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Dissertations / Theses on the topic 'Models on Businesses for Online Marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." Thesis, Walden University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425342.

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<p> Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers’ purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who

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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in t

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Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business

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Smith, Craig Daniel. "Entrepreneurial Marketing in Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7428.

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Although the formation of an online home-based business may be a relatively simple and low-cost endeavor, entrepreneurial marketing researchers suggest that immigrant entrepreneurs must access appropriate resources to effectively market an online business for breakout from low-growth, ethnic enclave markets. The purpose of this qualitative narrative inquiry study was to explore the entrepreneurial marketing experiences of immigrant entrepreneurs in the United States operating online home-based businesses, and the implications of these experiences for supporting breakout from traditionally rest

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Arkhipov, Dmitri I. "Computational Models for Scheduling in Online Advertising." Thesis, University of California, Irvine, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10168557.

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<p> Programmatic advertising is an actively developing industry and research area. Some of the research in this area concerns the development of optimal or approximately optimal contracts and policies between publishers, advertisers and intermediaries such as ad networks and ad exchanges. Both the development of contracts and the construction of policies governing their implementation are difficult challenges, and different models take different features of the problem into account. In programmatic advertising decisions are made in real time, and time is a scarce resource particularly for publ

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Oji, Obiefula Nnadi Elvis. "Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.<br>SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small business

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Novotný, Ondřej. "Efektivní využití PPC systémů k propagaci výrobků a služeb na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262158.

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This thesis titled Effective Use PPC to promote products services on the Internet is focused on traditional systems AdWords from Google, Sklik from Seznam and attribution models in Google analytics. The theoretical part of the history of the Internet, the development of online marketing individual marketing tools forms of advertising. The practical part is divided according to the strategic focus of the campaign. Acquisition, performance and remarketing campaigns. The last part is the comparison of measurement conversions in these systems with Google Analytics. The aim is to propose suitable m

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Zackrisson, Patrik. "Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6796.

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<p><strong>Aim:</strong></p><p>The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan.</p><p><strong>Method:</strong></p><p>The chosen research approach included theoretical and empirical studies. Empirical data was collected by triangulation, using both qualitative and quantitative methods. A semi-structured interview and two surveys using on-line questionnaires w

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Gebacz, Chloe C. "Why So Short?: The Changing World of the Short Film Industry and Online Distribution." Ohio University Honors Tutorial College / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429898301.

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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah D. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/6772.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons

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Hu, Wei Shu. "Mining product features from online reviews." Thesis, University of Macau, 2010. http://umaclib3.umac.mo/record=b2148259.

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Kwon, Wi-Suk. "A model of reciprocal effects of multi-channel retailers' offline and online brand images application to multi-channel specialty apparel retailing /." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1121949288.

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Wenigová, Anna. "Studie rozvoje podnikání při zabezpečení služeb zákazníkům." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399649.

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The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution pr

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Chandna, Vallari. "Virtual Entrepreneurship: Explicating the Antecedents of Firm Performance." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc849704/.

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Prior research has examined entrepreneurial businesses spatially located in the physical or offline context; however, recent radical information and technological breakthroughs allow entrepreneurs to launch their businesses completely online. The growth of the online business industry has been phenomenal. Predictions for worldwide online sales estimate it to reach $2 trillion in 2016. Virtual entrepreneurship refers to the pursuit and exploitation of opportunities via virtual platforms. Web 2.0 cybermediaries offer web-based platforms that function similarly to traditional intermediaries in a

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Nilsson, Pamela, and Olivia Hiljegren. "Konsten att skapa trovärdighet genom influencer marketing : En kvalitativ studie om hur varumärken nyttjar influencers som ett marknadsföringsverktyg för att skapa trovärdighet i sociala medier." Thesis, Högskolan i Halmstad, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45111.

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Att företag använder sig av influencers som ett marknadsföringsverktyg på sociala medier blir allt vanligare att se. Precis som det engelska ursprungsordet influence betyder så handlar influencer marketing om att varumärken använder personer med stora nätverk av följare för att påverka andra konsumenter till varumärkeskännedom och köpbeslut. Syftet med denna studie är att undersöka hur varumärken använder sig utav influencers som ett marknadsföringsverktyg för att skapa trovärdighet genom samarbeten på sociala medier. Studien har undersökt vad det finns för möjligheter

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Шуюань, Ч., та Z. Shuyuan. "Развитие е-коммерции как инструмента маркетинга для удовлетворения потребностей китайского рынка : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94602.

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Электронная коммерция вносит новые качественные элементы в современный бизнес, которые способствуют: росту конкуренции; персонализации взаимодействия; экономии затрат. Современные предприятия должны иметь возможность изучать и использовать инструменты электронной коммерции для маркетинга. В этом исследовании будет изучена теория электронной коммерции, чтобы понять ее природу и особенности развития; исследовать инструменты э-коммерции как связь потребителей и маркетологов и модель электронной коммерции Xiaomi; исследовать факторы, влияющие на поведение китайской онлайн-покупателя; разработка пр

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Che, Nawi Noorshella. "Small online apparel businesses in Malaysia : a framework for customer satisfaction." Thesis, 2012. https://vuir.vu.edu.au/24439/.

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Increasingly, customer satisfaction has been viewed as critical to the success of online businesses, with the growing understanding that customer satisfaction is the key to sustain the marketplace especially for online apparel businesses in Malaysia. The objectives of this research were to identify factors that may influence Malaysian customer’s online shopping satisfaction from the perspective of the total online shopping experience, and to apply this to the online environment in the Malaysian e-retailing industry. In response, this thesis develops a model for better measuring customer satisf

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Yao, Song. "Online Auction Markets." Diss., 2009. http://hdl.handle.net/10161/1073.

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<p>Central to the explosive growth of the Internet has been the desire</p><p>of dispersed buyers and sellers to interact readily and in a manner</p><p>hitherto impossible. Underpinning these interactions, auction</p><p>pricing mechanisms have enabled Internet transactions in novel ways.</p><p>Despite this massive growth and new medium, empirical work in</p><p>marketing and economics on auction use in Internet contexts remains</p><p>relatively nascent. Accordingly, this dissertation investigates the</p><p>role of online auctions; it is composed of three essays.</p><p>The first essay, ``Online A

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Figueiredo, Mónica Horta de. "Online business models in art markets: a comparative analysis on Instagram." Master's thesis, 2020. http://hdl.handle.net/10071/21739.

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Operating in an industry traditionally reluctant to change, companies in the art market have felt the need to adapt to new communication and information technologies, currently concentrating efforts to make advertising and brand engagement effective. In this sense, social networks are gaining increasing importance as they allow companies to reach a large number of consumers while keeping the costs quite low, especially when other types of promotion platforms are considered. This thesis aims to compare different communication methods on Instagram by: (1) companies with different business

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Bin, Li. "Social support, social capital and online community e-loyalty: an empirical study." Doctoral thesis, 2021. http://hdl.handle.net/10071/24952.

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Online communities, as an essential manifestation of online social relationships, sociality factors (including social support factors and social relationship factors, etc.) ought to facilitate the formation of community trust and community satisfaction. However, although the existing literature has explored the underlying mechanisms of online community trust and satisfaction formation, few studies implemented research from the integrated sociality perspectives. In this thesis, we integrate social capital theory and social support theory to consider social capital and social support as importa

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Tan, Ting-Hsuan, and 譚婷瑄. "Comparing the Effect of Online Community Marketing Between Two Character Models." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35586664576644352706.

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碩士<br>國立屏東科技大學<br>企業管理系所<br>103<br>This research aims to explore “what the character marketing” and “how did it create value.” In the past, theories of “art licensing” and “spokes-character” are used to describe what the “character marketing” is. But both of two theories can’t make people understanding it clearly. Thus, this study divided into three parts: the researcher (1) debated about “art licensing” and “spokes-character,” (2) compared the character two real cases by value chain analysis in order to find that character can be used to cooperated activity of company and (3) compared the eff

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Yang, Pang-Hsiao, and 楊邦孝. "Business Model Innovations and Marketing Strategies of Online Skin Care Brands — A Case Study of Prof. TK." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/66e4qb.

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碩士<br>國立臺灣大學<br>臺大-復旦EMBA境外專班<br>105<br>In today''s skin care market under the intense competitions, which with the mature Internet environment and changes in consumer habits, online shopping has become one of the most important modern consumer channels. The literatures for the cosmetics industry-related research mostly focus on the consumer behavior analysis, which are almost based on the physical channel. This study focuses on an online skin care companies in Taiwan by exploring the development of online marketing through Internet, providing new marketing strategies and ideas diffe

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Fonseca, João Nuno Sousa Cunha Ribeiro da. "Plano de negocios: a calçada portuguesa online." Master's thesis, 2013. http://hdl.handle.net/10071/6763.

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O objectivo deste documento será apresentar uma ideia, um conceito que inove a forma de comunicar e de vender, para o Exterior, uma das maiores riquezas do nosso País: a gastronomia. Procurará demonstrar o porquê da necessidade da existência deste conceito, o que existe no mercado e que não dá resposta ao que os nossos clientes-alvo procuram obter e a forma de conseguirem captar o seu público-alvo: · Aqueles que visitam o nosso País e ficam encantados com a nossa riqueza e querem sempre ter acesso; e · Os portugueses que rumam para outros países, à procura de melhores oportunidades, e

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Chew, Zhi-Liang, and 丘智良. "Best Practices for Marketing DLC in the Online Video Game Industry Using Customer Surveys as a Business Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/67804908392867429125.

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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>101<br>“The global video game market is undergoing a tectonic shift with the emergence of mobile social games cannibalizing its console brethren. Several forces are catalyzing this process, including the world wide proliferation of smart phone devices at a pace dramatically exceeding console sales, China’s refusal to lift the ban of consoles, and evolving consumer purchasing habits towards cheaper, casual games. While correct in predicting the explosion of mobile social games, most gaming industry analysts largely dismiss the possibility that the two mediums can c

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Hsieh, Pi-fang, and 謝碧芳. "A Case study of BigData Analysis to Target Marketing on the e-commerce of Online to Offline Business Model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/n3w8eg.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>102<br>The arrival of digital era as well as popularization of internet and smart mobile devices have promoted online shopping as it is easy to access product and price information. On the other hand, traditional shopping store still has its advantages such as better marketing and consumer experiences. The enterprise has branched out from virtual shopping store to the traditional channels or from traditional shopping store to the virtual channels (online to offline, O2O). This innovative service model is receiving wide attention and it is changing e-Commerce business

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Schulze, Suedhoff Ulrich. "The protection of the online consumer through online dispute resolution and other models of redress." Thesis, 2001. http://hdl.handle.net/2429/11857.

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Traditional redress mechanisms such as litigation and traditional alternative dispute resolution generally fail to strengthen consumer confidence in e-commerce. Rather they may represent an additional source of uncertainty. In particular litigation fails to offer the certainty the consumer seeks. To date, neither European nor American courts have found reliable criteria for determining Internet jurisdiction and have failed to provide consistency in their decisions. In addition, uncertainty arising from unclear concepts on the enforcement level and the high volume of disputes with low mo

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Lo, Chia-Lun, and 羅家倫. "The Relationships between Different Marketing Models, Self-Congruence on College Student’s Attitude towards Cosmetics Online Shopping Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mv38hf.

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YEN, YU-TING, and 嚴于婷. "A Study of the Relationships among Experiential Marketing, Experiential Quality, Experiential Emotion, and Experiential Value for Consumers’ using Online to Offline Business Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07541867417420720501.

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碩士<br>國立彰化師範大學<br>財務金融技術學系<br>104<br>The purposes of this study were to investigate the relationships among experiential marketing, experiential quality, experiential emotion and experiential value. The method of this research used survey questionnaire by convenience sampling and the consumers’ using online to offline business model in Taiwan were the target objectives. A total of 276 were valid returns. This study developed ten research hypotheses, and SPSS software was used to do statistical analysis including descriptive statistics, reliability analysis, Pearson correlation and multiple re

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Santos, Nuno Miguel Fortes Fonseca. "A privacidade e o comportamento do consumidor online: um modelo explicativo da intenção de utilizar o comércio electrónico." Doctoral thesis, 2011. http://hdl.handle.net/10071/5914.

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Este estudo tem como objectivo principal analisar a forma como a preocupação com a privacidade da informação pessoal na Internet exerce o seu impacto na intenção do consumidor realizar compras online. A partir de uma revisão da literatura de referência nas áreas da privacidade, da confiança, do risco e dos modelos de comportamento do consumidor, com especial incidência no contexto online, foi construído um modelo de investigação que estabelece que a preocupação com a privacidade exerce o seu efeito na intenção de comprar online, por intermédio da sua ligação ao modelo da confiança-risco,

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Gouveia, Carlota de Albuquerque. "Virtual kitchens: A new business model in the foodservice industry." Master's thesis, 2021. http://hdl.handle.net/10071/23765.

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Over the last years, restaurants have been forced to adapt to new circumstances. Changing eating trends, technological advancements and fierce competition made it harder for some to stay afloat. On top of that, a global pandemic compelled everyone to shut their doors overnight, posing extra pressure on the sector. The latest consumer trend indicates strong affluence to online food delivery services and many restaurants are struggling to respond to this shift and evolve accordingly. This pedagogical case study focuses on a business model that emerged to support restaurants to optimise off-prem

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Gonçalves, Marta de Sousa. "Hybrid vs Traditional models on customer experience : an application to the Portuguese Real Estate Market." Master's thesis, 2018. http://hdl.handle.net/10400.14/25503.

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Technology is impacting industries all over the world and the real estate industry is no exception. This thesis aims to analyze the traditional model of real estate and the new emerging methods where several tasks are performed online (reducing the human contact) and understand the current customer experience with the goal to understand how technology can improve it. Several research methods were used to obtain data. In terms of qualitative search, a focus group was conducted to people who already interacted with the market and 3 in-depth interviews were performed to Millennials with no expe

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Jonquière, Étienne. "Investigating the role of eSport on the free to play business model: An analysis of league of legends economic success." Master's thesis, 2020. http://hdl.handle.net/10071/20782.

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ESport is a rising entertainment industry that has grown exponentially in the past decade. Competitions broadcasted online make eSport appealing for a large audience of video game enthusiasts, creating an opportunity for sponsorship deals. To this day, scholars have focused their efforts on understanding which are the motivations for people to watch eSport, and only scarce research has been made to measure how eSport consumption affects video game consumption. Filling this literature gap is the first objective of this study. Free-to-play games are a logical response to the shifts of the

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Werling, Anna Elisabeth. "The impact of Covid-19 on the German online home sports industry: an analysis based on S-O-R and Structural Equation Modeling." Master's thesis, 2020. http://hdl.handle.net/10071/21728.

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The online home sports industry grew tremendously in the last years and especially since the emergence of quarantine measurements and new restrictions caused by the outbreak of Covid19. A better understanding of what drives practitioners to participate in online sports classes and to further continue with them in the future would benefit sport marketers and sport classes providers greatly. To date, no empirically tested model has proposed predictive relationships among the online sports athletes' stimuli and behavioral variables. Based on the SOR model, this study investigated how five di

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Almeida, Maria Inês Gouveia de. "Consumers acceptance of artificial intelligence Virtual Try-On systems when shopping apparel online." Master's thesis, 2021. http://hdl.handle.net/10071/22991.

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Artificial Intelligence is a technology that is present in most of each of us today daily lives. Often, interactions occur unconsciously between individuals and technology. Since it is a technology that is increasingly present in people's daily lives, it is frequent to find and apply it in many business areas, one of which being the virtual retail world. It is in this way that Artificial Intelligence becomes relevant for companies that want to gain by competitive advantage. One of the ways that companies can use and apply Artificial Intelligence is undoubtedly through better understanding of t

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Sá, Miguel Tavares de. "A influência do Booking nas reservas de alojamento: modelo de aceitação da tecnologia." Master's thesis, 2020. http://hdl.handle.net/10071/21735.

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Conceitos como marketing digital ou e-commerce mudaram a maneira como os turistas planeiam as viagens e, consequentemente, realizam as suas reservas de alojamento. Tendo em conta esse fator, as vendas online de produtos turísticos aumentaram exponencialmente tornando essencial que a indústria hoteleira aposte corretamente a nível digital para que acompanhe as alterações do mercado e se mantenha competitiva. Fatores como o surgimento de agências de viagens online, sites agregadores de compras ou plataformas de online reviews associados a um consumidor cada vez mais informado e exigente,

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Heyns, Wiaan. "Comparison between email and twitter as knowledge platforms in small South African businesses located in the Western Cape." Diss., 2018. http://hdl.handle.net/10500/25999.

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The aim of this research is to shed more light on an aspect identified as a gap in knowledge in the literature; the use of a social networking service as knowledge sharing platform. More specifically, this research sets out to establish if the social networking service Twitter could be used as knowledge-sharing platform in small South African businesses in the Western Cape. A mixed method research design is used. This includes gathering data through questionnaires as well as conducting semi-structured interviews for case study participants. The sample comprises 122 questionnaire partici

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Zhemin, Zhang. "Proposal and evaluation of online medical services expansion mode for specialties: a patient perceived value perspective." Doctoral thesis, 2021. http://hdl.handle.net/10071/25092.

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There is a great imbalance and difference in the distribution of Chinese medical resources in urban and rural areas, as most medical resources are concentrated in urban areas. Against the backdrop of China’s promotion of "Internet + medical healthcare", medical institutions are encouraged to apply Internet and other information technologies to expand the space and content of medical services, but patients in remote places lack independent choice of consultation platform. Based on the theory of Maslow's hierarchy of needs, customer perception theory, Synergy theory, TAM and ACSIM, the model bu

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"Analysis of the United States' Sugar Industry." Doctoral diss., 2014. http://hdl.handle.net/2286/R.I.24823.

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abstract: Unrestricted Mexican exports of sugar into the U.S. is considered the most pressing issue facing the U.S. sugar industry. The goal of this dissertation is to analyze the trade of sugar between Mexico and the U.S. as well as analyze additional primary issues confronting the U.S. sugar industry. Chapters 1 and 2 provide an introduction to the U.S. sugar industry. Chapters 3 through 6 develop trade models which analyze sugar trade between Mexico and the U.S. The trade models estimate how NAFTA, USDA sugar forecast errors and Mexican ownership of twenty percent of the Mexican sugar indus

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Ferro, Tiago José Maniés. "How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda." Master's thesis, 2018. http://hdl.handle.net/10071/17519.

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This thesis is focused and aimed at exploring how tourists perceive two island destinations with identical culture, but different demographic characteristics, through Social Networking Sites. The islands of Madeira and Bermuda were chosen as the ones to be studied. In order to provide a trustful answer, it was conducted two different methodologies that complete each other: Netnography and Text Mining. Eight codings were used when creating the database, based on the literature studied: Rating, Categories, Membership Level of reviewers, Language type, Tourism Experience Model, Content, Sym

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