very few of them were involved the study of value added service.
The study, therefore, tries to adopt case study to analyze the difference of key players in the market and hope to provide recommendation to those players in mobile telecom market. Following are the major discoveries:
A. The marketing strategy and key elements of value added service of those key players are too similar to cause the competitive advantage
B. Players are eager to win in launch timing and therefore, lack of solid marketing survey and study.
C. Players need to enhance the conception and operation for service marketing because most of the marketing operation were still based on traditional 4P
D. When there is no difference in either products or strategy, successful and complete execution will lead to the final succeed.
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Wu, Wei-Kuo, and 吳偉國. "A Framework for Understanding Value-Added Service in Mobile Commerce." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/74535962011058551197.
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碩士<br>中華大學<br>科技管理研究所<br>91<br>Many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies - encouraged by optimistic, yet contradictory forecast on the future volume of m-commerce, but little is known about consumers’ attitudes towards wireless marketing channel. This paper highlights the importance of setting out from the consumer perspective when developing m-commerce strategies, proposing an analytical framework that can be used to assess whether and in what ways, specific mobile services are likely to offer added value for wireless Internet users. Using the framework and survey, it is possible to investigate the Taiwanese consumers’ willingness to use a number of mobile services, and to investigate whether consumers recognize the value offered by these applications. By understanding and knowing the customers'' need, the service providers and corporate can finally succeed in m-commerce service.
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KUO, HSIAO JUNG, and 郭曉蓉. "A Relevant Study of Using Mobile Value-added Service Willingness by A Relevant Study of Using Mobile Value-added Service Willingness by Service Willingness by Blog Messages." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25685450232503237874.
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碩士<br>輔仁大學<br>資訊管理學系<br>97<br>The increase of the user of 3G mobile Internet is stable, and mobile value-added service becomes the focus for telecommunication business to increase their revenues. Therefore, telecommunication and software provider put more and more emphasis on how to increase consumers’ willingness to use mobile value-added service to stimulate their contribution. Consumers tend to surf blogs to search for similar users’ introduction to the products or evaluation of services or professional recommendation as reference of purchase. The purpose of this research is to understand what kind of factor in blogs is helpful to increase consumers’ willingness of purchase.
The study used content messages, professional character and marketing messages as aspects to anylyze and explores the relation between these aspects and bloggers’ willingness on using mobile value-added service. Issuing a questionnaire which was executed with convenient sampling on My3q(www.my3q.com) site. 525 valid data were totally collected.
The study made 3 conclusions as following: 1. the most effective factor in consumers’ willingness of the use of mobile value-added service is messages of word-of-mouth, which is seriously influenced by marketing messages. 2. Content messages influences consumers’ willingness of the use of mobile value-added service. Among this information, online evaluation and instant information have more influences on readers. 3. The credibility, proficiency, and affinity of professional character in blogs also influence users’ willingness, and credibility is the most effective factor.
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Hsu, Sheng-Chieh, and 許勝傑. "The Study of Mobile Value-Added Service for Mobile Network Service–Customer Value, Customer Satisfaction and Re-Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/11740965702570412450.
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碩士<br>國立東華大學<br>企業管理學系<br>97<br>With the activation of the Third Generation Mobile Phone System (3G; WCDMA system) for all carriers in Taiwan starting 2005, the mobile communication market has entered a completely different generation from mobile voice to the mobile data. The number of users has continued to grow and by May 2009, the data even indicate that the number of 3G system users has tremendously outgrown the users of 2G systems. Among which, the number of users subscribing mobile data service has consistently increased. The results implies that the current users subscribing for mobile phones services in Taiwan are no longer limited to voiced phones only.
With the progress in mobile data transfer, the carriers have also subsequently introduced the application services constructed on the mobile network, also known as mobile value-added service. Apart from voice and general short message services, anything service such as stock market information, instant messenger, multi-media application, E-commerce service, mobile positioning, mobile commerce and other applications provided through the mobile communication network, can be considered as value-added service. Although there are various types of mobile value-added services introduced in Taiwan currently, only a few consumers have taken the advantage of them. Whereas highly expensive costs for mobile value-added service, insufficient promotion, and users not yet developed with habit of using the value-added service, are probable causes accounted for the result.
Thereby, the study aims to explore the relationship between the mobile value-added service and the use of mobile network service from the perspective of customer value, and to further achieve customer satisfaction and repurchase intentions. Babin, Darden and Griffin (1994) believed that in the process of consumption, the values which the customers perceive include the practical use and entertainment. The objective of the mobile value-added service is to provide the convenience for users, portable inquiry at any time and relevant application services. These services not provide practical information but also contains the entertainment convenience of audio-video and games in line with practical use and entertaining values proposed by the scholars.
The verification results of the hypothesis obtained from the empirical analysis of the study are the follows:
1.The factors of interactivity, accessibility, and involvement accounted for customer values cause have positively significant impact on customer value.
2.The factors of attraction, skills, and challenges accounted for customer value cause do not achieve positive significant level.
3.Brand image has positively significant impact on experiential value, which implies that the experiential perception of customers is influenced by the brand image of the carrier providing services.
4.The customer value (practical value and experiential values) also has positively significant impact on customer satisfaction.
5.Customer satisfaction has positively significant impact on re-purchase intentions.
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Chu, Kuo-Wei, and 朱國瑋. "Strategy Analysis of Mobile Value-added Service in Taiwan Telecomunication Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69295085247335185181.
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碩士<br>中原大學<br>資訊管理研究所<br>98<br>With gradual secularization of infrastructure for 3G/3.5G, the link of mobile network has been largely enhanced. As mobile net-surfing has progressively grown, many selections of services and applications that are not likely to be achieved or has achieved with unfavorable effect are greatly boosted of their usability with improvement of network link. When telecom operators have reached the bottleneck of growth in terms of their voice-service revenue, they would further hope to make use of mobile value-added service to stimulate growth for data revenue. As observed from the development trend of telecom operators, they can only extricate themselves of voice-service as primary business and expand brand new business domain as fast as they before they could turn their enterprise
This study would first analyze industrial value chain and industrial features of the mobile value-added service among telecom operators, and follow the three strategic dimensions of resource-based theory to develop the strategic matrix model of mobile value-added service, helping to organize the crucial advantages of mobile value-added services. At the end, the study would take the substantive performance of the operators to carry out analyze based on dynamic competition theory, and conclude the strategic content of their performance so as to offer itself as reference to operators for future decision making.
As noted in the research results, value-added service has already become the momentum for telecom revenue and growth, while digital convergence of telecom, network, TV, and entertainment has become such unstoppable trend that the roles of telecom operators have become more diversified and the ecology of telecom industry should transformed to be more sophisticated. Besides, telecom operators have resorted to each of their existing strength resource and business network to carry out their strategic planning and deployment. When relative scale is found with drastic difference, it should display with diverse competitive behavior. As a matter of fact, resource similarity and market commonality among the top three telecom operators as THC, TWM, and FET are very high as they are equipped with high-technology threshold, and sufficient resources as well as superiorly abundant capital. For the use of mutual tactics, competitive behavior and responses are geared for mutual defiance, and their competitive behaviors are mostly acquisition, strategic alliance, offering innovative service, and publicly announcing objective and policy as their primary strategies. Regarding the two relative minor operators, mutual competition and target of imitation are for the purpose of survival and success, and there will be continuous motive for challenge. As for competitive actions, there will be behavior advantage in terms of pricing flexibility and pursuit risk, resorting to price reduction, promotion, and cooperation of strategic alliance. Research results of this study can offer themselves as reference to mobile operators as they formulate mobile value-added service and tactical events in the future, hoping to enhance their comprehensive competitive advantage for value-added service market.
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Huei-Jyun, Lin, and 林惠君. "A Study of Mobile Phone Value-added Service and Customer Satisfaction." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/88679601945296077009.
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碩士<br>大葉大學<br>事業經營研究所<br>94<br>ABSTRACT
Opened the liberalization along with the telecommunication market after 1997, telecommunication industry competition day by day intense, in under the high liberalized competition result, in the short five years, the Taiwan mobile phone user number growth scope was astonishing. Because the phonic market gradually is saturated, eachg industry in order to create the earning, gradually changed key point of the operation diversion to the mobile phone value-added service, the mobile phone already not only the mobile phone. When product unceasing conformity more function, how creates the user “demand” and “service” becomes value-added most important key. This research namely wants to discuss the mobile phone to value-added service use convenience whether has the influence to the customer degree of satisfaction; take does as the telecommunication industry in designs and develops it to the value-added service content and the application method reference.
From the survey outcome, the different consumer in the vital statistics variable, regarding industry provides the convenience not to reveal the correlation; But provides regarding the telecommunication company convenience of the value-added service, has to the customer degree of satisfaction reveals the influence; The consumer telecommunication industry provides “he time elasticity”and “he place is moderate”has a higher degree of satisfaction.
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Huang, Chih-Tsung, and 黃志宗. "The Study of Consumer’s Choice Behavior For Mobile Value-Added Service." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/bw6u8d.
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碩士<br>靜宜大學<br>管理碩士在職專班<br>97<br>This study focused on the investigation of the usage and understanding of mobile value-added services to adults and high school students. The data shown that the top 5 services adults preferred were: music sound、table picture、news and weather、entertainment and finance, and the favor of high school students are: music sound、table picture、game、leisure life and constellation. In terms of types of charge, adults preferred the「No monthly rent, charge for times」(45.08%), and over half of the high school students (66.39%) rather favored in 「Fixed monthly rent, no charge excess times」. The differences between the two groups were: the adults purchase the service based on its practical functionalities and the discount for signing the contract. While for high school students enhancing social interactions become the primary reason of purchasing the services
This study further utilized factor analysis to analyze the following four elements: entertainment、mobility、convenience and efficiency effect to determine the consumer’s willingness in purchasing mobile services. The main influences of the choice of the services were safety、convenience and ubiquity service. These analyses were highly reliable based on the accumulative explaining variant over 50 % of both of two planes.
The influences on the willingness of purchasing could include more than the eight effects mentioned previously. Especially with the advancing of the functionality and technology of mobile phone, different kinds of service supplied and demanded would be brought to the industry. The most remarkable change in the future will be the increase in transmission speed. Following by that, the application of multimedia on cell phone will thus grow very quickly. So, the『Triple play』was the worldwide telecom、media and service provider’s trend. Therefore, the mobile phone system should be also studied in the levels of mobile phone functionalities, service provider, and mobile system…etc to help customers in choosing and understanding their mobile value-added services.
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Su, Chao-Fang, and 蘇照方. "The domestic mobile commerce personally Value-added Services research of the value service and the use wish." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/65205846819715667588.
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碩士<br>國立高雄第一科技大學<br>資訊管理所<br>93<br>ABSTRACT
In recent years the mobile phone average revenue per user year by year reduced. The personally Value-added Services to become the key point for development the mobile commerence. However, mobile commerce includes a large range of various services, especially with regard to numerous value-added services. But how can the suitability for m-commerce of their own products and services be assessed ? From the question, we see that successes or failures depending on whether users are willing to accept cell phone companies’ extra added services. Before we discuss the customers’ level of demand for extra services, it is essential to understand and study the attribute of existing added services available to every one. Because the value-added service attributes and developing a good marketing strategy has close relationship. Balasubramanian et al.(2002) developed a model to categorize mobile business value-added services into eight areas. Clarke(2001) defines the characteristics of value-added products via four value propositions for m-commerce. These two models allow us to clearly determine the attributes of each value-added service. Under Balasubramanian model is not rigorous for determine the attributes of "Location" and "Time". In order to solves this problem, we have to modify Balasubramanian’s eight categories to become eighteen categories. We collected and sorted the five largest cell phone service providers in Taiwan and sorted these providers' value-added services using our eighteen categories and Clarke’s four value propositions for m-commerce to examine each value-added service's attributes. We compared the results with Anckar and D'Incau's research to determine the key differences between Taiwan and Finland. We refer to Anckar and D'Incau's research. Divide the customers into six elements: age, sex, education, income, average time of use the network per every day, and when use network is deceived number of times. Researchers can conduct a survey to study each class and type of service that customers prefer and accept. After ours research results, It is to better understand the current mobile phone value-added services situation in Taiwan, and the evidence has shown that the Taiwan's users do not have high utilization ratio for many value-added services in Taiwan. But they have hight accepted for Taiwan's many value-added services in future. We detected Taiwan's users have high accepted for these additional seven services in Finland. After our marketing surveys to better understand which products are in greater demand among cell phone users in Taiwan. We detected two important element are the security and the price for customers. We hope this research results will give the service providers a good reference .
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Cheng, Yiping, and 鄭一平. "Research on Application and Development Strategy of Taiwan Mobile Value-Added Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96756573155115764252.
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碩士<br>國立交通大學<br>管理學院碩士在職專班資訊管理組<br>96<br>The evolution of the world economy has gone through the past industrial age to the industrial age until the post-industrial society course. With the development of communication technology, the number of mobile phone users increasing, the public has not only satisfied with a simple function of the voice services, the demand of expanding the service functions on the value-added services increasing strongly. Therefore, the mobile value-added services will be the most development potential of the field in the communication market.
At present, the mobile value-added services operations in South Korea and Japan have made great success, its marketing strategies, pricing mechanism, the industry value chain models are very worthy of study. Looking at Taiwan's current mobile value-added services development，Opportunities and challenges, advantages and disadvantages are coexistent. So Taiwan must promote the localization of the foreign experience's import and application, explore the suitable value-added
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services content and development strategy for Taiwan.
The development of Taiwan mobile value-added services requires not only the mobile operator's construction on network, service and technology, but also the mobile value-added chain member's efforts of the government, service providers, terminal providers and consumers. Therefore, the future development of Taiwan mobile value-added services should be on the focus of mobile operators set up a win-win cooperation mobile value-added services chain.
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JIE, WANG JIUN, and 王俊傑. "A Study on Mobile Value-added Service of Customer Satisfaction and Loyalty." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/03454332417245728473.
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碩士<br>長榮大學<br>經營管理研究所<br>91<br>According to statistics information from the Directorate General Telecommunications, Ministry of Transportations and Communications (2002/Q3), Taiwan’s cell phone user rate has become top one in the world. However, due to users’ growth rate and voice’s contribution rate has declined, plus airtime fee has decreased, exploring market in Mobile Added Service has become new source of income for the entire market in telecommunications.
The research aims to investigate customer market of Mobile Added Service in Taiwan area. Through internet questionnaires, conducting actual investigation on 955 cell phone users using several information analysis methods, such as Factor Analysis, Cluster Analysis, Paired-T Test, and Regression Analysis, and discovering how satisfaction level for using Mobile Added Service influences customers’ royalty. The research result has shown that:
1.There are distinct differences with “whether the testee has used the service before” in every “Life Style Cluster”. It shows that different clusters have distinct differences in “weather they have used the added service”.
2.There are distinct differences with three variables of population statistics, “Gender”, “Career”, and “Education Level”, in every life style cluster.
3.Regarding service attributes, there are distinct differences between before-use expectation and after-use expectation, especially with three aspects, “Response Speed to Information Inquiry”, “Value Users’ Privacy and Confidentiality to their Information”, and “Easily-understandable Disclosed Information”.
4.After using Mobile Added Service, customers’ satisfaction level causes positive correlation to customers’ royalty. It shows that increasing satisfaction frequency to use Mobile Added Service will raise customers’ re-use willingness and customers’ tolerance level.
In general, the research gives suggestions to meanings of management and practice on four aspects, customers’ demands, service content, price, and hardware operation, which provide relevant businessmen in telecommunications and digital content planning and references towards current and future marketing strategies.
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Kuo, Hsiao-Ying, and 郭曉穎. "The Consumer’s Uses and Gratification of Innovative Mobile Value-added Service Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/tvtqxn.
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碩士<br>銘傳大學<br>傳播管理研究所碩士班<br>97<br>Taiwan''s mobile phone penetration rate is the highest in Asia. The mobile penetration has been quick to everyone''s daily life, with the mobile phone-related operations and technological progress and improvement in the speed of the Internet, making phone service more diversified, and making phone is not just a tool of communication.
Due to advances in cell phone hardware, software content are also part of the upgrade should be followed. Domestic 3G subscribers has more than 10,140,000, Internet bandwidth and speed are also faster than the 2G in the past, value-added service operations became the focus of the industry''s wrestling. The Chunghwa Telecom, Taiwan Mobile and Far EasTone, 2008 Action from the total value-added services revenue, will challenge NT 20,000,000,000. Research by the background information indicates that the use of value-added services to users of action gradually increased, many businesses have invested and developed a variety of value-added service providers to choose.
In this study, the consumer''s point of view, the use of questionnaires, the proliferation of innovative theory and the use and satisfaction as a basis to discuss the impact of the use of value-added services to conduct operations, with a view when innovative products and services appear, will change consumer’s decision-making. With the available information to consumers, as the action on the application of value-added services to the development of innovative applications at the time of reference to help businesses find new opportunities.
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Wu, Chi-ming, and 伍啟銘. "The relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/yd2dgr.
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碩士<br>國立高雄大學<br>經濟管理研究所<br>95<br>The purpose of this study is to investigate the relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services, and give suggestions to Taiwanese mobile operators. The results indicate that post-purchased intention is affected by customer satisfaction and customer value. However, service quality needed through customer satisfaction and customer value influence post-purchased intention. Among the significant effective facors in investigating the service quality toward to customer satisfaction and customer value, the dimension of service response and network quality is the most important factor than the others.
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Chun-Yi, Chang, and 張俊毅. "The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/20502898858851262529.
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碩士<br>亞洲大學<br>經營管理學系碩士班<br>96<br>Along with the fast growth of domestic communication , the 3G mobile added-value service utilization ratio is still low in our country. The object of the study is mobile consumers in Taipei city. The study uses AIO lifestyle scale as the base of market segmentation to analyze the difference between various segments consumer in choosing mobile value-added services, and to draw up effective marketing strategies. By collecting entire 3G mobile telecom development studies, this study provides developing management suggestions for 3G telecom industries in Taiwan. The research findings are:1. Online media is the most effective communication for discount promotion.2.There are significant differences on demographic variables, innovation adoption process, lifestyle variables, and product attributes. Finally, Suggestions for marketing strategy in telecom and marketing partner and each cluster were also provided in the study.
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Tsai, Feng-Chou, and 蔡豐州. "Intention of Adoption of Mobile Value-Added Service: An Integrated Technology Acceptance Model." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/44140470004923361407.
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碩士<br>崑山科技大學<br>資訊管理研究所<br>98<br>With the development of mobile communication technology and the popularity of mobile devices, mobile value-added services have gradually become important recently. Thus, more and more corporations have involved into this market, for example, wireless communication corporation, manufacturing corporation and digital content provider. Eventhough, the development of mobile applications in Taiwan also can’t catch up with Japan or South Korea. Therefore, this study would like to realize the intention of adoption of mobile value-added services in Taiwan. Moreover, an integrated acceptance model, which based on the combination of the technology acceptance model, theory of planned behavior and innovation diffusion theory, was proposed to figure out those factors affecting the intention of adoption of mobile value-added services in this study. By way of questionnaire survey, we collect the data from internet and analyze the data with the statistical software SPSS and AMOS. From the result of analysis, we can find out that the system quality, perceived usefulness, and attitude behavior have significantly positive affections on the intention of adoption of mobile value-added services. Besides, the system quality has significantly positive affection on the perceived usefulness. And the attitude behavior has significantly positive affection on the willing usage. Finally, the recommendation and conclusion were made to provide the mobile value-added service developers with the reference in the future.
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Shu-Chiung, Tseng, and 曾淑瓊. "Using the DTPB to Explore the User Intention of Mobile Added Value Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73942072219236802349.
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碩士<br>大葉大學<br>資訊管理學系碩士在職專班<br>96<br>Recently, with the development of information technology and the rapid rise of the 3rd Generation of mobile communication broadband transportation, or the other communication technology such as WiFi, WiMax, the market of telecommunications has shifted from single voice service to mobile added value service. There are so many kinds of mobile added value service in today, but the utility rate of consumer is not as respected and accepted. This research uses Decomposed Theory of Planned Behavior to construct the user intention model of mobile added valued service. 257 mobile phone users as targets were surveyed by questionnaires and the collected data is approached to examine the influential factors by using structural equation model as the analysis method. The result of this study indicated that the behavior intention is positively affected by attitude, subjective norm and perceived behavioral control. Among them, the greatest influence degree is attitude, the secondary is perceived behavioral control, the lastly is subjective norm. Attitude is positively affected by perceived usefulness, perceived ease of use and compatibility. Subjective norm is positively affected by interpersonal influence and external influence. Perceived behavioral control is positively affected by self-efficacy and facilitating conditions. This result might be taken as reference for domestic telecommunication dealers to make their market strategy.
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丘玉宜. "Using Japan i-mode Model within the Development of Mobile Value Added Service." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94729982807031559615.
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huai, lai tun, and 賴墩淮. "Market Segmentation and the Intention of Using Third Generation Mobile Value-added Service." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66436085250766405669.
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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>94<br>This research of the study is to segment the mobile value-added service market for third generation mobile phone consumers in central region, Taiwan. And analyze the difference between segments. The study explores the consumers’ preference about mobile value-added services and the factors of affecting usage on mobile value-added services.
According to the objective, the study divides cellular phone consumers into four segments based on the intention of using mobile value-added services. After factor analysis, this study finds out four factors: 「mobile entertainment service」 , 「mobile messaging service」, 「mobile stock and information service」, and 「mobile banking and personal service」. Furthermore, the study names those four segments as 「prefer stock and information service group」, 「prefer entertainment and messaging service group」, 「no particular preference group」, and 「prefer banking and personal service group」.
In addition, a structural equation modeling was conducted to test the effects of convenience factor and safety factor. The result indicated that the time convenience factor, place convenience factor and safety factor were positively related to the intention of using mobile value-added services. However, usage convenience factor was negatively related to the intention of using mobile value-added services.
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yu, Huang Chu, and 黃竹攸. "A study of college students’ subculture, consumption value and their behavior in using mobile value-added service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66714020628269916279.
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Ho, Pei-jing, and 何珮菁. "Using Fuzzy AHP to evaluate the contents of 3G mobile communication value-added service." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/47639818200240085100.
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碩士<br>義守大學<br>管理研究所碩士班<br>95<br>Under the continued influence of the effect of telecommunications liberation, the numbers of mobile phone users in the global mobile telecommunications service market still increase continuously. But as the market competition becomes fiercer, average revenue per voice communication user drops constantly, how the mobile telecommunications providers use the characteristics of high efficiency and high-bandwidth of 3G mobile telecommunications to create the application services that consumers are willing to use after creating the Short Message Service (SMS), therefore, this is the providers’ common task and challenge.
Because the consumer is the highly uncertain individual, this study uses Fuzzy Analytic Hierarchy Process (FAHP) and Content Analysis to generalize the content and design factors of the current 3G mobile telecommunications services in Taiwan, and then expert interviews and consumer questionnaire investigations will be carried out so as to understand what the consumers’ considering factors will be when using the 3G mobile telecommunications, this can serve as the reference when the providers provide new types of services.
This study wants to stand at the viewpoint of the consumers who are currently using 3G mobile telecommunications services to understand their using conditions in detail, except the factors such as “the price is too expensive”, “not easier to operate”, “the service is not attractive”, which were shown in the investigation by Institute for Information Industry in 2006, after one year, if there are any other core factors that would influence the consumers to use 3G mobile telecommunications service or not, and what factors that it takes account of and considers are. And, using the 3G value added service that each telecommunications provider provided to further find out the key service content that consumers expect.
The result of study points out that the increase of mobile bandwidth is contributive to the promotion of value added services, but the provider needs to consider the consumers’ habit of information receiving, the provider should integrate the mobile equipment and application at the same time, and the services provided should be immediate, human-based, and closer to the consumers’ living application mainly, this is favorable to the improvement of the mobile data services profit.
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Chiu, Yuhsiang, and 邱昱翔. "Research of Value-Added Mobile Service for Detecting Speed-Measuring Apparatus with Android GPS." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/57468327969948571182.
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碩士<br>華梵大學<br>電子工程學系碩士班<br>100<br>A mobile device is a small, hand-held computing device, typically having a touch screen or a miniature keyboard and weighting less than 1 kg. Cloud computing is the use of computing resources that are delivered as a service over a network of internet. With the development of network, using the cloud computing becomes important for mobile devices in our modern life. Value-added services are supplied either in-house by the mobile network operator themselves or by a content provider. The android operating system is one of the most popular operating system for these mobile devices in recently. Based on the android operating system, database of road information, and coordinates from GPS, an APP of speed measuring detected function is introduced in this paper. We experimented our proposed detecting speed measuring APP on different road conditions with reference data on Google map. Our experimental results show our APP succeed in these road conditions and avoid the penalty of unfamiliar roads suffered.
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Wang, His-Shiang, and 王璽翔. "Applying User-centered Design Methodology for Developing a MMS Mobile Value-added Service Platform." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/88400816248471105598.
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碩士<br>國立臺中技術學院<br>資訊科技與應用研究所<br>97<br>With the vigorous development of wireless telecommunication and the mobile phone’s market, the market share of mobile value-added service which integrates wireless communication techniques and Internet is increasing. This paper proposes a blended user-centered design (UCD) method, which combines user conscious demand analysis, cluster analysis, Analytic Hierarchy Process (AHP) method and Kano’s Two-Dimension Quality Model., etc, in purposes of systematically analyzing user demand for mobile value-added service, and further implement a mobile value-added service platform for Multimedia Message Service(MMS).
In this study, we firstly took user demand analysis on the consideration for mobile communication services, mobile entertainment services, mobile transaction services and mobile information services to identify customers' preference. Then, we applied AHP method to evaluate which services were highly weighted as well as their degree of importance as the reliance of the development of extended mobile value-added services.
According to the analyzing results, Fuzzy quality function deployment (FQFD) method was adopted in the phase of demand analysis accomplishment to analyze the engineering characteristics of the communication services. Kano two-dimensional quantity questionnaire was also used to understand the critical service quality attributes of MMS service for further formulation of mobile value-added service to concrete the system usability to expectedly correspond to user demand.
Finally, user attitude toward using and user behavioral intention to use of MMS service platform were evaluated applying Extended TAM method. As the result, the mean response of perceived ease of use is 4.47, the mean response of perceived usefulness is 4.40, the mean response of perceived playfulness is 4.52 and the mean response of user attitude toward using and user behavioral intention to use is 4.52 and 4.33 respectively, which expresses an effective response at all. And in the aspect of the validation of Extended TAM method, the perceived playfulness has significant effects on user attitude toward using and user behavioral intention to use. Additionally, the perceived usefulness has direct significant effects on user behavioral intention to use. The related experimental results could also be the reliance of system development of relative research in the future.
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Wen, Hsiang, and 文翔. "The relationship between customer orientation and service innovation on customer satisfaction study with mobile value-added services." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/6dkvze.
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碩士<br>國立臺東大學<br>資訊管理學系碩士班<br>98<br>Over the past 20 years, the amount of domestic mobile phone business continued to grow vigorously up, but growth rate of mobile phone numbers decline last few years.；With the Mobile phone of product development of technological progress, and internet communications with software applications under the ever-changing develop environment. As mentioned earlier, the enterprise can use many tools to create divers new Mobile Value-added Services or possibility of new functions. However, to combine new technology and old services or create new ones is always the most important matter in management Science. Moorman et al.(1993),the report is indicate out a new point of view ,is take customer view to think what new service can we provided. Using this philosophy can promoting more that success rate of innovation service or good. This article is focuses on framing that customer orientation, service innovation, service quality and customer satisfaction within a new module and hypotheses. The module and hypotheses is verified by Structural Equation Models (SEM).
Results was illustrated that customer orientation with service innovation, service innovation with service quality and service quality with customer satisfaction has positive correlation but customer orientation with customer satisfaction.
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Zhang, Yong-Yi, and 張雍怡. "A Study of Service Quality Viewpoint of ECT Model for Intention Use of Mobile Added Value Service." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/19916938765425088359.
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碩士<br>義守大學<br>資訊管理學系碩士班<br>98<br>The mobile value-added service is a technology which is often used in mobile commerce. Many research reports indicated that the mobile businessmen would encourage more and more in the future. Recently, because of the pervasion in mobile communication market, many mobile value-added business propose a variety of service applications. However, No matter what business can provide the value-added service with in an enterprise, functional service is a key which these relative applications can be promoted effectively by mobile value-added business. The research integrated Expectation Confirmation Theory (ECT) and Technology Acceptance Model (TAM) with personal factors to explore the continuance behavior of mobile value-added service.
The research results including the followings: (1) Expectation Confirmation has positive effect on the extent of perceived ease, perceived usefulness and satisfaction, (2) Perceived ease has positive effect on the extent of satisfaction, but has no effect on the extent of perceived usefulness and perceived playfulness, (3) Perceived usefulness and Perceived ease has positive effect on the extent of IS continuance intention, but has no effect on the extent of use and perceived playfulness, (4) Satisfaction has positive effect on the extent of IS continuance intention, (5) User involvement has influence on satisfaction and IS continuance intention of use, (6) Perceived ease has influence on perceived usefulness and perceived playfulness of use, (7) Service Quality has influence on expectation confirmation and satisfaction of use. Finally, there are research results to supply the mobile value-added service providers with the practical suggestions.
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Lai, Kuan-Po, and 賴冠伯. "A Study on the Intention of Mobile Value-added Service and Market Segmentation of Lifestyles." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65607592653502986023.
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碩士<br>國立臺北大學<br>企業管理學系<br>95<br>Mobile phone has already become a necessary day-to-day instrument. Along with developed radio technology and various capabilities it changes from communication media to a colorfully personal device. Simultaneously, competition of telecommunication industry becomes more and more intense. Because the profit margin of voice service is being squeezed, exploring M-commerce market and raising ARPU (Average Revenue Per User) becomes an important topic.
This study focuses on the market segmentations which consist of M-commerce consumers and potential consumers. The segmentations were segmented by lifestyles and described by demography, condition of mobile phone usages, and intention in the items about. This paper can provide the understanding of M-commerce marketing characteristic and exploitation of potential customers for the venture relate to M-commerce.
This study obtained four lifestyle factors. They are social intercourse, careful calculation, fashion, and autonomy. We also used cluster analysis to generate five segmentations which is footloose group, stedfast and scrimped group, faddism group, modern group, and adroitness group. The findings of research are as follows.
1. In the demography, segmentations are different in gender, age, occupation, favor of TV programs, and favor of radio programs.
2. In the condition of mobile phone usages, segmentations are different in the charge of phone bill and the expense of mobile phone.
3. We acquired four factors in intention of M-commerce items. They are instant connection and entertainment service, shopping and finance service, data receive and GPS service, individual or householder security service. And the five segmentations have different intention to M-commerce service in the four factors.
According to the characteristic of five segmentations in this paper, we address strategies about product, price, place , and promotion for telecommunications operators.
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Chang, Hsin-Hung, and 張信宏. "The use of mobile value-added service on effects of news production in Kaohsiung journalists." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/21324681377791564053.
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碩士<br>國立中山大學<br>傳播管理研究所<br>93<br>ABSTRACT
Taiwan privatized the industry of celluar phone in 1998. The number of cellular phones has increased promply ever since. The cellphone density in Taiwan is ranked number one in the world in 2003. As competition increases, telecommunications companies are eager to attract new users by the value-added services like short messages and web-browsing.
In the early phase of mobile development in Taiwan, journalists were the main category of heavy users. In the past two years, more creative services with strong promotions have been lauched by telcos, notably the value-added services. This study surveys how journalists in Kaohsiung, a municipal city in southern Taiwan, adopts these new mobile services and functions in improving news coverage, and whether these functions serve as useful assistant tool in reporting.
Disseminated to all kins of media reporters in Kaohsiung, this survey finds that more than 50 per cent of sample journalists use value-added services, notably the short message function. Less than 20 per cent of participants use other functions, such as personal information management (PIM), web-browsing through cell phone, image transmission and ‘living database’. It suggests that there is potential for further promotion of using the value-added services by phone. A factor analysis suggests that there are eight factors affecting journalists’ technology adoption: time efficiency, dependence, a sense of safety, cost of bearing, function and cellphone brand, interference to work, and helpness to work. A further correlation analysis suggests that the previous six factors are positively correlated with the journalistic covering and editing benefit.
Still, this study also suggests that some respondents do not use the value-added servives simply because they feel that basic voice mail function suffices in their work. But 90 per cent of them show strong intention to use it if mobile phone companies lowers prices and adds user-friendly functions. Among them, 40~50-percent are willing to use firstly the function of web-browsing as they see it the most useful in news coverage.
Key words: mobile value-added service, news production, technology adoption, journalists, Kaohsiung
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Yu, Tzu-Ching, and 游子慶. "A Study on the Mobile Value-added Service Development Strategy of WiMAX Operator in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/v8dr67.
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碩士<br>國立中山大學<br>傳播管理研究所<br>96<br>Since the release of 3G licenses in Taiwan telecommunication industry in 2001, the mobile value-added service application market hasn''t matured yet to meet the public expectation, built up the service application ecosystem like NTT Decoma in Japan. However, a new and popular telecommunication standard, WiMAX (Worldwide Interoperability for Microwave Access) appeared and was referred to the most possible standard to compete as the 4th or even final generation these years for its tech advantage and promotion. In 2007, National Communications Commission has released 6 operating licenses, including FAREASTON Telecom, TATUNG InfoComm, VASTAR CABLE SYSTEM, FIRST INTERNATIONAL TELECOM, GLOBAL MOBILE and VMAX Telecom. Thus WiMAX is expected as the application platform which will likely succeed to develop digital content and mobile value-added service.
Because WiMAX Operators are promising industry in preparation stage, the study based on Resource-based View attempts to utilize the concept structure of Strategic Integration Model macroly, which operating scope, core resource and business network interact each other, designing a suitable case analyzing matrix model to study how Taiwan WiMAX Operators carry out the strategic deployment of mobile value-added services, induct the applying patterns of WiMAX moible service and generalize the key success factor.
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Shiang, Lin Yu, and 林鈺翔. "A study of the acceptance about mobile value-added service - The case of 3.5G System." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26277453174434145541.
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碩士<br>中國文化大學<br>資訊管理研究所<br>96<br>With intense competition of the mobile telecommunication industry in recent years, the cell phone companies introduced divers mobile value-added services to raise their revenue. The companies afforded personal service, plus many users are still unfamiliar to the mobile value-added services. Therefore, the research aimed to the users’ viewpoints to analyse the behavior intention.
The research adopted technology acceptance model, theories of innovation diffusion theory and social influence to build the model. The research used structural equation modeling and statistical analyse the usage factors. The analysis showed that the influence of perceived usefulness, perceived ease of use, compatibility, entertainment, service cost and service quality on attitude were significant. The influence of attitude, service cost and subjective norms on behavior intention were significant. The research also analyzed behavior models of age and occupation from different groups, and they had obvious difference. In the end, the findings afford some recommendations and directions for future research. And we hope that the marketing suggestion could be applying to mobile telecommunication industry.
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Huang, Shu-che, and 黃書哲. "A Study of Mobile Value-Added Service Content Constructing Strategies Base on Digital Mobile Platform ─ an Empirical of 3G Mobile System." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/22mk8v.
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碩士<br>國立中山大學<br>藝術管理研究所<br>95<br>The mobile communication market in Taiwan is blooming developing, and the number of mobilephone users is growing up. Nowadays, over 90% of having-a-mobilephone users in Taiwan, even this number are tending toward saturation at present. Therefore, the telecommunication providers expect mobile value-added service can increase the revenue by taking advantage of 3G high-speed transfer rate. But lacking of the “Killer App”, this service doesn’t attract people to use. The ARPU (average revenue per user) doesn’t improve much as we anticipated.
The purposes of this study are to realize present situation of mobile value-added service’s development and to develop acceptable content that can be implemented. The study collected literatures and documents to analyze progress of mobile communication system’s development and present situation of mobile value-added service’s development, furthermore, make the development strategy of mobile value-added service according to the new product development procedure, then test user acceptance by TAM. The study proposes “User-generated Content” as the new mobile value-added service. This service has 6 characters: “highly personalized”, “timely”, “ease of use”, “rich information”, “highly integrated”, “cross platform”. The result of TAM questionnaire proves that “perceived usefulness” is positive influenced by “timely”, “mobility”, “personalization”, “perceived ease of use”, and “attitude toward using” is positive influenced by “perceived usefulness”, “perceived ease of use”, “relatives and friends’ influence”, “price”.
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陳敏良. "A Study of the Influence of Customer''s Desired Value Change on the Customer Using Mobile Value-added Service." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/57785963797001969083.
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Liao, Wan-Ling, and 廖婉伶. "Designing integrated location-based service of customer experience : a case study of mobile value-added service in Chunghwa Telecom." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/51006211702429089370.
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碩士<br>國立中央大學<br>企業管理學系碩士在職專班<br>99<br>Since 1997, the mobile telecommunications industry has expanded rapidly in Taiwan owing to a liberalized environment. The penetration rate of the mobile phone has been reached 118.5%. Because of a high level of competition, mobile voice revenue has been declined rapidly. With the development of mobile communication technology, high-speed mobile broadband service has become the mainstream. As the growing consumer demand for mobile internet access service, the investment in network infrastructure can not be recovered only by monthly fee and mobile voice revenue.
Telecom operators in Taiwan try to growing revenue by offering mobile value-added services. However, companies such as Apple, Google or Nokia begin to focus on the integration of customer experience and providing personal service. Furthermore, the companies start to launch their mobile software. Therefore, telecom operators in Taiwan should provide experiential service and manage consumer experience to attract customers. Otherwise, the operators will be responsible for operation and maintenance of basic network infrastructure but can not get large profit from value-added services.
The study is based on location-based service, integrated existing mobile value-added services and improved using process to build a new model. The new system will push information which meets user''s demand according to the profile in the database. People can gain better experience through using new service and build positive word-of-mouth. It helps increase customer satisfaction, loyalty and reference of mobile software development.
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Chang, Pi-fen, and 章碧芬. "A Model Construction and Analysis of Customer Behavior Intention--The Case of Mobile Value-Added Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/51212262318209087627.
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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>96<br>The purpose of this study was to explore the relationship among the perceived risk, perceived price, service quality, information quality, customer perceived value, customer satisfaction and the behavior intention in mobile value-added services. The sample was the consumer who had served the mobile value-added service. A total of 383 subjects joined in responding the questionnaire. Study the assumption relation in the model by the Structural Equation Modeling identification.
The overall empirical results supported the proposed hypotheses. This study found: (1) The customer perceived value is subjected to factor influences such as perceived risk, perceived price and service quality, and the influence effect of perceived price to customer satisfaction was the biggest. (2) The customer satisfaction is subjected to factor influences such as perceived price, service quality and information quality. (3) The customer perceived value positively influenced customer satisfaction. (4) The customer perceived value and satisfaction positively influenced behavioral intentions. (5) The relationship between service quality and behavioral intentions was not direct, besides make use of to competition model to identify service quality and behavior intentions of intervening relation.
The results indicated that, customer perceived value and customer satisfaction were good intervening variable. In expression, the service quality will penetrate customer perceived value and customer satisfaction has the indirect influence effect to behavior intentions. This research suggestion promoted the customer perceived value and customer satisfaction on the mobile industry in draws up the marketing strategy in the plan as important factor. This research result will provide to a direction of reference of each motion industry.
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薛丞駿. "The effect on group characteristics and personal characteristics of consumer behavior in mobile value-added service." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/77449218520991174383.
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Chen, Heng-ju, and 陳姮如. "Mobile Value-Added Service Content Regulation: with an Emphasis on the Control of Pornography and Violence Publication." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87417640450473005534.
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SHEN, YUNG-HSUAN, and 沈永軒. "The Analysis of Market Segmentation and Positioning of Telecommunication Service Market in Taiwan--The Case of Mobile Value-added Service Market." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/46250317599707045504.
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碩士<br>國立臺灣大學<br>國際企業學研究所<br>90<br>With the rapid increase of cellular phone users in Taiwan, the voice service market is going to be mature. In addition, the profit from voice service is decreasing due to the competition between the telecommunication service operators. In this way, the mobile value added services have become more and more important for domestic telecommunication service operators. Besides, the development of wireless network technology has allowed the telecommunication service operators to provide multi-media information service by GPRS or WAP technique.
The objectives of the study is to analyze the new mobile value added service market, explore the perceptions and preferences of the cellular phone consumers, and provide some effective suggestions for the telecommunication service operators.
To achieve these objectives, the study divides cellular phone consumers into several segments by lifestyle factors, then analyze the differences of the demographic variable, product using behaviors, and the intention of trying wireless network services between lifestyle clusters. Furthermore, the study would explore consumers’ potential perception and preference structure by multidimensional scaling technique (MDS). Finally, the study would find out the preferable product attributes and the best product mix for the market segments by conjoint analysis.
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Lo, Jia-pai, and 羅嘉佩. "A Study on the Service Quality and Customer Satisfaction of Mobile Value-added Service- A Case of Undergraduates in Taipei City." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63737730273503531545.
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碩士<br>大同大學<br>資訊經營學系(所)<br>92<br>While wired network is reaching to its mature stage, the wireless network is just like the whole new arena of today’s network providers. As the promotion of various GPRS services by domestic telecommunications companies, the release of 3G licenses from Ministry of transportation and Communications, and mobile value-added service creates new business opportunity in wireless telecommunications industry.
To gain more business opportunities and to remain competitive advantage in Mobile Internet, every company has to offer the service with stable quality to attract people. The purpose of the study was to assess customers’ expectations and the perceptions of service provided by mobile valued-added providers, and to explore how the service factors derived from the factor analysis were related to overall customer satisfaction.
This study used the conceptual model of service quality to evaluate the relationship between the service quality and customer satisfaction. The findings in this study are:
1. The research findings revealed that customers’ perceptions of service quality fell short of their expectations, with the three items “Has fast download times ”, “Service capability is clear”, and “Was simple to use “ having the largest gap. It appears that mobile valued-added service providers should make more efforts to improve their service quality along these items.
2. Four factors were derived from the factor analysis of 21 service items.
The interpretation of these factors lead to the following labels: (1) information quality, (2) responsiveness and assurance, (3) reliability, (4) system quality.
3. The results of regression analysis showed that “information quality” was the influential factors in this study in predicting customer satisfaction. The findings suggest that customers consider such as entertainments and convenience in mobile valued-added service have influence on their satisfaction.
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Chang, Fu-Han, and 張富涵. "Inferring the Service Design and Marketing Strategy of Digital Television Value-Added Services from User Behavior of Smart Mobile Device Apps." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/takp2h.
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碩士<br>國立臺北科技大學<br>經營管理系碩士班<br>101<br>After near two decade advocacy, the adoption rate of digital television value-added services remains slow. The key to accelerate consumer adoption is to design value-added service according to customer demand and preference. However, collecting these customers’ data is extremely difficult because only few customers actually ever used digital television value-added service and they are scattered in the market. To solve this problem, this research applied the theory of technology clustering and the structural equation modeling to investigate if user behavior of smart mobile device apps can be used to infer the service design and marketing strategy of digital television value-added services in a survey study.
The result shows that, except television instant news and information service, user behavior of smart mobile device apps has positive influence on consumer demand for digital television value-added services. This result suggests that users of smart mobile device apps are the potential target market of digital television value-added services. The similarity and differences between smart mobile device and digital television can be used to design digital television apps and its market development strategy.
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Shih, Chin-Wen, and 施錦雯. "A Study of the consumer behavior in Mobile Value-added Service - A Case of College Student in Centra Area." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/87654615827094776617.
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碩士<br>大葉大學<br>資訊管理學系碩士班<br>91<br>Along with the prevalence of the open and free policy in mobile phone market, the heated competition in the telecom market drive the customers of mobile market into being on the verge of reaching the saturation point. Meantime the turnover of telecom industry drops year after year. Mobile phone operators have attached importance of value-added service for mobile so as to increase the turnover and profit, which makes the growing turnover of the mobile phone market possible. But the study of value-added service is not familiar in domestic market. Given the initiatory phase of this service in domestic market, this research investigates the possible effects of the factors on the customer’s touch of mobile value-added service.
This study used EKB model, analyzed the consumer behavior from the aspects of the purchasing decision-making variables and the demographic variables associated with the list of life situation. It conducted the factors that influence the use of mobile value-adding service of customers, and provided the basic reference to the operators before planning a fresh product.
This study took the undergraduates in the middle area as the research object, and investigated by means of several statistical methods. It can be concluded that there is no significant difference for using of value-added service among the different customer market differed by the demographic variables. But in the purchasing decision process, a significant difference exists. Whether the different customers use the value-added service or not, such effect on the customers in the demographic variables is unremarkable. In addition, an association has been suggested that the deference is dramatically related to the change of the price. Therefore, it is proposed that the value-added service operator could plan the proper product and sales promotion aiming at the price strategy, so as to lift the rate of the customers’ access.