Dissertations / Theses: 'Mobile value-added services'

1

Zheng, X. (Xiaosong). "Reference modeling for high value added mobile services." Doctoral thesis, University of Oulu, 2007. http://urn.fi/urn:isbn:9789514285455.

Full text

Abstract:

Abstract The era of mobile communications and mobile services has begun. The ongoing mobile revolution has dramatically and fundamentally changed our daily lifestyles, and it will continue to do so in a foreseeable future. For the next generation, mobile service end users have more demands for such services. This thesis examines the challenging user perspectives in designing and developing high value added mobile services. The aim of this research is to develop reference models and elicit user requirements for 3G and beyond mobile services in order to improve the quality of mobile services. This thesis first examines the existing architectures and models for high value added mobile services, followed by the contributions of the thesis. In this thesis, a Cyberworld model, which is a contribution to the WWRF reference modeling initiative and a specification of the WSI reference model, was developed and it serves as a basis for 3G and beyond mobile services design and development. A series of definitions of the Cyberworld model and a roadmap of the enabling technologies were also built up. The emphasis of this part is on how to describe and model user participation in mobile services. For this purpose, a model of the communication element to represent the components of the wireless world was created. Both static and dynamic reference modeling steps were established to better describe and understand user participation in mobile services. The validation was achieved through the CyPhone navigation mobile service. In order to enhance mobile service mobility, personalisation, and security, an ontology based model was developed to extend the Cyberworld model functionalities. The innovative ontology based mobile system will greatly increase service mobility, personalisation and security, thus improving the quality of mobile services. The ontology based model was illustrated and validated using a healthcare mobile service. A Quality Function Deployment (QFD) approach was adopted in this research in order to elicit, weigh and prioritise actual user requirements and link them to technical design requirements of mobile services. Traditionally QFD is employed in manufacturing industry. This approach is now extended to the mobile service industry for the first time. In this thesis, a detailed step by step QFD approach was proposed for designing high value added mobile services. As a result, the developed mobile services will better meet users' wants and needs which also means that the quality of mobile services will be significantly improved. The QFD approach was validated through a mobile e-learning service and another dedicated healthcare service for senior citizens. Through development of reference models and examination of user requirements for 3G and beyond mobile services from user perspectives, this thesis contributes to the design and development of high value added mobile services.

APA, Harvard, Vancouver, ISO, and other styles

2

Wang, Huan Adele 1967. "Building value-added services using mobile agents in SIP based internet telephony." Thesis, McGill University, 1999. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=30765.

Full text

Abstract:

Internet Telephony is attracting a great deal of attention in modern society. IETF SIP is a standard for Internet telephony, but SIP service architecture has some shortcomings, for instance, it does not support service mobility.
This thesis proposes a novel mobile agent based service architecture for Internet Telephony. The architecture relies on the use of two mobile agents for each subscriber: one agent contains originating services and the other contains terminating services. These two mobile agents act as capsules and carry the services to which the user has subscribed. The architecture brings the advantage associated with mobile agents. This includes network traffic reduction and flexibility in service provisioning. We start the thesis by introducing value-added services. The MA based architecture for IP telephony is then introduced. Conceptual model, implementation model, and service scenarios are all described in this architecture. Special attention is paid to service mobility. SIP is used as concrete example throughout the thesis and "Grasshopper" as basis for the implementation architecture.

APA, Harvard, Vancouver, ISO, and other styles

3

Wang, Huan Adele. "Building value-added services using mobile agents in SIP based Internet telephony." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0029/MQ64476.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Ascherl, Stefan. "ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS : THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170537.

Full text

Abstract:

Many new mobile payments services have launched especially within Europe since 2012. Mass adaption of those new ways of payment is still far away though. Former research papers focused already on business models in forms of value networks to increase success and popularity of such services. However, the highly fragmented markets concerning consumer behaviour and the technological conditions were very often neglected. Therefore the thesis is directed to mobile payment services to improve their current service offering as well as potential partners in a possible value network. To highlight the importance of human behaviour in regards to consumer needs, a six months research period has been undertaken during and before the launch of a mobile payment service. The key outcomes of that research have been aligned with available literature on this field, to draw conclusions on how to shape and further extend a mobile payment service. As a final result, mobile payment services have to follow two strategies. First they have to maintain their flexibility by adjusting their service to different consumer needs and offering value added services. Second, by forming alliances in forms of value networks, as partnerships with long-established companies like banks, they will contribute to further popularity and further growth of mobile payment services. Due to the complexity of the subject, a list of further research can be found at the end for more investigations related to the latest topics influencing mobile payments.

APA, Harvard, Vancouver, ISO, and other styles

5

Fidani, Arsim. "Investigating the users’ behavioral intention toward using 3G mobile value-added services in Macedonia." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10301.

Full text

Abstract:

The advances in the mobile technology have substantially increased the number of people using mobile services (Tang, 2008). The growing number of mobile users and the decline in conventional voice service tariffs have gradually reduced average revenue per user (ARPU), thus decreasing the service providers profits (Kuo and Yen, 2009). Gazis et al.(2001) claim that in a 3G market, the major revenue source for telecommunications operators will originate from packet-based value-added services provided by independent value-added service providers, rather than traditional voice telephony. Although the importance of 3G services in providing faster communication services and improving the productivity and effectiveness to individuals, it is surprising that Macedonia’s society show little interest towards 3G services (AEC, 2009), implicating to investigate consumer’s behavioral intention to use 3G mobile value-added services. Based on extant literature, the factors which are observed as more influential in the 3G mobile value added service adoption together with the factors derived from previously proposed models on technology adoption (TAM, IDT), constitute the research model of this study. In order describe the relations between the constructs a quantitative approach has been applied, more specifically survey has been employed as the most appropriate research strategy for this study. The questionnaire designed for the purpose of the study was distributed among 500 Macedonian consumers, relatively young people and university students, from which 361 are accepted as valid making the response rate of 72 %. After the data was collected the research model and the proposed hypotheses were evaluated by the structural equation model. Therefore, according to this research, the total effect of the factors that influence the behavioral intention of Macedonian consumers to use 3G mobile value-added services is ranked as follows: Compatibility, Perceived Enjoyment, Self – Efficacy, Perceived Cost, Perceived Ease of Use, Perceived Usefulness and Attitude. Based on these results some recommendations for the telecom service providers are given. Beside the theoretical contribution of this study, the results found are relevant to both telecom service providers and consumers. Respectively, the research gives service providers an insight on the behavioral intention criteria of their customers, suggesting them to focus on educating their consumers about the offered services, foster the expansion of their 3G network coverage and also introduce new versatile and entertaining 3G mobile value-added services which are easy to use in order to attract new customers and also to retain the old ones. While from the consumers’ point of view, understanding the motives for adoption of these services can increase the consumer’s awareness of their own motives for the use of 3G mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

6

Hatting, Henry Lindo. "An opportunity exploration and best practices analysis for South African mobile value-added companies entering the Ghanaian market." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97329.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: Mobile penetration in Ghana and the rest of Western Africa is reaching maturity. Mobile operators are looking for ways to complement their traditional revenue streams, as they cannot merely rely on voice and short message service (SMS) income anymore. Mobile value-added services are a good addition to the portfolio, bringing much needed services like transactional banking, commerce, information and entertainment, insurance, and health information services to mobile users that had difficult to no access to the above services until recently. South African mobile value-added services (VAS) companies that have a good relationship with market leading mobile providers, like MTN, have the opportunity to tap into the Ghanaian market as these services predominantly consist of mobile financial services products with limited functionality. Other specific services like agriculture, health, entertainment and insurance have been identified as mobile subscriber needs in the Ghanaian market. The benefit that South African mobile value-added companies have is that they already have developed similar well-functioning value-added services for the local market where comparisons with the Ghanaian market dynamics can be found. These companies can tailor them to the specific needs and requirements of the market in Ghana, saving them time and having the much-needed first mover advantage with regards to new or better mobile VAS in this market. Ghana is seen as the most stable country in the West African region and ease of doing business is good in comparison with neighbouring countries like Nigeria. Ghana is therefore a good entry point for South African mobile VAS companies in the West African market to truly scale their business model. The researcher chose to investigate the opportunities and best ways to enter this market by interviewing a project manager and managing director of a leading mobile value-added services company doing business in emerging economies, including Ghana. Questionnaires were also sent to employees working for various mobile VAS employers with extensive experience in the research and development of mobile VAS in these markets. The researcher derived information on the difficulty of doing business in Ghana; the current available VAS in the Ghanaian market; factors that hinder business growth in this market specifically; drivers of success; the importance of partnering with leading mobile operators like MTN to be successful; how the South African business model can be compatible; South African and other African trends that will most likely overflow to Ghana; together with the size data-enabled VAS which will form part of the portfolio of products that mobile VAS companies can offer and be market ready for in the near future. The findings of the researcher can be used as a starting framework to further investigate and determine specific market size and to conduct in-depth market analysis of the needs and requirements of mobile subscribers with regards to mobile VAS in Ghana with the vision of moving into the rest of Western Africa.

APA, Harvard, Vancouver, ISO, and other styles

7

Blinn, Nadine [Verfasser], and Markus [Akademischer Betreuer] Nüttgens. "Empower Technical Customer Services in Value-Added Networks : A Design Science Approach Focusing Process-Oriented Mobile Assistant Systems / Nadine Blinn. Betreuer: Markus Nüttgens." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2012. http://d-nb.info/102093087X/34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Qayyum, Yaser. "Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-62797.

Full text

Abstract:

Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. The purpose of this paper is to study the differentiation strategies of mobile telecom operators and the impact of factors influencing the process of differentiation. The study will concentrate on the differentiation strategies of the mobile telecom service firms operating in Pakistan. The analysis model of this research was developed based on the determinants of product differentiation, relating to the tools that managers at mobile telecom service companies employ to execute differentiation strategies, and the factors influencing them. The empirical part of this study was conducted in January 2017. The multiple case study approach was adopted as a study method, and four case studies of the mobile telecom service companies operating in Pakistan were compared through cross-case analysis. Qualitative methods of data collection were employed and through semi-structured interviews primary data was gathered and secondary data was extracted from the websites and annual reports. The findings from the four case studies revealed that all the mobile operators opt for the differentiation strategies based on the determinants. It was examined from this research that these determinants are interrelated with each other. It was evident from the study of all the case companies that regulations affect the industry profits, increase the cost of upgrading the networks and infrastructures, causing a delay in the adoption of innovation, thereby influencing the differentiation strategy. The second factor influencing the differentiation process revealed in this study was competitive imitation, which caused convergence of strategies resulting in undifferentiated services even though operators tried to differentiate their services. The competitive imitation becomes easier due to the oligopoly structure of the mobile telecom industry.

APA, Harvard, Vancouver, ISO, and other styles

9

Borison, Torbjorn. "Object Synchronization and Security for Mobile Communications Devices." Thesis, KTH, Mikroelektronik och Informationsteknik, IMIT, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-93276.

Full text

Abstract:

The main objective of this master’s thesis project was to investigate and find solutions to the problem of how to combine the SyncML synchronisation specification with object security and thus protection of personal information, such as contacts and calendar entries in mobile devices. SyncML is a new synchronisation specification agreed upon by major device developers (Ericsson, Palm, Motorola, etc.) and the major synchronisation server developers (Starfish, Puma, fusionOne, etc.). It is independent of transport (HTTP, WSP, or OBEX) platform, operating system, and application and simplifies synchronisation of personal information between dissimilar SyncML supportive devices. SyncML compliant devices are fully capable of synchronising information with a third party operated Internet based server and a desktop computer. This allows us to access, up-date and maintain information independent of Intranets or geographical position. However, synchronising and storing confidential personal information on an third party operated Internet based server entails weaknesses in our personal information security. Even if transport and storage security are used, how secure is the server where this information is stored since this server has the highest probability of being attacked. Can we really trust that an employee or other person with valid appropriated administrators access to the storage facility with the appropriate knowledge, working together with the third party server operator, won’t try to access our stored information? To prevent this, the personal information’s confidentiality must be guaranteed before the information leaves the device. When synchronising and exchanging personal information, the information is often marked according to a specific format. The three de-facto standard PIM formats are: (1) vCard (contact information), (2) vCalendar, and (3) iCalendar (calendar and scheduling information). These formats divide the personal information into properties. Each property is assigned to contain a small piece of the personal information entry (e.g. a telephone number, an e-mail address, the time when the calendar event begins, etc.). Furthermore to preserve the interoperability between different devices given by SyncML, authorised recipients must automatically be able to reverse the encryption process and decrypt the encrypted property value. Therefore general cryptographic formats are used (e.g. CMS, PGP and the newly developed XML Encryption). They add information needed by the recipients (e.g. algorithm used, padding method used on the plain text, etc.), encrypt the plaintext into cipher text, and decrypt the cipher text into plain text given the correct key.

APA, Harvard, Vancouver, ISO, and other styles

10

Hacklin, Fredrik August. "A 3G Convergence Strategy for Mobile Business Middleware Solutions : Applications and Implications." Thesis, KTH, Mikroelektronik och Informationsteknik, IMIT, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-93278.

Full text

Abstract:

Mobile business solutions are one of the most attractive market segments of mobile information services. The third generation of mobile communication systems (3G) will be a significant step forward in the convergence of telecommunications and datacommunications industries. More specifically, the convergence of mobile technologies and the Internet allows compelling possibilities for future applications and solutions. However, most current mobile businesses and mobile application and solution providers are rather contributing to the process of convergence; many current ideas and solutions are based on the restrictions of existing mobile networks combined with Internet-based services. In the future, when mobile networks and the Internet have merged, it will no longer be possible to create revenue with these types of solutions. One concrete solution is the mobile middleware concept, bridging the mobile technologies and Internet world. This Master’s thesis studies the middleware concept for providing business applications in the light of 3G, making strategic recommendations to a provider of these kinds of services. A comprehensive discussion about the developments after 3G is introduced. Alternative solutions are presented and some strategic implications are introduced. The implications are motivated by an industry survey, carried out within this project. The topic of over-the-air data synchronization is discussed as an example for interim middleware. Mobile computing file system issues are seen as an interesting opportunity for business applications. The possibility of remote desktop screen access is studied, and measurements proving its feasability for hosted wireless application service provision are made. Emerging mobile Java technologies are discussed as an efficient platform for providing ubiquitous, device independent end-to-end solutions. As one of the recommended strategies, this thesis introduces the concept of hybrid thickness client applications as a feasible solution for migrating from current middleware solutions to an (uncertain) future of native, thick terminal applications, within a scope of two years. Based on this concept, a prototype for a 3G smartphone application was developed as an example. A set of possible strategic scenarios is presented and discussed. This thesis also discusses operator differentiation and business solutions in an all-IP based world. 3G networks and handset devices will introduce a large number of new applications and business opportunities, but such a change will also introduce new challenges and risks. The migration challenge is being illustrated in the case of Smartner, a mobile middleware solution provider focusing on business applications. As shown by this case, compared to current enabling solutions, a major shift in technologies is seen as needed, in order to maintain long-term success.
Mobila affärssystem bildar ett av de mest attraktiva marknadssegment inom mobila informationstjänster. Den tredje generationens mobila kommunikationssytem (3G) kommer att bli ett viktigt steg fram mot konvergensen mellan telekommunikationsoch datakommunikationsindustrin. Särskilt konvergensen som äger rum mellan mobila teknologier och Internet erbjuder utmanande möjligheter för framtida applikationer och lösningar. De flesta nuvarande företag och tjänster inom mobilbranschen kan dock snarast betraktas som ett bidrag till denna konvergens. Många av de nuvarande idéerna och lösningarna är nämligen baserade på avgränsningar och problem som uppstår vid kombination av mobila system med Internet-baserade tjänster. I framtiden, när mobila nät har vuxit ihop med Internet till en symbios, kommer det inte längre att vara möjligt att förtjäna på detta slag av lösningar. En konkret lösning är det mobila middleware-konceptet, som bildar en logisk koppling mellan mobila teknologier och Internet-världen. Detta examensarbete studerar middleware-konceptet från en 3G-orienterad synvinkel och framför strategiska råd för företag som erbjuder detta slag av tjänster. En detaljerad diskussion om utvecklingen efter 3G presenteras. Arbetet lägger fram alternativa lösningar och strategiska implikationer deriveras. Implikationerna är motiverade bl.a. av en intervjuunders ökning som utfördes i samband med detta arbete. Temat trådlös datasynkronisering diskuteras som ett exempel för provisorisk middleware. Mobila filsystem införs som en intressant möjlighet för affärsapplikationer. Diverse möjligheter för fjärrkontroll av en arbetsplatsstation studeras och mätningar bevisar deras genomförbarhet för trådlösa applikationstjänster. Framträdande mobila Java-teknologier analyseras och presenteras som ett efficient underlag för plattformoberoende end-to-end-lösningaröver lag. En av de rekommenderade strategierna är baserad på det hybrida klientkonceptet, vilket presenteras som en realistisk lösning förövergången från nuvarande middleware-system till en (osäker) framtid av nativa, tjocka terminalapplikationer. Den strategiska horisonten för detta är två år. Utgående från detta koncept utvecklades en prototyp som exempel för en sådan applikation. Arbetet definerar och diskuterar dessutom diverse strategiska scenarier. Slutligen nämns problematiken om operatörernas framtida differentieringsmöjligheter och rollen av affärssystem i en fullständigt IP-baserad värld. 3G nät och terminaler kommer att skapa ett stort antal nya användningar och affärsmöjligheter, men ändringen kommer också att medföra nya utmaningar och risker. Detta illustreras med hjälp av företaget Smartner som exempel för en leverant ör av mobila middleware-lösningar för affärsanvändningar. Som demonstrerat i detta fall, anses i jämförelse med nuvarande applikationslösningar en signifikant teknologisk reorientering vara nödvändig, för att bevara ett långvarigt perspektiv.
Langattomat yrityssovellukset ovat nykyään yksi kiinnostavimmista mobiilimarkkinoiden segmenteistä. Kolmannen sukupolven (3G) mobiilit viestintäjärjestelmät tulevat olemaan merkittävä askel kohti telekommunikaatioja dataliikennealojen yhdistymist ä (ns. konvergenssia). Itse asiassa mobiiliteknologian ja Internetin lähentyminen mahdollistaa entistä hyödyllisempien mobiilisovellusten ja -ratkaisuiden rakentamisen tulevaisuudessa. Tällä hetkellä useat mobiiliyritykset ja mobiilisovellusten tuottajat ovat kuitenkin osana tätä yhdistymisprosessia. Monet nykyiset ideat ja ratkaisut ottavat nimittäin lähtökohdakseen rajoitukset, joita nykyiset tietoliikenneverkot asettavat yhdistyessään Internet-pohjaisiin palveluihin. Tulevaisuudessa, kun mobiiliverkot ja Internet ovat yhdistyneet, ei ole enää mahdollista ansaita rahaa tällaisten perinteisten ratkaisuiden avulla. Yksi konkreettinen ratkaisumalli perustuu mobile middleware -käsitteeseen, joka liittää yhteen mobiiliteknologian ja Internetin. Tässä diplomityössä tutkitaan middleware- käsitettä yrityssovellusten tarjoamisessa erityisesti 3G-verkoissa, ja työssä esitellään strategisia suosituksia näiden sovelluspalveluiden tarjoajille. Työssä käyd ään perusteellisesti läpi kolmannen sukupolven jälkeistä kehitystä. Vaihtoehtoisia ratkaisuja esitellään, ja joitakin strategisia vaikutuksia tuodaan myös esille. Vaikutuksia perustellaan tuloksilla, joita tämän projektin osana tehty kysely paljasti. Tiedon langatonta synkronisointia tarkastellaan esimerkkinä tilapäisestä middlewaresta. Mobiileihin tiedostojärjestelmiin liittyvät asiat nähdään mielenkiintoisena mahdollisuutena yrityssovelluksille. Toimistojärjestelmien etäkäyttömahdollisuuksia on tutkittu ja niiden sopivuutta langattomaan sovellustarjontaan on mitattu. Kehittyviä mobiileja Java-teknologioita pidetään tehokkaana alustana, jonka avulla voidaan tarjota kaikkialla saatavilla olevia, päätelaiteriippumattomia ratkaisuja loppuasiakkaille. Yhtenä suositelluista strategioista tämä diplomityö esittelee yksinkertaisen päätelaitesovellusmallin, jonka avulla nykyisistä middleware-ratkaisuista voidaan siirtyä tulevaisuuden kehittyneempiin päätelaiteratkaisuihin kahden vuoden sisällä. Tähän konseptiin perustuen työssä on kehitetty esimerkki 3G-älypuhelimen sovelluksesta. Lisäksi esitellään ja arvioidaan mahdollisia strategisia skenaariovaihtoehtoja. Tämä diplomityö käsittelee myös operaattoreiden differointimahdollisuuksia ja yrityssovelluksia täysin IP-pohjaisissa verkoissa. 3G-verkot ja -päätelaitteet tuovat mukanaan laajan valikoiman uusia sovelluksia ja liiketoimintamahdollisuuksia, mutta tämä muutos merkitsee myös uusia haasteita ja riskejä. Tätä haastetta kuvataan tutkimuksen esimerkkiyrityksen Smartnerin tapauksessa, joka on yrityssovelluksiin fokusoitunut mobiilien middleware-ratkaisuiden tarjoaja. Tutkimus tuo esille, miten Smartnerin nykyiset sovellukset huomioon ottaen tarvitaan valtava teknologinen suunnanmuutos pitkäaikaisen perspektiivin säilyttämiseksi.

APA, Harvard, Vancouver, ISO, and other styles

11

Yang, Qiongyuan. "The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-90808.

Full text

Abstract:

As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. The general aim of this thesis project is to provide practical solutions for these companies to successfully enter into the Chinese market. To fulfill this goal, the thesis studied behavior patterns of Chinese mobile VAS users by questionnaires, results indicated that variables and factors assessed in this study can significantly affect customers’ consume behaviours. Furthermore feasible business models and corresponding cooperative strategies were proposed and discussed in perspectives of value network, profitability and product control, which are tightly correlated to the commercialization of product. Moreover, this thesis introduced different marketing strategies to support the implementation of business models and introduced open and closed innovation conceptions for strategic development of mobile VAS companies’ growth in future.

APA, Harvard, Vancouver, ISO, and other styles

12

Chuang, Chen-Yuan, and 莊鎮遠. "Content Delivery in Mobile Value-Added Services." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/86579306685521034249.

Full text

Abstract:

博士
國立交通大學
資訊科學與工程研究所
101
Introduction of iPhone and Android phones have resulted in a new mobile Value-Added Service (VAS) ecosystem and significantly affected the smartphone market previously dominated by Symbian, Blackberry, and Windows Mobile. Meanwhile, the large-screen tablet devices more suitable to the e-book and game services have also become popular. With these devices, in addition to the multimedia digital contents, the consumers tend to access the Internet and download various apps through 3G-cellular service. At the age of “Content is King”, VASs based on Intelligent Network (IN) in telecom networks stop growing up the Average Revenue Per User (ARPU). How to generate a new revenue stream in the Internet becomes more critical topic for the mobile operators. For a Content Provider (CP) or a Service Provider (SP), copyright protection, publish cost and target market are major concerns. Therefore, the VAS platforms must meet the requirements. This dissertation studies on the content delivery in mobile VASs. We first study the Android OS, especially evaluating the implementations on OMA Digital Right Management (DRM) and copy-avoidance for apps. We found that DRM is an open issue on Android devices and vendors have proprietary solutions that are incompatible to each other. In order to assist the app developers to publish their apps to multiple appstores, we propose an inter-store transaction mechanism that does not require the app developers to rewrite their programs. Then we extend the study on DRM-protection to e-book service, in which the contents we protect is the data in apps (i.e. the e-book) rather than the apps themselves (i.e. the e-reader). Our e-reader prototypes are implemented on Android devices, iPhone and Window Phones. We find that the DRM-protection in the e-reader drops performance due to data decryption and affects the user experience. To resolve this problem, we also propose a mechanism that improves the e-readers with DRM-protection. On traditional mobile platforms, WAP-Push mechanism invokes apps to pull or download remote contents over IP networks. Innovative iPhone, Android, and Windows Phones have provided a new Push mechanism. We further study the subscription-based service that can push the new contents from the server to the clients. Although the Push mechanism can update the contents in real-time and reduce the user-waiting time on download, the limited resources in mobile environment are wasted. In particular, the timeliness of content updating and cost efficiency of Push mechanism is a trade-off. We finally propose a solution named Push-N that balances the concerned factors. These research results presented in this dissertation have been proved in practice and can be viewed as a useful foundation for design and optimization of VAS in mobile telecom networks.

APA, Harvard, Vancouver, ISO, and other styles

13

Lin, Mei-Yen, and 林美雁. "A Study on Mobile Value-Added Services for Location-Based Services." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/8j694q.

Full text

Abstract:

碩士
世新大學
資訊管理學研究所(含碩專班)
97
Due to two characteristics of mobile device: the highly portability and the mobility, make people can not to reduce the dependence on it, moreover, they facilitate the growth of the mobile communication. Nevertheless, according to the development of wireless communication technology and spatial information technology, not only speed up integration of mobile devices and geography information system, but also develop natural service (Location-Based Service). The mainly purpose of this research is to provide the real-time riding information which can be useful supported information to the user of mobile client. We use A-GPS localization technology which can improve GPS disadvantage in our system. We also add agent to increase the integrity of our system architecture, reduce the network flow and speed up the process speed of backend server. For example, the autonomously, which can completely independent to decide when and where to migrate, complete the mission of the user. Because the JADE is written in Java programming language, which can “Write once, run everywhere”, and describe from each role-playing agent and there’s interaction. Furthermore, we integrate our system with the Taipei dynamic bus information system. We get the real-time information about the bus where it comes from and to where. It’s helpful to employee, student, sales or tourists who need to bus to the destination and get the newly information to reduce the waiting time. In addition, we supply simple GUI on mobile client. User only need to enter the destination and will get the most nearly map information of bus station and how long the next bus will arrive. It helps user can easily get the real-time information, never waste the time on waiting bus and have more flexibility to make arrangements for their activities.

APA, Harvard, Vancouver, ISO, and other styles

14

Huang, Jun-jie, and 黃俊傑. "Encouraging Consumer’s Intention to Use Mobile Value-Added Services." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/59521828867555939228.

Full text

Abstract:

碩士
義守大學
資訊管理學系碩士班
93
According to the researches of Telecommunication bureau and the FIND (Focus on Internet News & Data ) in Taiwan, The mobile telephone popularity was highest in the whole world, As far back as the end of the year of 2002. Report also pointed out the popularity of wireless and mobile network were only up to 4 %. observing the advanced country of the mobile communication industry , we can find that the industry of the national hardware and domestic demand market develop relevantly. By the mobile network population , finding out that the country or the area accepted the new developing wireless network also used this technology to create the advantage on behalf of the people of this country. In Japan, it was a part of life for consumer using mobile network devices to connecting mobile website. In Taiwan, services accepted by the market were so few, Excepting of SMS, ringtones and games. In order to understand the habits of consumers used, This research was based on CDM , Revised TAM model and the content analysis for sum up the content and design the factors of mobile website. Pretest of the questionnaire for the telecommunication company mobile commerce department. And then granting the network questionnaire and send the questionnaire alive in front the telecommunication company and using SPSS and Lisrel to analyze the questionnaire. The result shows that, in information service: to pay attention to serving the expenses; in trade service: to buy tickets for being highest, the same shows that there were more than forty percent interviewees not used trade servers. it is highest to regard message service as in recreational service; it is highest to regard arbores cent structure as in website design and mix interfaces for being highest with the picture and characters in website interface. And finding that the user has paid attention to most being useful; Not the user has paid attention to the easy using; use price is the most important factor to consumers. According to this result of study , propose that can make the special demand , quantity body and have the service of goods made to order to different ethnicities in useful respect . Need to offer high recreational service content and ask idol stars to speak on behalf to try to approve the sense to young people; Offer the financial service in time etc. to the finance , insurance. The user correctly, consumers do not use the mobile commerce affair to serve often because of a lot of kinds of reasons , for instance: Is it use the will , use rate to be too high to lack , the mobile commerce affair is not easy to use etc. to serve. Consumers pay attention to the easy using of products most besides using prices concernedly in this research, the commercial manufacturer needs to simplify the service and using the procedure to take action , for instance: press surfing the Net , voice control service ,etc. .

APA, Harvard, Vancouver, ISO, and other styles

15

Liu, Wen-Liang, and 劉文良. "The Willingness to Pay for Mobile Value-Added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/56713235954686123333.

Full text

Abstract:

博士
國立雲林科技大學
管理研究所博士班
95
Nobody is completely rational, nobody is completely perceptual too. But review relevant literatures to find that the perceived value model in recent years, only think from the rational angle, lack from affective viewpoint to research the consumers'' behavioral intention (willingness to pay). For this reason, three element (cognition, affective, behavioral intention) views formed from the attitude in this research to reconstruct the perceived value model. The proposed model was empirically tested using data collected form a survey of mobile value-added services consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that cognitive factors (perceived benefit, perceived sacrifice, and perceived vlaue) and affective factors (affect and anxiety) have a direct effect on willingness to pay.

APA, Harvard, Vancouver, ISO, and other styles

16

Li, Meng-Che (Robert), and 李明哲. "Mobile Value-Added Services & Business Model - Mobile Payment as an example." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/78090994812402378856.

Full text

Abstract:

碩士
國立臺灣大學
商學研究所
91
Is there any difference between the Mobile Internet and Internet business models? What are them? Due to the development of Information, communication technology and Internet booming, e-Commerce has changed the way of doing business from physical world to the virtual world. Nevertheless after the Internet bubbles (March, 2000), among all the different business models such as: B2B, B2C, or other business model, the reality has shown that all business still need to back to the cost-profit formula rather than the hype. When the Mobile communication becomes everyone daily life, people starts to think about e-Commerce + Mobility = Mobile Commerce and the related business. In this thesis, we have carefully study the possible business models for Mobile Commerce. Due to the nature of commerce transaction, there will be three different dominant owners for the M-Commerce value chain — MCSP (Mobile Commerce Service Provider): Carriers, Banks, or Third Party Company. After our detail discussion and analysis the Mobile Payment issues, we have summarized and suggested the followings: 1. For Mobile Carrier (e.g., CHT) to be the successful MCSP similar to NTT DoCoMo, Carrier needs to have dominant market share and capability to provide the banking functions. 2. For Bank to be the MCSP, it might have some difficulty due to the availability of the Dual-Chip/Slot handset. However, Bank can still leverage the wireless characters of “Real-time” + ”Personalization” and the overwhelming mobile users to provide the M-Commerce in three phases: (I) Own Gateway M-Banking solution, (II) Mobile Financial Portal for Personalized financial info. Services and (III) Co-work with other Carriers and Company to form a much bigger MCSP solution for all-purpose M-Commerce applications. 3. The best combination to form a MCSP is by Carriers, Banks, and financial clearing house (like FISC — Financial Info. Service Corp.). Together, they can provide a cross-carriers, cross-banks and mult-carrier/banks MCSP similar to Spain/ Mobipay. Spain Mobipay is a good example where 100% of mobile carriers, 80% of banks and clearing house have created a joint-venture to provide a total mobile commerce solution.

APA, Harvard, Vancouver, ISO, and other styles

17

Yang, Pei-Hsuan, and 楊沛瑄. "Behavioral Preferences on Value Added Mobile Phone Services in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41169298112514764803.

Full text

Abstract:

碩士
淡江大學
管理科學研究所企業經營碩士在職專班
97
Complying with the maturity of e-commerce and mobile technology, as well as the function improvement of mobile phones, many companies invested a large amount of manpower and capitals to develop new value-added services , lots of surveys also forecast that mobile Internet services will become hot stuff over the next few years, value-added services will bring considerable profit into enterprises and help them get rid of the situation of Average Revenue Per User (ARPU) decreasing. Mobile phone penetration rate was over 100% in Taiwan, but value-added services for consumers’ acceptance is not as expected. The only way to enhance the substantial effect of ARPU is to acquire consumers’ recognition and utility of value-added services. Diffusion of Innovation Theory and Technology Acceptance Model (TAM) is the theoretical basis of this study which explore the personality among different consumers, consumers affected by their friends and relatives, as well as consumer’s awareness of how easy-to-use and useful the value-added services is ,and also explore the factors impact consumers’ willing to use value-added services through the questionnaire survey. The results were as follows: (1) the impact of willing to use value-added services for the personality of "Agreeableness" is more than "Extraversion," "Conscientiousness," "Neuroticism" and "openness." (2) "Subjective norms" for willing to use value-added services has a significant impact that consumers will be influenced by their relatives and friends. (3)How awareness of "easy to use" and " usefulness" to value-added services has a significant impact for consumers’ willing to use. At the end, making specific recommendations to the industry on the basis of these findings, and provide references for follow-up study.

APA, Harvard, Vancouver, ISO, and other styles

18

Liao, Chien-Hong, and 廖建鈜. "The Study on Business Models of Mobile Value-Added Services." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/08653680289613709254.

Full text

Abstract:

碩士
國立臺灣科技大學
管理研究所
94
Along with the revolution of mobile phone specifications and the upcoming Third Generation (3G) mobile transmission, mobile value-added content services will become an important item to create more revenue and profit. The study focuses on the operation flow and business model of mobile value-added content services based on the value proposition and value chain and compares the differences between the three platforms (KISOK, Website and WAP) in four segments: content provider, intermediated platform, trade model, and marketing activity. The characters and combinations of application content services are supported different specs and types of the handsets to meet the needs of multiple-equipments and multiple-devices in order to provide the users for entertainment and more efficient at work. To analysis the difference between KIOSK, Website and WAP, we find that Website has the highest at market sharing and profit rate, and the times of Click, the click-through, and repeated consumers also. Therefore marketing activities are diversity and advertisement effect is most significant through Website.

APA, Harvard, Vancouver, ISO, and other styles

19

Liu, Tzu-Hao, and 劉子豪. "Antecedents of Perceived Value on Intention to Use 3G mobile value-added services." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37695830298666597518.

Full text

Abstract:

碩士
國立中正大學
資訊管理所暨醫療資訊管理所
98
Emergence of 3G promotes the development of mobile value-added services. Although using of 3G value-added services with more convenience and flexibility advantages, consumers are still not fully accepted. Therefore, understanding the consumer’s demand for mobile value-added services and stimulate its perceived value of using is the most important mission that Telegraph companies have to do. In this study, mobile value-added services are regard as an innovative information technology, communication technology and entertainment technology. We through the perceived value point of view to understand the mobile value-added service using behavior. In our study, the 289 valid respondents were collected via internet survey, which includes general task and entertainment task, and analyzed using structural equation modeling(SEM) with partial least squares approach. The result of this research shows that users can strengthen perceived value by increasing perceived benefit or reducing perceived sacrifice when using mobile value-added services. In construct of perceived value, emotional value is the most important factor to affect the intention of use. Besides, the user’s intention of general task is influenced by both utilitarian value and social value.

APA, Harvard, Vancouver, ISO, and other styles

20

Muir, Clarissa. "ABSA'S implementation of mobile banking as a value-added mobile business offering." Thesis, 2008. http://hdl.handle.net/10210/622.

Full text

Abstract:

A new economic order has developed that is referred to as the New Economy and has brought about a shift in focus from manufactured goods and services to an economy that places emphasis on knowledge and the application thereof within a specific context (Leung, 2002). Furthermore, this economy places emphasis on the saliency of information and how it can be used as a competitive and commercial tool. The New Economy is characterised by a unique consumer that functions within it called the New Consumer and this individual functions as a ubiquitous entity that is always on as this individual uses mobile devices that enables them to conduct business and communicate anywhere and at any time. The New Consumer is characterised by being individualistic, involved, independent and informed but also suffers from scarcities such as time, attention and trust. In view hereof, value has become a pivotal matter that all organisations should place emphasis on when delivering products and services to this consumer. Furthermore, Information and Communication Technologies (ICTs) has brought about a technological revolution in the New Economy and has changed the way in which the consumer works and conducts business. Mobile devices form an important component of the New Economy as it also offers organisations the opportunity to adopt new business models, using wireless technology, that enable mobile business (m-business) solutions. M-business refers to the purchasing of information, goods and services via a mobile device (Anon., 2000c) and organisations offering m-business in the New Economy are enabled to offer the advantages such as delivering just the right information, to just the right people at just the right time which means that convenient and personalised location-based information can be delivered to the individual. One industry that has adopted the m-business solution, as a value-added service, is the banking industry and various banks are offering the mobile financial solution to consumers meaning that they can access their accounts, pay their bills and make transfers using a mobile device. As many banks have adopted m-banking, as a value-added m-business offering, a credible source that elaborates on the implementation of m-banking and the industry requirements pertaining to the implementation process is Mobey Forum who has published the Mobey Forum White Paper (Anon., 2004p) that explains the implementation requirements of mobile financial services such as customer proposition, business priorities, technical issues and implementation issues. This study focuses on the industry requirements of m-banking, as set out by the Mobey Forum White Paper (Anon., 2004p). Absa, a South African bank, has been utilised as a one-shot case study todetermine how the industry requirements of mobile banking, as a value-added m-business offering, is implemented by the bank.
Ms. Andrea Crystal,

APA, Harvard, Vancouver, ISO, and other styles

21

Chung, Kuo Ting, and 郭定忠. "A Study on Consumer's Intention to Use Mobile Value-added Services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/46847943897015325333.

Full text

Abstract:

碩士
輔仁大學
資訊管理學系
97
The popularity of cellular phone users in Taiwan has been over 100%. Notwithstanding the fact that popularity of internet phone calls has been growing rapidly and the average charge per phone call declining, the mobile telecommunication supplier’s revenue percentage of mobile value-added service has been increasing stably. Mobile telecommunication suppliers have tried to increase mobile value-added service revenue in an attempt to raise ARPU(Average Revenue per User) and to increase company total revenue. 　　This research is based on Technology Acceptance Model theory, working in conjunction with Diffusion of Innovations Theory, Perceived Playfulness as well as Perceived Risk to create an expanding TAM. The purpose of this research is to ultimately acquire a more intensive knowledge of behavioral intention of consumers in respect of using mobile value-added service. Valid samples collected for this research is 522. Approaches used in analyzing and measuring collected data include Descriptive Statistics, Reliability and Validity test, SEM(Structure Equation Model) as well as ANOVA. 　　Indications from research results are: 1.Consumer’s Perceived Usefulness on mobile value-added service has positive influence on consumer’s attitude toward using and behavioral intention to use. 2.Consumer’s Perceived Ease of Use on mobile value-added service does not have apparent influence on consumer’s attitude toward using. 3.Consumer’s perceived ease of use on mobile value-added service has positive influence on consumer’s perceived usefulness. 4.Consumer’s Perceived Playfulness on mobile value-added service has positive influence on consumer’s attitude toward using. 5.Consumer’s creativity towards mobile value-added service has positive influence on consumer’s attitude toward using. 6.Consumer’s Perceived Risk has negative influence on consumer’s attitude toward using. 7.Consumer’s attitude toward using on mobile value-added service has positive influence on consumer’s behavioral intention to use. 8.This research model is acceptable in measuring and clarifying consumer’s behavioral intention to use mobile value-added service.

APA, Harvard, Vancouver, ISO, and other styles

22

Tseng, Bi-Chi, and 曾筆琦. "The Research of Applying Augmented Reality into Mobile Value-Added Services." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/xg2h96.

Full text

Abstract:

碩士
臺中技術學院
多媒體設計系碩士班
99
With the high development of technology, all inventions related to information technology are generally applied to many industries. Mobile Value-Added Services has already entered into the daily life of human beings since how to use Mobile Value-Added Services to create value becomes an important issue. Augmented Reality, the extension of the virtual reality, is said to a bridge between fiction and reality. With the progress of technology, the effect of personal immersion is getting replaced by the concern of interactive usage among people, and the presence was no more just the combination between computer and head-mounted display but the combinationsamong cell phones, PDA, application of projectors, and multiple interface operation have become the modern trends. The research which combined Augmented Reality with technique of Assisted Global Positioning System (AGPS) constructed a guidingsystem of Augmented Reality and designed guiding graphs metaphorically; thus, the system interface operation was used more intuitively. The research further investigated the availability of the system, and an empirical study statistically showed that a guidingsystem of Augmented Reality significantly outperformed that of plane map in terms of finishing time of mission and correctness. Finally, according to the results of questionnaire of the system availability, the study inducted six essential factors influencing the guiding system availability of augmented reality, including guiding service usability factor, user aesthetics of design factor, guiding service technique factor, guiding service creativity factor, guiding service entertainment factor, and guiding service practicality factor. The results of the study could be referred to other related studies.

APA, Harvard, Vancouver, ISO, and other styles

23

Jiang, Jie, and 姜捷. "A Study of Post-Purchasing Behavior toward Mobile Added-Value Services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/05214007760748243637.

Full text

Abstract:

碩士
國立成功大學
企業管理學系碩博士班
97
Many studies have done research on perceived value in customer decision making. However, few studies have empirically assessed the direct effects of various perceived value dimensions on post-purchase behavior. This study uses mobile added-value services as a context in which to investigate post-consumption experience evaluations, examining how different value perceptions influence customer intentions to repurchase. In addition, the majority of mobile phone sales in developed mobile markets has shifted from first time purchases to upgrades. However, there is a dearth of research exploring the relationship between upgrading behavior and repurchase. As a result, our study also includes this relationship into the discussion. A web-based survey is employed in this study, and respondents are limited to those who have already used mobile added-value services. A total of 262 questionnaires were obtained. The framework of the perceived value formation process was tested by structural equation analysis, and the effect of upgrading behavior on repurchase was tested by a t-test. The results of this study indicate that consumer’s perceived values can be divided into two levels for analysis. The context-related perceived values have a significant effect on motivation to use, and motivation to use also influences customer’s perceived value. In conclusion, the perceived value formation process is reasonably explained, but the direct effects of multidimensional perceived value on repurchase intention are not significant, and the mobile 3G upgrading behavior has no effect on repurchase, either. This study suggests that mobile added-value service providers could create targeted marketing strategies for dissimilar segments and plan marketing communications that address the critical motivations driving continuous service use. Furthermore, upgrading to a 3G system is not the key solution to increase mobile added-value service usage. Exploring the killer-application is still the way to strive for.

APA, Harvard, Vancouver, ISO, and other styles

24

Huang, Chang-Kai, and 黃昶愷. "The Study of Market Segmentation of Using Mobile Value-Added Services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/44742220931466323533.

Full text

Abstract:

碩士
長榮大學
企業管理學系碩士班
97
The value-added service revenue of mobile phone operators is still about 10%, yet the 3rd generation (3G) mobile communication users already surpassed ten million. The mobile value-add service become more critical and potential to the mobile phone opearators. Using mobile value-add service of consumer concern, motivation and lifestyles, this study uses computer-assisted telephone interviewing (CATI) survey to mobile users with stratified random sampling. The research uses two-stage clustering approach by Ward with K-mean to generate four segmentations which is societies, trendy, relatives and usual users. Besides, the decision tree is involved to find out segmentation features. Lastly, the study address suggestions according to mobile valued-add service evaluation diagram of segmentation to mobile phone operators.

APA, Harvard, Vancouver, ISO, and other styles

25

Ho, Ming-Shan, and 何明珊. "Market Segmentation and the Intention of Using Mobile Value-Added Services." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/32765994278378206780.

Full text

Abstract:

碩士
國立成功大學
電信管理研究所
92
The objectives of the study are to segment the mobile value-added service market for cellular phone consumers, and analyze the difference between segments. The study explores the consumers’ preference about mobile value-added services and the factors of affecting usage on mobile value-added services. According to the objective, the study divides cellular phone consumers into four segments based on the intention of using mobile value-added services. After factor analysis, this study finds out 4 factors: “mobile entertainment service”, “mobile message service”, “mobile stock and information service”, and “mobile bank and personal service”. Furthermore, the study names those four segments as “prefer stock and information service group”, “prefer entertainment and message service group”, “no particular preference group”, and “prefer bank and personal service group”. In addition, a structural equation modeling was conducted to test the effects of convenience factor and safety factor. The result indicated that the time convenience factor, place convenience factor and safety factor were positively related to the intention of using mobile value-added services. However, usage convenience factor was negatively related to the intention of using mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

26

Su, Chao-Fang, and 蘇照方. "The domestic mobile commerce personally Value-added Services research of the value service and the use wish." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/65205846819715667588.

Full text

Abstract:

碩士
國立高雄第一科技大學
資訊管理所
93
ABSTRACT In recent years the mobile phone average revenue per user year by year reduced. The personally Value-added Services to become the key point for development the mobile commerence. However, mobile commerce includes a large range of various services, especially with regard to numerous value-added services. But how can the suitability for m-commerce of their own products and services be assessed ? From the question, we see that successes or failures depending on whether users are willing to accept cell phone companies’ extra added services. Before we discuss the customers’ level of demand for extra services, it is essential to understand and study the attribute of existing added services available to every one. Because the value-added service attributes and developing a good marketing strategy has close relationship. Balasubramanian et al.(2002) developed a model to categorize mobile business value-added services into eight areas. Clarke(2001) defines the characteristics of value-added products via four value propositions for m-commerce. These two models allow us to clearly determine the attributes of each value-added service. Under Balasubramanian model is not rigorous for determine the attributes of "Location" and "Time". In order to solves this problem, we have to modify Balasubramanian’s eight categories to become eighteen categories. We collected and sorted the five largest cell phone service providers in Taiwan and sorted these providers' value-added services using our eighteen categories and Clarke’s four value propositions for m-commerce to examine each value-added service's attributes. We compared the results with Anckar and D'Incau's research to determine the key differences between Taiwan and Finland. We refer to Anckar and D'Incau's research. Divide the customers into six elements: age, sex, education, income, average time of use the network per every day, and when use network is deceived number of times. Researchers can conduct a survey to study each class and type of service that customers prefer and accept. After ours research results, It is to better understand the current mobile phone value-added services situation in Taiwan, and the evidence has shown that the Taiwan's users do not have high utilization ratio for many value-added services in Taiwan. But they have hight accepted for Taiwan's many value-added services in future. We detected Taiwan's users have high accepted for these additional seven services in Finland. After our marketing surveys to better understand which products are in greater demand among cell phone users in Taiwan. We detected two important element are the security and the price for customers. We hope this research results will give the service providers a good reference .

APA, Harvard, Vancouver, ISO, and other styles

27

Wang, Wei-Hsuan, and 王韡璇. "An analysis of the User Interface of Value-Added Mobile Learning Services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18686062388543816359.

Full text

Abstract:

碩士
國立臺灣師範大學
資訊教育學系在職進修碩士班
97
This study evaluated the user interface of four popular value-added mobile learning service provided by the telecom companies in Taiwan. Each service was evaluated by two groups of users, one group was 10 graduate students from computer education institute and the other group was 12 project managers of value-added mobile services. Each service was evaluated from the following seven features of user interface: overall feels, visibility of system status, aesthetic and minimalist design, informative feedbacks, user control and freedom, consistency and standards, and error recover and prevention. The evaluation results showed that the user interface of the mobile learning services had a consistent design, met the principle of brevity and aesthetic, and were overall satisfied by the users; however, improvements might be needed on the aspects of informative feedback and freedom of user control, and many users complained that the icons and texts in the PDA screen were too small to see.

APA, Harvard, Vancouver, ISO, and other styles

28

Wang, Yu-Chung, and 王郁淳. "The Interface Design and User Acceptance Evaluation of Mobile Value-added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/81327487370148595488.

Full text

Abstract:

碩士
國立臺中技術學院
多媒體設計研究所
95
As technological advances in terms of communication wireless networks and mobile devices software/hardware continue, similar advances are improving the content of mobile value-added service. However, in addition to new technology and reasonable service prices, a further goal of extending the mobile value-added services market in terms of multiphase mobile value-added services remains. This is especially evident when we consider the limitations inherent with a small screen interface. Thus, the design and development of a suitable user interface to enhance the added value of various services is an important issue. This study focuses on three mobile value-added types and items, and emphasizes the interface design to explore user intentions with a functional service interface design. The service of mobile transaction is mobile bid, the service of mobile information is weather service, and the service of mobile entertainment is music download. Previous literature focused on issues regarding the type and development of mobile value-added services, user interfaces, and small-screen interface design. This study was performed according to the principles of a small-screen interface design to build an interface with respect to the three mobile value-added services. It further develops user acceptance evaluation variables for those services based on the Technology Acceptance Model (TAM). Correlation analysis and stepwise multiple regression are performed to determine whether variables have a positive effect on each other. An interview is also included to assist the sorting process for user interface design suggestions of mobile value-added services. The results of this study are summarized as follows: 1) The inclusion of a weather service positively affected and directly forecasted user intentions. 2) A music download service and a mobile bid service positively affected and indirectly forecasted user intentions. Finally, this study discusses various user interface design suggestions in terms of their effects on mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

29

Wei-Cheng, Wang, and 王偉臣. "A Study on the Intention of Adoption in Mobile Value-added Services." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/93276238503735939329.

Full text

Abstract:

碩士
國立中山大學
傳播管理研究所
91
With the rapid growth of cellur phone users in Taiwan,the voice service market is going to mature.The 2.5G and 3G become the main stream.The license of 3G has released in last year.Therefore,mobile value-added services are more and more important for telecommunication service oprators.The study combines the TAM and task-technology fit theory to analyze the adoption of mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

30

Yen, Shieh-neng, and 顏士能. "The Research of Consumer Adoption Behavior to 3G Mobile Value-added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/gq6svh.

Full text

Abstract:

碩士
國立高雄大學
經濟管理研究所
95
With the rapid progress of mobile telecommunication technology and government opened the third generation (3G) certification actively, Taiwan has entered the times of 3G mobile telecommunication. The 3G mobile value-added service is the way that telecommunication operators can do to stop average revenue per user (ARPU) dropping day by day. However, lots of 3G mobile value added-services whether can raise efficiently the ARPU or not is determined by the consumers' behavioral intention. Only the consumers have positive intention on the 3G mobile value-added services and really adopt it, that the telecommunication operators can improve the ARPU essentially. Thus, the purpose of this study takes the technology acceptance model (TAM) as basis and adds two variables, “personal innovativeness” and “perceived cost”, to constructs an extended TAM to understand the consumers' behavioral intention about adopting the 3G mobile value-added services. The results show: (1) For the present 3G mobile value-added services to the consumers, it is obviously that the rate of using 3G mobile value-added services is still low. (2) Personal innovativeness has direct significant effect on perceived ease of use, it imply that if the consumers have characteristic of looking for new products or new services, it is possible to attenuate the complexity effect within new products or new services. Besides, consumers’ perceived ease of use of 3G mobile value-added services can efficiently enhance perceived usefulness. (3) Consumers’ perceived usefulness and perceived ease of use have positive effect on the attitude toward 3G mobile value-added services. Perceived cost, moreover, has negative influence on the consumers’ attitude. (4) About the consumers’ behavioral intention, the results reveal that consumers’ attitude is the most important key factor in effecting consumers’ behavioral intention directly and positively. In addition, consumers’ perceived cost toward 3G mobile value-added services has direct negative effect on behavioral intention. (5) The proposed model has confidant explanation to the consumers' behavioral intention toward to adopting the 3G mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

31

許惠貞. "A Study on Mobile Phone Users’ Demands to Mobile Added-Value Services — Using Lifestyle Variable." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/15669497912995907364.

Full text

Abstract:

碩士
國立臺灣科技大學
企業管理系
91
The development of digital communication and information technology force telecommunication industry from single voice service toward to diversify in the field of data, video, multimedia and Internet. Referring to the statistical data of the Ministry of Communications, the users of WAP and GPRS contain about 4.47% of the total, with the growth rate is dragging, and the demands of mobile value-added service was still indefinite in their target market. Therefore all companies of telecommunication have been tried to contend with each other and intend to be the new industry. Furthermore, since it is lack of related study of consumer behavior in nation. Hence, this research plan will use lifestyle variable to segment the market of mobile value-added service, and try to realize the demands and desire of using mobile value-added service of each group. This research would get the data through the Internet questionnaire. First, use the factor analysis to extract seven lifestyle factors. Second, based on these factors, use the cluster analysis to categorize as five life-style groups: “technology unconcern”, “technology hedonism”, “digital adventurism”, “technology melancholy”, and “information dependence”. We would apply them to do interpreting from collected data and test hypotheses of this study by statistical analyses. Based on the analytic results, this research included that: (1) In demographic variables, the participants of five different life-style groups have significant differences on gender and level of education. (2) In the usage of mobile value-added service, the five different life-style groups have significant differences only on the average cost per month. (3) In the usage of Internet service, the five different life-style groups have significant differences on usage, the quantity of usage of Internet and way of Internet access. (4) In the usage of desire and demands of mobile added-value service, the five different life-style groups have significant differences on every test hypotheses. According to the results of this research, provide recommendations to the company of telecommunication for the reference in targeting market and planning marketing strategy. And some limitations and suggestion for further research were also mentioned in last chapter.

APA, Harvard, Vancouver, ISO, and other styles

32

Wu, Chi-ming, and 伍啟銘. "The relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/yd2dgr.

Full text

Abstract:

碩士
國立高雄大學
經濟管理研究所
95
The purpose of this study is to investigate the relationships among service quality, customer satisfaction, customer value, and post-purchased intention in mobile value-added services, and give suggestions to Taiwanese mobile operators. The results indicate that post-purchased intention is affected by customer satisfaction and customer value. However, service quality needed through customer satisfaction and customer value influence post-purchased intention. Among the significant effective facors in investigating the service quality toward to customer satisfaction and customer value, the dimension of service response and network quality is the most important factor than the others.

APA, Harvard, Vancouver, ISO, and other styles

33

Kai-PengTsai and 蔡凱鵬. "Technology acceptance model of smartphone consumers to explore the smart phone consumer buying behavior of mobile value-added should be mobile value-added Application services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73750574855525393172.

Full text

Abstract:

碩士
國立成功大學
經營管理碩士學位學程
100
This study proposes to explore the use of smart phone mobile value-added application services will and behavioral intention from the user point of view, that technology acceptance to use the model as the theoretical basis, combined with the technology readiness, Computer self-efficacy and other related theoretical construct out of research infrastructure, through the empirical angle to influence consumers to use smart phone mobile value-added application service impact. In this study, questionnaires a total of 540 samples, of which 20 were Tianda incomplete therefore be discarded, a total of 520 copies of the valid samples. Excerpt about the results of this study are as follows: 1.Computer self-efficacy on the user's cognitive appliances positive significant effect.；2.Computer self-efficacy on the user's perceived ease appliances positive significant effect.；3.Technology readiness of optimism on the user's cognitive appliances positive significant impact.；4.Technology readiness innovative appliances positive significant impact on the user's cognitive；5.Technology readiness adaptability to the user's cognitive appliances negative significant.；6. The technology readiness of the insecurity of the user's cognitive appliances negative significant impact.；7.The technology readiness of the music observability does not awareness of the user's ease of use have a significant impact.；8.Technology readiness and innovative does not have a significant impact on the user's awareness and use.；9.Technology readiness adaptability to the user's cognitive appliances negative significant impact.；10 the technology readiness of the insecurity of the user's cognitive appliances negative significant impact.；11.User's perceived ease no cognitive useful to have a significant impact.；12.User's perceived usefulness will be a positive significant impact on attitude.；13 user perceived ease of use will not be a significant impact on their attitudes.；14 the use of the user's attitude is not their actions intended to have a significant impact.；15. Useful to the user's awareness of their behavioral intentions have a positive impact.；16 the user's perceived ease with the intention of its behavior has a positive impact.

APA, Harvard, Vancouver, ISO, and other styles

34

Lee, Ming-Cheng Charles, and 李明城. "A Study of Mobile Operator’s Strategic Actions to Smartphone Vendors in Mobile Value-Added-Services Business." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/13441860976170828729.

Full text

Abstract:

碩士
國立臺灣大學
財務金融學研究所
99
Mobile Operators gain dramatic benefits from smart phones in terms of Mobile Internet data transmission revenue, but smart phone players like Apple and Google potentially take away Mobile Operator’s content revenue for its VAS business. The study will stand from a Mobile Operator’s point of view to analyze its competitive advantage and derive a corresponding strategy for the impact.

APA, Harvard, Vancouver, ISO, and other styles

35

Tang, Chia-Lei, and 唐佳蕾. "Exploring the Marketing Communication and Consumer Satisfaction of Mobile Value-added Services for Mobile Portal Site." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/12767377522126602834.

Full text

Abstract:

碩士
元智大學
資訊傳播學系
92
In recent years, mobile commerce has led researchers and marketers to focus their attention on the potential of marketing communication in mobile media. Mobile media has several distinguishing characters such as ubiquity, personalization and locatization from Internet and other media, that make transaction easier and clearer. User can access vary products and services provided by mobile portal site through mobile terminals, such as mobile phones and PDAs. Mobile portal site provided by operators or MNOs also connect to users via portal site. Marketers must satisfy users’ needs with high value-added services, increase their consumer satisfaction to get their consumer value. Thus telecommunication companies not only increase both voice and data services revenue, but also win their brand equity. An empirical study of mobile portal sites was based on twp satisfaction models: Expectancy Disconfirmation and Attribute Information-based, then tied in with extant theories about marketing communication, consumer satisfaction and mobile marketing related literatures. The effect of consumer satisfaction with seven mobile portal site marketing communication evaluation components on customers’ satisfaction of value-added services, portal site and operator was measured. Customers’ satisfaction was influenced by their disconfirmation with product/service, price, user interface and customer service provided by the portal. Additionally, customers’ satisfaction was influenced by their attribute information satisfaction with product/service, user interface, transaction security and advertising/promotion activities providred by the portal. However, the data show that positive overall satisfaction is mostly influenced by attribute information satisfactionand not disconfirmation. A strong positive effect of user interface on customers’ overall satisfaction was found. It is suggested that user interface of mobile portal site has the greatest predicted power in customers’ satisfaction then other marketing communication components.

APA, Harvard, Vancouver, ISO, and other styles

36

Nien, Hung-Jen, and 粘宏任. "Apply RSS Technologies on Mobile Devices of Value-Added Services in Traveling Information." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/95186637986614603401.

Full text

Abstract:

碩士
淡江大學
資訊工程學系碩士在職專班
95
Tourism is a non-smokestack industry that is held in high importance by countries all over the world. Together with high-tech industry, it is regarded as one of the star industrial sectors of the 21st century, delivering evident benefits in creating jobs and earning foreign exchange. According to estimates by the World Travel and Tourism Council (WTTC), over the next ten years the global tourism industry will enjoy a rise in tourism expenditure from US$4.21 trillion to US$8.61 trillion, will increase its share of global GDP from 3.6% to 3.8%, and will increase the number of jobs it provides from 198 million to 250 million. Thus it is evident that the tourism industry will play a major role in future global economic development. Tourism Bureau Ministry of Transportation of "Doubling Tourist Arrivals Plan" scheduled in 2007. Taiwan visitors can grow up to 500 million passengers.Because the living standard promotes with the week rest an institutional implement, the people also values a recreation tour activity more and more, greatly the parts all will get to the Internet to search data of traveling the beauty spot, but check of data if have printer at hand to print out it probably, if has no printer to have to depend on memory perhaps is take a pen to copy down, sometimes go out to forget to bring route of travel form in a hurry, but cause can''t shine on oneself program at the beginning of the route of travel play.This thesis is to design a Tourism Publication and Subscription System, browse through the phone to replace schedule which original printed or written on the paper. Made a tourist information integration application. We offer a integration application of travel information, across this system, by RSS''s characteristic. Tourists can not forget to bring their schedule let them play originally schedule.

APA, Harvard, Vancouver, ISO, and other styles

37

Fang, Chia-Li, and 方嘉儷. "A Means-End Chain Analysis of Cognitive Differences in Mobile Value-Added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/53935156317116016350.

Full text

Abstract:

碩士
國立成功大學
電信管理研究所
95
According to the data from the director general of telecommunications of Ministry of Transportation and Communications, the number of subscriber is more than 22,800,000 (2G +PHS +3G) in the second season of 2006 in Taiwan. It is almost 99.9% to convert as the popularity, in other words nearly everyone holds a cellular phone in Taiwan, and therefore operators begin to develop the absorbing and enjoyable mobile value-add services. However the dream doesn’t come true, according to the investigation of ACI-FIND (2005), the popularity rate of cellular phone is the 1st in the whole world, but the rate for mobile internet only 8%, this mean most consumer just use voice service with cellular phone, and keep someone at a respectful distance to use mobile value-add services. A lot of studying approve that ' Means-end Chain ' is a effective method that can offer one to understand consumer's psychology and behavior (Gutman and Reynolds 1979; Gutman 1982; Florence and Rapacchi 1991; Olson and Reynolds 2001). This research plans to explore consumer's attribute and relative one's own value of mobile value-add services with ' Means-end Chain ', and to understand the motion of using mobile value-add services from consumer. As for operators, they can understand what means for the attributes of mobile value-added services that operators attach importance to through ' Means-end Chain ', and expect to bring what consumption result and value. And the research makes up the value cognitive structure difference through comparing consumer and operator with Means-end Chain. The results of study show that operator and consumer have different value cognitive structure, in other words, operators and consumers have different link relations in ' attribute - result ', ' result - value ', and ' attribute - value.' At the same time the results of Compare Means in ' attribute ', ' result ' and ' value 'also show the difference between operator and consumer for ' content attribute ', 'optimized attribute' and ' basic attribute.' There are cognitive differences between operator and consumer for ' rich life’ and ' solve the problem and offer in ground information’ of consumption result and for ' since I sure ', ' stimulate ' and ' enjoy life’ of value.

APA, Harvard, Vancouver, ISO, and other styles

38

Ling, Yu-Ling, and 林妤玲. "The Impact of Use Situation on the Acceptance of Mobile Value-added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/c6zzr3.

Full text

Abstract:

碩士
國立中山大學
資訊管理學系研究所
95
As the growth of the E-commerce and mobile technology, value-added services have attracted a substantial amount of attention in mobile applications. Many reports indicate that those mobile value-added services will be the next generation of Internet access and a potential profit maker in the future. However, the actual use of mobile value-added services is not as good as our expectation and the available services as well as user’s intention to use them are not very high. The objective of this research is to explore how contextual factors and different types of value-added services may affect the user’s intention to use. The theory underlying the study is the TPB model. An empirical study was conducted to examine the factors that affect the intention of adopting mobile services. The results show that (1) For all kind of services, a better task-technology fit resulted in a more positive attitude towards using the value-added services; (2). For all kind of services, user attitude on mobile value-added services was positively related to the user’s willingness to use; (3) For communication, entertainment, and information services, perceive behavior control had a positive effect on user’s willingness to use; (4) Social norms affected the willingness to use only when the nature of services is mobile entertainment or business transaction; (5) Contextual variables such as time pressure and location had mediate effects between attitudes and willingness to use.

APA, Harvard, Vancouver, ISO, and other styles

39

Lin, Po-Ting, and 林柏廷. "A Study on Factors Affecting Employees Usage of Mobile Value-added Services in Enterprise." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49712900846319018547.

Full text

Abstract:

碩士
大同大學
資訊經營學系(所)
100
In the open marketing and under the entrepreneur mutual competition's stimulation, the mobile phone of users and the popular rate continue to rise, tends to be saturated gradually. Although the number of mobile phone users at the high spot, the popularization of cell phone as well as the maturity of communication technology and the Variety of mobile value-added services (MVAS), but the ARPU (Average Revenue Per User) is unable to promote, instead has the tendency which drops gradually. Therefore MVAS regards as the telecommunication entrepreneur's new blue sea; carriers all hoped that promotes the ARPU by this service. Many scholars accept the models according to the science to investigate the factors of affecting for consumers to use these services. However, most of their studies focused on individual and not only an enterprise. The current studies summarized previous scholar's research, again referred to the assistance enterprise to induct the MVAS and on-line processing related question specialists' opinions, the choice possible to affect the enterprise to use the independent variable to include: price, reputation, customer satisfaction, safety, Stability and convenience. The results showed that carriers’ sales process dependent on strong reputation; stable system and lower service costs can improve business performance and competitiveness. Affect the used MVAS of the factors, to importance order of reputation, stability and price. The highly competitive environment, carriers has made every effort to meet enterprise's needs and expectations to achieve business effectiveness. Safety, customer satisfaction and convenience are not a consideration in enterprise. Therefore the three factors do not significantly affect the extent for adopt in enterprises.

APA, Harvard, Vancouver, ISO, and other styles

40

Li, ShengAn, and 李昇安. "A Study of the Influencing Factors on Intention to Using Mobile Value-added Services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10459845672196086879.

Full text

Abstract:

碩士
國立中正大學
資訊管理學系暨研究所
100
With the expansion of communication infrastructures coverage and high utility rate of mobile phones promote the development of mobile value-added services. Therefore, understanding the consumer’s demand for mobile value-added services is the important mission that telegraph companies have to do. In this study, a research is conducted on individuals intention to continue using mobile value-added services. The model specifies contextual variables such as utilitarian, hedonic, personal innovativeness and perceived credibility. We use online survey questionnaire on this research. Through an online survey of 304 respondents, by means of structural equation modeling with smartPLS2.0. The result of this research shows that utilitarian influence is more stronger than hedonic influence. Time convenience, service compatibility, and contextual offer have positive impact on using attitudes and service compatibility is the most significant. However, perceived costs have negative impact on using attitudes and cognitive effort did not significantly influence using attitudes. Enjoyment and expression have positive impact on using attitudes and enjoyment is the most significant. Perceived credibility and personal innovativeness both have positive impact on using attitudes and continued using intentions. The result will be useful to both the academic and business in their advocacy of the conducts of mobile value-added services.

APA, Harvard, Vancouver, ISO, and other styles

41

Chang, Cheng-Ming, and 張城銘. "The influence of conformity on the behavioral intention to using mobile value-added services." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/k7r3xk.

Full text

Abstract:

碩士
銘傳大學
資訊管理學系碩士班
97
Past research on information systems primarily focuses on system quality issues. However, with its rapid development and popularity, discussion of mobile value-added services should not be centered merely on technological perspectives, since technologies continuously evolve and will reach maturity in the end. In contrast, how to enhance consumers’ attitudes and intention to use mobile value-added services is the ever lasting problem. Moreover, as network communities and personalized services form the basis of mobile value-added services, social influence plays an important role in determining users’ intention to use mobile value-added services. This study is therefore based on the conformity of behavior perspective to explore factors that influence the intention to use mobile value-added services. This study extends the Technology Acceptance Model with conformity and innovativeness factors. The research model includes five new major constructs: innovativeness, public self-consciousness, community identification, subjective norm, and perceived behavior control. A more detailed understanding of consumers’ intention to use mobile value-added services is expected to be explored. For the data collection, we conducted a questionnaire survey on university students in Taiwan. A total of 625 responses were collected, among which 550 were valid samples. Data analysis proceeded by using SmartPLS 2.0 for measurement model and structural model analysis. Results showed that (1) perceived usefulness, perceived ease of use, community identification, and self-consciousness influence attitude, (2) perceived ease of use positively influences perceived usefulness as proposed in TAM, (3) perceived usefulness, attitude, subjective norm, and perceived behavior control determine intention to use mobile value-added services, and (4) overall, this model provides acceptable explanation power on the use of mobile value-added services. Summary and discussion of result findings were presented, and valuable assistance and suggestions were also psoposed for both practitioners and future researchers.

APA, Harvard, Vancouver, ISO, and other styles

42

Wen, Hsiang, and 文翔. "The relationship between customer orientation and service innovation on customer satisfaction study with mobile value-added services." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/6dkvze.

Full text

Abstract:

碩士
國立臺東大學
資訊管理學系碩士班
98
Over the past 20 years, the amount of domestic mobile phone business continued to grow vigorously up, but growth rate of mobile phone numbers decline last few years.；With the Mobile phone of product development of technological progress, and internet communications with software applications under the ever-changing develop environment. As mentioned earlier, the enterprise can use many tools to create divers new Mobile Value-added Services or possibility of new functions. However, to combine new technology and old services or create new ones is always the most important matter in management Science. Moorman et al.(1993),the report is indicate out a new point of view ,is take customer view to think what new service can we provided. Using this philosophy can promoting more that success rate of innovation service or good. This article is focuses on framing that customer orientation, service innovation, service quality and customer satisfaction within a new module and hypotheses. The module and hypotheses is verified by Structural Equation Models (SEM). Results was illustrated that customer orientation with service innovation, service innovation with service quality and service quality with customer satisfaction has positive correlation but customer orientation with customer satisfaction.

APA, Harvard, Vancouver, ISO, and other styles

43

Wang, Chi-Li, and 王繼立. "A Study of Critical Success Factors on User's Adoption of Mobile TV's Value Added Services." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/09652728168989833881.

Full text

Abstract:

碩士
國立彰化師範大學
資訊管理學系所
95
In recent years, with the development of 3G and 3.5G mobile Internet the maturing telecommunication technology has provided with more economic and plentiful mobile value added services. Although the usage of mobile Internet has expected to increase rapidly, the profits of mobile value added services has not got up to their expectations. According to the research by Informa Telecom & Media, the total number of mobile TV usage will reach 116 million in 2010. As a result of the rapid growth of mobile TV market, this study explore the critical success factors that affect user’s adoption of mobile TV’s value added services. This research is based on the technology acceptance model (TAM). After literature review, the study proposed a model for mobile TV’s value added services adoption. The model consists of eight critical factors: perceived usefulness, perceived ease of use, fashion, multiplicity, playfulness, perceived risk, personal innovation, and subjective norm. We conducted a questionnaire survey on mobile phone users in Taiwan by hapahazard sampling, and 611 people participated in this survey. Statistics is used to testify our model. While we use single regression model, we got the results which are as followed. 1) Perceived usefulness significantly affects attitude of use and intention of use positively, 2) Perceived ease of use significantly affects perceived usefulness and consumer attitude of use positively, 3) Multiplicity significantly affect attitude of use positively, 4) There is a positive relationship between personal innovation and attitude of use, 5) There is a positive relationship between subjective norm and intention of use, 6) There is a positive relationship between attitude of use and intention of use, 7) Performance risk significantly affects attitude of use and intention of use negatively. While we use multiple regression model, we found two results. First, the most important critical factor is perceived usefulness which had the greatest effect on attitude of use and intention of use. Second, there is high significant relationship between perceived ease of use and perceived usefulness. This paper presents an empirical assessment. We suggest two marketing strategies in the future. First, the telecom vendor should provide with maximized function of perceived usefulness and ease-of-use of Mobile TV. Second, we should assess all of the critical factors and develop a suitable marketing strategy to different segments of consumers in order to increase the aspiration to use Mobile TV and usage rate.

APA, Harvard, Vancouver, ISO, and other styles

44

Chuang, Hsiang-Chu, and 莊翔筑. "Evaluating the Willingness to Pay for Mobile Value-Added Services from Respects of Perceived Values." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/10337910651778689380.

Full text

Abstract:

碩士
國立雲林科技大學
資訊管理系碩士班
93
According to data published by ACI-FIND, a subdivision of Institute for Information Industry, the rate of ownership of mobile phones in Taiwan has decreased from 114% in the end of 2003 to 100% in the end of 2004. This means mobile phone marketers tend to pay much attention to ARPU value of each client instead, implying that pursuing the rate of ownership is not enough. Currently there are 4,320,000 families connected by networks in Taiwan, which include 3,350,000 broadband network clients, giving Taiwan the 3rd rank of highest Internet utilization rate globally (Emarketer, 2005). Such a massive number of network users suggest enormous niches in Internet marketing. On the other hand, the growth of number of mobile phone users in Taiwan also showed that markets in 3G and PHS domains are growing up, indicating the trend of mobile Internet is emerging fast. This is why many communication marketers offer mobile value-added services eagerly, since this is an expectant attempt to amortise losses coming from saturated markets. However, research reveals that revenues coming from sending short messages through mobile phone networks have occupied about 13% to 15% of total revenues of communication companies in Europe. This is an interesting finding - with no support of integrated multimedia contents, the most primitive text-based services still have a stable market need. Therefore, this study examines the willingness to pay for value-added services from the viewpoint of clients'' perceived values about mobile value-added services. Results presume that the usefulness of four different mobile value-added services is explicitly related to clients'' perceived attitudes, suggesting that clients are willing to pay for value-added services as long as they find these services valuable to them. Besides, the expenditure on mobile phone bills of participants is unaffected by gender, income or social backgrounds, meaning that sustainability exists in value-added services if clients choose to adopt them actively.

APA, Harvard, Vancouver, ISO, and other styles

45

Hong, Ming Cyuan, and 洪銘銓. "The effects of mobile value-added services quality and characteristics on the consumers’ continuance intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/33217932724947177539.

Full text

Abstract:

碩士
亞洲大學
經營管理學系
103
In recent years, the expansion of communication technology and high utility rate of mobile phones have led the development of mobile services and mobile commerce. Understanding the promoting factors on users’ willingness to use mobile value-added services is the priority for the industry. The purposes of this study is to investigate the intentions of using mobile value-added services continually. Based on the theory of expectation-confirmation model, integrating the characteristics of mobile value-added services, the quality of mobile value-added services, and users’ perceived value to explore the effects of using the value-added services intention. Empirical methods is used in this study, the participants are the mobile value-added services users. 293 valid questionnaires were collected and the data was analyzed by PLS. The statistical analysis showed that the mobile value-added services users considered the quality of mobile value-added services could enhance the perceived value in Taiwan, users’ satisfaction and the intention of using mobile value-added services continually have supported positively. Finally, based on the empirical results, researcher suggests that it is important to enhance the quality of mobile value-added services and to create the perceived value for the users. By doing these, the users will increase their intention of using mobile value-added services continually.

APA, Harvard, Vancouver, ISO, and other styles

46

Lin, Ｓu-Hua, and 林素華. "A Reasearch of the Impact on Brand Loyalty and Relationship Quality of Mobile Value-added Services." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/rc9jhn.

Full text

Abstract:

碩士
國立臺灣科技大學
企業管理系
94
Since the deregulation of Taiwan’s telecom industry, lots of private telecom service providers were one by one to start their business. In Taiwan, the volume of mobile phone users has a booming rise in several years, even once founded the record of the number one of the mobile telephone penetration rate in the world. Because of the market competition of telecom industry in Taiwan, the volume of mobile phone users tends towards the state of being saturation. The telecom service providers are no longer striving for the volume of users as the main strategy of operation. They change their strategy to increase every user's average contribution volume (Average Revenue Per User, ARPU). They start to take action to develop value-added services in order to seek profit growth and increase the ARPU. The value-added services will be a star of tomorrow in the market of the telecom industry. It will be the most potential service in the market development. 3G has already began since 2005, via the network bandwidth and broadband content process speeds, the value-added services seem to be the most profitable income of the telecom service providers. So how to make money to create the turnover of the value-added services will be the common deeply concerned point of every large telecom service providers, content providers, mobile phone distributors as well. This research is mainly to probe into the influence on the relationship quality and brand loyalty after consumers using the mobile value-added services and the perceived quality. The research is through literature review, questionnaire development, correlation creation, propose studying the model of hypothesis, investigate and analyze consumers' behavior of using and perceived quality while adding the living style in order to interfere the influence of parameter. And it passes the reliability, validity testing and regression hypothesis then lead out the following results: I. Mobile value-added services is only for 5-6% that the telecomm turnover, it appears the population of using and popularizing rate is not high, under the situation of using the limited value-added services, this research cannot be able to measure the relationship quality with the brand objectively. So the usage situation has no significant influence on relationship quality and brand loyalty of the mobile value-added services. II. Consumers, to the loyalty of the whole brand because of the perceived quality of the mobile value-added services, each brand loyalty construct surface, whole relationship quality and relationship quality satisfied to construct surface have significant influence on the trust. III. Usage situation and perceived quality will probably not have a positive impact on brand loyalty and relationship quality cause by the consumers’ different live style.

APA, Harvard, Vancouver, ISO, and other styles

47

Yang, May-mon, and 楊美滿. "An exploratory study on consumers’ behavioral intention of usage of third generation mobile value-added services." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17049762455729794700.

Full text

Abstract:

碩士
國立成功大學
工業與資訊管理學系碩博士班
96
The usage rate of the cell phone has risen year by year in the world, and the cell phone has already become the necessary communication and medium tool in the life. According to the information which the National Communications Commission (NCC) releases demonstrates that currently there are approximate 23,990,000 persons using the cell phone in Taiwan, in which the users adopting the third generation mobile service has surpassed 5,900,000 persons, and the usage rate of the cellular phone number is 104.6%. In theory, that would accompanies the usage rate of the mobile value-added services growing up, however a recent survey of domestic costumers’ behavior doing by Mobile Internet in Taiwan Foreseeing Innovative New Digiservices shows that the mobile digital service revenue occupies the proportion of average revenue per user (ARPU) only has 8.3%. On the other hand, under the policy which the NCC requests the related operators to decrease the voice and message service price, the domestic mobile service operators certainly should make great effort to improve the third generation value-added services and effectively rise the proportion of ARPU. Therefore this research takes the third generation value-added service as the research subject, and intents to realize consumers’ attitude and behavioral intension about adopting the third generation value-added services. This study takes the technology acceptance model (TAM) as basis and combines the five characteristics of the innovation diffusion theory (IDT), perceived enjoyment, and perceived risk to construct an extended TAM to understand the consumers' behavioral intention about adopting the third generation value-added services. After survey by questionnaire and analyze the data by structural equation modeling, we get such points: (1) Perceived ease of use has very significant directly and positive influence on perceived usefulness and on perceived enjoyment. (2) Attitude is positively associated with behavioral intention. If the mobile service operators try to make consumers have positive attitude with the third generation value-added services, they should primarily emphasize on perceived enjoyment, observability, and compatibility in turn. (3) Perceived risk has significant negative effect on behavioral intention. So reducing the uncertain risk when customers are consuming is one of the problems that mobile service operators should overcome. (4)The proposed model has confidant explanation to the consumers' behavioral intention about adopting the third generation value-added services.

APA, Harvard, Vancouver, ISO, and other styles

48

Yuan, Chang Chung, and 張中原. "The research of value-added mobile services needs in consumer''s life style and sub-culture type." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/29171799802682902607.

Full text

Abstract:

碩士
中國文化大學
國際企業管理研究所
92
ABSTRACT This study respectively conducted a market segmentation through the life-style and the sub-culture of consumers. For exploring the degree of demand of each mobile value-added service for consumers in different segments. And to provide the basic reference to the operators who does plan new products or draw up marketing strategics. This study conducted a survey by 496 general consumers in Taipei, and conducted by means of several statistical methods. Discovering that there were significant differences for using each mobile value-added service among the consumers belonging to different clusters of the life-style, And there were significant differences for using each mobile value-added service among the consumers belonging to different groups of the sub-culture. Therefore, It is proposed that the operators, who conduct the differentiated marketing, should consider both the life-style and the sub-culture of consumers simultaneously.

APA, Harvard, Vancouver, ISO, and other styles

49

Chia-Yu, Hsu, and 許嘉伃. "International Comparison Research of Mobile Value-added Services－Using Crossing the Chasm, Path Dependency, and Network Effect." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/99249111317974864234.

Full text

Abstract:

碩士
國立交通大學
經營管理研究所
94
This paper discusses the mobile value-added services that develop in different countries. Under the trend of opening telecommunication markets, mobile service operators are challenged by new technology and new business models. Competition makes ARPU（average rate per user） decreases day by day. Mobile service operators need value-added services to support their corporate operation. This paper employs the technology adoption life cycle, path dependency, and network effects to analyze mobile value-added services of Japan, South Korea, China, Philippines, Taiwan and U.S.A. Using revenue of value-added service rate of total revenue minus SMS（short messaging services）revenue rate of total services revenue, we discover that six countries can be divided into three stages of technology life cycle. Japan and South Korea are in the early majority stage, China and Philippines are in the early adopter stage, and Taiwan and U.S.A are on the innovator stage. This paper discovers the two determinant factors of whether the mobile value-added services being successful：First, if the value chain of mobile value-added services works well. Second, initial condition includes the kind of technology being chosen at the early stage and initial experience of users using mobile value-added services. If the two factors can both work well, users can get value from using mobile value-added services. Users will go to the path of using mobile value-added services. Many users and relative corporate participate in network of the mobile value-added services. Then, the positive feedback of network effect will work. Finally, cross the chasm.

APA, Harvard, Vancouver, ISO, and other styles

50

Yu, Ching-Wen, and 游景文. "A Study of Consumers’ Behavioral Intention on Mobile Value-Added Services Adoption: A Case of Young Adult." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/82252136472509337692.

Full text

Abstract:

碩士
樹德科技大學
經營管理研究所
93
With the telecommunication technology progress rapidly and the mobile phone become more and more popularity, mobile commerce is now the hottest topic that be discussed anywhere. The mobile value-added service is the way that mobile network operators can do to stop average revenue per user (APRU) dropping day by day. The key to efficiently rise the APRU is the consumers' behavioral intention. Only the consumers have positive intention with the value-added services and further to adopt it, that the mobile network operators can improve the APRU essentially. This study takes the technology acceptance model (TAM) as basis and combines the characteristics of mobile commerce to construct an extended TAM to understand the consumers' behavioral intention about adopt the value-added services. After survey by questionnaire and analyze the data by structural equation modeling, we get such points: 1. The mobile network operators should consider ubiquity, personalization and perceived ease of use thoroughly while developing mobile value-added services, that can efficiently rise the consumers' behavioral intention to adopt the value-added services. 2. If the mobile network operators try to make consumers have positive attitude with value-added services, they should emphasize on perceived ease of use primely, and also compatibility and perceived usefulness in turn. 3. The mobile network operators should focus on motivate consumers' attitude, it rely on to directly strengthen the perceived usefulness, perceived ease of use and compatibility, even indirectly strengthen the ubiquity, and personalization. 4. The present perceived usefulness of value-added services is urging to be strengthened. 5. The proposed model has confidant explanation to the consumers' adoption intention about adopt the value-added services.

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Mobile value-added services'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles