Relevant bibliographies by topics / Mobile value-added service / Dissertations / Theses
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Dissertations / Theses on the topic 'Mobile value-added service'

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Published: 4 June 2021
Last updated: 18 February 2022

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1

Zheng, X. (Xiaosong). "Reference modeling for high value added mobile services." Doctoral thesis, University of Oulu, 2007. http://urn.fi/urn:isbn:9789514285455.

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Abstract The era of mobile communications and mobile services has begun. The ongoing mobile revolution has dramatically and fundamentally changed our daily lifestyles, and it will continue to do so in a foreseeable future. For the next generation, mobile service end users have more demands for such services. This thesis examines the challenging user perspectives in designing and developing high value added mobile services. The aim of this research is to develop reference models and elicit user requirements for 3G and beyond mobile services in order to improve the quality of mobile services. T
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Yang, Qiongyuan. "The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-90808.

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As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. The general aim of this thesis project is to provide practical solutions for these companies to successfully enter into the Chinese market. To fulfill this goal, the thesis st
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Qayyum, Yaser. "Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-62797.

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Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. The purpose of this paper is to study the differentiation strategies of mobile telecom operators and the impact of factors influencing the process of differentiation. The study will concentrate on the differentiation strategies of the mobile telecom service firms oper
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Bonazzi, Fabio Luiz Zandoval. "Evolução de modelo de negócio e o processo de criação de valor no setor de serviço de valor agregado móvel: uma análise a partir das dimensões do capital intelectual." Universidade Presbiteriana Mackenzie, 2014. http://tede.mackenzie.br/jspui/handle/tede/638.

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Made available in DSpace on 2016-03-15T19:26:18Z (GMT). No. of bitstreams: 1 Fabio Luiz Zandoval Bonazzi 1.pdf: 24418656 bytes, checksum: 849113d4892b542d0db44d6ce32061c8 (MD5) Previous issue date: 2014-11-26<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aimed to understand the intellectual capital role, in the value creation process, throughout the different phases of the business model, in a mobile value added service (VAS) company. The theoretical constructs of value, intellectual capital, business model and process perspective, have been reviewed. From thes
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Wang, Huan Adele 1967. "Building value-added services using mobile agents in SIP based internet telephony." Thesis, McGill University, 1999. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=30765.

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Internet Telephony is attracting a great deal of attention in modern society. IETF SIP is a standard for Internet telephony, but SIP service architecture has some shortcomings, for instance, it does not support service mobility.<br>This thesis proposes a novel mobile agent based service architecture for Internet Telephony. The architecture relies on the use of two mobile agents for each subscriber: one agent contains originating services and the other contains terminating services. These two mobile agents act as capsules and carry the services to which the user has subscribed. The architecture
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Wang, Huan Adele. "Building value-added services using mobile agents in SIP based Internet telephony." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0029/MQ64476.pdf.

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Ascherl, Stefan. "ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS : THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170537.

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Many new mobile payments services have launched especially within Europe since 2012. Mass adaption of those new ways of payment is still far away though. Former research papers focused already on business models in forms of value networks to increase success and popularity of such services. However, the highly fragmented markets concerning consumer behaviour and the technological conditions were very often neglected. Therefore the thesis is directed to mobile payment services to improve their current service offering as well as potential partners in a possible value network. To highlight the i
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Čižmáriková, Jitka. "Finanční analýza společnosti T-Mobile Czech Republic a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10370.

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The purpose of this diploma theses is to demonstrate the comprehensive view on the "financial health" of T-Mobile Czech Republic a.s. through the financial analysis process between year 2003 and 2007 from the position of the external user. The theoretic part of this theses is focused on the brief history, definition and principle of the financial analysis, then on users of the financial analysis and information sources for its realization including the pointing out the limitation of predicative abilities of the accounting data. Understanding of the traditional but also new methods, which are a
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Fidani, Arsim. "Investigating the users’ behavioral intention toward using 3G mobile value-added services in Macedonia." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10301.

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The advances in the mobile technology have substantially increased the number of people using mobile services (Tang, 2008). The growing number of mobile users and the decline in conventional voice service tariffs have gradually reduced average revenue per user (ARPU), thus decreasing the service providers profits (Kuo and Yen, 2009). Gazis et al.(2001) claim that in a 3G market, the major revenue source for telecommunications operators will originate from packet-based value-added services provided by independent value-added service providers, rather than traditional voice telephony.   Although
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Hatting, Henry Lindo. "An opportunity exploration and best practices analysis for South African mobile value-added companies entering the Ghanaian market." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97329.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: Mobile penetration in Ghana and the rest of Western Africa is reaching maturity. Mobile operators are looking for ways to complement their traditional revenue streams, as they cannot merely rely on voice and short message service (SMS) income anymore. Mobile value-added services are a good addition to the portfolio, bringing much needed services like transactional banking, commerce, information and entertainment, insurance, and health information services to mobile users that had difficult to no access to the above services unti
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Chi, Han-Ya, and 紀涵雅. "Operation Strategy of Mobile Phone Value-added Service." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/19088420430896989978.

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碩士<br>國立中正大學<br>資訊管理所<br>95<br>In recent years, the user of mobile phone in Taiwan has been sufficient, the most effective way to attract the customers for Telecommunication company will be the price competition, which caused the pronunciation tariff starting to decrease, the Average Monthly Revenue Per Unit (APRU) is keep on decreasing, Telecommunication system operation need to be more active on developing variety of mobile value-added service to balance the earning of telecommunication business. This research is to first analysis the information to make a complete discussion, and then based
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WENG, TZU-WEI, and 翁梓維. "Evaluating Service Quality for Value-Added Servicein 3G Mobile Communication." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24393578059347734147.

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碩士<br>中原大學<br>企業管理研究所<br>96<br>As the mobile phone market open and the telecommunication industry liberalization, the mobile phone has become a part of people in daily life. After merging and cleaning up cell phone numbers, the telecommunications industry causes the rate glide down gradually, it climbs after 3G mobile communication operating. But its broadband network service causes people to accept it which bridle time and place besides useing computer. However, the telecommunication industry's earning not only in the telecommunication service now, the innovation and rich value-added service
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TSF and 蔡學峰. "Competetiveness Analysis on Mobile Value-Added Service providers : A "Value Net" perspective." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/40984664021856123883.

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碩士<br>元智大學<br>資訊傳播學系<br>91<br>In the global telecommunication industry, “i-Mode” offered by NTT DoCoMo can be described as the most successful case of the Mobile Value-Added Service (MVAS). Its successful business model rests on the condition where the operator, the content provider, the handset manufacturers and the application service provider all cooperate with one another, sharing bills and profits. This study discusses the current situation of the mobile value-added service in Taiwan. The thesis employed a case study method on the analysis of KGT and FITEL. We would discuss respective
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Shih-Nan, Chang, and 張世楠. "Mobile Value-added Service Marketing Strategy-xx Telecom Case Study." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/70752009153928851728.

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碩士<br>國立中山大學<br>國際高階經營管理碩士班<br>92<br>Telecom market was opened due to the demand of Taiwan’s joint WTO and Mobile operator became a “new star” business then. The first private-owned telecom operator launched service in 1997, then, mobile phone penetration rate grew up rapidly from 6% of 1997 to more than 100% of 2003. Taiwan’s mobile phone penetration rate has ranked No.1 in the world; meanwhile, mobile operators in Taiwan also faced the challenge of the coming new telecom era-mobile value added service. Mobile value added service was introduced to Taiwan market 5 years ago and it became the
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Wu, Wei-Kuo, and 吳偉國. "A Framework for Understanding Value-Added Service in Mobile Commerce." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/74535962011058551197.

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碩士<br>中華大學<br>科技管理研究所<br>91<br>Many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies - encouraged by optimistic, yet contradictory forecast on the future volume of m-commerce, but little is known about consumers’ attitudes towards wireless marketing channel. This paper highlights the importance of setting out from the consumer perspective when developing m-commerce strategies, proposing an analytical framework that can be used to assess whether and in what ways, specific mobile services are likely to of
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KUO, HSIAO JUNG, and 郭曉蓉. "A Relevant Study of Using Mobile Value-added Service Willingness by A Relevant Study of Using Mobile Value-added Service Willingness by Service Willingness by Blog Messages." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25685450232503237874.

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碩士<br>輔仁大學<br>資訊管理學系<br>97<br>The increase of the user of 3G mobile Internet is stable, and mobile value-added service becomes the focus for telecommunication business to increase their revenues. Therefore, telecommunication and software provider put more and more emphasis on how to increase consumers’ willingness to use mobile value-added service to stimulate their contribution. Consumers tend to surf blogs to search for similar users’ introduction to the products or evaluation of services or professional recommendation as reference of purchase. The purpose of this research is to understand w
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Hsu, Sheng-Chieh, and 許勝傑. "The Study of Mobile Value-Added Service for Mobile Network Service–Customer Value, Customer Satisfaction and Re-Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/11740965702570412450.

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碩士<br>國立東華大學<br>企業管理學系<br>97<br>With the activation of the Third Generation Mobile Phone System (3G; WCDMA system) for all carriers in Taiwan starting 2005, the mobile communication market has entered a completely different generation from mobile voice to the mobile data. The number of users has continued to grow and by May 2009, the data even indicate that the number of 3G system users has tremendously outgrown the users of 2G systems. Among which, the number of users subscribing mobile data service has consistently increased. The results implies that the current users subscribing for mobile
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Chu, Kuo-Wei, and 朱國瑋. "Strategy Analysis of Mobile Value-added Service in Taiwan Telecomunication Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69295085247335185181.

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碩士<br>中原大學<br>資訊管理研究所<br>98<br>With gradual secularization of infrastructure for 3G/3.5G, the link of mobile network has been largely enhanced. As mobile net-surfing has progressively grown, many selections of services and applications that are not likely to be achieved or has achieved with unfavorable effect are greatly boosted of their usability with improvement of network link. When telecom operators have reached the bottleneck of growth in terms of their voice-service revenue, they would further hope to make use of mobile value-added service to stimulate growth for data revenue. As observe
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Huei-Jyun, Lin, and 林惠君. "A Study of Mobile Phone Value-added Service and Customer Satisfaction." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/88679601945296077009.

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碩士<br>大葉大學<br>事業經營研究所<br>94<br>ABSTRACT Opened the liberalization along with the telecommunication market after 1997, telecommunication industry competition day by day intense, in under the high liberalized competition result, in the short five years, the Taiwan mobile phone user number growth scope was astonishing. Because the phonic market gradually is saturated, eachg industry in order to create the earning, gradually changed key point of the operation diversion to the mobile phone value-added service, the mobile phone already not only the mobile phone. When product unceasing conformity mo
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Huang, Chih-Tsung, and 黃志宗. "The Study of Consumer’s Choice Behavior For Mobile Value-Added Service." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/bw6u8d.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>97<br>This study focused on the investigation of the usage and understanding of mobile value-added services to adults and high school students. The data shown that the top 5 services adults preferred were: music sound、table picture、news and weather、entertainment and finance, and the favor of high school students are: music sound、table picture、game、leisure life and constellation. In terms of types of charge, adults preferred the「No monthly rent, charge for times」(45.08%), and over half of the high school students (66.39%) rather favored in 「Fixed monthly rent, no charg
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Su, Chao-Fang, and 蘇照方. "The domestic mobile commerce personally Value-added Services research of the value service and the use wish." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/65205846819715667588.

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碩士<br>國立高雄第一科技大學<br>資訊管理所<br>93<br>ABSTRACT In recent years the mobile phone average revenue per user year by year reduced. The personally Value-added Services to become the key point for development the mobile commerence. However, mobile commerce includes a large range of various services, especially with regard to numerous value-added services. But how can the suitability for m-commerce of their own products and services be assessed ? From the question, we see that successes or failures depending on whether users are willing to accept cell phone companies’ extra added services. Before we dis
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Cheng, Yiping, and 鄭一平. "Research on Application and Development Strategy of Taiwan Mobile Value-Added Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96756573155115764252.

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碩士<br>國立交通大學<br>管理學院碩士在職專班資訊管理組<br>96<br>The evolution of the world economy has gone through the past industrial age to the industrial age until the post-industrial society course. With the development of communication technology, the number of mobile phone users increasing, the public has not only satisfied with a simple function of the voice services, the demand of expanding the service functions on the value-added services increasing strongly. Therefore, the mobile value-added services will be the most development potential of the field in the communication market. At present, the mobile va
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JIE, WANG JIUN, and 王俊傑. "A Study on Mobile Value-added Service of Customer Satisfaction and Loyalty." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/03454332417245728473.

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碩士<br>長榮大學<br>經營管理研究所<br>91<br>According to statistics information from the Directorate General Telecommunications, Ministry of Transportations and Communications (2002/Q3), Taiwan’s cell phone user rate has become top one in the world. However, due to users’ growth rate and voice’s contribution rate has declined, plus airtime fee has decreased, exploring market in Mobile Added Service has become new source of income for the entire market in telecommunications. The research aims to investigate customer market of Mobile Added Service in Taiwan area. Through internet questionnaires, c
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Kuo, Hsiao-Ying, and 郭曉穎. "The Consumer’s Uses and Gratification of Innovative Mobile Value-added Service Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/tvtqxn.

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碩士<br>銘傳大學<br>傳播管理研究所碩士班<br>97<br>Taiwan''s mobile phone penetration rate is the highest in Asia. The mobile penetration has been quick to everyone''s daily life, with the mobile phone-related operations and technological progress and improvement in the speed of the Internet, making phone service more diversified, and making phone is not just a tool of communication. Due to advances in cell phone hardware, software content are also part of the upgrade should be followed. Domestic 3G subscribers has more than 10,140,000, Internet bandwidth and speed are also faster than the 2G in the past, val
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Wu, Chi-ming, and 伍啟銘. "The relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/yd2dgr.

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碩士<br>國立高雄大學<br>經濟管理研究所<br>95<br>The purpose of this study is to investigate the relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services, and give suggestions to Taiwanese mobile operators. The results indicate that post-purchased intention is affected by customer satisfaction and customer value. However, service quality needed through customer satisfaction and customer value influence post-purchased intention. Among the significant effective facors in investigating the service quality toward to customer satisfacti
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Chun-Yi, Chang, and 張俊毅. "The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/20502898858851262529.

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碩士<br>亞洲大學<br>經營管理學系碩士班<br>96<br>Along with the fast growth of domestic communication , the 3G mobile added-value service utilization ratio is still low in our country. The object of the study is mobile consumers in Taipei city. The study uses AIO lifestyle scale as the base of market segmentation to analyze the difference between various segments consumer in choosing mobile value-added services, and to draw up effective marketing strategies. By collecting entire 3G mobile telecom development studies, this study provides developing management suggestions for 3G telecom industries in Taiwan. Th
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Tsai, Feng-Chou, and 蔡豐州. "Intention of Adoption of Mobile Value-Added Service: An Integrated Technology Acceptance Model." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/44140470004923361407.

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碩士<br>崑山科技大學<br>資訊管理研究所<br>98<br>With the development of mobile communication technology and the popularity of mobile devices, mobile value-added services have gradually become important recently. Thus, more and more corporations have involved into this market, for example, wireless communication corporation, manufacturing corporation and digital content provider. Eventhough, the development of mobile applications in Taiwan also can’t catch up with Japan or South Korea. Therefore, this study would like to realize the intention of adoption of mobile value-added services in Taiwan. Moreover, an
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Shu-Chiung, Tseng, and 曾淑瓊. "Using the DTPB to Explore the User Intention of Mobile Added Value Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73942072219236802349.

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碩士<br>大葉大學<br>資訊管理學系碩士在職專班<br>96<br>Recently, with the development of information technology and the rapid rise of the 3rd Generation of mobile communication broadband transportation, or the other communication technology such as WiFi, WiMax, the market of telecommunications has shifted from single voice service to mobile added value service. There are so many kinds of mobile added value service in today, but the utility rate of consumer is not as respected and accepted. This research uses Decomposed Theory of Planned Behavior to construct the user intention model of mobile added valued servic
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丘玉宜. "Using Japan i-mode Model within the Development of Mobile Value Added Service." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94729982807031559615.

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huai, lai tun, and 賴墩淮. "Market Segmentation and the Intention of Using Third Generation Mobile Value-added Service." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66436085250766405669.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>94<br>This research of the study is to segment the mobile value-added service market for third generation mobile phone consumers in central region, Taiwan. And analyze the difference between segments. The study explores the consumers’ preference about mobile value-added services and the factors of affecting usage on mobile value-added services. According to the objective, the study divides cellular phone consumers into four segments based on the intention of using mobile value-added services. After factor analysis, this study finds out four factors: 「mobile enter
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yu, Huang Chu, and 黃竹攸. "A study of college students’ subculture, consumption value and their behavior in using mobile value-added service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66714020628269916279.

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Ho, Pei-jing, and 何珮菁. "Using Fuzzy AHP to evaluate the contents of 3G mobile communication value-added service." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/47639818200240085100.

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碩士<br>義守大學<br>管理研究所碩士班<br>95<br>Under the continued influence of the effect of telecommunications liberation, the numbers of mobile phone users in the global mobile telecommunications service market still increase continuously. But as the market competition becomes fiercer, average revenue per voice communication user drops constantly, how the mobile telecommunications providers use the characteristics of high efficiency and high-bandwidth of 3G mobile telecommunications to create the application services that consumers are willing to use after creating the Short Message Service (SMS), therefo
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Chiu, Yuhsiang, and 邱昱翔. "Research of Value-Added Mobile Service for Detecting Speed-Measuring Apparatus with Android GPS." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/57468327969948571182.

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碩士<br>華梵大學<br>電子工程學系碩士班<br>100<br>A mobile device is a small, hand-held computing device, typically having a touch screen or a miniature keyboard and weighting less than 1 kg. Cloud computing is the use of computing resources that are delivered as a service over a network of internet. With the development of network, using the cloud computing becomes important for mobile devices in our modern life. Value-added services are supplied either in-house by the mobile network operator themselves or by a content provider. The android operating system is one of the most popular operating system for the
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Wang, His-Shiang, and 王璽翔. "Applying User-centered Design Methodology for Developing a MMS Mobile Value-added Service Platform." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/88400816248471105598.

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碩士<br>國立臺中技術學院<br>資訊科技與應用研究所<br>97<br>With the vigorous development of wireless telecommunication and the mobile phone’s market, the market share of mobile value-added service which integrates wireless communication techniques and Internet is increasing. This paper proposes a blended user-centered design (UCD) method, which combines user conscious demand analysis, cluster analysis, Analytic Hierarchy Process (AHP) method and Kano’s Two-Dimension Quality Model., etc, in purposes of systematically analyzing user demand for mobile value-added service, and further implement a mobile value-added se
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Wen, Hsiang, and 文翔. "The relationship between customer orientation and service innovation on customer satisfaction study with mobile value-added services." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/6dkvze.

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碩士<br>國立臺東大學<br>資訊管理學系碩士班<br>98<br>Over the past 20 years, the amount of domestic mobile phone business continued to grow vigorously up, but growth rate of mobile phone numbers decline last few years.；With the Mobile phone of product development of technological progress, and internet communications with software applications under the ever-changing develop environment. As mentioned earlier, the enterprise can use many tools to create divers new Mobile Value-added Services or possibility of new functions. However, to combine new technology and old services or create new ones is always the most
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Zhang, Yong-Yi, and 張雍怡. "A Study of Service Quality Viewpoint of ECT Model for Intention Use of Mobile Added Value Service." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/19916938765425088359.

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碩士<br>義守大學<br>資訊管理學系碩士班<br>98<br>The mobile value-added service is a technology which is often used in mobile commerce. Many research reports indicated that the mobile businessmen would encourage more and more in the future. Recently, because of the pervasion in mobile communication market, many mobile value-added business propose a variety of service applications. However, No matter what business can provide the value-added service with in an enterprise, functional service is a key which these relative applications can be promoted effectively by mobile value-added business. The research integ
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Lai, Kuan-Po, and 賴冠伯. "A Study on the Intention of Mobile Value-added Service and Market Segmentation of Lifestyles." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65607592653502986023.

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碩士<br>國立臺北大學<br>企業管理學系<br>95<br>Mobile phone has already become a necessary day-to-day instrument. Along with developed radio technology and various capabilities it changes from communication media to a colorfully personal device. Simultaneously, competition of telecommunication industry becomes more and more intense. Because the profit margin of voice service is being squeezed, exploring M-commerce market and raising ARPU (Average Revenue Per User) becomes an important topic. This study focuses on the market segmentations which consist of M-commerce consumers and potential consumers. The segm
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Chang, Hsin-Hung, and 張信宏. "The use of mobile value-added service on effects of news production in Kaohsiung journalists." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/21324681377791564053.

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碩士<br>國立中山大學<br>傳播管理研究所<br>93<br>ABSTRACT Taiwan privatized the industry of celluar phone in 1998. The number of cellular phones has increased promply ever since. The cellphone density in Taiwan is ranked number one in the world in 2003. As competition increases, telecommunications companies are eager to attract new users by the value-added services like short messages and web-browsing. In the early phase of mobile development in Taiwan, journalists were the main category of heavy users. In the past two years, more creative services with strong promotions have been lauched by telcos, notably
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Yu, Tzu-Ching, and 游子慶. "A Study on the Mobile Value-added Service Development Strategy of WiMAX Operator in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/v8dr67.

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碩士<br>國立中山大學<br>傳播管理研究所<br>96<br>Since the release of 3G licenses in Taiwan telecommunication industry in 2001, the mobile value-added service application market hasn''t matured yet to meet the public expectation, built up the service application ecosystem like NTT Decoma in Japan. However, a new and popular telecommunication standard, WiMAX (Worldwide Interoperability for Microwave Access) appeared and was referred to the most possible standard to compete as the 4th or even final generation these years for its tech advantage and promotion. In 2007, National Communications Commission has rel
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Shiang, Lin Yu, and 林鈺翔. "A study of the acceptance about mobile value-added service - The case of 3.5G System." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26277453174434145541.

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碩士<br>中國文化大學<br>資訊管理研究所<br>96<br>With intense competition of the mobile telecommunication industry in recent years, the cell phone companies introduced divers mobile value-added services to raise their revenue. The companies afforded personal service, plus many users are still unfamiliar to the mobile value-added services. Therefore, the research aimed to the users’ viewpoints to analyse the behavior intention. The research adopted technology acceptance model, theories of innovation diffusion theory and social influence to build the model. The research used structural equation modeling and sta
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Huang, Shu-che, and 黃書哲. "A Study of Mobile Value-Added Service Content Constructing Strategies Base on Digital Mobile Platform ─ an Empirical of 3G Mobile System." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/22mk8v.

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碩士<br>國立中山大學<br>藝術管理研究所<br>95<br>The mobile communication market in Taiwan is blooming developing, and the number of mobilephone users is growing up. Nowadays, over 90% of having-a-mobilephone users in Taiwan, even this number are tending toward saturation at present. Therefore, the telecommunication providers expect mobile value-added service can increase the revenue by taking advantage of 3G high-speed transfer rate. But lacking of the “Killer App”, this service doesn’t attract people to use. The ARPU (average revenue per user) doesn’t improve much as we anticipated. The purposes of this st
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陳敏良. "A Study of the Influence of Customer''s Desired Value Change on the Customer Using Mobile Value-added Service." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/57785963797001969083.

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Liao, Wan-Ling, and 廖婉伶. "Designing integrated location-based service of customer experience : a case study of mobile value-added service in Chunghwa Telecom." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/51006211702429089370.

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碩士<br>國立中央大學<br>企業管理學系碩士在職專班<br>99<br>Since 1997, the mobile telecommunications industry has expanded rapidly in Taiwan owing to a liberalized environment. The penetration rate of the mobile phone has been reached 118.5%. Because of a high level of competition, mobile voice revenue has been declined rapidly. With the development of mobile communication technology, high-speed mobile broadband service has become the mainstream. As the growing consumer demand for mobile internet access service, the investment in network infrastructure can not be recovered only by monthly fee and mobile voice reve
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Chang, Pi-fen, and 章碧芬. "A Model Construction and Analysis of Customer Behavior Intention--The Case of Mobile Value-Added Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/51212262318209087627.

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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>96<br>The purpose of this study was to explore the relationship among the perceived risk, perceived price, service quality, information quality, customer perceived value, customer satisfaction and the behavior intention in mobile value-added services. The sample was the consumer who had served the mobile value-added service. A total of 383 subjects joined in responding the questionnaire. Study the assumption relation in the model by the Structural Equation Modeling identification. 　　 　　The overall empirical results supported the proposed hypotheses. This study fo
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薛丞駿. "The effect on group characteristics and personal characteristics of consumer behavior in mobile value-added service." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/77449218520991174383.

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Chen, Heng-ju, and 陳姮如. "Mobile Value-Added Service Content Regulation: with an Emphasis on the Control of Pornography and Violence Publication." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87417640450473005534.

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SHEN, YUNG-HSUAN, and 沈永軒. "The Analysis of Market Segmentation and Positioning of Telecommunication Service Market in Taiwan--The Case of Mobile Value-added Service Market." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/46250317599707045504.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>90<br>With the rapid increase of cellular phone users in Taiwan, the voice service market is going to be mature. In addition, the profit from voice service is decreasing due to the competition between the telecommunication service operators. In this way, the mobile value added services have become more and more important for domestic telecommunication service operators. Besides, the development of wireless network technology has allowed the telecommunication service operators to provide multi-media information service by GPRS or WAP technique. The obj
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Lo, Jia-pai, and 羅嘉佩. "A Study on the Service Quality and Customer Satisfaction of Mobile Value-added Service- A Case of Undergraduates in Taipei City." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63737730273503531545.

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碩士<br>大同大學<br>資訊經營學系(所)<br>92<br>While wired network is reaching to its mature stage, the wireless network is just like the whole new arena of today’s network providers. As the promotion of various GPRS services by domestic telecommunications companies, the release of 3G licenses from Ministry of transportation and Communications, and mobile value-added service creates new business opportunity in wireless telecommunications industry. To gain more business opportunities and to remain competitive advantage in Mobile Internet, every company has to offer the service with stable quality to attract
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Chang, Fu-Han, and 張富涵. "Inferring the Service Design and Marketing Strategy of Digital Television Value-Added Services from User Behavior of Smart Mobile Device Apps." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/takp2h.

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碩士<br>國立臺北科技大學<br>經營管理系碩士班<br>101<br>After near two decade advocacy, the adoption rate of digital television value-added services remains slow. The key to accelerate consumer adoption is to design value-added service according to customer demand and preference. However, collecting these customers’ data is extremely difficult because only few customers actually ever used digital television value-added service and they are scattered in the market. To solve this problem, this research applied the theory of technology clustering and the structural equation modeling to investigate if user behavior
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Shih, Chin-Wen, and 施錦雯. "A Study of the consumer behavior in Mobile Value-added Service - A Case of College Student in Centra Area." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/87654615827094776617.

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碩士<br>大葉大學<br>資訊管理學系碩士班<br>91<br>Along with the prevalence of the open and free policy in mobile phone market, the heated competition in the telecom market drive the customers of mobile market into being on the verge of reaching the saturation point. Meantime the turnover of telecom industry drops year after year. Mobile phone operators have attached importance of value-added service for mobile so as to increase the turnover and profit, which makes the growing turnover of the mobile phone market possible. But the study of value-added service is not familiar in domestic market. Given the initia
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