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Dissertations / Theses on the topic 'Mobile value creation'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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1

Lundquist, Filip, and Vera George de. "Value Creation of Mobile Coupons." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155565.

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AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. This has been of interest for the fast moving consumer goods (FMCG) industry where integration of the mobile phone has arisen to a new phenomenon: mobile coupons that can be transmitted to the mobile phone instead of using traditiona

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Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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Huenen, Anna Tamara van. "Drivers and barriers to value creation in mobile service delivery." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11782.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Mobile devices are growing in a popularity way for consumers to access the Internet for mobile services. As the number of mobile devices is multiplying, subscriptions to services through these devices are also expanding. Previous research has found that perceived service value positively mediates the cost/benefit trade-off with behavioural intentions to use mobile services. This research examines the effect of identification with the mobile

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de, Verdier Below Tim, Florian Istrefi, and Arvid Karlefors. "Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48711.

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Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. Problem: The problem of this paper is how companies that operate in an online environment can create relationships with their customers in the context of value creation. There exists limited research on how online retailers can create value creation and co-creation through e-commerce and m-commerce. Purpose:

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Bredican, John. "Apps in the U-space : From mobile to ubiquitous marketing." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186305.

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Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. Smart mobile devices and apps are influencing how competition is defined and changing how firms do business by improving internal processes and increasing flexibility and convenience for customers. Mobile apps and devices enable users to move from a portable and mobile communication and computing environment to that

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Ghanbari, Amirhossein. "Coopetition for Mobile Service Provisioning : Is it about infrastructures, services or both?" Licentiate thesis, KTH, Radio Systems Laboratory (RS Lab), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189882.

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As a means of enhancing our everyday lives, ICT industry has caused and experienced significant transformations during past two decades. This transformation relates to technological advances within ICT, and beyond the ICT ecosystem. Wireless ICT is also not an exception in this regard. Accordingly, if we consider Internet of Things (IoT) as the main enabler for transformation, M2M is then the technological enabler of IoT that represent the Wireless ICT in the process of transformation. In this thesis we benefit from the concept of Smart City as a place where Wireless ICT participates for digit

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Ode, Egena. "Making co-creation work in mobile financial services innovation : what capabilities are needed and what practices work best in developing countries?" Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/making-cocreation-work-in-mobile-financial-services-innovation-what-capabilities-are-needed-and-what-practices-work-best-in-developing-countries(0ad4071d-e58a-41f0-b1e2-50109f47aa46).html.

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This thesis addresses existing shortcomings in the co-creation literature by proposing organisational capabilities that support co-creation in financial service firms. A developing country perspective is taken and the context is Nigeria, a West African Country. In this thesis, the Resource-based view and Knowledge-based view are integrated with the Dynamic Capability perspective to identify capabilities required to manage the dyadic interactions during co-creation. First, a conceptual model is developed through an in-depth literature review, before testing, refining and validating the model th

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Blomqvist, Daniel, and Hashem Monawar M. "The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden." Thesis, Högskolan Kristianstad, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22358.

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The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008. The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. The purpose of this thesis was to explore if and how the value creation process between service providers and their customers, from a business perspective, had been influenced by the corona pandemic. A conceptual model based on service-logic was created to shed light on potential disruptio

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Komulainen, H. (Hanna). "Customer perceived value of emerging technology-intensive business service." Doctoral thesis, University of Oulu, 2010. http://urn.fi/urn:isbn:9789514261817.

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Abstract This study explores customer perceived value in the context of emerging technology-intensive business service, in particular a mobile advertising service that is at the application phase of development. The purpose of the study is to conceptualise customer perceived value as a multidimensional concept by exploring 1) the complex interaction between benefits and sacrifices 2) temporality and 3) learning. This way the study contributes to the existing research within services marketing and business relationships. The empirical part of the study is conducted in the form of a qualitat

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Chang, Chia Yu. "Visualizing brand personality and personal branding : case analysis on Starbucks and Nike's brand value co-creation on Instagram." Thesis, University of Iowa, 2014. https://ir.uiowa.edu/etd/1304.

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This general purpose of this qualitative study is to investigate how businesses and consumers are co-creating brand value on social media by sharing photos on Instagram. The main focus is two-fold, one is to look at how corporations like Nike and Starbucks are utilizing Instagram to engage customers; another is to look at how customers presenting brand images and identify with brand personalities. This research analyzed 238 customer-created images and 62 corporate-created Instagram images using a hybrid method of qualitative content analysis and thematic analysis as an empirical way to explore

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Barceló, Bartrolí Laura. "The Design Thinking Principles in the Creation Process of User-Centered Value Propositions : An Insight into the Mobile Health Industry." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231073.

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The healthcare and life sciences sectors are currently undergoing a transition towards becoming digitized. Mobile health (mHealth), a subset of digital health, offers many potential benefits to healthcare. Despite that, it has been reported that the majority of mHealth initiatives do not evolve beyond the pilot stage. A core reason seems to be the lack of user-centered value propositions in mHealth projects. Here, we evaluate if the use of the principles of design thinking (DT) can endorse the creation process of user-centered value propositions. For that, several scoping meetings with experts

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Haglund, Veronica, and Jonas Nilsson. "Mobilapplikationer som marknadsföringsverktyg för B2B? : En studie i mobilapplikationers inverkan på kundrelationer & kundvärde." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173012.

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Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer

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Zhang, Yanzhi. "A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354797.

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Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. This thesis aimed to shed light on mobile gamers’ co-creation from the perspective of the characteristics of the virtual community. Hence, this study applied the theory of value co-creation and the characteristics of virtual communities to propose a research model. After analyzing 167 valid online questionnaire respondents from game players

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Seedat, Suhail. "Understanding how utilisation of mobile applications as part of an omni-channel strategy can lead to value creation for traditional brick-and-mortar retailers in South Africa." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64924.

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This study seeks to understand how mobile applications can act as a value creating tool for traditional brick and mortar retailers. In South Africa, as throughout the world, the impact of mobile technology has had a tremendous impact on the way that businesses operate. Within a retail environment, the rise of online retailers has become increasingly relevant and the increase in the number of international brands who use mobile applications entering the South African retail market have increased. Brick-and-mortar retailers have now adopted an omni-channel strategy to combat this threat. Additi

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Faustino, Vítor Bruno Nunes. "Cocriação de valor e inovação em Ecossistemas móveis : um estudo de caso." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11027.

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Mestrado em Ciências Empresariais<br>O estabelecimento de parcerias e redes de interoperabilidade entre organizações tem resultado em novos focos de criação conjunta de valor e inovação. Estas relações têm beneficiado bastante do desenvolvimento das Tecnologias de Informação e Comunicação (TIC), em particular com o desenvolvimento de plataformas tecnológicas que permitem gerir e promover essas mesmas parcerias. Este tipo de dinâmica entre empresas, para criarem e disponibilizarem os seus produtos e serviços, é consistente com a noção de um ecossistema. Um dos ecossistemas que mais tem evoluído

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Englund, Alicia, and Amanda Öberg. "Den mobila bankkunden : En kvalitativ studie om kundrelationer och värdeskapande inom den svenska banksektorn." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75056.

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Titel: Den mobila bankkunden - En kvalitativ studie om kundrelationer och värdeskapande inom den svenska banksektorn. Syfte: Syftet med denna studie är att undersöka hur svenska storbanker arbetar med kundrelationer. Detta för att vi vill få kunskap om hur relationer har förändrats i och med digitalisering inom banksektorn samt för att kunna förstå hur banken måste anpassa sig och skapa värde för dagens mobila kund. Forskningsfrågor: Hur upprätthåller banker relationen till den mobila kunden? Hur arbetar banker med att skapa värde för den mobila kunden? Metod: En induktiv ansats har tillämp

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Smogner, Peter, and Niklas Johnson. "How to enhance Shareholder Value through a Customer support in the Insurance industry : A BUSINESS DRIVEN APPROACH TOWARDS MOBILE- AND SELF-SERVICE- BUSINESS INTELLIGENCE." Thesis, KTH, Industriell Management, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133359.

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An increased competitive climate has enhanced the importance for companies to differentiate from other companies. Today, the customer support within service organizations are often disregarded as a source of value due to the focus on costs. Further, it has become more important to leverage the contact with the customer at all encounters. New technological advancements within Business Intelligence have also enabled companies to increase their competitiveness through improved decision support. The objective of this thesis is through a case study investigate how an insurance company could leverag

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Gustafsson, Julia, and Anna Atterfors. "Värdeskapande för millennialkonsumenten : En fallstudie på mobilanvändning i IKEA:s köksavdelning." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23950.

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Introduktion – Millennials, är den första generation som har växt med teknologi nära tillhands. För dem har mobilen fått bli en integrerad del av deras liv, vilket har påverkat hur dem som konsumenter interagerar med en butik och dess miljö. På många sätt har mobilen blivit en distraktion för dem när de är i butiken, men på vissa sätt så kan den också vara en hjälp för dem, speciellt i komplexa köp. Detaljhandlare har däremot fram tills nu sett mobilen som ett problem då den leder till att konsumenten ignorerar det som finns i butiken, men eftersom mobilen har betydande roll i konsumenternas l

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Bonazzi, Fabio Luiz Zandoval. "Evolução de modelo de negócio e o processo de criação de valor no setor de serviço de valor agregado móvel: uma análise a partir das dimensões do capital intelectual." Universidade Presbiteriana Mackenzie, 2014. http://tede.mackenzie.br/jspui/handle/tede/638.

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Made available in DSpace on 2016-03-15T19:26:18Z (GMT). No. of bitstreams: 1 Fabio Luiz Zandoval Bonazzi 1.pdf: 24418656 bytes, checksum: 849113d4892b542d0db44d6ce32061c8 (MD5) Previous issue date: 2014-11-26<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aimed to understand the intellectual capital role, in the value creation process, throughout the different phases of the business model, in a mobile value added service (VAS) company. The theoretical constructs of value, intellectual capital, business model and process perspective, have been reviewed. From thes

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Song, MeiCheng. "The contribution of circular economy and the green supply chain management theory to mobile phone waste recycling and reusing system." Electronic Thesis or Diss., Paris, CNAM, 2019. http://www.theses.fr/2019CNAM1271.

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S’adressant au difficile problème de l’élimination des déchets de téléphonie mobile, basée sur le concept de création de valeur partagée, de l’économie circulaire et de la chaîne d’approvisionnement verte, cette thèse a d’abord été démontrée dans des cadres théoriques et par la revue théorique de la littérature, puis a mis en avant l’idée et la méthode pour construire un système de recyclage de déchets de téléphone mobile basé sur ces théories. Pour faciliter le recyclage des déchets de téléphonie mobile au niveau pratique en Chine et dans d’autres pays, les problèmes existants et le mode de f

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Wan, Ying-Chi, and 萬盈琪. "Value Creation of Mobile TV: Customer Perspectives." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51273735521949836907.

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碩士<br>南台科技大學<br>資訊傳播系<br>98<br>Mobile TV is a kind of application for watching TV on mobile phone or other mobile devices through the wireless communication technology. In the past, the development of mobile TV were limited by the wireless network technolgoy. So far as it goes, the the accessibility to 3G wireless network is high enough, especially in Taiwan, which enable users watching mobile TV programs smoothly. The feature of portability of moible TV encourages more applications on mobile TV. Therefore, mobile TV operators should consider to it’s business model, which distinguish from that

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Phukuile, Eldon. "Customer value creation in the South African mobile telecommunications industry." Thesis, 2015. http://hdl.handle.net/10210/13716.

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M.Phil. (Business Management)<br>The purpose of the research was to explicate business competitive challenges through increasing scientific knowledge relating to the effect of Value Chain on the Customer Experience within the South African Mobile Telecommunications industry. Operators display a tendency of commoditised competition, offering little differentiation that Customers value. The qualitative and time bound study analysed the perspective of sixteen interviewees, representing the full Value Chain from respective operators. Following the aim to understand the participants’ perception of

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Chang, Yu-Ming, and 張裕銘. "The Value creation and The Operation model of Mobile Network Operator." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/3995bn.

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Rosa, Inês Silva Alves. "Worten's mobile application creation: adding customer value or a pressured digital response?" Master's thesis, 2019. http://hdl.handle.net/10071/20038.

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The Aim of this thesis is to understand if the Creation of Worten's APP will add value to the customer or if it is a pressured digital response. Nowadays, it is normal for most companies to start responding to the new segment of customers - the Digital Customers. To do so, many corporations build strategic methods to answer to new trends and businesses. Nevertheless, according to a Mckinsey&Company' research although 90% of the companies are already developing responses to the digital disruption, only 16% are actually fully incorporating those strategies at a scale. (Bughin & Zeebroeck, 2017)

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Pereira, Ricardo Ferreira Lopes de Silva. "ORIGINS business plan : from value proposition to value creation." Master's thesis, 2019. http://hdl.handle.net/10400.14/29312.

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The world's population is growing rapidly over the years (7.7 billion in 2019), and that increase brings a number of challenges, such as the need for more food. Advances in technology and the chemical sciences have helped this by controlling food production to increase its availability. However, there is growing link between new methods of production (e.g. use of pesticides) and deterioration of health. Consumers want to know where their food comes from, and how it was produced but it seems the gap between them and food manufacturers is extensively vast, and for that reason “ORIGINS” is a mobi

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羅樺. "Value creation and value capture of mobile commerce in the view of business model co-opetition：Examples of mobile ticketing and on board unit." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vx779y.

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碩士<br>國立清華大學<br>工業工程與工程管理學系<br>102<br>The increasing maturity of wireless telecommunication technology has fostered the development of mobile commerce (MC) and transformed the traditional vertically integrated value chain to a complex value network. This change highlighted the importance of clarifying MC players’ value creation and value capture in the MC network. Therefore, this research tried to clarify the key determinants, process, strategy and tactic of major players’ value creation and value capture activities in the view of business model co-opetition, and to provide a guide for the pla

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Chou, Chia-fei, and 周家妃. "Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/m28y8b.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>103<br>Many online platforms rely on users and manufactueres to co-produce contents and co-create values. Recently, the rapid development of mobile application implies the coming of mobile era. It is therefore critical for those platforms to understand how to successfully adopt mobile technologies to provide better service, through duplicating or extending existing value co-creation modes to a mobile context. Aiming on this issue, the purpose of this study is (1) to undertand the modes and values co-created on an online context and (2) investigate into the impact o

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Huang, Wei-kai, and 黃韋凱. "A Study on Value Co-creation of LINE Mobile Gateway through Service Innovation Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/61340702568285947412.

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碩士<br>大同大學<br>資訊經營學系(所)<br>104<br>With the development of ICT, Apps grow into the important interactive platforms between enterprises and consumers. In recent years, many proprietors integrate the resources into the mobile entrance platforms of mobile users. LINE is a popular mobile instant messenger and it is used by most of people in Taiwan. LINE launches the concept of Mobile Gateway in 2015. They procee the service innovation which is based on the existing mobile instant platforms and provides the Apps which can make the consumers satisfied with their demands for life and entertainment. Th

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Huang, Shu-Zih, and 黃淑姿. "A Study of The Relationship Between Value Creation in Mobile Service and Behavior Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4pgu8g.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>96<br>With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the telecom industry’s interest in using this medium as a means of marketing communication is rising. Compared in Japan, Europe, and the United States, the service of mobile phone in Taiwan is growing. Therefore, the key point of telecom company now is to aim the consumer needs, and improve the value of the mobile phone service. Base on Means-End model, the authors develop a framework that incorporates five mode-specific benefits and cos

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WANG, TZU-YIN, and 王姿尹. "Value Creation and Consumer Behavior Analysis of Financial Services Industry Mobile Banking -A Case of E Bank." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yznyg5.

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碩士<br>國立高雄師範大學<br>事業經營學系<br>107<br>With the popularity of mobile devices such as the Internet and smartphones, physical channels that customers used to rely on, such as physical branches or ATMs, are not necessarily the primary choice for customers to access the bank. Therefore, how financial institutions adjust to respond to drastic changes and competition in the new era has become a hot issue. Additionally, what are the needs of customers of different ethnic groups? After the popularization of mobile banking, what is the difference between the value created by the financial industry and what

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Su, Nai-Wei, and 蘇迺薇. "A Study of Value Creation of Mobile Payment In Field of Traffic－ A Case Study of Industry Development Organization." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/24829886964135486550.

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碩士<br>銘傳大學<br>管理學院高階經理碩士學程<br>94<br>Due to the prevailing of Internet technology, the development of communication technology, and the technology research and development of smart chip card, mobile phone and communication technology has been integrated into a popular modern m-payment mechanism. Under the said trend awareness, European nations, Japan, and Korea have striven to develop Mobile Payment service. Some kind of industry development organizer supported the Proximity Mobile Transaction Service Alliance in Taiwan in the end of 2004. In the stage I, consolidate technologies and mobile pho

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Chung, Jay, and 鍾杰. "An Empirical Study of the Effects of Value Creation and Habit on Continuance Intention to Use 3G Mobile Internet." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94917523414478920059.

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碩士<br>國立中正大學<br>資訊管理所暨醫療資訊管理所<br>97<br>The maturity of wireless technologies leads to vigorous development of mobile commerce. Although consumers can get better convenience and flexibility in the use of Mobile Internet (M-internet) services, the acceptance of consumers is still low.Therefore, the principal assignment of M-internet service provider is to focus on what consumers really need, and strengthen the perceived value of M-internet. This study regards M-Internet as a Information and Communication Technology, and examines the continued use of M-Internet services from value maximization pe

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Ko, Yen-chun, and 柯彥均. "A Research of Mobile Advertising Model Based on the Perspective of Value Creation and the Theory of Uses and Gratifications." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08574803970396855641.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>98<br>The popularity of mobile phone has achieved a saturation point equally as some traditional media like television. Being a new generation media tool, mobile phone definitely has faster speed and higher efficiency than tradition media. The characteristic of staying connected in anytime not only could represent a beautiful vision contribute to the advertiser, which is “In the right time, to the right place, and send the right message to the right person”, but also accomplished a precisely marketing target which is hardly made through the traditional media. Ho

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Silva, Tiago Filipe Lemos da. "Integrated financial services applications : mobile banking, mobile payments and financial management : the case of Caixa Económica Montepio Geral." Master's thesis, 2019. http://hdl.handle.net/10400.14/27009.

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The financial sector is going through a major strategic disruption and no kind of organization is being more dramatically affected than banking institutions. Also known as the “FinTech Revolution”, new players are entering the market with innovative business models disrupting the value chain, much related to the changing consumer preferences towards a more digitalized and customized experience. On another hand, public and political organizations are also coming to terms with the changing tide in this sector, thus, developing regulation that suits and increases the disruption, as is the c

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Chin-HsiChao and 趙金喜. "An Explorative study of Value Co-Creation in the Mobile Payment Sector from the Perspective of Service-Dominant Logic：The Case of E.SUN Bank Credit Card." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cj27ag.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>106<br>The mobile payment industry is currently actively developing in all countries of the world and is also one of the important industries for economic development in the future. The Taiwanese government also attaches great importance to it and expects to enter the era of cashless transactions in the future. However, the increase in the use rate of mobile payments has a correlation with customer experience and value judgment. Consumers’ perspectives occupies a very important position. Therefore, this study will start from the perspective of consumers and

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Samsioe, Nils Jörgen [Verfasser]. "Creating customer value in the mobile information industry : how to estimate the success of new mobile services / Nils Jörgen Samsioe." 2005. http://d-nb.info/978883551/34.

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Lin, Yu-Ying, and 林鈺穎. "New Business Model based on Co-Creating Value with Customers -An Example of Mobile Communications Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/26560505143666107653.

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碩士<br>國立政治大學<br>企業管理研究所<br>94<br>The thesis focuses on new business model based on co-creating value with customers. It provides an overview of distinctive features of the unique value creating by corporate and customer. The specific purposes of the thesis are to define the co-creating value with customers, to develop a new business model based on that, and to enhance the value of the new business model in conjunction with mobile communications industry. Based on the researches regarding to co-creating value, customer relationship management and network externalities, this thesis analyses the

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YUAN, KIEN-SHIN, and 袁健馨. "Creating Social Value Through Internet-Based Crowdsourcing : An Exploratory Study of Mobile Technology Empowered Socially Innovative Business Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/j8ucrt.

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碩士<br>輔仁大學<br>社會企業碩士在職學位學程<br>106<br>Innovation has always been taken as core essential element in corporate’s developing strategy to persuit continuous growth and sustainability. Daily routines activities in corporates are where to apply innovative approaches, such as product development, marketing, human resources, R&D and fianaces. Crowdsourcing through smart phones business model(similar to BPK who was not attending competition)was one of ten winners in competition held by The Light in France 2013. Nonetheless, most of BPK-like ventured business had been merged vertically or parallelly sin

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LEE, MING-CHEN, and 李旻蓁. "A Study of Creative Value-Added Service Experience and Mobile Message Involvement to Deliver the Sense of Happiness for the Users of Bike Sharing--A Case of Pbike in Pingtung." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/cw3cz6.

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碩士<br>大仁科技大學<br>文化創意產業研究所<br>104<br>The bike sharing system has become another name for the green transport vehicle. With the lack of public transport, Pingtung, a place where the local people mainly commute by car or by scooter, built a bike sharing system in 2014. The government has long strived to build the image of “Happy Pingtung” in hope that Pbike may construct a low-carbon convenient city. The research aims to discuss the relations between bicyclers’ sense of happiness about the bicycle service after a year of the operation of the bike sharing system. The study uses questionnaires to

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